How to promote a friend on instagram
How to Promote Your Instagram: 13 Ideas that Work
It’s time to rethink how to promote your Instagram account.
Why now? Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today.
Based on recent Instagram stats, the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers.
As a result, it quite literally pays for brands to have as many tactics as possible to promote Instagram to their target audience.
In this guide, we’ve broken down 13 totally actionable ways to do exactly that. From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion.
13 Ways to promote your Instagram Page
1. Ramp up your content production
There’s no shortage of Instagram content you can publish to fill up your feed.
Customer photos. Memes. Bite-sized videos.
And that doesn’t even scratch the surface of what’s available to you.
To figure out what performs the best among your audience, you’re going to need to experiment. That means ramping up your content production and posting more frequently.
Publishing to Instagram at least once a day is within the platform’s best practices. Heck, major brands like TopShop and H&M post up to three times per day (if not more often).
As you roll out more content, it’s crucial to squeeze more engagement out of your following by understanding the best times to post on Instagram.
And speaking of which, that’s also why Instagram Stories are so valuable. Off-the-cuff content via Stories essentially allows you to “skip the line” and appear front-and-center in people’s feeds. Not only that, but you can freely post Story after Story without worrying about spamming your fans.
The takeaway here is that Instagram moves much quicker than it did a year or two ago in terms of content. Brands should ramp up if they want to keep up. To create content that your audience will love, make sure you have a comprehensive strategy in place and are using data to create more successful content. Download our Instagram marketing strategy guide to learn more.
2. Cross-promote your Instagram posts across other networks
The effort it takes to snag the perfect snapshot and craft a clever caption isn’t something that should go to waste.
Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence.
For example, you can promote your Instagram content across the likes of Facebook and Twitter to maximize your content’s reach.
Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook.
Sound time-consuming? It doesn’t have to be.
Sprout Social’s Asset Library enables you to store images, videos and text in a centralized location for use across multiple social networks. Quickly find, edit and publish directly from the Asset Library to deliver engaging posts that are tailored to whatever network you’re using.
And don’t forget to make your job even easier by using scheduling and publishing tools.
Ana Laura Montaño González
Community Manager
Sprout’s Optimal Send Times simplifies things further by scheduling content to post at the times most likely to generate engagement from your audience.
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3. Focus on people-centric content
Although Instagram is a place to score sales, it is still first and foremost a place to share experiences.
The popularity of selfies on Instagram speaks for itself, as does customer photos and pictures of people using products in real-world settings. Much of the appeal of Instagram is that brands are capable of advertising in a more human way without bombarding followers with messages that scream “BUY NOW!”
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A post shared by Penguin Books (@penguinbooks)
And on a related note, this is exactly why user-generated content such as customer photos are such a goldmine for brands. Not only do folks on the ‘gram love it when brands shout them out, but customer photos represent marketing firepower that proves that people dig your products.
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A post shared by Penguin Books (@penguinbooks)
But in order to spot and curate user-generated content for your feed, you’re going to need to understand how hashtags can help you promote your Instagram.
And that leads us to our next point.
4. Experiment with branded and industry hashtags
Brands both big and small should create a hashtag to encourage sharing and promotion on behalf of their followers. Doing so doesn’t have to be rocket science, either.
For example, Ernie Ball displays their #iplayslinky and #colorsofrocknroll hashtags loud and clear in their bio.
In turn, they use the tag to promote their own posts in addition to thousands of loyal fans promoting the brand organically.
See how that works?
Beyond your own hashtags, you should try to promote your Instagram using more general, community hashtags specific to your industry such as #6strings (music) or #unicornhair (beauty). Tacking on extra tags essentially makes your posts searchable by tag-followers and instantly increases your reach.
As noted in our guide detailing how to use hashtags across every social network, engagement peaks at approximately nine hashtags. Although you can certainly use less (or more), the takeaway here is that you should at the very least add something.
Don’t forget to take advantage of hashtag analytics tools. Sprout lets you track and analyze hashtag performance to find out what’s resonating with audiences and optimize usage.
And with Sprout’s Advanced Listening, you can move beyond quantitative data to find qualitative insights related to hashtags, allowing you to fully understand campaign performance and measure share of voice. Additionally, you can identify related hashtags to dive deeper into the brand-relevant conversations consumers are having on social.
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5. Tag brands, followers and locations whenever you can
Tagging is a surprisingly effective way to promote your Instagram.
And no, we’re not just talking about hashtags.
For example, you can tag other brands and accounts in hopes of a shout-out yourself. Given that notifications ping anyone who receives them, relevant tags are a subtle way to encourage promotion.
Likewise, it’s both courtesy and within Instagram’s best practices to tag anyone you might be regramming. Chances are they’ll be thrilled to be featured in your feed and will share the news with their own followers.
Don’t forget to tag locations, too! For example, if you have a physical location for your business or regularly attends events, location-specific posts allow you to explore new potential fans and followers.
6. Publish Instagram content on-site
When it comes to ads, what better billboards than your own customers?
Featuring Instagram content on-site is a brilliant way to increase conversions. Why? Because when people see purchased products in real-world settings, they know that the brand in question has satisfied customers. Consumers can better visualize and understand a product for themselves when they see it “in the wild.”
Thus the rise of lookbooks and brands featuring user-generated content on product pages. For example, Casper uses an Instagram slideshow on-site to show off their satisfied sleepers.
Of course, this all circles back to the need to promote your Instagram hashtag.
In addition to their Instagram bio, #TopShopStyle is plastered across the brand’s site and marketing emails to increase their tag’s exposure. The end result is more user-generated content and people promoting TopShop organically.
7. Carve out your creative trademark
Creativity counts on Instagram.
Having some sort of niche or theme is a great way to both inspire your Instagram content and make yourself stand out from the crowd.
For example, Yeti is known for its feed full of high-res photos of the outdoors featuring adventures enjoying their products.
Meanwhile, oVertone boasts a bold color-coded feed based on whichever shade of their product their currently promoting.
If you’re stumped as to what your creative trademark should be, don’t sweat it. There are tons of Instagram apps (such as VSCO) which can help you add some creative flair to your photos. By using consistent gradients, colors and filters, you can make your feed feel more, well, you.
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A post shared by VSCO (@vsco)
8. Work with influencers to extend your reach
As we mentioned earlier, Instagram benefits from being a platform where brands can essentially publish ads without shoving them in their followers’ faces.
