2018 is already pumping out marketing game changers.
Similar to finding an item on sale or watching your sports team pull off a hail mary, Instagram went for the kill with shoppable posts.
If you don’t already know about shoppable media, oh, do you need to catch up.
Shoppable media gives eligible businesses the ability to tag products in their posts. Check out Instagram’s explainer video through Vimeo for an illustration of user experience.
Essentially, consumers can view product details through Instagram then complete the transaction on a separate landing page.
However, there’s hype around eliminating the need for a separate landing page. In other words, consumers would be able to buy while remaining in the Instagram app. Leaving room for a new level of marketing.
Unfortunately, info on Instagram’s shoppable posts is kind of hard to follow. No worries though, we cracked the code right from Instagram itself.
UPDATE! – It’s Happening:
Yahoo Finance reports: Instagram is becoming an e-commerce platform! Payment features were recently introduced allowing users to add debit and credit cards to their profiles, set up security pins, and start purchasing products without leaving Instagram. Note that this is currently in a test phase, so it’s only open to select users.
REPEAT: People will be able to buy items on Instagram!
UPDATE! – Need to know:
Instagram announced mid-March that these shopping features will open to thousands of businesses that sell apparel, jewelry, or beauty products! And this is no longer a feature in the US. Now, Instagram offers the same shopping experience in Australia, Brazil, Canada, France, Germany, Italy, Spain and in the UK.
Want to get ahead of the curve? Here’s how to prep for Instagram shoppable posts.
The BeginningBack in 2016, Instagram introduced the idea of shoppable media from researching the rise in mobile use, buyer behavior, and digital shopping experience.
Why Instagram? Consider this:
Sold on this yet? Good, let’s get into the nitty-gritty.
Insta-Shop EligibilitySo, how do you know if your business will get approved to take the leap of Insta-shop? The criteria:
Words of wisdom from Instagram, “We’re giving businesses the power to create and tag a post with products directly from their iOS mobile phone. Once a business has a product catalog connected to their account, tagging a product is as simple as tagging a person in a post.”
Note: If you use Shopify or BigCommerce, you can easily set up shop on Instagram through those platforms.
Pending ApprovalNext question: How do you get approval?
After you complete the steps above to gain eligibility, Instagram will automatically review the account for feature accessibility.
Don’t get too excited though because next comes…waiting. According to Instagram, this review process could take “a few days,” or just “longer” if the review needs completing with higher detail.
You’ll receive a notification on your business profile when approved for product tagging.
Probably won’t take too long, but just saying, prepare to wait in line like it’s a grocery store at noon on a Sunday.
Okay, so you fit the eligibility criteria and set everything up for the review process, and holy target lady you’re a match!
Enable Product TaggingHere’s your next move: Enable product tagging through your Instagram account.
These product tags provide discoverability and help users buy through posts. Below shows the steps taken by consumers during the product tag experience.
Here’s how to get set up with product tags:
Note: If these options aren’t available to you then you have not been approved yet. Take the rain check and try again another sunny day.
Tagging Your PostsNow, let’s turn the set-up process into a completed process. To tag products in Instagram posts, here’s your to-do list:
Note: Instagram recommends your tags touch directly on the related product. You can also preview tagged products or save a draft.
Other product tagging rules and guide to success:
What happens if you went through all these steps, and Instagram just says no? First of all, it will be okay. Deep breaths.
Time for the What IfsWhat if you’re approved, but for some reason, you can’t tag products to your posts? Well, Instagram has a few suggestions to why this may be occurring:
Each Instagram account can only be associated with one Facebook Page and catalog at a time.
Note: Make sure you’ve enabled the feature by going through the steps given in this article. It never hurts to review your work on a clear head.
As marketers, we love to see our hard work pay off. Instagram set up the shoppable feature with metrics attached. Because what’s a feature without data? Worthless.
Posts with tagged products can collect data involving engagement and clicks.
With the view insights option, you’ll access data on impressions, reach, likes, outbound clicks, etc.
Want to filter top posts by metric?
Instagram’s insight tool allows you to sort top shopping posts on various metrics. Here’s how:
Okay, you’re all set. Happy tagging!
Image source: Getty Images
Shoppable Instagram tags can dramatically increase your website visitors and increase conversions. Learn how to experience increased revenue with product tagging.
Instagram has over 1 billion active users. Using Instagram for business is a great way to get your product in front of many consumers. Instagram now supports businesses with Instagram shoppable tags, which takes interested users directly to your website to make a purchase.
