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How do you find bio on instagram


Where Is Bio in Instagram?

So you’ve come across the oft-quoted “Link in Bio” on someone’s Instagram post and are wondering how to get there. Or you’re starting out as an Instagram influencer and are wondering how to get to your bio so you too can redirect people to your own website. Promoting your business and creative work may seem like a lot of work, but in reality, it is much easier than most people think.

Instagram bio is the space where users describe themselves to the world, add hashtags and other accounts that they associate with, and add a link to their website. But where is this “bio” section and why would you want to promote yourself as such? We’ll explain.

Related: Instagram DM: Complete Step-by-Step Guide!

Where is bio in Instagram?

Instagram isn’t just a place for idle scrolling, viewing pictures and videos, and texting friends. Just like businesses and publishers, you too can turn your followers into potential customers, or just give your work that extra bit of reach.  

Whenever you see “link in bio” in someone’s post caption, you can be sure that they’re inviting you to check out their complete catalog. Unsure how to get to the bio section? Here’s how you can…

Find someone else’s bio (and a link in their bio)

To get to someone else’s bio, simply tap on their username just above their post.

Doing so will take you to their profile where, under their profile picture, you will see the “bio” section.

Here, you will see their account descriptions and the blue links. Clicking on this will redirect you to their website or a page outside of Instagram.

Find your own bio

To get to your own bio, tap on your profile icon (at the bottom right corner of the screen).

This will take you to your profile. The bio section is under your profile picture and name. 

Related: How To Make Instagram Stories Longer

Instagram bio link uses

When it comes to adding links to your bio, Instagram is quite restrictive. Users can only add one link to their bio at a time. Why? Essentially, to curtail spammers and trolls from flooding the feed with links and ruining the users’ experience. 

But even with a single embedded link, there are tons of things that you can accomplish with your bio. 

1. Promoting your product or brand: With a 150-character limitation, the bio section isn’t really the place to sing praises of your brand or cause. It is best to link to your page so that people can check out your products themselves.

2. Offer free product samples and sale discounts: Whether it be to attract people for the launch of a new product or to boost sales, discounts and free offerings are marketing schemes that are almost certain to persuade people to notice your products. Linking to these in your bio is a nice “call to action” that will attract customers and audiences.  

3. Invite people to see your artistic catalog: If you’re an artist with material published, then it is a great idea to link to where people can access it. It could be a blog, a podcast, a song, or your YouTube channel. As long as people are redirected directly to your content, the link has done its job.

4. Let your followers know you better: There’s only so much that one can write in a bio, and brevity isn’t everyone’s strong suit. Your link could redirect your followers to a page that describes you best in your own words, your interests, passions, pursuits, and accomplishments. This is best done if you want your followers to get to know you better and connect on a deeper level.

How to link in bio Instagram

Adding links to your Instagram bio is quite the cinch. Here’s how you can do so:

Go to your profile page (as shown before), and tap on Edit Profile.

Here, in the “Website” section, add a brief link to your website or page that you want users to be redirected to. 

Then tap on the tick mark at the top right corner to confirm.

Consider this your main link for people who are going to visit your profile. It is best not to change this too many times, not least to ensure that someone accessing your profile in the future can get to the link that you’ve related to in one of your earlier posts. If you want to include links that are only meant for a few days, add them to your stories. 

Adding multiple links using Link services

Although Instagram allows only a single link to be added to the bio, you can make use of link services to add multiple links into one. Some of these link services include the likes of Linktree, smartURL, ContactInBio, and Campsite. 

Such services are quite intuitive to use and work more or less similarly – sign up to the service, add links to your pages, and create a single link out of them. Now, embed this newly created link to your bio’s “website” section. Most of these can also be customized to reflect the theme of your Instagram page, which is a nice little feature to have.

For example, the user “martyfriedman” has used smartURL for his bio.

Clicking on it takes one to a list of all the links embedded with this link service. 

