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How do i connect my facebook shop to instagram


Setting up Facebook and Instagram by Meta · Shopify Help Center

This page was printed on Dec 08, 2022. For the current version, visit https://help.shopify.com/en/manual/online-sales-channels/facebook-instagram-by-meta/setup.

Before you can start selling on Facebook or create Facebook ad campaigns in Shopify, you need to set up Facebook and Instagram by Meta.

Facebook and Instagram by Meta has one product catalog for Facebook Marketing, Instagram Shopping, and Facebook shop. All products in your catalog are available to all three features. If you make a product unavailable, then the product is removed from all three features.

Caution

If you install Facebook and Instagram by Meta and connect any associated accounts, then disconnecting any of those accounts can result in disconnecting all active Facebook features.

Basic requirements

To use Facebook and Instagram by Meta your store needs to be on the Basic Shopify plan or higher. Before you can start using Facebook and Instagram by Meta, you need to set up a Facebook Business Manager that's connected to both your business's Facebook Page and an ad account that has an admin role for the Business Manager.

If you have a personal ad account, then you need to connect it to a Business Manager. If you've never run ads with your personal ad account, then you need to create a new ad account inside Business Manager before you can create Facebook ad campaigns. Learn more about Business Manager and ad accounts from the Facebook Ads Help Center.

If you don't have a Business Manager, then you can set one up when you're setting up Facebook and Instagram by Meta.

Facebook Page settings

The following requirements need to be met on Facebook before you can connect your Facebook Page:

  • Your Facebook account needs to have an admin role on the Page.
  • The Facebook page needs to be published.
  • You can be an admin on multiple Facebook pages, and access them all using a single Facebook Business Manager. However, every Facebook business page can only be owned by a single Facebook Business Manager. You need to be the admin of both the Facebook Business Manager that owns a specific Facebook page and the Facebook page itself to connect it with Facebook and Instagram by Meta in Shopify.

Learn how to create a Facebook Page for your business at the Facebook help center.

You also need to sell by using a Shopify online store, and your store can't be password protected. Learn how to remove your online store password.

Channel eligibility

To install Facebook and Instagram by Meta you need to have a Facebook account and an online store. If you don't have a Facebook account when you install Facebook and Instagram by Meta in your Shopify admin, then you'll be prompted to sign up for one.

You might need to change your store's settings before you can add a sales channel because of specific eligibility requirements.

If your store isn't eligible for a sales channel, then the channel appears as Unavailable in your Shopify admin. Click You can't add this channel to see why your store isn't eligible.

Install and set up Facebook and Instagram by Meta

Steps:
  1. From your Shopify admin, click Settings > Apps and sales channels.
  2. From the Apps and sales channels page, click Customize your store.
  3. If applicable, then log in to continue to the Shopify App Store.
  4. From the Shopify App Store, search for Facebook to learn more about the sales channel.
  5. Click Add channel or Add app.
  1. From the Shopify app, tap Store.
  2. Tap Add channel beside Sales channels.
  3. From the Add sales channel screen, tap Facebook.
  4. Tap Add Facebook.
  1. From the Shopify app, tap Store.
  2. Tap the + button beside Sales channels.
  3. From the Add sales channel screen, tap Facebook.
  4. Tap Add FACEBOOK.
  1. Click Start set up on the feature that you want to install first.
  2. Click Connect account.
  3. Sign in to your Facebook account.
  4. Connect the Facebook assets that are required to set up the features that you want.
  5. Accept the terms and conditions.
  6. Click Finish setup.

After you set up a feature on Facebook and Instagram by Meta, the Facebook assets that you connect are already completed for the set up of additional features. Some additional assets, such as an Ad Account for Facebook Marketing, might be required to complete the set up of certain features.

For more details on setting up Facebook and Instagram by Meta features, refer to:

  • Instagram Shopping
  • Facebook Shop
  • Marketing with Facebook and Instagram by Meta
  • Facebook's customer data-sharing levels.

Adding staff to Facebook and Instagram by Meta

If staff set up the channel in their Shopify admin, then Facebook and Instagram by Meta is displayed to all other staff but it won't appear as connected.

