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How do facebook and instagram work together


How To Link Instagram To Facebook & Why You Should

Share images directly to News Feed

Ever since Facebook decided to drop $1 billion on the acquisition of Instagram, the offered integration has made the two social platforms seemingly inseparable. The integration these two services offer is something you can’t yet find across any other social media platforms.

Other social media sites such as Twitter do allow you to publish Instagram posts in web link format. However, Facebook is the only one that will let you share images directly from Instagram to your News Feed. 

Table of Contents

    Streamlined content is only one of several reasons to link Instagram to Facebook. Let’s dive into them.

    How To Link Instagram To Facebook & Why You Should

    The ability to link Instagram to Facebook gives you the chance to post the pics and videos you take or edit seamlessly for your viewers and fans. To add to this, Likes you acquire on Instagram will translate over to your Facebook posts.

    Facebook’s user base is far larger than that of Instagram. Using both will have the extra added benefit of reaching more people, with the potential of increasing your following significantly. That, and Instagram’s algorithmic feed has been shown to prioritize the more engaging posts, meaning additional likes received on Facebook could help your content rank higher.

    Not only can you increase exposure, but even if you don’t care about that, keeping up with friends, family, or fans is made easier when cross-posting between platforms. Also, account recovery is less painful when you lose your account or can’t access one of them. Being linked will help save you a bit of frustration.

    Facebook will even save all uploads from Instagram and place them in their own album titled Instagram photos. Not to mention all Instagram post details like location, hashtags, and emojis are seamlessly shared to Facebook.

    Brand Engagement

    Instagram currently has over 200 million active users with 75 million of them active each day. With 43% of all brands posting daily, Instagram is indeed a platform that has branding written all over it.

    Instagram provides brands with an additional social media platform to garner exposure, a larger fan base, and an uptick in revenue. Keeping your social media options minimal by sticking to only Facebook or Twitter can severely hinder your chances in an overly saturated market, where other brands have already embraced multiple digital platforms.

    You most certainly don’t want to break up your audience by asking them to switch up social media platforms. So the only real solution is to use both. Even if fans won’t follow you over you’ll still have two active sources of content enabling you to build a second fan base.

    Just let your Facebook fans know about your Instagram profile and provide them with a choice to follow it or not. Showcase all Instagram content to your Facebook audience in posts and every photograph that is relevant to them should be hashtagged as such.

    Link Instagram to Facebook

    To link the two social media accounts will require a mobile device. The process of linking Instagram to Facebook is almost identical for both iOS and Android operating systems.

    • Begin pairing your accounts by opening the Instagram app on your mobile device and heading to the Profile screen.
    • Tap the Menu icon (three horizontal lines) located in the upper-right corner of the screen.
    • From the menu, tap Settings.
    • From the long list, tap Account.
    • Followed by Linked Accounts.
    • Here you’ll find a list of different social platforms that you can link up to your Instagram account. Facebook will be at the top of the list.
    • It will benefit you to link up any accounts that you see that can integrate with Instagram including Tumblr, Twitter, and the others. So long as you have an account for those social media platforms, of course.
    • Tap Facebook and you’ll then need to sign in using your Facebook credentials. You can do this through your browser, or if you have it, the Facebook app.
    • Once signed in, your accounts will be linked. You’ll notice that your Facebook option now has your name to the right of it.
    • This means that when you post on Instagram, or Facebook, you will be able to share it seamlessly to the other social media platform as well.
      • You can enable this anytime during a post through the corresponding button on the caption screen.
    Share Older Photos
    • To share older pics from Instagram to Facebook (or any other social media app you have on your mobile device), select the image and open the menu in the upper-right corner.
    • Then, tap Share to… from the pop-up menu.
    • Select the app to share to and send it out.
      • For other apps other than Facebook, it’s likely the image will show up as a link. Keep that in mind when you select it.
      • You’re usually given the chance to add a message along with the image or link.

    There’s also a way to have it set to automatically share all new posts.

    Automatic Post
    • Back in Settings > Accounts > Linked Accounts, click on Facebook.
      • In this window you can toggle on a few things including Share Your Story to Facebook and Share Your Posts to Facebook.
    • These toggles will make all stories and posts share automatically to your Facebook feed.
    • If you happen to also have pages attached to your Facebook profile, you can toggle to have all posts from Instagram sent automatically to that page as well.
      • Tap Share to and select your pages under Choose a Page.
    Remove Integration
    • The option to Unlink your accounts is also present in the Settings > Accounts > Linked Accounts > Facebook window.
    • To unlink, simply tap the button and confirm your desire to unlink accounts.
    • This will not remove posts already made between platforms, but stop all future post sharing until re-integration is made following the steps outline above.

