How can i monetize my instagram
A Complete Guide for Creators and Influencers
There are so many ways to monetize your Instagram presence. You can make good money as an influencer even if your last name doesn’t end in -ardashian. Instagram has committed to spending $1 billion USD by the end of 2022 to reward creators and encourage them to make social media their job.
Not to sound like a get-rich-quick-infomercial, but by being aware of new monetization features, you can be among the first early adopters and have a greater chance of earning good money with that feature. The early bird catches the worm fat paycheck.
So, whether you’re a beauty or fashion influencer, filmmaker, photographer, or other creative content creator, these are all the brand new and tried-and-true Instagram monetization methods you need to know.
Work with brands
Join an affiliate marketing program
Use Badges in livestreams
Enable ads on your Instagram Reels
Earn milestone bonuses
Enable Instagram subscriptions
Future Instagram monetization possibilities
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
What is Instagram monetization?
Monetizing your Instagram can take many forms, from working with brands, earning ad revenue on videos, accepting tips, or trying out the new Instagram Subscriptions feature.
There’s a key difference between monetization and selling, though. For creators and infleuncers, monetizing an Instagram account doesn’t mean selling physical or digital products to a social audience. It means earning money for the content you’re already putting out there on the platform: posts, Reels, and Stories.
Selling products and services directly on social media (e.g. via Instagram Shops or by hooking up your online store to social media) is social commerce. You can (and should) do that, but it’s not monetization in this context.
Instagram is the most popular platform for monetizing content creation. The global influencer market size hit a record $13.8 billion USD in 2021, over double what it was in 2019.
All that cash isn’t only for ultra-rich celebrities, either.
47% of Instagram influencers have between 5,000 to 20,000 followers, 26.8% have between 20,000 and 100,000, and only 6.5% of influencers have over 100,000 followers.
Meta, parent company of both Instagram and Facebook, is working hard to attract and keep creators on their platforms. The recently launched Creator Studio and bonus earnings programs speak to the rise of being a creator as a real job anyone can do, not just those born with a silver spoon in their mouths.
Many people are already earning full-time incomes from Instagram and other platforms. It’s not too late to hop aboard because the demand for influencer marketing continues to rise. Almost 75% of American marketers currently run influencer campaigns and eMarketer predicts that will reach 86% by 2025.
Source: eMarketer
7 ways to monetize your Instagram account
There are two main ways to monetize your Instagram: Sponsored content from sources outside of Instagram, or within the platform’s new creator tools.
Let’s dive into the 7 ways you can earn money on Instagram.
Work with brands
This is likely what most people think of when the topic of Instagram monetization or influencer marketing comes up. A brand could pay you for an in-feed photo or video, Story content, a Reel, or any combination of the above.
We’ve all seen the quintessential Instagram sponsored post where an influencer posts a styled shot of the product, chats up how great it is, and tags the brand.
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A post shared by Kirsty Lee ~ IVF Mum to Storm (@kirsty_lee__)
With today’s tools like Reels ads and Stories, branded content is more creative, interesting, and authentic than ever. As a creator, your unique voice is everything and it doesn’t get more authentic than Joy Ofodu’s realistic skincare routine:
View this post on Instagram
A post shared by Joy Ofodu (@joyofodu)
Brand work is one of the easiest ways to monetize your Instagram because you’re in control. You can reach out to a brand proactively, negotiate your campaign fee and terms, and ultimately, do as many brand deals as you can get.
Yes, you need to have some marketing savvy here in the way you approach deals, and probably have a decent number of followers. But anyone can get started working with brands.
Eligibility requirements
- In-feed or Story content that’s sponsored through either payment or free product must use the “Paid partnership with” label.
- The FTC requires sponsored content to have a #ad or #sponsored tag.
- No specific requirements for follower count, although you should probably aim for around 10,000 as a first goal.
Many are successfully landing brand deals with less, though. - Be prepared to pitch brands on why they should advertise with you and what you bring to the table (besides your follower count).
Join an affiliate marketing program
Instagram made two important changes in 2021 that drastically increased monetization opportunities:
- Allowing everyone to add links to Stories. (Previously you needed a minimum of 10,000 followers.)
- Launching Instagram Affiliate.
Affiliate marketing has been around almost as long as the internet. You share a trackable link to a product → customer buys with your link → you receive a commission for referring the sale. Easy.
Instagram Stories are perfect for adding affiliate links. Instagram allows this as long as you disclose to your audience that it is an affiliate link. You can also include links in your captions, like this example from popular fashion affiliate network LikeToKnow.It.
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A post shared by Kendi Everyday (@kendieveryday)
Instagram Affiliate is still in testing as of early 2022, but the company has announced it will be available to all creators soon. Instagram is basically creating their own affiliate network, where you can discover products inside the app, share a link to them, and earn a commission for sales — without any outside partners or awkward copy/paste links in your captions.
