How do i get live feed on facebook


Facebook Live | Meta for Media

How to go live on Facebook using a phone

Broadcast to your Page, group, profile, or event from anywhere in the world using the Facebook app or the Creator Studio app (both available on iOS and Android).

  1. Navigate to the Page, group, profile or event where you want to publish your live stream.

  2. Tap the Live button at the bottom of the post composer.

  3. Add a description to your video. You can also tag friends, check in to a location, and add a feeling or activity.

  4. Tap Start Live Video.

  5. Tap Finish when you want to end your broadcast.

Find more information on Live Streaming Best Practices here.

  1. Open the Creator Studio app

  2. Click the pen and paper icon in the top right corner of the Home or Posts tab

  3. Select the "Live" post option

  4. Add a description to your video. You can also tag friends, check in to a location, and add a feeling or activity.

  5. Tap Start Live Video.

  6. Tap Finish when you want to end your broadcast.

How to go live on Facebook from a computer

When going live from a laptop or desktop computer, you’ll automatically be directed to Live Producer, which is also how you can go live on Facebook using higher-end production equipment and streaming software.

  1. At the top of your News Feed, click What’s on your mind, [Your Name]?

  2. Click the three dots icon then click Live Video and you will automatically be redirected to Live Producer.

  3. Write a description for your live video.

  4. Click Go Live in the bottom left.

Live Interactive Tools

With live interactive tools, you can drive meaningful communication with your audience and have more control over how you engage with your fans. This includes live polls, featured links, live in Stories, live comment moderation, front row, badges and more.

With live polls, effortlessly build polls before a broadcast begins and share them to fans during the broadcast. Receive real time feedback from your audience on important topics and understand what they would like to see next.

With featured links, share multiple third party links to sites you care about during your live broadcast.

With Live in Stories, you can share your live broadcasts directly to Facebook Stories as another way to maximize the reach of your content with your audience.

With live comment moderation, you can manage the conversation around your content. You can also designate a specific viewer to moderate comments on your behalf. Learn more here.

Front row highlights your top fans in a special section of your live broadcast. Front row gives you a chance to see who your most loyal fans are so you can give them a shout out during your live.

Badges help you understand how much your fans are engaging with your content and help your fans feel valued. Fans can earn different badges a number of ways, including sending Stars and tuning into live broadcasts.

Utilize a streaming software

With Live Producer, you have the option to go live using a camera and streaming software, also referred to as encoding software or an encoder. The encoder that's best for you may depend on the type of content you plan to stream. There are several programs to choose from, including free open-source software. Learn more about encoding software options and going live with streaming software.

Use Live Producer

Once you have your encoding software and camera installed, you’re ready to go live using Live Producer.

Learn more about going live

Learn more about how to use Live Producer here. If you’re planning a larger virtual event or show, we also recommend checking out this advanced Facebook Live guide.

How to bring guests into your broadcast

Live With is a co-broadcasting feature that lets you invite multiple guests into your mobile live broadcast. Live With provides a streamlined experience for going live that makes it easy to invite guests and create different types of live broadcasts.

As the host, you can select multiple guests to go live with during a mobile broadcast from your Page or profile (Live With is not available on desktop or in Live Producer at this time).

This Messenger Rooms feature allows you to turn your room into a co-hosted Facebook Live. You can easily go live with up to 50 people to a Facebook Profile, Page, or Group you manage.

Whether you’re hosting a book club, interviewing a panel of experts, teaching a fitness class, or broadcasting with your friends for fun, going live from a room makes it easy to have more interactive broadcasts with audiences of any size.

If you’re using Live Producer, you can bring guests into your broadcast by using platforms like Be.Live, Stage Ten and easylive.io.

Find the partner that is right for you. Video conferencing software providers such as Zoom and BlueJeans also allow you to broadcast live to Facebook with multiple participants.

Learn more about broadcasting Live to Facebook using Zoom and BlueJeans, or ask your video conferencing provider if they support this functionality.

Here are some things to keep in mind before, during and after your stream on Facebook Live.

Online Events

To support creators, small businesses, and other media partners, Facebook offers the option to host an Online or Paid Online* Event with Messenger Rooms, Facebook Live, or other video chatting platforms.

Depending on where you decide to host your event, Online and Paid Online Events* allow you to limit content distribution to those who have registered to attend for free or purchased admission, respectively. You can learn more about Online Events here, as well as explore these lessons for more information on planning and producing an Online Event on Facebook.

To make it easier to discover and join these online events, we have also redesigned the Events bookmark. From here, your audience can quickly find events happening now, as well as discover those based on their interests, allowing them to stay connected with you and other events they care about.

*Paid Online Events are available to a select group of partners at this time. You can learn more here.

Grow and monetize with Facebook Live

To better support our partners, we’re improving the tools that help creators earn money and manage their presence on Facebook. We’re expanding access to fan support products, such as Fan Subscriptions and Stars, as well as offering new ways to monetize video content, including ads in short-form video, ads for live video and new ad experiences. You can learn more here.

Learn to use Facebook Live

Going Live & Paid Online Events on Facebook

Learn how to make connections and create shared experiences on Facebook live video.

Live Monetization

Join us to discover how to take your livestreams to the next level and the monetisation options we have available for your live content.

How to Find Live Videos on Facebook on Desktop or Mobile

  • You can find live videos on Facebook by tapping the "Live" shortcut or by filtering your results in the "Watch" section.
  • You can also use the search function to find any live videos you may have in mind.
  • Additionally, live videos may also appear in people's stories at the top of your newsfeed.
  • You may want to search for live videos to find programs that aren't popping up on your newsfeed — whether you're expecting their broadcast or just browsing for something new.
  • Visit Business Insider's Tech Reference library for more stories.
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Access your favorite topics in a personalized feed while you're on the go.

