How does instagram pay
How To Make Money on Instagram in 2022 (7 Best Ways)
This guide will explore 7 quick and easy methods for how to make money on Instagram.
You’ve probably heard stories of Instagrammers cashing in on the pictures they snap and share every day. You might’ve even looked at your own sizable following and thought, “Maybe I can do that full time too.”
Together, social media reach and influence offer the opportunity for Instagram creators to explore multiple streams of potential revenue, whether they want to build an empire or just earn some extra cash and free stuff.
Shortcuts ✂️
- How to make money on Instagram
- How much do Instagram influencers make?
- How many Instagram followers do you need to make money?
- Getting paid on Instagram and beyond
- Make money on Instagram FAQ
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How to make money on Instagram
- Collaborate with brands on sponsored posts
- Become an affiliate
- Open your own ecommerce store
- Create an Instagram shop
- Sell your photos online
- Monetize your content
- Sell old stuff
The methods that may work the best for you will depend on your unique brand of Instagram content, your target audience, and your level of commitment.
The beauty here is that chasing one revenue stream doesn’t necessarily rule out another.
So let’s start with the most common approach to Instagram monetization: partnering with brands as an influencer.
1. Collaborate with brands on sponsored content
The term “Instagram influencer” gets thrown around a lot these days.
An influencer is basically anyone who’s built themselves an online reputation by doing and sharing awesome things online.
To their audiences, influencers are tastemakers, trendsetters, and trusted experts whose opinions about certain subjects are respected.
Many brands just can’t compete with that, so they partner with influencers on sponsored content like posts, Reels, and Stories that help get the word out about their products.
But it’s not just the follower count and reach of your Instagram account that brands want—it’s your audience’s trust and engagement with high-quality content.
It can be hard to balance your revenue as an influencer and your integrity as a creator, but if you’re not relying on your Instagram marketing income to stay afloat, you always have the freedom to be selective about the brands you work with, just as brands will be selective about the Instagrammers they work with.
How to decide what to charge as an influencer
Typically these influencer deals involve the creation of content—Instagram ads, a post, a video, or a Story—and will sometimes include permission for the brand to use this content on their own site or in an ad.
Most of these deals are negotiable and can involve a single post or an entire campaign in exchange for a fee, a free product, a service, a gift, the promise of exposure, or some combination of these.
Keep in mind when negotiating that you’re not just offering content but access to your audience—a potentially large reach on one of the most popular social media platforms around—and usage rights.
The average influencer who has upward of 100,000 followers charges up to $500 per post, just to give you an idea of what some brands are willing to pay and how to negotiate based on the cards you’re holding.
Finally, it's important as an influencer to also know your own audience.
What is the makeup of your audience, and what is your engagement rate (total engagement divided by your number of followers)? You can dig up numbers to back this up in your Instagram analytics report, if you’ve switched to a business account. This will help you be prepared when it comes time to negotiate.
How to find brands to work with
If you’re big enough, chances are brands will find you. But you can also look for brands to work with that are on a similar level in terms of personality and values, so your audience won’t feel like you’re “selling out.”
You can reach out to them directly to try to work out a deal, but you can also list yourself on one of the many influencer marketplaces out there to increase your chances of being discovered, including:
- Fohr. Connect your Instagram, blog, YouTube channel, and other social platforms to create an influencer “card” that shows your different profiles and total reach to brands shopping for a partnership. You can also access a list of brands and their wants, so you can take the initiative to reach out too.
- Crowdtap. Do small content creation tasks to earn rewards. This is great if you’ve got a smaller audience. Available in the US only.
- indaHash. Brands post campaigns you can participate in.
Post a picture with the specified hashtags on Instagram and get paid. You need at least 700 engaged followers to be eligible.
The rules vary when it comes to sponsored content, but to be on the safe side and respect your audience’s trust, consider adding a #sponsored hashtag to indicate sponsored posts.