If staff need to use Facebook and Instagram by Meta, then they need to connect to Facebook and Instagram by Meta in their Shopify admin, using their own Facebook account. The staff's Facebook account must have admin permission on the Business Manager and Facebook page associated with the Shopify store to be able to successfully connect to Facebook and Instagram by Meta.

Authorizing Facebook and Instagram by Meta for your Facebook account

When you set up Facebook and Instagram by Meta, you give Shopify permission to access a Facebook Page for your business, as well as a Facebook ad account and Business Manager. The Facebook Page connects to your personal Facebook account, but Shopify uses your personal Facebook account information only to access the Facebook Page, Ads Manager account, and Facebook Business Manager.

Note

If your Facebook account has an administrator or editor role on a Facebook page, then you can post, comment, and message as the page without customers seeing personal information. Learn more about Facebook Page roles.

Understanding roles and permissions on Facebook

On Facebook, you need an admin role for a Page and Business Manager before you can access all of Facebook's settings and make certain changes. Pages and Business Managers have separate account permissions, which means that you need admin roles for each one. The Business Manager that you select in Facebook and Instagram by Meta must be the owner of the Facebook page during onboarding. If the Facebook Page is owned by a different Business Manager, then the Facebook Page isn't listed as an option to connect. If you can't connect a desired Facebook Page, then check that the Facebook Business Manager you are connecting owns the Facebook page, or try connecting a different Business Manager.

You can find an overview of Facebook roles and permissions and links to more resources on the Facebook Help Center.

Additional help from the Facebook Help Center

If you need help with troubleshooting your Facebook account setup, then see the following articles from the Facebook Help Center:

  • To learn more about managing Facebook Page roles, refer to How do I manage roles for my Facebook Page?
  • To learn more about changing permissions on your Facebook advertising account, refer to Add Accounts and Permissions.
  • To learn more about setting up a Facebook Business Manager, refer to Create a Business Manager.
  • To learn more about adding a payment method to a Facebook ad account, refer to Add a payment method in Business Manager.
  • To learn more about adding or changing spending limits for your ad account, refer to Create an account spending limit.

How to Connect Your Online Store to Facebook and Instagram

In May 2020, Facebook launched Facebook Shops that makes the shopping experience even more seamless and benefits especially small businesses. People can shop easily from your Facebook Page, your Instagram profile, or by swiping up from your Instagram Stories. With full-screen photos and customizable collections, you can build a brand identity and inspire product discovery on Facebook and Instagram.

Facebook is rolling out this new feature to businesses who currently sell products on Facebook or Instagram or both and will send them an email and a notification when the new shop is ready. To prepare your business for success this is a great time to connect your online store to your Facebook and Instagram accounts and start selling products on social media.

1. Check that your business qualifies for Facebook Shops

To create a Facebook shop you must sell physical items, agree with Facebook Merchant Terms, have a valid US bank account, and have a Tax identification Number. 

2. Make sure you have the right template on your Facebook page 

Go to your Facebook page on your computer and click on the “Shop” tab on the left side of the page. If you don’t see this tab you need to change your page template. To change the template, click on the “settings” on the top right corner of the page and then choose “templates and tabs” from the options on the left side. When you click on the “templates and tabs” you see your current template at the top. Click on “edit” and scroll down to select “shopping.” Then click on “apply template” and “ok.”  Go back to your homepage and now you should be able to see “Shop” as one of the tabs on the left side of the page.

3. Create your Commerce Account 

Click on the “Shop” tab on the left side of your Facebook page and then click on the “Go to Commerce Manager” button. You’ll be taken to the Commerce Manager, Facebook’s commerce order management tool. On that page you’ll need to set up your business information, products and settings, and payouts. 

4. Set up your business information

Under “Business Information” click on the “set up” button. First, insert the public name of your business. Next, connect your commerce account to your existing Facebook page. And lastly, connect your commerce account to a Business Manager Account. If you don’t already have one, click “Create a Business Manager Account” and enter your business manager account name. This can be the same as the public name of your business or something else, the name won’t be visible to customers. Click “Finish set up.”

