You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.”
If you’re running a brand Instagram account, this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you to one permanent link in your profile’s bio.
In this post, we show you how to get the most out of your link in bio on Instagram.
Let’s get started.
As the name suggests “link in bio” refers to the clickable URL that you can add to your profile section. Most social media platforms give you the option to add a link in your bio to take followers to your website, product page, content or some other important page.
On platforms like Facebook and Twitter, adding a link to the homepage of your website may be more than enough since you can share clickable links to individual pages, products or content in your posts.
But it’s a little different with Instagram. Accounts with 10,000+ followers do have the option to share links through their Stories, but those that are still building their following have to leverage the single link in bio to direct followers to a product page or a piece of content. Plus, outside of Stories highlights, Stories links are ephemeral and not ideal for an account of any size to highlight the most important URLs to drive social media traffic to.
Instagram’s link in bio can feel limiting when you want to highlight multiple important products, posts and pages. Fortunately, there are several link in bio tools that will let you put together all these key link destinations and share them via a single URL. This will lead to a custom landing page with all the relevant links you want to share.
Here’s an example from Travel Yosemite–the single link in their bio leads to the following landing page for quick access to any content they’ve referenced in recent posts:
This makes the user experience much more seamless since they can easily access all the relevant links from one place, meaning you’re much less likely to lose out on potential leads and traffic just because Instagram restricts links on individual posts.
This also brings us to the ubiquitous “link in bio” phrasing familiar to anyone on Instagram: by using these landing pages, brands can highlight their latest sale, news article, product collection or more in their content, and still effectively link to them all, reminding audiences to click that link on each relevant post. You can also maintain evergreen destinations such as your homepage or important lead magnets, while rotating other links for the latest content.
It’s easy to add or update the link in your Instagram bio. You can use either the mobile app or the Instagram website on your desktop.
Follow the steps below:
Go to your profile and tap on the “Edit Profile” button.
In the “Website” field, enter the URL you want to add to your bio.
Tap on “Done” and that’s it – you now have a link in your Instagram bio.
If you want to share links to multiple pages and products, you can also use a link in bio tool. As mentioned earlier, this tool will let you create a custom landing page that houses all the links you want to share. And you can just add the URL of this landing page in your Instagram bio.
Here are a few link in bio tools you can use:
While there are many great link in bio options, having a centralized platform for any and all of your Instagram needs makes Sprout’s link in bio offering, SproutLink, a stand-out. Through one simple link, your audience can access a replica of your Instagram grid and visit the unique link associated with each of your Instagram posts.
This clickable grid directs traffic to the content links that matter most—whether that’s your website, a specific product, blog or other related article. Adding links to your Instagram posts are baked into Sprout’s Instagram publishing workflow, saving you precious time spent jumping between multiple tools.
SproutLink is available on all Sprout plan levels.
Linktree is a great option for anyone who needs an affordable link in bio solution. The free version comes with pretty robust features, letting you add unlimited links and customize them with images and icons. To unlock even more customization features such as removing the Linktree logo and replacing it with your own, you can get the Pro plan for $6/month.
Here’s an example of how Linktree link in bio pages typically look:
This powerful link in bio tool from EmbedSocial comes with mobile-optimized landing pages that look great on any device. Feedlink also lets you keep an eye on your performance by tracking the click stats for each link. Combine these stats with reports from an Instagram analytics tool to get a 360-degree view of your performance. Similar to Linktree, there’s a free version that’s suitable for small accounts, and additional features available with paid plans starting from $19/month.
Lnk.Bio is also an excellent option as it lets you add unlimited links even with the free plan. Paid plans, which let you create custom, branded URLs and schedule link updates start from $0.99/month. These will let you create custom URLs that fit with your branding and even schedule links.
Here’s a Lnk.Bio page for the Met Museum:
See how the museum uses a custom URL in their Instagram bio to fit with its branding and make the link look even more credible.