Source: Instagram
This is definitely an exciting feature, but there’s no need to wait for it to arrive. You can start making money with affiliate links now.
Not sure where to find affiliate programs? We’ve got you covered.
Eligibility requirements
- Comply with Instagram’s content guidelines and monetization policies.
- Be honest with your audience and disclose when you’re sharing an affiliate link.
The FTC recommends using a simple hashtag like #ad, or saying, “I earn a commission through sales placed with this link.” (When launched, Instagram Affiliate will automatically include an, “Eligible for commission,” label.)
Working with brands and affiliate marketing are both ways to make money using your Instagram account. Now, here’s how you can make money directly from Instagram’s built-in features.
Use Badges in livestreams
During live videos, viewers can purchase what Instagram calls Badges to support creators. These are available in $0.99, $1.99 and $4.99 USD increments. Once you set up this feature, it will automatically be available for all your live videos.
Since it’s fairly new, make sure to mention it to your audience during your live and thank those who support you in this way.
To use badges, click on your profile and go to your Professional Dashboard. Click on the Badges tab and turn it on.
Source: Instagram
After that, you’ll need to set up a direct deposit payment account via your bank or PayPal.
Then, just go live!
Eligibility requirements
Badges have been around since 2020 but are still limited to the United States. Instagram is currently testing this feature with select creators in several other countries, including the United Kingdom, France, Australia, and more.
To use badges right now, you must:
- Be located in the United States.
- Have a Creator or Business account.
- Have at least 10,000 followers.
- Be over 18.
- Adhere to Instagram’s Partner Monetization and content guidelines.
Enable ads on your Instagram Reels
Until February 2022, Instagram offered in-stream video ads as a monetization method. This allowed brands to run ads before, during, and after video posts on your Instagram profile (formerly known as IGTV ads). Sort of like TV commercials for Instagram, with creators receiving a portion of the ad revenue.
Now that Reels have become the main video focus on Instagram, the platform announced the discontinuation of the regular video post ad monetization option.
It’s being replaced with a new ad revenue share program for Reels sometime in 2022.
Instagram Reels are the #1 way to grow your account so you’d be wise to focus on them now, even before this new monetization option launches.
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A post shared by Comedy + Relatable content (@thegavindees)
Eligibility requirements
- Currently under development by Instagram. Keep checking Instagram’s announcements or follow their @creators account.
- The same as all Instagram video posts: Use a 9×16 aspect ratio and ensure any important text isn’t hidden by the app’s overlays.
- It’s also a good idea to check Instagram’s content recommendations guide for the best chances of success. A key element is creating original content for Reels, or at the very least removing watermarks from other platforms if re-posting (i.
e. the TikTok logo).
Earn milestone bonuses
As part of an effort to draw creators to their platforms and keep existing ones, Meta has announced bonus programs for both Instagram and Facebook content. These are currently by invitation only.
Right now, the 3 bonus programs are:
- Video ads bonus, which is a one-time payment for select American creators signing up for the feature. As mentioned above, this type of ad monetization has now ended for enrolment but will soon be replaced with an ad monetization option for Reels.
- Live video badges bonus, which rewards hitting certain milestones such as going live with a secondary account.
- Reels summer bonus, which rewards the most popular Reels with cash bonuses.
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Get the free guide right now!
It can be frustrating that these bonus programs aren’t available to everyone.
How do you get invited to things like this? By regularly posting high-quality, engaging content your target audience loves, and making use of “app favorite” formats like Reels.
Eligibility requirements
- These specific Instagram bonus programs are invitation-only. To become eligible for these or future opportunities, your best bet is to start taking your Instagram growth seriously by consistently posting great content.
Enable Instagram subscriptions
Another new feature in 2022, Instagram announced the launch of subscriptions. Available on sister platform Facebook since 2020, subscriptions on Instagram enable your followers to pay a monthly price in order to support your work and access exclusive content, directly inside Instagram.
This is currently in testing and not open for public enrolment, but expect it to open up soon.
This will be an incredibly valuable monetization opportunity for many obvious reasons:
- Consistent, predictable monthly income.
- The ability to market it to your existing audience, who are more likely to turn into paid subscribers.
- Grow your business with new tools and offerings for this core group of subscriber supporters.
The best part? Everyone can make money with subscriptions. If you already have an audience on Instagram, people like what you’re doing. So, do more of it! Ask what people want to see from you and why they follow you. As long as that aligns with your authenticity and business vision, give them what they want. The marketing plan for subscription businesses is really that simple. (Well, sort of.)
Unlike monetization methods that depend on view counts or having “better” content than others, you are in control of growing your subscribers. It doesn’t matter how many people you market to, as long as you have the right offer to make people want to subscribe. And unlike competing with other people’s content, you are always in control of your offer and your marketing plan.
