How to take pictures of products for instagram

How to take product photos for Instagram

In this article, we’ll show you in detail everything you need to know to take great photos of your products that will convert your followers into customers. It’ll just take you a couple of minutes. Let’s get started!

As you know, to make sales on Instagram, the best and most effective strategy is to have an attractive profile and high-quality posts.

Did you know that images are processed 60,000 times faster than text?

Why is that fact important? In the digital environment, the value and visibility of your products are in a large part determined by the quality of your images.

So follow our guide, take better pictures, publish your posts, and start selling!

How to take photos in Instagram Business

Although taking photos and posting them on Instagram is simple enough, rest assured that quality makes a difference.

That means it’s incredibly important to produce and publish good photos of your products to call attention to your brand.

Photos for commercial use are quite different from what you might post to your personal profile.

In the first place, you have to think about the little details that will increase the value of your product and your store.

1. Backdrop

A quality backdrop will definitely improve the overall look of your product, since it gives the context for the photo.

In other words, even a simple product, so long as it is in a well-designed setting, will shine and create a better aesthetic effect.

2. Context

Creativity is key for sparking users’ interest in buying and using your products.

Be creative and create an interesting context for your photos.

You can think of appealing everyday situations where you products would be used and be positioned well.

A good knowledge of you audience is the best place to start looking for inspiration.

3. Colors on product photos for Instagram

The colors in the scene should harmonize well with the product you’re photographing, as well as with your brand.

In any case, the most important thing is that the picture looks pleasing to the eye and creates a sense of visual identity.

For example, beauty is one of the most powerful hooks in a visual medium like Instagram.

That means, the more aesthetically pleasing your profile and photos are, the more attention and trust your brand will generate.

Use a white background if you’re worried about choosing the wrong thing.

If there’s any doubt about the best context to situate your product in, go for a white background.

This neutral backdrop puts your product in the center of attention and shows off its features more efficiently.

4. The product is the star

The importance of the backdrop comes from the need to create a context that speak to your portfolio of products.

As a result, despite its importance, the background shouldn’t be what stands out most, but rather the product you’re advertising.

To that end, avoid backgrounds with too many elements, and try to choose colors that complement the colors in your product.

The purpose of the post is to spark a desire for the product, which will then lead to a sale.

5. Offer the client a real image of the product

Try to find the best angles to take pictures of your products so that your audience can see its actual size.

This can include putting your product next to other objects or having a person using or holding it.

6. Use the caption to connect

The focus of social media, even the more visual ones like Instagram, is interaction.

To that end, the caption should create a connection with your audience, which will motivate people to like and comment.

How to take pictures of products for Instagram

The first rule of taking product photos for Instagram is to focus on originality and quality.

Use your creativity to create unique images, and good techniques to produce excellent photographs.

Be careful with technology

Before you begin, analyze your project and your budget. Often, it ends up being worth it to invest in a good digital camera, as long as you are taking enough photos to justify it.

For DLSR cameras, follow these rules:

A large angular lens can distort your product
Use the appropriate aperture for the photo
Use the correct white balance, the same temperature as your lights

Cell phone cameras can also work well, depending on what model your phone is. Most current models come equipped with excellent cameras.

In addition, you can use some apps to take truly excellent photos using a smartphone.

In any case, your device should have autofocus and should activate the maximum number of megapixels possible.

You should also use a tripod to stabilize the camera and avoid unintended movement. If you don’t have experience, opt for photos without flash.

Use the background to make your product stand out

Create a shallow ramp in front of a horizontal white or light gray background and position your product.

Look for a place with a lot of natural light, or a dark room if you want to use artificial lighting.

Lighting is everything

That’s why you need to pay attention to natural lighting, since it depends on the time, the weather, and how long you spend taking pictures.

One good option is to use a large lightbulb or lighting kit, where the lights work continuously.

Pay attention to the horizon line

Always check your photo alignment. In outdoor environments, such as on the street, check to make sure that linear elements like sidewalks and windows aren’t tilted.

Follow the rule of thirds

Divide the scene up like a tic-tac-toe board and place your product in of the the points formed by an intersection.

This keeps your product slightly off from the center of the photo, attracting and retaining the viewer’s attention for longer.

