How celebrities make money from instagram

Top 10 Instagram Celebrities and How Much They Get Paid

Instagram isn’t just the camera app that it once was when it launched back in 2010. Now, it’s one of the most popular social media platforms out there. Boasting more than 1 billion monthly active users — with more than 500 million of them using the platform every day — Instagram is more than a photo-sharing platform and window into what’s happening in the moment.

Marketing on Instagram is the answer for social media enthusiasts looking for ways to make money and even get free stuff. Whether it’s posting pretty pictures or promoting products or brand campaigns, this photo-sharing platform is an answer for how to make money.

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In this article

How to make money with Instagram
How to get started making money on Instagram
Highest paid Instagram users
FAQs about making money on Instagram

How to make money with Instagram

Businesses pay money to Instagram users to get exposure to their audiences, hoping they can make money in the process by having that influencer's followers buy or recommend their products. Without an audience, there’s no one for you to promote to. Grow your following by posting every day and focusing on engagement, using relevant hashtags, creating your own Instagram style, and, of course, posting beautiful photos.

But the sheer number of followers isn’t enough for businesses to justify paying you. 100K of fake followers won’t engage in the content you put out, and engagement is what will make these businesses money.

If you’ve grown your following, making money on Instagram is usually done by selling sponsored posts, becoming an affiliate, creating your own product or service, and selling licenses for your photos or videos. You can choose to focus on one of these revenue streams or chase after them all.

How to get started making money on Instagram

Don’t underestimate how much it takes to get to the level where you can start making money on Instagram. It takes time and plenty of commitment to write, shoot, and edit photos and videos before uploading them day in and day out.

If you’re just starting out, it might be worth it to build your knowledge around photography and social media. There are plenty of classes you can take on sites like Coursera that will get you up to speed and efficient so you can start building your following.

It's not just celebrities making money online with Instagram. Learn as much as you can and devote enough time so you can grow and develop yourself as an Instagram influencer.

If you can't break through and make money on Instagram, there are other easy ways to make money online as well.

To give you a better idea of who's nailing it, here are 10 of the highest-grossing and most successful Instagram accounts:

Highest paid Instagram users

1. Liz Eswein @newyorkcity

Liz Eswein, 25, who joined Instagram just after it launched in 2010, began posting pictures of her home city (NYC of course) under the account @NewYorkCity as a hobby. She now has more than 1.2 million followers and has been dubbed the “den mother of Instagram”. Last year, Eswein was commanding up to $15,000 per shot and charging brands $1 per like for sponsored Instagrams. To put that into perspective, the Guardian reported some posts attracted more than 23,000 likes.

2. Jason Stein @jasonwstein

Jason Stein was an early user of Instagram. He quickly realized Instagram would be a valuable advertising tool for companies. To capitalize on it, Stein launched Laundry Service, a social media agency that matches brands with Instagram influencers. By 2014, Stein was on Forbes’ 30 Under 30 in media, a list of industry game-changers. Laundry Service had 30 employees in Los Angeles and New York, and a division called Cycle with an army of about 1,000 Instagrammers who worked with brands like Amazon, Beats, and the Oprah Winfrey Network.

3. Brian DiFeo @bridif

Brian DiFeo joined Instagram in 2010 as a hobby, as a 33-year-old with no professional photography experience. But after gaining popularity on the platform, he speculatively emailed the organizers of a New York music festival in March 2011 asking for a free ticket in exchange for taking photos of the event and putting them on to his feed. That led to a gig with Puma in Abu Dhabi, and from there, the work continued coming. DiFeo and Anthony were the co-founders who launched The Mobile Media Lab with Eswein.

4. Anthony Danielle @takinyerphoto

Anthony Danielle joined Instagram two weeks after it launched with no intention of becoming an Instagram influencer. He started out photographing random people with no regard for their clothing. Then, as his focus shifted to fashion, that’s when brands started reaching out, he told Fortune. Danielle still runs The Mobile Media Lab with DiFeo. As of last year, he said the company was fielding five to 10 requests per month, and he gets two to three for his personal account — all of which they were vetting out to the agency’s Instagrammers.