How to put pronouns in Instagram bio

In keeping with progressive principles, Instagram is rolling out a new feature that will allow users to specify the pronouns that they prefer to be identified with. Keep in mind that this feature is currently only available in a few countries, but Instagram has planned to introduce this feature to users in more countries in the future. 

Here’s how you can check if the feature is available to you and add the pronouns to your Instagram bio:

Tap on your profile at the bottom right corner.

Tap on Edit profile.

Here, if you see a section called “Pronouns”, tap on it. 

Credit: Instagram

On the next page, tap on the “Add your Pronouns” section, type in a pronoun, and select it from the list. 

Credit: Instagram

You can add up to 4 pronouns to your profile. Below it, you also have the option to allow only your followers to see your list of pronouns.  

Once you’re done, tap on the tick mark at the top right corner.

Credit: Instagram

We hope you’ve been able to find the bio section and add the link(s) to your businesses and content. These are sure to get you better reach for your work and allow your followers to understand you better. 

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What Does it mean When Someone Says “Link in Bio” on Instagram?

Maintaining a good social media presence is a crucial part of online marketing. Instagram has become much more than just a cozy place for viewing pictures and texting your friends. Business owners took the opportunity to turn casual Instagram users into customers.

They use many different methods to promote their brand and establish a name for themselves. Some of these methods led to new conventions and new ways of using Instagram. For example, the trend of posting “link in bio” is closely tied to self-promotion.

What Is “Link in Bio” on Instagram

When someone says “link in bio” in an Instagram post, it is a call to action for the customer. It invites you to visit their profile and check out their biography, which contains a URL that leads you to an external website.

Instagram has a specific policy on posting links that can lead users away from their website or app. Even though you can post links in your regular posts, users will not be able to click on the URL.

In other words, they will have to copy and paste the link or open another window in their browser and type out the entire thing. Since the advertising space on Instagram is free, it makes sense that they decided to limit it.

The link in your bio is the only clickable one.

Only One Link in Bio Per User

Many influential people and companies on Instagram refer you to the link in bio on their posts. They use it to promote their most recent product or service. But you can only use a single link on your bio page, so you better make it count.

Your Instagram bio consists of only up to 150 characters, so use your words wisely.

If you choose to register as a business account and have over 10,000 followers, you can also put links in each story. This is a handy feature, but it isn’t available until your verified account makes it big. If you’re just getting started with building a brand on Instagram, you should keep your focus on the bio for now.

How to Use your Instagram Bio Link

Since there is only room for one clickable URL on your bio, you should make the best out of it. Once you have the customers’ attention, you should try to build up loyalty so they will return.

Here are some ideas for your bio link:

  1. Add a link to your best product. If a product is already popular, it makes sense to put the website in your bio. Choose something that will get people hooked, and then your customers will be inspired to browse through other stuff you offer. Then, design your website in such a way that users enjoy exploring your other products or services.
  2. Make a promotion for a new product or a big sale. Use the social media hype to boost your sales. Remember to mention the discounts and maybe give out promo codes.
  3. Give people free samples of your product, or host a giveaway. Free stuff always attracts more customers, especially if there’s a time limit involved.
  4. Let your followers know who you are. You can set the link to your about page and bring them closer to you.
  5. Invite people to watch your video, read your blog, or listen to your podcast. You can use any of these formats to genuinely connect with your audience. Remember that nobody likes blatant and generic ads but people enjoy discovering quality content.

How to Use Hashtags in Your Bio

Luckily, Instagram offers an option to include hashtags in your bio, which can be hyperlinked. Also, you can make direct links to other profiles by tagging them. Here is how you can do it:

  1. Log into your Instagram profile.
  2. Access your profile page.
  3. Find the ‘Edit Profile’ option.
  4. Click on Bio and then simply type in @username of the desired profile or add hashtags, starting with #.
  5. Save the changes.

