How much does instagram pay per follower
Top 10 Instagram Celebrities and How Much They Get Paid
Instagram isn’t just the camera app that it once was when it launched back in 2010. Now, it’s one of the most popular social media platforms out there. Boasting more than 1 billion monthly active users — with more than 500 million of them using the platform every day — Instagram is more than a photo-sharing platform and window into what’s happening in the moment.
Marketing on Instagram is the answer for social media enthusiasts looking for ways to make money and even get free stuff. Whether it’s posting pretty pictures or promoting products or brand campaigns, this photo-sharing platform is an answer for how to make money.
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In this article
- How to make money with Instagram
- How to get started making money on Instagram
- Highest paid Instagram users
- FAQs about making money on Instagram
How to make money with Instagram
Businesses pay money to Instagram users to get exposure to their audiences, hoping they can make money in the process by having that influencer's followers buy or recommend their products.
Without an audience, there’s no one for you to promote to. Grow your following by posting every day and focusing on engagement, using relevant hashtags, creating your own Instagram style, and, of course, posting beautiful photos.
But the sheer number of followers isn’t enough for businesses to justify paying you. 100K of fake followers won’t engage in the content you put out, and engagement is what will make these businesses money.
If you’ve grown your following, making money on Instagram is usually done by selling sponsored posts, becoming an affiliate, creating your own product or service, and selling licenses for your photos or videos. You can choose to focus on one of these revenue streams or chase after them all.
How to get started making money on Instagram
Don’t underestimate how much it takes to get to the level where you can start making money on Instagram. It takes time and plenty of commitment to write, shoot, and edit photos and videos before uploading them day in and day out.
If you’re just starting out, it might be worth it to build your knowledge around photography and social media. There are plenty of classes you can take on sites like Coursera that will get you up to speed and efficient so you can start building your following.
It's not just celebrities making money online with Instagram. Learn as much as you can and devote enough time so you can grow and develop yourself as an Instagram influencer.
If you can't break through and make money on Instagram, there are other easy ways to make money online as well.
To give you a better idea of who's nailing it, here are 10 of the highest-grossing and most successful Instagram accounts:
Highest paid Instagram users
1. Liz Eswein @newyorkcity
Liz Eswein, 25, who joined Instagram just after it launched in 2010, began posting pictures of her home city (NYC of course) under the account @NewYorkCity as a hobby. She now has more than 1.2 million followers and has been dubbed the “den mother of Instagram”.
Last year, Eswein was commanding up to $15,000 per shot and charging brands $1 per like for sponsored Instagrams. To put that into perspective, the Guardian reported some posts attracted more than 23,000 likes.
2. Jason Stein @jasonwstein
Jason Stein was an early user of Instagram. He quickly realized Instagram would be a valuable advertising tool for companies. To capitalize on it, Stein launched Laundry Service, a social media agency that matches brands with Instagram influencers. By 2014, Stein was on Forbes’ 30 Under 30 in media, a list of industry game-changers. Laundry Service had 30 employees in Los Angeles and New York, and a division called Cycle with an army of about 1,000 Instagrammers who worked with brands like Amazon, Beats, and the Oprah Winfrey Network.
3. Brian DiFeo @bridif
Brian DiFeo joined Instagram in 2010 as a hobby, as a 33-year-old with no professional photography experience. But after gaining popularity on the platform, he speculatively emailed the organizers of a New York music festival in March 2011 asking for a free ticket in exchange for taking photos of the event and putting them on to his feed.
That led to a gig with Puma in Abu Dhabi, and from there, the work continued coming. DiFeo and Anthony were the co-founders who launched The Mobile Media Lab with Eswein.
4. Anthony Danielle @takinyerphoto
Anthony Danielle joined Instagram two weeks after it launched with no intention of becoming an Instagram influencer. He started out photographing random people with no regard for their clothing. Then, as his focus shifted to fashion, that’s when brands started reaching out, he told Fortune. Danielle still runs The Mobile Media Lab with DiFeo. As of last year, he said the company was fielding five to 10 requests per month, and he gets two to three for his personal account — all of which they were vetting out to the agency’s Instagrammers.