Live videos on Facebook are great for watching videos ranging from broadcasted events to a friend's beach view.

Depending on who you follow, live videos may appear at the top of your newsfeed. However, you may also want to discover programs that may be going on without your knowledge — or search for a particular one you may have in mind.

To locate live videos, you can use the "Live Videos" shortcut. Additionally, you can head to the "Watch" section of Facebook, which contains all videos — both recorded and live streaming. You can then search for a video or filter your results to show only live shows.

Here's how to access and search for live videos.

Check out the products mentioned in this article:

Phone 11 (From $699.99 at Apple)
Samsung Galaxy S10 (From $859.99 at Walmart)
Apple Macbook Pro (From $1,299.00 at Apple)
Lenovo IdeaPad 130 (From $469.99 at Walmart)

How to find live videos on Facebook on a mobile device

1. Open the Facebook app on your phone or tablet.

2. Tap the rightmost tab — the three bars at the bottom of your screen — to open a menu.

3. Tap the first option "Live videos."

Find "Live Videos." Marissa Perino/Business Insider

4. This will automatically open the live videos section of Facebook. Videos will load in a few seconds and you can scroll to browse. Tap any video to open it or simply watch it from the newsfeed.

5. You can also select "Watch" from the original menu instead of tapping "Live Videos." This will bring you to the general video section of Facebook, which includes all videos — both live and previously recorded ones.

6. Tap the "Live" category at the top to filter or enter a video you have in mind in the search bar at the top. You can also scroll down through the newsfeed to find a video currently streaming.

Tap "Live." Marissa Perino/Business Insider

How to find live videos on the Facebook website

1. Open Facebook on your desktop browser of choice.

2. Click the "Watch" section on the left hand side.

Find the "Watch" tab. Marissa Perino/Business Insider

3. This will open the general video section of Facebook. Click the "Live" tab on the left hand side to browse videos currently streaming. You can also use the search bar to search for one you may have in mind.

Open the "Live" section. Marissa Perino/Business Insider

4. Scroll down to find categories: Popular Live Videos, Live News, Live Musicians and Shows, and Live Gaming. Click on any video to open it and begin watching.

 

  • How to delete apps connected to your Facebook account

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  • How to add your location to a Facebook post using the check-in feature

Marissa Perino

Marissa Perino is a former editorial intern covering executive lifestyle. She previously worked at Cold Lips in London and Creative Nonfiction in Pittsburgh. She studied journalism and communications at the University of Pittsburgh, along with creative writing. Find her on Twitter: @mlperino.

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How to Make a Live Video Broadcast on Facebook

Why should you start using Facebook live?

There are many reasons, but the main one is that video sells better than text!

Especially when it's a live video.

With live broadcasts, you can reach your audience on Facebook and build trust with them, which will directly affect your sales and awareness of you / your brand!

However, live broadcasts have many nuances that you need to know in order to use it to its full potential.

You won't have to spend days trying to figure it all out to find out. I already did it for you.

In this guide, I'll show you how to make a live broadcast to Facebook from a computer and phone, what is required for this and how to set it up.

You will also learn how to start broadcasts, simultaneously showing the viewers a desktop (presentations) and a camera image, plus I will give recommendations on equipment that will improve the quality of the broadcasts.

Let's go! Article Contents

Live broadcast from a personal profile

Video broadcast from a business page (groups or events)

How to broadcast to Facebook from a computer

How to broadcast to Facebook from a computer with screen sharing

How to set up OBS Studio to broadcast to Facebook

How to schedule a Facebook Live broadcast from a computer?

How to go on the air of a scheduled broadcast?

How to moderate and respond to comments during the broadcast?

What happens after the broadcast ends?

Where can I find a facebook live record?

How to save a video recording of the broadcast to a computer?

How do I edit a published broadcast?

Who can start live streaming from a business page?

What equipment should I use to broadcast live on Facebook?

Facebook Live from a computer (laptop)

Facebook Live from a mobile phone (android or ios)

Additional equipment

Conclusion

5 reasons why your business needs live streaming

First, let's see how you can use ethers for your business or personal brand.

1. Building expertise, recognition and trust

If people don't know you, they won't have any reason to trust you, and it's hardest for them to sell their services.

However, when you educate people, share with them knowledge and skills that help them understand something better, get a small result or solve their problem, then they begin to trust you and see you as an expert.

You have already helped them.

If during live broadcasts you give people a benefit, share new trends/chips, then you will become an authority in your field for them.

2. Increasing your subscriber base

There are many strategies for how live streaming can help increase your subscriber base.

For example, you could broadcast live on a specific topic and tell your viewers that you have additional content on that topic that they can get by subscribing to your mailing list.

3. Live Sales During Live

If you sell physical products like backpacks, you can review the new model live. Tell and show the pros and cons of the product and invite people to buy this product.

If you sell information products or services, you can also show people the result of your work: show what was "before", what was "after", and invite them to buy your product.​

4. Increase engagement and reach posts on a business page

Do you know that the more often a user interacts with your publications, the more often he sees them?

Facebook live is the best measure of engagement and hence reach. If a person watches the broadcast, likes it, puts comments and shares it with friends, then over the next days in his feed he will see posts from your business page more often.

This way you can activate your subscribers and attract new ones.

5. Selling through targeted ads

If you use targeted ads on Facebook, you will be able to target them to people who have watched your live broadcast.

