How to theme your instagram

How to Change Your Instagram Theme (The Easy Way!)

It’s spring cleaning season 🧹, and this year we’re cleaning up more than our closets. If you’ve been scrolling through your Instagram profile feeling a little uninspired, it might be time to change your theme on Instagram.

An Instagram theme change takes some planning and foresight 🧐.

Whether you’re planning to change the dominant color or filter of your photos, or you want to completely reimagine your content, it will take a well-executed transition and a clear new direction to avoid losing followers.

Today we’re talking about how to change your theme on Instagram: dos and don’ts, the essential tools, the best methods, and how to get your theme scheduled and ready to post.

How to Change Your Instagram Theme (Dos and Don’ts)

You can change your Instagram theme without losing that beautiful feed you’ve planned so carefully, as long as you follow a few guidelines.

DO: Plan your new theme in advance.
DO: Prepare a full 9-grid of daily content to post after your transition to push the old theme down.
DON’T: Change your theme randomly with no plan and no new content lined up.
DON’T: Pick a theme that doesn’t match your typical content color or styles—unless you’re changing everything!

How to Change Instagram Theme Color and Style in 5 Steps

From an idea to a spotless new 9-grid, there’s only five simple steps!💡

But before we get started, let’s think about your goal with your new Instagram theme.

Are you making a gradual change with the seasons so your feed feels current? 🍃🌸☀️

Are you changing your theme to highlight a specific campaign, product, or content shift? Are you switching to a new way of editing photos? Or are you just looking to mix up your Instagram color theme?

Establishing why you’re changing your theme will help you figure out the best way to transition and communicate the shift to your followers.

For example, a gradual season change should feel seamless to your followers the way real season changes do.

But a pivot to highlight a piece of content or a brand shift should draw attention, you’ll want your followers to notice the change right away.

Step 1: Choose Your New Instagram Feed Colors

The first step to changing your Instagram theme is choosing your new color palette 🎨.

Having your new colors in mind will help you decide the best way to transition.

In this example, @alilabelle switched from a film-inspired, washed-out color palette, to a pinker, brighter palette.

She was able to slowly incorporate film photos with more and more pink to ease the transition to her final theme.

Step 2: Decide How You’re Going to Transition Your Instagram Feed Theme

After you’ve picked your color palette, it’s time to plan the in-between.

Whether you want a transition that signals to your followers that you’re changing the theme, or you want a more seamless and gradual transition, planning ahead of time will make sure the right effect comes across.

The following methods are our favorite for transitioning your theme:

Method 1: Use Instagram Theme Dividers

Instagram theme dividers are a row of three photos that show up in your Instagram feed between themes, giving a stark contrast between when your old theme ended and the new one began.

The dividers can be three white images, a photo split into three images, or any other set of images that are set apart from the rest of your feed.

You can find Instagram theme dividers by searching #themedivider on Instagram or Pinterest!

Or you can make your own with an app like PhotoSplit for Instagram.

A theme divider is the best method if your new theme is very different than the old theme, or if you’re trying to draw attention to a particular campaign or event.

Method 2: Change Your Instagram Theme with a Bridge Photo

A bridge photo is the first photo you post when you start a theme change. It has colors from your old theme and your new theme, so it connects the two and makes the change look seamless.

In this example, @kaylynweir has a primarily orange theme, but she uses a few bridge photos with blue and orange featured prominently.

These photos allow her to sprinkle in photos that are predominately blue, like her photos of the ocean, without them looking wonky and out of place in her feed.

Method 3: Blend In Your New Instagram Color Theme Gradually

If you want the least disruption to your feed, you can do a gradual change to a new theme.

This method takes the most foresight and planning your Instagram grid, but it can lead to a satisfying scroll through your feed.

A gradual change works well for slight shifts in a theme like changing your theme along with the seasons, or for a change in filter.

In this example, @designlovefest moved from a pastel, pink color palette to a brighter and bluer palette by slowly posting images with more colors.

She transitions from pink to multicolor, before landing in a blue theme.

