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How to verify my instagram account blue tick


How to Get Verified on Instagram in 2022 [6 Simple Steps]

If you want to know how to get verified on Instagram, you’ve come to the right place.

In this guide, we’ll tell you how to apply for that coveted blue badge (that’s the easy part) and provide some tips to help you qualify (that’s the hard part).

What does Instagram verification mean?

Who can get verified on Instagram?

How to get verified on Instagram in 6 steps

10 tips to get verified on Instagram

Instagram verification FAQ

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

What does Instagram verification mean?

Instagram verification is the process of getting a blue checkmark badge that tells other users on the platform that an account really belongs to the user, artist, brand, or organization it represents.

You’ve probably seen plenty of verification badges around. As with Twitter, Facebook and, yes, Tinder, the little blue checkmarks are meant to indicate that the platform has confirmed the account in question is trustworthy, or at least they are who they say they are.

These badges are designed to make the real accounts stand out, so that Instagram users can be sure they’re following the right person or brand. They’re easy to spot in search results and on profiles, and they convey authority.

Source: @creators

It’s easy to see why verification badges are also a coveted status symbol. They’re rare, and exclusivity lends a certain amount of prestige—which may or may not translate to better engagement.

That said, Instagram is clear that verified accounts (just like business accounts) don’t get special treatment from the Instagram algorithm. In other words: if it is true that verified accounts earn higher engagement on average, it’s because they’re posting great content that resonates with their audience.

Who can get verified on Instagram?

Anyone can request a verified badge on Instagram. However, Instagram is notoriously picky (and in many ways mysterious) about who actually gets verified. So, if you’re running an account that’s right on the cusp of “notable,” how do you know if you meet the criteria?

Just because you have a blue checkmark on Twitter or Facebook, for instance, doesn’t guarantee you’ll get one on Instagram.

Instagram is blunt, saying that “Only some public figures, celebrities, and brands have verified badges on Instagram.” In other words: “only accounts with a high likelihood of being impersonated.”

Here is what we do know about eligibility.

First, you must adhere to the network’s Terms of Service and Community Guidelines. On top of that, your account must meet each of these criteria:

  • Authentic: does your account represent a real person, registered business, or brand? You cannot be a meme page or a fan account.
  • Unique: only one account per person or business can get Instagram verified, with exceptions for language-specific accounts.
  • Public: private Instagram accounts do not qualify for verification.
  • Complete: do you have a complete bio, profile picture, and at least one post?
  • Notable: this is where things get subjective, but Instagram defines a notable name as one that is “well-known” and “highly searched for.”

If you’re relatively confident you meet these criteria, or you just feel like rolling the dice, it’s time to go ahead and verify your Instagram account.

How to get verified on Instagram in 6 steps

If you’re a visual learner, watch our video that covers everything you need to know about getting verified on Instagram. Otherwise, keep reading!

The verification process on Instagram is actually quite simple:

  1. Go to your Instagram profile and tap the hamburger icon in the top right corner
  2. Tap Settings
  3. Tap Account
  4. Tap Request Verification
  5. Fill in the application form.
    • Your legal name
    • Your “known as” or working name (if applicable)
    • Select your category or industry (for example: blogger/influencer, sports, news/media, business/brand/organization, etc.)
    • You also need to submit a photo of your official government ID. For individuals, that could be a driver’s license or passport. For businesses, a utility bill, an official business document, or tax filings will do.
  6. Tap Send.

According to Instagram, after their team reviews your application, you’ll receive a response in your notifications tab. Because of historical and ongoing issues with scammers, Instagram is very clear that they will never email you, ask for money, or otherwise reach out.

Within a few days or a week (some say it can take up to 30 days), you’ll receive a direct yes or no. No feedback or explanation.

This is what a no looks like:

And here’s a yes, break out the bubbly:

10 tips to get verified on Instagram

So, yes, anyone can apply for verification on Instagram. But actually getting approved is a lot tougher.

We’ve gone ahead and compiled all the best practices that will maximize your chances of getting verified as you move forward with your quest to prove your brand’s noteworthiness.

1. Don’t try to buy an Instagram verification badge

We’ll get this one out of the way first: that guy in your comments who says his friend works for Instagram? Please do not give him money.