Now that you know how to set up a link in bio landing page, let’s take a look at some of the ways you can use links in your Instagram bio to promote your business:
That way, people don’t have to scramble to find the one they want to read.With the right approach, adding a link in your bio can be a great way to attract quality leads and move them along the conversion funnel.
So make the most of the ideas and tips above to start leveraging this feature for your business. Don’t forget to check out our Instagram marketing strategy guide to find out how this fits into your overall strategy.
Maintaining a good social media presence is a crucial part of online marketing. Instagram has become much more than just a cozy place for viewing pictures and texting your friends. Business owners took the opportunity to turn casual Instagram users into customers.
They use many methods to promote their brand and establish a name for themselves. Some of these methods led to new conventions and new ways of using Instagram. For example, the trend of posting “link in bio” is closely tied to self-promotion.
When someone says “link in bio” in an Instagram post, it is a call to action for the customer. It invites you to visit their profile and check out their biography, which contains a URL that leads you to an external website.
Instagram has a specific policy on posting links that can lead users away from their website or app. Even though you can post links in your regular posts, users will not be able to click on the URL.
In other words, they will have to copy and paste the link or open another window in their browser and type out the entire thing. Since the advertising space on Instagram is free, it makes sense that they decided to limit it.
The link in your bio is the only clickable one.
Many influential people and companies on Instagram refer you to the link in the bio on their posts. They use it to promote their most recent product or service. But you can only use a single link on your bio page, so you better make it count.
Your Instagram bio consists of only up to 150 characters, so use your words wisely.
Since there is only room for one clickable URL on your bio, you should make the best of it.
Once you have the customers’ attention, you should try to build loyalty so they will return.
Here are some ideas for your bio link:
You can use any of these formats to connect with your audience genuinely. Remember that nobody likes blatant and generic ads, but people enjoy discovering quality content.If you’re ready to jump on the #Linkinbio train, you can. Instagram only lets you include one link to your Bio at a time and still monitors links, so be wary; you don’t want to include spam links. Here’s how to do it:
When you create a post or Story, you can include ‘Link in Bio’ and drive traffic to your website.
Luckily, Instagram offers an option to include hashtags and mentions in your bio. Adding mentions and hashtags is great for driving traffic to other accounts and trending topics.
Here’s what to do:
Your followers can now click on those tags, and they will be re-directed accordingly. Another pro tip is to make your own branded hashtags, leading people to your website.
If you’ve had trouble accessing web content by clicking on a Bio Link, the main culprit is that it didn’t save properly.
Once this is complete, your link should turn into a clickable version.
If you type in the URL for your website, it may not work correctly. Copying and pasting the URL directly from your website is a surefire way to ensure the link is accurate.
If you’re looking for Instagram analytics, you’ll have to switch to a business account. Analytics will show you how many people engage with your posts, stories, and profile. While it doesn’t show you WHO is visiting, it can give you insight into whether your marketing tactics are working.
Your website host should also provide you with information about traffic to your website, but it may not show you where that traffic is coming from.
To switch to a Business account for analytics updates:
Follow the verification and setup methods provided by Instagram. You will receive an email once your account has been upgraded.
Instagram is very “Big Brother” when it comes to posting links. As stated previously, even those with Business accounts need 10,000 followers before they’re allowed to post links in their Instagram stories.
If you’re wondering why this is, you only need to know one word for an explanation – Spammers.
Thanks to the nefarious actions of spammers, scammers, and even trolls, the social media giant has cracked down on content that floods newsfeeds and ruins the user experience. It’s actually kind of nice for those who use the app to scroll and discover.
For others, like those trying to become an Influencer or using the platform to promote their homemade items or freelance work, it’s a different story entirely. Posting a link in a Bio is a workaround for every user.
Whether you’re new to Instagram or you’re still learning, keep reading for the answers to more of our most commonly asked questions.
Unfortunately, Instagram doesn’t vet bio links, meaning you can’t always trust the links you’re clicking on.
It’s best to err on the side of caution when clicking on links and visiting web pages. Although Instagram makes great attempts to reduce spam and scams on the platform, you may fall into a trap by navigating to a web page that isn’t safe.