Step 3: Gather the Tools You Need to Change Your Instagram Theme

Before you start the change, you’ll want to get all your ducks in a row. 🦆🦆🦆

First, you’ll need a 9-grid planning app like Tailwind for Instagram.

This will help you see what your feed will look like when you add new photos, so you can try out different methods for changing your Instagram theme and see what looks best.

Then, depending on how you decide to transition your theme, you might need a few more tools like:

New presets or color filters
Apps to edit your photos in your new style
Theme dividers or a photo-splitting app

Step 4: Plan Out Content for Your New Feed Theme in Advance

Along with those tools, you’ll need your content at the ready!

Before you start changing your theme, you want to have at least 9 photos or videos prepared. Why? You want your new theme can come to life quickly.

Posting a photo from your new theme every day will push your old feed out of the way faster.

Your followers will see your new grid take shape. Plus, the transition will be less obvious as it gets buried by new photos.

Tailwind’s scheduling tool is the perfect place to get your photos, captions, and hashtags ready to go as you’re planning content.

Step 5: Post Your New Instagram Feed Theme to Instagram

It’s time! Launch your new theme by scheduling your theme transition and new 9-grid in Tailwind for Instagram.

With Tailwind, you can see how your photos will look in the feed. You can also prepare captions and hashtags, and schedule your post!

Our Smart Schedule tool will automatically post photos at the best time of day. This gives you more exposure with less guesswork!

Your new feed will be scheduled in no time, then you can sit back and watch it take shape. 👍

Start a Free Trial of Tailwind for Instagram!

Schedule photos and videos directly to your Instagram feed with Auto Post.
Optimize every post for more engagement with SmartSchedule and Hashtag Finder.
Automatically hide your post’s hashtags in the first comment to keep your caption clean & clutter-free.
Make your posts more discoverable with user tagging & location tagging.
Analyze what's working across every post and profile with smart analytics.

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25 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)

Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting?

Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed.

Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit?

We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one.

What is an Instagram theme?

An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile.

Tools to Create Your Own Instagram Theme

Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme.

1. VSCO

Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in.

2. FaceTune2

FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying.

3. Canva

You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand.

4. Adobe Illustrator

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Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed.

5. Photoshop

Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s.

Instagram Themes

Transition
Black and White
Bright Colors
Minimalist
One Color
Two Colors
Pastels
One Theme
Puzzle
Unique Angles
Text Only
Checkerboard
Black or White Borders
Same Filter
Flatlays
Vintage
Repetition
Mix-and-match Horizontal and Vertical Borders
Quotes
Dark Colors
Rainbow
Doodle
Text
Lines
Angles
Horizontal Lines

1. Transition

If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel.

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2. Black and White

A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon.

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3. Bright Colors

If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously.

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4. Minimalist

For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts.

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5. One Color

One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink.

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6. Two Colors

If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile.

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7. Pastels

Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected.

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8. One Subject

As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme.

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9. Puzzle

Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers.

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10. Unique Angles

Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme.

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11. Text Only

A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme.

The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row.

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12. Checkerboard

If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed.

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13. Black or White Borders

While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand.

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14. Same Filter

If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts.

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15. Flatlays

If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern.

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16. Vintage

If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera.

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17. Repetition

In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own.

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18.

Mix-and-match Horizontal and Vertical Borders

While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean.

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19. Quotes

If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug.

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20. Dark Colors

@JackHarding's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional.

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21. Rainbow

One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning.

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22. Doodle

Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles.

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23. Content Elements

Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer.

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24. Structural Lines

Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible.

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25. Horizontal Lines

If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result.

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How to Create an Instagram Theme

1. Choose a consistent color palette.

One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram.

For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. HubSpot's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on HubSpot's website and products.

Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content.

2. Use the same filter for each post, or edit each post similarly.

As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure.

Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed.

3. Use a visual feed planner to plan posts far in advance.

It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day.

Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts.

4. Don't lock yourself into a theme you can't enjoy for the long haul.

In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later.

Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole.

When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme.

How to Use an Instagram Theme on Your Profile

1. Choose what photos you want to post before choosing your theme.

When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it.

To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together.