Enter the rise of influencer marketing.
Simply put, influencer marketing entails a paid relationship with another Instagram account with a sizeable, engaged follower count. Influencers’ audiences should ideally mirror your own or allow you to tap into a new sect of users that you’re trying to reach.
Influencers are akin to ads in the sense that the relationship does indeed cost money. However, finding the right influencer can be an incredibly cost-effective way to both sell products and grow your following.
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A post shared by HELEN BERKUN (@helen_berkun)
Brands can spot influencers through hashtags and manual searching, or you can try Instagram analytics tools such as Tapinfluence or search an in-depth database related to your business.
Remember: when identifying influencers, just make sure they have a following that actually engages with their content. Engagement rate calculators such as this one from Phlanx can help give you peace of mind about any influencers in question.
9. Rethink how you present your products and promotions
This is a simple tip but is definitely something worth mentioning. And it relates to that other kind of Instagram promotion – the one with fun giveaways or sale items and can be incredibly valuable for your brand when done well.
So when you promote your Instagram in these instances, it’s crucial to present your content as must-see.
Instagram thrives on anything and everything “new.” Anything you can do to create a sense of hype is a major point in your favor.
For example, check out how Glossier hypes up their much-requested eye cream by surprising their followers a day before it drops.
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A post shared by Glossier (@glossier)
Uniqlo publishes hype-heavy Instagram promotions and content, including calls-to-action for followers to check out their exclusive merch.
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A post shared by UNIQLO Global (@uniqlo)
Pinup Girl also does a great job of highlighting why their products rock and allows their brand voice to shine through in the process.
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A post shared by Pinup Girl Clothing (@pinupgirlclothing)
As a rule of thumb, think “so what” before you hit “publish” for your promotions on Instagram. Doing so will ultimately encourage you to write more compelling captions.
10. Run a contest or giveawayHere’s some food for thought: brands that run contests grow their followings 70% faster than those that don’t.
You might notice that many brands’ contest and giveaway-related posts receive insane amounts of engagement and that’s no accident. Done correctly, social media contests can result in followers and fans although they can also attract freebie-chasers. We recommend running a one-time contest promotion on Instagram to test the waters and determine whether or not contests are something you want to try for the long-term.
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A post shared by Birchbox US (@birchbox)
11. Optimize your profile for promotion
As you work through how to promote Instagram to new fans and followers, “looking the part” is essential.
This also applies to brands looking to attract more attention organically.
Let’s take a look at what makes an optimized Instagram profile. The good news is that there aren’t too many moving pieces of your profile itself to worry about.
Orlando’s East End Market is a prime example of a simple yet optimized profile. For starters, their username “eastendmkt” is short and sweet, all the while easy to find for locals searching for it.
Their bio also ticks the boxes of an optimized profile, including a clear profile picture, compelling bio, branding hashtag and trackable URL. Everything about this Instagram bio lets us know what to expect from their feed and likewise that we’re in the right place.
They also feature their email and phone number which is something to consider if you’re running a business account. East End also regularly tags other businesses and events to expand their profile’s reach. Oh, and not to mention their awesome visual content that their local followers love.
12. Take advantage of Instagram Stories and its latest features
Stories are by far Instagram’s most popular feature.
Used by over 500 million users daily, brands should take advantage of Stories as often as possible when promoting on Instagram. For many businesses, this means publishing user-generated photos and behind-the-scenes content. The beauty of Stories is that you don’t have to worry as much about your visuals being polished or “perfect.”
That said, creativity still counts when it comes to Stories. Among Instagram’s latest features, Stories are always at the center of them. For example, new interactive stickers such as the new Quiz sticker represent fresh ways that brands can engage with followers for a more unique and interactive type of Instagram promo.
Keeping up with Instagram means staying active and on top of its latest features. If you’re regularly publishing to Stories and watching what other brands are doing, you’ll always be in-the-know.
13. Consider running a paid campaign
Last but not least, don’t neglect the potential of paid promotion on Instagram.
After all, social media at large is becoming increasingly pay-to-play. As part of Facebook’s insanely in-depth ad platform, you can use Instagram’s eye-popping ad options to win over new customers.
There are plenty of Instagram success stories out there including this example from Dunkin which cleverly uses both Stories and video to grab the attention of users.
First familiarize yourself with today’s Instagram ad specs, then make sure you have the tools necessary to see how your paid efforts stack up against your organic Instagram presence.
Allison Gates
Creative Manager
Sprout’s paid tools for Instagram empower you to gain insight into the ROI of your overall strategy or compare the performance of individual campaigns to optimize appropriately. Easily highlight your top campaigns by video views, conversions, impressions, engagement and more.
And with that, we wrap up our guide!
More ways to expand your Instagram reach
Instagram offers brands plenty of routes for content discovery and connection with audiences. Make sure you’re covering the essential best practices with these guides:
- Get more authentic Instagram followers with these 10 tips
- 9 Instagram post ideas to spice up your account
- How to regram on Instagram
- How to get more Instagram Likes
- How to craft an impactful Instagram bio for business
So, how do you promote your Instagram?
When it comes to Instagram promotion, you have plenty of tactics to experiment with.
And hey, that’s a good thing.
Making sure that your feed stands out means understanding the platform’s best practices and evolving alongside Instagram itself. Sticking to the tips above, or developing new Instagram post ideas can help you maximize your engagement as you promote your Instagram to new followers and customers. Start a free trial of Sprout Social to test out our Instagram tools hands-on.
10 way to promote your Instagram account — free and paid, they all work
People don’t trust small accounts. The more followers you’ve got, the more actively new ones subscribe to you. We will tell you how to promote your Instagram profile from scratch.
According to statistics, there are more than a million users who open Instagram at least once a month. Your profile is easy to get lost among this great number, especially if you’ve created it recently.
Making money on social media is not only about posting. You need to promote Instagram account. Then, whether you sell or receive donates, you will get more money. Let's see what you can do to let users know about you.
Before you promote your Instagram account, do some homework. Study the ground you want to grow your follower count on.
- Analyze your audience (age, gender, interests, etc.), understand what pages they follow. The better you know your target audience, the more effective ads you set up, the more suitable collaborator you choose. It means better Instagram account promotion results with less spending.