The ease of driving traffic with shoppable Instagram tags can dramatically increase your website visitors and boost sales. Natori was able to increase the traffic to its website by 1,417% using the product tagging feature. Magnolia Boutique saw a 20% increase in revenue when it used Instagram product tagging.
Instagram shoppable tags is an Instagram business feature that allows shop owners to tag products in their social media content.
These tags then link back to a sales page. This allows users to make purchases from your Instagram store with just a few clicks.
Instagram product tagging is similar to the Swipe Up Instagram feature. It's a way to engage followers and direct them to your website or Instagram shop. Instagram shoppable tags direct customers to a product page where they can purchase items. Users no longer have to type in your website and find the products on their own.
Before you can start tagging away at all the wonderful products you sell, you must be eligible to use Instagram shopping. You will need to set up a shop and get it approved through Instagram first.
The first step will be to read and agree with Instagram e-commerce policies. You must represent your business and domain, demonstrate trustworthiness, and follow best practices. These criteria must also be met.
Check the list.Once you have qualified and agreed to Instagram’s policies, you need to connect your Instagram business account to a Facebook page. This step maximizes the benefit of having an Instagram shop. Consider the benefits of linking your Facebook page to Instagram.
Sign up for a business manager accountYou'll need to sign up for a Facebook Business Manager account to set up your shop in Facebook Commerce Manager. This lets you manage your ad accounts, pages, and the people who may work on them.
Set up your shop in Facebook Commerce Manager. Select the checkout method and the sales channels to have a shop on Instagram or Facebook.
If you run your store with one of Instagram’s e-commerce platform partners, such as Shopify or BigCommerce, you can connect your catalog through them. This will automatically sync the product listings. Connecting your store through an e-commerce platform is recommended. It makes inventory tracking and managing orders much easier.
Once your shop is set up in Commerce Manager, you can add products by connecting to an existing catalog or add them individually.
During the setup in Commerce Manager, you will select an existing catalog or create a new one to hold inventory.
Then you may add a catalog and products.
After you have products in your online shop, it's time to submit it to Instagram for review. The Instagram review process only takes a few days.
Sometimes businesses may need to provide Instagram with additional domain details.
If you receive a notification, complete the domain verification process.
Once Instagram approves your account, you can turn on the shopping feature. Follow these simple steps.
Upload photos as you would for a regular post. You can tag up to five products for each photo.
Type the names of the products you want to tag. They must correspond to the product name in the catalog. Select them as they appear in the search box.
Finisterre UK tagged their insulated jacket with a shoppable tag.
Image source: Author
The last thing you want is to create a ton of Instagram product posts that no one cares about. Before you plan out your social media content strategy, make sure you're following some simple guidelines that boost the conversion rate of product posts and increase your post visibility.
You can tag up to 20 products in a carousel post with ten photos. That gives you a chance to showcase a lot of great products at one time. A carousel post can function as a lookbook for a new collection. You can also use it for a special campaign and incorporate shoppable tags.
Help users find you with descriptive hashtags. Hashtags ensure the post is searchable on the Explore page. Many Instagram users follow hashtags, so when you use them they're more likely to show up in their newsfeed.
Saythelees used the hashtags #NARSissist to help users discover the radiant creamy concealer. Users can easily click on the link to put the concealer in the cart and purchase it. Image source: Author
Giveaways are a great way to hook your target market. People love to get something for free. When you create a promotional giveaway, include a hashtag to make it searchable. Include instructions for followers to share the giveaway with their friends. This will increase your reach and drive traffic to your promotion.
Giveaways are a great way to feature the products you want to sell with shoppable tags. Not everyone will want to wait until the giveaway ends. Some people may want to purchase it right away. Tag the products you plan on giving away to allow followers to purchase them immediately.
Many businesses share user-generated content to build their brand on Instagram. They ask customers to share product reviews or photos featuring real buyers using the products.
Then they share these posts on their profiles and mention the customer. The products in the pictures can be tagged with shoppable tags.
User-generated content increases social proof for your business. It increases customer loyalty, expands reach, and establishes trust for the business.
Create a regular posting schedule. The Instagram algorithm displays posts of companies with regular engagement and interaction with their followers. Schedule Instagram posts when your target market is most likely to be online and able to interact with your posts. Social media management tools can help you keep track of what and when you post.