You can find examples of sponsored posts and how Instagrammers integrate brands into their story or caption by searching #sponsored on Instagram, like this one from How They Asked, an account that shares wedding proposal stories and partners with a jewelry business:
Instagram also has a “Paid Partnership with” tag that prominently identifies sponsored posts, which some brands might require you to use to disclose your relationship with them.
2. Become an affiliate
Unlike an influencer, an affiliate is more invested in making sales for the partner brand—not just generating awareness—in exchange for a commission.
This is typically done with a trackable link or unique promo code to ensure clicks actually translate into sales.
Use a mix of clickable links in your Instagram bio and Instagram Stories or through stickers. Since you can’t put links in Instagram posts, you can create promo codes so you can make money from different angles.
Consider reaching out to one of the many online merchants offering affiliate programs. Or you can explore popular marketplaces like:
- ClickBank. An affiliate platform with a tier-based commission that’s open to everyone.
- LTK. An invitation-only fashion and lifestyle influencer network that offers 20% commissions.
- Amazon Associates. A popular option that pays out a 10% commission.
Though it sounds like a numbers game, affiliate marketing is also an art, and you’ll have a better chance at success if you have a plan going into it and expand your online presence to include a website and other marketing channels.
Tip: Affiliate links can be long and ugly, so I recommend a URL shortener like Bitly, especially if the links are going in your Instagram bio.
3. Open your own ecommerce store
By now it might sound like the only way for an Instagrammer to make money is to sell out and work with other brands.
But creators of all kinds are in a good position to “sell out” with their own products: physical goods, services, or digital items that can be an extension of their brand, building a business with an audience at its center.
The ability for [content creators] to sell products is just so natural because their abundance of content allows them to have those moments of plugging their products.
Chris Vaccarino, founder of Fanjoy
You need to invest some time upfront, but in today’s world, it’s almost natural for creators to make the leap to entrepreneurship. That’s becoming easier with the growing list of Instagram tools available to build an audience.
Just look at Loki the Wolfdog, one of the biggest Instagram dog-preneurs of his time.
By selling your own stuff, you don’t need to worry about integrating messages from other brands into your posting strategy.
Better yet, you can get your own brand out there on the products you sell.
Fans can show their love and support your work by buying from you—a purchase they can feel good about.
There are a few ways to sell your own merch:
- You can use a print-on-demand service to print and ship your own t-shirts, pillows, coffee mugs, wall art, and more.
- You can sell services such as photography or consulting using your bio to direct interested people to a contact email or a link to your professional website.
- You can sell digital products such as online courses, ebooks, or design templates.
- You can use your Instagram business account to launch a startup selling your own original products. You can use dropshipping fulfillment so you don’t have to deal with holding inventory or returns.
Superpowered social links
Linkpop is a tool that lets you create a customized landing page for all your brand links. It’s free, customizable, and best of all: shoppable.
4. Create an Instagram Shop
The past few years have been huge for ecommerce brands and creators who want to sell on social media. Instagram has released a ton of features under the Instagram Shopping umbrella, which allows people to easily shop your business’ videos and images on the platform.
Instagram shopping tags are so effective—and over 130 million people are tapping on shopping tags every month—because they allow people to go from product inspiration to product information in just a few taps."
Taylor Loren, in an edited excerpt from the course How to Make Money on Instagram
It all starts with an Instagram shop, a.k.a. your storefront. There, you can share your story and sell products. Instagram provides a sleek experience for shoppers to browse and buy your collections. All you need to set up Instagram Shopping is a Business or Creator account.
You can customize your shop by creating collections or curated products presented in themes.
Common themes include new arrivals, gifts, or seasonal trends.
Just like your online store, you can also create product description pages in your shop. Here you can include all relevant product information, like pricing and descriptions. You can send people to your website to complete a purchase or let them buy through the app using Instagram checkout.
It doesn’t stop there. People can also buy your products throughout Instagram via features like:
- Shoppable posts and Stories. You can use product tags to showcase items from your catalog in videos and images. People simply need to tap to learn more about an item.