Your followers can now click on those tags, and they will be re-directed accordingly. Another pro tip is to make your own branded hashtags, leading people to your website.

Why is Link in Bio Not Working?

If you’ve had trouble accessing web content by clicking on a Bio Link, the main culprit is that it didn’t save properly.

  1. Tap on the person icon in the lower left-hand corner of the app.
  2. Tap ‘Edit Profile.’
  3. Pull up your web page in a web browser and copy the link (simply typing abc. com may not work).
  4. Copy the URL into the ‘Website’ box.
  5. Tap ‘Done.’

Once this is complete, your link should turn into a clickable version. If you type in the URL for your website, it may not work correctly. Copying and pasting the URL directly from your website is a sure-fire way to ensure the link is accurate.

Do Bio Links Drive Traffic?

If you’re looking for Instagram analytics, you’ll have to switch to a business account. Analytics will show you how many people engage with your posts, stories, and profile. While it doesn’t show you WHO is visiting, it can give you insight into whether your marketing tactics are working.

Your website host should also provide you with information about traffic to your website, but it may not show you where that traffic is coming from.

To switch to a Business accounts for analytics updates:

  1. Tap on the profile icon in the lower left-hand corner of the app.
  2. Tap ‘Edit Profile. ’
  3. Tap ‘Switch to Professional Account.’
  4. Tap ‘Business.’

Follow the verification and setup methods provided by Instagram. You will receive an email once your account has been upgraded.

Linking Restrictions

Instagram is very “Big Brother” when it comes to posting links. As stated previously, even those with Business accounts need 10,000 followers before they’re allowed to post links in their Instagram stories.

If you’re wondering why this is, you only need to know one word for an explanation – Spammers.

Thanks to the nefarious actions of spammers, scammers, and even trolls, the social media giant has cracked down on content that floods newsfeeds and ruins the user experience. It’s actually kind of nice for those who use the app to scroll and discover.

For others, like those trying to become an Influencer or using the platform to promote their homemade items or freelance work, it’s a different story entirely. Posting a link in a Bio is a workaround for every user.

Frequently Asked Questions

Whether you’re new to Instagram, or you’re still learning, keep reading for the answers to more of our most commonly asked questions.

Are Instagram bio links safe?

Unfortunately, Instagram doesn’t vet bio links, meaning you can’t always trust the links that you’re clicking on. It’s best to err on the side of caution when clicking on links and visiting web pages. Although Instagram makes great attempts to reduce spam and scams on the platform, you may fall into a trap by navigating to a web page that isn’t safe.

Can anyone add a bio link?

Yes. Anyone who creates an Instagram account can easily add a link in their bio by clicking on the ‘Edit Profile’ option and adding the URL to the Website box.

Link in Your Park

You are now officially ready to spice up your Instagram bio. Keep in mind that, even though your website homepage is a logical link choice, you can mix it up from time to time and place a link for something else. Your followers seek variety and innovation, so try to be imaginative and satisfy their needs.

It's in the header: Instagram bio design secrets

The first thing a new visitor to your account sees is the so-called instagram header , or the top of the user's page, located immediately below the profile name. More than you might think depends on its design. Often a quick glance at the header (or rather, at the information posted there) is enough to decide whether to leave or stay.

We've put together a complete guide to Instagram header design for you , from assignment to ideas of what to write in it. The subtleties of filling, the secrets of the original bio on Instagram, filling options and other necessary information are in this material.

What is it

The header on Instagram is also called bio, section about yourself, profile description. There is only one essence - this is a permanent part of the page in which certain information is stored. As a rule, this is key information about the owner of the profile or the activity that the page is dedicated to. Here is collected everything that is important for users to know in order to get an idea about the account.

Bio on Instagram is located immediately between the account nickname and folders with current stories, buttons “subscribe”, “information”.

What can I add to my Instagram profile header?

  • text;
  • emoji;
  • one link;
  • hashtags;
  • mentions via @.