5. Aimee Song @songofstyle

The proprietor of fashion and interior design blog Song of Style, Aimee Song has 950k followers on Instagram and her blog is viewed by 72,000 readers. When she is pictured wearing a certain outfit, that outfit sells out within a day! Such a high social media presence means that Song can charge around $50,000 per big-brand collaboration, easily putting her amongst the upper echelons of Instagram’s highest earners.

6. Danielle Bernstein @weworewhat

22-year-old Danielle Bernstein runs the massively popular fashion blog We Wore What, and has almost 1 million followers on her Instagram account. Her social media influence has led her to become one of the most recognizable and successful figures in the fashion industry. Companies send her free stuff, but she has reportedly turned down freebies that she knows she won’t feature. However, a lot of her work is negotiated by an agent, and she’s worked with major names, including Lancôme and Virgin Hotels.

It has been estimated that Danielle charges between $5,000 and $15,000 for a post promoting the brand she is photographed promoting, but this figure can rise according to the amount of props she gives the brand in question or the length of time she spends advertising them.

7. Nash Grier @nashgrier

Vine superstar Nash Grier has 8.4 million Instagram followers. By age 16, he has worked with Virgin Mobile and other major brands, which are reportedly paying him $25,000 to $100,000. His popularity apparently isn’t limited to online platforms. Grier also has celebrity-like status among his fans in real life, according to the Huffington Post, and the social media-driven fame is paying off handsomely.

8. Andreas Wijk @andreaswijk

The 22-year old Swedish model and singer, Andreas Wijk is instantly recognizable to many Instagrammers. Wijk’s Instagram following is currently almost 150k, which not only makes him an important figure in the modeling world but also drastically increases his earning potential. Instagram users with a following of above 100k and a consistently popular photo stream can find themselves in the same bracket as Wijk.

9. Jen Selter @jenselter

Jen Selter joined Instagram in 2012 while working at a gym and started out posting workout pictures. From there, her fame has grown. She’s widely known for her fit physique, particularly her posterior. Given that she can reportedly earn 80,000 likes for a picture of herself sitting on a fitness ball, she is now earning an attractive living on product endorsements from companies such as Nike, Lululemon, and New Balance.

10. Huda Kattan @hudabeauty

Born in the U.S. and based in Dubai, Huda Kattan is building a beauty empire. Her website, HudaBeauty, is one of the top 20 beauty blogs, according to Alexa website rankings. She also has a wildly popular Instagram account to accompany it. Recently, Kattan had more than 7.7 million followers and is gaining an average of 23,000 more per day, according to social media statistics tracker Social Blade.

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FAQs about making money on Instagram

How many followers do you need to make money on Instagram?

The number of followers that brands require influencers to have depends on the company, project, and campaign, but many brands require you to have at least a few thousand followers. The application process to become a brand influencer is competitive, so you’ll need an established audience.

If you don’t have any luck landing a paid gig, smaller brands are often willing to send free stuff for you to try and promote. It may not be money, but it’s something as you work to build and maintain a strong Instagram presence.

Beyond sponsored posts, offering merch can be a great way to make money on Instagram that will grow as your audience grows. Shopify offers influencers an accessible way to scale their reach to full-fledged entrepreneurship.

How much does Instagram pay per post?

Just how much money you can make on Instagram depends on the influencer, their level of commitment, and the uniqueness of their Instagram content and audience.

While some brands pay anything from $5 to $10 per thousand followers, others offer $100 for every 100 followers you have. According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.

How do I grow my Instagram following?

To grow your Instagram following, implement these best practices into your overall strategy:

Clearly define your niche. What kind of account are you? Whether it’s fashion, lifestyle, travel, food, music, gaming, or anything else, it needs to be clear on your profile and in the content you post.
Post consistently. Consistent posting means consistent audience engagement with your content and more opportunities for you to gain followers.
Post high-quality content. Work on posting high-quality photos and putting time into your stories, videos, and content descriptions. Your audience will take note of your account if your content is useful or important and looks good. Instagram-worthy pop-up events can help you if you need inspiration.
Engage with your audience. Remember to reply to comments and messages from followers and potential followers.
Promote your account. Facebook, Twitter, Pinterest, and other social media platforms are great places to promote and grow your Instagram account.
Get featured. Getting featured on a larger account puts your content in front of a lot more people and can net you some big growth opportunities. There are plenty of feature accounts that might use your content if you tag them.
Follow relevant accounts. If you follow relevant accounts within your industry or niche, you’ll be able to learn more about what content they’re posting and who their followers are. This can help you refine your content and find a similar audience.