- Shoppable ads. You can also add product tags to ads and extend the reach of your shoppable posts. Setup is simple inside Ads Manager, or you can boost existing Instagram posts in your feed.
- Instagram Shop tab. Instagram’s shopping tab is a destination for people looking to discover new brands that are relevant to them.
This helps you more easily reach new customers on the app. - Live shopping. Do you love livestreaming content? Then you’ll find Instagram live shopping helpful for making money. Just go live and tag products from your catalog (or Facebook shop) to feature in your broadcast. The product will show up at the bottom of the screen, where people can tap to purchase instantly.
The best part? Setting up an Instagram shop is free. You’ll only pay a commission if someone purchases through Instagram checkout.
5. Sell your photos online
Someone might get famous on Twitter by telling 140-character jokes, but Instagram is a photo-sharing app at its core. And photos are assets that can be licensed, printed, and sold in a variety of ways.
If photography is what got you into the Instagram game in the first place, you can list your photos in marketplaces like 500px or Twenty20, where brands and publishers might license them.
However, you can also sell your photos as prints and on other physical products using a similar method described in the last section.
Services like Printful and Teelaunch let you put your photos on posters, phone cases, pillows, and more, taking care of fulfilling orders and customer service, so all you really need to worry about is making sales.
Take the story of Daniel Arnold, who, according to an interview in Forbes, went from “eating toast three meals a day” to making $15,000 in 24 hours by offering to sell prints of his popular-but-controversial photos. If you've already got the demand, all you need to do is take the initiative and offer your audience the opportunity to buy your photography from you.
6. Monetize your content
Monetize your videos with ads
Another way for entrepreneurs to make money on Instagram is through in-stream video ads. With these ads, brands can promote themselves within the videos you produce.
How much you earn depends on the amount of views your video gets, or “Monetizeable Plays,” according to Instagram. You’ll get 55% of ad revenue generated from each view, paid monthly to your bank account.
Turn on In-stream Video Ads and start earning in three steps:
- Go to Account Settings. Tap Creator, then In-Stream Video Ads.
- Tap Get Started. Read and agree to the terms and conditions.
- Toggle Allow Monetization on your existing Instagram videos, then tap Continue to finish.
To earn through In-Stream Video Ads, your content must be original and you need to own the rights to any music. Your video needs to be two minutes or more to monetize. Images, polls, looping videos, slideshows, or text montages don’t qualify.
Live badges
Live badges are a newer feature, helping creators and influencers make money on Instagram. A popular concept taken from Twitch and TikTok, think of Instagram Live badges as tips you can receive during a live broadcast.
With this feature, viewers can purchase a badge during the livestream that shows in the comments and unlocks features, including a place on the creators’ badge list and access to a special heart.
People can buy:
- One heart for $0.99
- Two hearts for $1.99
- Three hearts for $4.99
7. Sell old stuff
If you’re not an influencer and just want to make some extra cash, Instagram is a great place to sell old stuff. Whether it’s furniture, clothing, collectors items or even Mason jars, you can make side income selling it on Instagram. Plus, you can declutter your home and help save the environment.
Take Lavender Loveseat, for example. Based in Chicago, the team finds older pieces of furniture, refinishes them, and sells them through Instagram. The brand shares fun, entertaining content on its page to attract buyers and earn sales.
Read More: From Likes to Dollars: Here's How to Sell Your Products on Instagram
How much do Instagram influencers make?
There are a number of factors that determine how much an Instagram influencer makes. They can earn anywhere from a few dollars to a million dollars per post.
The amount you make depends on a few factors:
- Number of followers
- Engagement rates
- Affiliate marketing tactics
The good news? There is room for any size account to make money on Instagram. There are generally five tiers of influencer marketing, broken down by follower count.
