Combined with the smiling face and and an unmissable trust signal from a household name (CNN) right in the middle, and we’ve got ourselves a great Facebook ad.

Takeaways:

• Make customer pain points central to your messaging.
• Include strong, recognizable trust signals if possible.
• Keep using those interesting words! “Discover” has much more appeal than “find.”

Facebook video ad examples

Facebook video ads range from actual footage, to animation and slideshow style, to just a few seconds of movement. Here are some examples that cover all of the above.

12. Cash App

The Cash App allows you to send, spend, deposit, and invest your money all in one place. But the ad below is for something different: a customizable debit card.

Watch video

Apart from the ad itself being visually captivating, this is a great marketing strategy. Not only is personalization the name of the game today, but it supports the overarching concept of the app being flexible. Plus, what other money management apps offer a customizable debit card? Bonus points for a unique selling proposition.

Takeaways:

• What bonus offering can you add to your mix to set you apart from your competitors?
• Use subtle repetition as a copywriting technique. The repetition of three short sentences in the primary text of this ad (Choose a color. Add a signature. Flex whenever) gives it a rhythm.
• Finish off your ad videos with your value proposition.

13. Bolden USA

This Facebook video ad by Bolden shares an excellent Facebook ad idea with a short tutorial on how to wash your face in the form of FAQs.

Click to enlarge | Watch video ad

Then the last question is What’s the best cleanser out there? with a picture of Bolden’s cleanser, a playful caption that reads Seriously??? Now you’re just looking for trouble! and a call to action to shop its website.

Takeaways:

• Provide product-agnostic tips in your ads to show your expertise, build trust, and add value.
• The smallest tweaks can hook viewers in your videos. If this one had begun with How to wash your face correctly, I might dismiss it. But the question Are you face washing correctly? instills a mix of doubt and curiosity that makes me want to find out.
• Be transparent. Bolden promotes its own product at the end (would it be an ad if it didn’t?), but doesn’t try to sneak it in.

14. Blue Diamond

Who knew that salt and vinegar could be cute? In this Facebook video ad example, Blue Diamond animates a salt shaker and vinegar canister backing up, counting to three, and then running at each other to collide. The sound effects are adorable, but not necessary to capture the cuteness of the ad.

Click to enlarge | Watch video ad

Takeaways:

• It’s a Facebook advertising mistake to create videos that require sound. But instead of captioning your videos, see if you can capture the experience without words.
• Incorporate trending or popular topics into your ads. “Superfood” was hardly a word until about five years ago.
• Try personifying objects. You’d be surprised at how entertaining they can be.

Facebook carousel ad examples

This ad type offers the added space to share more content, but gives the viewer a little more control than having to watch a video. Here are some awesome Facebook carousel ads to model after.

15. Chubbies

The visuals in this Chubbies’ carousel ad aren’t anything to write home about, but the copy, well that’s another story.

• Our algorithm told us you were looking for some new sport shorts. Well, here they are
• Built for any workout – seriously, any workout
• Are you ready to work harder? Becuase these are
• We let the reviews do the talking
• Get low get low get low…to the windowwwwwww

Click to enlarge

Takeaways:

• Add customer reviews to your ad copy, whether in the creative itself or in the primary text.
• Try out short, witty ad copy. Even though I’m not a male seeking short workout shorts, I’d still be curious to see the website where that copy came from.
• Be transparent. Just like Bolden’s Facebook ad, this one tells it like it is with Our algorithm told us.

16. Brandfolder

Here’s another fun carousel ad. It reads: Learn how to maintain creative control WITHOUT making marketing enemies. Then each card in the carousel has a different Creatives & Marketers need each other like…Tuesdays need tacos.T onic needs gin. Shaggy needs Scooby.

Click to enlarge

Takeaways:

• Instead of allotting a different feature or benefit to each card in your carousel, try for different variations on something funny. It’s highly likely to get viewers to scroll through—and remember your ad.
• Use bright, complementary, and contrasting colors to catch (and treat) your viewers’ eyes.
• Try out small accents, like one word in all caps or a single emoji to give your primary text a little pop.

Use these Facebook ad examples for inspiration

Hopefully, these examples of some of the best ads we’ve seen on Facebook have given you a few ideas of things you could try in your own campaigns, especially if your Facebook ads aren’t working, or at least give you some things to look for next time you’re sneaking a look at Facebook when you’re supposed to be working. Hey, what’s wrong with a little competitive analysis?

AFK #21. What does a Facebook ad look like? Facebook ad campaign structure.

You haven't tried advertising on Facebook yet, or you've given it on a whim. We chose goals, made audiences and then tried, how do you know how to track performance? But any practice begins with understanding the theory.