Be careful with the product

The purpose of the photo is to sell your product, so make sure that it is in perfect condition.

This means that the article should be new, clean, and have no tags on it.

Next steps after taking product photos for Instagram

The next step is to edit the photos. In addition to Adobe photoshop, there are other free options. Regardless of what you use, editing the photos is key.

Make sure that the final result is satisfactory, professional, and attractive. Then comes the big moment: posting to Instagram.

The response from your audience is undoubtedly the crucial test. Good luck!

Use Zenvia Conversion to close your sales on Instagram

Once your photos are taken, edited, and posted, many clients will start to contact you. That’s why you need a CRM o be able to manage them correctly and avoid delays in responding.

Zenvia Conversion is the solution that, in addition to being a complete CRM, is totally integrated with Instagram.

Reply to direct messages to your Instagram, track your activity, and offer a great experience for your clients.

And in addition to all that, you can even support your customers with Zenvia Conversion Bots!

Optimize your sales and increase your earnings with Zenvia Conversion!

Zenvia Conversion, the best CRM platform integrated with all your sales channels! Click here to try a free demo.

How to Sell Products on Instagram with Magical Photos

Instagram is an ideal platform to sell products. Instagram celebrates creativity and style – it’s where people go to express their passions visually. This visual element makes it a great place for an ecommerce brand to sell products.

But you are probably wondering: how do you sell products on Instagram?

Here’s a handful of hacks that will make your ecommerce photos magical and your followers want to buy your products #SellOnInstagram.

Why should you sell your products on Instagram?

Each month over one million brands advertise on the platform
Creativity and photo apps make it easy to boost your sales
Over 120 million Instagram users take action after seeing an ad on there
High quality photos sell more product

But in order to advertise and sell successfully on Instagram, you need some good creative content. You need something that’s going to stop a prospective customer in their tracks, halting their scrolling, and starting them on the journey through to your Order Summary page. Instagram is an entirely mobile platform, and essentially an extension of your phone’s camera, so the important thing is how your photos translate onto a smartphone screen.

Read on to find out how some Nosto clients have used Instagram to nail their niche.

1. Crop your photos creative

The old rule: Make sure you get a clear product photo

The new rule: Cropping part of the subject out of the photo will make for a more interesting photo.

How can you create clear photos? Osprey London uses this to great effect when they show off their leather bags and wallets. It allows them to display more than one product, or give the photo a more lifestyle edge by including a human element. Such as the matcha tea-holding hand below, a perfect picture that sells.

Osprey London has perfected the art of cropping

To give yourself options when it comes to cropping, shoot your photos on your phone’s camera, rather than the camera within the Instagram app, and hold your phone horizontally. This way when you import the photo into the app, you have plenty of choice when it comes to which part of the photo to feature and what to crop out.

2. Flat lay is your friend that sells

The old rule: Photos without people are boring

The new rule: It’s all about how you arrange those products

To sell your products on Instagram you need to present them. By arranging products artfully on a flat surface and taking a photo from above, products can be shown off clearly and stylishly. Flat lays are a very Instagram invention, so potential buyers are used to it. It has been adopted by social media influencers early on to show off those latte-laptop-lipstick moments.

When it comes to product photography, the idea is to create links between the different elements/products in the photo. You can related this to ”Customers Who Bought This Item Also Bought” many online retailers use. Bath product retailer, Cowshed, use the flat lay shots below to sell products within the context of other holiday items (left) and about to wrapped up for Mother’s Day (right). This clearly signposts to the viewer why they should buy those goodies.

Cowshed show the context in which you’d use their products

3. Rinse and repeat

The old rule: You need a variety of types of photos

The new rule: If you’ve got a shtick, shtick with it

Variety, on Instagram, is not necessarily the spice of life (controversial, I know). If you find a particular type of photo works perfectly for your brand, there’s nothing wrong with doubling down on that. While not an ecommerce brand, SymmetryBreakfast is a great example of that. When you go to their page, you see each photo laid out and working in total harmony with the others on the page, and it’s that gimmick that 689,000 people follow them for.