- Monitor your rivals. Be aware of the brands offering comparable products and services. Figure out the differences between your and them, watch their sales and discounts, contests and raffles, and know what they post. Pay attention to how their followers react to different posts and statements. Post what people like to promote Instagram accounts successfully.
- Add 9-12 posts and make a content plan for the future. If an account appears empty and has mistakes in the design, it doesn’t raise trust, and, speaking from personal experience, few users will subscribe to it.
- Switch your account to a Professional. Initially an account is personal, and it has limits. For example, you can’t see the number of visitors, followers insights (their weekly growth, geo, age, gender) and the statistics (for example, Impressions and Reach to every photo, video, Instagram Stories). In a personal account you also can’t launch targeted ads. Generally, the Professional accounts have few differences. For example, the Creator profile provides daily statistics, while Business - weekly.
- Verify your Instagram account. The blue tick near a username indicates the account can be trusted. The Instagram team confirms this is the official page of a brand. Users are more likely to subscribe to verified profiles.
To switch to a Professional account, open “Settings”, then go to the “Account”, tap “Switch to Professional account” and choose “Business” (if you promote a business on Instagram) or “Creator”, which is meant for celebrities and bloggers.
Among the first milestones for Instagram promotion is to gain at least 50-100 followers so that the account doesn’t look null. This is definitely what gives credit when users come from other bloggers, targeted ads or Instagram search.
So ask your colleagues, friends, relatives to subscribe to you and add posts about your profile in feed or Instagram Stories. They are more likely to repost your Instagram content than think up their own.
If you’ve already created publics in other social media, have a list for newsletter mailing - write about your new account. Offer a discount, gift or useful checklists - thus, they will be more willing to subscribe. For example, a beauty salon can post in Facebook:
“Good news! We’ve got an Instagram account. Now we have one more social media platform to let you know about working hours, discounts, and post reviews and useful information. We are sending a certificate for 50% off for any beauty treatment to new subscribers! Follow us!”
Remember, you can’t launch targeted ads in other networks to invite users to your Instagram profile - social media moderators do not approve it, except, of course, Facebook, since Instagram belongs to Facebook.
Comment posts on pages your target audience often go to. Better the big ones having more than 100,000 subscribers, then more people see your comment.
For example, you promote a business on Instagram that provides foreign language lessons. Find language profiles and reply to users comments. Remember, your goal is to make yourself known and draw audience attention, not selling your lessons.
For example, you can answer a user asking in comments about the students books - We teach our students by these or that books. And you better explain why your company chose these educational materials, but not mention the name of your company (hope you use it in the profile name:-)), otherwise it is too obvious you comment to advertise Instagram.
Keep in mind, if users mark your comment as spam, Instagram may restrict your account. Therefore, do not write evident ads like “Buy honey $10 for a pound in my account”.
Go to an account of a rival, blogger or company your audience follows, send the users messages inviting to subscribe to your account.
Note: If you are sending the same message to all the users, Instagram may consider it spam and block your account. Do not copy-paste the same text. Change some words and punctuation in the messages. When the audience is chosen correctly, every 15th or even 10th user subscribes.
Estimate whether the result is worth the effort. The method is often used for small business on Instagram, where the budget is limited. If you have money, there is a better value for them. For example, launch targeted ads or ask bloggers for Instagram promotion.
Using mass following services to save money is a bad option. Accounts having the link will be blocked sooner or later.
Go to the profiles with your target followers and choose the right subscribers. Like their posts and follow them. Some users will be curious to know who liked their content and requested to friends. And if your business profile is really interesting, they will subscribe to you too.
Though, if the number of followers is equal to the number of following, it might raise suspicion among the users.
If the number of followers is quite the same as the number of following, users might think you cheated.
Thus, we recommend to unfollow you subscribers from time to time. They won’t get the notification and you won't insult anybody :-)
An account having several times more followers than following are more credible (but likes and comments are also should be considered).
Mass following and mass looking services are not recommended to promote Instagram. Your account may be blocked with no chance to recover.
Use hashtags to promote your account on Instagram. When you add hashtags to a post, it is sown on the hashtag pages. People who search for these hashtags will see your post. And this will be mostly people who do not know about you yet. If they like your post, they become your new followers.
Make sure you use hashtags relevant to posts to promote your account on Instagram. Then you can be sure your post is what people need when look for a hashtag. This means your post is interesting to them , they will tap it.
For example, if you run a car maintenance service in Salem, add a hashtag #Salem_car_maintainance. Hashtag collecting services, like Best Hashtags, make it easier. Beside you can add a campaign-specific hashtags, when collaborating with bloggers.
Collaborate with other profiles followed by your audience to host a contest and supply a prize. Then the deal will be beneficial for both you and the bloggers:
- You gain more subscribers in your brand’s profile.
- They raise engagement in their profiles and draw prizes you pay for.
Choose accounts with more than 5 thousand followers for the Instagram promotion. Otherwise, there might be not many participants.
Choose bloggers or business accounts posting content relative to your field, or who’s audience is similar to yours by any characteristic (age, gender, interests).
For example, you produce youth clothing. Search bloggers posting on social life and fashion. Flower shop owners may collaborate with profiles blogging about weddings and preparation for them.
Of course, the bigger a blogger is, the more you have to pay. Small bloggers (less than 10 thousand followers) won't be much help in gaining subscribers, as their profile visits are not high.
Before working together with a blogger, asses the Engagement of his recent posts using a formula: (likes, comments, subscribers number) * 100%. The higher the figures, the more active the audience is. I recommend to request Instagram ads from bloggers with the posts engagement rate no less than 2%. Calculating the numbers is impossible sometimes, as Instagram is limiting the opportunity more and more. That’s why it’s better to use services or ask the statistics directly from bloggers.
If you request Instagram promotion from several bloggers at a time, it’ll be difficult to figure out where a new subscriber came from. You have to go to his or her profile and check what blogger he or she is subscribed to. If there are many new followers, it takes quite a time. That’s a reason to avoid asking for promotion from several bloggers concurrently.
At the beginning of promoting your Instagram account, assess the effectiveness of a blogger by a subscriber cost. Divide the total expenses to the number of subscribers that appeared for 2-3 days after starting the campaign.