Yes. Anyone who creates an Instagram account can easily add a link to their bio by clicking on the ‘Edit Profile’ option and adding the URL to the Website box.
You are now officially ready to spice up your Instagram bio. Keep in mind that even though your website homepage is a logical link choice, you can mix it up from time to time and place a link for something else. Your followers seek variety and innovation, so try to be imaginative and satisfy their needs.
Few people know what BIO is on Instagram. It's actually the user's bio, located at the top of the page. It contains certain information about the owner, limited to a small number of characters.
The bio tells you what to look for when viewing your profile. When compiling a header, you should remember the main criteria for filling it out.
Contents
. who understands why a biography on the network is required to be filled out without fail. They consider the line useless. In fact, messenger users should pay more attention to the composition of the page header. A well-designed bio on Instagram is considered a good way to attract attention to the page, and bypass competitive businesses.
Biography should not be published only to those users who are not going to attract more subscribers in the future.
However, there are not many such people. Most of the registered accounts are intended to recruit an audience in the near future. Everyone wants to gain popularity and become famous in a certain circle of people.
Once a personal profile is added to other users' "Recommended" profiles, they will want to see what you are like. The person doesn't know you personally, so curiosity naturally kicks in. After that, he will go to the page, study all the contents along with the Instagram profile bio. If you like the profile, the user will become your new subscriber. Otherwise, it will no longer appear on the page again.
Thus, you must prove to subscribers and potential audience that the profile you are viewing is worth following and tracking its continued existence. At the same time, this is done as quickly as possible, since subscribers will not linger on the page for more than a few seconds. Stand out from the crowd of pages by describing yourself in an original way in the profile header.
BIO catches the eye in the first place, some will not even look further. Use all kinds of ways to attract subscribers. You have to constantly work on the content, but the profile is filled out once. Do this small task well, forgetting about the existence of the hat for a long time. Also, the biography is a small element of the page where you do not need to write a lot of text and spend a lot of time on it. A few small catchy phrases and your page will stand out from the rest.
You have learned what a BIO is on Instagram, but then you need to fill in all the data in it. If you have a business account with a clear concept, then it will not be difficult to describe the profile. Tell customers about the purpose of the company, about services and prices. The description of the page must match the subject of the profile. Otherwise, subscribers will bypass the account.
The old recruiting methods no longer work. No one subscribes to a page with different content than expected.
Teach information to customers in a concise, no-nonsense way. Tell in detail, hinting at further actions. Don't make lengthy descriptions. Everything should be short and clear.
The profile description does not contain email addresses, phone numbers or other data. Switch to a business account, then enter all the information in the separate fields in the settings. This way you will allow users to send you messages, but do not overload the header.
But what does a link in a bio mean? This is a transition to another page or website of the owner of the company. Come up with an original transition button, call subscribers to action. Users should be willing to move to another resource, but few agree to leave Instagram.
Don't be banal, don't advertise directly, because people are gradually moving away from this. Offer discounts on products or notify subscribers about interesting offers and promotions. If your business doesn't offer discounts, ditch the call to action.
Come up with a call at a different time without luring people in with false benefits. The audience doesn't like being lied to. Otherwise, you will fall in her eyes.
Tags and links to other Instagram accounts added via the @ icon did not work in profile descriptions before. After the next version of network updates, it became possible to follow links. Many do not know why a link in a bio is needed, that this is a useful resource for advertising. But when should you leave links in your profile and add tags? After the update, the messenger sends users a notification about new available features in the header.
Instagram bio tags are designed for several purposes. They are useful for business accounts and perform the following functions:
Enter the hashtag in the "About me" line in your profile settings. Also enter all the required personal information, edit the profile and save the changes. The tag is now at the top of the account and can be clicked and used in search queries.