5. Aimee Song @songofstyle
The proprietor of fashion and interior design blog Song of Style, Aimee Song has 950k followers on Instagram and her blog is viewed by 72,000 readers. When she is pictured wearing a certain outfit, that outfit sells out within a day! Such a high social media presence means that Song can charge around $50,000 per big-brand collaboration, easily putting her amongst the upper echelons of Instagram’s highest earners.
6. Danielle Bernstein @weworewhat
22-year-old Danielle Bernstein runs the massively popular fashion blog We Wore What, and has almost 1 million followers on her Instagram account. Her social media influence has led her to become one of the most recognizable and successful figures in the fashion industry. Companies send her free stuff, but she has reportedly turned down freebies that she knows she won’t feature. However, a lot of her work is negotiated by an agent, and she’s worked with major names, including Lancôme and Virgin Hotels.
It has been estimated that Danielle charges between $5,000 and $15,000 for a post promoting the brand she is photographed promoting, but this figure can rise according to the amount of props she gives the brand in question or the length of time she spends advertising them.
7. Nash Grier @nashgrier
Vine superstar Nash Grier has 8.4 million Instagram followers. By age 16, he has worked with Virgin Mobile and other major brands, which are reportedly paying him $25,000 to $100,000.
His popularity apparently isn’t limited to online platforms. Grier also has celebrity-like status among his fans in real life, according to the Huffington Post, and the social media-driven fame is paying off handsomely.
8. Andreas Wijk @andreaswijk
The 22-year old Swedish model and singer, Andreas Wijk is instantly recognizable to many Instagrammers. Wijk’s Instagram following is currently almost 150k, which not only makes him an important figure in the modeling world but also drastically increases his earning potential. Instagram users with a following of above 100k and a consistently popular photo stream can find themselves in the same bracket as Wijk.
9. Jen Selter @jenselter
Jen Selter joined Instagram in 2012 while working at a gym and started out posting workout pictures. From there, her fame has grown. She’s widely known for her fit physique, particularly her posterior. Given that she can reportedly earn 80,000 likes for a picture of herself sitting on a fitness ball, she is now earning an attractive living on product endorsements from companies such as Nike, Lululemon, and New Balance.
10. Huda Kattan @hudabeauty
Born in the U.S. and based in Dubai, Huda Kattan is building a beauty empire. Her website, HudaBeauty, is one of the top 20 beauty blogs, according to Alexa website rankings. She also has a wildly popular Instagram account to accompany it. Recently, Kattan had more than 7.7 million followers and is gaining an average of 23,000 more per day, according to social media statistics tracker Social Blade.
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FAQs about making money on Instagram
How many followers do you need to make money on Instagram?
The number of followers that brands require influencers to have depends on the company, project, and campaign, but many brands require you to have at least a few thousand followers. The application process to become a brand influencer is competitive, so you’ll need an established audience.
If you don’t have any luck landing a paid gig, smaller brands are often willing to send free stuff for you to try and promote.
It may not be money, but it’s something as you work to build and maintain a strong Instagram presence.
Beyond sponsored posts, offering merch can be a great way to make money on Instagram that will grow as your audience grows. Shopify offers influencers an accessible way to scale their reach to full-fledged entrepreneurship.
How much does Instagram pay per post?
Just how much money you can make on Instagram depends on the influencer, their level of commitment, and the uniqueness of their Instagram content and audience.
While some brands pay anything from $5 to $10 per thousand followers, others offer $100 for every 100 followers you have. According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.
How do I grow my Instagram following?
To grow your Instagram following, implement these best practices into your overall strategy:
- Clearly define your niche.
What kind of account are you? Whether it’s fashion, lifestyle, travel, food, music, gaming, or anything else, it needs to be clear on your profile and in the content you post. - Post consistently. Consistent posting means consistent audience engagement with your content and more opportunities for you to gain followers.
- Post high-quality content. Work on posting high-quality photos and putting time into your stories, videos, and content descriptions. Your audience will take note of your account if your content is useful or important and looks good. Instagram-worthy pop-up events can help you if you need inspiration.
- Engage with your audience. Remember to reply to comments and messages from followers and potential followers.
- Promote your account. Facebook, Twitter, Pinterest, and other social media platforms are great places to promote and grow your Instagram account.
- Get featured.