What happens if you get 10K followers on Instagram?

When you hit 10,000 followers on Instagram, you unlock the swipe-up link feature for your Instagram Stories. This feature is unique and helpful because it allows you to share links with your audience without having to first send them to your bio.

Apart from this feature, there are no official features unlocked after getting to 10,000 followers on Instagram. However, people may be more inclined to follow you and view your content if you have thousands of followers because it’s a simple sign of credibility on Instagram.

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Author Details

Ivana Stoshevski Ivana covers personal finance and culture for FinanceBuzz. She is a visual storyteller and lifestyle photographer.

How Celebrities Really Make Money on Instagram

Christina Mack/E! Illustration

You see it all the time. A celebrity's Instagram post that looks ever-so-slightly different than the rest.

Maybe it's the way they're posing just so (or rather, it's a posed shot that looks posed) or the fact that the caption reads just a little too much like an informercial. Most of us pay them no mind, simply scrolling past to yet another engagement announcement ("Can't wait to spend forever with my best friend!") or vacation humble brag ("Just my view for the next week. NBD."), but little do we know, those Instagram posts are subtly making their way into our subconscious, influencing us to choose differently the next time we're on the market for teeth whitener or detox tea.

And what's more, those posts are actually windows into a secret (okay, maybe kind of secret) and lucrative world of celebrity incomes. That's because while we plebeians of the world are lucky if we receive a few dozen likes for our social media activity, the stars are raking it in. In the interest of full disclosure—and not to make you jealous, because we're not jealous at all that people get paid just to post Instagrams, right?—we're pulling back the curtain to let you in on how this fascinating system works.

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First, how did this all get started? Did A-listers simply begin demanding money for their already-heavy social media habits? It just so happens that branding experts wised up to the fact that advertising on Instagram was an untapped gold mine. According to Mike Heller and Matt Kirschner, the founder and partner, respectively, of Talent Resources, a digital branding company, it all began because of, well, numbers.

"With Instagram we have analytics and metrics: Tracking mechanisms," they told E! News. "That allows us to measure...who's seeing what, and report to the brand and say, these are the types of people you're reaching."

Brands began to realize that not only could they find out how effective Instagram posts actually are, but that they could get instant results—and sales. When consumers (that's us!) see something on social media, we tend to buy it immediately. Yes, we're all suckers.

Even more than that, paying a celebrity to post an Instagram is just plain easy. "For a TV spot, you've got so many people involved," note Heller and Kirschner. "There are writers, talent, marketing. It takes 50 people just to get one message out." It doesn't take a lot of insider knowledge to imagine that the amount of people required to think up an Instagram caption is a whole lot lower.

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The Business of Celebrity: Yes, It's Cool but It's Also a Full Time Job

Once the tradition got going, the industry had to decide just what a sponsored post actually is. The waters are a little bit murky when you're paying a celebrity to endorse something, so there are some pretty strict rules. There are several hashtags that come along with these big-money posts, and A-listers need to use at least one of them. We're probably all familiar with them by now: #ad, #spon and #partner, to name a few.

"If they don't include those required hashtags, that can really backfire," warns the team at Talent Resources. "We won't do a deal without them."

So how does a star get set up with a deal like this in the first place? According to Heller and Kirschner, it happens in a variety of ways. Sometimes a brand uses what's known as "seeding," which is sending their products out to different celebs, letting them try it out, and then approaching them about being paid to post about it. Sometimes the brand and the celebrity's team get together and make a deal, and then the celebs get the product to post about it.

Either way, brands will always try to choose celebrities that are fans of the brand before they get paid the big bucks to be. According to Kasia Pandyra, Senior Talent Buyer for Ketchum Sports & Entertainment, that's often the most important part of the process. "We are vigilant in monitoring celebrity hobbies, favorite products and food preferences so that we can find organic partnerships for brands," she told E! News. "We know that if it comes across as inauthentic, the fans won't buy it."

Once all the fine print is in place, it's time to actually 'Gram. Most stars have a full social media team (or at least a manager) who handle the actual posting and work with the brand's reps to craft the caption—Pandyra describes it as a collaboration with "mutual approval."