For example, you’ve spent 1,000 USD to advertise Instagram and got 500 new followers. Then, a subscriber value is 1,000 / 500 = 2 USD. The number depends on the topic and the audience. For example, expenses for inviting a teen is much less than for inviting a businessman. From time to time (not more often than once in 3 months), request Instagram promotion from an account that attracted cheap subscribers.
Targeted ads are an effective but money demanding way to attract new subscribers. What’s important is to determine your target. It means parameters distinguishing your own audience among all Instagram users. You should know the gender, age, location and interests. Select them when setting a campaign.
Use the in-app Boost Post feature to promote your Instagram account. The photo or video will be shown to the users who may be interested in them. If the users like the photos and videos, they go to your profile and subscribe. Read how to set up post promotion on Instagram to get new followers.
Another important thing is to choose the right aim. It is set in the first step of the ads account in Facebook Ads Manager. To get more followers (not likes, comments or views), choose the Traffic Consideration.
Estimate the average cost of a new subscriber the same way you did for a blogger’s promotion. Analyze which way is more profitable to you and use it.
All manual methods for gaining more subscribers are spread out over time. For once, it takes a lot of effort. Secondly, Instagram has some limits for an account activity. That’s why it might be easily banned. So, if there is no money for Instagram promotion at all - that’s ok. If you have money to spend, and want to get instant results without risks - likes, comments and inviting to your account are only an addition to bloggers and targeted ads.
What for working with small influencers, I recommend thoroughly monitoring before choosing some of them. Monetization from the requested promotion is the milk and honey for slacker bloggers, so don’t neglect checking their accounts for cheat subscribers, likes, comments. And remember, the topic of the brand and its view on things should be close to yours. Then the chances to gain new target audience are higher. Conversion rate and followers number can be increased with raffles and contests.
It takes a lot of effort, time and money to promote Instagram accounts. For instance, you should understand who your audience is, where and how to look for it. Then you understand what accounts are good for collaborating and drawing prizes, what bloggers to work with and how to adjust target settings.
I don’t recommend mass-liking and mass-following services for Instagram promotion. Instagram might ban the account, and you probably won’t recover it. Besides, you won’t know the real number of followers interested in your account and whether you are good at managing your profile.
How to promote another person on Instagram
Good afternoon, friends.
Social network Instagram attracts more and more users. People here post photos and short videos about their lives, chat with friends, visit accounts of famous people, admire beautiful pictures of talented photographers.
Many people successfully use this social network not only for pleasure, but also for work. For a business to be successful, you need to attract as many people as possible, encourage them to subscribe, follow the news, and participate in promotions. Therefore, today we are talking about promotion on Instagram, to whom it can be useful, and how to implement it independently and with the help of special services and programs.
Why promote your Instagram account? does not go. Promotion is targeted actions that help increase the number of subscribers, comments, likes.
Instagram gives you a lot of opportunities that you may not see right away, but will definitely appreciate over time. Here is what this social network is interesting for:
- a large number of users, which now has already exceeded 800 million people;
- high dynamics of development - every day and month new people and companies join the network;
- high activity - 500,000 people go online every day, which is more than 60% of all users;
- excellent engagement - 1,000 comments, 8,500 likes to posts every second. How do you like these numbers?
This means that here you can find your clients, customers, fans and like-minded people. Even if you are not an entrepreneur now, you can start making money on your hobby or share life hacks, help people solve problems or just make them happy with quality content.
Thanks to the promotion of your Instagram account, you will get your audience. If your actions are not aimed at making money and will simply bring joy from communication and new acquaintances, this is also an excellent result.
Promotion methods
There are various methods that will help you increase the number of subscribers, find your target audience among many users and stand out from the competition:
- Effective account management, publication of high-quality and interesting materials.
- Contests and drawings, or, as they are also called giveaway.
- Participation in flash mobs.
- Mutual PR (SFS).
- Mass following and mass liking.
- Mass commenting.
- Cheat subscribers and other indicators using special services and programs.
- Advertising.
All actions, except for advertising, can be carried out independently and free of charge, or you can use the help of a specialist in filling and promoting your account, who will do it for you. Advertising requires money and certain knowledge, otherwise the effectiveness of events will tend to zero. Next, we will consider all types of promotion in more detail.
How to start running your page to attract followers
First you need to register on Instagram, set up and properly design your profile. Write your name and fill in the "Biography" section - this is a short information about you or the company. It is desirable that it contains keywords, as well as your benefits and contacts for communication. Choose a good photo or picture for your avatar. If you have a corporate page, then this image should make it clear what you offer to your customers and subscribers.
You can start posting your photos and videos right after that. Here are some tips on how to maintain an account:
- clearly define your target audience: age, gender, interests, problems of people who may be interested in the topic of your page, your products and services;
- post entries that can affect, excite and benefit subscribers, remove objections, share professional advice, write instructions;
- study your competitors, pay attention to the most popular publications that have collected the most comments and likes;
- draw up a content plan, which includes selling, informational and entertaining posts;
- to get feedback, ask questions, ask readers to share their opinion;
- reply to comments or at least put a "Like" next to them;
- ask your subscribers what materials they would be interested in, what they want to know from you;
- use all the features of the social network: photos, texts, videos, stories, live broadcasts. All this will help you to be closer to your audience, communicate with them almost like live, get quick feedback;
- look at what time your competitors publish posts, adjust to the audience schedule so that as many people as possible see your news at the top of their feed;
- announce future posts or broadcasts;
- when you post a photo in the company of acquaintances and friends, mark them, then the picture will appear in several accounts at once;
Learn more about how to manage your Instagram page so that it looks beautiful and has the same style, what photos to post in your account and how to caption them.
Contests and sweepstakes
People like to participate in interesting events with prizes and gifts. Your task is reduced to the following steps:
- think over such rules so that the draw will bring you new subscribers;
- come up with a prize that your audience will love and won't bankrupt you;
- decide on the timing of the competition;
- issue and publish a record with conditions;
- wait for feedback.
To hold such events, you must already have a sufficiently large number of active subscribers, at least 3-5 thousand, otherwise the result will be very weak. What conditions can be:
- repost;
- tag your friends in the photo;
- subscribe to all sponsors if the competition is organized jointly by several users;
- leave a review on your page about a company, service or product;
- take the best photo on a given topic.
To see all the participants and then choose the winner, you need to open user accounts and use the code word - a special hashtag in their publications. If you have a lot of followers and the contest is going viral, use special services like Giveaways, winnerpicker.ru and giveawation.com. They will help automate the process and pick a random winner.