Imagine that you are reviewing a product on live television and suggesting that people buy it. Of course, there will be people who are interested in it, but who are not yet ready to buy it right away.

You can advertise to these people and, for example, offer them a small discount on the purchase of this product.

Sounds cool?

I hope I was able to show you some of the benefits of using Facebook Live for business.

Now let's see how to run it correctly!

How to make a live broadcast on Facebook

When FB introduced live broadcasts, they were only available from mobile phones with a personal account. Now you can go on air both from your smartphone and from your computer.

​Moreover, you can start broadcasting:

  • from your personal account
  • from a business page
  • from a group or event

each option separately.

Below I will show how to start broadcasting:

  • From a phone from a personal account
  • From a phone from a business page
  • From a computer from a business page/personal profile
  • From a computer with screen sharing

Go!

How to start video streaming on Facebook from your phone (android or iphone)

Since the Facebook applications for smartphones on ios and android are similar, I will show the setup using an android phone as an example.

Live broadcasts from a personal profile

Step #1. If you are broadcasting from a personal page, then open the application on your phone, click on the "write a message" icon or on "what do you think about" and select "Live".

Step #2. Enter a description for the broadcast.

Write the topic of the broadcast, as well as what people will learn from your broadcast.

Don't forget to add a call to action at the end of the message.

For example: Want to build a loyal following with Facebook Live? Now I will tell you 5 tips on how to do this. Join us!​

Step #3. Click on the "public" button, select who can watch your broadcast, and click on the "done" button.

The following options are available:

  • Available to all
  • Friends
  • Friends except...
  • Just me
  • Specific friends

Step #4. Click on the "publish and story" button, enable or disable the creation of a publication after the broadcast is completed.

If you disable the option, then after the end of the broadcast, it will be unavailable.

Step #5. In the same menu, enable or disable sending notifications about the start of a live broadcast to friends.

Step #6. Click on the person icon and select the friends you want to tag in the video.

If you do this, your friends will receive a notification that they have been tagged in the broadcast.

Step #7. Select the location where you will broadcast from.

This information will be displayed next to your name during the broadcast.

Step #8 (optional). Click on the magic wand icon and select the mask. You can also select a filter for the video there.

While a hat and beard might suit you (like me), I don't recommend using masks and emotes for business broadcasts.

These options are more suitable for chatting with friends.

Step #9. Click on the "Live" button and it will start within 3 seconds.

Step #10 (bonus). After starting the broadcast, click on the little man icon to invite friends directly to your broadcast!

Now let's see how it's different to start broadcasting from a business page.

Video broadcast from business page (groups or events)

Step #1. Click on the "menu" button, select the business page you need (group or event) and click on the "On air" button.

Important: if you have linked a business page to a business manager, you need to download the "Facebook Page Manager" phone application to broadcast online.

Step #2. Enter a description for the broadcast.

As you can see, the interface is slightly different and some options are missing.

Step #3. If you have a local business, then you can add the address of your business page.

To do this, click on the geolocation icon in the lower left corner.

Step #4. Specify the audience to which the broadcast will be available.

To do this, click on the "restriction by geodata" button. Here you will have access to the following targeting parameters:

  • Age
  • Gender
  • Location: you can exclude or, conversely, include the broadcast in a specific city/country

Step #5. Press the blue button "On air" on the right, and the broadcast will start in 3 seconds.

Unlike broadcasting from a personal profile, broadcasting from a business page will be available to all subscribers (and in general to all people on Facebook). Some followers of your page will receive a notification when it starts.

Now you have learned how to start a live broadcast from your phone.

What about a computer?​

0067

Previously, this required the installation of a special program. Now you can start broadcasting your personal and business pages online from your computer without additional programs.

See how easy it is to do.

Step #1. Go to your business page / personal account or group and select "live".

Immediately after this, a window with settings and a preview of the video will appear.

At the very top you will have 2 options available:

  • Camera
  • External device

The second option is needed when you want to start broadcasting with desktop sharing. I will talk about this below. Camera will be selected by default. Leave it.

Next, I will talk about the settings of the right menu.

Step #2. Choose where you will broadcast from.

Even though in step #1 you chose where you will broadcast from, here you can change it.

  • Share on personal page
  • Share in a group
  • Share in an event
  • Share on a page you manage

If you have several business pages, then here you can choose which page you want to broadcast from.

Step #3. Add a description for the broadcast.

Write what you will talk about and how people will benefit from watching. If your description addresses the concerns/desires of your audience, then people will be more willing to watch your broadcast.

Step #4. Select the location where you broadcast from

If you have a local business and you have entered the address on your Facebook page, you will be able to select it here.

Step #5. Specify to whom the broadcast will be available.

If you are doing this from a personal account, then here you can choose:

  • Available to everyone
  • Friends
  • Friends, except
  • Only me
  • Certain friends

then by default it will be available to everyone.

Before your first broadcast, I advise you to start a test broadcast just for yourself to see the quality of the picture and the availability of sound.

Step #6. Select equipment for broadcasting: microphone and webcam

Facebook will do this automatically, but if your laptop is connected, for example, to an external camera and microphone, you can select them here.

Usually webcams in modern laptops are quite weak. Their quality is enough for Skype calls, but they are not very suitable for broadcasts.

I will tell you more about the equipment later in the article.

Step #7. Click the "Live" button in the lower right corner to start broadcasting.

In this case, the broadcast will start and people will see the image from your webcam.

If you want to show not only yourself, but also show a desktop or a presentation, then here you need to use an additional program.

This is very easy to do, even for non-programmers.

Let's see.

How to broadcast to Facebook from a computer with screen sharing

There are many programs that allow you to share your desktop or broadcast from two cameras at once.