4. Create product photos with a white background

The old rule: A white background feels corporate

The new rule: A white background feels chic

Minimalism is currently very much where it’s at, which means white is back in fashion. Giving a sense of space to let the products breathe, a white background provides the perfect sales presentation for showing off the colors and details of your products. A white background also makes photos suitable for use by other technology solutions (Nosto, for instance!), since they’re far easier to integrate into digital marketing campaigns compared to lifestyle shots.

Scandinavian clothes brand Boomerang let the clothes do the talking by using a white background

5. Remember the rule of thirds

The old rule: Compose your photo based on thirds

The new rule: Compose your photo based on thirds

(OK, so this has always been one of the most tried and true of photography rules…)

If you’re unsure about how to layout your products to get a good shot, remember the rule of thirds. This classic photography technique involves overlaying imaginary lines over the picture separating it into thirds both horizontally and vertically, creating nine squares. Now, compose the elements of your photo along those lines, and you’ll have created something appealing to the eye. product photo composition matters when you are selling products direct to consumer.

Melvin and Hamilton have used a city backdrop to show off their new loafers in style.

Bonus tip: Use photo apps to boost your sales

The old rule: You need to be a professional photographer

The new rule: There’s an app for that

Instagram offers 25 filters and a range of extra editing options to make your pictures perfect. But they just brush the surface of the trickery that can be applied to a very average product photo. You can turn your average photo into a professional high quality product photo with the apps.

Powerful Apps for Product Photography

Here’s a handful of apps to help you being a photography pro.

1. Layout

Take a few shots and arrange them into different layouts, mirroring, flipping, zooming or cropping the photos as you do so.

iOS – Android

2. Snapseed

This app offers a wealth of different photo editing features, including things like adjusting the White Balance (the shortcut to achieving that white background so loved on Instagram). Or you can just use the Auto method, for fuss free fantastic results.

iOS – Android

3. Quick

A well placed and witty piece of text overlayed on a photo can put you on the fast track to hundreds of Likes. Quickly adds text to your images, using a range of Instagram friendly fonts and styles.

iOS – Android

4. Color Pop

Pick just one item in your shot to shout with color, and turn everything else to black and white. It’s a tried and trusted method of creating eye catching snaps.

iOS – Android

5. Facetune

If you’re using a person in your photo, this app will allow you to quickly touch up the photo, widening the smile, whitening the teeth and smoothing the skin.

iOS – Android

Which Product Photography App do you use to sell more? Leave a comment so we can include it in our list!

How to photograph a product for Instagram so that it is torn off with hands. Part 1

For Instagram, a beautiful visual is mega-important. This is an axiom that no one should forget. AND especially not to be forgotten by those who crave sales/fame/millions from social networks. After all, speech not just about beauty and aesthetics - not for participation to prepare content in the exhibition. Here the question is different: if your target audience is not attracted photos of the goods or some details will not be visible, then the cherished sales will not happen. Nobody wants to pay for an indistinct product - we are ready to argue, and you too. Therefore, we must try, work on the profile and make cool pictures, because they help sell. Especially since the competition is fierce. nine0003

Compare for yourself:

Everything seems to be fine: the product is visible, not even bad photos, not blurry and not dark.

But it’s not at all clear how the slippers look on the leg, how much fur volume. And in general, life is not enough - the photos are flat, boring. There is no desire to buy.

And here is another example: the same product - slippers. You can see how they look on the leg. And the home environment in the photo also has and inspires confidence. nine0003

In total, the photos are clearer, livelier, warmer and more soulful.

Although everything is also simple, without any frills - it can be filmed in real at home and on the phone.

A moment of banality: no matter how great the text under the picture is, it will not save you if the visual is frankly bad. Yes, yes, you can be a pen guru, words and marketing, but even no one will read the post if with a photo everything is bad. Instagram is, first of all, about beautiful pictures, keep it up in the head. nine0003

But do not rush to get upset. A good half of commercial profiles support themselves good pics on your own. This will be discussed in our article. We will figure out how to take a photo of a product for Instagram without a photographer, a cool camera, renting a studio, models and extra costs. But first, a disclaimer:

Disclaimer

If you yourself are an experienced photographer with your mother, a guru of subject photography, or maybe the most important esthete, winner of the Vogue award for perfect taste and style (yes, yes, no such, we know), then either pass by, or be patient, or share in the comments with adequate advice for beginners - nevertheless, from something started. nine0003

Based on practice and experience, in the article we will show and tell how with a minimum budget and relatively straight arms, can be beautifully take a picture of your product without a studio, lamps, reflectors, spotlights, a cool camera and outbreaks. We practiced for our clients and our own needs.