    Do you link Instagram to Facebook? If so, what pros and cons have you found doing it? Let us know in the comments below.

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    How to Link Your Facebook Account to Instagram

    • You can link your Facebook and Instagram accounts if you want to publish Instagram posts directly to your Facebook account.
    • When you link your accounts, it will also alert your Facebook friends that you're on Instagram, which makes it easier to gain followers.
    • Linking your Facebook account to Instagram is quick and easy, provided you have your Facebook login information handy, and you can just as easily unlink the accounts. 
    • Visit Business Insider's homepage for more stories.

    Have you ever wondered how people share their Instagram posts to Facebook? 

    The secret is cross-linking your accounts — that way, when you create posts (or edit them), you can direct Instagram to share your photo or video to that other platform.  

    Plus, linking your accounts may send a notification to your Facebook friends to the effect that you're now on Instagram. That makes it easier to gain followers from that network without having to send out a "follow-me" message.

    Here's how to link Facebook and Instagram accounts on your iPhone or Android.

    Check out the products mentioned in this article:
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    This is a quick and easy process, just make sure you have your Facebook login information on hand.

    1. Open Instagram and toggle over to your account profile (located in the bottom toolbar).

    2. Tap the three bars and select "Settings."

    Tap settings to link your accounts. Devon Delfino/Business Insider

    3. Tap "Account" and then select "Linked Accounts."

    View your Linked Accounts. Devon Delfino/Business Insider

    4. Tap "Facebook" and log into your Facebook account to confirm that you want to link your Facebook account to Instagram.

    Log in to your Facebook account to link it to Instagram. Devon Delfino/Business Insider

    Before sharing any posts, be aware that if you have a private Instagram, anything you share to other social networks, like Facebook, will become public.  

    If you want to unlink your Facebook account from your Instagram, you'd go through the same general process. The only difference would come at the final step — instead of logging into Facebook, you'd tap "Unlink Account" (for iPhone) or "Unlink" (for Android.)

    • How to go live on Instagram, to broadcast video in real time to your followers

    • How to delete or archive Instagram posts from your account

    • How to edit an Instagram post to change the caption, tag people, add a location, or edit the 'alt text'

    • How to disconnect your Instagram account from Facebook

    Devon Delfino

    Devon Delfino is a Brooklyn-based freelance journalist specializing in personal finance, culture, politics, and identity. Her work has been featured in publications such as The Los Angeles Times, Teen Vogue, Business Insider, and CNBC. Follow her on Twitter at @devondelfino.

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    How to link an Instagram business account to a Facebook page and what it will do

    Content [show]

    If you have a brand page on Facebook and a business profile on Instagram, be sure to link them together. This will not only give you four additional benefits, but also help you avoid trouble.

    How to link a Facebook Page and an Instagram business profile

    To do this, go to Page Settings, Instagram section and click the Connect account button.

    After that, log in through Instagram, enter the login and password of the business profile you want to link.

    Done, your account is connected!

    Please note that in the same section at the bottom there is an option to disconnect Instagram from the current Page. To do this, simply click the "Disconnect" button.

    What benefits will you get?

    Linking the resources of one company means getting several significant advantages.

    1. All messages and comments from both networks are now available in one window - Inbox

    It is very convenient when administrators, editors and moderators can see and reply to all messages and all comments on Facebook and Instagram in the Facebook Pages section.

    2. Schedule and post to Instagram from a Facebook Page

    By linking these two resources, you can post to Instagram from a Facebook Page and vice versa. It is convenient to do this in the Creator Studio section. And the most important plus: you can schedule posts on Instagram. Up to this point, the issue with auto-posting on Instagram was difficult, you had to use third-party services. Read about Creator Studio in our article.

    You can post and schedule feed and IGTV. And Stories are still the old fashioned way, with pens.

    3. Create ads on Instagram through Facebook Ads Manager with additional features

    You can create ads on Instagram through Facebook Ads Manager without linking your Instagram business profile. You may not even have an Instagram account, this is an optional condition. In this case, ad impressions in Instagram placements will be on behalf of your Facebook Page.