A social media strategy that includes Instagram shoppable tags can be a great way to grow your business. Tagging user-generated content demonstrates social proof. It shows off your products in context. This can help the customer envision themselves using the product.
Instagram product tagging also shortens the steps customers have to take to make a purchase.
Customers no longer have to leave Instagram to find the product they're interested in on the company website. They can simply click on the product from the picture from their mobile device. These additional conveniences increase customer sales.
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Elena
Sergeeva Targeted advertising specialistAccording to Facebook Ads, 70% of users learn about new products from Instagram.
To help sellers promote them, Instagram created the Instagram Shopping tool, which became available in Russia in March 2021. We will tell you why to connect this tool and how to set it up.
Instagram Shopping is a tool that allows you to tag products in your posts and Stories. Instagram takes information about products from the catalog that the seller uploads.
The profile with the option enabled looks like this:
There is a bag icon on the photo, which means that if you open a post, goods will be marked in it. Source: COSSeveral items can be noted in the photo. When clicking on shopping tags, users will see the price and description of the product, and will also be able to follow the link and place an order on the site. nine0007
In addition to prices and the products themselves, the user also sees additional information about them: in the description, you can specify the composition of the fabric, size, available colors, etc.
The user can also view the item from different angles in the gallery or learn about other products of the online store All this without leaving Instagram.
To get to the catalog with goods, you need to click on the "View store" button. Inside the store, products can be grouped into thematic collections, such as new arrivals or gifts. nine0007
US residents can pay for items within the app using Facebook Pay. In other countries, including Russia, this option is not yet available: users follow the link on the product to an external site and pay for the order there.
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You can't post items on your personal profile. How to set up a business account on Instagram, we tell in the instructions. nine0031 
Log in to Commerce Manager, also found in your ad account.
The system prompts you to create a shop or catalog. The store is a single storefront for Instagram and Facebook, which is available to companies with physical goods. To promote products on Instagram, click Add Catalog. Choose the type of catalog depending on the subject of your business, e-commerce is suitable for online stores.
In the next step, you need to configure the parameters and method for loading products. From the drop-down list, select the advertising account to which the catalog will be linked. nine0007
You can create a catalog yourself - by uploading a spreadsheet or by connecting a pixel - or through integration with one of the partner platforms.
In the second case, the goods will be loaded from an existing online store.
Click the "Create" button - the catalog is ready.
Important : the catalog must contain exact prices and information about the availability of each item. In addition, the rules for returning goods must also be indicated - on the store's website or in an Instagram account.
To proceed with product creation, select the desired catalog in Commerce Manager and then click Add Products.
Add products using one of the following methods:
If you choose to download manually, a form will open. In it you need to add the name of the product, its description, images, link to the site and price. The system will tell you which data is not required.
After completing the form and uploading, the products will appear in your catalog. nine0007
Inside the catalog, products can be grouped into collections: for example, by subject, season, upcoming holidays, etc. Collections help sellers to get to the user's interests more accurately, and users to quickly select goods.
You can create not only the standard collections, but also those that will attract more attention, such as "Top 10 coats" or "Gifts for best friends".
You can combine products into groups manually or using filters, for example, if there are a lot of products.
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At the final stage, specify the name of the collection and click the "Create" button.
After creating a product catalog, you need to send an account for verification. The verification may take several days.
To add a catalog to Instagram, go to the "Settings" section in the application and select the "Company" tab.
Then click "Set up Instagram Shopping" and follow the prompts.
If the catalog passes the check, a "Purchases" section will appear in your Instagram account. Once your account is approved, turn on Instagram Shopping. To do this, in the "Purchases" section, select the product catalog that you want to connect, and click "Finish". nine0007
To tag an item in a post, start posting as usual - add a photo and post text, and then follow these steps:
You can also mark the product in Stories. To do this:
Up to 5 products can be tagged in one photo, up to 20 in total in the gallery. In Stories, a sticker is added to only one product, but you can change its color and text.
Instagram Shopping will increase sales and user engagement in your account. The product catalog can be used not only to familiarize subscribers with the assortment, but also to set up targeted advertising on Facebook and Instagram. nine0007
We especially recommend this tool for e-commerce: the user immediately sees the price and all information about the product. True, if a product or service involves preliminary communication with the client and a long transaction cycle, then the published price may scare the user away.
Therefore, before using Instagram Shopping, consider whether the tool suits your product and the behavior of your target audience.
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