This social media manager gig can be a lucrative one, but it can also go very, very wrong; we all remember what happened with Ashley Benson's team. They posted a sponsored picture of the Pretty Little Liars actress in a lion-themd Halloween costume and mistakenly called it Cecil the Lion, as in the one who had just been killed by a hunter (yikes). Cue the backlash and the subsequent apology post in which Benson not-so-subtly put the blame squarely on her managers. Ouch.

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So now we've come to the moment we've all been waiting for: The numbers. The moolah. The cashish. Just how much are these people raking in? Well, of course, the fee for sponsored social media posts varies by a star's caliber, among other things. (Remember, the most a-list of a-list are typically social media shy, and you don't see Jennifer Lawrence or George Clooney on Instagram.)

According to Ketchum, items that affect a star's salary include how many followers they have, their relationship with their fan base (in other words, are they BeyHive or Swifty level?) and the timing of the post. Throwing up a 'Gram during the Super Bowl, the Oscars or a series finale will cost a brand much more.

The partners of Talent Resources tell us that a reality star from, say, the Real Housewives or Vanderpump Rules could fetch somewhere in the range of $2,000 to $15,000 for a single post. But, the kinds of celebs who pull in the biggest figures are among the ranks of Cristiano Ronaldo, Lady Gaga and Justin Bieber—names with international appeal.

And, if your last name happens to be Jenner, there's a could chance you could rake in up to $150,000. For taking a selfie, writing a sentence or two, and hitting "share."

Now sure, there's probably a tipping point with this business; it's not going to be this lucrative forever. But until the appeal runs out, let's just say we're going to have some strong feelings the next time we're on Instagram.

photos

Kylie Jenner's Sexiest Instagrams

10 celebrities who earn the most on Instagram And for the promotion of various products, Instagram stars receive a lot of money.

Celebrities agree to deals with brands for amounts with a huge number of zeros, and companies are happy to do this, because such cooperation brings them millions of dollars in profit.

Find out which of the stars is "sold" on Instagram the most from our material.

Top celebrities on Instagram can earn tens of thousands of dollars for just one post. A huge army of fans who want to be like an idol make them tasty morsels for the advertising business. Brands pay a lot of money for stars to advertise their products or services on the most popular youth social network.

10. Kendall Jenner

The Keeping Up with the Kardashians star turned into a real model Her photographs adorn the pages of the most famous fashion magazines, and the beauty defiles on the best catwalks in the world. Kendall gets up to half a million dollars for an Instagram post.

9. Lionel Messi

The world famous Argentine footballer is the ninth most paid person on Instagram. The 31-year-old athlete's account has 112 million followers, making it very attractive to advertisers. They are ready to pay a football player $500,000 for one advertisement on the social network.

8. Neymar da Silva Santos Junior

Another athlete who not only successfully scores goals, but also makes money on Instagram. He has over one hundred million subscribers to whom he advertises various products, receiving $600,000 per post.

7. Justin Bieber

Despite the fact that the young singer has grown up, he has not lost his popularity among Gen Z fans. A stable interest in his person helps to earn up to $630,000 per sponsored post. These sums are deposited securely into his accounts in the millions.

6. Dwayne "The Rock" Johnson

The Rock is the highest paid Hollywood actor today. He is very popular on social media for his healthy lifestyle and honesty with his 147 million followers on Instagram. Advertisers are literally knocking around his account for the strong man to advertise their services, and they are not stingy to shell out $ 650,000 per post for this.

5. Beyoncé

You will hardly see advertising on the singer's page. But if you look closely, you can see the clothes of fashion brands that she wears to create vivid stage images. This covert propaganda costs sponsors about $700,000 per post.

4. Kim Kardashian

This curvaceous beauty could write a book on how to turn social media success into a professional career in fashion and beauty. Her page is full of ads for slimming teas, teeth whitening products, vitamins, and other products that Kim earns $720,000 to advertise.

3. Cristiano Ronaldo

Who would have thought that athletes are so powerful on social media? Cristiano Ronaldo has collected the largest number of followers on Instagram and thus attracted the attention of advertisers. 172 million fans follow the Portuguese football star, and brands pay him 750,000 for just one post with their ads.