- Nano-influencer: 1,000–10,000 followers ($10–$100 per post)
- Micro-influencer: 10,000–50,000 followers ($100–$500 per post)
- Mid-tier influencer: 50,000–500,000 followers ($500–$5,000 per post)
- Macro-influencer: 500,000–1 million followers ($5,000–$10,000 per post)
- Mega-influencer: 1 million+ followers ($10,000–$1 million+ per post)
If you don’t have a lot of followers, don’t get discouraged. Earning your followers’ trust and engaging with them will help your account grow. More than the number of followers, brands look for influencers to work with that have an active following.
So even if you only have 1,000 followers, you can still make some real money. To give you a little inspiration, here are some examples of the top non-celebrity influencers who have made the most of Instagram with their accounts:
- Lele Pons: 46 million followers
- Charli D'Amelio: 44.4 million followers
- Addison Rae: 40.1 million followers
- Sommer Ray: 26.8 million followers
Related Article: It’s Your Time to Shine: How to Find and Work With Instagram Influencers
How many Instagram followers do you need to make money?
If by now you’re wondering how many followers you need to start bringing in real revenue, the short answer is: not as many as you think.
The long answer depends on factors that range from:
- What niche you’re in and how easily you can directly tie it to a product category (fashion, food, beauty, and fitness are popular niches, based on top Instagram hashtags)
- How engaged your followers are (100,000 fake followers won’t amount to much)
- Which revenue channels you explore
Naturally, the more engaged followers you have, the better.
Check out our tips on how to get more followers on Instagram.
While top Instagrammers make thousands of dollars per post, even those with small but engaged followings of 1,000 have the potential to start making money.
Getting paid on Instagram and beyond
What started as a hobby—making people laugh, doing silly photoshoots with your dog, or sharing pictures of food—can snowball into the chance to turn your Instagram page into a source of income fueled by your engaged following. But why stop there?
There’s a world of possibilities for creators to make money on the web. If you want to open up more revenue streams online, be sure to check out our tips on how to make money on YouTube. Your Instagram followers are bound to join you on other channels. You just have to open the doors for them to walk through.
Ready to create your business? Start your free trial of Shopify—no credit card required.
Make money on Instagram FAQ
Can you get paid on Instagram?
Yes.
You can get paid on Instagram in the following ways:
- Create sponsored posts for brands that want to get in front of your audience
- Become an affiliate and making a commission selling other brands’ products
- Create and selling a physical or digital product or offering a paid service
- Set up an Instagram Shop
- Sell licenses for your photography or videos
- Monetize your content
How many followers do you need to make money on Instagram?
The more followers you have on Instagram, the more money you can make. Rates are also determined by engagement, quality of content, name recognition, audience demographic, and skill set. The standard is $10 per 1,000 followers, but can vary depending on your contract and sponsor.
How much money does 10K Instagram followers bring in?
Micro-influencers, or accounts with 10,000 followers or less, can make around $88 per post on Instagram.
How to Make Money on Instagram: 5 Ways for 2022
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If you’re looking for ways to make money on Instagram, consider sharing more than just your photos and videos. Share your audience.
Companies are attracted to dedicated communities on the social networking app, even ones that number in the low thousands. If your followers fit the profile of consumers that a brand is trying to reach, you may be able to make some money. Not interested in going the influencer route? Try selling your own products.
There are five main ways to make money on Instagram:
Get sponsored
Promote your business
Sell your items
Earn badges
Monetize your videos with ads
Here’s what to expect when it comes to getting paid on Instagram, plus tips for success.
How much do Instagram influencers make?
The top five Instagram influencers as of April 2021 have over 200 million followers each and include Cristiano Ronaldo, Ariana Grande, Dwayne Johnson, Kylie Jenner and Selena Gomez, according to Search Engine Journal. While the money these Instagram superstars can make is astronomical, the income people who aren’t celebrities can make is not necessarily chump change.
Influencers with a million followers can earn somewhere around $670 per post, the search marketing website says. A content creator on Instagram with 100,000 followers can earn about $200 per post, while someone with 10,000 followers can make about $88 per post.
So, the formula is: more followers + more posts = more money.
How many Instagram followers do you need to make money?