Well, remember, there is also an element of subjectivity. So let's, as bequeathed cat Leopold, live together =) nine0003

I am an artist, as I see it, or how to photograph a product for Instagram

So, you understand that you are not ready for any reason one-time or permanently allocate funds from your budget for photography services. Incidentally, a common reason not only in a small budget, but also corny in time - you won’t call the photographer every time to take a picture of the confectionery, pasta pizza, handmade hats and jewelry, a dress from an atelier, fresh supplies of flowers and other products that need shooting here and now, not through a week. Therefore, to shoot objects and things beautifully seems like even a necessity. We look what we need and what to pay attention to in general. Let's go, there are a lot of points, even there were two parts of the article. nine0003

1. Technology

As already mentioned, the presence of a cool camera and lens is not necessary. To smartphone quite really take good photos for Instagram. And believe me, the presence a camera does not make a person a photographer. You won't shoot better if you will have a top-end Nikon or Canon in your hands. After all, it’s not technology that makes cool photos, but the man himself. And you still need to be able to handle professional cameras, one automatic mode won't save you either. nine0003

It is important to take care of the light, angle, composition in general, details and, possibly, post-processing, but more on that below. So if you don't have a DSLR, do not rush to buy it or borrow it from friends of acquaintances. Better dedicate time to explore other aspects.

While we put aside the thought in our heads: a smartphone in capable hands is cool. Many content and account managers offering their services for maintaining and filling profiles, they shoot it on a smartphone. Yes, so that you download. nine0003

For now, for example:

Photo of wooden notebooks taken with a SLR.
Filmed by ourselves for a client.

A photo of coffee taken with a phone.
We also filmed ourselves in the office.

In fact, in the Instagram feed or even in a post in VK there is a big difference the user will not see it. And with the right lighting and elaboration of details, the picture on the phone is in no way inferior to the "camera". And with skillful hands maybe even better than a photo on a DSLR. nine0003

Tip:

Always check and clean the lens of your vehicle before shooting. And no we don't laugh at you. This is a very, very, very common problem. as a result, you will get blurry photos or strange spots on them. So we take a rag and wipe the phone camera every time we decide to make content. Otherwise you can forget about the good quality of the photos.

2. Lighting

The issue of lighting is half the success of high-quality product photos for Instagram. Here 2 things to remember: nine0003

Natural light is your best friend. If you are not a vampire, then we are waiting daylight, we come closer to the window and try to shoot the goods near it. If we are talking about clothes, then you can safely go to the street, but there already be be careful: do not shoot against the sun, avoid direct sunlight and keep an eye on the shadows. It is important to experiment, to catch the lucky light and strike a balance.

2 more points: often a lightbox is used for product photography, and not necessarily to buy it - the simplest one can be assembled with your own hands (how to do it easily google). But in good daylight, this is not particularly advisable. To start deal with natural lighting and try to take a photo with him.

And about the flash: it eats up volume, the tool is definitely not suitable for a beginner, so Feel free to exclude it as well. nine0003

Here the photo has a problem not only with light, but now we are interested in it is he. Artificial light just kills the picture, it’s completely incomprehensible what with color rendition + there is also overexposure on the jacket - obviously illuminated sleeve.

Photo does not sell the jacket, the quality leaves much to be desired.

We leave the goods to the natural light, and a completely different picture. No glare, strange shades - nothing yellows and does not spoil the picture. nine0003

No training here. From the first time, perhaps nothing will come of it, because in any case, there are subtleties: from the banal "do not shoot against sun" to options with a simple reflector made of a sheet of paper.

But once again: if you shoot during the day in a bright room or on the street, more likely to get good photos.

Tip #1:

Do not rush to take photos of products for Instagram here “right now”, despite the time of day and lighting. And do not be afraid to go out with the goods, for example, on the street. Very often, shop owners take off things right in the dark. pavilion, not yet on the model, but on a hanger. Then kaput sales. nine0003

Gloomy and incomprehensible. Lighting literally kills the photo + the presentation itself leaves much to be desired the best - as a result, you can’t look at the tape without tears.