The profile bio can hold 150 characters. You can edit as many times as you want, but it's best not to do it too often. The main information can remain unchanged, and the link (if needed) can change as needed. This often happens with bloggers, public people, shops.

Why you need it

Try to mentally go through the path of your potential subscriber - from interest to clicking the follow button. Here he sees your post or stories thanks to targeted advertising, mutual PR or issuance by hashtags. Interested and browsing, likes. He decides to go to an interesting profile and ... does not understand where he is.

After all, only one nickname and photos in the feed are not able to help you quickly get an idea about the page. Is this a blog or a personal profile? Are they selling or just sharing interesting content? What is the person on this page doing? And most importantly - why would I stay here? The profile header helps answer all these questions. This is a powerful tool for attracting new subscribers, more precisely, what helps not to lose those who have already shown interest.

How about without a hat?

The design of the page is a matter of the owner's taste, and it is not necessary to fill out the header. For those who simply maintain a page with personal photos and do not expect anyone other than friends and acquaintances to be subscribers, the absence of a profile header will not be critical. Most likely, your followers already know “who is on the air”.

Those who plan to attract and expand their audience cannot do without a bio on Instagram.

How to make a hat on Instagram

Editing bio on Instagram is extremely simple. The button for settings is located to the right of the nickname.

7 fields are available to the user - nickname, name, link address, contacts - email and phone, address, "about me" section.

Important to know:

  1. Do not confuse the username (nickname) and the name that will be indicated in the bio.

Nickname - what follows after @, what will be indicated in the posts where you are marked and at the very top of the page.

You can write anything in the name (bold header line), it is not necessary to indicate the full name. This could be a store name or keywords that describe your activity/blog content. This is especially true if the real name or brand/shop name is already reflected in the nickname.

Name string is 30 characters long, you can use caps to separate characters. An important nuance: if the page is maintained for a business that is local, it is advisable to indicate the city or region. This will help users find you through Instagram search and understand more quickly if they are “at the address”.

  1. The profile header itself will display information from only four items - nickname, name, website and about yourself.

Contacts will remain available only to those who are interested and press the corresponding button.

Please note! This function is available only to those who have an account in the "business" status (it's free, you can change it in the profile settings).

Do not forget to check how the profile header looks from different devices - on iOS and Android smartphones and on PCs, laptops.

See if the text is bunched up, if it looks like a continuous unreadable canvas. How are emoji displayed? How clear, concise and accessible is the account header? The overall impression of your page will depend on this.

Details of design

Language

Think in which language you want to fill in the profile header. It is optimal if it is the same language in which you write posts and communicate with the audience. Sometimes the desire to decorate and diversify the bio using foreign phrases eventually repels some visitors who do not understand what it is about.

This moment is especially important when filling in the “bold line”, that is, the name. It contains the keys by which you can be found. Think about how potential subscribers will look for you, or rather, in what language will they write their request?

Fonts

Want to make your profile header stand out among thousands of others? Try to do it with interesting fonts. Use special tools such as Textygram, Lingojam, Textgenerator, Megacooltext. These are sites where you can enter the desired text, then copy it and paste it into the bio in a new form with the desired font.

You can use applications to design your profile header on Instagram - Font, Typography Master, etc.

The strikethrough text can be done using a special Telegram bot under the same name.

Paragraphs

A continuous sheet of text (even 150 characters long) is always a bad idea. Make sure that each new phrase starts on a new line. You can share using a special bot in Telegram, for example, @textinstabot will do.

Another way to visually separate lines is to use emoji. Choose thematic ones that reflect the essence of what is written, or do everything in the same style, putting the same symbols - checkmarks, plus signs, etc. - at the beginning of each paragraph. However, do not forget that emoji can be displayed differently on different devices, and sometimes not read at all.