Flash mobs
You can start your own campaign or join an existing movement. Participation in interesting and unusual events will help you attract like-minded people to your page. But don't expect great results. If you are not the organizer of the flash mob, you will most likely be able to attract a small number of new subscribers.
Mutual PR
By the name of this method, you can already guess how to implement it. Your task is to find accounts with a similar theme that are ready to advertise you in exchange for the same service from you.
The main advantage of this method is the absence of financial investments. But you need to carefully select the pages that you are ready to advertise and where you will promote yourself. Otherwise, you can lose existing subscribers who will not like such advertising, and attract non-target audience from other profiles that you do not need.
Mass following and mass liking
These methods are quite time consuming if you want to promote your account on your own, but can bring quite tangible results. The bottom line is that you choose users who can become your customers, that is, they belong to the target audience.
Then subscribe to them and put likes under publications. So you can interest people, in return they will also become your followers. But you need to be careful and not exceed the limit of 1,000 subscriptions and 2,000 likes per day and 60 any activities per hour.
To speed up and automate the process, use special services, such as:
Disadvantages of this promotion method:
- risk of blocking your account if the administration suspects you of mass following or mass liking;
- big time investment if done by hand.
Conclusion: you can use this method of promotion if you act carefully. It can give good results, but there is also a risk of being sanctioned by moderators. Therefore, you need to move gradually, especially if you have a young account with a small number of subscribers.
Mass commenting
At first glance, this method is not much different from mass following and mass liking, but it is more risky. It's one thing when you like someone else's posts and follow users in the hope of getting the same courtesy in return.
And it's completely different when you come to a person and start spamming comments under publications. Therefore, I do not recommend using this method, because you can lose your reputation and account to boot.
It is better to visit popular bloggers and comment on their posts on the case and in the topic. Well, if you manage to enter into a discussion with the author, to attract his attention. Then, perhaps, he will want to go to your profile and subscribe to the news.
Cheat subscribers and other indicators
To do this, you need to use special services, such as:
The principles of their work are similar. You register and complete tasks: subscribe to someone's account, put a like, write a comment. These actions earn points, and then place your order for the desired activity from other users of the service.
You can also work with these services for money. Like other automated promotion methods, there are some disadvantages here:
- cheated followers are a non-targeted and inactive audience that is needed only to show that the account is interesting and popular;
- there is a risk of blocking if the administration suspects you of cheating, so there should be no more than 60 subscriptions-unsubscribes per hour;
- over time, the number of followers may decrease due to page deletion or unsubscribing.
Therefore, this method must be used carefully and only in combination with other actions in order to get really good active and interested subscribers.
Advertising on the pages of other users
You find the accounts of popular bloggers or communities whose audience matches yours and pay them to advertise a product or service with a link to your Instagram page. I must say that not all users with a large number of subscribers are engaged in advertising, but there are quite a few of them.
A significant advantage of such advertising is that users trust such bloggers, they read their posts and try to follow their advice. These are a kind of idols, those whom people look up to. Therefore, advertising in this case sounds like a recommendation from a familiar and respected person, which increases its effectiveness.
But there are also disadvantages:
- it can be difficult to find pages with the right audience;
- it is difficult to check that subscribers are not cheated;
- the cost can be quite high, and it depends on the degree of popularity of a particular blogger or community.
In general, this is not the cheapest, but quite effective way of promotion, which can be used on an equal basis with others.
What is a business account on Instagram and how it can help in promotion
If you created a page on a social network to earn money and promote yourself and your services, then it makes sense to switch from a personal type of profile to a special option for business. You can do this in the settings of your personal section absolutely free.
This is what a business account does:
- a contact button appears, with its help the user can write or call you;
- you can add your physical address, phone number and e-mail to the profile header;
- there are statistics of posts and visitors: site visits, impressions, likes, comments;
- has the opportunity to advertise their products and services through the official Instagram service.
All this helps to increase sales and analyze the content on the page, find out which posts get the most response and encourage a person to call, make an appointment for a consultation or go to the site.
How to connect and set up a business account: step by step instructions
You can change the profile type only on your phone, there is no such option in the web version of Instagram. Go to the social network, switch to the personal section by clicking on the figure of a person in the bottom panel of the application.
Then click on the 3 bars in the upper corner and tap on “Settings” at the bottom.
Now go to the “Account” section and find the desired line.
In the next window, we see users from our subscriptions who are using a business account. Click the “Continue” button and scroll through the information until you select a category.
Here we accept one of the proposed options and click “Next”. Link your email and Facebook account (desirable, but not required). After all these actions, we return to our page. Please note that the “Promotions” button immediately appeared in your profile.
With this function, you can promote specific publications. And when we click on the 3 bars in the right corner of the screen, we see that the ability to view statistics has been added to the menu. It will be available on all posts that were published after switching to a business account.
To add an action button that visitors can use to call you, schedule a consultation, or leave a message, click Edit Profile.
Now tap on the “Methods of communication” item.
In the window that opens, you can add a physical address, a phone number, and an action button. Follow the prompts and optimize the appearance of the page.
To get all the features of a business profile, create and link a public Facebook account to it.
Official advertising on Instagram
After linking Instagram to the company's Facebook page, targeted advertising will become available to you. What advantages does it give:
- selection of the target audience for displaying ads;
- testing different advertising options to identify the most effective;
- analysis of the results of attracting subscribers.
Disadvantages of official advertising:
- it requires financial costs;
- for ads to be shown to users, their accounts must be linked to Facebook, which reduces the reach of the audience;
- Statistics on new subscribers is not available when moving from an advertising post.
An advertising campaign is set up and paid for through the Facebook account. If you do not understand how to set up advertising on a social network, then it is better to undergo specialized training, as they say “for dummies” or hire an SMM specialist. The price of such services per month depends on many factors, ranging from the professionalism of a person or company to the level of competition in your niche.
Useful services, programs and links for working on Instagram
There are many software products that can help you manage and promote your account on a social network. Here are some good developments:
- Onlypult - allows you to make delayed publications, upload photos and videos to Instagram from a computer, manage multiple accounts, attract SMM specialists, analytics;
- Socialkit - a program with wide possibilities, maintaining 1,000 or more pages on the social network, auto-posting, analysis of competitors and target audience, work with hashtags and geolocation;
- SMMplanner is a handy tool for delayed posting, automatic adding and deleting entries;
- Iconosquare is an English-language service with wide functionality from analyzing user activity on the page to holding contests and sweepstakes.