With just 1,000 or so followers, you can make money on Instagram. Neil Patel, a widely known digital marketing specialist, says the key is engagement — followers who like, share and comment on your posts.
"Even if you have 1,000 followers who are engaged, the potential to make money is there," he writes on his blog.
With an enthusiastic fan base, no matter how small, "brands are willing to invest in you because of the profitable actions you’ll drive through your account," Patel adds.
5 ways to make money on Instagram
1. Get sponsored
Creating sponsored posts or stories is the primary way Instagram users can cash in on their account. For example, if your feed is focused on images of your dog on hikes, an outdoor gear company may want to pay you to post a photo that includes its product in the picture.
How to get sponsored on Instagram
So how do you find a sponsor? In some cases, potential partners will reach out to you. But if you don’t want to wait to be approached, check out companies that can help you find and work with brands.
Seek out a service
Which business you use depends on your needs.
There are agencies you work with directly, like The Mobile Media Lab, and marketplaces that connect you with partners, like Influicity. Other services can help you manage all your partner relationships, like Aspire.
Be authentic
When searching for partners or deciding between different offers, aim for stuff you and those you influence would actually use. Followers of your pet are more likely to trust your opinion about a trail backpack for dogs than gourmet cat food. Don’t bother with products you don’t like. If your dog would tear apart an “indestructible” toy in an instant or bites off every sweater you’ve put on her, there’s no reason to recommend these things to others.
Find brands that fit as specific a niche as possible. Fans of your outdoorsy dog may look for many opinions on dog stuff in general but will really trust you to know which protective booties work best for the winter.
Keep in mind that sponsored posts and stories on Instagram are held to the same standard of truth in advertising as any other form of marketing.
Make sure to include a disclosure in each paid post and story. You’ll do this by setting up branded content in your account settings then tagging your business partner.
2. Promote your business
There are other ways to use Instagram to make money. You can set up a business account to grow your business. For example, if you have an Etsy shop where you sell your crafts or a food blog that generates advertising revenue, a professional-looking Instagram account could provide a promotional boost. (This is also a common way to make money on TikTok.)
You can link to your Etsy or website in your profile or highlight one specific product in your bio section to direct more people to it. If your account is approved for Instagram Shopping features, you can tag products to promote your stuff directly.
Set yourself up for success
Take well-lit photos of products you’re trying to sell or projects you’re promoting and make them findable.
Create your own hashtag and check out which ones competitors are using. Encourage your clients to post pictures with your stuff and tag you in them.
You can also use Instagram’s insights feature to learn about your audience. You can see how many eyes are on your post, as well as statistics about people's age range and gender.
The app’s resources also help you find and connect with new customers. Pay some money to promote posts that you want more people to see. You can also add a button to your profile that links to an email address or phone number so interested parties can contact you easily
3. Sell your castoffs
Maybe you don’t have a business to promote, but you often sell your old clothes and accessories on websites like Poshmark. Instagram can boost your pool of buyers.
Present and photograph your clothes and other things in an appealing way and include as much detail as possible in the caption. Brand, size, condition and age of each item are all good things to note.
If you’re looking to sell one item in particular, link to it in your Instagram bio. If not, just link to your Poshmark or other seller profile. Many Instagram sellers use #shopmycloset to hawk their wares.
4. Earn badges through Live videos
You can earn money directly from your audience when you share real-time videos with Instagram’s Live feature. As you showcase your talents, products and so on, viewers can buy badges, which are essentially tips, to show support. Badges cost $0.99, $1.99 or $4.99. You’ll see heart symbols next to comments from people who’ve purchased them.
Promote your upcoming Live video sessions through posts or stories to get the word out beforehand. Then, try using the Q&A feature or give shoutouts to commenters while you’re broadcasting to boost engagement — and hopefully, badges.
5. Monetize your videos with ads
Another way to get paid: Allow brands to run ads during your videos.
To set it up, head to your creator account settings and enable the monetization option for in-stream video ads. Then, post videos as usual.