#peptalk
Eligibility requirements
- As of March 2022, this feature is not open for enrolment. As with other Instagram monetization features, expect it to roll out to U.S. creators first, then expand to other countries.
Future Instagram monetization possibilities
While nothing has been officially announced, Instagram CEO Adam Mosseri mentioned there’s more in store for the future for Instagram creators. A source even revealed Instagram was exploring the creation of an NFT marketplace inside the app.
Mosseri recently said, “…[It’s going to be] a consistent focus of us to do all that we can for the creator community.” Expect to hear more throughout 2022 as Instagram ramps up creator tools, including the new Creator Lab.
Creator Lab 🧑🔬
Today, we’re launching Creator Lab – a new, education portal for creators, by creators.https://t.co/LcBHzwF6Sn pic.twitter.com/71dqEv2bYi
— Adam Mosseri (@mosseri) March 10, 2022
How much money can you make from Instagram monetization?
Short answer: It depends.
Shorter answer: A lot.
While there aren’t 100% authoritative benchmarks to report for how much creators earn on Instagram, there have been several surveys on the subject:
- The average rate for a single sponsored Instagram post from creators with 100,000 to 1,000,000 followers ranged from $165 USD to $1,800 USD.
- Affiliate income varies widely, and some creators are earning $5,000 per month from affiliate links alone.
- Instagram’s bonus program payouts vary widely, though one influencer told Business Insider he received a $6,000 bonus from Instagram in a single month for posting high-performing Reels.
- What about mega-stars? The highest paid Instagram influencers are: Cristiano Ronaldo in the top spot charging $1.6 million per post, Dwayne Johnson at $1.5 million per post, and Kendall Jenner at $1 million per post.
- In contrast, a more realistic example is a creator with 13,000 Instagram followers earning about $300 USD per sponsored Reel.
Source: Statista
Unfortunately, racism and bias are factors in how much creators earn, across all platforms. Adesuwa Ajayi started the @influencerpaygap account to expose the disparity between pay for white and Black creators. Seeing what brands are offering for different kinds of content campaigns allows creators to set more informed rates, and — more importantly — for Black, Indigenous, and creators of color to receive equal pay.
As you can see, Instagram earnings aren’t a straightforward calculation. So what should you charge for brand work?
There’s an old rule of thumb floating around that says a good starting point is $100 per 10,000 followers for a sponsored in-feed photo post. Now, with creative options like Reels, video, Stories, and more, does that seem like enough? I’d argue no.
Another popular method is charging by engagement rate:
Average price per IG post (CPE) = Recent Average Engagements x $0.
16
Most influencers use anywhere from $0.14 to $0.16. Engagements are the total number of likes, comments, shares, and saves.
So if your recent posts each averaged:
- 2,800 likes
- 25 shares
- 150 comments
- 30 saves
Then your calculation would be: 3,005 x $0.16 = $480.80 per post
Hootsuite can help you out a ton here with detailed Instagram analytics, so you don’t have to tally it all up manually and keep track of your average engagements per post or video. Phew.
Besides seeing all your metrics in an easy-to-read format, you can also find your highest-performing content and the best time to post for max engagement.
It’s never too late to monetize your Instagram content. Hootsuite makes it a lot easier with all the growth tools you need from content planning, scheduling, posting, and analytics to connecting with your audience and a lot more. Try it today.
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5 Ways to Make Money On the App
Are you interested in earning money on Instagram but not sure how to start? We’ve got you covered.
Although people first think of influencer marketing, that’s not Instagram’s sole monetization opportunity. In this article, we’ll dive into the current features the social app offers.
What is Instagram monetization?
Instagram monetization refers to the practice of earning money via Instagram through influencer marketing, affiliate programs, and other practices.
Although monetization on the platform can involve promoting products and/or services to increase sales, that’s not what it always looks like. With monetization, the focus is on the content whereas selling focuses on the products/services.
While YouTube is seen as the OG monetization platform for content creators, Instagram is making its way up there.
When we surveyed marketers for our 2022 Social Media Trends Report, 73% say they work with influencers on Instagram compared to only 61% on YouTube.
But as we’ll cover later on, that’s only one way to make money on the app. Before we get into those, let’s review monetization requirements.
Instagram Monetization Tools
Ever since Instagram transitioned to a creator-focused platform, they have tested numerous monetization tools. Some end up staying on the platform while others are sunsetted.
For instance, in June 2021, Instagram announced that it would test an affiliate program, in which creators could have their own Shop tab and earn commissions based on sales they influenced.
After over a year of testing, the platform announced that it would no longer be available after August 2022.
Another monetization tool was Reels ads, a move designed to encourage creators to post more Reels. It allowed them to earn money via ads displayed before and/or after their Reels. That has seemingly been replaced by the bonus play program (more on that later.)