Getting featured on a larger account puts your content in front of a lot more people and can net you some big growth opportunities. There are plenty of feature accounts that might use your content if you tag them. - Follow relevant accounts. If you follow relevant accounts within your industry or niche, you’ll be able to learn more about what content they’re posting and who their followers are. This can help you refine your content and find a similar audience.
What happens if you get 10K followers on Instagram?
When you hit 10,000 followers on Instagram, you unlock the swipe-up link feature for your Instagram Stories. This feature is unique and helpful because it allows you to share links with your audience without having to first send them to your bio.
Apart from this feature, there are no official features unlocked after getting to 10,000 followers on Instagram. However, people may be more inclined to follow you and view your content if you have thousands of followers because it’s a simple sign of credibility on Instagram.
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Author Details
Ivana Stoshevski Ivana covers personal finance and culture for FinanceBuzz. She is a visual storyteller and lifestyle photographer.
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The Petal Team
Protein powder.
A vitamin-subscription box.
The newest restaurant you must try.
If you’re on Instagram, odds are you’ve seen at least one of these things. Endorsed by someone you follow. In the past month.
It’s easy to poke fun at your latest acquaintance that’s taken up this endeavour, but that doesn’t stop the tiny voice in your head asking, “Are they getting paid for this?” quickly followed by, “I can hold a bottle of self-tanner and smile too – can I get paid as well?”
These influencers – as society has labeled them – have created a digital empire by snapping a few semi-filtered shots with one hand, while promoting the latest trend with the other. Their credibility comes through an influx of social engagement, which occurs while building an influence that is rewarded with products, money, and sometimes even fame.
We’re putting the numbers to the test to see how financially independent one can really be from a couple thousand likes.
And just how realistic that task is to conquer.
It Pays to be Popular 💁
While climbing the influencer ladder, it’s common to get paid more per post if you have a higher follower count. This logic stems from the idea that the more eyes that see the content, the more brands are willing to pay.
But what determines that ✨magic ✨number one must hit before these posts actually become profitable?
< 10,000 Followers
“Micro” influencers have anywhere from 6,000 to 10,000 followers. Unlike your popular friend that has acquired this many followers by posting cool stuff, the people behind these handles are vying to grow their page around a specific niche.
According to a recent survey, these accounts can make up to, on average, $88.00 per post. However, most micro-influencers hold off on charging upfront so they can first garner a larger, long-term presence.
Understood as a dedicated hobby, this follower level can get your Instagram handle in the door for future collaborations or sponsored posts, filled with some free perks along the way.
< 100,000 Followers
At this stage in the game, brands are sending out direct messages to accounts with this amount of followers like clockwork, asking for product endorsement in exchange for freebies: Think designer-labeled clothing, monthly packages catered to health and wellness, or a free meal from the restaurant that wants exposure.
Some occasional money may come in, but most influencers are hesitant to start charging at this stage since it may delegitmize their growing success.
For example, one self-proclaimed "foodstagrammer" currently holds 72,000 followers. While hundreds of likes swarm in for each post, the account is waiting to monetize their work until at least hitting the 100,000 mark – which is the “socially acceptable” marker.
It’s somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold.
Charging for posts before hitting this may result in getting paid less, or settling before the account has fully bloomed.
Influencers with 50,000 to 80,000 followers get around $200.00 per post, but the price point changes based on the advertiser. Some accounts make deals with brands to post promotional codes on their feed, and everytime a new person uses their code, they make a percentage of the sale. Other accounts opt into giveaway deals that purely boost their follower count.
Whether these middle-tier accounts are maintaining their presence on the side working vigorously to turn their accounts into a full-time career, their followings are impressive.
< 1,000,000 Followers
The leap from 100,000 followers to one MILLION followers is quite an undertaking to say the least, coming with no standard manual or rules to follow on what to post and how much to charge.
Accounts of this nature (think 250,000 to 500,000 followers) have hit the jackpot of Instagram influencing, with possible earnings averaging at $670.
00 per post.
But it doesn’t even need to be a picture on their feed that brings in the cash.
Accounts this large have various features that lower-tier handles can’t access yet, such as a verified account (blue check mark) and the Instagram story “swipe up” capability, brands and companies can leverage these features for more effective influencer ad campaigns.
Once an account reaches more than one million followers, the sky’s the limit on what they charge.