Soft daylight clearly colors the photos - the general mood is immediately where more cheerful, and the product looks much more attractive. Besides, on living people it is clear how things sit. nine0003

Tip #2:

For product shooting, position yourself directly on the windowsill if the goods are small and it will turn out to crop the photo so that parts of the window sill, frames in the picture didn't hit. If the goods are larger, move the table as close as possible to the window and experiment on it.

The composition is large, we are located on the table.
Why we know: we filmed for a client ourselves (like the next photo). nine0003

Here the goods are small, you can comfortably sit on the windowsill.

Tip #3:

If it's physically impossible to catch daylight, take care about multiple light sources for shooting. For example, at least 2 or 3 table lamps + play with their placement. There is, of course, a whole theory and the rules for working with such light, but believe me, it’s easier for you in practice will experiment how to use these lamps. Well, the layouts Light sources can also be Googled separately. nine0030

3. Idea, inspiration, observation

Before you go and photograph a product for Instagram, immediately think about this: what do you want to convey to the user, how interesting it is to show your product, how to stand out among other profiles of your subject?

Yes, of course, you are not for creativity, you just need the product to be bought. But for this to happen, you need to try and work on the visual. Above we are already we saw with you just slippers, just jackets - it's easy to take off. However, once again we broadcast the idea: there will be no sales this way. The picture should sell. nine0003
There is no ready-made recipe, otherwise all photos and all profiles would be the same. Find yourself the holy trinity will help: inspiration, observation, idea:

See profiles on Instagram on your subject and more, tag cool shots that hooked you. To do this, right on Instagram in the search bar, you can enter thematic words both in Russian and and in English. Log in to big brand accounts. nine0003

Look for selections from agencies, bloggers, photographers. For example, we published article "I want likes: 50 examples of beautiful Instagram accounts." These review articles are not uncommon, they will help you get ideas and look at things with fresh eyes.

nine0071
Monitor Pinterest - that's where the storehouse of everything and everything. And also use the search in Russian and English, and search and watch in more general words, including, see what offers you an adjacent Pinterest. Also, be sure to look at the stocks - Freepik, Unsplash: there are also a lot content, many options for subject shooting. Notice how things are laid out taking pictures of people, etc. nine0003

Cling to associations and where and how the product is used. Jewelry must be shown on the body, clothes too (or take a tailor's mannequin), I would like to see a vase in a piece of interior, cooked eclair - at the table in the company with coffee. Natural cosmetics can be removed with flowers, herbs, dried flowers, stones; handmade photo album - in a pile of papers, tapes, and glasses, for example, on a plaster copy David. Hope you get the idea. nine0003

Tip #1:

Save the photos you like. Immediately think about how you can implement this idea and transfer to your product. Also collect some small items that you can use for entourage (we'll talk about this a little later). nine0003
Do not be afraid and do not think that you cannot realize someone's idea. Try to repeat simple flatlay options (if in a simple way it is photo style when a picture of objects is taken from above, examples are already above we posted) - it's not so difficult.

Tip #2:

Live photos are good and fashionable. They evoke emotions, they are visual. Take a photo in motion, be slightly careless, use everyday objects to help. But remember, quality plays a huge role and this is exactly what you need train taste and observation. nine0003
4. View selection

There is always one problem with online shopping - you can't touch the goods hands and try on. Therefore, a potential buyer through the photo must make sure in all product features. How sneakers sit on the leg, what style the dress has such a massive chain, what size is the soft toy for the child, etc.

And if the photo is completely flat, incomprehensible, a strange angle is chosen that does not show the dignity of a thing, then it is unlikely to be ordered. For example, above were slippers, shot simply on laminate. Alas, the photos are not attractive. nine0003
Therefore, be sure to think about how your product looks best. Do not know? Then we take photos literally from all sides, at different angles, we shoot close-ups of the details.

Of course, then you don’t need to upload all the pictures to the profile - you have to select the very best.

The downside is that all the shoes are taken from one angle, several models per one picture and it is not clear how they look on the leg. Well, another problem with light, glare, composition. nine0003

Here we already see more options: how the shoes really look on the leg - at different angles, in motion, with an emphasis on a bright detail of a concrete a pair of boots.