Also read: Categories on Instagram - list: what does it mean for fun, interesting and funny categories, how to put, review
The link in the BIO is also an innovation from the developers, released quite recently. Previously, you could post links to other people's pages in the settings in the "Site" section. A valid link was entered there, but when they clicked, people were redirected to Instagram in the browser version. This is not very convenient for people, no one wanted to click on such addresses and the meaning of the links disappeared.
Addresses of other people's pages in BIO are added only in cases where the user wants to redirect people to another page. Well-known bloggers do this by posting the addresses of their own blogs on the BIO of an entertainment account. You can use the function in the profile settings on the main page. Click on the “Edit Profile” button, go to the “About Me” section and enter your account nickname using the @ symbol in the box.
Link in Instagram BIO - what is it and what is it for. They are useful for advertising another page, or they are used to indicate additional contacts. After all the necessary changes have been made in the settings, a link will be displayed on the main tab. The transition on it after the update is carried out immediately in the application. Users you redirect people to receive an automatic notification and can optionally remove the link themselves.
Name and description text will not disappear after adding an address. It's just that the name can no longer be clicked to go.
After using this function, the transition is carried out only after clicking on the link.
Thus, you understand what BIO is on Instagram, why and under what conditions it is written. And also how to edit a page to attract an additional audience from recommendations and how to post links to other pages in the messenger.
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The Instagram profile header is the first thing a user looks at in your account.
By the first lines, a person understands what kind of page it is and whether it is interesting to him, so it is important to write a well-written description and briefly present the brand to the visitor. In this article, we will look at the main sections that you need to pay attention to and analyze them with examples. 3
An example of a profile header in the mobile version of Instagram And this is how the header is displayed in the desktop version:
An example of a profile header in the desktop versionThe profile header must meet several requirements:
Recommended reading! Learn how to grow Instagram:
Rules, tips, examples0164 ", And now let's look at the elements of the header and find out how to properly create an account.
To create a header, click "Edit profile" on the account page.
Profile header settings The first thing a user notices is the avatar.
Its size is 180 x 180 pixels, so you can't use small details. The image and text must be visible both on the desktop version of the app and on the mobile version.
If you have a personal blog, add your portrait to the avatar so that the user understands who the owner of the account is and with whom he will communicate.
An example of an avatar for a personal blogAnd if you have a business account for a company, use a product image or logo. So users will be able to see the identity and understand what kind of brand is in front of them. You can also add a photo of an ambassador, a company representative or a picture of a mascot.
Variant logomark for company business accountNote. Logomark is a logo icon, but without letters and numbers.
It is desirable to include the brand name and keywords in the nickname. This will help the user to quickly find a company or person in the Instagram search.
The nickname is written in Latin, so try to avoid ambiguity if the word should sound in Russian.
For example, the letter "ya" is found in such variants: "ya", "ja" or "ia". Because of this, it will be difficult for the user to find you in the search. What to do: Tell users how to properly search for a company.
Here is a screenshot of an account whose name uses the key query "bank" in Latin.
An example of a company nickname with the keywordIn the description, you can specify the name of the company, keywords about your activities, or the name of the brand representative.
The name can be written not only in Latin, but also in Cyrillic.
Variant of the name in the Instagram profile, which indicates the main activity of the SendPulse service. For these key queries, you can quickly find an account in the searchThis is brand information that helps the user understand which page they have landed on. Consider the sections that can be added to the profile header.
This is a brief description of the Instagram profile - what the company does.
The categories that can be selected in the settings are shown below. You can add a suggestion from the recommendations or use the search.
Instagram account category settingsThis is a text that can contain up to 150 characters.
An example of a profile description: information about the author, mention of channels and contacts of the photographerNote. Emoji, mentions and hashtags are also added to the text.
If you have a personal blog, tell us about your interests, about yourself and share contact information.
An example of a description in which the author speaks about himself and his interests, activity Important! Communicate with your subscribers in the same language. No need to use terms and complex language, write in simple words. How to create effective texts, look at examples of cool copywriting - in our article.
And if you maintain a company account, show the USP, product features, add the address and contacts, which, for example, can be placed in a multilink: website, social networks, video materials, and the like.
