There are no special rules for writing hashtags, the main thing is that a word or phrase starts with # and immediately follows it without a space or underscore.

Example:

• the correct hashtag is #reference ;
• is incorrect - # reference .

Instagram* itself will show that you wrote the wrong hashtag, because the correct one will be highlighted in blue, like a link.

There is also an opinion that hashtags should be visible and attract the attention of users. For this, a variety of emoticons are used, which can be several or very many.

In fact, it doesn't matter at all how the hashtags will look in the post itself. This will not affect their performance.

Which hashtags to choose for the best result?

By analogy with search queries, hashtags can be high-frequency and low-frequency.

Example:

• #beautician is a high-frequency query, you will find a large number of profiles of both private beauticians and beauty salons. Number in search - 4.2 million

• #beautician_kharkov - a less high-frequency request, there will be all beauticians from one city, but beauticians from other cities can also be caught, this practice is common. The number in the search is 312 thousand.

• #saltovkabeautician - here you will find a beautician who is geographically located in the same area of ​​the city as you and is best suited by location. The number in the search is 1.7 thousand.

Are hashtags needed on Instagram*? Yes. The more accurately the hashtag is written in the search, the more likely it is to find exactly what you were looking for.

A few tips for working with hashtags:

1. It is better to use hashtags with countries and cities. See in advance that they are low-frequency.
2. Formulate the query as if you were looking for something on Google. Instead of #women_clothing_ukraine, it is better to write #women_bermuda_shorts.
3. See what tags your competitors and your customers are using. This can be done manually, spending 10-15 minutes on the strength.
4. Gather the hashtags into a list and try inserting pairs into your posts one by one. Then follow the performance in the statistics of each entry.

How to find hashtags by photo

"Gennady" is a telegram bot that selects hashtags on Instagram* and other social networks based on uploaded photos. It works simply - we throw a photo and a smart algorithm selects the most suitable hashtags for it.

How to find hashtags by photo:

Step 1. Go to "Bot Gennady" and press the /keywords command or the button "Hashtag by photo".

Step 2. Attach a photo or image (a button with a paperclip) and send it to the bot.

Step 3. In a second, we get a list of relevant hashtags. You can copy all or part of them - for this, click on the "Edit hashtags" button.

Use the "Gennady" bot to automate the work.

"Hashtag by photo" will help you choose hashtags for the post, and "Idea Generator" will tell you what type of content to post on the social network.

Pepper.Ninja is a social media scraping service. It has a tool "Subscribers hashtags" - it collects hashtags that are subscribed to by the audience of any open account, yours or competitors.

It's very simple:

• provide a link to your Instagram* account;
• specify the name of the unloading;
• get a table with popular hashtags.

This way you will find out what hashtags your target audience is following, and you can use them in your posts to increase your reach and reach a new audience. In addition, you will be able to learn more about the interests of your audience, as well as intercept competitors' subscribers.

Use Pepper.Ninja to ensure your posts reach the target audience.

How many hashtags can I write under one post?

The maximum number of hashtags allowed by Instagram itself is 30. This does not mean that you need to use them all at once. It is better to divide the selected hashtags into groups and track their performance.

Moreover, a post with 30 hashtags at once looks like a canvas. Often in the social network there are posts that contain one word or smiley, but at the same time have many hashtags.

We conclude that when the user does not know what to write, he replaces the post with hashtags.

Do hashtags work on Instagram* in 2021?

In one of the Telegram SMM channels we asked a question about hashtags, and here are the poll results:

Subscribers of this channel are SMM specialists, marketers or active network users. We were interested to know the attitude of the experts themselves to hashtags. After all, it is they who will be able to tell for sure whether hashtags are still working or not.

Survey results:

• Only 10% of users said they didn't see results.
• 21% refused them altogether.
• 53%, including our team, prefer the use of hashtags, as they see the results of these tags from their own experience.

Conclusion

Should I put hashtags on Instagram* in 2021? Definitely yes, since it is still one of the most effective free promotion methods.