If you know other cool tools for working with Instagram, please write about it in the comments.
How to promote your account - useful tips for a snack
To develop your page, attract new and keep old subscribers, you need to constantly work on content, take high-quality photos, write interesting notes. Here are some more tips for those who want to promote their personal or corporate brand:
- post from Instagram to other social networks, there is a special cross-posting function for this;
- make a presentation of the account in other social networks and websites, talk about it wherever you can;
- use your unique and popular hashtags, their average number should be no more than 10 - 15 per post, the maximum allowed is 30 tags;
- use geolocation, especially if the promotion region is important to you.
Constantly look for new customers, study competitors and track performance to understand which of your actions are working and which are not. Special services for analytics will help with this:
And another important tip: securely protect your page with a password, linking to a phone and a valid email. All this will help protect your profile from hacking. Otherwise, you can lose all information, customers and money.
Conclusion
We've looked at many different promotion options, but the best ones are the ones that work for you. Try it, evaluate the result and decide what suits your Instagram account. Once again, I will list the main points that will help attract the target audience and promote the page from scratch:
- profile design - name, description, uniform style;
- high-quality attractive photos, useful texts, videos and live broadcasts;
- contact with subscribers, feedback;
- likes and subscriptions to your potential customers, mass following, mass liking;
- drawings and contests;
- joint PR;
- flash mobs;
- cheating of subscribers and other indicators;
- advertising posts in thematic communities and popular bloggers;
- official advertisement in the application.
Instagram provides great opportunities to promote your personal and corporate brand. But it is necessary to take into account the specifics of the social network: mainly a female audience and focus primarily on visual content.
If you're a B2B marketer or selling repair and construction tools, it's unlikely that Instagram will help increase sales. Another thing is if you are a designer, a photographer, you have your own restaurant or beauty salon, you are running a culinary or travel blog. Then you have every chance to become popular in this social network. Good luck!
February 19, 2018. Published in sections: Work with social networks. 41587
If you are an active user of the Instagram social network, use it to promote goods and services, or maintain a personal account, you probably noticed that some users tag other people, establishments, and so on in their stories. The option appeared in 2017: now you can tag your friends, colleagues, acquaintances, favorite shops and cafes not only in publications, but also in stories. This function is convenient and practical: you need to register a nickname and then people will be able to go to the user's page by clicking on the history.
There can be many reasons for mentioning: the user is pictured with you in the photo, you took a photo at a friend's house, you want to express gratitude to the beauty salon, and so on. The question arises: how to mark a person on Instagram in history. We will talk about this.
How to mark a person in the Instagram story
So, with the help of the stories functionality, today it became possible to add not only your colleagues, relatives or friends, but also organizations. Your subscribers, while viewing stories, will be able to click on the mark and go to the page of the marked user. Don't know how to tag someone on Instagram in stories? It is not difficult to do this, we do the following steps:
- Open the application and go to your profile. Now open stories.
- Taking a photo or video, or uploading existing material from the phone's gallery.
- The next step in the mechanism of how to mention a person on Instagram in a story is to click on the "Aa" icon, which is located in the upper right corner.
- We touch the screen and write the text and in the text we prescribe the dog sign and the login of the desired user. If you do not want to compose the text, simply indicate the user's nickname. You can fully enter a nickname or start typing it, and then the system itself will offer a list of your friends whose nicknames begin with these letters. Please note that you can add no more than 10 nicknames to the story.
- And the final stage of the process of how to mark a person in Instagram stories - click the "Share" button.
- The user you tagged will receive a message that you have mentioned them in the story. This message will be displayed for 24 hours. Then the message, like the story itself, will be automatically deleted.
- Now your subscribers can view the story and go to the page of the specified user if they are interested in the story.
What are the features
We looked at the mechanism of how to highlight a person in an Instagram story. Now let's take a look at the features.
- First of all, don't forget that the user will receive a message that you mentioned them in your story. If someone mentioned you in their story, you will also receive a notification.
- As mentioned above, the maximum number of marked users is 10 people. If you tag 10 people, each of them will receive this notification.
- The person you tagged does not have the right to remove the tag if he does not want to "shine" in your story. However, he can complain to the administration of the social network if he is not satisfied with this situation.
- Any user can see if a person has been tagged in other posts or stories. To do this, open the profile and click on the last section from the right edge, as shown in the image:
How to add a person to the story on Instagram if the system gives an error
We looked at the standard mechanism for undoing a person on Instagram in a story. However, it does not always allow you to achieve the desired result and you have to look for alternative ways to designate a person on Instagram in a story.
As a rule, errors and problems occur when the user incorrectly performed one or another item. For example, if you have 11 friends or more, the story will not be published. You need to either remove a few tags so that the number of tagged users does not exceed 10, or divide the number of people you want to tag into 2-3 stories. Experts recommend that each user dedicate a separate story, with their own picture / video and text, description.
Another common reason is that the nickname was entered incorrectly. In this case, the system cannot find the required page and, accordingly, it also fails to link to it. Please note that there should not be spaces, numbers, punctuation marks, and so on between the dog sign and the user's login. If you are on the blacklist of a user, unfortunately, you will not be able to mark it either. Therefore, before mentioning a person in an Instagram story, check if he has blocked or blocked access to his account for you.
How to add a person to Instagram stories on a computer
Business accounts are usually maintained from a computer. It is much more convenient and easier, and most analytics tools work better on a computer. Therefore, the question arises: how to mark a person on Instagram in stories using a computer. To do this, you will need a special service - SMM Planner, which, for sure, many are already familiar with.
Some people prefer to use Android emulators for PC, such as Blue Stacks. However, using Blue Stacks is not the easiest way to tag someone on Instagram Stories. This is explained by the need to install the official version.
So, let's look at the mechanism of how to mention a person in the Instagram story using SMM Planner:
- Open the service and go through a simple registration procedure, then confirm the specified email address. Now we go to the created account. The service is paid, but each registered user is provided with 50 free publications. Please note that 50 free publications are provided monthly to each user. The total number of free publications does not accumulate, it is updated every month.