The same goes for any third-party app or random account that offers “full refunds. ” And for any random account that DMs you because they want to sell you their badge because they “don’t need it anymore.”

Instagram scammers know that people and businesses feel outsized emotions about the blue check, and some are pretty effective at appearing legit, so stay on your guard. And remember that Instagram will never request payment, and will never contact you.

Tl;dr: The only way to get verified is through the official form, unless you are Jennifer Aniston (in which case, scroll down to Tip #7: Work with an agency or publicist, or maybe stop reading this article entirely because you’re doing great!).

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

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2. Monitor for impostor accounts

If you’re struggling with persistent unauthorized, fake, or fan accounts impersonating your brand, then we have good news for you. You’re a prime candidate for verification on Instagram. After all, distinguishing real accounts from fake ones is verification’s stated purpose.

Your annual social media audit should make it clear whether impostor accounts are a problem for you. You’ll want to monitor and document these accounts using a social media monitoring tool like Zerofox’s Hootsuite integration.

3. Get more (real) followers

Look, we don’t have the numbers but it honestly feels sometimes like you need a ridiculous number of followers in order to get verified. There is absolutely no evidence that this is a real rule, but—it can’t hurt? Or maybe correlation does not imply causation after all?

Actually, what is more likely is that as people or brands get more noteworthy on and off Instagram, follower counts rise alongside.

If you want to hedge your bets and play it both ways—chicken and egg—here’s some inspiration for how to get more Instagram followers.

Pro Tip: Just don’t try to take a shortcut and buy your Instagram followers. (Plus, breaking the Community Guidelines and then asking Instagram to examine your account is a very effective way to get your account shut down.)

4. Delete any cross-platform links in your bio

In what some might call a slightly petty move (we would never dare), Instagram insists that verified accounts can’t have so-called “add me” links to other social media services in their Instagram profiles. You can include links to your website, landing pages, or other online properties, just definitely don’t link to your YouTube or Twitter account.

On the other hand, if you have a blue checkmark on your Facebook profile but not on your Instagram account, Instagram does explicitly encourage you to link to your Instagram account from your Facebook page to help prove your authenticity.

5. Be highly-searched for

Social media is all about serendipitous, organic discovery (this is what the Instagram Explore page is for, anyway—and making it big there can have a real impact on your engagement and follower count).

But when it comes to verification, Instagram wants to know if people care about you enough to tear themselves away from the seductions of the feed and spontaneously type your name into the search bar.

While Instagram doesn’t provide analytics on this data, we’d put money on the fact that Instagram’s verification team does have access, and will check up on how often users are searching for you. Which leads us to our next point…

6. Apply when your name is in the news

Google yourself. Has your brand been featured in multiple news sources? Did a recent press release or white paper get picked up? Do you have a sound bite or a profile in a major international publication? Paid or promotional content definitely does not count.

If PR hasn’t been a priority for your brand thus far, you might have a more difficult time proving how “notable” you are. Especially because there’s no place to submit your proof: Instagram does its own research, so it’s up to you to make sure your news is above the fold and impossible to ignore.

If you’ve recently experienced a windfall of attention, or you’re planning a big announcement, think about capitalizing on it and applying for that checkmark while your name is hot.

7. Work with an agency or publicist

If you have the budget and the ambition, hire a reputable digital agency that has access to Facebook’s Media Partner Support tools. Your publicist or agent will be able to submit requests to claim usernames, merge accounts, and get accounts verified through their industry-only portal.

Is verification guaranteed? Of course not. But a request from an industry professional through the Media Partner Support panel carries more weight and distinguishes you from the crowd.

8. Be honest

This tip should be a no-brainer, but because the consequences are dire we feel compelled to highlight it. In your application to be verified, you have to be truthful above all else.

Use your real name. Choose an appropriate category. Definitely don’t falsify any government documents.

If you stretch the truth anywhere in your application, Instagram says that it will not only deny your request, but it may delete your account as well.

9. Make sure your profile and bio are complete and effective

Instagram’s listed requirements for verification (a bio, a profile pic and one post? really?) are a low bar. You don’t just want to meet it. You want to hurtle over it.

Optimizing your Instagram bio will not just impress the verification team when they come to check you out, but can pay ongoing dividends in the form of new followers and conversions.