In this video, Vladimir Cherkasov will briefly and clearly talk about the structure of advertising on Facebook, how it looks, and what elements are responsible for what.

nine0002 Free master class Secrets of targeting on Facebook will be held very soon! Hurry up to register using the blue button below

What does a Facebook ad look like? Facebook ad campaign structure.

This topic may not be of much interest to people who already have experience with Facebook advertising. But it will be very useful to users who have either never advertised, or promoted simple publications and did not go into subtleties. nine0003

What does Facebook advertising look like and what components does it consist of?

The first thing to understand before advertising is its purpose. On Facebook, this question sounds like “Choose a goal” or “Choose an advertising campaign.” The goals can be completely different, for example, to attract people to the site, show them promotional videos, increase engagement for a publication, track conversion, and others. You can learn more about the goals and how to use them in the Facebook advertising account. nine0003

If you have already created an advertising campaign, but want to change the goal, you will have to create a new campaign. It is worth saying that at the same time in one advertising campaign you can create many ad groups. Ad groups exist to provide more granular targeting for your ads. They answer the question “Who will see my ad?”. There you can create different ad groups for different countries, cities, regions. You can also specify gender, age, interests and preferences, languages ​​of your target audience. You can adjust the interests you need depending on the product you offer, you can add and exclude some of them. You can also choose where exactly users will see your ad. This could be the right or center column, news feed, Instagram feed or stories, third-party sites with built-in widgets from Facebook, or the Messenger app. After that, you need to choose a budget for your advertising campaign. Let me remind you that the minimum budget is $1 per day in the equivalent of your currency. nine0003

Free workshop Secrets of targeting on Facebook will be held very soon! Hurry up to register using the blue button below

There is also such a thing as an advertisement. It answers the question "What are we going to show?". This is the visual component, that is, what the user will see in your ad. This includes the title, image or video, and the description of your product itself. If your goal is traffic, then you should also add a link to the site where your target audience will go. nine0003

So, now you know what an advertising campaign consists of. The goal answers the question “Why do we show ads?”. An ad group answers the question "Who will we show our ads to?". The advertisement answers the question “What are we going to show?”. If you yourself know the answers to these questions, then your advertising campaign will surely be successful. If you haven't advertised on Facebook yet, I strongly recommend that you do so.

What is Facebook advertising: creating an ad - Definition

Facebook advertising is a way to promote a brand, products and services through a multi-million dollar social network using cutting-edge technology. Facebook allows you to create catchy and effective ads that you can target your target audience for little money.

According to Statista, eight million companies were actively advertising on Facebook in the first quarter of 2020. Last year, advertising brought in $69 billion to the social network, while all other activities brought in less than $2 billion. nine0003

The Facebook team regularly improves its marketing tools to improve the quality of advertising and make it as useful as possible for both the audience and entrepreneurs. Let's find out why Facebook advertising is an effective assistant in attracting new customers and promoting your business.

4 reasons to use Facebook ads

• Large audience
• Targeting options
• Profitability
• Effective tools for success

There are a number of factors that make Facebook an ever-growing advertising platform. The following five are beneficial for both small companies and large businesses:

1. Large audience. The number of active Facebook users in 2020 was 2.6 billion people. This is more than a third of the total population of the planet and their number continues to grow. That's why on Facebook you can easily find your audience and tailor your ads to them. nine0056
2. Targeting options. Facebook Ads, in addition to basic targeting by age, gender and location, allows you to customize ads based on customers' shopping experience, their family composition, place of work, profession, and so on. Facebook helps you target ads with great precision to teenagers, teachers, drivers, doctors, and so on.
3. Profitability . The cost of advertising on Facebook depends on three factors: your marketing goals, the length of the campaign, and your targeting settings. Facebook claims that you can run high-impact ad campaigns on any budget. nine0056
4. Effective tools for successful work. For example, you can create compelling ad creatives, build different types of audiences, schedule posts and promote posts, set ad schedules, and more. Facebook tools help you grow hot leads and convert them into customers.
   Let's analyze some data to understand why Facebook ads are worth your effort.

Effectiveness of Facebook advertising

• Facebook ad CTR
• Facebook ad conversion rate

Below we will look at two key metrics - CTR and conversion rate - to analyze the performance of Facebook ads.

Facebook ad CTR

The average click-through rate for Facebook ads is 0.9%. The lowest CTR for vocational training companies is 0.47%, while the highest for the legal industry and retail is 1.6%. Here is the average CTR by industry from the WordStream report. nine0003

Facebook ad conversion rate

The fitness industry has the highest conversion rate at 14.30%, while technology and hospitality companies have the lowest at less than 3%. Compare the conversion rate between other industries in the report below.