5. Add your products, shipping options, and customer service information

Under Products and Settings, click on “get started.” First, select a product catalog to show in your shop. If you don’t have an existing product catalog, click on “Create a New Catalog.” Next, select your shipping options and choose from standard shipping, expedited shipping, and rush shipping. On the pop up that opens with each option, insert estimated days to delivery, the price, price per additional item, and cart minimum for free shipping. Once you have saved this information for each of your shipping options, click “next”. Last, add your return policy. Insert your return window and customer service email and click “save”. 

6. Link your bank account to your Facebook shop

Under payouts, click “get started.” First, enter your business address and your email address. Next, select your business category from the drop down menu. On the third page, enter the state where you do business and your State Tax Registration Number. On the fourth page, select your business type from the drop down menu and then fill out the representative’s information. Lastly, fill out your bank account information and click on “Finish setup.” 

If all the information is correct you should receive a notification that says “you’ve completed setup!” Review the business information on the right side of the page and make sure that everything looks right. If everything looks fine continue to the next step. 

7. Set up your catalog

If you already have an online store that is managed by Shopify, BigCommerce, Magento, OpenCart, or WooCommerce you can connect that directly to your Facebook shop. Go to the Catalog Manager at https://www.facebook.com/products/. Select the “create catalog” button on the top right corner. On the next page, select e-commerce. Next, you’ll be given the options to upload content or to connect to an e-commerce platform. Select the connect to e-commerce platform. Choose your e-commerce platform from the dropdown menu and click “view next steps.” On the right side you’ll be given instructions on how to connect your e-commerce platform to your Facebook shop. Follow the instructions and after you have successfully connected the two you can continue managing your inventory on your e-commerce platform and your products will automatically sync with the Facebook shop.

8. Make sure your products are available also on Instagram

If you want to sell your products also on Instagram make sure you have an Instagram business profile and the profile is connected to your Facebook page. To change your personal profile into a business profile, go to your profile page and click on the three lines on the top right corner. Choose “settings”, then “account”, click on “switch to professional account”, and choose “business”. To connect your Instagram account to your Facebook page, go to your profile and click edit profile. Under “public business information”, select “page” and choose your Facebook page. 

Once you’ve connected your Instagram account to your Facebook page, go to your profile page and click on the three lines on the top right corner. Choose “settings”, then “business”, and then “sign up for shopping”. Once you’re approved you’ll see a new option titled “shopping” under the “settings” and “business”. 

9. Start selling products on Facebook and Instagram 

Once you have connected your e-commerce platform to your Facebook page you’re all set and ready to start selling products on Facebook. You should now be able to see your products on your Facebook page under the “Shop” tab. 

Your catalog is also available on your Instagram page and you can see it on the profile page under the bio. To drive more sales you can tag products in your posts. To do that upload a photo like you would normally do and then tap on the products you want to tag. You can tag up to five products. Start typing the name of your product as it appears in your catalog and select the name when it appears in the search box. You can tag five products also in a video post and one product in an Instagram Story. 

Please contact us if you have any questions about selling your products on Facebook and Instagram!

Instagram Shopping and Facebook Shop

Instagram and Facebook Shopping is a new convenient tool in digital marketing. It allows you to create online storefronts in these social networks and thus simplify the user's interaction with your brand.

Just imagine, now your followers can watch the feed, communicate with other users and make purchases without leaving their favorite application.

One-stop shop on Facebook and Instagram

Facebook Business Suite is a relatively new tool for business owners that makes it easier to manage your Facebook and Instagram accounts and reach even more potential customers. It was introduced on the territory of Ukraine in September 2020. We also recommend paying attention to setting up contextual advertising. It will greatly help boost sales.

Accounts must be linked in order to use the Facebook Business Suite interface.

With this tool you can:

  • View account information, recent posts and statistics.
  • View and reply to messages in Instagram comments and Direct, Facebook page comments, and Messenger.
  • Schedule new publications and publish posts.
  • Create advertisements and promote your brand on these social networks. You can also view metrics for ads you've created.
  • Work in Commerce Manager: To do this, you need to switch to it from the Business Suite desktop version or from the Business Cabinet. Here you can create a business merchant account (if you don't already have one), where you can add products to your Facebook catalog and populate your Instagram product catalog. Hopefully, in the future, Facebook will announce the ability to manage a single store directly from the application.
  • Use other tools: Company Settings and Page Settings and Ads Manager.