10. If you’re turned down the first time, try again

If, after all your hard work, Instagram comes back with a rejection, embrace the opportunity to zero in on your goals and redouble your efforts.

Hone your Instagram strategy, build a dedicated following, and earn buzz off the platform as well.

And then, whether you wait the 30 required days or spend a few fiscal quarters hitting your KPIs, you can apply again.

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Instagram verification FAQ

How many followers do you need to get verified on Instagram?

Technically, there is no minimum follower count for getting verified on Instagram. As long as you are able to prove that you are a “notable,” or highly searched for, person (or your account represents a widely recognized business or organization), you can get your account verified regardless of your number of followers. 

How much does it cost to get IG verified?

Instagram verification is free. Instagram will never ask for payment for the verification badge, and if someone is offering to verify your account for money, they are trying to scam you. 

How do you get a blue check on Instagram without being famous?

To get a blue check on Instagram, you have to prove that your account may be impersonated because you are a notable public figure or represent a widely recognized organization.  

Save time managing your Instagram presence by using Hootsuite to schedule and publish posts, grow your audience, and track success with easy-to-use analytics—all from the same dashboard that you run your other social media profiles on. Try it free today.

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10 Essential Steps on How to Get Verified on Instagram

For brands and social media creators on Instagram, getting verified is the greatest form of validation. Securing that “blue tick” not only validates your authenticity, it gives you more control over your online presence by ensuring your profile is the only one representing your brand.

Now, getting Instagram verified is not easy, and it’s not something that everyone is able to do. But if you want to earn this recognition, this article will guide you on how to successfully apply for and receive the coveted verification badge on Instagram.

Let’s get started.

What does Instagram verified mean?

In Instagram’s words, getting verified means that the platform has confirmed your profile as “the authentic presence of the public figure, celebrity or global brand it represents.”

So, if you come across an Instagram account that has a blue tick in their bio, it means you’re looking at the official account of that brand or personality, as opposed to a fake, unofficial or fan account.

Here’s an example of Netflix’s Instagram profile showcasing the blue verified badge:

Instagram’s verification badges help brands and creators stand out, look credible and avoid getting impersonated. At the same time, they help Instagram users find the right profile when searching for their favorite brand or personality.

To qualify for Instagram verification, however, you need to meet certain criteria.

What are the requirements to apply for a verified badge on Instagram?

Anyone can request verification on Instagram, but you need to meet certain criteria to get approved for the blue tick.

Although the exact process and requirements for getting a verification badge on Instagram are unclear, the platform offers some guidelines to help you find out if you’re eligible.

First, make sure you’re adhering to Instagram’s Community Guidelines and Terms of Use. Other than that, your account also needs to be:

  • Authentic: Your account should belong to a real person, business, brand or entity.
  • Public: Private Instagram accounts are not eligible for verification.
  • Complete: Your profile should have a bio and photo, and you must be active on the platform. We have a whole guide on how to create an Instagram business profile, if you need to get started.
  • Unique: Your account must be the only one representing your unique self or business. Instagram does not verify multiple accounts for the same person or business. Also, general interest accounts are not eligible, only individuals or businesses.
  • Notable: Your account must represent a publicly known, highly-searched for person or business that has been featured in multiple, authentic news sources. Paid or sponsored media sources do not count.

Keep in mind that there’s no exact number of followers you need to have to qualify for a verification badge. Whether you have 100,000+ followers or less than 10,000 followers, you can still apply if you meet the criteria noted above.

Also, note that even if the Facebook Page that’s linked to your Instagram account is already verified, you will still need to apply for a verification badge on Instagram.

How to request verification on Instagram

  1. Log into your account and navigate to Settings from the menu on the top right.
  2. Inside Settings, click on “Account” and select “Request Verification.”
  3. Complete the required fields and then hit send to start the review process.

As Instagram states, just because your account may be eligible for verification doesn’t necessarily mean it will be designated as such. Unfortunately, there is no guaranteed timeline for when you’ll be notified whether or not you’ve been verified. But if denied, you’ll have to wait 30 days before attempting to request verification again.