What to write in the header

Beautiful quotes, life credo, well-aimed phrases - all this is great and quite capable of displaying the personality of the page owner, but it's better to save this for posts or stories. The profile header does not have to (and even should not) be dry and resemble a questionnaire for a government agency, nevertheless, it is very important to keep the balance of useful and interesting.

Instagram header - that part of the page that should answer the question “who are you”, “what do you do” and “what is useful to the subscriber” in a matter of seconds. This is the section where it would be most effective to place your USP (unique selling proposition), describe the benefits of cooperation and demonstrate individuality.

You can present basic information about yourself informally, using images or metaphors, irony, jokes, and so on.

First of all, the text in the Instagram profile header is determined by the page type. Suitable for personal blogs:

Tell me about yourself

In one or two lines, you need to reflect the most important thing in the context of the content of the page. A fitness blogger will write his height and weight, and a nutritionist-nutritionist will write the number of kilograms dropped; the make-up artist will tell about his love for the art of make-up, and the lifestyle blogger will indicate his age, marital status and occupation, the businessman - about his business and achievements.

Interests

Let like-minded people know what will be interesting with you - tell us what you share on the page, what you like, what you are interested in yourself.

In one sentence

It's a good idea to sum up your blog content in one succinct sentence. Here are some inspirations:

  • Your personal recruiting insider;
  • I make your closets cleaner;
  • I know how to turn dreams into goals and goals into reality;
  • I kindle the light in houses and hearts;
  • I create comfort, knit happiness;
  • I will teach you how to live on dividends from securities.

You can add a description of the method of communication (leave the manager's account or offer to write in direct) , if the possibility of cooperation is expected.

For business, the profile header is just as important. This is a ready-made advertising platform with which you can stand out from your competitors. Just a few important rules to keep in mind:

  1. Specify the location. Your subscribers should immediately understand where exactly the service is being provided.
  2. Tell us what matters most to - whether it's free shipping, special offers or special discounts.
  3. Tell us what makes you different from others. Do you use special materials, have a unique experience, or maybe your price is an order of magnitude lower than others? Don't miss the opportunity to announce it.
  4. Use a call to action. You can offer to follow the link to the online store, find out the details or subscribe.

Don't forget - the Instagram profile header sets the tone for the entire account. Declare yourself from the first lines, and “your” subscribers will definitely not leave you.

What is BIO on Instagram: link in bio

Few people know what BIO is on Instagram. It's actually the user's bio, located at the top of the page. It contains certain information about the owner, limited to a small number of characters. The bio tells you what to look for when viewing your profile. When compiling a header, you should remember the main criteria for filling it out.

Content

  1. Why is it so important to fill out the data
  2. Talk about yourself in the description
  3. Place the contacts and buttons for communication
  4. Add tags and links
  5. Tags
  6. Video Explorers to the Instagram
  7. :

Why it is so important to fill in the data correctly

Few people understand why a biography on the Internet is required to be filled out without fail. They consider the line useless. In fact, messenger users should pay more attention to the composition of the page header. A well-designed bio on Instagram is considered a good way to attract attention to the page, and bypass competitive businesses.

Biography should not be published only to those users who are not going to attract more subscribers in the future. However, there are not many such people. Most of the registered accounts are intended to recruit an audience in the near future. Everyone wants to gain popularity and become famous in a certain circle of people.

Once a personal profile is added to the "Recommended" of other users, they will want to see what you are. The person doesn't know you personally, so curiosity naturally kicks in. After that, he will go to the page, study all the contents along with the Instagram profile bio. If you like the profile, the user will become your new subscriber. Otherwise, it will no longer appear on the page again.

Thus, you must prove to subscribers and potential audience that the profile you are viewing is worth following and tracking its continued existence. At the same time, this is done as quickly as possible, since subscribers will not linger on the page for more than a few seconds. Stand out from the crowd of pages by describing yourself in an original way in the profile header.