2. Selena Gomez

The young singer and actress is one of the three most successful Instagram users with the largest number of followers. Crazy popularity brings the beauty a fabulous amount - $ 800,000 for one post with advertising.

1. Kylie Jenner

And finally, the favorite of all advertisers promoting goods and services on Instagram is the Kardashian's younger sister, Kylie Jenner. She became the most successful and richest of the star family. The beauty is so popular on Instagram that she gets a million dollars for one advertising post. Kylie receives a lot of offers from advertisers every month, thanks to which she puts six figures into her piggy bank. Forbes magazine rated her cosmetics line at 900 million dollars, but other sources of profit are never superfluous.

Instagram has turned from a social network into a real business platform where almost everyone wants to make money. Although the stars have enough money for a piece of bread with caviar, they do not miss the opportunity to add an extra million to their piggy bank. First you work for a name, and then the name works for you: the huge sums for publications on Instagram that advertisers are willing to give to celebrities confirm this.

Social networks have become a place where everyone tries to showcase their successes and the best moments of their lives. The golden youth of Switzerland on Instagram show off to each other their wealth and expensive trinkets. Playboys with pockets full of money do not get tired of coming up with new ways to show off and show everyone their coolness.

See also: Role in a million: The Big Bang Theory actors became real rich

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Top 10 Instagram celebrities and how much they get paid for likes

Instagram marketing is the answer for social media enthusiasts looking for ways to make money and even get free stuff. Whether it's posting beautiful photos or promoting products or brand campaigns, this photo sharing platform is the answer to making money.

By the way, in order to earn a lot and be known as popular personalities, which will be listed below, you can increase the activity of your account. To do this, you can, for example, buy Instagram likes with a guarantee on the page https://doctorsmm.com/kupit-lajki-v-instagrame/ at a low price without registration.

Get up to $225 a month for watching viral videos

Sounds crazy. And, perhaps, you are not even sure whether it is worth spending time on this. But let's... you're at least a little curious. Getting paid for watching viral videos is a real way to make money and you can do it with a company called Inbox Dollars.

No... it won't make you rich. Yes... this is probably one of the most low-cost types of side income. But it's worth it if you still sit on the couch and scroll through the sites. Instead of watching viral videos on YouTube, you can earn real money for watching these videos. Every little bit of extra money counts.

It's simple. You register here. Then you watch. Then you earn money (yes, it’s money, not “points”). And watching these videos while you're just lounging on the couch can earn you up to $225 a month.

Businesses pay money to Instagram users to gain access to their audience, hoping they can cash in on the influencer's followers buying or recommending their products. Without an audience, you will have no one to advertise. Grow your audience by posting every day and focusing on engagement by using relevant hashtags, creating your own Instagram style and of course posting beautiful photos.

But the number of subscribers is not enough for companies to be willing to pay you. 100 thousand fake followers will not get involved in the content you post, and it is the engagement that will bring money to these companies.

If you have increased your following, making money on Instagram is usually done by selling sponsored posts, partnerships, creating your own product or service, and selling licenses to your photos or videos. You can focus on one of these sources of income or chase them all.

Select an Image

How to start making money on Instagram

Don't underestimate how much it takes to get to the point where you can start making money on Instagram. It takes time and a lot of effort to write, shoot and edit photos and videos before uploading them day after day.

If you are just starting out, it might be worth expanding your knowledge of photography and social media. Sites like Coursera have a plethora of courses to get you up to speed quickly and effectively so you can start building your audience.

Celebrities aren't the only ones making money online with Instagram. Learn as much as you can and give yourself enough time so that you can grow and develop as an Instagram influencer.

If you can't break through and make money on Instagram, there are other easy ways to make money online.

To give you a better idea of who is doing it, here are the 10 highest paid and most successful Instagram accounts:

Highest paid Instagram users

1. Liz Eswain @newyorkcity

Liz Eswain, 25, who joined Instagram shortly after it launched in 2010, started posting photos of her hometown (New York, of course) under her @NewYorkCity account as a hobby. She now has over 1.2 million followers and has been dubbed the "Mother of Instagram". Last year, Eswain earned up to $15,000 per shot and charged brands $1 per like for sponsored Instagrams. In comparison, the Guardian reports that some posts have received more than 23,000 likes.