Here’s a list of the monetization tools available or being tested on the platform:
- Influencer marketing
- Bonuses
- Badges
- Subscriptions
- Gifts
Instagram Monetization Requirements
Each monetization practice will have its own set of requirements, but there are general policies set by Instagram for any creator who wants to earn money on the app.
You cannot earn money on Instagram if you share:
- Sexual, violent, profane, or hateful content.
- Static and looping videos
- Image slideshows
- Misinformation
- Unoriginal and misleading content
- Polarizing or inflammatory content relating to race, gender, age, or other sensitive subjects.
For more details on this, check out Instagram’s full list of content monetization policies.
How to Get Monetized on Instagram
1. Influencer Marketing
Becoming an influencer is the most popular way to make money on Instagram and from the marketers’ perspective, it’s one of the main ways they work with creators.
According to HubSpot research, 64% of marketers said they work with micro-influencers (those with 10K to 99K followers) when asked about their 2022 influencer marketing campaigns, and 57% work with macro-influencers (100K-999K).
The great news is that even if you have a smaller follower count, you can still be an influencer. 27% of marketers we surveyed say they worked with nano influencers (1K-9K) in 2022.
How much can you earn? The limit does not exist.
A Business Insider report found that Instagram influencers can earn anywhere from a couple of thousand dollars to millions. It really depends on their rates, their follower count, engagement rates, niche, and more.
Requirements
To be an influencer, there are no set requirements. Here’s what you should aim for:
- 500+ followers
- Have an engagement rate of 2% or more
- Rich, high-quality content
2. Bonuses
To encourage creators to post Reels, Instagram launched a bonus program, which rewards users based on how often they post Reels and how they perform.
Every creator will have personalized bonus goals, maximum payout amounts, and deadlines. Creators have reported payouts ranging from $600 to $35,000, according to a Verge article but Instagram has not shared how it determines payment and goals.
Image Source
However, Meta did promise to invest $1 billion in monetization opportunities for creators in 2022.
The program is currently only invite-only and as such, isn’t available to all users just yet. It’s also not available in all languages. However, if it does become a permanent feature, additional tools will be added.
If you have been invited to participate, you will receive a pop-up notification that will lead to your professional dashboard. From there, you’ll have to activate it before your eligibility expires.
That involves agreeing to Instagram’s terms and conditions and then adding your business information and payout details. Note that you will get your payout once you’re earned at least $100.
From there, all that’s left to do is create your Reels.
Requirements
To qualify for the program, you must:
- Be 18 years of age or older.
- Live in the United States.
- Have less than 1 million followers.
- Share accurate content.
- Have authentic engagement.
- Have an established presence on the platform.
- Follow community guidelines.
Check out the full list of eligibility requirements for Instagram’s bonus program.
3. Badges
Love going live with your audience on Instagram? Now is your chance to earn money while doing it.
When you go live, viewers can buy badges ranging from $0.99 to $4.99 and support the creators they love – up to $250 worth of badges per Live video. The best part is that as of September 2022, creators keep $100 of their revenue from badges received.
Image Source
Here are the steps to set your account up:
- Go to “Profile.”
- Tap “Professional Dashboard.”
- Tap “Set Up Badges.”
- You’ll only see this if you’re eligible.
- Set up your payout details.
- Note: You will only get paid once you’ve earned at least $25.
- Go Live.
Requirements
- Be 18 years of age or older.
- Be based in the United States.
- Badges are available on an invite-only basis to creators in France, Spain, Italy, Germany, Japan, Australia, Turkey, Brazil, Mexico, and the UK.
- Have a Creator or Business account.
- Have at least 10,000 followers.
- Adhere to Instagram’s Partner Monetization policies and content guidelines.
4. Instagram Subscriptions
In January of this year, Instagram announced it was testing creator subscriptions with only 10 users based in the U.S. Months later, this subscription test has expanded to more creators but is still on an invite-only basis.
Here’s how it works: Creators can launch a paid subscription, priced at their discretion, which gives their followers access to exclusive content, such as posts, Lives, Stories, Chats, and Reels.
Image Source
It allows creators to build a more intimate community and share content with their most loyal followers.
Here’s how you get started:
- Go to “Profile.”
- Click on your “Professional Dashboard.”
- Tap “Subscriptions.”
From there, you can set your pricing, keep track of your earnings, set up your payout details, and more.
Requirements
- For now, you must receive an invitation to participate in Instagram’s Subscription feature.
5. Gifts
Business Insider recently reported that Instagram is testing a new monetization feature internally called “Gifts.”
According to app researcher and developer Alessandro Paluzzi, the tool would allow followers to send gifts to their favorite followers. This tipping feature is similar to Badges but seems like it would be on Reels and potentially Stories, whereas Badges are limited to Lives.