10 Helpful tips for getting verified on Instagram

If you’re ready to apply for verification on Instagram, we’ve got some tips you can implement to increase your chances of scoring the blue badge.

If it doesn’t work out, or if you decide not to go for the verification process, you can still find success on Instagram in general by keeping these best practices in mind.

1. Complete your Instagram profile

One of the ways Instagram verifies your identity is by looking at your profile.

Make sure your profile is 100% complete by adding a well-written bio and a profile photo that represents your business, brand or self. For example, you can add your company’s logo to the profile photo, and your brand’s tagline and website in the bio.

Ensuring your profile is complete and authentic can also help you build credibility to your audience, which is a great way to get more followers, engagement and media attention.

2. Build your social profiles

Establishing a strong following on other platforms can help make your Instagram account appear especially genuine.

For instance, there are strong links between Twitter and press announcements. Use that to your advantage! When your name appears in the news or media, use that exposure to build your social profiles and following.

How do you get more followers on Instagram and other platforms? Try these tips:

  • Build your personality with a consistent voice and theme: A lot of brands try a shotgun approach to connecting with their audience. However, it’s much easier to make a strong connection with people if you show your unique voice online.
  • Post frequently and consistently: With any social network the more active you are the more likely you are to convince people to engage with your account.
  • Develop great content: Just as you’d post great pictures on Instagram to improve your following you should be developing insightful content for your other channels too. Find out what your followers are looking for from you and adhere to their needs.

3. Look out for impersonator profiles

While claiming that your identity is at risk might feel a bit like crying wolf–this tip actually comes straight from Instagram:

“Accounts representing well-known figures and brands are verified because they have a high likelihood of being impersonated.”

Your verified badge sets you apart as the one-and-only you. It builds trust in your followers by letting them know that they’re not following a random impersonator. People want to know that they’re following the real deal.

Letting Instagram know that you’re at risk of being impersonated may help push them to act.

4. Stay active on your account

This may seem obvious but you’ll likely never be Instagram verified if you don’t actively use the platform. When admins come to see if you’re worth Instagram verification they’ll be looking for regular activity. If you’re not using the platform, there’s no benefit in initiating the verification process.

It goes the other way, too. What’s the point of verification if you’re not active on Instagram? To improve your chances of getting that blue Instagram verified badge:

  • Stock up on great photos: Instagram is all about aesthetics. Influencers earn followers because they know how to appeal to their audience. Find out what your followers like to see on your page and get snapping.
  • Take advantage of Insights: Head to your Instagram business page and use your Insights to plan content that resonates with people on your feed. Make sure to post at the time when your followers are most active. Use third-party tools like Sprout Social to learn more about your social followers and adjust your campaigns.
  • Engage with your audience: Don’t forget to spend time responding to comments, liking posts and exploring relevant hashtags. Engagement is key on any social platform.

Sprout’s Instagram Audience Engagement Report provides detailed insights into trends, hashtag usage, likes and other engagement metrics. This is critical for any brand trying to make analysis easier across accounts or brands.

5. Boost your earned media

Want Instagram to give you that seal of approval? Show them you’re worth it.

Google yourself to see what comes up. Nothing? Fix that, because if you don’t have a widely recognized brand, there’s nothing to verify.

Remember, it’s not an algorithm deciding who should get a blue button on their Instagram account. Real people review every request manually and they likely head to search engines like Google to see what comes up for outside credibility.

Ultimately, figuring out how to get verified on Instagram involves putting in the work before you make a request.

It’s tough, but that’s why verification badges are so highly sought-after.

6. Don’t try to buy an Instagram verification badge

The only way to get verified on Instagram is to apply through the app or via Facebook’s media partners. Don’t try to take any shortcuts, like buying your way in.

Trying to purchase a verification badge is not only ineffective and a waste of your money, but you can get penalized for violating Instagram’s community guidelines.

For instance, providing any false or misleading information during the process can get your account removed from the platform altogether.

Instead, try to get more real Instagram followers by creating engaging and useful content. While there’s no proven correlation between a high number of followers and getting verified on Instagram, it doesn’t hurt to try.

Plus, the more followers you have, the more likely you are to become notable and talked about on authentic news or media sources.

7. Remove Any Cross-Platform Links From Your Bio

According to Instagram, verified accounts are not allowed to encourage users to add or follow other social media profiles in their bio, such as Facebook or YouTube.