But it’s more than just taking aesthetically-pleasing photos and tagging brands. Not only do Instagram influencers need a committed following, they also need these followers to engage with their content.
Many middle-tier influencers are lumped into direct-message groups called pods, filled with 15 other accounts also trying to make it big.
According to the influencer community, people in these groups are sharing their new posts all of the time, with the expectation that everyone else needs to engage with those accounts.
Comments should be at least five words and include emojis, because that will help increase engagement.
Participating (or choosing not to participate) in groups like these can have an impact on how much one can make from their account.
Curious if your account has what it takes to start? Check for yourself here.
TL;DR
1) Quitting your day job to live off of an Instagram-influencer salary is easier said than done, since accounts need to garner thousands of followers before they can even start to see a monetary profit.
2) Instagram influencers with under 10,000 followers can make, on average, $88.00 per post. Those with under 100,000 followers average $200.00 per post, but these numbers often vary account to account. Most accounts in this level are instead, gifted with free products or discounts for posting.
3) Accounts ranging from 250,000 to 500,000 followers can make a pretty penny posting on their accounts for brands, whether that be in a static picture, GIF-like video or an Instagram story.
Once an influencer has reached one million followers, it’s safe to assume they are making quite a decent amount of money, and working very hard to maintain it.
"It’s somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold."
Blog home
How Much Money Does an Instagram Influencer Make?
The Petal Team
Protein powder.
A vitamin-subscription box.
The newest restaurant you must try.
If you’re on Instagram, odds are you’ve seen at least one of these things. Endorsed by someone you follow. In the past month.
It’s easy to poke fun at your latest acquaintance that’s taken up this endeavour, but that doesn’t stop the tiny voice in your head asking, “Are they getting paid for this?” quickly followed by, “I can hold a bottle of self-tanner and smile too – can I get paid as well?”
These influencers – as society has labeled them – have created a digital empire by snapping a few semi-filtered shots with one hand, while promoting the latest trend with the other.
Their credibility comes through an influx of social engagement, which occurs while building an influence that is rewarded with products, money, and sometimes even fame.
We’re putting the numbers to the test to see how financially independent one can really be from a couple thousand likes. And just how realistic that task is to conquer.
It Pays to be Popular 💁
While climbing the influencer ladder, it’s common to get paid more per post if you have a higher follower count. This logic stems from the idea that the more eyes that see the content, the more brands are willing to pay.
But what determines that ✨magic ✨number one must hit before these posts actually become profitable?
< 10,000 Followers
“Micro” influencers have anywhere from 6,000 to 10,000 followers. Unlike your popular friend that has acquired this many followers by posting cool stuff, the people behind these handles are vying to grow their page around a specific niche.
According to a recent survey, these accounts can make up to, on average, $88.00 per post. However, most micro-influencers hold off on charging upfront so they can first garner a larger, long-term presence.
Understood as a dedicated hobby, this follower level can get your Instagram handle in the door for future collaborations or sponsored posts, filled with some free perks along the way.
< 100,000 Followers
At this stage in the game, brands are sending out direct messages to accounts with this amount of followers like clockwork, asking for product endorsement in exchange for freebies: Think designer-labeled clothing, monthly packages catered to health and wellness, or a free meal from the restaurant that wants exposure.
Some occasional money may come in, but most influencers are hesitant to start charging at this stage since it may delegitmize their growing success.
For example, one self-proclaimed "foodstagrammer" currently holds 72,000 followers. While hundreds of likes swarm in for each post, the account is waiting to monetize their work until at least hitting the 100,000 mark – which is the “socially acceptable” marker.
It’s somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold. Charging for posts before hitting this may result in getting paid less, or settling before the account has fully bloomed.
Influencers with 50,000 to 80,000 followers get around $200.00 per post, but the price point changes based on the advertiser. Some accounts make deals with brands to post promotional codes on their feed, and everytime a new person uses their code, they make a percentage of the sale. Other accounts opt into giveaway deals that purely boost their follower count.
Whether these middle-tier accounts are maintaining their presence on the side working vigorously to turn their accounts into a full-time career, their followings are impressive.
< 1,000,000 Followers
The leap from 100,000 followers to one MILLION followers is quite an undertaking to say the least, coming with no standard manual or rules to follow on what to post and how much to charge.