#Instagram continues to work on the Content Appreciation feature 👀
ℹ️ The feature has been renamed to "Gifts" pic.twitter.com/AJmTPZMLsl
— Alessandro Paluzzi (@alex193a) August 25, 2022
While this tool isn’t yet tested with creators, it’s good to stay on top of upcoming features that could earn you money on the app.
As you can see, you can do much more than collaborate with brands on Instagram to earn money.
Before you jump on any opportunity, your first step should be producing high-quality content that appeals to your audience – that will set you up to be eligible next time Instagram’s looking for creators to test monetization tools.
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How to monetize an Instagram account in 2022
Almost every one of us has an Instagram account, but not everyone knows how to benefit from this for themselves and their wallet. The most common mistake is that people think they only pay bloggers with millions of followers. In fact, everyone can monetize Instagram. And this guide will tell you how to do it.
Is it possible to monetize an Instagram account
Yes! Instagram has long been no longer solely a platform for entertainment and photo sharing. nine0003
Millions of people around the world cannot imagine their day without Instagram, and it is natural that access to such a huge audience opens up tremendous opportunities for business and earnings of any format.
In recent years, Instagram has become a huge platform through which you can promote everything from your expertise to your own products. The most common way to monetize Instagram is through advertising. But this is far from the only way to make a profit from your account. Rest assured that there is a suitable monetization option for everyone. nine0003
Who it's for
Of course, it's not so simple - the money will not fall on you immediately after creating an account. You will have to work hard before you can get the first profit. A lot of time will need to be spent on learning the features of Instagram. But in the end, you have the opportunity to get a remote job that brings not only a good income, but also pleasure.
To successfully monetize an account, it must match three basic requirements :
- have popularity;
- be of high quality and thematically designed;
- have at least 1000 subscribers.
Compliance with these requirements is possible only with certain knowledge and skills .
In particular, those who want to make money on Instagram will need:
- to learn how to create professional pictures and videos;
- be able to generate interesting and useful content;
- learn the basics of SMM in order to successfully promote your profile; nine0023
- be able to write engaging texts;
- feel your audience.
In addition, the platform is constantly being upgraded and improved. Only those who can adapt quickly will be able to stay afloat here. Earnings on Instagram are also not suitable for those who hope to make a quick profit, are ready to manipulate the number of followers and attract cheats.
Try trendHERO for free
Monetization options
Instagram's standard monetization option is to collect an audience and place ads on the page. But you can make money on Instagram in many other ways. And many of them can be successfully combined with each other. nine0003
1. Collaboration with advertisers
Instagram influencers are not only trendsetters and role models, but an advertising engine for many brands.
Native advertising from bloggers has already been adopted by both small private business owners and large corporations. Which is not surprising, because 70% of people admit that they take into account the recommendations of influential people when buying a particular product.
Moreover, if earlier only bloggers with an audience of many thousands and even millions could make money on advertising, today advertisers are showing more and more interest in nano-, micro- and macro-influencers who have closer contact with their audience. nine0003
This is an "old school" account monetization option, which is as follows:
- The blogger actively maintains his page on Instagram;
- Gathers an audience of followers who trust his opinion;
- Looking for brands to collaborate with and advertise their products/services to their subscribers.
This monetization option can be called simple. After all, advertising in an account can go out several times a week, and advertisers themselves often contact influencers and offer them cooperation.
The minimum bid per ad post is $10, but according to surveys of influencers, they average $200-$400 per post. nine0003
Naturally, in this case, everything depends on the number of the audience and its quality, which is determined by quite clear metrics, such as the rate of growth of subscribers and a set of likes, account activity and many other factors. The trendHERO analytics service allows you to check this data. It even shows you the followers you have, which you will never find in the built-in Instagram statistics.
Try trendHERO for free
2. Become a Brand Ambassador
A brand ambassador is an affiliated representative of a company who promotes its products and services. This is an unofficial representative of the brand, a person who actively uses the services of the company and promotes it to the masses.
Ambassadorship differs from the previous version in that the influencer does not place direct ads with calls to buy a specific product.
He simply demonstrates his love for the brand by frequently posting content on the company's various products and even attending company events. nine0003
Just having a promoted account is no longer enough in this case. Ambassadors are people who profess the same values as the brand, and are really its active supporters. Therefore, if you have a favorite brand, you can send a direct message to company representatives, explaining why you can be its ambassador and offering your services.
Conditions for brand ambassadors are individual. In many ways, they depend on the scale of the brand and the popularity of the influencer. It can be a contract with an agreed payment, a personal discount, or an affiliate discount that allows you to receive a percentage of sales. nine0003
3. Earnings on affiliate programs
Many companies and online stores have affiliate programs that allow you to earn certain percentages for the purchases of attracted users. Usually, to participate in an affiliate program, you need to apply on the official website of the company or join an affiliate network such as Admitad and get your referral link or personal promo code.