However, you can still add links to your website, landing page and other web pages in your bio. Think of the Instagram link in bio as another strategy avenue to drive traffic to multiple campaigns, profiles or sites.

Avoid adding cross-platform links that promote your other social profiles to increase your chances of getting verified on Instagram.

Alternatively, be sure to add links to your Instagram profile on your business’ website, in marketing emails or on your other social media profiles. While it may seem hypocritical to avoid cross-platform linking on Instagram, using your other social profiles to link to you Instagram shows validity in your profile ownership.

8. Improve your searchability

One of the key requirements for getting verified on Instagram is to be well-known and highly-searched for. This means you need to be more active on the PR front and try to get your name out there organically.

For example, you might want to publish press releases for upcoming company announcements or product launches. Instagram does its own research, so applying when your name has recently been in the news can fire up your chances of getting verified.

Another thing you can do to get verified faster is to optimize your posts with branded hashtags.

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A post shared by Grove Collaborative (@grovecollaborative)

This can help you appear in organic searches and on Instagram’s Explore page. The more searchable you are, the more likely you are to get verified.

9. Personalize your posts

Creating and maintaining an account that is unique and authentic is extremely important for getting verified on Instagram.

That’s why we recommend personalizing your posts to help you differentiate your account from impersonators.

For example, you could adopt a specific brand voice, visual style, feed aesthetic, content theme or hashtag strategy that’s unique to your account and difficult (or impossible) to replicate.

Other ways you can personalize your posts? Share behind-the-scenes content to give your audience an inside look at your brand! Who else would have this type of unique content besides you?

Alternatively, encourage followers to tag you in posts to increase brand awareness and engagement through user-generated content (UGC) or branded hashtags.

10. Hire a publicist or agency to help

If you’d rather hire someone to help you with the process, look into a professional PR or digital agency that has access to Facebook’s Media Partner Support tools.

They will be able to submit requests for verifying your account, claiming usernames and merging accounts on your behalf through the industry-only portal they’re able to access.

Keep in mind that the method above is a legitimate source of assistance on the process, unlike “buy” or bot tools that provide you with artificial likes, engagement or verification in exchange for money. So while there’s no guarantee that a digital agency will be successful in your IG verification, it can increase your changes.

Losing the verification badge or not getting verified on Instagram

Even if you do get verified on Instagram, know that you can lose that blue tick. This is usually the case if you fail to follow Instagram’s Terms of Use and Community Guidelines, or if Instagram finds that you provided misleading or false information ini your verification application.

To keep your verified status, make sure you play by the rules, stay active on the platform, publish unique and engaging content and keep your account public at all times.

If you fail to get verified for any reason, you can re-apply for verification after 30 days.

If you’re still unable to get verified or aren’t eligible for applying, continue to use these tips outlined above to guide you to demonstrate your authenticity and build credibility in front of your audience.

Remember, getting verified is just the tip of the iceberg. Building an audience, establishing your credibility and demonstrating authenticity takes time. It’s a long-term strategy to regularly engage with your followers and produce unique and helpful content. And by doing so you’ll hopefully earn and keep your verified status on not just Instagram, but also any other social media profiles.

Is getting Instagram verified worth it?

There’s a lot of planning and effort involved in Instagram verification, so make sure you have a good reason before you get started. Fortunately, there are plenty of benefits to being verified, from better brand credibility to a stronger social search presence.

IG verification differentiates you from the crowd and makes it easier for you to reach the people that matter most to you. Used correctly, it makes you more trustworthy on social media and boosts your conversion rates. All you need to do is show that you’re worthy.

Still looking for ways to boost your Instagram strategy? These tips on what to post on Instagram can help guide you.

Blue tick on Instagram: how to get

At the end of August 2018, for the first time on Instagram, it became possible to directly submit a request for verification of your account in order to receive the coveted "blue tick".

♥ RELATED: How to Post Live Photos from iPhone to Instagram: 3 Ways.

On Instagram, blue tick icons are quite rare, even among famous brands and celebrities. The process of verifying (verifying) an account has always been shrouded in a halo of uncertainty - no one has ever known how the verification takes place. There is even a special black market where treasured verified account badges are offered for thousands of dollars.