Instagram Shopping: Its Features and Opportunities

Instagram Shop is a handy tool that will help your business grow and make shopping easier and more convenient for users.

In this way, you transform your account into a virtual shop window, where customers can view various products and buy them by clicking on the link to the site through the browser built into the application.

What will it give:

People have been using this social network for many years to buy goods. After seeing the latest news from a blogger or in an online store account, subscribers are looking for a convenient way to purchase the item they like.

With the help of Instagram Shop, shopping will no longer be a routine and will give subscribers the real joy of convenient and pleasant shopping.

This feature was launched in July 2020. For US users, ordering on Instagram is even more convenient, as businesses in this country can sell their products directly in the app.

This option may be available in other countries in the future, but for now, Instagram Shopping in Ukraine 2021 directs your followers to third-party shopping platforms.

Here you can:

  1. Create a custom shopping storefront in your company account;
  2. Place product tags in stories and posts to attract even more user attention to your product;
  3. Be creative with product selections, grouping them by topic;
  4. Promote by running ads with product tags;
  5. Checkout directly on Instagram (U.S. users only).

The following features are not yet available for everyone and are available for brands where you can order via Instagram:

  • Shop with your favorite bloggers and buy what they are now showing;
  • Announce the launch of a new product line;
  • Sell live, while communicating with subscribers in real time.

Learn how to get approved for shopping on Instagram:

▚ Your business is in a supported region. Everything is OK here - Ukraine is on this list.

▚ You comply with the Trade Rules and Seller Agreement - Instagram Community Terms of Service.

▚ Products also meet the requirements of this social network.

▚ You have registered your own website with a domain where you sell your products. You must provide and verify ownership of the domain through which you are selling.

▚ Your business account looks secure and active: you have a large following.

Also make sure you have the latest version of the app installed and that you have set up purchases on this social network.

Let's move on to the next important point, how to make a store tab on Instagram. Let's go!

How to enable Instagram Shopping

Instagram Shop setup highlights: how to enable this option:

  1. Open an account and click on the 9 icon0118 Menu (three horizontal bars) in the upper right corner of the screen.
  2. Select Settings in the pop-up window.
  3. Click on the Company icon and select Shopping (only available for Instagram Shopping approved businesses).
  4. Click on Continue and select the product catalog you want to link to your account. You can download it in two ways: using Facebook Business Manager or using a partner e-commerce platform.
  5. Click on Done .

That's all you need to know about how to connect Instagram Shopping in Ukraine.

But technically correct settings alone won't take you far: the catalog should contain all the relevant information about your goods/services: description, size range, cost and a presentable photo of the product.

How Facebook Shop works in Ukraine

Facebook Shopping is a feature similar to the one that exists for Instagram business owners. Moreover, Facebook Shop was ahead of Instagram Shopping by a couple of months: it was launched on May 20, 2020.

This is a great opportunity not only to introduce your products or services to customers, but to sell them right away, while users are “fired up” with the idea of ​​​​purchasing this product.

What will a business that uses Facebook Shop in Ukraine get?

  • For your convenience, a flexible set of settings that will allow you to timely inform users about various promotions and discounts, as well as group products into easy-to-read categories and collections.
  • No restrictions on the number of added products.
  • The ability to mention products in posts, stimulating the interest of users.
  • Communication with customers is carried out directly through the page.
  • Launching advertising for products from the store.
  • The ability to list your products on the Facebook Marketplace, where even more potential customers will notice them.
  • Analysis of statistics: the number of clicks, views and purchases from this section.

Who will really benefit from this tool:

➤ The target audience is concentrated in this social network;

➤ The page is quite active and attractive to potential customers;

➤ You have a fixed price for goods (the fact is that shopping on Facebook is not suitable for those businesses where the cost is calculated on an individual basis).

Before using Facebook Shops, you need:

  1. Start a business page on this social network;
  2. Link her to your Instagram profile;
  3. Approve an agreement for sellers.

Let's move on to the most interesting.

How to set up a Facebook shop:

  • Open Settings page;
  • Select item Templates and tabs and click on the button Add tab ;
  • Select item 9 from the drop-down list0118 Store ;
  • Done!

