Share images directly to News Feed
Ever since Facebook decided to drop $1 billion on the acquisition of Instagram, the offered integration has made the two social platforms seemingly inseparable. The integration these two services offer is something you can’t yet find across any other social media platforms.
Other social media sites such as Twitter do allow you to publish Instagram posts in web link format. However, Facebook is the only one that will let you share images directly from Instagram to your News Feed.
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Streamlined content is only one of several reasons to link Instagram to Facebook. Let’s dive into them.
How To Link Instagram To Facebook & Why You ShouldThe ability to link Instagram to Facebook gives you the chance to post the pics and videos you take or edit seamlessly for your viewers and fans. To add to this, Likes you acquire on Instagram will translate over to your Facebook posts.
Facebook’s user base is far larger than that of Instagram. Using both will have the extra added benefit of reaching more people, with the potential of increasing your following significantly. That, and Instagram’s algorithmic feed has been shown to prioritize the more engaging posts, meaning additional likes received on Facebook could help your content rank higher.
Not only can you increase exposure, but even if you don’t care about that, keeping up with friends, family, or fans is made easier when cross-posting between platforms. Also, account recovery is less painful when you lose your account or can’t access one of them. Being linked will help save you a bit of frustration.
Facebook will even save all uploads from Instagram and place them in their own album titled Instagram photos. Not to mention all Instagram post details like location, hashtags, and emojis are seamlessly shared to Facebook.
Brand EngagementInstagram currently has over 200 million active users with 75 million of them active each day.
With 43% of all brands posting daily, Instagram is indeed a platform that has branding written all over it.
Instagram provides brands with an additional social media platform to garner exposure, a larger fan base, and an uptick in revenue. Keeping your social media options minimal by sticking to only Facebook or Twitter can severely hinder your chances in an overly saturated market, where other brands have already embraced multiple digital platforms.
You most certainly don’t want to break up your audience by asking them to switch up social media platforms. So the only real solution is to use both. Even if fans won’t follow you over you’ll still have two active sources of content enabling you to build a second fan base.
Just let your Facebook fans know about your Instagram profile and provide them with a choice to follow it or not. Showcase all Instagram content to your Facebook audience in posts and every photograph that is relevant to them should be hashtagged as such.
To link the two social media accounts will require a mobile device. The process of linking Instagram to Facebook is almost identical for both iOS and Android operating systems.
Keep that in mind when you select it.There’s also a way to have it set to automatically share all new posts.
Automatic Post
Do you link Instagram to Facebook? If so, what pros and cons have you found doing it? Let us know in the comments below.
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Have you ever wondered how people share their Instagram posts to Facebook?
The secret is cross-linking your accounts — that way, when you create posts (or edit them), you can direct Instagram to share your photo or video to that other platform.
Plus, linking your accounts may send a notification to your Facebook friends to the effect that you're now on Instagram. That makes it easier to gain followers from that network without having to send out a "follow-me" message.
Here's how to link Facebook and Instagram accounts on your iPhone or Android.
Check out the products mentioned in this article:This is a quick and easy process, just make sure you have your Facebook login information on hand.
1. Open Instagram and toggle over to your account profile (located in the bottom toolbar).
2. Tap the three bars and select "Settings."
Tap settings to link your accounts. Devon Delfino/Business Insider3.
Tap "Account" and then select "Linked Accounts."
4. Tap "Facebook" and log into your Facebook account to confirm that you want to link your Facebook account to Instagram.
Log in to your Facebook account to link it to Instagram. Devon Delfino/Business InsiderBefore sharing any posts, be aware that if you have a private Instagram, anything you share to other social networks, like Facebook, will become public.
If you want to unlink your Facebook account from your Instagram, you'd go through the same general process. The only difference would come at the final step — instead of logging into Facebook, you'd tap "Unlink Account" (for iPhone) or "Unlink" (for Android.)
Devon Delfino
Devon Delfino is a Brooklyn-based freelance journalist specializing in personal finance, culture, politics, and identity.