Now everything has changed. From now on, the verification process has become much simpler and clearer. Now any user can apply for verification of their account by going through a few steps.

From the description of the new Instagram verification system:

“The checkmark is an important sign that the account you are dealing with actually belongs to a well-known public figure, celebrity or global brand. Starting today, we are providing accounts with a large number of followers and who meet our requirements with a new option to submit a verification request through a special form in the Instagram app. ”

♥ BY TOPIC: 23 extreme Instagram selfies (photos and videos) in places where it's easy to lose your life .

How to get a blue tick on Instagram

Submit a request

1. Open your Instagram profile and go to Settings.

2. Follow the path "Account" → "Confirmation request" .

3. Provide the required information.

4. Provide proof of identity (passport or driver's license). Alternatively, you can submit utility bills or tax returns. Don't worry, these documents won't show up in your account.

If the name on your identification documents does not match your username, it may be difficult to verify your account.

♥ BY TOPIC: The most followed people on Instagram are the 40 accounts with the most followers.

Wait

Once you've done all of the above, please be patient while Instagram checks your details. They will inform you of their decision in a special notice. If rejected, you can reapply after 30 days.

Tips and Requirements

Please make sure your account meets the requirements before applying for verification. First of all, your account must not violate the terms of the user agreement. In addition, Instagram experts will review your page for “authenticity, uniqueness, completeness, and outstanding qualities.”

What do these definitions mean for Instagram? Authenticity implies that the account actually belongs to a real person, brand or registered company.

Uniqueness means that only one account belonging to one person or company can get verified status. The exception is accounts created for certain languages. Accounts dedicated to broad interests (for example, dogs) are not subject to verification.

An account is considered complete if it is open, with a required profile photo, completed bio, and at least one post. Please note that the page should not contain links to your profiles in other social networks.

The last criterion is the most stringent. On Instagram, an account that belongs to a famous person or brand is considered outstanding, which is often entered into the search engine. The social network regularly checks the pages that “glow” in the news, while paid content is not taken into account. Although the account verification process is now much more transparent, the last criterion can be interpreted in different ways.

Even with the new application form, not all users will be able to get the coveted check mark. There is an element of unpredictability here. Many popular accounts do not have verified status, but others, seemingly not so famous, do. What this is connected with is not clear.

Related videos:

See also:

  • How to see all the photos you liked on Instagram.
  • Instagram cache on iPhone: where to look and how to clear.
  • How to put music on Stories (stories) in Instagram on iPhone - 2 ways.

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Tags: iFaq, instagram for iPhone and Mac OS X0002 Content

  • How to officially get a tick in 3 steps
  • Account requirements
  • What are the benefits of a verified account
  • Is it possible to get a tick without verification
  • 3 tips on how to increase the chance of getting a check mark 9000
  • your account through verification. Verified accounts get a blue tick next to their nickname. She says that the owner of the profile has confirmed that he is a real person, and not a fake famous person. Or that he is the official representative of the brand, if we are talking about a company account.

    This is how the blue tick looks like on Instagram (an example of a brand official account). Verified accounts get a blue tick next to their nickname.

    Instagram has added the ability to verify, so that famous people and brands can distinguish their profile from the mass of fakes and fan pages.

    The blue checkmark looks cool. Many users want it to appear in their account as a distinctive sign. But to get it, the account must meet many requirements.

    In this article, we will analyze how to get a tick on Instagram, to whom it is available and what privileges this distinctive label gives and does not give.

    How to officially get a tick in 3 steps

    To get a tick on Instagram, you need to submit a request in the Instagram application. Here's how to do it:

    Step #1 Check your account. The account must be filled and open. If you do not have an avatar, your profile header is not filled out, and there has been no activity on the page for a couple of months, your request will not even be considered. The page must contain your real photos, which clearly show your face (there is no such rule for a brand account).

    Step #2 Open the verification request form. To do this:

    1. Go to your Instagram page;
    2. Click on the three horizontal bars in the upper right corner, select "Settings";
    3. Then click "Account" → "Request Verification".
    To send a verification request, open "Settings" → "Account" → "Verification request".

    Step #3 Complete the application and submit it. After you click "Request Confirmation", an application form will appear.