2. Don’t forget the captions.

Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile.

If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post.

3. Switch up your theme with color blocks.

Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues.

A Cohesive Instagram Theme At Your Fingertips

Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

Topics: Instagram Marketing

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How to make a profile on Instagram*

Choose a nickname, avatar, make a description, buttons and "Eternal Stories".

Valeria Svirskaya
founder of InShow agency, commercial writer

The head of the InShow content marketing agency and commercial writer Valeria Svirskaya talks about the basic principles of creating a profile on Instagram. The product belongs to an organization recognized as extremist in the Russian Federation, which will help you quickly find your profile in search and convert a client into a buyer.

As a basis, we took the account @primacandle on Instagram. The product belongs to an organization recognized as extremist in the Russian Federation, which is maintained by our agency. It is designed according to all the rules described in the article.

Nickname

The best thing you can do for the promoted brand is to come up with a simple and understandable nickname that both the student and his grandmother will write down by ear. In this matter, the main rule is not to complicate things. Usually, the user enters a new nickname no more than 2-3 times, if the required account is not found, he easily switches to another brand.

Avoid:

How Apple does social media - detailed analysis with examples of good design of profiles on Instagram *

Punctuation marks and symbols (periods, underscores). Signs are indexed by InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. is the same as letters, so @rr_r and @ppr are two different accounts and the user will get confused.
Nicknames of three or more words, especially if they are broken by dots. It is easy to make mistakes when entering text and you can lose a client even before he has met you. Try searching for @thehampshireschoolchelsea and you'll see what I mean.
Repeat the names of famous brands. Let's say your account name is @appleshopsamara. When entering this nickname, the user will first see the @apple and @applemusic accounts, and then everything else.

Getting it right

Use words that are simple and clear and easy to write down by ear.

If there are 2-3 words in the profile name, write the nickname without dots and underscores. But better - cut it down to one word.

Try to come up with a name that does not repeat well-known brands.

Ideally, if the nickname is short and easy to remember, for example, @ohmylook, @tsvetnoy and @idocvm.

A simple nickname that repeats the name of the brand. Easy to remember, no unnecessary characters and numbers

Connect Instagram* in Amplifer and publish photos, videos and carousels directly through your computer. Get recommendations for the best time and track post statistics. 7 days free

Avatar

Cheat sheet for social media with platform recommendations

An avatar is the face of your brand and can be seen in the general feed, Stories, comments, and profile. A weighty reason to look good and become recognizable. Tips for photos in Instagram will help you make an avatar. The product belongs to an organization recognized as extremist in the territory of the Russian Federation. Let's say you produce handmade bears and want to put a product photo on an avatar. The worst thing you can think of is to shoot a bear on an old smartphone in the evening under artificial yellow light. And such examples on Instagram The product belongs to an organization recognized as extremist on the territory of the Russian Federation. is too much.

Small font on the avatar. Many brands use two or three words in their logo, often one word larger. If so, choose a keyword for the avatar or monogram it. Otherwise, the avatar will be smeared and careless, and the user will not read the text.

Monochrome colors. Now pastel and light colors are in fashion, designers often mix similar colors and shades. As a result, the text on the avatar is not visible. Customize logo for InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation..

Look at @topdrawerlondon's avatar and don't repeat their mistakes. The font merges with the background, and the bottom inscription cannot be read even from a computer

How to do it right

If you have an online store or a brand, put a large logo on the avatar. Subscribers react more actively to photos with faces, but if you are not the face of your business, it is better to show the logo. A high-quality logo inspires more trust in the brand even before the moment of purchase.

If you are an entrepreneur or freelancer, put the best portrait on your avatar. The photo must be of high quality, with an open face. High-quality does not mean studio and made on an expensive camera, now it is easy to take a great photo on a smartphone. Choose a sunny day, find a white wall, clean your smartphone camera and take dozens of photos, you will surely like one of them.

Be sure to adapt the logo for the avatar. The brand name should be clearly visible, for this it is better to choose a sans-serif font, so it will be better read, and the font and background colors should be contrasting. If you have a logo in pastel colors, come up with a black and white version or a monogram specifically for InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation. .

Choose real photos for your avatar, no stock images. Users have learned to identify falsehood and such an avatar can play against you.

The avatar shows a color, high-quality photo of the owner of the Primacandle brand with the product. It immediately gives the impression that the account is maintained by Natalia herself, this inspires confidence among new subscribers

Name and description of the account

Account name - 30 characters. This information is indexed by the search InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. Therefore, fill in carefully. Indicate the city and keywords, for example, "cakes Moscow" if you are a confectioner from Moscow. There is no need to duplicate the brand name if it is indicated in the nickname.

@primacandle account is easy to find by keyword **candles** and name

Account description - 150 characters. It's kind of a price tag. At first glance, the client must understand whether he needs you or can move on. In the description, include all the key information about the brand:

What do you do. Write in essence, not “making dreams come true”, but “studio photographer”;
Address if you have an offline hotspot;
Methods of communication. Preferably several options or the most relevant;
Opening hours;
Site, if any. Make an eyeliner to the link with a call to click, for example, new collection , sale item and so on;
Promotional offer. If you have a sale, do not send to the main site, provide a link to the current page with goods or services for the promotion.

The Primacandle account lists the range of products, says worldwide shipping, provides a contact email and a link to an online store with an invitation to click. Questions "where to buy" and "how to order" are rarely asked

How to use emoji in social networks - Amplifer's guide

Emoji . In profile descriptions, we use emoji to structure the text, highlight keywords, and grab attention. Users InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. are already accustomed to the fact that emoji with an envelope indicate mail, and a handset - a mobile number. This makes it easier to grab attention and quickly find the most important thing.

Unusual font . In some profiles, you can see non-standard text in the account description. This is a good way to draw the user's attention to the most important thing. You can make such a test at sprezzkeyboard.com.

Additional text in account description . If 150 characters is not enough for you, there is an easy way to add information in the profile description. To do this, you must have a connected business profile. Go to Settings (Options) → Edit profile (Edit profile) → section Company information (Business information) → Contact options (Contact options) → Address (Address). In field City (City/town) enter your city, and in field Address (Street Address) - missing text.

Instagram analytics guideThe product belongs to an organization recognized as extremist in the Russian Federation. — detailed analysis

Active buttons . Business accounts have active buttons Call , letter , text and How to get to if the owner has added a phone number, email address and location. On the one hand, this is the instant inclusion of the user. On the other hand, not everyone notices the buttons, because they merge with the background of the application, and in the desktop version they are not displayed at all. Therefore, duplicate important information in the account description.

In the mobile application InstagramProduct belongs to an organization recognized as extremist in the territory of the Russian Federation. buttons for call, mail and location are active These buttons are not available in the browser

Link in the description . When you add an active link, make sure that it leads to the actual page. For example, if you have an online store, then put a link not to the main one, but immediately to hot commodity items. If the emphasis is on the blog, then indicate the link to the last article. Sometimes, instead of a link to a website, you can see a link generated by mssg.me, linktr.ee, or a similar service.

This is what the link looks like in the profile description

Such services make simple landing pages where you can specify several ways of communication. For example, WhatsApp, Viber, Telegram and website. This is convenient, but often users do not respond to unfamiliar and incomprehensible links and simply do not follow them. Therefore, add a call to click on the link in the description.

List of buttons that open via a link from the description

Try Amplifer to post to Instagram* directly from your computer, without notifications, receive analytics reports and recommendations on the best time to post

"Eternal Stories" (Highlights)

How beautiful it is to lead InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. company — column of the founder of "Periodiki Press" Varvara Vedeneeva

Recently InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. added Highlights - collections of "Stories" that are displayed under the profile description. This feature is not available to all profiles, but “eternal stories” are actively used abroad. The most popular format is thematic icons with a description of a service or product.

We added candle-making videos to Eternal Stories, but this format didn't really go well: such posts got only 2,000 views more than regular Stories. We left them, but moved promotions and sweepstakes to the first positions.

Announcement of the action for Valentine's Day

Remember:

Choose a simple nickname that is easy to remember and enter in the search InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. .
If you have an online store, then put a large logo on a contrasting background on the avatar. If you are promoting a personal brand, then a photo where the face is clearly visible.
Profile name is indexed by internal search InstagramThe product belongs to an organization recognized as extremist in the Russian Federation, so add keywords (your city, what you do)
In the description, indicate all the important information for ordering your product or service. If you use the "call", "send email", "send sms" and "get directions" buttons, duplicate this data with text in the description.

Post to your Instagram feed and Stories* from your computer

Register and connect Instagram* to Amplifer to schedule posts with text, photos and videos directly from your computer. Track post statistics and get recommendations for the best time to post

* The activities of the Meta organization are recognized as extremist and banned on the territory of the Russian Federation

How to design Instagram beautifully: designing a header, stories, photo

Instagram page design is an important part of promotion. An attractive visual will set you apart from the general background, attract the attention of the target audience. And this is a guarantee of a large number of subscriptions, likes and sales. You can make an aesthetic design without specific knowledge and skills.

In this article, you will learn what an ideal Instagram profile should look like. Get ideas and examples of original account design.

Program for promotion in Instagram - SocialKit:

Collection and filtering of the target audience
Masslooking, massfollowing, massliking
Delayed posting of photos, videos and stories
Mailing in Direct, autoresponder

Registration >>>

Setting up an Instagram account

We recommend that you divide the profile transformation process into subsections. Here is an example checklist:

nickname and username;
account avatar;
page description;
links to the site and other social networks;
profile buttons;
menus from current stories;
IGTV tab;
ribbon decoration.

How to create a beautiful profile on Instagram

Let's move on to a detailed analysis of each item.

Username and nickname

The first step is choosing a nickname and username. The main thing here is not to complicate things. The name can be written both in Cyrillic and in Latin. Nickname - only in Latin.

Nick is displayed in the header and link to the account, indexed by search engines. The page title should be unique, memorable and simple. It is better to use one word, and without letters with double spelling in Latin. Users should easily pronounce it and find it in the search.

For a personal profile, choose a first and last name. For example, Johnny Depp's account nickname is @johnnydepp.

The nickname of a business page is often the brand name. You can add a description of the subject of goods or activities to it. So, the company "Children's World" chose the nickname @detmir_shop.

Some more good examples: @flowers_cafe and @my_cake_kiev. Already from the nicknames themselves it is clear what these accounts are about. Add a keyword to your nickname - this way you will take a higher position in the search.

The profile name must not repeat your nickname. You have only 30 characters at your disposal. Therefore, discard unnecessary emoticons and symbols, display the main topic of the account. Add a few keywords to this column that reveal the scope of your activity. For example:

Make-up artist and stylist.
Online fashion store.
Lawyer. Consultations.

Be sure to indicate if you provide services or sell goods in a specific location. For example, a FAMILY PHOTOGRAPHER. Rostov-on-Don.

The blogger can write his real name, surname or his creative pseudonym.

Avatar

The picture in the left corner of the profile is your face on Instagram. The selected photo should be clear and contrasting, without unnecessary details.

Users like to see the lives of real people. Therefore, for a personal profile, you should choose your portrait from an original angle.

It can be unusual, for example, painted - art avatars are in trend now. Ideally, the snapshot should reflect the theme of your blog. For example, a photographer with a camera, a pastry chef near the oven, a zoo volunteer with animals.

The best avatar for a business page is a photo of a top product or a company logo.

If you work for quantity, not quality, and you need many accounts with avatars at once, then you can use the profile photo generation function in the SocialKit program. This option can be activated during mass registration of Instagram accounts.

Profile description

You have 150 characters to describe yourself concisely but succinctly.

Ask potential subscribers the following questions:

Who are you/your company?
What do you do?
How are you interesting/useful?

USP and call to action at the end play an important role in the description. For example, “Subscribe if you want to keep abreast of beauty news!”. Also in the bio, you can add a link to the branded hashtag, information about fresh discounts, promotions and bonuses. For example, how did the Ozon online store.

The text in the profile header can be supplemented with emoji that will set the mood and structure the lines. Here is a good example of a commercial account using emoji.

It is important to take care of formatting. The Telegram bot @text4InstaBot will help you make paragraphs and indents.

Another feature is the use of original fonts. To do this, you can use applications and services, for example, Font for Instagram or Textygram.

Advice : Avoid complex sentences and specialized terms. People should understand the meaning of the description by reading it once.

Links and multilinks

Be sure to add a link to another social network or your own website in the description. It can also be a link to a messenger, a page with a lead magnet, a blog.

But there is one caveat: according to the developers' idea, there should be only one link in the description. Those wishing to bypass this limitation are advised to create a multilink. Using the Taplink, MeConnect or, for example, Sitelite service, you can make a business card page indicating pages in other social networks, instant messengers, a website and special offers. And all this will be available through one link, which you will have to add to Instagram.

This is how it is implemented in the @house_textiles profile.

And when the link is opened:

Account buttons

The business profile owner has the ability to add feedback buttons to the header. Any user will be able to send you a letter by email, write to Direct or call.

After a recent Instagram update, cafes and restaurants that have delivery services can add an "Order food" button to their profile.

If you have an offline store, be sure to include its address. A potential buyer will click on the line with the address and get on the map - this will allow him to clearly see where you are.

Highlights Stories Menu

Highlights Stories are useful for adding reviews, product catalogs, FAQs, etc. With their help, you can create any sections that will be displayed at the bottom of the profile. For each album, you can choose a cover and a title (maximum 16 characters).

Here are three examples with different visuals.

Rezon used their own logo for all covers, making them the same.

Beauty Center "Style" posted the name of the company. In order for the letters to go in the right order, the SMM specialist had to add the sections in reverse order. After all, the function of changing the location in Instagram is not provided.

Another example of attractive covers. Here they are different, but decorated in the same style.

Find suitable images on Pinterest, FreePik or Highlight cover maker. It is important that the visual is combined with the overall style of your profile. And he clearly demonstrated what the user is waiting for in this section.

Album options:

"About us".
"News".
"In stock".
"Operating mode".
Price.
How to order.
"Methods of payment".
"Delivery".
"Sale".
FAQ.
"Reviews".
Events.
Backstage.
Articles.
"Master classes".
"Popular".

Although you can create more than 20 menu sections, it's best to limit yourself to 4-5. So the audience will not get lost in the variety of topics.

IGTV tab

IGTV is Instagram TV, sort of like a YouTube channel. Its design also plays an important role in the overall perception of your page.

Upload a cover image for each video instead of a freeze frame. Ideally, it should be a photo that explains the essence of the video. The cover can be created using Canva.

It is important that the covers in the IGTV tab are combined with each other and the design of the entire profile.

Feed

A single visual design of the account will interest users and encourage them to subscribe.

For this, it is important to consider the following points.

Color range. Choose a few basic shades that will tie photos taken in different subjects together (no more than 3-4 colors). You can also use the same accent color for all shots in an account. Choose shades according to your corporate style and associations. So, green color for many people is associated with nature, health and freshness. And red - with adventure, energy and passion.

Placement of posts. There are several schemes for placing content according to a specific scheme. For example, diagonally, horizontally or vertically, in a checkerboard pattern.

Before publishing, evaluate not each photo separately, but as part of the overall composition. Pictures should merge without standing out from the background of others. If the images are too different, harmonize with frames and filters. Alternatively, use ready-made covers for posts. Programs and services will help you design the feed: Snapseed, Canva, VSCO, Instasize and UNUM.

To quickly fill the feed, you can prepare several photos at once and set up auto-posting to Instagram via SocialKit. As an option to do Installing.

Conclusion

A beautifully designed Instagram account will help you make a big statement about yourself and attract the attention of potential followers.

Every step is important here:

choose a simple, memorable nickname and username;
put your portrait or company logo on the avatar;
write a page description with a USP and a call to action;
add a link, or rather a multilink with the address of the site, instant messengers and other social networks;
add profile buttons if necessary;
make a menu with sections from current stories;
think over the design of the video in IGTV;
decide on the color scheme and the location of the posts.
Learn more