Instagram account in this case acts as a platform for placing a link. Here you can review various partner products, inform customers about discounts and promotional offers, demonstrate products in action, showing your purchases, and thus motivate them to buy. For each purchase made through an affiliate link or promotional code, you will receive the reward provided for by the program. nine0003
Success depends on how well the affiliate program was chosen. It is important that the audience of your account is really interested in the company's products.
Carefully study the conditions of the programs. Real money is not always offered as a reward, which, for example, can be withdrawn to a card. Sometimes affiliate programs offer bonuses that can only be spent within the framework of the service.
4. Sale of own goods
Instagram makes it easy for everyone to start their own e-commerce business. You can easily turn your account into a small online store for selling anything - soaps, candles and handmade jewelry, gift boxes, cups and T-shirts with your own prints.
Any of your hobbies and passions can be monetized with an Instagram account. There are no restrictions.
5. Creating a community
You can create not a personal account on Instagram, but a thematic community or an interest group. Promotion of such an account is a laborious process, but if everything works out, you will be able to receive a stable income by using many ways of monetization at once - advertising posts, affiliate programs, selling webinars, master classes, goods. nine0003
6. Monetization through dropshipping
Dropshipping is a form of sales in which you do not need to purchase goods, store or ship them. The seller only collects orders and payments, and the manufacturing company independently ships the goods to customers. Dropshippers earn on the difference between the cost of the goods that the supplier offers them and the selling price.
You will be surprised, but not only clothes, cosmetics and any hand-made, but also business goods, tours, cars are successfully sold through Instagram today.
Therefore, many dropshippers use Instagram accounts as their main source of sales. nine0003
The functionality of the platform makes it easy to turn a page into a colorful catalog. In addition, here you can establish a close connection with the audience, which also contributes to sales. But you can’t do without high-quality pictures here, because there is nothing worse than poor-quality pictures in an account designed to sell.
7. Selling your knowledge
In today's world, useful information costs the most. If you are an expert in any field, have valuable knowledge and skills, you can teach others how to make money on it by turning your Instagram account into a powerful marketing tool. nine0003
This could be anything from a Skype math lesson to a webinar on paying taxes or choosing a handbag. Given the huge audience of Instagram, you can be sure that a person with certain competencies and skills will be able to find someone who needs them here. Some even manage to submit checklists.
Monetization is possible through the sale of books, access to webinars, consulting, coaching, tutoring, and more. In this case, the Instagram page can serve not only as a platform for sales, but as a tool for building the reputation of an expert. nine0003
8. Earnings on services
Every year, thousands of new commercial accounts are registered on Instagram. And many of these companies are in search of an intelligent specialist who can help them properly draw up and promote their profile.
If you have been blogging for a long time, you know well how Instagram algorithms work, and what you need to do to become successful, you can turn your profile into a business card and sell your promotion services.
Typically, companies want to find a SMM specialist who provides a full range of services:
- page design;
- drawing up a content plan;
- SEO optimization;
- creating quality content;
- attracting subscribers.
But there is also demand for specific services. For example, creating templates for Instagram, profile design, creating AR masks and much more.
9. Facebook and Instagram monetization
You probably know that Meta, formerly Facebook, owns the social networks Facebook, Instagram, and Whatsapp. This allows you to use the same tools to manage your advertising campaigns. nine0003
This is exactly where Instagram can pay you. But there is a nuance.
The following monetization options are currently available:
- Paid Online Events
- Branded content
- In-stream Ads for On Demand Content
- Fan Subscriptions
- InStream Ads for live broadcasts.
The caveat is that most of these monetization methods are not available in countries other than the US. And most likely you will receive an inscription: “Your account does not meet the requirements for monetization.” nine0003
You can check which monetization methods are available to you in Creation Studio, in the Monetization menu:
And also in Instagram: Settings - Business or Author - Branded content.
This way you can check what type of monetization from the social platform itself is available to you and its status.
How to monetize Instagram
Instagram monetization is available in many ways, and each of them has its own characteristics. But the strategy for reaching the first profit is the same for everyone. nine0003
Step 1: create an account
Create an account on the most popular social network and get it right. Choose a nickname that will reflect the theme of your page, choose a bright and memorable avatar, fill out a biography.
It is important that the first time users see your profile, they understand what value it brings. If you wish, you can transfer your page to a business account. This will unlock several additional features.
Step 2: Choose Your Niche
Choose a topic for your account according to your knowledge and passions. For example, if you often travel, you can become a travel blogger, and if you are well versed in the intricacies of personal care or applying makeup, you can become a beauty blogger.
There are many options:
- beauty and health;
- fashion;
- cooking;
- art;
- sport;
- lifestyle;
- business and entrepreneurship;
- family and children; nine0023
- humor.