    This is how the application form for verifying an account looks like (blue tick).

    Instagram will ask you to provide the following information:

    1. Username (nickname).
    2. First and last name.
    3. Identity document or company registration. It can be a driver's license, passport. For companies, any tax document, constituent documents are suitable. For sole proprietors, a utility bill.
    4. Category. Choose from: news or media, sports, government or politics, fashion, entertainment, music, gamer, blogger, opinion leader, digital content creator, international company/brand/organization, etc.
    5. Audience information (optional). Here you need to indicate who subscribes to your account, what unites these people, what they are interested in.
    6. Other names or titles (optional item). If you have a pseudonym, or the brand is known under several names, an abbreviated version, indicate this.
    7. Links (optional). Here you can add links to other social media accounts, articles that confirm your fame or that your profile is of public interest. You can add up to 5 links.

    At the end you need to click "Submit". You can fill out an application in Russian.

    Filling out the application in English, you will not speed up its consideration and will not affect Instagram's decision on verification.

    You can't get a blue tick on Instagram without a request. The social network does not automatically give it out, even if you are a very famous person. By verifying a page on Facebook, you will not receive automatic confirmation on Instagram along with this, even if the pages are linked. Verification is possible only after sending a request directly through Instagram.

    🕑 Your request may take up to 30 days to process. As soon as Instagram makes a decision, a notification will appear in the "Actions" section (where likes and comments are displayed).

    If denied, the text will be:

    Your account has not been verified because it does not meet the verification criteria. You can submit another request after 30 days.

    If the page is successfully verified, you will see the coveted blue checkmark next to the account name.

    ⚠️ Important: it is impossible to buy a tick on Instagram. The social network does not charge for account verification and does not contact the user to confirm the request. This is a completely free procedure. You cannot get a tick through third-party agencies and third parties. Beware of scammers.

    Account requirements

    Public figures, as well as those who have an impact on society and whose page is of public interest, can get a tick. It is not necessary to be a famous football player or a pop diva. Local influencers without a global reputation and non-international companies can also get a tick.

    For example, the taxi order service "Maxim" has passed verification. Even though it’s not a world-famous giant like H&M, Instagram still gave the service a blue tick.

    An example of verifying the account of the taxi service "Maxim" (@taximaxim) - non-international companies can also get a checkmark.

    When deciding whether to issue a tick, the social network evaluates whether a person (brand) is mentioned in the media, whether he has an impact on people, even if it is a small region, whether his content has become viral.

    We try to ensure impartiality in the process of applying for verification by relying on sources such as reliable press coverage and by studying the individual's cultural influence. For example: are they currently a big part of what people in their community are talking about? Have they recently gone viral? We check accounts that are featured in multiple news sources. We recently expanded our list of news sources to include more diverse sources, including Latin American media, as well as other sources from around the world. Thanks to the updates we have made, people can now share information about their audience, the region in which they are most popular.

    Instagram

    There is no requirement for how many Instagram followers you need to have to be ticked. In practice, even accounts with a small audience on social networks are given a checkmark. For example, this artist does not even have 5,000 subscribers, and posts get 100-200 likes and less than a dozen comments, but he has a tick on par with million-plus blogs.

    Even accounts with a small audience (@whatmsees_rmf) can get a tick. Posts get 100-200 likes and less than 10 comments, but it has a tick.

    The number of subscribers does not affect the verification decision.

    Even if you have several million followers, and these are not bots, but a live audience, Instagram can still refuse to issue a checkmark.

    👉 The account applying for verification must meet several requirements:

    1. Be authentic. A blue tick can only be obtained by a real person and an officially registered organization. Accounts with a general theme, such as interest groups, will not be able to get a check mark.
    2. Be unique. Instagram confirms only one account of a person (brand). The exception is when an international brand has pages in different languages.
    3. To be opened and filled. After receiving a blue checkmark, the account can be closed. But at the time of application, it must be publicly available. A completed biography, the presence of a profile photo and activity on the page at the time of application are mandatory conditions.
    4. Be noticeable. Instagram confirms pages that are often searched for in search. If people are interested in you, share your content, mention you, this is a good indicator.
    5. Do not violate community rules. After submitting an application, Instagram will evaluate your account for the presence of hostile statements, the publication of prohibited content, and violation of other rules. Be sure to read the "Community Guide" before submitting your application for verification.