The amount you earn depends on how many views your video gets in the feed. You’ll receive 55% of the revenue generated per view, according to the Instagram for Business website. Payments are issued monthly.
However, you won’t get paid if your videos don’t meet the requirements. For example, videos need to be at least 2 minutes long to earn money. Instagram recommends aiming for 2 to 4 minutes in length.
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About the authors: Max Ramirez is a former consumer-finance writer for NerdWallet. Their work has also appeared in USA Today and MarketWatch. Read more
Hal Bundrick is a personal finance writer and a NerdWallet authority in money matters. He is a certified financial planner and former financial advisor.
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On a similar note...
16 ways to monetize in 2022
Youtube. Vladimir Kolesov, September 9, 2021
1. Selling ads
You collect a certain amount of audience and start selling ads. You can advertise other bloggers, some projects, it can be commercial advertising. They pay money to talk about something or someone.
The main difficulty is to gather an audience. Secondly, it is very important here how loyal and active your audience is. If no one clicks on ads, on the recommendations that you give, then no one will buy ads. The cost of advertising is now quite low. Therefore, the method is already less promising in terms of earnings: advertising is getting cheaper, efficiency is falling, there are too many ads, and it’s hard to keep the attention of the audience.
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But this does not change the fact that there is still a huge amount of advertising being bought from bloggers, including bloggers with a small audience. It all depends on the quality of the audience - how expensive, valuable and how active it is. The better the performance, the more money you can earn.
2. Brand Ambassador
If in the first case it was about the constant placement of various advertisements, then the ambassador is a person who promotes the brand on an ongoing basis. You can be an ambassador for one or more brands. nine0007
It's great when a long-term contract is concluded with you. You become a brand ambassador and receive either goods or money.
3. Selling other people's goods
You can also sell something, open a store or offer something to your audience as a blogger. Efficiency depends on how well you know how to search for interesting products, how competently you know how to present the goods so that people really pay for it.
4. Selling your goods
The fourth way is to sell goods that you make yourself. This is beneficial, because most often hand-made goods are more expensive, they are less costly, and you earn more.
5. Sale of merch
Now it is very fashionable to create collections of T-shirts, sweatshirts, accessories, mugs, bags. And this is done not only by celebrities, but also by designers, authors, just people who know how to do interesting things.
6. Dropshipping
Dropshipping is when we do not buy anything, but resell. There is an online store, a platform that sells many, many different products. A person clicks on your link, buys - you get a commission. You do not need to deal with shipping, logistics, or any other things that classic online stores do. Your task is only traffic. nine0007
7. Advice
You can advise people on how to get a tax deduction or how to set up a service, etc. Here you are not selling some physical product, but selling your knowledge in the format of consultations.
8. Selling your product (course)
You can make your own product: record a video version or an audio version. It can be an audiobook or a regular book. You take your knowledge, make a product that suits many.
9. Selling a digital product
Courses are a set of knowledge and skills. And digital products are, for example, an image you created, stock photos, templates, Lightroom presets. From photography, design, a finished logo to a finished website template and so on.
10. Selling services
Through Instagram* you can attract clients to your services. For example, in the format of monthly payments - monthly accounting services or SMM promotion.
11. Creation of a startup
You can create some startup. And use social media to promote it. Not everyone will succeed, but you can earn millions of dollars.
12. Earnings on the public
You can create a public and earn money by posting any information or advertising.
The principle is the same. Create a thematic public, attract an audience there - and earn money either by posting content or by placing ads.
13. Affiliate programs
Affiliate programs are a separate way to make money in social networks. Affiliate programs are a bit like dropshipping, selling goods. But here most often we are talking about some kind of service. These can be banking products: deposits, loans, insurance. There are also many affiliate programs in HR, when, for example, you recommend a person, he fills out a resume, he is hired - you are paid a bonus for this. nine0007
14. Personal assistant
Instagram often requires personal assistants. The tasks here are different. Sometimes it is a search for some information or answers in direct, sometimes it is a search for bloggers, negotiating cooperation. How much you will earn and what to do is individually discussed and depends on each specific case.