It seems that there are photos on people, but there are not so many of them. A plus not all angles are favorable, clothes are wrinkled in places. Well, on a hanger or on the floor and it’s not at all clear what kind of product it really is. nine0003

All things on models, bows are fully assembled, poses are different and relaxed, important details were also shot close-up, such as knitting a sweater.

And another example. Not the worst, but not ideal either. Why? And because again it is not clear what sizes the accessories are and how they look live, how “chubby” the bags are and how long some of the handles are. nine0003

Everything is here: photos of the backpack, and emphasis on details, and photos with a person. All angles and options are involved, and that's great.

Tip #1:

Be sure to take a lot of photos from all sides - from above, from the side, at an angle, try, it would seem, even strange angles. In the photo, everything can look more advantageous and more successful than you originally thought. On the contrary, it also works - the idea was good, but in fact the angle is terrible. Therefore, the more you have different photos, the more likely you are to get at least a couple of good ones. nine0003
Tip #2:

Don't know what details to show for a thing or object? See examples and show what you are really proud of and what speaks of quality products. For example, take a close-up shot of interesting stitching on a handmade bag, catchy buttons on the dress, the sole of the shoe, the inside of the brooch.

Among other things, you need to visualize the size, dimensions, height and other characteristics of the goods. That is, the height of the stud should be visible in reality, the size of the earrings is tiny studs or huge earrings Art Deco. nine0030

5. Composition

One warrior in the field is not about a product photo for Instagram. Yes, there is one a thing like minimalism - you shoot only your product, without any additional details and things. But minimalism is different for minimalism, in order to be good and stylish, it is required much more effort than just shooting against a white background.

Let's go straight to the examples. One and the same product, and three different delivery methods:

The photo is of high quality, bright, but boring. Just a product on a uniform background. Nothing extra.
Sometimes such photos are also needed, but potential buyers attracts originality and more lively pictures.

Here we already see a glorious simple composition. And in total the photo looks more attractive and interesting. Small details and objects scattered around the frame do not distract attention from the product, but make the picture more alive and attractive. nine0003

The third option is a photo already with the model. But also pay attention on the composition - the girl is not standing against the background of a white wall, but in the interior, but he does not draw attention to himself, only complements the frame, making it more comfortable and humane.

Well, what to add to your composition depends on the details and inspiration. For example, for product photography, you can use twigs, pebbles, jars, mats, books, candles, a cup of coffee, a mirror. Yes, anything. nine0003
For example, partly in conditions "on the knee" they filmed for us and our escorted clients:

Task: remove Korean instant noodles.
Just photographing plastic packaging is boring.
What to do? Steam the noodles and add details: sticks, a special plate, green vegetables - that's the composition ready.

Or, you need to remove the book that came from the publisher. What to add to the composition? Ideal office accessories - headphones, flowers, a pen, notepad, etc.

Or we have a product - a tourist enameled mug. It's simple: we take her with us to nature, we take out a thermos and chocolate, and voila. nine0053 You don’t have to go to nature, just find a bush near your home or office.

Tip #1:

A thoughtful composition is always more attractive than a photo of a blouse on a laminate. small details help to create a whole plot, complement the atmosphere, show the product itself advantageously, give the user to try on a thing, make an association between himself and the picture. But it is important that auxiliary items do not draw attention to themselves, everything should be in moderation. And nothing should overshadow our main product. nine0003
Tip #2:

Improvised means will help to create a spectacular composition. Learn to use the most common little things and everyday objects in your pictures. How to study? Again, look examples, looking for ideas, getting inspired. And more about auxiliary things we will talk in the second part of the article.

Taking beautiful photos of goods for Instagram is not for you to drive a cat with slippers

So, as you already understood, the preparation of a high-quality, beautiful, and most importantly working content for Instagram is not an easy task. Dismantled only half points worth paying attention to. The rest are in the second part of the article. nine0003
Well, if you have already given up and want to entrust someone with escort profile, contact our SMM specialists. We will figure out how to solve your problems and make a cool profile.

How to photograph products for Instagram: expert advice

Share!