- Now we start working in the service. Activate an existing Instagram account. This is required in order to start working with publications. We enter the account and password. Enter the data and select "Connect" for synchronization.
- Next, select "Create a post", and then "Schedule". Please note that in SMM Planner you cannot immediately post publications and stories, you can only schedule them, at least 5 minutes in advance.
- Select a photo or video and then select "Send as Stories".
- After that, you need to click on the icon, which is located in the right corner at the bottom of the photo.
- After that, the system automatically sends us to the section where you need to mark users. As already mentioned, the maximum number for stories is 10 people, and for a regular post - 10 people. We left-click on the photo and an empty line opens in front of us for entering information.
- Enter the user's nickname, and then the magnifying glass icon. Choose a friend's name and click on his nickname. At the end, click "OK":
- After that, set the time when you need to publish the story, and again select "OK".
Now we just have to wait for the publication to be published and receive enthusiastic likes.
Why should a business use Stories
Now it's clear how to list a person in an Instagram story. Another question arises: is it necessary for business accounts. Let's analyze the main ways to use tags in stories:
- Advertising . With a solid audience of subscribers, you can sell marks in the story, just like mentions and ads in regular publications. Imagine, a well-known blogger says that he has purchased a quality item in a store and indicates it through a dog sign. Naturally, this will inspire consumer confidence and increase the influx of audience to the page of this store.
- Collaborations . This term means the creation of common content, product, event, with which all collaboration areas are shared for maximum audience coverage, it is possible to cover a total audience of 3-4 pages or more.
- Mutual PR . How to promote a person on Instagram in a story? Feature him in your story and he'll tag you in return. As a result, everyone will get new subscribers.
- Gamification of users . The latest trend in the promotion of accounts, both personal and business profiles, is the organization of a kind of quests and games. You can post tasks in stories. For example, you can direct users to the “XXX” partner account by indicating it in the story, and do the task of following this account. The next task is already placed in the “XXX” story, a new mark leads to the “UUU” account and so on. You can find partner accounts for a common quest or develop your additional profiles in this way. Gamification looks more natural and thanks to this it brings good results today.
Conclusion
We looked at how to tag a person in Instagram stories and what it is for. Experiment, combine the above methods and develop your own account!
Promotion on Instagram is considered the most popular SMM service. This is explained by the fact that Instagram is today the fastest growing social network, which in just a few years has won a huge audience of subscribers. In this regard, the attractiveness of this resource among advertisers is also growing.
The most promoted accounts on Instagram are stars - actors, singers, TV presenters. This is not surprising: the names of such people, as well as their faces, are known to a huge number of the population, and Instagram provides a unique opportunity to see their life from the inside. The stars have their own army of subscribers and fans, but the average person will have to try to get someone interested in his page and want to subscribe to it.
Why do this? Some dream of promoting their page out of vanity, wanting to show that they live no worse, or maybe even better than others.
But there is a huge category of people who use Instagram as a platform to advertise their products and services. Here you can find a huge number of photographers, freelancers and masters of various fields who are actively promoted on Instagram and find new clients here.
In addition, owners of a promoted page can set a fee for placing advertising posts and thus monetize their account.
Therefore, today the promotion of a page on Instagram is a profitable investment of money and time, especially if you are promoting in order to further earn money on advertising.
Ways of promotion on Instagram
Promotion is performed by several methods, which either require a lot of time, but are free, or require impressive material costs, but allow you to attract the necessary audience in a short time. Beginners are more often interested in the question of how to promote a page on Instagram on their own, without attracting paid traffic, so in our article we will take a closer look at free promotion methods, and then move on to paid ones.
Method #1 - Interesting content
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If you intend to promote a page without material investments, then you will have to work hard over the choice of interesting content and high-quality content for your blog.
This is where you need to be creative. In addition, it will be good if you can post not just personal photos, but photos of a certain topic.
Of course, without investing money, things take much longer and with more difficulty. It will be much faster and more efficient to buy advertising at the very start in popular Instagram magazines, gain an audience of at least 10,000 subscribers, and then your efforts from promotion with good content will already be noticeable.
Upload interesting photos and videos and decorate them beautifully.
How to caption your images on Instagram to attract a lot of followers, read here
Another "trick" is to correctly determine the time of publication, so that subscribers are guaranteed to see your post. It is believed that the best time for posting is 12, 15 and 22 hours. However, you should focus not on general rules, but on your own subscribers. What time do they view the feed? This is easy to find out with the help of special analytical services, such as Picaton. If you have at least 100-200 people in your subscribers, you can just try to make posts at different times and see when the posts get more views and likes.
Analyze competitors' pages to find out how they attract subscribers. Unique content is the key to the success of any Instagram.
Method #2 - Hashtags
Although using tags and hashtags is almost useless on some social networks, on Instagram it is a must. In addition, it is important to make a short description of each photo, and put geolocation marks on the map.
All this increases your chances that your content will be easier for strangers to find in the app's search engine. And the more often your page is visited by new Instagram users, the more likely they will become your regular followers, and the higher your rating will be.
Come up with one or two of your own hashtags that will be affixed to all your publications and by which your photos will be easy to find. The rest of the hashtags can be set depending on the subject of a particular photo. But follow the measure: remember that experts do not recommend posting more than 5 hashtags for publication.
Method #3 - Mass following
Another way to get people to pay attention to you more is to pay attention to them. If you go to the page of a stranger, put a few likes under his photos and comment on them, then, most likely, this will cause a response and mutual interest in the person.
This way you can exchange mutual subscriptions with those who are also trying to promote their account.
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Method #4 - Using Fake Accounts
Another option is to create some fakes that can be used to advertise your main account. Through such fake pages, you can send people an invitation to subscribe to your page. However, this method of promotion is regarded by the Instagram administration as spam, and for this, such accounts will be blocked sooner or later.
Method #5 - Entrust promotion to those who understand it
It's good to have friends who also promote the Instagram page. Even if you do not have such acquaintances, you can find them yourself. Cooperation in page promotion can be expressed in the fact that you will advertise each other's pages from time to time. Constantly look for new people to work with and collaborate with.
Watch the video - TOP 10 Instagram promotion tricks:
Method number 6 - free promotion on Instagram for the most greedy
Another free promotion method is to buy followers through special services. When attracting new people to your channel in this way, it is better to use fake accounts, as they will often be blocked for cheating.