    But once you've linked your Facebook Brand Page and Instagram Business Profile, you can:

    • Create custom audiences in Ads Manager based on Instagram Business Profile interactions;
    • Use an Instagram account to serve ads on Instagram. Your profile photo will be clickable when your ad is displayed, and users will be able to go to your Instagram.
    • When creating new ads, you can use images and videos that were posted on the Instagram business profile;
    • You can use business profile Instagram posts when creating ads in Ads Manager;

    4. You can synchronize contact information between two accounts

    Page administrators and editors can synchronize the phone number, email address, address from the Facebook Page and these changes will be reflected in Instagram.

    What do I do if my Instagram business profile is linked to the wrong Facebook Page?

    In practice, there is often a situation when you need to link these 2 resources, and the Instagram business profile is already linked to another Page.

    This happens when you didn't provide a valid Facebook Page when you migrated your personal Instagram profile to a professional account. Facebook automatically created the Page, the name of the Page in this case repeats the name of the Instagram account. At this point, a Business Manager is also automatically created. This Business Manager will own the automatically generated Facebook Page and your Instagram business profile.

    What do I need to do to link my Instagram business profile to the correct Page?

    1. Unlink the Instagram business profile from the automatically created Facebook Page. If that doesn't work, try switching back to your personal profile on Instagram. And repeat the procedure one more time;
    2. Link your Instagram business profile to the correct Facebook Page as mentioned at the beginning of this article.

    For the above actions, you will definitely need a login and password from your Instagram account and administrator rights on the Facebook Page.

    How Facebook and Instagram are connected, a complete analysis of the logic - Social networks on vc.ru

    The material was prepared by Daniil Vem, founder of SMM Cluster.

    57063 views

    Almost everyone always scolds Facebook for its complexity and versatility. Especially in the context of business on Instagram. About how to understand everything and forgive Facebook sins, and will be discussed.

    For the impatient - a complete diagram at the end, and for the rest - a detailed analysis of it, based on the logic of work, below.

    3 facts before the start of

    Fact 1. Instagram has been owned by Facebook since 2012. To date, the algorithms are very similar, although not identical everywhere.

    Fact 2. Facebook's audience in the CIS is 32,000,000 people, and Instagram's is 69,000,000 people.

    Fact 3. Both sites have tools for business promotion, and they will be discussed in this article in the first place.

    Step 1. Personal Facebook page

    Personal Facebook account Daniil Vem

    It all starts with a personal Facebook account. It is needed for:

    • personal brand development
    • administration of business pages, groups and events
    • to connect with the Instagram account, which allows you to increase trust in it, and as a result, allows you to restore it in case of blocking
    • to invite your friends to business pages, groups and events (gray methods that can result in a ban)

    A personal account can be promoted by content (likes, reposts, comments = increase in reach), or by adding friends to the target audience (gray method) and recommending other profiles to add you as friends (gray method when you have more than 5000 friends).

    From a personal account you can create:

    • event
    • group
    • business page
    • business manager
    • advertisement

    At the same time, a business page can also be created through the business manager.

    What can be created from a personal Facebook account Daniel Vem

    Step 2. Facebook business page

    Today, this is the best format for presenting a business on Facebook. Groups are more social and rarely touch business goals, and events are episodic.

    Unlike a personal account, in a business page you can:

    • call it the name of the brand (the name is well indexed, so do not hesitate to use keywords for search)
    • fill in all contact information about yourself (alas, with only one address, which does not affect geo-tags, since they are created through publications)
    • create a product catalog and link it to the website and Instagram
    • run ads on Facebook and Instagram feeds (here it should be noted that you can advertise on Instagram without an Instagram account, just on behalf of a business page)
    • track post statistics and schedule publications
    • set up chatbots to automate messages
    • collect an active audience to find people similar to them and display ads on them

    Step 3. Instagram business account

    Personal and business profiles on Instagram Daniil Vem

    You can not immediately register a business account on Instagram. In any case, you first register a personal account, and then transform it into a business.

    The transformation process occurs through the connection with the Facebook business page. It also gives you access to set up ads on Instagram through your ad account. You can start the transformation either through the business page settings, or through the settings of your personal Instagram account.

    A business account on Instagram expands its capabilities, namely, it adds:

    • audience statistics
    • publication statistics
    • target action buttons (call, email, how to get there) and geolocation mark
    • the ability to run ads from a computer (from the advertising account) and from an account (without special audience settings)
    • the ability to collect an active audience to search for people similar to them and display ads on them
    • the ability to attach products from the Facebook catalog to publications

    Summary and complete diagram

    This diagram will help you put together all the knowledge about the structure of Facebook and Instagram.

    Learn more