Variant description for a company with benefits and features, as well as the address of the organizationImportant! The Instagram app hides part of the text, so the user will see the first 123 characters, as in the example below.
An example of a bad profile description because the text breaks in the middle of a sentence that is a call to actionThis is a link to another profile - it could be your side project, promotions page, or company representative account. The mention is written through the "@" symbol.
Below is an example of how mentions can be used in the description.
An example of how you can use mentions in the description of the author's profile And this is a mention in the description of the company account.
Thanks to several profiles, the brand was able to separate two activities: creating family photo albums and making craft boots.
Helps users find posts on a specific topic: brand query, selection, review, promotional tag, and the like. For example, if you have book reviews in your feed, add a tag by which the user can explore the relevant posts.
An example of a branded hashtag in the profile descriptionThis can be a multilink, deep link or URL, a leading site, messenger, video hosting, marketplace, and so on.
Important! Use a deep link if the link leads to a specific page. URLs with UTM tags are completely out of line and look ugly.
Below is a bad example of adding a link:
An example of bad link placement in the profile header If you only provide a link to a website or messenger, it will be difficult for the user to find other useful information.
Therefore, we recommend adding multilinks.
To create a multilink, use the landing page builder in the SendPulse service. In just five minutes, you can add the necessary data and publish a mobile landing or landing page.
Builder allows you to work with text, buttons, covers, images, products, videos, payment options and FAQ. The landing page can also be linked to free CRM, chat bots in messengers and email. Thus, you can create an omnichannel system at all stages of the sales funnel.
SendPulse pre-made multilink template optionCreate a mobile landing page, online store or multilink for Instagram and promote it via messenger chatbots, email and SMS - all on one platform!
Add a call to action to your header to motivate users to contact you. For example, "Reserve a seat", "Make an appointment", "Contact us", "Subscribe", "Participate".
Placement of a call to action in the header of the profile This is a variant of the call to action under the link.
This method helps users see the call if part of the text is hidden.
Here a call to action is added to the company address - a line in the "Exact address" settings. Remember that all text on this line will translate to maps and show the location of the company.
Example of placing a call to action under the linkYou will need a business account to add an address in the description. On your page, click "Edit Profile", then go to the "Methods of Contact" section and select "Company Address".
After entering the data, be sure to check "Show contact information" - and the address will appear on the page.
Company address settingsYou will see a window where you can enter the exact address, as well as specify the postcode and city.
Organization location settingsBelow is an example of displaying an address in an account description:
An example of displaying an address in an account description Important! The address works as a link.
When you click on it, the user opens maps on which he can see the location of the store or company office.
Contact information can be added in the settings by entering a phone number, email and WhatsApp link.
Important! Contacts are displayed in the application on the smartphone as buttons.
Example of contacts in the account: phone number and email:
Buttons with multiple contacts: phone number and emailContact information option with email:
One button with emailNote. Facebook has launched new products, for example, the “WhatsApp” button appeared in the Instagram application, which redirects the client to the messenger so that he can ask a manager a question or start chatting with a chatbot.
"WhatsApp" button for linking two applicationsThis is a link between WhatsApp Business and Instagram:
Several contact details: phone number and WhatsApp messengerYou can add a phone number and a link to WhatsApp in the "Methods of communication" section:
Section "Methods of communication", through which you can add contact information Convert subscribers into regular customers, automate communication with them and improve sales.
Several buttons can be added to the description: "View store", "Order food", "Book" or "Reserve".
In a business account, you can create an online store with goods. To do this, go to "Settings" and go to the "Company" section. At the bottom of the page, there will be a link to "Set up Instagram Shopping".
Instagram Shopping is a set of features that allow the user to make purchases through the app. You can set up an online store with product cards and transfer a subscriber to a website or an online checkout. Also, in the posts, you can put a mark on the product so that the client can study it in more detail.
Recommended reading! Learn how to sell on Instagram.