Also keep in mind that it takes time for the free promotion to earn the necessary points, which can later be exchanged for subscribers. If you do not have time for this, then the necessary points can be bought for money.
Grow your Instagram account wisely: Check out the complete guide to making money on Instagram
At the same time, cheating will not actually bring you real money, but will only increase your followers, which is of interest to potential advertisers. But do not abuse this method, it is harmful to the channel.
If your channel is subscribed to by a large number of bots that do not view publications, do not like or write comments, then there is little sense in such subscribers. Advertisers are always interested in live accounts with an active audience: no one will pay for advertising on a page where each post barely gets 10 likes, even if there are tens of thousands of subscribers.
Method number 7 - paid promotion on Instagram
Among the paid promotion, it will be most effective to use the services of SMM, which are offered by specialized companies. There are many such companies on the Internet. They differ not only in price, but also in the degree of professionalism. Sometimes it is better to pay a little more for one subscriber, but then it will be a real person, not a bot.
In addition, some companies may provide guarantees that the subscribers will not leave your group after a few hours, and that they will be real people, not fake ones. Be careful if you are offered to wind up a large number of audiences for the minimum price. A subscriber who is not a bot cannot cost less than 50 kopecks.
Name generators - how to choose a nickname, name a project, channel or group
Method number 8 - order advertising on someone else's page
You can order advertising directly on the Instagram social network itself on pages with a large audience and high ratings. As a rule, bloggers themselves are actively interested in advertisers and are ready to announce tariffs for placing advertising posts. It makes sense to advertise only on those pages that your target audience actively visits.
For effective page promotion on Instagram, it is better to use all of the above tips to achieve the best result. Although some of them require material costs, yet without it you will be promoting the page for years before it starts to bring benefits.
Who has the most followers on Instagram - Golden Ten
Even if you already manage to earn some money from advertising, regularly allocate at least 30% of the profit for further promotion. Don't stop there!
Want to know more about making money on Instagram and other ways to make money online? The most useful information is collected here - 50 ways to make money on the Internet
Entrepreneur, investor
Co-founder of 6 companies
Author of a blog with an audience of over 400,000 people
40 tips on how to promote your Instagram
1. Do not forget to put 0 хtags 9044 , which will help increase the number of subscribers: #instafollow, #l4l (Like for like), #tagforlikes and #followback.
2. Like as much as possible. For every 100 likes you give to random photos, you will get an average of 6 new followers.
3. Run contest . The easiest way to do this is to post a themed picture and ask people to like it so they can participate.
4. Start to promote profile on your pages in other social networks. Write what your blog is about and why people should read it and invite them to join.
5. Be generous with likes and comments - this is the easiest way to attract new subscribers.
6. Use common hashtags to make your photos visible in the global search. Among the most popular are #love, #instagood, #fashion and #photooftheday.
@westwingde
7. Time matters. Research has shown that the best time to fast is between 2 pm and 5 pm.
8. Subscribe to people who use popular hashtags (#followme, #likeforlike) because many of them will follow you back.
9. Remember, quality is important , not quantity. Monitor your profile and leave only beautiful and high-quality photos. Believe me, no one is interested in flipping through hundreds of photos of salads.
10. Love the Mayfair filter . Track Maven listed this filter on The Fortune 500 Instagram as the best choice for marketers.
11. Check that you have completed the biography section . Complete it with suitable words and hashtags, and also provide a link to your website. But remember: no spam! Otherwise, subscribers will lose interest in the profile.
12. Ask questions to subscribers. This is a great way to connect with your target audience.
13. Post on Sundays . It is on this day that people post photos a little, so your post will be seen by the maximum number of people.
@nastiapoberezhna
14. Be consistent with . Think about who and why you are doing this. The more clearly you answer these questions, the faster you will attract the right audience.
15. Call people to action. For example, ask them to write their opinion about your photo in the comments.
16. Don't be afraid to post often. It may seem that the more often the photos flash, the more indifferent the subscribers behave. But according to the Union Metrics program, there is no relationship between posting frequency and audience activity. At least negative.
17. Follow suggested users. Go to settings and select "Find and invite friends" and then "Recommended users".
18. Set geolocation to . This will be especially useful if you run an Instagram company. So you will have the opportunity to attract new subscribers-neighbors.
19. Schedule publications with the Later program. Consistency never hurt anyone.
20. Make a deal with a popular blogger about advertising your profile or product. So information about you will quickly scatter over the network.
21. Studies have shown that blue images get 24% more likes than orange or red ones. Post something blue and see for yourself!
22. Let fasting on Wednesdays become your obligatory ritual. This is because posts get more attention and likes in the middle of the week.
23. Write the word "comment" more often in posts. This encourages your followers to share their opinions and be more willing to join the discussion.
24. Post photos showing 's face. According to research, such publications are 35% more popular than others.
25. Tag in photos of people. Your post will also be seen by friends of friends.
26. Remember the rule: the more light , the better.
27. If you have a business account, create a branded hashtag . So users will be able to specify it when buying a product. And it will increase your visibility on Instagram several times over.
28. Share live photos. Show that behind the beautiful picture there are living people .
29. Business trick: share photos of your followers mentioning your brand or product. This pleasant step shows that you value each client. In return, they will definitely share your photos in their feed.
30. Brand yourself : use your nickname for more than just your profile. A notebook, a case or a branded sticker on a car will surely attract the attention of potential subscribers.
@romantimo3
31. Invite your Facebook friends to follow you. To do this, in the profile settings, select "Find friends on Facebook."
32. People love stories. Share your experiences and thoughts, so you will gain their trust and establish contact. Just remember that the post should be emotional and bright, not snot in sugar.
33. Tag people , even in stories, don't be lazy.
34. Feel free to post ask for likes . As practice has shown, such publications receive 89% more likes.
35. Plan ahead not only the time, but also the content. Prepare your materials and only then start filling out your feed. For example, write posts for a few days in advance, and then publish them gradually. The Instagram filling schedule will help you stay focused on the main topic of the blog.
36. Post a motivating or inspiring quote .
37. Synchronize phone book with your account. Go to settings and select "Contacts" in the "For Subscriptions" section.
38. Be active on profiles with similar topics. Especially if you run a business profile. Chat in the comments , ask questions and let influencers know about you.