15. Creating masks
Masks are rarely needed, but there are still people, mask specialists who create filters and effects for money, make unusual masks for Instagram.
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16. Patreon
Patreon is paid content creation. People subscribe in order to consume your information. And for sponsors, you make some special content separately.
*The organization’s activities are prohibited in the Russian Federation
How to connect monetization on Instagram and earn
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When you invest a lot of time and effort into the development of your Instagram account, you want it to somehow pay off. But direct monetization is not available, that is, the social network does not embed ads directly into your content and does not share part of the income from advertisers, as YouTube does.
But there are other ways to enable monetization on Instagram. We talk about five options for making a profit from a social network.
The level of income for all monetization methods depends on the number of subscribers and coverage.
The larger the audience, the more you can earn. nine0107
Content
Article reading time 5 minutes
Method #1: Selling ad integrations
Method #2: Selling your products and services
Method #3: Paid access to close friends content
Method #4 : affiliate programs
Method #5: drive traffic to another site
Method #1: selling ad integrations
their brand or praise a particular product and recommend it to your audience. There are several options for such integrations:
- native advertising, when you do not advertise the product directly, but show options for its use or simply place it in the frame during the filming of another story or photo shoot;
- profile mention, when you tag an advertiser's account in the description of a photo or story, and people can go there to subscribe or place an order;
- active link - it can be posted in stories if you have more than 10,000 subscribers: you can link to the advertiser's website or his chat bot in one of the messengers.
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All three integration formats can be sold to advertisers. But keep in mind that native ads are more often bought from millionaire bloggers, and not from novice influencers with a small audience reach.
An example of how an ad in an account might look like: a product demonstration and a link to a page where you can buy it.
To start making money selling ad integrations, tell advertisers that you can promote their products. This can be done in several ways:
- write to small companies, talk about audience and reach, and offer to buy advertising on your profile;
- leave contacts in the profile header where you can be contacted on PR issues;
- register on advertising exchanges on Instagram and offer your services there.
Advertising exchanges are platforms where advertisers and bloggers meet. You can post your profile information there, and advertisers can find it and contact you.
Some exchanges work differently: advertisers leave orders for promotion there, and you can apply for its implementation. nine0007
There are more than 20 different ad exchanges in total: Epicstars, Sociate, LabelUp, GetBlogger and many others. The more sites you register on, the more advertisers will be able to learn about you and offer you cooperation. And how much money to take for advertising integrations, decide for yourself - look at the prices of the nearest competitors and form an adequate price.
An example of pricing on one of the exchanges. Most often, the cost is indicated based on the number of subscribers, profile topics and audience activity
Storytelling is a proven way to get close to your audience and win new social media followers, and therefore potential customers.
If your company doesn't have a social media page yet, create one. And in addition to posts with news, promotions and wishes for a nice day, tell stories.
The topics are very different - about the work process, about employees, about the emergence of a company, about difficulties. Let it be emotional and on the same wavelength with the audience.
You can also learn how to create fire storytelling in the course from Praktika. school. nine0007
Method #2: selling your products and services
With this method of monetizing followers on Instagram, you also promote products, but not advertisers, but your own. You can sell anything, for example - goods. The difficult way is to register a company, purchase production equipment, rent premises, organize storage and marketing of finished products. A simple way is contract manufacturing: you order a batch of goods at the factory and stick your logo on the package. nine0107
An example of selling goods: Oksana Samoilova is promoting her own brand of cosmetics Sammy Beauty
You can also sell your services — this is what fitness trainers, coaches, tarot readers, consultants, lawyers and many other people who develop a personal brand on Instagram do.