It only sounds simple in words. In practice, passing through moderation is not an easy task: companies often have to change product descriptions, photos, etc. several times to get approval.

You will also need to set up store details: add a catalog, specify your business type, tax registration number, type of goods you plan to trade, as well as available shipping options, return policy and customer service email.

The next important thing is to set up your payments. Typically, you can use PayPal or Stripe for these purposes.

We proceed to filling the store.

To do this, you need to upload:

▣ Photo / video of products;

▣ Name and description. Keep in mind that the description should not contain mobile numbers, html tags, or simply irrelevant information;

▣ Price;

▣ Delivery options;

▣ Visibility - select the "public" option.

Now you know everything about how to trade on Facebook and Instagram.

If you are not ready to spend time setting up and waiting for your accounts to be moderated, we are waiting for you at Zwebra.

Our SMM specialists will select the best promotion strategy for your business needs. Do you want to know the cost of SMM promotion?

Still not sure if this feature should be implemented?

Definitely, yes, if you want to make the company more loyal to users, and the process of purchasing goods - an order of magnitude more convenient.

Customers will definitely appreciate this approach, and this is a step forward to even more sales and business growth in general.

How to connect Instagram Shopping | Manual

Since March 2022, Instagram has been banned in Russia. In other countries, all its features are still available.

Instagram Shopping allows users to buy directly from a photo or video in any section of the social network. At the same time, there are different opportunities in different countries. About all the nuances - in this article.

Instagram Shopping Features

When creating a store, you can choose a sales scheme. On the website, on Facebook, on Instagram or through private messages. There are limitations here.

Somewhere you can’t sell inside the application - only show tags, information about the product in the card, and then go to the site, from where you can already place an order.

In the US and a number of other countries, full functionality is available - placing an order directly in the application. It works on the basis of the Facebook Pay service. Companies decide for themselves whether to connect the checkout feature on Instagram or not.

If they decide not to connect, they will be able to transfer the user to the site, and use Instagram solely as a showcase. The company and bank account must be registered in the United States.

If you're temporarily in a country where Instagram Shopping isn't available (for example, while traveling), you may lose the ability to tag products. Restoring access takes up to 2 weeks.

How to connect Instagram Shopping

Consider a variant with limited functionality when sales go through the site. The feature is available on business accounts that are connected to a Facebook page.

MySklad already has integration with Instagram Shopping and Facebook — you can automatically upload products, current balances and prices to social networks, and add product links directly to posts.

Create a catalog on your page on the social network, and unload the goods, their modifications, photos, prices and balances from My Warehouse. The data is synchronized automatically - you can set the interval or start the update yourself at a convenient time.

A link to the main online store is attached to each product - the buyer follows it and places an order. Integration is available free of charge on all tariffs of MoegoSklad. You can set it up if your business account on the social network has the Instagram Shopping feature. See video instructions for more details.

How to set up Instagram Shopping

  1. Create and link a directory. Can be done using the Commerce Manager tool, a desktop platform for managing sales on Facebook and Instagram. The service helps to create a new catalog or connect an existing one, process orders, etc. To use product tags and stickers, select an e-commerce catalog.
  2. Connect Instagram Shopping in your profile settings and submit your account for verification. It usually takes several days. The verification status can be found at any time in the "Purchases" section in the settings. As soon as the account is approved, a notification will be sent from Instagram.

After that, you can create a post with a shopping feature. Up to five products can be added to a post with one image, and up to 20 products can be added to a post with multiple photos or videos. You can only add one product sticker per post in Stories.

Thus, you use Instagram Shopping as a storefront - a buyer on the social network will examine the product, but will go to the site to purchase.

Instagram Shopping Tags and other opportunities to promote

Instagram Shopping has a set of tools that make trading easier.

Collections of goods. You can collect products into groups by topic. At the same time, it is not necessary to make collections that are familiar to everyone, for example, “New Products” or “Hits of Sales”. Categories can be any and convenient for customers. You can create "10 Gifts for Grandma" or "All for the Holidays".

Product tags. Instagram Shopping Tags are special tags. The user clicks on them and gets to the page with information about the product. From there, he can go to the site and make a purchase. Thus, the number of clicks decreases, and the client does not postpone the purchase.