Tips from us:

• divide hashtags into groups and track performance;
• do not use high-frequency hashtags, look for more precise target queries;
• do not overuse a large number of hashtags in one post so that the text does not look like a canvas;
• analyze competitors and customers - what hashtags they use in their posts;
• use hashtags that are specific to you, do not use general or non-related hashtags;
• do not use provocative or vulgar hashtags, they are prohibited by the network and can lead to a number of blocks;
• use special services for selecting hashtags if it is difficult for you to search for them in posts yourself.

If you still don't understand how hashtags work, contact SMM.school graduates.

Author: Daria Churikova, ITForce 9 SMM Specialist0003

How to analyze hashtags on Instagram using statistics and targeting

11/26

4 minutes

3983

Special tags are used for promotion in social networks. A hashtag, or hashtag in English, is a keyword or phrase to search for some information. This is a free and easiest promotion method. But for the promotion to be successful, you need to know how to properly analyze hashtags on Instagram.

Why tags are added to blogs

Hashtags open up many opportunities for bloggers. Thanks to them, the account will become:
1. Displayed in search results when potential customers start looking for your product or service. To do this, the hashtags indicate the full names of procedures, professions and certain cities. Tags are indispensable for promoting a local business on Instagram.

The most popular posts will be in the TOP by hashtags. Recently appeared entries are highlighted in a separate section. New to Insta is the Video Reels category. By posting a short video with a hashtag, you can quickly gain the attention of a potential blog audience.

2. Get into "Interesting" and get new subscribers. This category is on the main search page. There is no clear algorithm by which principle the social network selects accounts for this section. But one thing is known for sure - it's all about the right hashtags.

3. Increase the number of views. Insta allows you to put up to 30 tags, regardless of where they are indicated - in the text or in the comments. If you choose the right hashtags, you can significantly increase the audience of your blog.

4. Make navigation in your account. While tags were originally used for efficient search, their functionality has expanded over the years. Bloggers began to use hashtags to create regular headings. And this is convenient: the subscriber writes a certain phrase, and the search line gives all the information on this mark.

You won't always see hashtags on posts if you're looking for a specific profile through the pound sign. This is due to the fact that experienced network users hide marks from prying eyes. It's very easy to do this:

1. Write a comment on your post.
2. Answer it with a list of the keywords you want.
3. Delete the first comment.

The system will automatically link the words to the post, but hide them from others.

How to find out hashtag statistics on Instagram

Any analytics on a social network is possible after switching to a professional profile. Go to the Settings menu or click the "Edit" button on the main account page. After switching to the ribbon, the Statistics menu will appear.

It's not difficult to see the hashtag traffic statistics on Instagram. Select the desired publication where you posted key phrases and click "Statistics". In the "Impressions" section, if your page was visited by hashtags, there will be a corresponding mark.

Unfortunately, you can't do random hashtag analysis for Instagram this way. Even with advanced settings, it is impossible to know exactly which phrase worked. But you can conduct an online analysis of hashtags on Instagram for free using promotions.

To do this, simply click the "Promote" button.

Choose any goal, check automatic targeting and set a minimum advertising budget. In the "View ad" window, link a bank card.

After that, the social network will check your ad for 24 hours. And during this time, you should figure out how to view hashtag statistics on Instagram. Just click the "Statistics" button under the same post, and you will have access to data for analysis for specific tags. After reviewing them, click "Remove Promotion". This action will cancel the launch of the ad even before it starts, thus you will not spend money for viewing the data. The post will remain in the feed.

If you don't want to link your bank card to your social media account, do the testing manually. Choose different combinations of keywords for each post. Keep track of which of them the audience reacted to most actively. And then you will find out by experience what works best for promotion in your particular case.

How to find hashtags that work

If you don't know how to find the right tags for your topic, look at the pages of competitors. To do this, go to the SmmBox service and select the "Search by phrase" section. Enter your occupation or the general name of the topic in which you work.

SmmBox will show you the most popular entries in the last few hours. Learn what tags your colleagues prefer and try some of them for your blog content.

Conclusion

Tag analysis can be done using the capabilities of a professional account and without resorting to third-party paid services.

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