Her work has been featured in publications such as The Los Angeles Times, Teen Vogue, Business Insider, and CNBC. Follow her on Twitter at @devondelfino.
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If you have a brand page on Facebook and a business profile on Instagram, be sure to link them together. This will not only give you four additional benefits, but also help you avoid trouble.
To do this, go to Page Settings, Instagram section and click the Connect account button.
After that, log in through Instagram, enter the login and password of the business profile you want to link.
Done, your account is connected!
Please note that in the same section at the bottom there is an option to disconnect Instagram from the current Page.
To do this, simply click the "Disconnect" button.
Linking the resources of one company means getting several significant advantages.
It is very convenient when administrators, editors and moderators can see and reply to all messages and all comments on Facebook and Instagram in the Facebook Pages section.
By linking these two resources, you can post to Instagram from a Facebook Page and vice versa. It is convenient to do this in the Creator Studio section. And the most important plus: you can schedule posts on Instagram.
Up to this point, the issue with auto-posting on Instagram was difficult, you had to use third-party services. Read about Creator Studio in our article.
You can post and schedule feed and IGTV. And Stories are still the old fashioned way, with pens.
You can create ads on Instagram through Facebook Ads Manager without linking your Instagram business profile. You may not even have an Instagram account, this is an optional condition. In this case, ad impressions in Instagram placements will be on behalf of your Facebook Page.
But once you've linked your Facebook Brand Page and Instagram Business Profile, you can:
Your profile photo will be clickable when your ad is displayed, and users will be able to go to your Instagram. Page administrators and editors can synchronize the phone number, email address, address from the Facebook Page and these changes will be reflected in Instagram.
In practice, there is often a situation when you need to link these 2 resources, and the Instagram business profile is already linked to another Page.
This happens when you didn't provide a valid Facebook Page when you migrated your personal Instagram profile to a professional account. Facebook automatically created the Page, the name of the Page in this case repeats the name of the Instagram account. At this point, a Business Manager is also automatically created. This Business Manager will own the automatically generated Facebook Page and your Instagram business profile.
What do I need to do to link my Instagram business profile to the correct Page?
For the above actions, you will definitely need a login and password from your Instagram account and administrator rights on the Facebook Page.
The material was prepared by Daniil Vem, founder of SMM Cluster.
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Almost everyone always scolds Facebook for its complexity and versatility. Especially in the context of business on Instagram. About how to understand everything and forgive Facebook sins, and will be discussed.
For the impatient - a complete diagram at the end, and for the rest - a detailed analysis of it, based on the logic of work, below.
3 facts before the start of
Fact 1. Instagram has been owned by Facebook since 2012. To date, the algorithms are very similar, although not identical everywhere.
Fact 2. Facebook's audience in the CIS is 32,000,000 people, and Instagram's is 69,000,000 people.
Fact 3. Both sites have tools for business promotion, and they will be discussed in this article in the first place.
Step 1. Personal Facebook page
Personal Facebook account Daniil Vem
It all starts with a personal Facebook account. It is needed for:
A personal account can be promoted by content (likes, reposts, comments = increase in reach), or by adding friends to the target audience (gray method) and recommending other profiles to add you as friends (gray method when you have more than 5000 friends).
From a personal account you can create:
At the same time, a business page can also be created through the business manager.
What can be created from a personal Facebook account Daniel Vem
Step 2. Facebook business page
Today, this is the best format for presenting a business on Facebook. Groups are more social and rarely touch business goals, and events are episodic.
Unlike a personal account, in a business page you can:
Step 3.
Instagram business account
Personal and business profiles on Instagram Daniil Vem
You can not immediately register a business account on Instagram. In any case, you first register a personal account, and then transform it into a business.
The transformation process occurs through the connection with the Facebook business page. It also gives you access to set up ads on Instagram through your ad account. You can start the transformation either through the business page settings, or through the settings of your personal Instagram account.
A business account on Instagram expands its capabilities, namely, it adds:
Summary and complete diagram
This diagram will help you put together all the knowledge about the structure of Facebook and Instagram.