The most popular of them are presented in the table.

Program

Price

Operating system

9000 OBS Studio

Firstly, it is free, and secondly, it has all the necessary functionality.

With it you can:

  • Launch video broadcasts from two or more cameras
  • Start screen sharing
  • Show PowerPoint presentation
  • Start screen sharing and camera video at the same time
  • Embed videos during live broadcast

Sounds cool?

Let's set up the program first.

How to set up OBS Studio to broadcast to Facebook

Follow this link, select your operating system (for Windows, Mac or Linux), download the program and install it.

The program settings can be divided into 3 points:

  1. Setting up and optimizing the program for Facebook Live
  2. Setting up the program workspace
  3. Starting the broadcast using OBS Studio

To understand all these settings and start broadcasting in good quality, I spent several hours.

You can do it literally in 5-7 minutes.

Let's start with the first point.

1. Setting up and optimizing the program for Facebook Live

Live broadcast must meet certain technical requirements dictated by Facebook:

  • Maximum resolution: 720 p (1280*720), 30 fps
  • Broadcast header length: 255 characters maximum
  • Video encoding: h. 264
  • Audio encoding: AAC
  • Maximum video length: 240 minutes
  • Recommended maximum bit rate: 4000 kbps
  • Audio bit rate: 128 Kbps
  • Audio sampling rate: 44.1 Khz
  • Bit rate encoding: CBR

Important: If you have looked at these requirements and do not understand anything, do not be afraid. Below I will show step by step where to click in the program to set all these parameters

Step #1. Launch the program and go to the "Settings" menu item.

Then go to the "Video" section and set the following settings.

  • Maximum output resolution according to Facebook requirements - 1280*720 . Here I also recommend setting the resolution to 1280*720, even if your monitor supports a higher resolution.

Of course, you can reduce these parameters (resolution and frame rate), but I do not recommend doing this, as this will affect the quality of your broadcast.

Step #2. Go to the "Audio" section and set the sample rate.

By default it is set to 48 kHz. Change it to 44.1 kHz.

Step #3. Now go to the "Output" section to configure the video broadcast settings.

Set the parameters to match:

  • ​Video Bitrate: Any value from 2500 to 4000. The higher the value, the higher the quality of your Facebook stream.
  • Encoder: software x264
  • Audio bitrate: 128

Important: the standard video delay for online broadcast is about 10 seconds. This is fine.

But if the delay exceeds this time, then:

  1. Check the box "enable additional encoder options"
  2. In the "encoder presets" item, set - veryfast or superfast

Step #4 (optional). By default, all your broadcasts will be saved to Facebook. How to download them, I will tell below.

But if you want them to also be saved through OBS Studio on your computer, then in the same section below, set the following parameters.

  • Recording path: select the folder where the broadcasts will be saved.
  • Select the broadcast recording quality
  • Select the recording format. I recommend mp4 or mkv

I'll warn you right away that recording an online broadcast increases the load on your computer. If it is not powerful for you, then I do not advise you to record broadcasts. Through Facebook, you can still always access it.

Click the "Save" button.

Congratulations! You have configured all the technical parameters for the broadcast.

Before moving on to integrating the program with Facebook, you need to set up exactly what you will show to your viewers.

2. Setting up the program workspace

There are 2 windows in the lower left corner of OBS Studio:

  • Scenes
  • Sources

With them you set the structure of your video broadcast: add webcams, desktop demonstration, presentations , microphones and any other devices.

Now you see a black square (working area), the resolution of which you specified in the "Video" settings in the previous section of the article - 1280*720 (base resolution). table.

Step #1. Click the "+" in the "Source" box and select "Video Capture Device" to add a webcam.

In the window that appears, enter the name of the device "web camera" and click "OK".

If you have 2 webcams, then select the one you will use for broadcasting.

Under "Resolution/frame rate" below, select "custom settings" and set the resolution to "1280*720".

​This is the maximum resolution that Facebook supports for video broadcasts (we talked about this above), so even if your camera supports a higher resolution (for example, full hd like mine), still set it to 1280*720.

If you did everything correctly, then "webcam" will appear in the "source" field, and the image from the webcam will appear in the workspace, which will completely occupy the area.

If suddenly your image does not cover the entire area, then you specified the wrong "base resolution" in the program settings (in the previous section "internal program settings" I wrote which one to choose. )​

Step #2. Click again on the "+" in the "Scene" window and select "Screen Capture" to add a desktop image.

Next, write a name and click OK.

If everything is done correctly, you will see an image of your desktop in the program.

If you uncheck the "Cursor Capture" checkbox, then viewers will not see the movement of the mouse cursor.

The screen resolution is set here automatically and depends on your screen resolution in the operating system settings. I have it 1920*1080.

Click OK.

Since the resolution of my monitor is larger than the size of the visible area (the base resolution in the settings is 1280*720), my screen goes beyond it.

To fit the screen image to the work area, simply reduce the size of the desktop image using the mouse.

If you do not do this, broadcast viewers will only see part of the screen being shared.

Step #3. Set the priority of sources.

You have added 2 sources:

  1. Webcam
  2. Screen

Now the screen image completely covers the camera image.

Consider 2 options for how you can broadcast.

Option #1. Sharing Screen and Webcam Alternately

If you want to show your face first, then share your desktop, or vice versa, during a live broadcast on Facebook, then you need to click on the "Eyes" icon next to the source you want to turn off.

To turn on the "Screen", click again on the eye icon.

This way you can switch between sources while broadcasting.