Advertising. You can set up ads with product tags. You can promote already existing publications with tagged products in the feed or popular, or create new ads in Ads Manager.

You can also create custom audiences for advertising: select groups of users who have performed a specific action. For example, those who viewed or saved the product. How to set up ads - we tell below.

You can attract new customers by creating new custom audiences or expanding old ones. Create a user group from both Facebook and Instagram. You can include more sources if you choose audience expansion.

For example, you can create a shopping custom audience that includes people from both Facebook and Instagram. You can also create a shopping custom audience based on multiple events. For example, based on the Add to Cart and View Product Details events.

Who and what niches Instagram Shopping suits

To understand which product is easier to promote on Instagram, you need to look at the portrait of the platform's audience. It's more of a female audience. Age category from 18 to 34 years.

Hence the assumption of which products will sell well on Instagram:

  • Things that reflect the lifestyle - clothes, jewelry, shoes, accessories, cosmetics, perfumes, sporting goods.
  • Trendy products that reflect the spirit of the times. It can be anything from a case for wireless headphones to masks and sanitizers.
  • Visually appealing products whose purchases are dictated by emotions. For example, decorative interior items or handmade.

The list can be supplemented with household appliances, car parts and pet products. We will talk about limitations in the next section.

The US was among the first to gain access to Instagram Shopping in 2018. And there, entrepreneurs can already draw conclusions about its effectiveness.

Magnolia Boutique women's clothing store owner Susan DelPriore told Big Commerce that after publishing 117 tagged posts, traffic from Instagram increased by 4% and revenue from the social network increased by 20%. She advised telling subscribers about the new feature in the feed and stories, as well as doing cross-promotion in other social networks. In addition, it is important to give instructions on how to place an order correctly.

John Lott, director of children's clothing store SpearmintLOVE, said that after 208 posts on Instagram Shopping, traffic from the social network increased by 12.61%, and revenue from Instagram increased by 8%. He also noted that it was important to tell subscribers about the new feature - the store published instructions in stories for two weeks.

Do not forget that in the USA the option of ordering and paying directly from the social network works.

What not to sell on Instagram

Instagram is owned by Facebook and is part of its advertising network. The same rules apply for paid publications of both sites.

For example, you cannot advertise and sell tobacco and tobacco products, as well as prescription drugs, drugs, and wiretapping devices.

We have put together in a table a list of all products that cannot be advertised on Instagram. Download and study it.

Fragment of table

Download Facebook and Instagram trading rules

How to manage the range of products in Instagram Shopping

On Instagram, just like on Facebook, you need to upload the products you are going to sell to a catalog. There are two ways to link a catalog to your social network account:

  • Via Commerce Manager. This is a do-it-yourself tool available in Facebook Business Manager.
  • Through a partner e-commerce platform. For example, Shopify or Big Commerce.

By the way, if you have a store on Shopify, you can connect it to the MyStorage service. This is how you add data on orders and counterparties from the platform for launching an online store to a single accounting system, where there is everything for online trading.

In My Warehouse, you can always see information about the balances that will be automatically uploaded to Shopify.

Try MySklad

With the catalog you can:

  • Add and manage product details. You can upload an image, write a description, set a price, change color or size. And also - add several positions at once and a link to the store's website.
  • Group ads. This is useful if you need to combine different posts with a common theme. For example, information about discounts and promotions.
  • Create selections for shops. To show customers all the products that may be of interest to them.
  • Assign permissions. Then other people or partner companies will be able to work with your catalog.
  • Download country and language information. This way, buyers will automatically see the correct information and prices for items in the ad or in the store.

Read also: 7 problems that prevent trading on the Internet

It is not necessary to create multiple directories. All product data can be stored in one. You can change information about a product in the catalog at any time. But it is important that it always contains accurate data on prices and availability of each item.

Also, the rules for returning goods and funds should be written either on your website or in the store's Instagram account: for example, in current stories or in a separate post.

Sometimes sellers do not indicate the cost of goods and call it only in private messages. But not everyone does this. For example, the NeBabushka yarn store does not hide prices, says its owner Natalya Maltseva. The ability to put a price tag directly on a photo in a post is convenient for her.

We have never closed prices. The price in the label in the post will not scare anyone away. And if this happens, then this is not a representative of our target audience.