To decide on a niche, think about what you can do well, what you can tell useful and what people will be willing to pay you for.
Step 3: Create Quality Content
A blank page cannot be monetized. Create high-quality, unique and useful content for your target audience. Regular posting plays a crucial role in promoting Instagram, so be sure to make a content plan for a few weeks / months in advance. nine0003
Post 1-2 times a day. Use various content formats - posts in the feed, stories, live broadcasts. Experiment with content until you figure out what your audience likes the most.
Step 4: Promote your account
To quickly build an audience, you need to use various promotion methods. Among the most common are:
- mass liking and mass following;
- mutual PR;
- holding contests and lotteries; nine0023
- advertising with influencers.
Coming to the Instagram business, you must understand that account promotion will become your constant need. Ultimately, how many subscribers you have and how they interact with your audience will determine how much you will earn.
Prepare your account for monetization with trendHERO!
When to activate monetization
It all depends on which monetization option you have chosen. Some methods imply that you can start monetization right away. For example, if you are planning to sell your products or do dropshipping. But in most cases, you first need to collect a loyal audience on your page and build a trusting relationship with it. nine0003
You can move on to making money on affiliate programs, selling goods and services when you are sure that among your subscribers there are users who trust your opinion and are ready to follow you. Advertisers are primarily interested in bloggers with over 1,000 subscribers. For some, the minimum threshold for advertising is 10-100 thousand followers.
Before you offer someone advertising cooperation, be sure to check your account statistics. Today, one of the main criteria when choosing an influencer is the percentage of involvement. nine0003
How much you can earn
The amount of income directly depends on the chosen direction and the success of its implementation. For example, the cost of placing advertisements directly depends on the popularity of the blogger, the number of subscribers and the activity of the audience. On average, an account with 10-15 thousand followers is able to bring in about $ 200 per month for advertising.
But there may be more. For example, brands are willing to pay more for a clearly segmented active audience or long-term collaboration. It is also important what volume of services the blogger provides. Can he come up with and create high-quality content on his own? Will there be only an advertising post or also stories? nine0003
As for making money on sales, everything here decides how successful the actions of the account owner will be and what persuasion skills he has.
Instagram monetization is not easy. Before you can get the first profit, you will have to go through the thorny path of promoting your profile, thoroughly study the algorithms and basics of SMM, discover the makings of a photographer and editor in yourself. But this is a good option for creative individuals, for those who do not want to vegetate in the office and want to earn money with only a smartphone at hand. nine0003
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nine0003 But there are other ways to enable monetization on Instagram. We talk about five options for making a profit from a social network.
The level of income for all methods of monetization depends on the number of subscribers and coverage. The larger the audience, the more you can earn.
Content
Article reading time 5 minutes
Method #1: Selling ad integrations
Method #2: Selling your products and services
Method #3: Paid access to close friends content
Method #4: affiliate programs
Method #5: driving traffic to another site
Method #1: selling ad integrations
that you mention their brand or praise a particular product and recommend it to the audience. There are several options for such integrations:
- native advertising, when you do not advertise the product directly, but show options for its use or simply place it in the frame while filming another story or photo shoot; nine0007
- mentioning a profile when you tag an advertiser's account in the description of a photo or story, and people can go there to subscribe or place an order;
- active link - it can be posted in stories if you have more than 10,000 subscribers: you can link to the advertiser's website or his chat bot in one of the messengers.
All three integration formats can be sold to advertisers. But keep in mind that native ads are more often bought from millionaire bloggers, and not from novice influencers with a small audience reach. nine0007
An example of how an ad in your account might look like: a product demonstration and a link to a page where you can buy it.
To start making money selling ad integrations, tell advertisers that you can promote their products. There are several ways to do this:
- write to small companies, talk about your audience and reach, and offer to buy advertising on your profile;
- leave contacts in the profile header where you can be contacted on PR issues; nine0007
- register on advertising exchanges on Instagram and offer your services there.
Advertising exchanges are platforms where advertisers and bloggers meet. You can post your profile information there, and advertisers can find it and contact you.
Some exchanges work differently: advertisers leave orders for promotion there, and you can apply for its implementation.
There are more than 20 different ad exchanges in total: Epicstars, Sociate, LabelUp, GetBlogger and many others. The more sites you register on, the more advertisers will be able to learn about you and offer you cooperation. And how much money to take for advertising integrations, decide for yourself - look at the prices of the nearest competitors and form an adequate price. nine0007
An example of pricing on one of the exchanges. Most often, the cost is indicated based on the number of subscribers, profile topics and audience activity
Storytelling is a proven way to get close to the audience and win new subscribers on social networks, and therefore potential customers.
If suddenly your company does not have a page in social networks, create it. And in addition to posts with news, promotions and wishes for a nice day, tell stories.