Attractive product shots are a must-have for social media shop owners. This is a good way to attract the attention of potential customers, and therefore increase sales. nine0003
Product photos on Instagram are much more important than reviews and descriptions. Therefore, it is better to entrust their creation to a professional photographer with extensive experience. But with a limited budget and a strong desire, you can take high-quality photos yourself. The main thing is to use the right equipment, understand the basics of composition and color.

Today you will get a lot of useful tips to help you create beautiful product photos on your own. We will touch on all the main points - read and take advantage! nine0003
Read also: Instagram video: how to use it effectively for marketing

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Expert advice

Let's talk about how to make selling shots without spending a lot of money. nine0003
Work with light

Lighting plays the most important role in photography. It depends on him the expressiveness and clarity of the picture. In addition, the correct use of light will emphasize the texture, color and volume of the goods. For product photography, soft light is ideal.

You can use natural light from a window. Pay attention not only to the amount of light itself, but also to its even distribution. For a flawless result, aim for a penumbra effect. To do this, the light source must be larger than the object being photographed. nine0003
Accessories:

Flash and diffuser . Remove dense shadows and soften the image with a diffuser. You can buy it or make it yourself - you can wrap the flash window with a white bag or cover it with a sheet of paper.

Lightbox . It is a cube with plastic/metal frames and a translucent material that scatters light. For lighting, LEDs or incandescent lamps are used. Such a mini-studio will allow you to create a high-quality image with a uniform, clean light. nine0072
Reflector . This mobile design is able to highlight the details in the shadows with reflected light, leveling the illumination of the frame. Reflectors are available in all sizes, shapes and colors. A slightly wrinkled kitchen foil, white paper, or a wall mirror can act as a reflector.

Important information: How to set up auto-posting on Instagram

Use the right equipment

It is better to use a professional camera to shoot products on Instagram. It is not necessary to buy it - rent it or borrow it from friends. However, even with a smartphone camera, you can take good photos. The main thing is to navigate the basic settings, take care of the light and additional equipment. nine0003
For product photography, the clarity that a tripod gives you is important. It maximizes image sharpness by preventing camera shake. The role of a tripod can also be performed by any stable structure: a table, books or a bedside table.

This is interesting: 20 ideas for Instagram Stories

Learn the basics of color

Quality photography implies color harmony.

Don't make the picture too colorful - stick to three colors. Choose one base shade and several auxiliary ones. As a cheat sheet on compatibility, use the Itten color wheel. The dominant color of the product can be enhanced with contrasting shades or supplemented with similar colors. The first option will turn out brighter, the second - harmonious and balanced. nine0003

When choosing shades, be guided by the features of your brand/product and the preferences of your audience. Decide: what message would you like to convey, what to focus on?

Consider the psychology of color. For example, red is associated with strength and love, while orange is associated with joy and childhood.

Think over the composition of the frame

The organization of the picture in the frame is an important point both for aesthetics and for solving a specific problem. Composition allows you to create a story, to focus on a specific detail. nine0003
To fit your product beautifully into the frame, remember the basic rules:

Don't let secondary objects compete with your product in the frame. All other elements must be clarifying, not to distract attention.

Use leading lines to direct the viewer's eye to the most important part of the frame - your product.

Highlight your main subject with foreground, background, and proper proportions. The main element should be larger than the rest. nine0072
Use a composite frame. The frame for your object can be a shadow, glass, or a window frame.

Position the main subject at the intersection points of the lines at an imaginary frame division (rule of thirds). The task can be simplified by turning on the grid on the camera or smartphone camera.

Work with angles

Your task is to show the product from all angles. In an online business, this is especially important, since the buyer does not have the opportunity to touch the product and see it with his own eyes. nine0003
Determine the best view of the product. For example, for sneakers - this is a top view, and for stilettos - from the side.

It is difficult for inexperienced photographers to immediately determine the winning angle of the product. Look for original shooting angles, shoot details in macro - experiment, trying to demonstrate the object from unusual sides.

Mandatory views:

top;

bottom;

close-up;

on the side;
nine0071 rear;
diagonal;

when used.

Ideally, the object should be shown in 360 degrees.

Article on the topic: How to take beautiful photos of food and objects for Instagram

Choose the right background

A white background is considered a universal option.
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