Natalia Maltseva

shop owner "NeBabushka"

See also: How to tie big money: the success story of the Nebabushka yarn store

According to Natalia Maltseva, Instagram Shopping tools will help meet spontaneous demand: “Now it’s traditional for us — follow the link in the profile description. And the person is forced to either leave the post and follow this link, or enter the name of the site in the browser.”

But for some sellers, the main disadvantage of Instagram Shopping is precisely that live communication with the client is lost. Sellers say that sometimes with the “answered price in PM” format, a dialogue is started with the client, which ultimately leads to a sale. Indeed, in a live conversation, the seller can always offer an alternative or resell something else.

Firstly, you can use visual content to attract potential customers, and secondly, you can immediately get feedback.

“If you break Instagram down into elements, then there will be no unique tools for promotion in the social network,” says Ekaterina Pyankova, a target specialist at MoegoSklad.

Hashtags, targeting, bloggers, smart feed - all this is also available in other social networks. Taken together, the social network continues to be one of the best for business. There are probably almost no brands left that do not have an Instagram account.

Ekaterina Pyankova

targetologist of My Warehouse

The owner of the NeBabushka store believes that the secret of Instagram's effectiveness is that communities of people with the same interests are quickly formed there.

People come to see what's going on in the store. And through Instagram, we convey the atmosphere that residents of other cities and countries cannot feel when they come to the store. For them, this is a kind of window.

Sales in social networks are suitable for those who want to receive orders online and at the same time do not invest in the creation and promotion of an online store. Watch our tutorial to learn where your products will sell best, how to process orders, and how you can save money.

Get master class record

Targeted advertising

There are three main ways to promote your store on Instagram:

  • targeted advertising,
  • advertising with bloggers,
  • advertising in thematic communities.

Ekaterina Pyankova considers target to be the most effective of them. This is an advertisement that is shown to an audience according to predetermined parameters: user behavior on the network, their age, interests and field of activity.

It is easier for those who use it to increase sales, because in this way the publication is most likely to be seen by those who are interested in buying. To run targeted advertising, all you need is a business account.

There are no fixed numbers on Instagram. Sometimes it's expensive and good, sometimes it's cheap and bad, sometimes it's expensive and bad, sometimes it's cheap and good. Any result is useful information for further work.

To run targeted ads, you need to set up a campaign in your Ads Manager dashboard. Through it, for example, you can run ads on:

  • people who "similar" to your customers in terms of age, occupation and hobbies;
  • all visitors to your page or site;
  • regular customers;
  • visitors who added items to their cart but did not purchase them.

Most stores stop at targeting or working with bloggers.

We review our products and engage bloggers to talk about our products. We didn’t work with targeting for a while, but now we have changed a specialist, and we will launch this type of advertising again.

Shopping ads and posts tagged with Instagram Shopping Tags

Instagram Shopping tools complement existing types of advertising. For example, you can promote posts with tagged products or create ads from scratch in Ads Manager.

Product tagged ad For a business that has been promoting their products on Instagram for a long time, the button to go to the site under the publication is a chance to increase sales even more.

The ability to place a link to buy under the post will significantly increase the conversion.

What hinders the promotion of goods

Since 2016, Instagram has had an algorithmic feed, so the time of publication of advertising posts does not affect their effectiveness in any way. But the cheating of subscribers, which is still sometimes used by both business and bloggers, will not lead to anything good. In the worst case, you can lose your account.

There are other difficulties that a business may face.

If you don’t have a constant influx of new subscribers, the number of outreaches decreases. Our task now is to ensure a constant influx of fresh subscribers.

“The audience has high requirements for brands. The account must comply with trends and actively adapt to new ones. And at the same time, there are high requirements for sincerity and openness,” explains Ekaterina Pyankova.

The influence of Instagram is based on visual imagery and on conveying emotions through text and video. If a person did not immediately respond to your offer, it is likely that in a second he will be distracted and fly away somewhere else.

For example, it’s not enough for a clothing brand to simply post a photo. The audience expects videos from production, promotions, contests, high-quality videos, user-generated content.

The audience of the social network is spoiled, any “respite” threatens with replies and loss of interest.

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