The topics are very different - about the work process, about employees, about the emergence of a company, about difficulties. Let it be emotional and on the same wavelength with the audience. nine0003
You can also learn how to create fire storytelling in the course from Praktika. school.
Method #2: selling your products and services
With this method of monetizing followers on Instagram, you also promote products, but not advertisers, but your own. You can sell anything, for example - goods. The difficult way is to register a company, purchase production equipment, rent premises, organize storage and marketing of finished products. A simple way is contract manufacturing: you order a batch of goods at the factory and stick your logo on the package. nine0007
An example of selling goods: Oksana Samoilova is promoting her own brand of cosmetics Sammy Beauty
You can also sell your services — this is what fitness trainers, coaches, tarot readers, consultants, lawyers and many other people who develop a personal brand on Instagram do.
Another option for monetizing Instagram traffic is selling information products: webinars, marathons or online courses. In this case, you teach the audience what you know and can do yourself: write lyrics, dance, work in Photoshop, or something else. nine0007
Instagram promotes a make-up course: teaches subscribers how to properly paint
Profit with this monetization scheme will depend on the cost of products, the cost of goods for the buyer and the number of sales. Someone sells a set of face masks for 1,700 ₽ and invests in production, while someone records the course without cost by voice messages in Telegram and gets the maximum net profit. For example, Elena Blinovskaya's Marathon of Desires course was bought by more than 200,000 people (according to the information in the profile header). With the cost of the first step of 4,500 ₽, this is already 900 million ₽ in revenue.
To earn that much, you need to at least gain more than 5 million subscribers, as Elena did
What to choose and what product to sell is up to you.
Think about what you would be interested in doing: hosting online webinars, making merchandise (clothing with your unique print), or getting into the production of cosmetics, phone cases or accessories.
Sometimes bloggers do not use this method of monetization because they are ashamed to sell or they are not confident in their abilities. In fact, it’s not so scary - watch the master class on monetization on Instagram, which analyzes the sales strategy, audience psychology, and the mechanics of creating in-demand products. nine0007
Method #3: Sell paid access to content in close friends
One of the best monetization methods for expert blogs or commercial accounts, benefits: make closed sales in close friends and sell access to these sales to the most loyal customers. The online store receives additional revenue from closed access sales, and the client feels chosen and has the opportunity to purchase items of his favorite brand at a discount.
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expert blogs can create special content available only to close friends, the benefits are obvious: customers get content without leaving instagram, and an expert does not need to create a website for their products and promote it.
Method number 4: affiliate programs
The amount of earnings will depend on how many subscribers go to the advertiser's website and perform the target action there. The more sales you make, the more you can earn. For example, if an advertiser pays 500 ₽ for each sale, with 100 orders from your audience you will earn 50,000 ₽. To start earning on affiliate programs, find offers that have products that suit your target audience. This can be done in CPA networks: sites that collect offers from different advertisers. For example, Admitad has offers from Lamoda, M.Video, Adidas, AliExpress and other major brands. nine0007
Popular online stores usually pay 1.5-10% of the amount of each order
The only caveat is that you will have to place an active link in your profile.
Without it, the advertiser will not understand that the sales came from you.
Method No. 5: attracting traffic to another site
Another way to monetize the audience on Instagram is to attract it to sites that pay for content. For example, on:
- YouTube - in it, anyone who has gained 10,000 subscribers can connect to the affiliate program; nine0007
- Yandex. Zen - everyone can turn on monetization on it, whose articles have been read in total for at least 10,000 minutes in 7 days in a row;
- "Pulse Mail.ru" - you can get to the site only by invitation (invitation), but it pays after the publication of the first 10 articles.
If you attract part of the audience to another platform, you can monetize it twice: on Instagram, and on YouTube or on Zen.
How much you earn from monetization on another site depends on the niche and audience coverage.
For example, on YouTube, for 1000 views of a video on a channel with videos on a game for mobile devices, they can pay a little more than 28 ₽. And to earn at least 50,000 ₽, you will have to get more than 1.7 million views. nine0007
An example of how the price for 1000 views on YouTube changes depending on the audience Sell paid integrations, promote your own products or those of advertisers from affiliate programs. If you use several ways to earn money on different sites, the income can increase by 2-3 times compared to the income from one monetization method only on Instagram. nine0003
To attract part of the audience to another platform, it is enough to place a link to your profile on it in the profile header. And in posts and stories, sometimes remind you that you release content not only on Instagram. To summarize: how to get monetized on Instagram and how much you can earn To do this, send potential advertisers offers of cooperation, leave contacts for communication in the profile header and register on advertising exchanges.
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Income from all monetization methods on Instagram depends on the audience: the more people follow you, the more advertisers will be willing to pay for integration and the more sales you can get.