Option #2. Picture-in-Picture: Share Screen and Webcam Simultaneously

During live broadcast, you can show your home screen (presentation) and webcam image, for example, in the lower right corner.

To do this, move the "web camera" source above the "Screen" source, zoom out the web camera image in the workspace with the mouse and move it to the lower right corner.

If you want to crop the camera image (as in the video above), hold down the ALT key and reduce the borders of the image.

Step #4 (optional). If suddenly you find that there is no sound during the broadcast, then click on the "+" in the "sources" window and select "capture the input audio stream".

Next, write its name "microphone", click "ok".

Select your microphone in the window that appears.

In my case, I can choose the built-in microphone in the laptop (Realtek High Definition Audio) and the microphone from the webcam (HD Pro Webcam C9twenty).

If you did everything correctly, then "Microphone" will appear in the sources.

How do I add an image demo?

If you want to add an image to your broadcast, then click on the "+" in the "source" box and select "image".

Next, specify the path to the image and click OK.

Then drag the "image" source below the webcam and you will get this result.

First, open your presentation in PowerPoint, turn on "reader mode" and adjust the window so that the presentation takes up the entire space.

In OBS Studio, click on the "+" in the "sources" window and select "capture window".

Next, write the name "Presentation", select the window to demonstrate [Powerpnt.exe] and click "ok".

Now, when scrolling through your presentation in Power Point, your viewers will see it during the broadcast.

With the "window capture" source, you can show basically any window: browser, any program, game, etc.

Congratulations!

You have come a long way and set up the program. Now let's finally start the live broadcast.

3. Starting Facebook Live using OBS Studio

You can start broadcasting from a computer with desktop sharing via OBS in 2 ways.

They differ only in where you will click in the Facebook interface at the very beginning of the broadcast. Then the settings will be the same.

Method #1: Launch via business page

I showed it at the beginning of the article in the "how to start a live broadcast from a computer" section. To start broadcasting, you need to go to your business page and click on "start live streaming".

In the window that appears, you need to select "External Device".

Method #2: launch from video gallery

Step #1. On the business page, go to the "Publishing Tools" section, select the "Video Gallery" item and click on the "On Air" button.

Since method 1 and method 2 are the same below, I will consider the setting using the latter as an example.

Step #2. In the window that appears, click the "Next" button.

You will see a window with broadcast settings.

Copy the stream key from here.​

Step #3. Go to the OBS Studio settings in the "Broadcasting" section, select the "Facebook Live" service, paste this key and click "OK".

Step #4. Click the "Start Broadcast" button in OBS Studio.

Don't be afraid!

No one will see the broadcast until you start it via Facebook.

After you click "Start Broadcast" within 5-10 seconds in the Facebook interface, you will see a preview of your broadcast. you start broadcasting: via OBS or directly via Facebook.

Step #5. Enter the name of the broadcast, its description and add tags.

The title and description should be catchy. When writing a text, proceed primarily from the problems and desires of your potential customers.

For example:

  • Name: How to start speaking English? Today I will tell you about 3 techniques that, if you implement them into your training, you will start speaking in a week. Join now!

Tags help Facebook identify the topic of a video and are used to search for it.

Step #6. Tag people in the post. When starting the broadcast, they will receive a notification that they were marked on it.

If you have a local business, mark its position by selecting a business page (the physical address must first be linked to it).​

Step # 7. You can limit the audience of your video by selecting targeting options: Gender

  • Geographic location
  • Languages ​​
  • This option may not be for everyone.

    When can it be used?

    For example, your business is located in Orenburg, and you are not interested in people from other regions, or you broadcast only for girls, but you do not need men on the air.

    Step #8. Turn on advanced settings on the Broadcast More tab.

    • If you do not want your video to be embedded on the site, then check the box "Prohibit embedding".
    • If you want it not to be available to page subscribers after the broadcast ends, check the "Cancel publication after the end of the live broadcast" checkbox. In this case, you can be online for more than 4 hours, but your broadcast will not be saved.

    Step #9. Check out the sound of the video!

    If there is no sound, then add the "Capture incoming audio stream" source to OBS Studio. How to do this, I showed above.

    If there is sound, be sure to turn off the speakers on the computer or the sound in the video preview window, otherwise it will "hum".

    Step #10. Click the blue "Play" button to start broadcasting.

    That's it!

    You have just learned how to start broadcasts with a screen, screen and camera demonstration, you can add a 2nd camera and much more.

    Now let's see how we can get more viewers if we plan ahead.

    How do I schedule a Facebook Live broadcast from my computer?

    You can schedule a live broadcast in advance, but only from a computer and using a third-party program.

    Why is this necessary?

    This will allow you to:

    • Collect more viewers
    • Stir up their interest in the topic of the broadcast

    To do this, click on the arrow next to the "On air" button and select "schedule the broadcast".​

    A window will appear with an announcement that will be published on your business page immediately after you schedule the broadcast.

    Here you can choose the time of the broadcast and change the image of your avatar, if necessary.

    Select a time and click the "Schedule" button.

    All people who click on the "get reminder" button 3 minutes before the start of the broadcast will receive a notification from Facebook with a reminder of your broadcast.

    How do I go on the air of a scheduled broadcast?

    Step #1. 10-20 minutes before the start of the broadcast, go to the "publication tools" on your business page, select the "Video Gallery" section and click on the scheduled broadcast.

    Step #2. Copy the stream key to the OBS Studio program (as I described above).

    Step #3. In OBS Studio, click on the "Start Broadcast" button

    A preview of the video should appear on Facebook.

    Step #4. Wait until it's broadcast time. As soon as it comes, it will start automatically.

    You can also start broadcasting in advance by selecting manual start.

    Features when planning a video broadcast:

    • You can schedule a broadcast only using additional programs (for example, OBS Studio)
    • Scheduled broadcast must start at least 10 minutes after publication and maximum 7 days (168 hours)
    • Live broadcast will start automatically at the scheduled time. If you do not go live within 10 minutes, the broadcast will be cancelled.

    How to moderate and respond to comments during the broadcast?

    This is important!

    During the broadcast, you must constantly interact with the audience: ask them questions, read their answers, and also answer their questions.

    If this is not done, then people will leave your broadcast.

    Where can I see comments?

    View comments via computer

    What is special about this?

    If you start streaming directly from a business page (without OBS program or with program), then immediately after the start of the broadcast you will see your video and comments on the right.

    ​If you start a broadcast or a scheduled broadcast through the "publishing tools" (this is done only through the program), then the broadcast statistics will be displayed:

    How to view the comments in this case?

    Just open another browser window, go to your page, click on the broadcast, and you can read the comments there.

    But there is one pitfall here.

    If you show your screen (presentation), then while switching browser tabs, viewers will see all this, distracting from the information in your presentation.​

    What to do in this case? Read below!

    Click on "comments" to view all comments.

    Blocking commentators

    Trolls are everywhere!

    If during your broadcast, someone writes inappropriate things, insults you or participants, throws promotional links, then you can easily block this person.​

    What happens after the end of the broadcast?

    When you end a broadcast, 2 things will happen:

    1. The video recording of the broadcast is saved in the video section of your business page.
    2. A post with this entry is published on the business page (if you did not prohibit it before the start of the broadcast)

    Where can I find a facebook live entry?

    On the personal profile page

    If you started the broadcast from your personal profile, then go click on the "More" section, select "video" and below you will see a recording of the broadcast.

    On a business page

    If you started broadcasting from a business page, then go to the "Publishing Tools" section, click on "Video Gallery" and you will see a recording of the broadcast.

    How to save a video recording of the broadcast to a computer?

    From your personal profile

    Hover over the video, in the upper right corner click on "edit" and select the quality of the downloaded video.

    From the business page

    Check the box to the left of the video, click the "action" button on the top and choose whether you want to download the video in standard or high quality.

    How do I edit a published broadcast?

    I recommend that you always edit a broadcast post.

    Why?

    You can "improve" it by adding selling elements (if you broadcast from a business page).

    What? Read on.

    Step #1. Go to your business page, find the post in the feed, click the arrow and select "edit post".

    Most of the elements you filled in before: name, description, tags, friends, place. We are not interested in them. But at the bottom there will be 2 additional options.​

    Step #2. Click the "add product" button to attach a product to your post that people can view, download, or buy.

    For example, if you sell backpacks and you're reviewing a new model, you can attach it to your post so people can go to your store and buy it.

    Step #3. Click the "add messenger button" button to add a button that will take people to your chat/bot and send you a message.

    Using the button you will be able to collect subscribers to whom you can send newsletters via Facebook messages.

    Step #4. If you manage multiple pages, then go to the "Crossposting" tab, where you can post on your other pages.

    Who can start live streaming from a business page?

    People buy from people!

    Therefore, the best way to build trust with potential customers is to show them the members of your business team.

    For example:

    If you provide business promotion services, then your specialized specialists (content marketer, email marketer, director, etc. ) can go on air and share useful content.

    By default, live broadcasts can only be launched by page administrators and editors who have additional rights: deleting a page, editing posts, posting posts, etc.

    It may not always make sense for your employees to have access to these features.

    In this case, you can assign them a specific role that will only allow them to start live broadcasts.

    Go to your business page settings, select the "Page Roles" section, enter the employee's name or email and select the "Live Page Representative" role.

    After an employee confirms this role, he will be able to go live from your business page.

    Which Facebook Live Streaming Equipment Should I Use?

    You must know!

    No matter how cool and useful content you share with viewers, if the quality of the video leaves much to be desired, and the sound is either wheezing or hard to hear, then people will not watch your broadcasts.

    But this does not mean that you need cool expensive equipment. Below I will tell you what equipment you need and how you can do without it.

    Since you can go live from your mobile phone and from your computer, let's talk about them separately.

    Facebook Live from a computer (laptop)

    If you are using a laptop, it already has a built-in webcam and microphone. If you have a good laptop, then most likely it has a high-quality camera and a good microphone.

    This will be enough for you to go on the air!

    However, if you have an old laptop or a budget model, then the microphone and camera will only be enough for Skype calls.

    In this case, I recommend that you purchase an external webcam and microphone. But before you do that, run a test stream and see for yourself the sound and video quality.

    If you still want to improve the quality of your broadcasts, then below I will recommend the equipment that I use.

    Webcam: Logitech HD Pro Webcam C920

    This is one of the best webcams for PC. It also has a good microphone built in.

    Price: ​from 4.500 r.

    If you take another camera, it is desirable that it records video in Full HD (1920 * 1080) format. Although HD formats (1280*720) are sufficient for broadcasting, a Full HD camera will in any case have the best picture quality.

    Microphone: Boya BY-M1

    This is a very inexpensive lavalier that records sound amazingly. Again, if you take the C920 webcam, you don't need to take the microphone.

    Price: 1200-1300 rubles​

    And what about those who do not want to spend money on equipment yet?

    Answer below!

    Facebook Live from a mobile phone (android or ios)

    Almost any phone now has a good camera in Full HD resolution and an excellent microphone.

    And that's enough to make a quality broadcast!

    The only thing I recommend for mobile broadcasts is a phone tripod.

    Octopus tripod for phone

    With it, you can easily fix the phone and not shake it during the broadcast.

    Price: 150 rubles

    If you are broadcasting live from a dark, poorly lit room, then whatever equipment you have, the video quality will not be very good.

    To avoid this problem, you can broadcast near a window. A natural light source will be more than enough.

    If you plan to broadcast in the evenings and your room is poorly lit, then you can purchase inexpensive lighting equipment.

    All this you can buy on Aliexpress.

    Shooting Umbrella: ​

    It diffuses the light, making it soft and natural looking.

    Price: 350 r. This cold light lamp is 150 W and 5500 K.

    Price: 600 rubles It attaches to a tripod.

    Price: 340 rubles You can, of course, do without it, but it is much more convenient to adjust the light with it.

    Price: 1. 000 r.

    To sum it up:

    • If you're filming with a laptop, run a test stream and look at the video and sound quality.
    • If they are frankly bad, then consider purchasing the equipment.
    • In any case, you can always broadcast in good quality from your mobile phone
    • Go live in a well-lit place (next to a window). Otherwise, you will need lighting equipment.

    Conclusion

    Facebook Live is an effective tool to help you build trust with your audience and showcase your expertise.

    Which will ultimately lead to an increase in subscribers, applications and profits in your business.

    If you're not using them yet, now is the time to start. In addition, for this you need a mobile phone.

    It's your turn...

    Did you manage to start the broadcast? What difficulties did you face? Did you involve viewers in communication with you?

    Write your answers in the comments below the article!

    P. S. I read every comment and answer all questions.​

    How to stream on Facebook | Articles

    Facebook Live is a great way to keep in touch with friends, family, customers and clients. In this article, we'll show you how to live stream on Facebook using a browser, mobile device, and live streaming software and hardware encoders.

    Facebook's huge reach makes it impossible to ignore it as a platform to promote your business or project. But keep in mind that Facebook is first and foremost a social network. If your goal is to reach a new audience, streaming to YouTube (or better yet, multiple platforms) is your best bet. But there's nothing better than Facebook when it comes to the people you're already connected to: existing customers or customers, your local community, interest groups, and so on.

    Four ways to live stream on Facebook

    You can stream on Facebook via:

    • Web browser
    • Mobile device
    • Software encoder
    • Hardware encoder

    Which option to use depends on your goals. The web, mobile device, or streaming software will probably suit most general streamers, while gamers will want to choose a software or hardware encoder. Consider a hardware encoder, especially if you're making broadcasts for your business or want to make broadcasts your business. Businesses should consider paid business streaming platforms to access advanced features related to monetization, analytics, and lead generation.

    Please note that Facebook sets a live broadcast time limit of eight hours when streaming through a computer, software or hardware encoder, and four hours for streaming from a mobile device.

    Important: RTMP or RTMPS

    If you plan to broadcast via a software or hardware encoder, make sure the application or device you choose supports real-time secure messaging (RTMPS) streaming. Don't confuse this with the Real Time Messaging Protocol (RTMP) without the "S". Many encoders are capable of streaming with RTMP, but not all support RTMPS.

    This distinction is important if you plan to stream on Facebook. Facebook Live switched to RTMPS in mid-2019 to better protect user broadcasts from cyber threats. Unlike YouTube, which still allows RTMP streaming, Facebook is RTMPS only. (Our Webcaster X2 supports both RTMP and RTMPS streaming.)

    How to Stream to Facebook: Web Browser

    One of the easiest ways to live stream to Facebook, right from your web browser, using the built-in or external USB webcams. A webcam is enough for you if your only goal is to share your thoughts and interact with the audience in real time. You can also broadcast through a web browser using higher quality equipment such as a digital video camera or digital SLR. To do this, you will need a USB capture card to transfer the video signal to your computer. Facebook can then recognize the camera as if it were a Plug-and-Play webcam.

    The process of broadcasting to Facebook through a web browser is as follows:

    1. Log in to your Facebook account and access Facebook Live from:
    • Your News Feed - Click on the three dots at the far end of your mailbox and select "Live Video" from the list.
    • Your Facebook Page - Click the "Live" button in the "Create" box below the banner.
  • If required, grant Facebook and your browser any permissions required for live streaming (such as access to the camera and microphone).
  • Make sure "Camera" is selected at the top (this will be the default).
  • Confirm where you want to share your live broadcast (on the feed, in a group, within an event, or on your page).
  • On the Publish tab, enter a description for your broadcast, give it a title, add content tags to help users find it, and decide if you want to cross-post to any Facebook group you're a member of (and that allows members to share live videos).
  • Select the camera and microphone from the drop-down menus (if they are not the default devices).
  • Click the Interactive tab at the top of the panel and decide if you want to use any of these features (tickets, events, surveys).
  • Click Start Broadcast.
  • That's it. Don't forget to click "End Broadcast" when you're done. Facebook will post the post to your feed shortly. Thus, viewers who missed the broadcast will be able to watch it. You can prevent this by clicking "Delete Video" on the logout screen.

    You can view and manage all current, scheduled and past live videos by selecting Publish Tools from the top navigation bar and then Creator Studio from the menu on the right (under Tools).

    How to Stream on Facebook: Mobile

    instant audience engagement and dynamic events where freedom of movement is the key to a compelling webcast.