    If your account meets these requirements, you can try verifying your account.

    What are the benefits of a verified account

    You can hear the opinion that users who managed to verify an account receive some privileges in the form of getting posts to the top or increasing coverage. It's a lie. Instagram denied these allegations in a blog post.

    The blue tick on Instagram does NOT affect:

    • Posts and stories to the top;
    • The speed of processing calls by the support service;
    • Account coverage;
    • Getting into the top left comments;
    • Get new features and updates first.

    Successful verification does not protect against shadowban and blocking.

    On the contrary, the presence of a blue tick on Instagram imposes a restriction on the account. Once verified, you will no longer be able to change your username. Therefore, before submitting a request, consider whether it suits you.

    Verification signals authenticity and recognition. This is not an endorsement on our part, and verification does not mean that our content is approved by our systems in terms of where it is displayed.

    Instagram

    Is it possible to get a checkmark without verification

    You might think that it is possible to get a verification badge without Instagram approval. A lot of people actually try to do this by copying and pasting the special character into the bio. Or adding it to the avatar. It looks like this:

    "fake" swoosh on Instagram. Some make a logo with a swoosh.

    ☝️ This is not a real Instagram tick. You won't be able to copy it either. The verification icon is not an emoji or a symbol. The real tick is added by the social network itself. The only way to get it is to pass verification.

    3 tips to increase your chance of getting a checkmark

    Verifying your Instagram account and getting a blue checkmark is not easy. Instagram has outlined what criteria an account must meet in order to pass verification. But even if all the requirements are met, the checkmark can still be denied.

    In fact, the issue is resolved in the help center of the social network, and it is almost impossible to influence this process.

    I do not recommend seeking help from third-party organizations and individuals who promise to speed up the verification process. First, they are most likely scammers. You can't check if a person really has the ability to influence Instagram's decision. Secondly, Instagram prohibits submitting a profile verification request through third parties. For this, they can take a tick and even block the profile. Fraudulently obtaining a check mark or attempting to purchase it may result in permanent loss of your account.

    But there is still a chance to increase the opportunity to get a tick on Instagram. Here are some legal tips:

    ⚡ Increase your media exposure. Instagram recommends attaching to the request 5 links to news sources in which you are mentioned as a significant or public person. In September of this year, the social network expanded the list of news sources that influence the decision to verify. Now even popular people in a small country or region can get a tick. World fame is not required.

    Give interviews, take part in shows if you have the opportunity. The more mentions in different media about you, the higher the chance that you will have a tick on Instagram.

    Please note that sponsored and promotional content does not count as a news source. So if you're paying to be mentioned, make sure it doesn't look like a paid article.

    ⚡ Become an influencer. You don't have to record a rap album or become a star on a TV show to get a tick.

    Instagram also gives out a confirmation badge to influencers (opinion leaders), those whose opinion is listened to by a certain circle of people. For example, Rini Frey successfully passed verification, she blogs about self-love and mental health.

    You can get a blue tick by becoming an influencer (@ownitbabe).

    Create a community around you, bring together people who will talk about you, repost your content, and then perhaps this is what will help you get a tick.

    ⚡ Fill out the entire application form, even the optional items. The more information you provide, the higher the chance of getting a tick on Instagram. Fill in everything at all, even optional items, for example, about the audience. If you don't know who your target audience is on Instagram, check out this guide article.

    Verification on Instagram is a great opportunity to confirm the authenticity of your account. The blue checkmark not only looks cool, but also shows that you are a real person who is not pretending to be someone else.

    However, the checkbox does not provide any advantage over the algorithms. It does not affect getting into the top, coverage, ranking of posts in the feed. Accounts with a check mark may be blocked or fall into the so-called shadowban. Therefore, do not expect that after receiving it your account will suddenly take off to the top and you will receive a portion of new subscribers and good activity.

    Formally, any user can apply for account verification. It is not very difficult, filling out the application form will take 5-10 minutes. If you have been mentioned at least a few times in the media, it's definitely worth a try.

    But remember that the blue tick can be easily lost if you: