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“After we got verified [on Instagram], it was a great asset to our social media team,” says Samantha Lim, Community Manager for monday.com. “Along with the trust it establishes when people interact with our brand, the features we got from Instagram helped with our campaigns.”
monday.com is just one of many businesses using Instagram to build a presence on the app, attract an audience, and inspire loyalty. monday.com is also one of many businesses on Instagram that can be threatened by impersonation and fake accounts, which is what makes verification so valuable.
In this post, learn more about why an Instagram verification badge is important, when you should seek verification, and how you can go about getting your account verified.
An Instagram verification badge is a blue checkmark on an Instagram profile page that appears in someone's profile, as well as in search results. The image below displays three Instagram profiles from businesses and public figures — HubSpot, Beyonce, and Telfar — that are verified, with the blue badge displayed next to their profile username.
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Overall, the verification badge shows that Instagram confirmed the account to be authentic and owned by the celebrity, influencer, public figure, or business claiming to own it and that its content is legitimate (one of the most significant reasons to get verified on Instagram).
Getting verified on Instagram typically begins with a desire to show audiences that your account is your only real account, so they don't follow an impersonator.
It helps you create a credible and trustworthy presence on the app.
Verified accounts also appear higher up in search results, making it a valuable tool for businesses to generate awareness and exposure when users search for your name or keywords related to the content you share on the platform.
Anyone can request verification, but Instagram is careful about who it verifies, considering the blue badge carries significant weight.
Instagram says that there are a few key factors when reviewing requests. Most significantly, your account must align with Instagram's Terms of Use and Community Guidelines.
Your account also needs to be:
Instagram is tight-lipped about any numbers required for verification. While some sources say 10,000 followers, Instagram has never verified this claim.
It's best to seek out verification that isn't based on follower count but more about the presence you're hoping to build on the app and if you think there is a possibility for impersonation.
If your Instagram verification request is denied, it can be due to various reasons:
You can also lose your Instagram verification at any point if you violate community guidelines or terms of use. Instagram can disable your account for future use if you violate guidelines.
Now that you know everything about the verification process, let's go over how you can apply.
1. Click on the hamburger button on the top right-hand side of your profile page, as shown in the image below, and select Settings, then Account.
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2. In the Settings tab, select Account and scroll down to select Request Verification, as shown in the image below.
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3. Once selected, you should see the Apply for Instagram Verification tool pop up, shown below.
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In the form fields, you'll be asked to confirm the authenticity of your or your business, verify your notability and relevance to the public interest, and add additional links that show your presence in the public sphere. It's a best practice to include as much information as possible.
5. Once you've entered the relevant information, select Submit at the bottom of the application.
Instagram says you'll receive a notification about your verification request in the Activity tab up to 30 days after submitting your request. While you wait, it's best to continue using the platform as you normally would. If your application gets denied, you can submit another request after 30 days.
Whether you're verified or not, the best way to interact with your audience on the platform and generate a presence is to be active and share valuable and informative content. Your audience will recognize that you're there to help them succeed, and they'll view you as a credible source.
Topics: Instagram Marketing
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Congrats, you’ve been verified on Instagram!
Imagine waking up one morning with a little blue badge on your Instagram profile and triple the follower count you had the day before.
It happened to one small brand, and we’re going to show you how they did it.
You don’t have to be a celebrity or famous corporate brand to get verified.
We’ll answer all your questions, show you a couple legit alternate paths to approval, and give you 27 tips to help increase your chances of obtaining that coveted blue tick.
We also tossed in a few talking points so you can impress your friends and colleagues.
Not sure if it’s worth your time?
We promise this piece is a great way to spend your coffee break!
Because everything you do to get verified helps grow your social media audience into a bigger, better, and more engaged crowd.
Before diving into tips, tricks, and case studies, let’s address the questions circling above your head.
You know the ones… What is “Instagram verified?” Why should my brand get verified? Will that little blue badge earn me cash and followers?
What Does it Mean to Get Verified on InstagramGetting “verified” by Instagram means that IG has personally confirmed that you are who you say you are.
Verified accounts get the coveted blue verification badge, also called the “blue tick,” next to their profile name.
The badge also shows posts.
Why Does Getting Verified On Instagram Matter?Getting your Instagram account verified lends trust and authenticity to your account and to your brand.
Verification lends power and influence for two reasons:
It’s as if the CEO of Instagram personally floated down from a cloud and said: “This business is legit.
”
No. And yes.
Take advantage of its influence to expand your reach and build your audience.
Then, establish a connection through meaningful conversations and high-quality content. Finally, poise your account to convert those followers to leads or customers.
That translates to cash.
Verification can mean a wider audience and more success for your business if you have the right social media marketing strategy in play.
Who Can Apply to Get Verified?Anyone can apply to be verified on Instagram.
Instagram changed the rules in August 2018 and now they allow anyone to submit a request for verification. What was once reserved for celebrities, public figures, and giant brands is now open to small businesses and entrepreneurs.
But there’s a catch.
The chances of a small business getting verified are slim. According to Instagram, you must represent “a well-known, highly searched for person, brand or entity” to get verified.
We’ve got you covered, though.
The team at Sharelov found a small business with only 300 followers and a barely-engaged audience that got verified by Instagram.
We’ll show you how they did it, and help you understand how your business might get verified, too.
What Requirements Do I Have to Meet to Get Verified?Let’s start by taking a look at the status quo. Here’s what Instagram says you need to get verified:
You must be:
Your account must be:
Instagram verification can be revoked, and your account may be deleted if you give them false or misleading information during the application process.
While Instagram only verifies people considered well-known or highly-searched for, they do review accounts featured in multiple news sources.
How to Request Verification from InstagramInstagram verification is free, and no one will request payment to submit your application.
To request an Instagram verification for your brand or business:
What happens after you apply?
Instagram will notify you about the status of your verification once they make a decision.
If Instagram rejects your request, you can try again in 30 days.
In the next section, we’ll show you how some non-famous businesses got verified, even though their Instagram accounts were small.
How The Shopify Stockroom Got Verified by InstagramEntrepreneurial products store The Shopify Stockroom got verified by Instagram even though it had only 300 followers and no active posting or engaged followers at the time.
The Shopify Stockroom more than tripled its number of followers overnight when they received the blue verified badge.
Two years later, the company remains verified and has nearly 6000 followers.
The folks at Shopify Stockroom believe they got approved because they had achieved some notoriety on YouTube.
This put them at risk of being impersonated on Instagram.
By establishing popularity on a different social media channel, the company created a motive for Instagram to verify. The possibility that Shopify Stockroom might convert its YouTube followers to Instagram followers perhaps tipped the scales for the unknown IG account.
Thus, the verified badge assured that users coming from YouTube could find, follow, and engage with the brand on Instagram.
The Stockroom believes that their affiliation with well-known brand Shopify was also a contributing factor in its approval.
Even though your Instagram following is small, your brand could still get approved if you’ve built a healthy following on other social media channels.
More Ways for Small Businesses to Get VerifiedIn an article on Forbes, one writer (Tom Ward) launched an investigation into how he might get himself verified, even though he’s not famous.
After interviewing some people he knew who got verified, Ward determined that working through a digital agency might give you an edge.
According to Ward, agencies and publicists have access to an exclusive digital portal called “Media Partner Support.” He learned that having a media partner submit a request on your behalf may give you a better chance of getting verified.
For example, professional makeup artist Rachel Levin tried getting verified on her own without success. After about a year, she started working with a publicist and was verified by Instagram shortly after.
Hiring an agency may help if you’ve established a brand and a following online. Rachel already built a sizable following at the time her publicist submitted the application.
Writer Tom Ward never did get himself approved.
20 Tips To Increase Your Brand’s Authenticity and increase your chances of getting verified on instagramTo improve the authenticity of your brand and increase your chances of getting verified, promote your Instagram account, create strong branding, build authority, and establish authenticity behind-the-scenes.
Here are 20 tips to help your business achieve a higher level of authenticity.
Increase your brand’s reputation by establishing authority in your industry. Some ways you can establish authority are:
Authentic brands take pride in their honesty and transparency, even when no one’s looking.
Here are some ways your business can establish behind-the-scenes authenticity.
A strong, engaged following contributes toward the legitimacy of your brand. Below are some tips to help you build the type of trust that IG audiences prefer.
Getting verified on Instagram is no easy chore.
If you do get approved, though, you’ll enjoy a boost of notoriety and prestige.
New people will be more likely to trust and follow you.
And, your brand name is less likely to be stolen or impersonated by scammers.
To get verified, increase the efforts that make your business a success across social media: multi-channel social marketing, a solid brand reputation, and an engaged target audience.
guidesHow toInstagramWhat's new
To make selling on Instagram more convenient and efficient, the social network has introduced a special profile format for companies — a business account. The transition to it is available to absolutely all users. I'll walk you through how to connect and set it up step by step - as well as what features it provides and how they help sales.
A business account is a type of Instagram profile created for business promotion and analytics on the social network.
If you logged in through a PC, then you need to make just a few clicks to connect a business account. In the settings, find the "Switch to a professional account" item, then select the "Company" sub-item. Follow the prompts: specify the category of your business and set up its display in the profile.
Connecting a business account in a PC browserHow to switch to another category? Easy peasy! To do this, go to your Instagram profile page and click "Edit Profile". In the “Profile Information” section, select “Category” and change it to any other that is relevant to you.
Change the category at any time Switching to a business account from a smartphone is also easy: select "Account" from the settings menu, scroll to the end of the list that opens and click "Change account type". The further algorithm is the same as on a PC: read the tips, find the appropriate category and confirm your choice.
You will also be offered to integrate your Facebook. This can be done immediately, or at any other time. The condition is now optional, but the integration will greatly expand your opportunities for positioning your business on social networks. By the way, on Facebook it should also be not just a personal, but a corporate page.
Completing settingsInteresting. You can quickly and safely promote your social network by boosting likes, reposts and views on publications. So you can increase coverage and get a hot target audience. Click and use -> TapLike
So, you have switched to a commercial profile. And you will definitely want to immediately try out all the new features and chips. Then I will give a brief overview of the settings and advantages that distinguish an Instagram business account.
The instagram business profile allows you to display the subject of your page. In addition to the inscriptions “brand” and “personal blog”, which are now quite common, you can put any other profession or topic, for example: musician, politician, clothing store, cafe, bar, etc. This is important because it attracts the attention of your target audience.
CategoriesAs advertising
For this setting, please fill in the contact details first. Add them to the fields: email, phone, address. Then the action buttons will become available, and they are implemented through integration with third-party applications for business. You will be able to place, for example, an online registration form or online payment. It will look like "Call", "Register", "Order delivery", etc.
A business account makes it easier for users to contact you.
For example, when you click on the "Call" button, the phone number automatically appears on the mobile dialing screen, that is, you do not need to copy it to the phone's memory, open the desired section, paste it - everything is done in one click.
By the way. In order for Instagram algorithms to work for you, I recommend cleaning your account from garbage through the Instahero service. Use the promo code "INSCALE" to get a 30% discount on a full analysis. Click and test -> Instahero.
Various statistics can be viewed for a business profile. So you get the opportunity to track the reaction of subscribers to a particular content, analyze the effectiveness of advertising campaigns, contests, etc.
Statistics exist both for the profile in general and for individual publications and stories. This feature is useful not only for selling accounts, but also for personal brands.
Statistics On a business account on Instagram, you need to click on the “Menu” section on the profile page.
Then select "Statistics". Switching between tabs here you can see:
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In addition to general statistics, track reactions to individual publications. To do this, on the profile page, select any photo or video and click "View statistics" under the publication.
The number of likes, comments, shares and saves of the selected publication will appear in the window. In addition, the total number of actions performed with this post and the number of transitions to the profile are calculated here.
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You can access the statistics of stories from the already familiar section “Menu” -> “Statistics” -> “Content”. Next, you need to find the “History” section. From here, the coverage of each story is available. Clicking on any post will open more detailed statistics, where you can even find out exactly who viewed your story.
History statistics
Promotion and targeting Instagram has its own functionality to promote your publications. It works in such a way that it allows you to show your posts to the target audience, advertise your profile or drive traffic from Instagram to some external resource. This is more effective than simple cheats, although you will need cash investments for this tool.
PromotionLifehack. When replenishing your account, use a special service that returns up to 20% back to the balance of the promotion amount. For example, you threw in 10,000, and you can run an ad for 12,000. Click and learn more -> GetUniq.
Shopping Tags allow the audience to view your product cards, read the description, find out the price, go directly to the desired section of the online store. This feature has a positive effect on the growth of sales.
Interesting. I also recommend using multilink. It will help to create a full-fledged online store, as well as contact you via instant messengers.
If you sell goods not only online, but also offline, you are probably often asked how to find you in order to buy a service or product. Business accounts allow you to post exact addresses and hours of operation with access to view the address on a map.
Physical addressPosting an address may not be relevant to you if, for example, you do not offer your services offline. Then this place can be used to place an additional lead magnet. The address bar allows you to place a fairly large amount of information, which is very useful in cases where a profile description and biography is not enough.
Lead magnet The business profile is relevant not only for selling pages or instagram landings: its wide range of features will find its use even if you do not sell anything.
One of the most compelling reasons to switch to a business profile is free access to statistics that will show, for example, which posts turned out to be the most interesting. And finally, I will briefly list the main advantages:
And one more thing to help you. Do you want to make a bomb out of your account, get hundreds of subscribers a day and a flurry of enthusiastic direct messages? Then watch the courses below:
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If you have a brand page on Facebook and an Instagram business profile, be sure to link them together.
This will not only give you four additional benefits, but also help you avoid trouble.
To do this, go to Page Settings, the Instagram section and click the Connect account button.
After that, log in through Instagram, enter the login and password of the business profile you want to link.
Done, your account is connected!
Please note that in the same section at the bottom there is an option to disconnect Instagram from the current Page. To do this, simply click the "Disconnect" button.
Linking the resources of one company means getting several significant advantages.
All messages and comments from both networks are now available in one window - Inbox It is very convenient when administrators, editors and moderators can see and reply to all messages and all comments on Facebook and Instagram in the Facebook Pages section.
By linking these two resources, you can post to Instagram from a Facebook Page and vice versa. It is convenient to do this in the Creator Studio section. And the most important plus: you can schedule posts on Instagram. Up to this point, the issue with auto-posting on Instagram was difficult, you had to use third-party services. Read about Creator Studio in our article.
You can post and schedule feed and IGTV. And Stories are still the old fashioned way, with pens.
You can create ads on Instagram through Facebook Ads Manager without linking your Instagram business profile. You may not even have an Instagram account, this is an optional condition. In this case, ad impressions in Instagram placements will be on behalf of your Facebook Page.
But once you've linked your Facebook Brand Page and Instagram Business Profile, you can:
You can sync contact information between two accounts Page admins and editors can sync phone number, email address, address from Facebook Page and these changes will be reflected in Instagram.
In practice, there is often a situation when you need to link these 2 resources, and the Instagram business profile is already linked to another Page.
This happens when you didn't provide a valid Facebook Page when you migrated your personal Instagram profile to a professional account. Facebook automatically created the Page, the name of the Page in this case repeats the name of the Instagram account. At this point, a Business Manager is also automatically created. This Business Manager will own the automatically generated Facebook Page and your Instagram business profile.