Accounts of this nature (think 250,000 to 500,000 followers) have hit the jackpot of Instagram influencing, with possible earnings averaging at $670.00 per post.
But it doesn’t even need to be a picture on their feed that brings in the cash.
Accounts this large have various features that lower-tier handles can’t access yet, such as a verified account (blue check mark) and the Instagram story “swipe up” capability, brands and companies can leverage these features for more effective influencer ad campaigns.
Once an account reaches more than one million followers, the sky’s the limit on what they charge.
"It’s somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold.
"
But it’s more than just taking aesthetically-pleasing photos and tagging brands. Not only do Instagram influencers need a committed following, they also need these followers to engage with their content.
Many middle-tier influencers are lumped into direct-message groups called pods, filled with 15 other accounts also trying to make it big.
According to the influencer community, people in these groups are sharing their new posts all of the time, with the expectation that everyone else needs to engage with those accounts. Comments should be at least five words and include emojis, because that will help increase engagement.
Participating (or choosing not to participate) in groups like these can have an impact on how much one can make from their account.
Curious if your account has what it takes to start? Check for yourself here.
TL;DR
1) Quitting your day job to live off of an Instagram-influencer salary is easier said than done, since accounts need to garner thousands of followers before they can even start to see a monetary profit.
2) Instagram influencers with under 10,000 followers can make, on average, $88.00 per post. Those with under 100,000 followers average $200.00 per post, but these numbers often vary account to account. Most accounts in this level are instead, gifted with free products or discounts for posting.
3) Accounts ranging from 250,000 to 500,000 followers can make a pretty penny posting on their accounts for brands, whether that be in a static picture, GIF-like video or an Instagram story. Once an influencer has reached one million followers, it’s safe to assume they are making quite a decent amount of money, and working very hard to maintain it.
How much does Instagram pay for 1 million followers? – Wiki Reviews
According to USA Today, an influencer with 10,000–50,000 active fans can earn several thousand per post. Instagram influencers with under 9000 million followers can see $ for a post.
How many subscribers do you need to influence? To join YPP, an influencer needs at least 1,000 subscribers , according to YouTube, has accumulated more than 4,000 "valid watch hours" in the last 12 months and has an associated AdSense account.
Can you make money on TikTok?
To earn money directly on TikTok, users must be over 18 years old, meet a baseline of 10,000 followers, and have increased at least 100,000 video views in the last days. Once they reach this threshold, they can apply for the TikTok Creator Fund through the app.
How does Tik Tok make money?
6 ways to make money on TikTok
- #1: Expansion of accounts and their sale. The first way people make money on Tik Tok is by building up accounts and then selling them. …
- #2: Donations. …
- #3: Manage influencer campaigns. …
- #4: Tiktok Advertising Platform. …
- #5: Management Services. …
- No. 6: Consultations. …
- (no dancing required.)
Can Instagram pay you?
Yes . You can earn money on Instagram in the following ways: By creating sponsored posts for brands that want to be in front of your audience. Become an affiliate and earn a commission on the sale of products from other brands.
How much money do 10,000 Instagram followers make?
2) Instagram influencers with less than 10,000 followers can earn $ on average $88.00 per post. Those with fewer than 100,000 followers average $200.00 per post, but these numbers often vary from account to account. Instead, most accounts at this level are given free products or posting discounts.
How does an influential person get money?
Sponsored social media posts are one of the most popular ways for influencers to make money from social media. This is when brands or marketers pay you to promote a particular brand or product on social media posts. … Instagram influencers can charge between 124 and $1,405 for a sponsored post.
Does the YouTube channel pay?
Actual rates paid by the advertiser vary, typically between $0.10 and $0.30 per view, but average $0.18 per view. On average, a YouTube channel can earn $18 per 1,000 ad views , which equates to $3-5 per 1,000 video views.
How much money do you get for 1 million likes on TikTok?
Creators with 1 million or more subscribers can get paid $1,000 to $5,000 + per month . Researchers say TikTok stars can earn up to $1 million per post.
How many Instagram followers do you need to get paid?
Jobs With Us total about 1,000 followers , you can make money on Instagram. Neil Patel, a well-known digital marketer, says the key is engagement - followers who like, share and comment on your posts. “Even if you have 1,000 engaged subscribers, the earning potential is there,” he writes on his blog.
How can I earn fast?
How to make money offline
- Sell your carefully used clothes. Selling clothes you no longer wear is a quick way to make some money. ...
- Trade in old phones, electronics for cash. …
- Get a job babysitting. …
- Rent a car.
… - Sign up for TaskRabbit. ...
- Become a private tutor. ...
- Ride Uber, Lyft. …
- Deliver for Amazon, Uber Eats.
How much money do you get for 1 million TikTok likes?
Like Youtube, TikTok doesn't pay its creators for ads. Creators with 1 million or more followers can get paid. $1,000 to $5,000 + per month . Researchers say TikTok stars can earn up to $1 million per post.
How much is a 10K Instagram account worth?
10k Instagram account costs $100 .
How much money do 10,000 Instagram followers earn?
2) Instagram influencers with less than 10,000 followers can earn $ on average $88.00 per post. Those with fewer than 100,000 followers average $200.00 per post, but these numbers often vary from account to account. Instead, most accounts at this level are given free products or posting discounts.
Can you make money with 100,000 subscribers?
Once influencers reach over 100K followers, they typically start charging at least $1,000 per post.
For example, Sam Ushiro, who has 283K followers and charges $1,500 per post. Not to mention, celebrities like Kim Kardashian West with 107 million followers can earn over $500,000 for a sponsored Instagram post.
What happens when you hit 10k on Instagram?
Once you have 10k followers, Instagram makes it easy for you to get people to your site via Stories with a swipe up feature to link . Swiping up is the only way to get a direct link from your Instagram to your other web properties. And it's available in STORIES if you have 10k followers.
How to monetize your Instagram?
How to make money on Instagram with and without followers
- Get paid for sponsored posts.
- Promote affiliate links.
- Launch an Instagram store.
- Make money from your content.
- Become an Instagram coach.
- Advertise your brand.
- Get paid to educate your audience.
Does Instagram pay money?
Depending on your unique Instagram content brand, your audience, and your level of commitment, you can make money on Instagram in the following ways:… Become an affiliate and earn commissions from selling products from other brands. Creating and selling a physical or digital product, or offering a paid service .
Is becoming an influencer worth it?
As an influence, you can earn good money . You can also get some fame and admiration from your followers. However, if you fail to be sincere, it can be difficult for you to turn your personal brand into a long-term and successful one.
Why do influencers make so much money?
Sponsored content (the best way for influencers to make money)
Sponsored content is one of the most common ways for influencers to make money. A promotional post is when a company pays a influencer to advertise their product or service on the influencer's social media pages.
.
Who is the richest youtuber?
Top 15 YouTube Millionaires So far in 2021
- Ryan's World (formerly Ryan ToysReview). Condition: 80 million dollars. …
- The dude is perfect. Condition: 50 million dollars. …
- PewDiePie: Felix Arvid Ulf Kjellberg. Condition: 40 million dollars. …
- Daniel Middleton - DanTDM. …
- Markiplier: Mark Edward Fischbach. …
- Evan Fong. …
- MrBeast. ...
- David Dobrik.
How much money does 1 million YouTube views make?
In 2019, T Series became the first YouTube channel to reach 100 million users.
...
How much money do YouTubers make in India?
| Video views | Estimated income (in dollars) | Estimated income (in ₹) |
| 10K | $50 to $80 | 200 to 500 won |
| 100K | $500 to $2,500 | From 2,000 to 5,000 won |
| 1 million | $3,400 to $40,000 | ₹ 7,000 to 30,000 ₹ |
| 150 million | $80,000 to $100,000 | From 1,50,000 to 6,00,000 won |
How much money do you get for 5,000 YouTube views?
Some Sellfy numbers: a creator with 5,000 views per month can earn Between $1 and $20 from AdSense.
The same creator could earn anywhere from $170 to $870 a month selling products.
Tags: Is It Worth Paying To Shout?MeaningSocial MediaUrban DictionaryWiki
Instagram Calculator - Estimate How Much It Costs to Advertise on Instagram!
How much does advertising on Instagram cost?
What is the cost of advertising in Instagram profile? How much do bloggers earn? You can check how much a blogger (or you) could earn from a particular publication, just paste the link to his post and click on the button.