Even though the CTR of a Facebook ad doesn't look impressive, it still delivers the desired conversions and money thanks to precise targeting parameters and a large audience. nine0003

Ways to create Facebook ads

There are two ways to create advertisements:

1. Through the Ad Center on the Facebook page or the “Promote” button
2. Via Facebook Ads Manager

Facebook Ads Manager is a professional tool that allows you to efficiently target, create audiences, select ad objectives, create ads and ad groups, track performance, and generate reports. nine0003

Below you can see what the campaign creation page looks like in Facebook Ads Manager. A navigation bar is displayed on the left, and settings for each element are made on the work field. So step by step you create your advertisement.

Please note that Ads Manager has a number of useful features for professional ad customization and effective budget management. These features include:

Possibility to set the ad display schedule. nine0011 If your target audience is more active in the morning and evening hours, then you can stop showing your ad, for example, from 12 to 16. 00. This approach saves money.

Create different audience groups. You can create a Custom Audience in Ads Manager if your ad belongs to a custom ad category, Lookalike or Custom.

Suppose you posted a video about a new product on your page, now you can form different audience groups based on the duration of views and then create a relevant ad for each of them. Check out the screenshot below. nine0003

A/V testing. With it, you can determine which advertising will be most effective. You can test ad creative, audience, placement. A/B testing on Facebook allows you to measure the results of changes in advertising or quickly compare two strategies to achieve your goals.

And that's not all the benefits of setting up ads through Facebook Ads Manager. It takes time and practice to understand all the subtleties. However, it is not as difficult as it might seem at first. In this case, the main thing is desire, patience and attentiveness. nine0003

And if you want to try running ads today and are not ready to spend time studying your ad account right now, use the Ad Center right on your Facebook page.

You can read more about the differences between the two tools in the Help Center. However, in a nutshell, the Advertising Center is an easier way to promote your company, products, and services. With it, you can promote posts or the page itself, drive people to your site, and create other types of ads. nine0003

Creating an advertising campaign through the Facebook page

1. Go to the Advertising Center
2. Select destination
3. Create an advertisement
4. Define your target audience
5. Set the duration and budget of your campaign
6. Set payment method

Now, let's see how to create advertisements directly from your Facebook page. Follow the step by step guide below to set up your first campaign. nine0003

Step 1: Go to Advertising Center

Open your Facebook page and in the menu on the left click on the "Ad Center" tab, then on the right click on the blue "Create Ad" button. After that, a page with goals will appear in front of you.

Another way to open the goals page is on your main page in the menu on the left, just click on the blue “Promote” button.

Step 2: Select target

Campaign goal determines which types of Facebook ads you can create. They may differ for different pages. For example, for our Big Box page, only 5 goals are available so far:

1. Attract visitors to the site . These ads help direct users to specific pages on your site to learn more about the brand, its products and services.
2. Promote a publication. Engage users through newsfeed posts. Promotion of the publication helps to increase impressions, as well as increase the number of likes, comments, reposts.
3. Promote the Page. nine0011 With this type of ad, you can increase user engagement with Page posts, attract followers and leads, and increase brand awareness.
4. Promote the company locally. Such advertising is aimed at attracting an audience that is close to you. To do this, set up local targeting, indicating the city, district, point on the map or coverage radius in kilometers.
5. Increase the number of leads. nine0011 Ads based on this goal will help to attract subscribers for email marketing and Facebook Messenger chatbot, as well as encourage users to interact with the brand in different ways.

For clarity, let's choose the goal "Promote Page".

Step 3: Create advertisement

After selecting a goal, you will be taken to the Ad Creatives setup page. Write the text of the ad or leave the one that will be specified by default. In our example, this is "Contact the Big Box Page". nine0003

Then select the appropriate ad format. There are 4 of them in total:

• single image;
• single video;
• slide show;
• carousel.

Available ad formats depend on the target selected in the previous step. We chose "Promote Your Page", so the carousel format is not available to us. In order for ads to be the most effective for each type of ad, Facebook offers specific creative formats. In this case, you can upload an image or video. To do this, click on the download button as shown below. nine0003

Step 4: Determine the target audience

Facebook provides the most accurate targeting options. First, you can target based on location by country, city, or mileage to reach local users. Secondly, you can choose gender, language, interests, behavior and more. More precise targeting options, such as excluding certain user groups, are available in Ads Manager. nine0003

To create an audience for an advertising campaign from your page, you need to scroll down a little and click on the "New" button in the "Audience" section. After that, you should give the audience a name, then choose the gender, age, location, interests and behavior of potential customers. We narrowed down our audience to women in their 20s and 30s from Kyiv who are interested in fitness and a healthy lifestyle. As you can see, our potential audience is 370 thousand people. nine0003

You can also select "People Near You". This will allow you to attract an audience within a radius of one or more kilometers from a certain point. An interactive map will help you determine the specific location of your target audience.