BIO catches the eye in the first place, some will not even look further. Use all kinds of ways to attract subscribers. You have to constantly work on the content, but the profile is filled out once. Do this small task well, forgetting about the existence of the hat for a long time. Also, the biography is a small element of the page where you do not need to write a lot of text and spend a lot of time on it. A few small catchy phrases and your page will stand out from the rest.

Tell us about yourself in the description

You have learned what a BIO is on Instagram, but then you need to fill in all the data in it. If you have a business account with a clear concept, then it will not be difficult to describe the profile. Tell customers about the purpose of the company, about services and prices. The description of the page must match the subject of the profile. Otherwise, subscribers will bypass the account.

The old recruiting methods no longer work. No one subscribes to a page with different content than expected. Teach information to customers in a concise, no-nonsense way. Tell in detail, hinting at further actions. Don't make lengthy descriptions. Everything should be short and clear.

Place contacts and contact buttons

The profile description does not contain email addresses, phone numbers or other data. Switch to a business account, then enter all the information in the separate fields in the settings. This way you will allow users to send you messages, but do not overload the header.

But what does a link in a bio mean? This is a transition to another page or website of the owner of the company. Come up with an original transition button, call subscribers to action. Users should be willing to move to another resource, but few agree to leave Instagram.

Don't be banal, don't advertise directly, because people are gradually moving away from this. Offer discounts on products or notify subscribers about interesting offers and promotions. If your business doesn't offer discounts, ditch the call to action. Come up with a call at a different time without luring people in with false benefits. The audience doesn't like being lied to. Otherwise, you will fall in her eyes.

Adding tags and links

Tags and links to other Instagram accounts added via the @ icon did not work in profile descriptions before. After the next version of network updates, it became possible to follow links. Many do not know why a link in a bio is needed, that this is a useful resource for advertising. But when should you leave links in your profile and add tags? After the update, the messenger sends users a notification about new available features in the header.

Tags

Instagram bio tags are designed for several purposes. They are useful for business accounts and perform the following functions:

  • They allow you to describe the activities of the enterprise in one word.
  • Tell about the corporate tag by which it is possible to find this page. Customers will be able to write it in personal publications, as well as in posts with product reviews.
  • Allow to be displayed in the search bar during the introduction of tags. Also, subscribers will be able to find the store by hashtags.

Enter the hashtag in the "About me" line in your profile settings. Also enter all the required personal information, edit the profile and save the changes. The tag is now at the top of the account and can be clicked and used in search queries.

Also read: Categories on Instagram - list: what does it mean for fun, interesting and funny categories, how to put, review

Adding active links to other people's Instagram accounts

The link in the BIO is also an innovation from the developers, released quite recently. Previously, you could post links to other people's pages in the settings in the "Site" section. A valid link was entered there, but when they clicked, people were redirected to the browser version of Instagram. This is not very convenient for people, no one wanted to click on such addresses and the meaning of the links disappeared.

Addresses of other people's pages in BIO are added only in cases where the user wants to redirect people to another page. Well-known bloggers do this by posting the addresses of their own blogs on the BIO of an entertainment account. You can use the function in the profile settings on the main page. Click on the “Edit Profile” button, go to the “About Me” section and enter your account nickname using the @ symbol in the box.

Link in Instagram BIO - what is it and what is it for. They are useful for advertising another page, or they are used to indicate additional contacts. After all the necessary changes have been made in the settings, a link will be displayed on the main tab. The transition on it after the update is carried out immediately in the application. Users you redirect people to receive an automatic notification and can optionally remove the link themselves.

Title and description text will not disappear after adding an address. It's just that the name can no longer be clicked to go. After using this function, the transition is carried out only after clicking on the link.

Thus, you understand what BIO is on Instagram, why and under what conditions it is written. And also how to edit a page to attract an additional audience from recommendations and how to post links to other pages in the messenger.

Subscribe to our Telegram channel, there is a lot of useful and lively discussion - https://t.me/proinstagramer

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