    Live streaming to Facebook from a mobile device is extremely easy:

    1. Open the Facebook app, log into your account and access Facebook Live from:
    • of your newsfeed - the "Live broadcast" button below the text field.
    • Your Facebook page - click "Publish" under the banner and select "Live" from the list.
  • Provide the permissions required for live streaming (camera, microphone).
  • If you accessed Facebook Live from a feed instead of a page, set your audience (Public, Friends, Specific Friends, Friends of Friends) by clicking the down arrow next to the To: field in the upper left corner of the screen.
  • Click on the text box at the bottom of the screen and add a description, mark a location, etc.
  • Click on "Start Broadcast".
  • You are now ready to stream without limits, except for the four-hour limit for mobile devices. There are many interesting options (filters, masks, etc.) that can be accessed via the icons on either side of the Start Broadcasting button. They're fun to play with, especially on social media, but if you don't want to add visuals to your stream, make sure you don't have any of these options checked beforehand.

    When you're done, click Done in the bottom right corner of the screen. Decide if you want to post the replay to your feed. Click "Share" in the lower right corner of the screen, or "Delete" right next to it. If you want to edit posts, the easiest way is through Facebook Creator Studio in the browser.

    How to Stream on Facebook: Software Encoder

    Live streaming software is a good choice if you want to share your screen (e.g. to broadcast gameplay), get access to additional features such as captioning in real-time and overlay, or use multiple cameras. Open Broadcaster Software (OBS), XSplit, and Wirecast are just a few of the options.

    Any streaming software should automatically detect any USB cameras connected to your computer. You can also transfer non-USB video to your computer via a USB capture card. Streaming software recognizes the camera as a USB video (UVC) class device.

    The exact process of live streaming to Facebook with a software encoder will depend on the software you use, but it should look something like this:

    1. Download and install your preferred streaming software.
    2. Log in to your Facebook account and access Facebook Live from:
    • Your News Feed - Click on the three dots at the far end of your mailbox and select Live from the list.
    • Your Facebook Page - Click the "Live" button in the "Create" box below the banner.
  • Click Connect at the top of the window.
  • Confirm where you want to share your live broadcast (on the feed, in a group, within an event, or on your page).
  • On the Publish tab, enter a description for your broadcast, give it a title, add content tags to help users find it, and decide if you want to cross-post to any Facebook group you're a member of (and that allows members to share live videos).
  • Enter the "Settings" tab of the panel on the right side of the screen and configure it according to your preferences. (Hover over the icon to the right of any of these options to learn more about it.)
  • Click the Interactive tab at the top of the panel and decide if you want to use any of these features (tickets, events, surveys).
  • Decide if you want to broadcast now or schedule an event for later.
    • To schedule an event for later, click the Schedule button at the bottom of the Settings panel, select a start time for the live stream, upload an intro, add a description, and click Schedule in the bottom right corner of the window.
  • Copy the "Stream Key" from the main Facebook Live window. (Keep this character string secret.)
  • Open your streaming software and paste the "Stream Key" and, if necessary, the "Server URL" from Facebook into the appropriate fields. You will probably find them in the settings menu; refer to the user documentation for the program you are using if you are not sure where to look.
    • If a server URL is required, on Facebook click the "Ingest URLs" button next to the "Server URL" field in the main window. Let the Facebook Live Ingests tool work to find the fastest direct ingest server URLs for your network. Copy the URL of the server with the fastest TCP round-trip time (in milliseconds) and paste it into the Server URL field in your streaming software.
  • If you're ready to start streaming right away, start streaming with your streaming software. Back on Facebook, make sure the live video preview looks good, then click the "Go Live" button in the bottom right corner.
  • If you have scheduled a Facebook Live broadcast later, open your streaming programs before the scheduled time and turn on streaming.
  • Don't forget to click End Stream when you're done. Facebook will post the post to your feed shortly. Thus, viewers who missed the broadcast will be able to watch it. You can prevent this by clicking "Delete Video" on the logout screen.

    How to stream on Facebook: Hardware encoder

    What is a hardware encoder?

    Hardware encoder or encoder is a device specifically designed for capturing, recording and streaming video.

    Live streaming to Facebook with a hardware encoder offers several advantages over using a web browser or mobile device. These advantages make hardware encoders the best option for companies filming high-stakes tournaments (eg concerts, sports) and those who want to enhance the look and feel of their live broadcasts. Streaming live to Facebook via a hardware encoder may seem complicated, but the benefits of using it more than make up for the time it takes to learn.

    In essence, hardware encoders make it easy to create high-quality multi-camera broadcasts that are sure to impress and engage your audience. How? Flexibility is one of the main benefits. Many hardware encoders include multiple video and professional audio inputs, allowing you to connect and stream video from HDMI and SDI cameras, laptops, tablets, XLR or TRS microphones, and more. And as dedicated devices, hardware encoders often perform better than software encoders. After all, software encoders must share resources with your computer's operating system and other active processes.

    There is a wide variety of streaming hardware on the market, making it impossible to write a comprehensive guide to setting up hardware encoders to work with Facebook. For this reason, we will look at how to stream to Facebook using our Webcaster X2 encoder.

    Stream to Facebook using Webcaster X2

    For detailed instructions on how to stream to Facebook using Webcaster X2, see our step-by-step user guide. And here we give an abbreviated version:

    1. Double-click the power button on the side of the Webcaster X2 until you see the Facebook logo on the front screen of the device.
    2. Log in to your Facebook account in a web browser. On another tab, go to facebook.com/device.
    3. Enter the code that appears on the Webcaster X2 front screen and click Continue.
    4. Click OK on the pop-up window to allow Webcaster X2 to access your name and profile.
    5. Select the privacy settings for the Webcaster X2 video in your feed. Click OK.
    6. Authorize the publication on pages and groups that you manage. Click OK.
    7. Press the Webcaster X2 power button once to start broadcasting.

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