To expand your audience, you can use Lookalike Audience. To do this, you need to configure the Facebook pixel. Then, based on your existing audience, the social network will select similar users, which will help increase the number of leads. nine0003

Step 5: Set the duration and budget for your

campaign

Once you've specified your target audience, set the number of days to show ads and the amount you're willing to spend. You can select "Show this ad continuously" or "Choose an end date".

When defining the budget, note that you are setting a daily spending limit. That is, if you run an ad for four days and specify the amount of $3, then the cost of the advertising campaign will be $12. nine0003

Step 6: Set payment method

Facebook allows you to pay for services via PayPal or a bank card. If the social network previously provided you with an advertising coupon, you can mark it and then enter the coupon code.

To verify a bank card, Facebook will ask you to deduct up to one dollar from it. After linking the card, the money will go back to your account.

The following shows how to select a payment country and currency, and add a payment method. nine0003

Now that the ad is set up and the payment method is selected, check all the details and click the "Promote" button.

How to track the effectiveness of Facebook ads

To see the performance of an ad, go to your Ad Center page and click View Results next to the ad you want to see. Next, you'll see reach, engagement, and reactions.

You can also see the breakdown of the audience by age and analyze the effectiveness of advertising depending on the placement. nine0003

To track campaign performance in more detail, use Facebook Ads Manager. In it, you can use filters to narrow down the amount of data in your reports and more effectively target and define target audiences.

Detailed reports help analyze the effectiveness of advertising campaigns and see if advertising costs for interaction with a particular category of users pay off. Tracking results is important to narrow your audience and exclude “non-target” customers to cut costs. Or vice versa, to identify users and ad placements that need to spend more money to get the desired profit. nine0003

How much does advertising on Facebook cost

The price depends on several factors:

• Time . The time of year, day of the week, and even the hours you choose to run your ads can affect their performance and your entire ad budget.
• Betting strategies . A stake is the amount of money you choose to pay for a specific action. You can choose to pay by CPC, CPM, cost per like, cost per app install. nine0056
• Advertising placements . The display of your ad in the news feed on a mobile device or computer may also affect the cost of an advertising campaign.
• Target audience . This setting is critical, especially if there are many other advertisers targeting the same audience as you. In this case, the cost per click and thousand impressions will increase.

Let's look at another WordStream report to see the average CPC for different industries. It states that the highest CPC for an ad is $3.77 for the finance and insurance industries, while the lowest CPC for the apparel and fitness industries is $0.45 and $0.70, respectively. You can compare CPC across industries in the report below. nine0003

Look at AdEspresso's detailed report to get an idea of ​​Facebook ad pricing.

To increase the effectiveness of Facebook advertising campaigns, you can use them to attract users to Facebook Messenger. And in the messenger, using a chatbot, answer frequently asked questions, talk about products or services, and move leads down the sales funnel.

A chatbot is a technology that works according to a pre-planned scenario and helps to unload the support service, segment leads, take orders, sell and perform other assigned tasks. nine0003

SendPulse allows you to create up to three chatbots for free. Add a virtual assistant to your online marketing strategy and see how effective it is.

Now, let's compare two tech giants who are making the most of online advertising.

Facebook ads and Google ads

The two companies are often seen as rivals. Yes, they both dominate the online advertising industry, but offer advertisers different opportunities. nine0003

Google primarily focuses on search engine advertising, which is extremely effective due to the nature of today's shopping. At any stage of the sales funnel, people use search engines to find solutions, products, services, compare different stores, prices, and more. In addition, Google AdSense links advertisers to relevant sites that receive a high volume of traffic so that site visitors see relevant ads based on their preferences and behavior. nine0003

Unlike Google, Facebook is a social network, so the platform's advertising activities focus on collecting and using user behavioral data on Facebook. What Facebook and Google have in common, and sometimes make them look like competitors, is the sheer scale of their operations and their tendency to monopolize the online advertising market.

Here are some helpful tips to help you improve your Facebook ad campaigns. nine0003

Remember that Facebook advertising will only work if you do it right. Use the guidelines below to run quality ad campaigns.

Best Practices for Creating Facebook Ads

1. Use vertical videos. Vertical or square aspect ratio allows your ad to take up most of the smartphone screen. Remember, most users hold their phones vertically while browsing the news feed. nine0056
2. Avoid or minimize text in images. Better place all textual information in the title or description fields. If you still want to add text to the image, then it should take up to 20% of the image.
3. Write briefly. According to the Mobile Marketing Association, it takes 0.4 seconds for people to see and recognize ads on mobile devices. Therefore, make sure that the text in your ad is short and clear, otherwise you risk not conveying the essence of the message to users. nine0056
4. Use carousel format. If you have a lot of professional photos of your product, add them to the carousel to highlight different features and give a clearer picture of your brand.
5. Add GIFs and videos to your ads. Dynamic ads are a great way to stand out in the News Feed, as motion captures the attention of users.

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