The above tools are not official Instagram tools and are not affiliated with or endorsed by Instagram in any way. This tool has been designed to provide potential bloggers and micro-bloggers with the opportunity to earn.
Unlike YouTube, where you sell ad space on your videos and channel page for ads at a rate determined by Google, Instagram does not compensate its users for showing ads on their posted photos.
Instagram is owned by Facebook, so it culls Facebook ads on people's posts. So Instagram influencers and brands don't have middlemen or any set rates if they want to work together. Brands make deals with bloggers and micro-bloggers, and the cost of advertising on Instagram can vary markedly depending on the circumstances. However, in almost all cases, one thing remains the same: bloggers get paid more if they have a high level of engagement as well as a large number of followers. Brands are well aware that you can easily buy followers that are of no practical value to anyone. Hence, they are much more interested in you having real followers, those who interact with your posts.
Compared to other social networks, Instagram accounts have a relatively high level of engagement. For example, the average Facebook or Twitter user only has an engagement rate of 0.5 – 1.0%. But, as account analysis shows, Instagram has an engagement rate of 3%. Any level of engagement above this, combined with a large following, suggests that you are an influencer among your peers.
Our Instagram earnings calculator takes into account all these factors. We're looking at the average engagement rates of your last 12 Instagram posts (engagement is likes and comments on your posts). Example. If your engagement rate is less than 8% and the number of followers is less than 1000, you can expect to get paid less from brands than those bloggers who exceed the average engagement rate on their posts.
From a brand perspective, niche also matters. For example, fashion firms are much more likely to work with influential name bloggers than plumbing firms, and brand budgets are also highly dependent on niche.
Your Instagram account needs constant growth
Instagram doesn't have a standard way to make money, unlike YouTube and its Google Ads. Therefore, as a blogger, you need to find brands willing to pay you directly.
Any Instagrammer who wants to make money needs to be attractive to the majority of the audience and be constantly active, fulfilling their priority task.
You can improve your position in the following ways:
- By improving your bio so it is very clear who you are and who wants to follow you
- Conduct ongoing analysis of your Instagram account using a variety of services. (Read our article about 20 good services for Instagram)
- Like most social networks, Instagram likes to see evidence of regular posting, not sudden bursts of activity when you feel like you have free time. Publish
- High quality original photographs. Try taking pictures with a decent camera rather than just your phone. You should be known for producing really good content (which in the case of Instagram is high quality images).
- Use relevant hashtags to help people in your niche find you from your tagged images, this is where a hashtag generator can help you
- Interact with your followers by commenting and liking their images and they are more likely to do the same in exchange for yours.
- Make a content plan, because consistency is a sign of excellence.
Start with a simple list of topics you want to cover in your posts and expand as needed.
Also, in our recent article, we analyzed 9 ways to increase the activity of subscribers in your profile.
Sponsored posts
Sponsored posts are the most common form of collaboration between brands and Instagram influencers. So how much does it cost to charge for advertising on Instagram? Our calculator above is designed to show you the approximate cost of advertising on Instagram. In this situation, the brand will typically reach out to someone it considers influential and offer to pay them to promote the sponsor's image to their followers.
Of course, to be effective, a sponsored post needs to fit well with the blogger's audience and look like a real influencer recommendation. In recent years, the FTC (Federal Trade Commission) has stepped in by this time, and sponsored posts are now required to be clearly labeled as such. As long as the product fits well with your profile audience, it doesn't matter if the post is tagged #promo or #promo.
A perfectly sponsored post shows how the brand's product fits perfectly into the life of a blogger and how it can just as easily fit into the lives of his or her followers. Top Instagram influencers, with thousands of active followers in a popular niche, can earn very lucrative fees for posting sponsored posts. The Grouphigh Influencer Marketing Report suggests that an average person blogger can charge between $200 and $500 per post.
Those with over 100,000 followers are unheard of earning between $700 and $900 per photo. Those with 500,000 followers can get anywhere from $2,000 to $3,000 per photo posted.
Of course there are superstars. Kim Kardashian West was able to get $300,000 for posting on all of her social media. Of course, she has 87.1 million :). A typical post by any of the Kardashian/Jenners clan usually nets at least $200,000. Often, Insta bloggers create content and the brand has the right to reuse that content in their marketing and on their website.