Setting up an online store in the Instagram applicationYou will see a window where you can start adding products:
Creating a store in the appBelow is an example of displaying a button for a store:
The "View store" button in the profile In the header settings, you can select other action buttons we talked about above.
With their help, you transfer the user to a partner service, where the client orders food or makes a reservation.
This is an example of account action buttons:
Cafe profile action buttonsA chatbot for Instagram has been added to the SendPulse service. By clicking on the "Write" button, the user starts a direct communication with the chatbot.
With it, you can unload technical support time and automate the process of communication with the client. You can also create a script that will help you advise the user on all products, inform the client about new promotions and send a link to pay the bill.
Recommended reading! Learn how to set up a chatbot on Instagram.
An example of how to set up a chatbot greeting chainOn Instagram, you can decorate your hat with the help of additional services. Consider options for creative solutions.
To create interesting text, change the font using the following tools.
Services - Piliapp, Fine Words, Hype Type, Fonts For Instagram, LingoJam.
Fonts For Instagram resource interfaceApplications - I Fonts - Cool & Stylish Fonts for Instagram, Fonts Art, Fontgram.
For example, the Fonts Art application helps you connect a keyboard with ready-made fonts and change text directly in the Instagram application.
Working in the Fonts Art applicationTelegram bots - @TexterAsBot or @TextMagicBot.
Fonts in chatbotRecommended reading! "Bot for Instagram: a selection of useful helpers in Telegram."
This is an option to use decorative fonts in the description:
An option to use different fonts in the profile descriptionNote. Don't overuse decorative fonts. You can highlight the title or less important information with them, but use a readable font for important descriptions.
To add characters, you can use a Unicode table, for example in Windows via Microsoft Word. Or use an online resource - Cool Symbol.
Choose the symbol you like, copy it and paste it into the description.
Cool Symbol website interfaceApps4Life service will help you break your description into neat lines by adding line spacing.
Apps4Life resource interfaceYou can also download the application and use the service from your smartphone. The service is paid.
In this section, we will look at good and bad profile design options.
A good example is an orthopedic mattress store.
At the beginning, you can see a bright logo and a geotag in the account name. The description lists the benefits of the brand and a call to action - you can order it at the link below. The address of the company is also indicated.
Instagram header: section design examples A bad example is a factory that makes goods for sleep: mattresses, beds, pillows, and so on.
The avatar has small elements that are difficult to make out. The description is written in solid text - some of the offers will not be visible, as Instagram will automatically hide it.
The link with the UTM tag is long and does not fit entirely in the line. But in this account there is a store and a button is designed for it.
A bad example of designing a profile capA good example is beds for cats and dogs.
Advantages are given in the description - however, the first line "Products for pets" can be removed, it duplicates the category of the type of activity. The following is a gift that stimulates sales, as well as information about discounts and a link to the marketplace.
An example of a header design for a pet products storeA bad example is products for dogs.
It is better to separate the account name with the symbol "|". Next comes the description: the first three points are well done, but the hashtag is not suitable for the header - this is a high-frequency request, and only what is directly related to the account should be added to the description.
Reviews are placed in a separate account - the user will not make a large number of transitions, so it is advisable to review the section with reviews. There is a call below, but the inscription "Direct" can be removed and only a link to WhatsApp can be left.
An example of bad header design for a dog storeA good example is a travel agency.
A simple and memorable name, except for the ambiguity in the nickname - the word "hike" in Latin is more likely to be written by the user through "h". The description lists the tours that can be booked. Also added a thematic hashtag and a link to the site. The call to action is missing.
A good example of a header design for a travel agencyA bad example is a guide from Sochi.
The name is good, but the description turned out to be crumpled: it is not clear from it whether the guide works alone or still with the team. All links can be made into a multilink. It is also not particularly correct to use the URL of the resource if you can make a mention of the Instagram account.
The phone number can be specified in contacts and additionally added to the multilink.
A bad example of the design of the header in the account of a guide from SochiIn this article, we looked at the design of the profile header and found out what key points attract the user's attention:
