How to make an app like instagram for android


How To Make An App Like Instagram: [2022 Edition]

33 min read

Over a billion people use Instagram every month.

Video and photo-sharing applications are gaining traction today. And Instagram leads this group of social media platforms.

You’ve probably wondered what it owed its success to and how to make an app like Instagram.

In this guide, we’ve answered all your questions. You’ll learn how to create an app like Instagram and repeat its success.

Here is what’s hidden inside this guide:

  • what is the secret of Instagram’s success
  • how to make an app like Instagram
  • how much does it cost to build an app like Instagram
  • KPIs for a photo-sharing app like Instagram

Let’s dive right into the article and learn how to build an app like Instagram in 2022.

How has Instagram Been Successful?

Kevin Systrom and Mike Krieger are who you need to say thank you for the creation of the most popular social media platform in the world. In 2022, the company’s worth is already over $110 billion. The social media platform is projected to reach over $40 million in annual ad sales by 2023.

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At the start of Instagram’s history, it was named Burbn, a solution that combined features of a check-in app and an online social game. But its founders didn’t stop there. They went further and decided to create a photo-sharing app and combine it with photo editing features. Before then, such solutions existed, but only separately.

The combination of photo sharing and photo editing features was explosive. It became Instagram’s Unique Selling Proposition (USP).

Thanks to the prototype, founders raised $500,000 from first investors. Two months after its release to the market, the platform gained over a million active users.
In 2012, Facebook bought out Instagram for over $1 billion, and in 2013 the photo-sharing application gained its first 100 million monthly active users.

So, what stands behind the popularity of Instagram?

Instagram is a successful social media marketing tool because of its extensive and growing user base. There are a few factors that ensure its never-stopping popularity:

  1. First of all, the app’s creators came up with a really unique app idea at the time that wowed users.
  2. At first, they didn’t invest all the money into creating a new platform. They created a photo-sharing app for iOS only and tested it for two years. Only after they witnessed huge success did they move to the development of Android and web versions.
  3. They stayed flexible enough and quickly understood when to change the first app ideas and which direction to move.
  4. The company knows both how to get new users and retain existing ones. It’s one of the platforms whose popularity hasn’t wavered for over 10 years now.

Instagram is an app with a pretty simple app idea. The company has stuck to it throughout the years. However, it successfully added new features that the audience loved.

What is Instagram in the Nutshell?

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Instagram had successfully transformed from a photo-sharing application into one of the most successful social media platforms in a couple of years. Today, it’s much more than that. Let’s take a look at Instagram as a photo-sharing app, photo-editing solution, messenger, and eCommerce portal.

  • Instagram as a photo-sharing app

The key feature of Instagram is photo sharing. Considering how to make an app like Instagram, you can limit its features to just this one feature. It’s possible to make an app like Instagram, starting with an MVP and then moving on by adding extra features.

The minimal feature set for such an app would be:

  • User profile
  • Uploading and deleting photos
  • Geolocation 
  • Comments
  • User tagging
  • Integration with 3rd party social media
  • Instagram as a photo-editing app

As mentioned above, Instagram combines both photo-sharing and photo-editing features. Users can apply filters, change the size of a photo, adjust brightness, warmth, add text, markers, and so on. Users can create catching content right in one single application.

The MVP feature set for such an app would be:

  • User profile
  • Basic photo-editing features (cropping, resizing, filters, etc.)
  • Advanced features (adding text, frames, stickers, etc.)
  • Instagram as a messenger app

Today, it’s difficult to imagine Instagram without the built-in messenger. This feature allows users to interact and share highlights, reactions, and messages.

Must-have features would be

  • User profile
  • Text and audio chats
  • Ability to delete and send messages
  • Feature for blocking users
  • Instagram as an eCommerce platform

Instagram never stands still. From a photo-sharing app, it grew into something more. Today, businesses use Instagram as an eCommerce platform. The number of business accounts is around 25 million. Retailers can post products, promote and advertise them, and sell and interact with buyers.

The minimal number of features would be:

  • Business profiles
  • Product listings
  • Targeted ads
  • Paid posts
  • eCommerce analytics tools

Despite more than 10 years of history, Instagram continues to evolve. The list of the most recent features includes Instagram Reels, IGTV, and shoppable posts.

How to Make an App Like Instagram: 10-Step Guide

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This part of the article covers the key aspects to consider to make an app like Instagram.

The process of app development doesn’t start with coding. It starts much earlier with market exploration and competitors’ analysis.

Here is how to make an app like Instagram in 10 steps:

  1. Conduct market research
  2. Make competitor analysis
  3. Validate an app idea
  4. Create app design
  5. Choose a technology stack
  6. Decide on features
  7. Choose monetization strategy
  8. App development
  9. Deployment, launch, and ongoing development
  10. Marketing and promotion

Let’s review each of the steps to make an app like Instagram in more detail.

1. Conduct Market Research

It’s impossible to decide how to make an app like Instagram without understanding the current situation on the market of photo-sharing and social media applications. The first and most logical step is to conduct market research.

The key purpose of this step is to analyze the market of similar applications. As you are working on your research, try to answer the following questions, which will help you make an app like Instagram that users will love:

  • Where will you launch your application?
  • What do users like and dislike?
  • How do users interact with similar apps? Which features do they use the most?
  • What are the demographics (female-male ratio, age, income, location, etc.)?
  • Where will you launch your application?

Answers to these questions will help you answer the most critical question: Who is your target audience? After identifying it, you will understand how to make your app appealing to them.

2. Make Competitor Analysis

Competitive analysis of apps like Instagram will help you define the vision of your own project. You need to learn from your competitors; check their functionality, key strengths and weaknesses, and monetization methods.

During this stage, try to answer the following questions:

  • What is the USP of competitive apps?
  • What do users love about those apps the most?
  • What features are competitors offering?
  • How do competitors monetize their apps?

The key purpose of competitor analysis is to understand how you can stand out with your own app.

The table below lists the top 10 photo-sharing apps with key insights about them.

 

  Application Details Platforms USP & Features
  •  
Instagram

1+ billion monthly active users (MAU)

500+ million daily active users (DAUs)

iOS, Android, Web

Photo & video sharing

Photo & video editing

IGTV, reels

Photo filters

  •  
Retrica

190+ filters available

250 million users

Available in 102 countries

Android, iOS

Photo & video sharing

Add filters to photos made with the front camera before taking a shot

Make GIFs from collages and videos

  •  
Flickr

60+ million monthly users

100+ registered photographers

25+ million photos uploaded every day

10+ billion photos shared since launch

Available in 63 countries

iOS, Android, Web

Photo sharing

Creation of photo albums in the cloud

Professional photo editing tools

Private sharing with a close circle

  •  
Hipstamatic

Not a social network

4+ million users

iOS

A large suite of tools for creating vintage photos

Add filters to photos before taking a shot

  •  
Pinterest

459 million MAU

Users watch around 1 billion videos every day

iOS, Android, Web

Share & view images

Segregation by topics

Save or repin pins

  •  
Yummi

Available in 100+ countries

50+ restaurants listed

iOS, Android

Photos sharing platform dedicated to food and restaurants

Restaurant recommendations

Friends recommendations

Food diary

  •  
VSCO

4 million paying users

30 million registered users

iOS, Android

Photo sharing app without social media experience

Advanced photo-editing capabilities

Ability to share photos in VSCO or on other social media platforms

  •  
Snapchat

280 million of DAU

5+ billion snaps created every day

18+ billion daily snaps views

iOS, Android

Auto-disappearing shares (snaps)

Group stories

Augmented Reality features

  •  
Dispo

Raised $20 million in investment

Company value of $200 million

iOS

Next-day automatic delayed posting of photos

Only via-invite joining

No photo editing, no hashtags

  •  
Unsplash

3. 1+ million uploaded photos

3.6+ billion photo downloads

264+ contributors

Web

Photo-sharing features

Free downloading of images

Daily hand-selected photos

3. Validate Instagram-Like App Idea

Creating new applications is a risky venture as you never know how the target audience will react to it.

One of the ways to ensure its success is to ask your potential users how to make an app like Instagram that they will love to use. The choice of the tool is up to you: you can create polls, get in touch with the target audience and ask them questions directly. After you get answers, it will be easier to finalize the USP of your photo-sharing app and create a business model canvas.

A business model canvas usually contains nine blocks, each dedicated to one aspect of your application idea:

  • Audience segment
  • The main problem that users are dealing with
  • Unique selling proposition
  • Your solution
  • The advantage of your app
  • Cost
  • Key performance indicators
  • Revenue channels
  • Advertising channels

Below you can find a draft of such a business model canvas with a short description for each of the blocks. Filling out these blocks will help you better understand how to make an app like Instagram that will meet both customer expectations and your business requirements.

4․ Create Photo Sharing App Design

In the era where users ‘buy’ with their eyes, you can’t make the mistake of underestimating the importance of app design.

You should take care of two parts of app design:

  • User experience (UX) – defines user flows, how users interact with your application and move through app screens.
  • User interface (UI) – the visual representation of your app that should support the app’s functionality.

Study the latest trends in app design, explore the latest innovations and consider using them for your application. Today, no one wants to interact with an app with an outdated and too complicated design.

When designing for iOS and Android, make sure you are familiar with and follow Human Interface Guidelines by Apple and Material Design Guidelines by Google.

5. Choose the Right Technology Stack

You can’t create a photo-sharing app without knowing the tools that keep Instagram running.

So, the Instagram technology stack includes the following technologies:

  • Python/Django on the server-side
  • JavaScript and React.js for front-end development
  • React Native for Android and iOS native applications
  • PostgreSQL for database
  • Amazon S3, Amazon EBS, Amazon EC2 for cloud computing

Instagram app is designed to handle huge amounts of data while providing high performance.

As you decide how to make an app like Instagram, you will need to decide on its technology stack. Every project is unique, and it doesn’t mean that the Instagram tech stack will be sufficient for your application. We can offer native app development or Flutter app development based on your business needs.

6. Decide on Features

Instagram was introduced as a photo-sharing application and had a basic set of features. After successfully testing the app idea and seeing positive feedback from the audience, its creators added more advanced functionality.

Let’s review how to make an app like Instagram by analyzing which features you can add to your application – both basic features needed for MVP and advanced functionality required for further product implementations.

  • Registration & authorization

The first step of interaction with an app like Instagram is new account registration. When creating a photo-sharing app, add multiple options for user sign-ups and sign-ins: an email account, phone number, Google, and the most popular social media platforms.

The worst thing you can do is force users to fill out a form manually. The best thing to do is simplify the process and bring it down to a few seconds.

It’s also possible to make your app registration-free but only for some features. For example, you may allow users to watch some content without registration, but further interaction with it will require them to sign up.

  • Profile editing

Exploring how to make an app like Instagram, don’t forget to add the profile editing capabilities to the list of features. Users should be able to log into their account and change personal information, such as name, phone number, email address, profile picture, profile description, etc.

For this feature to work, you will need to create an interaction between the client and server-side of your application.

  • Uploading photos & videos

Uploading photos and videos is the top priority feature for Instagram development. There are different ways of how you can implement such a feature. Think about adding the ability to preview content, upload existing photos and videos from a phone, or take photos with the camera right inside the app

  • Photo editing & management

Photo uploading combined with robust photo editing features is one of the reasons why Instagram became popular in the first place. It is a must-have feature for Instagram-like applications. You can approach their creation in different ways. For example, you can add only some basic capabilities at the start, like adding stickers and text to the uploaded photos. If you want to know how to make an app like Instagram that users will fall in love with right away, consider developing more advanced functionality, such as the ability to adjust colors and tones, delete unnecessary objects, and so one right inside your application.

  • Linking with social networks

Creating a connection with other social media networks will help users stay in touch with their friends and share content throughout all the networks. It’s a nice-to-have feature that you can also consider adding to create a photo-sharing app.

  • Geo-location

Instagram, first of all, is a social media platform. Users don’t only share their photos; they share their favorite places, best vacation spots, etc. Adding GPS is an essential step to make your application more valuable and exciting for users.

When developing the feature, you need to add auto geolocation detection and the function to set up the location manually for situations and locations when the GPS signal is weak.

  • Search

You can’t make an app like Instagram without providing users with the ability to search for other users, groups, content, tagged photos, the latest news, and so on.

  • Messaging and commenting

Real-time messaging is one of the features that makes Instagram tick. Users need to have the ability to communicate with their friends via direct messages and comments on each other’s photos. 

  • Push notifications

You might want to leave this feature for further application improvements. Adding the ability for the app to notify users when they receive likes, comments, or new messaging will incentify them to interact with your app more.

  • Instagram feed

Instagram wouldn’t be itself without its feed with photos. It is a must-have feature that allows users to view all the content in a profile without opening each photo.

  • App adjustments 

Depending on your business goals, you might need to launch your app in different countries. Thus, users would need to have the ability to manually adjust the app’s settings, such as language. Also, they should also have the ability to enable and disable push notifications, configure the account’s privacy settings, and so on.

  • Stories

This is one of the key features that Instagram has today. Stories allow users to share some interesting moments from their lives that you don’t want to add to your feed. Stories automatically disappear after 24 hours if users don’t save them.

Stores are photos and videos with texts, stickers, filters, etc. Between 2017 and 2018, Instagram took this feature and moved it to the next level. Today, stories have a huge number of additional features, such as the ability to make boomerangs, superzooms, add question stickers, create story highlights, share shoppable posts, add hashtags and nametags, and much more.

Instagram serves as a great example of fast-growing and innovative apps. If you wonder how to make an app like Instagram, study its history and how it evolved throughout the years. You would be surprised to see how swiftly Instagram adapts to new realities and how it is the key trendsetter in the industry of social media apps.

7. Choose Instagram Monetization Strategy

Instagram hadn’t always been on the list of the Fortune 500 companies. In fact, during the first two years of its existence, Instagram didn’t even have a monetization strategy.

The first monetization capabilities were added after Facebook bought the company. What started as a sponsored posts feature later turned into a full-fledged advertisement system. Today, users can create a feed, carousel, story, and video ads.

So, how do apps like Instagram make money? Below you can find an overview of the key principles of its monetization strategy.

  • Sponsored posts

Instagram generates the majority of revenue from sponsored posts. Sponsored posts are like ordinary post that contains a CTA button.

  • Carousel ads

Carousel ads are just like posts but contain several images. Such carousels are great when advertisements want to tell a story with their posts.

  • Stories

Ads in stories are not the invention of Instagram. The company adopted the idea from Snapchat showing sponsored stories while users are watching the stories posted by profiles they are following.

  • Social eCommerce

This is one of the recent features that allows users to buy products by following links in Instagram posts and stories. Social eCommerce is a relatively new niche but has vast potential, so it might be good to consider such functionality for your future application.

Learn more about creating mobile selling apps in our extensive guide:

How to Make Online Selling App: Tech & Business Details, Technologies, & Processes [2021]

  • Facebook ads

Facebook ads are a part of the Instagram revenue model. Advertisers can place an ad on Instagram through Facebook, even if they don’t have an Instagram account.

There are numerous ways to create a photo-sharing app and make money from it. Just stay creative and find new monetization opportunities.

8. Start Instagram Development Process

After you’ve successfully identified features for the first version of your solution and chosen the technology stack, you can start the development process.

At first, you might want to start building an app like Instagram for iOS or Android only. During the research, identify what type of device is most popular among your target audience.

The development stage is usually divided into several phases:

  • Coding – the creation of the app’s codebase, integration with APIs, SDKs, and third-party solutions.
  • QA & testing – application testing to identify and solve any bugs.
  • Deployment – release of the developed app to the market.

9. Deployment, Launch, & Ongoing Development

When your app is ready, it’s time to launch it to the market. Remember that the development process stops with this step. The key secret of successful applications is content improvements.

Just take a look at Instagram. If its creators stuck to the app’s first version, we wouldn’t have had such an app today.

Marketing & Promotion

The marketing strategy for the app’s promotion isn’t created in a single day. You should start working on it long before you launch the version of the app to the market – while your app is still in the development phase.

There are multiple marketing channels that you can use:

  • Paid ads
  • SEO, and content marketing
  • Social media marketing
  • Email marketing
  • Influencer marketing
  • Participation in events

The main goal of a marketing strategy is to put your app in front of potential customers and make them want to try it. Analysis of results provides valuable insights into how an app is performing. Feedback from users is the most critical data you can acquire and use for further app improvements. It’s the only way to create a high-in-demand photo-sharing application, even if the final solution will be very different from your first concept.

How Much Does It Cost to Make an App Like Instagram?

The cost to build an app like Instagram can be very different depending on the complexity of the app, the number of features, and who will develop it.

Usually, the development of a photo-sharing app ranges between $50,000-$250,000. The final cost will depend on the number of custom features you need to implement, UX and UI design, and where you outsource app development.

For example, the cost for app development services is around $100 per hour in the USA. The same services in Europe cost around $35 per hour, while you get the same quality and level of technical expertise.

To calculate the final cost, use the formula presented below.

If you need more detailed estimates, check the table below with an approximate time calculation to create every major feature.

Feature iOS/Android Backend
Authorization (social network) 15-25 10-20
Authorization (email) 40-55 15-25
Profile 15-25 5-10
Post creation 40-60 30-65
Feed 40-60 25-40
Image customization 35-100
Geolocation 15-35 15-25
Social features 10-20 10-20
Notifications (basic) 10-20 15-35
Search 25-35 50-80
Direct messaging 40-85 40-85
Total (hours) 285-520 224-405

The design of a photo-sharing application will also impact the final cost:

  • UX will take around 50-100 hours 
  • UI will take around 50-80 hours

Additionally, you might need to create a logo and some custom images. Such works can add up to 50 hours to the development cost.

Here is a more helicopter-view representation of Instagram app development cost.

  Dev hours iOS Android Hybrid
Backend 400 $14,000 $12,000 $16,000
Development 1800 $63,000 $54,000 $117,000
Design/UX 100 $3,500 $3,000 $6,500
Web/desktop 1000 $35,000 $35,000 $35,000
QA/PM 100 $3,500 $3,000 $6,500
Total cost 3400 $119,000 $107,000 $181,000

How to Find the Best-fitting Instagram KPIs

As mentioned before, you will need to measure how your app performs after launch. During the development, you need to keep in mind the Key Performance Indicators (KPI) for an app like Instagram. The success factors in the case with such apps will be users, engagement, and retention.

  • Users

The number of active users is the best measurement of an app’s success. If the number is steadily growing, it’s the main indicator that you are taking an app in the right direction.

Social media marketing, influencer marketing, and paid ads are effective strategies to get early users and steadily grow the user base throughout all stages of the app’s lifecycle.

  • Engagement

Impossible to measure the success of an app just on the number of users. There are other factors to consider, such as the time they usually spend interacting with an app, how many times they open the app during a day, the number of photos they upload, shared messages, and likes. All these factors show that users are actively involved with your app and continue to use it days, months, or even years after installation,

  • Retention

Getting users is the first part of the goal. Keeping them is an entirely different task.

You need to be good at keeping users engaged with your app. One of the ways to do that is to use push notifications. That’s why we usually recommend adding such functionality to our client’s applications. However, before sending them right and left, study your app’s audience and identify timeslots for users to interact with the app.

Delighting customers with innovative features is also one of the ways to make them use your app. It’s also possible to organize different contests and allow users to monetize the shared content to keep their devotion.

Delighting customers with innovative features is also one of the ways to make them use your app. It’s also possible to organize different contests and allow users to monetize the shared content to keep their devotion.

Make an App Like Instagram in 2022: Final Thoughts

Now that you know how to make an app like Instagram, it’s time to sum up everything said above.

The plan to make an app like Instagram should include the following steps:

  1. Market research to identify your target audience
  2. Competitor analysis to evaluate the competition
  3. App idea validation to finalize your app idea
  4. Design to create a visual representation of your app
  5. Technology stack to implement all features
  6. Features that will form the basis of your app
  7. Monetization strategy to decide on how to make money with your app
  8. Development process to create the code base of the solution
  9. Ongoing development to quickly adapt to the latest changes and trends
  10. Marketing and promotion to get and increase the user base
How does Instagram make money?

Instagram hasn’t always been a successful business project. It didn’t make money during the first two years of its history. Today, the platform has a robust monetization strategy that allowed it to secure a place on the list of the Fortune 500 companies

Instagram makes money with sponsored posts, carousel, feed, story, and video ads.

How much does it cost to make an app like Instagram?

The average cost of creating an app like Instagram varies from $50,000 to $300,000+. The final cost depends on several factors, such as the complexity of custom features, integration of third-party solutions, and the place you outsource app development.

What is Instagram’s technology stack?

Instagram uses Python/Django on the server-side, JavaScript and React.js for front-end development, React Native for iOS and Android app development, PostgreSQL for databases, Amazon S3, Amazon EBS, Amazon EC2 for cloud computing.

How can I make an app like Instagram?

To create a photo-sharing app like Instagram, you will need to follow a 10-step process: start with conducting market research and competitor analysis, validate your app idea, create the app’s design, decide on the technology stack and features, choose the best-fitting monetization strategy, start the development process, launch the app to the market, work on ongoing development, and promote the app among potential users.

What are the competitors of Instagram?

There are a lot of apps like Instagram on the market, including Retrica, VSCO, Snapchat, Flickr, Hipstamatic, Pinterest, and many others. Even though TikTok has a different format, it’s also considered as one of the main rivals of Instagram that erode Instagram’s standing as the leading social media platform in the world.

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How To Create An App Like Instagram And Don't Fail

Almost 45% of the world’s population is using or has used any social media platform. That comes out to be 3.48 billion people, who are sharing their lives with others. 

A popular photo and video sharing app have taken the online world by a storm. Adding Instagram into this mix has taken things to the next level. Today we have Instagram models, people have built businesses out of their Instagram accounts.  

With a simple concept, they have generated billions of dollars in revenue and a user base of 800 million. This begs the question, how to create an app like Instagram? Well, this is where you will get the answer. 

Facebook bought Instagram for $1 billion. Following its success, a lot of other similar applications have popped up. We have Flickr, Swipe, Snapchat, and others. 

Where the basic premise of these applications is somewhat like Instagram. They are different in their functionality. 

Instagram’s mind-boggling success is credited to its amazing functionalities and user-friendly interface. Merely cloning these features won’t work. You must make something better. 

We have jotted down everything that you will need to create an app like Instagram.

Without further ado, let’s begin.

Is creating an app like Instagram worth it?

Instagram is leading the market.

So, when you decide to create an app like Instagram, make sure you’ll offer something valuable. It helps you to find own audience and avoid straight competition.

All you need is a clear set of goals and what you have to offer to the users that are distinct. Instagram is popular, it’s true. But its popularity stems from its user base.

As long as you are providing functionalities liked by the users your application will be successful. The trick, that makes founders successful is to find out how to mix vision with market needs. 

To make an app like Instagram you will need resources. Developers, designers, marketers, administrators, project managers, business analysts, and quality checkers. All these factors will define the cost of MVP development.

We are going to discuss everything in complete detail. From the resources to time and the cost. We will discuss it all in the succeeding columns. 

What is Instagram?

Instagram is basically a photo-sharing app that has become popular across all domains. Be it as a hobby or a business engagement. Instagram is great at sharing and increasing interaction.

Instagram as a Photo-Sharing App

As a photo-editing and sharing platform, Instagram has a lot of features. I talk about filters, image resizing, geotags, masks, settings of contrast and brightness.  They help adjust the quality of the picture at will.

It also allows adding several colorful filters to the images.  Thus everyone can beautify their images and photos through Instagram before sharing.

Photo editing is good for ordinary users as well as for any modern business. It attracts the eye of the user.

And allows the business owner to retain customer interest in their product. Hashtags are further used to improve the customer outreach program and potential. 

The expansiveness and scalability of the outreach efforts with Instagram are more convenient.

On their part, Instagram has also allowed the users to upload photos on their page.

This is done via third-party apps like Sendible. Thus making it even easier for the businesses to post content on their Instagram handle. This is to pique the interest of their followers.

Instagram as a Social Media App

In addition to photos and video features, Instagram is one of the largest social networks.

That is why (or thanks to this), this application has everything you need for communication.

Built-in messenger, live broadcasts, smart feed with sophisticated content algorithms and smart recommendations.

All this extends the possibilities of the application, as well as the business options for monetizing the insane amount of traffic involved.

Instagram as a Social e-commerce App

The funny thing – the social e-commerce market is Instagram. Why?

Because Instagram provides the major toolset to engage and communicate to both influencers or direct audience.

And that’s where social effect comes into play.

Social e-commerce is brand advocacy, that builds trust and makes people believe in the brand. Nothing builds more trust, than the engagement of influencers.

Ever since the users can buy stuff on Instagram it has transformed user experience.

There are hundreds of brands that exhibit their products on the platform. The motive is to increase their outreach.

Instagram has made it possible for brands and influencers to come together.

It has become easier for brands to attract new leads and catalyze conversions.

And this will provide a transitioning effect that will reimagine the customer experience.

Talk to us and we will help you to start own social app from scratch

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How to make an app like Instagram?

The process of making an app like Instagram is multi-faceted.

From market research to development, plan every step.

In the beginning, figure out what must be the USP – Unique Selling Proposition. That too, before you understand how to build an app like Instagram for Android and iOS.

The motive of making an Instagram clone has to be shared with the development team upfront. Plan out the basic features that an application must-have. For an app like Instagram, posting and uploading pictures and videos is essential.

Other than this, what else can you add? Live videos, stories, messenger, IGTV, hashtags, tagging, geo-location. Jot down these features and any other feature you want to provide your users. 

Retrica is another app that resembles Instagram allows users to make GIFs out of videos. Also, with it, the users can also apply filters before clicking a picture.

Further down the line, you can also add a share route feature in your Instagram like app. This will tend to increase the potential of using Instagram as a tourism app.

Also, you can also integrate a feature whereby the clicked pictures improve automatically. Like it happens on iPhone, it filters out the best image from a collection of photos.

Further, set a timeline and budget. Also, decide the set of technologies that you must use for the development process.

Even though the application is in a pre-development phase, start marketing it. Create a hype in the market about what is coming. Let the people know what you have to offer.

Create channels to get customer feedback. Get feedback from your users and clients.

It is not essential to bombard users with everything right away. Validate business ideas first.

You can also add some new features as Instagram did with their application. So, while you create a photo-sharing app, first understand the market.

Also, understand what your customers are missing and then you must add some new features. 

This can be anything from simple addition to something complex yet useful. Like letting the users see their followers’ activity. Or, it may be increasing the video creation limit to more than 60 seconds.

The motive is to keep up with your competitors. Planning and research are of paramount importance for creating an app like Instagram.

Market Research and Planning for Creating an app like Instagram

Before creating any application let alone an app like Instagram. Conduct thorough research. The purpose of this R&D is to analyze the market position of similar applications.

Starting with market research on Instagram, widen your sphere of research. Other than this, you must also understand:

  • What makes users stick to one application?
  • What are the features and services offered by competitor applications?
  • Your target audience, where will you launch the application? What is the user base in that location? What do they like and dislike?

Since your mind is set towards what kind of application you want to build. You must focus your market research on Instagram. Identify, what it is that Instagram offers and how to improve upon that.

The planning team must be able to identify the drawbacks of Instagram (don’t worry, we will talk about it later). Work to improvise and fill the gaps left by Instagram.

In any case, your application must be able to solve a problem. The time when the Instagram app came, there was no other app. That allowed the users to share and edit the photos on a single platform.

So, Instagram came out and solved a problem for the users. In just 2 months of its release, Instagram had a user base of 1 million. That is the benefit of conducting accurate and extensive research.

You may also have to find out what it is that every photo-sharing app is missing. Connect the dots and you work on it.

Instagram has evolved from a simple photo-sharing app to an e-commerce platform. And the benefit of this transformation is that today Instagram earns a commission for every sale that is made through its platform.

When you are looking to create an app like Instagram, focus on solving some problems for the users. Identify the pain points and provide solutions that help resolve them.

From time to time, Instagram has also introduced some new features.

  • IGTV

When businesses were finding it difficult to educate their customers, Instagram launched IGTV.

Any user can create their own channel and share product videos.

This gave the businesses a platform to further increase their product’s visibility. Also, keep the audience entertained.

  • Live Video

Instagram Live Video further enhances the brand’s visibility and ensures authenticity.

Every time a user starts a live video, the followers will get a notification about the same. The users can also comment on the video which increases customer interaction.

Live Video is beneficial for product marketing, e-commerce, and branding. Influencer marketers can upload promotional content through this feature.

  • Stories 

Instagram stories have been one of the most important aspects of Instagram.

A 10-second image and 15-second video story show on top of the feed page. A user can add an unlimited number of stories on Instagram. And also enjoy direct messaging via them.

Product tagging within stories also makes it easier for businesses to promote products.

Instagram has added such features that address specific problems faced by the users. While you are conducting market research into how to build an app like Instagram.

Consider adding these attractive features to your application.

Success Factors for App Development

What makes Instagram successful?

The fact that it is owned by Facebook which is the biggest social media platform out there. Or that Instagram is an application that generated more than $20 billion in 2019. 

None of these are true. 

Every application that is launched in the market with a purpose. They all have a USP. But whether or not that USP resonates with the audience, matters. 

Here are a few success factors that you must consider before understanding how to create a new app. 

  • Experience and Entertainment

Instagram is here to provide a comfortable and unique User Experience.

There are various conveniences to realize this goal. Like, moving between the screens, checking out new stories, messaging, posting and uploading. Everything provides the best UX.

You will find a lot of other applications that develop on the same lines as Instagram. The learning curve of Instagram is pretty much horizontal. Instagram is so simple to use that any new user won’t have to struggle with locating its prominent features.

From flashing cursors to mapped out buttons, Instagram is a user-oriented application. It is easier to switch between the screens. The feed page shows relevant content and receives quick updates.

Every little detail comes from the perspective of the user. How to make it convenient for the user to use the application. You also need to think from a user’s perspective for making an app like Instagram.

  • Utility

Instagram has evolved over time. It started as a simple photo-sharing app. As the trend of posting and sharing squared shaped photos picked up speed. By that time, Instagram had reached 1 million users within 2 months.

When Facebook bought Instagram for $1 billion in 2012 it wasn’t generating any revenue. To generate revenue out of it, Facebook introduced sponsored posts.

The organic method of targeting interested customers wasn’t effective at this point. This further gave birth to posting ads on Instagram. They updated their API from time to time. This allowed integrations with external applications.

Boomerang, is one of the most used external apps on Instagram. IT is another example of bringing something new to the application. The motive is to rekindle the user’s interest.

It is a must understand what purpose does any new feature or addition serves for the users. Building an app like Instagram involves a great length of research. Also, it involves understanding the user’s needs and problems.

One of the greatest benefits of having Instagram is that users can use it for various purposes. Instagram started as an application to share stories and photos. Today it has become an e-commerce platform.

As long as any mobile application is helping the users in some manner, they will continue to use it. At the point where utility becomes imminent, we can ignore the entertainment factor.

The utility is essential to keep the users and make sure that they are loyal to it.

  • Usability

An application’s usability is yet another investment. This is essential to ensure its success. Like if we were to talk about Google Maps. This is one of the most extensively used navigation applications.  

Instagram’s usability again stems from the user’s interest. And the interest keeps on evolving. Anyone may not have asked how important Instagram is for business a few years back. 

But today, almost every business owner needs an answer to this question. As the user’s interest changed, Instagram’s business model also changed. We have seen several new additions to the interface. 

Features like stories, direct messages, Instagram ads, and others came at a later stage. At some point, all these new features have their exclusive uses and benefits.

You must also continuously develop your application and assess its usability. Giving it upgrades, tweaks and improving its performance plays a big role in its success.

There are a lot of other factors like functionality, customer support, and maintenance. But, these three aspects hold prominence and make a big difference.

Technical Aspects for creating an app like Instagram

Under the technical aspects, you must decide the languages to use for development. Other than this, choose the platforms for creating frameworks and for the database. 

Which will be the payment gateways that you must embed into your application. What cloud service will you use? Also, decide upon extra tools that you must use while developing the app?

The stand-alone features of an app like Instagram photo sharing. This is the most basic aspect of such an application. What differentiates your application from similar apps is the UI and UX designing. 

Further, easy navigability within the app, appealing visuals and graphics, user-oriented and personal feed. These are some of the technical aspects that you must take care of before starting with the development process. 

Using the appropriate Tech-Stack

How to create a mobile app? There are different technologies used for front-end and back-end development. Then we have the designing technologies. And the tools to maintain the server-side of the application.

Starting with the programming languages. We use Laravel for backend and React Native for frontend development.

For maintaining a database, you can use PostgreSQL. Cloud Services can be handled with Amazon Services. 

For payment gateways, PayPal, Braintree, and Stripe are good options.

Other than this, you must also use some other tools. This includes Elastic-Search, Google Maps, Google Analytics, and Twilio. They are for handling different services and functions.

Here are a couple of image examples for the tech stack: 

This means that the Instagram tech stack is extensive. It is essential to work with a team that has the required expertise and knowledge of these tools.

From full-stack developers to design experts, you can either choose to hire an in-house team or outsource.

Composition of the Development and Designing Team

The Ideal team that you must employ for the development of an app like Instagram consists of several professionals and experts. 

You will require the services of 1 Business Analyst, 1 Project Manager, 1 Back End Developer. Also, you need2 Mobile Developers, 1 UI/UX Designer, 1 QA Tester, 1 Devops, and 1 Tech Lead. 

A team of these 9 professionals is a must if you want to create an app that resembles Instagram and can compete in the market. 

Every person on your team will have a set task. They need to create a product that is better than Instagram in all aspects. 

From the design to interface and basic functionalities, everything has to be robust. 

There are four types of teams that you can employ in your service. 

  • An in-house team
  • Hiring a Local Agency
  • Choosing Freelancers to work with you
  • Outsourcing the whole process. 

Hiring an in-house team will let you communicate better. Also, the in-house team can understand the vision behind the creation of the app. Yet it isn’t a cheap option to start.

Contrary to it, you can also outsource the entire process. Hiring dedicated freelancers from across the globe is also possible. This can save you money, but collaborating on this scale won’t be easy.  

In case, you work with an unlimited budget to develop an Instagram clone, cooperate with local development agencies.

The most efficient way to start your app is to outsource development. It’s cheap and quality at the same time.

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Basic Features of Instagram

In the next segment of how to create an app like Instagram, we will talk about the features.

Adding different sorts of features to your application is very important. Instagram has also developed its user base on the shoulders of these features. 

The number of key features of Instagram has increased over the years. What started as a simple photo-sharing app has developed into something quite extraordinary.

Who knew that a simple photo-sharing app can help users generate thousands of dollars. 

And every new feature so added has a purpose. Stories are meant to increase engagement, direct messaging increase interaction. Then we have IGTV, in-app purchases, GPS, searching, integration with other platforms and whatnot. 

To make sure that your app is better than this, you need to add all these features. After learning how to create a new app. You also need to know what features you can add to make it even better than others. 

Listed below are the features that you must consider while making an app like Instagram. 

  • Photo and Video Upload

This is the most basic part of making an app like Instagram. In that too, you must allow the users to preview, edit, add filters, tag, and even take pictures. 

This is also an area where you can develop your application further and make it better than Instagram. Like when a user clicks photos through Instagram for posting, they cannot crop it directly. 

Even though the user can set plenty of other filters and do adjustments, they cannot crop their photos. Uploading videos and photos and adding filters to them requires coding on both the front end and back end. 

Creating a video and recording it for 15 to 20 seconds will take up to a minimum of 200 hours of coding on the front end. 

Further, adding filters and effects to them will take 8 hours of coding each. Add another 8 hours for camera flip, toggling the beaut mode, toggle flash, and set the speed each. 

Cumulatively, this takes around 300 hours of coding for setting the structure for the video uploading part.

  • Registration Process

The signup process is more like “first impression is the last impression”.

The more you make the user wait, the higher are the chances they will opt-out. Yes, applications like Instagram need information from the user. But to what extent? 

Longer pages of obtaining information from the users are frustrating. What you can do is either extract information from Facebook. Or, you can send push notifications to the users to complete their basic information at a later stage.  

Google does not ask for the user’s phone number and image initially. They notify the user to complete their profile at later stages. 

This makes adding a login option via another social media platform or even Google necessary. 

While creating an app that resembles Instagram, the first step is to architect the registration or sign up process.

Talking in terms of hours, front-end coding for setting up the username, password, adding a phone number and email address will take 14 hours of coding. 

At the back-end, it will take around 32 hours of coding for the same process. Setting the profile picture and User’s interest settings will also take 8 hours of coding each on both the ends, Front and Back. 

The part where the users can watch the videos posted on Instagram without registration, that takes another 6 hours of coding. And when they want to sign up through Gmail or Facebook it will take another 6 hours of coding and writing for each platform. 

In total, 140 hours are required to set up the registration process when you are creating an app like Instagram.  

  • Searching

On Instagram, any user can search for hashtags, people, and pages. Including the search in your application is essential for better user experience.

It may look small, but the search is the most important feature of Instagram. Give the users the ability to look out for their favorite pages, people, and hashtags. This will increase the likeability of the application.

  • Notifications

The registration is complete. Now what? Why will the user come back to your application?

This is where the push notifications come in. Instagram sends out notifications when new stories are added. 

Also, when a user adds a photo, you will get a notification. These features prompt the user to come back to the application again and again.

Instagram has an intuitive way of sending notifications to the users which makes them come back to the app frequently. At the back-end, knowing who likes your photo, video, or any post requires 20 hours of coding. The front-end coding for the same will be finished in 16 hours. 

Next up, there is “Who has followed you”, “notifications”, “who has shared your video”, “comments”, and “even profile views”. The front end coding for all these functions on an app like Instagram will consume 88 hours. And when it comes to back-end development, it takes 110 hours. 

So, to sum it up, the notifications part is going to take 198 hours of the developers’ expertise and time.

 

  • Furnishing your Profile

The user profile section of Instagram requires intensive research and development. Starting from setting up your username, profile picture, and other basic info, this has been covered above. 

Then comes following people, this takes 4 hours of coding on the back end and 6 hours at the front-end. Counting the number of videos and photos uploaded and created on the photo-sharing app takes another 4 and 6 hours at the Back end and Front end respectively. 

A list of videos that have been created by a user can also be seen on Instagram. But that will take 14 hours of the coding process in the back-end and 22 hours in the front-end. 

Finding new contact, merging them from Facebook or your contact list is also required. This allows the users to increase their engagement with other users on this platform. In terms of coding, it takes 28 hours of coding in the back-end and 46 hours in the front-end. 

Setting the country or region is also important. For that, the developers may need to work for 4 hours and 6 hours on the back and front end, respectively. 

Toggling privacy settings require 15 hours of coding on front-end and back-end each. Including privacy settings is essential to insert while building a social media application like Instagram. Not everybody wants to share their photos and videos with everyone on the web. 

These are functions that are necessary to insert in your Instagram clone in the 1st phase. In addition to this, you can also add features like sharing a profile on other social media platforms (10 hours – front-end).  

Changing the language on Instagram takes up to 15 hours of coding on the front end and 30 hours at the back end. 

To sum it up, changing, altering or modifying the profile settings on Instagram like app is some work. It will take around 225 hours of work to change or modify profiles. 

  • Integration with other Platforms

Instagram has a feature whereby the user can share the same photo on Facebook. Well, even though Facebook owns Instagram, what’s stopping you from doing the same. So, you must add this feature while you create an app like Instagram

Using Facebook to market your application and share photos will bring in new users and engagement. The ease of sharing these pictures automatically or with a tap is also recommended. 

This will help in two ways. One is that your users will find it convenient to share their stories. Second, your application will get the needed exposure out there. 

And integrating with Facebook on this level will be a great marketing tactic. Also, when you are looking out for the advantages of a business Instagram account, these integrations are also essential. 

  • Interacting with Stories

This feature is particularly important for advertising. So this is particularly important with Instagram for business. Users can create polls, surveys, ask questions, and do a lot more with this feature.

Messaging through stories in an amazing way to further increase engagement. Understand that, with an application such as Instagram, more interaction means better business.   

  • Location Integration

Many users want their followers to know their location. Adding GPS function in the application is important for making your application dynamic.

Your application should get user location on its own. Other than this, in places where the GPS targeting is weak. The application must have a relevant mechanism for setting the location.  

GPS tagging is also important from the engagement point of view. Tagging places in the stories, or tagging other people in a story has also proven to be a good thing for the users.

  • The Activities Section or Instagram Feed

Instagram users may also want to know what their followers are up to. In the activity section, they can know what they are doing. Earlier, it was also possible to know what posts are liked by a user. Or what pages are the users following?

But, now Instagram has removed this feature, even though the users liked it. And this is where you can benefit from it.

  • Sending Messages

Messaging with followers and other users is one of the most essential functions of Instagram. In the history of Instagram, direct messaging with the users has been applauded. 

This is also where you can add some new features to the direct messaging function. This is where the research part comes in. Employing a dedicated team to find flaws in Instagram and improve upon them. 

That is how you can gain an edge over Instagram and create an Instagram clone that is better than the parent version.

  • Instagram Stories

Instagram stories are similar to Facebook and WhatsApp stories. But with Instagram, the users get notifications after these stories are added.

Instagram has also added the “Close Friends” option. In this, the stories uploaded by the users are only shared with close friends, chosen by the user. 

This is something new that only Instagram has to offer. You won’t find such features on WhatsApp and Facebook.

Cost and Time Estimation of the Features: 
Task Number of Hours
Registration (Basic Info)  Back End Front End Summary
30 48 78
Registration (Fetching Details from Other Platforms) 18 30 48
Profile Set up and Modifications 67 107 144
Photo and Video Creation and Upload (Adding Effects, filters, Beauty Mode, Setting Speed) 160 290 450
Notifications 110 104 214
Invite Friends 28 45 73
Sharing Videos on Instagram and other Platforms 45 45
User Activity (Likes Shares, Comments, Following) 50 48 98
TOTAL
1150

Cost to develop an app like Instagram

Let’s address the elephant in the room, How much does it cost to make an app like Instagram? 

In order to deduce the cost to build an app like Instagram, we will calculate the total number of hours deployed. Let us break down the major elements of creating such an app and hours needed for it. 

Task Number of Hours
Back-end Development 659
Front-end Development 1008
Wireframes  100
Designing 90
Quality Assurance 335
Project Management 252
Total Number of Hours 2454

These estimates have been prepared after real-time estimation for developing an app like Instagram. Now that we have understood the amount of work that needs to be put in. 

Let us talk about the cost of making an app like Instagram:

The total number of hours is 2454. And we are talking about outsourcing here and not hiring an in-house team for the said task. 

Gathering insights from Codeinwp, Appfutura, and Agicent we came to know that India, Ukraine, and China are the top outsourcing destinations.  

Appfutura talks about Hackerank, which is a global event that assesses the developers from all over the world. They have set certain parameters that are taken into account before reaching the final results. 

The average rate of application development in India is somewhere between $25 to $30 per hour. Let us keep the average rate to $27 per hour

Coming to Ukraine, the average rate here is $35 per hour

Lastly, China has an hourly rate of $30/hour

Calculating the total cost on the basis of these hourly rates, the total cost in India will be $66, 798. If you are hiring developers in Ukraine, then the price will be $86, 590. Developers and Designers in China will take $74, 220. 

There are other locations too where you can get developers at even lower rates. But, when it comes to quality work and accuracy, Ukrainian developers make the best fit.

Here is a table to help you understand things easily: 

Country Total Number of Hours Hourly Rate Total Cost
India 2474 $27 $66, 798
Ukraine $35 $86, 590
China $30 $74, 220

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Drawbacks of Instagram

Instagram has millions of daily users, and an innumerable number of photos are shared on the app every day. People from all over the globe are using the Instagram app for entertainment and business purposes. 

One may think that an app with this scale of operations and popularity is downright perfect. But no, there are a few disadvantages of Instagram. 

Instagram poses a cut-throat competition in the photo-sharing app industry. But there are still some loopholes that can act as a good point to overcome it. 

  • Access to your Content

The pictures and videos you post on Instagram are for the world to see and share. You do not have the sole right to your content. Even though sharing content is good for business, it is also bad for copyright issues. 

With your app, you can prevent it. Restricting the usage of such material without permission will be a good point to add to your USP. 

  • Lower Conversions

The conversion rate of Instagram is 3%. This means that for every 100 users coming to an Instagram business page, only 3 of them will convert.  

This rate is lower as compared to Facebook or even WhatsApp. There is limited availability to track metrics and analytics on Instagram.

This is another aspect where you can work. Add the analytics part to your photo-sharing app and develop it further from a business perspective. 

How Does Instagram Earn Money?

For the first two years of its operation, Instagram did not have a revenue model. Even if they had one, it had not been implemented. It was when Facebook acquired Instagram that they started with Sponsored posts. This marked the beginning of revenue generation. 

As it has been said before that increasing engagement is good for every business. The same goes for developing an app like Instagram.

Starting with the sponsored posts, you can also earn revenue from : 

  • Advertisements
  • Social e-commerce

Advertisements: Instagram has gradually allowed users to post their ads on the platform. It shows Feed Ads, Carousel Ads, Story Ads, and Video Ads. Advertising is the most significant source of earning revenue for Instagram. 

Merkle prepared a digital marketing report in 2019. They have found that the amount of money spent on Instagram for advertising grew by 177% within one year. And the same for Facebook increased by only 40%. 

This shows the potential of earning money from an app like Instagram. You must aim to increase engagement. The higher the number of users on your application, better will be the scope of generating revenue. 

Social eCommerce: This is a new and better approach to earn money after you develop an app like Instagram. 

Several brands today utilize the engagement potential of Instagram to promote their products. Users can buy products by following the links and Instagram earns a commission out of every sale. 

Although Social eCommerce is a relatively new niche to earn, it has a huge potential. Especially when brands from all over the globe are jumping on board to increase engagement and interaction. Lots of brands now use an Instagram growth service to outsource their engagement, which has created a new industry in itself.

Can the Users also make money on Instagram?

How to make money from Instagram account? Selling products and services is the most common way to earn money from Instagram.

Creating an Instagram promotion strategy that targets customer engagement and interaction. Further, you can also create Instagram ads for higher interaction and engagement.

Even Instagram stories display ads. This is yet another way of increasing customer engagement. Also, with this, you can add more users to the business account.

Instagram is a user-oriented platform. You will need strategies and tactics to increase the user base.

Conclusion

In the process of understanding how to create an app like Instagram, you must consider every little detail.

There are millions of mobile applications out there. Creating something unique and attractive is important.  

Everything matters. From the icon style to the font and the server-end support. You must create a product that is more likely to solve the issues users are facing with Instagram. 

In this article, you have understood how to build an app like Instagram. From the 1st stage of market research to the final Quality Assurance, all of it has to be planned and well structured. 

In the end, it is also to build a dynamic app. Always have room for improvement and scale the application. 

 

How to replace Instagram*: 6 apps for Android and iPhone

March 14 How to live iOS

These programs more or less duplicate the functions of Instagram*. And some even offer their own unique features.

On March 14, Instagram* was finally blocked throughout Russia. If you want to continue sharing your photos and videos somewhere, you can try switching to alternative services. Here are five sites.

1.VSCO

Russian : supported.

The service positions itself as a space for self-expression with a large community of creative people. In the application, any user can share pictures and short videos, as well as follow the publications of other participants.

VSCO features a powerful photo editor with lots of filters and a magic wand that enhances images in one click. Some of the tools are available only to paid subscribers.

Download

Price: Free

Download

Price: Free

A popular messenger in the West with an emphasis on sharing stories — disappearing photo or video messages. It was Snapchat that set the fashion for them, after which it was picked up by Instagram *, VKontakte and other well-known services.

In Snapchat, you can take photos, record videos, add text and pictures, and then send it all to selected friends or share it with everyone nearby.

Download

Price: Free

Download

Price: Free

3.

EyeEm

Russian : supported.

Professional photographers form the backbone of this social service. EyeEm is a platform with which it is convenient to look for sources of inspiration and promote your work.

The service allows you to edit photos, apply filters to them and publish photos to a wide audience. You can also list your photos for sale in the built-in store and submit them to competitions that are regularly held in the community.

Download

Price: Free

Download

Price: Free

4. Flickr

Russian language : Not supported.

Flickr is a very old social network for amateur and professional photographers. Each user can post up to 1,000 photos for free. When this limit is reached, you will have to delete something or switch to a paid plan.

With Flickr, you can share your photos in thematic groups and be inspired by millions of other people's work. Pictures are complemented by the characteristics of the camera on which they were taken. There is a built-in image editor with many settings and filters.

Download

Price: Free

Download

Price: Free

The Tumblr blogging platform is most often used to create and share videos and GIFs, but nothing prevents you from posting your pictures there or connecting with loved ones.

Users can subscribe to friends' updates and repost their content to their accounts or other services. In addition to graphic posts, Tumblr allows you to publish text, audio and other materials - there are many possibilities.

Download

Price: Free

Download

Price: Free

6. 500px

Russian : Partially supported

This is one of the main social networks for beginners and practicing photographers. Any user can publish there, but still, 500px is not suitable for simple communication with friends and personal blogging.

Pay attention to this service for those who want to develop as a photographer, license their pictures and participate in various competitions.

Download

Price: Free

Download

Price: Free

Read also 🧐

  • 18 extensions for secure and private browsing in Chrome
  • 0120
  • 10 paid VPN services with great rates

*Meta Platforms Inc. and its social networks Facebook and Instagram are prohibited in the territory of the Russian Federation.

The app that overtook Instagram / Sudo Null IT News

Last week, EyeEm overtook its rival Instagram in the US App Store, moving into second place in the ranking of photo and video apps. The first place went to Youtube. [techcrunch]

Since I stopped using Instagram in December, after the notorious events, [habrahabr-1] [habrahabr-2], I paid attention to the program as an alternative to Instagram.

The result was a short review of the application that works on iPhone, Android, and Windows Phone.

UPDT: This article didn't work for me. Therefore, I am making the necessary correction: the article does not claim that EyeEm is better than Instagram. If you feel comfortable on Instagram, don't read this article.

The article is written for people who have already made a decision for themselves and left Instagram.

EyeEm is the functionality of Intsgram, additional goodies and full rights to your own photos and personal data.
Instagram functionality:

Photo editing:

To change the filter, it is enough to swipe horizontally across the screen, and to change the frame - vertically. Subjectively, it is more convenient than on Instagram. And the photo doesn't have to be square, no need to crop it!

Social function:

Photos are easy to share via Facebook, Flickr, Twitter, Foursquare, Tumblr or send a link by mail. It's just as easy to search and add friends, follow their photos, press hearts on photos, and write comments.

Photos taken nearby

Sharing photos taken near your location will help you find out what's going on around you.

Additional EyeEm features not available on Instagram

EyeEm Tag Kit

The program practically imposes a set of labels. Having taken a picture, it is immediately proposed to mark it thematically (disco, bar, travel, etc.) and geographically. The labels are very nicely done and seem to be begging themselves to press. (maybe replace it with “I just want to press them”?)

Of course, you can set your own tags, but if you're too lazy, then use the ready-made ones.

Just caption the photo

Netculture has taught me to sign photographs if they do not go in a reportage series, in which everything is clear from previous photographs and their captions.

But sometimes there is no desire to sign a photo frankly. And here, like a magic wand, tags help. I chose a topic, chose a place - and everything seemed to be signed.

Tags of interest subscription

If you want to receive themed photos, you need to select the tag you want to follow. Since photo tagging in EyeEm is so easy that even the laziest can do it, thematic subscriptions have a chance to give out a really interesting, requested feed.

Website

Users remember that Instagram didn't have a desktop solution. EyeEm has it. You can also manage your account, comment, add/delete friends. All actions from one point.

And how can you do without video in the article, especially if the application manufacturer has already made it?

In my opinion, EyeEm's video is certainly beautiful, but not very informative, so I made my own - ugly, but informative.

Thanks to Instagram for the “complexity of wording”

Instagram helped EyeEm the most, frightening with changes in user attitude, and losing almost half of its active audience in a short period [ain.


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