Another option for monetizing Instagram traffic is selling information products: webinars, marathons or online courses. In this case, you teach the audience what you know and can do yourself: write lyrics, dance, work in Photoshop, or something else. nine0107
Instagram promotes a make-up course: teaches subscribers how to properly paint
Profit with this monetization scheme will depend on the cost of products, the cost of goods for the buyer and the number of sales. Someone sells a set of face masks for 1,700 ₽ and invests in production, while someone records the course without cost by voice messages in Telegram and gets the maximum net profit. For example, Elena Blinovskaya's Marathon of Desires course was bought by more than 200,000 people (according to the information in the profile header). With the cost of the first step of 4,500 ₽, this is already 900 million ₽ in revenue.
To earn that much, you need to at least gain more than 5 million subscribers, as Elena did
What to choose and what product to sell is up to you.
Think about what you would be interested in doing: hosting online webinars, making merchandise (clothing with your unique print), or getting into the production of cosmetics, phone cases or accessories.
Sometimes bloggers do not use this method of monetization because they are ashamed to sell or they are not confident in their abilities. In fact, it’s not so scary - watch the master class on monetization on Instagram, which analyzes the sales strategy, audience psychology, and the mechanics of creating in-demand products. nine0107
Method #3: Sell paid access to content in close friends
One of the best monetization methods for expert blogs or commercial accounts, benefits: make closed sales in close friends and sell access to these sales to the most loyal customers. The online store receives additional revenue from closed access sales, and the client feels chosen and has the opportunity to purchase items of his favorite brand at a discount.
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expert blogs can create special content available only to close friends, the benefits are obvious: customers get content without leaving instagram, and an expert does not need to create a website for their products and promote it.
Method number 4: affiliate programs
The amount of earnings will depend on how many subscribers go to the advertiser's website and perform the target action there. The more sales you make, the more you can earn. For example, if an advertiser pays 500 ₽ for each sale, with 100 orders from your audience you will earn 50,000 ₽. To start earning on affiliate programs, find offers that have products that suit your target audience. This can be done in CPA networks: sites that collect offers from different advertisers. For example, Admitad has offers from Lamoda, M.Video, Adidas, AliExpress and other major brands. nine0107
Popular online stores usually pay 1.5-10% of the amount of each order
The only caveat is that you will have to place an active link in your profile.
Without it, the advertiser will not understand that the sales came from you.
Method No. 5: attracting traffic to another site
Another way to monetize the audience on Instagram is to attract it to sites that pay for content. For example, on:
- YouTube - in it, anyone who has gained 10,000 subscribers can connect to the affiliate program; nine0107
- Yandex. Zen - everyone can turn on monetization on it, whose articles have been read in total for at least 10,000 minutes in 7 days in a row;
- "Pulse Mail.ru" - you can get to the site only by invite (invitation), but it pays after the publication of the first 10 articles.
If you attract part of the audience to another platform, you can monetize it twice: on Instagram, and on YouTube or on Zen.
How much you earn from monetization on another site depends on the niche and audience coverage. For example, on YouTube, for 1000 views of a video on a channel with videos on a game for mobile devices, they can pay a little more than 28 ₽.
And to earn at least 50,000 ₽, you will have to get more than 1.7 million views. nine0107
An example of how the price per 1000 views on YouTube changes depending on the audience Sell paid integrations, promote your own products or those of advertisers from affiliate programs. If you use several ways to earn money on different sites, the income can increase by 2-3 times compared to the income from one monetization method only on Instagram. nine0007
To attract part of the audience to another platform, it is enough to place a link to your profile on it in the profile header. And in posts and stories, sometimes remind you that you release content not only on Instagram. To summarize: how to get monetized on Instagram and how much you can earn To do this, send potential advertisers offers of cooperation, leave contacts for communication in the profile header and register on advertising exchanges. nine0136
To do this, master contract manufacturing (order products at factories and glue a logo), create a business or do webinars or online courses with almost no investment. Income from all monetization methods on Instagram depends on the audience: the more people follow you, the more advertisers will be willing to pay for integration and the more sales you can get. Therefore, in order to increase earnings, you need to actively develop your account and, if possible, use several options for generating income - this will be more effective than just trying to organize giveaways or doing nothing at all.
