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How to make instagram page aesthetic


How to Create an Instagram Aesthetic that Stands Out

On a highly visual platform like Instagram, aesthetics are everything. When people land on your Instagram page, the aesthetic they see determines the first impression that they have of your brand. So it could be the single most important reason they choose to follow you or leave. And with millions of people creating eye-catching visual content, you need an Instagram aesthetic that stands out.

However, creating an Instagram aesthetic takes a bit of planning and effort. In this post, we guide you through the process of creating an attractive Instagram aesthetic that defines your brand and instantly catches the eye. Let’s get started. 

How to Create an Instagram Aesthetic that Stands Out:
  • Step 1: Define Your Brand Personality
  • Step 2: Connect the Personality to a Visual Identity
  • Step 3: Choose Colors Wisely
  • Step 4: Develop a Style Guide and Stick to It
  • Step 5: Create Templates for Design Consistency
  • Step 6: Look beyond Your Feed
  • Frequently Asked Questions

The Importance of an Instagram Aesthetic 

Your Instagram aesthetic is the first thing that people notice when they land on your page. So the initial impression they have of your brand is often based on this. In other words, people judge your brand based on your Instagram aesthetic. That means you could either gain new followers or chase them away depending on how cohesive and attractive your aesthetic is.

When you have a visually pleasing aesthetic, people immediately want to get to know your brand better. Moreover, a consistent Instagram aesthetic could help you establish a strong visual identity for your brand. That means when your followers come across your content on their feed, they can instantly recognize it as coming from your brand.

Another way that having an established Instagram aesthetic helps is that it guides your content creation efforts. Since there’s a clear visual theme to follow, you’re likely to have a better sense of direction on how to develop your content. 

Step 1: Define Your Brand Personality

Your Instagram aesthetic should be able to give people a sense of who you are even at first glance. That’s why it’s so important to start out by clearly defining your brand personality. Who are you as a brand? And what makes you different from the competition?

This step is much easier for content creators since it only involves defining your personal brand. Since you already know yourself well, it’s mostly about deciding how to present that in a visual format through your Instagram page. 

For brands, it can be a bit challenging as the process involves taking a closer look at your core values and your target audience. In other words, your brand personality should align with the audience you want to reach and the values that you maintain. 

For example, if your brand’s values are centered on reducing waste and maintaining a sustainable lifestyle, a peaceful and minimalist personality would complement you best. Alternatively, if you want to reach a bold and diverse group of women, your personality would likely be feisty and equally strong as the women you want to connect with.  

Start by going back to basics and understanding exactly who you are as a brand. Then think of the adjectives that would best define your personality. 

For example, BUXOM Cosmetic’s Instagram aesthetic clearly shows the brand’s big, bold, and sexy personality. Fun background colors, lip close-ups, and smoldering eye makeup photos help to showcase the brand’s identity.

Source: instagram.com

Step 2: Connect the Personality to a Visual Identity

Next, it’s time to define the visuals that would best exude your brand personality. This doesn’t have to be a detailed process, but having a rough idea of the visual identity you want to maintain can guide you further down the line when creating your Instagram aesthetic.

For example, if your brand personality is elegant and subdued, you might align it with a clean, bright, and minimal visual identity. On the other hand, an elegant and exclusive brand personality might be better connected to a rich and dark visual identity. Similarly, a bright and bold visual identity may define a fun and creative brand personality. Meanwhile, you might better connect a muted and pleasant visual identity to a peaceful and down-to-earth brand personality.

Use these rough ideas to come up with a general description of the visual identity that would best suit your brand. This will then help you decide on the colors and other visual elements to use in your Instagram aesthetic. For example, Everlane maintains a clean and crisp visual identity to reflect the brand’s trustworthy and radically transparent personality. 

Source: instagram.com

Step 3: Choose Colors Wisely

One of the most important aspects of your Instagram aesthetic is the color combination you use. Just as the right colors help to define your brand, the right color combination can accurately represent your brand’s visual identity on Instagram. So it’s important to be strategic with your choice of colors.

Generally, brands may use the colors of their brand logo for their Instagram aesthetic. This is an easy option if your brand’s colors are already representative of your brand personality. For example, the orange and white colors of Whataburger are representative of the brand’s cheerful, lighthearted personality. And they’re prominently visible across the brand’s Instagram page.

Source: instagram.com

However, some brands may not have logo colors that accurately represent their brand personality. For example, Drunk Elephant maintains a bright and fun personality. But their logo consists of minimal lines in black and white. So for brands such as these, it’s important to pick out colors that will be used to create their ideal Instagram aesthetic. 

In the case of Drunk Elephant, bright neon colors form the brand’s Instagram aesthetic. In addition to their product packaging, they incorporate these colors into photo backgrounds and other visual elements to properly portray their brand personality.

Source: instagram.com

Remember to be very specific with your color choice since different shades can create different moods. For example, pastel pink may give off a peaceful vibe whereas bright pink can be associated with a more fun and energetic vibe. 

Additionally, the colors you choose should be complementary to each other. Otherwise, it will be difficult to create an aesthetic that’s pleasing to the eye and instantly associated with your brand. 

Step 4: Develop a Style Guide and Stick to It

Now that you have your visual identity and colors defined, it’s time to put everything together into a style guide. Having a style guide is crucial if you want to maintain consistency with your visual branding efforts even outside of Instagram. Ideally, your Instagram brand style guide should define guidelines for the following:

Color palette

Based on the colors you chose earlier, create the color palette that you should maintain for your Instagram aesthetic. The palette can include a maximum of six colors that would be used consistently when creating content for your Instagram Feed posts, Reels, or Stories. This applies to all content formats–from photos and videos to text posts.

It’s important that you incorporate at least one of these primary brand colors into your post to ensure visual consistency. This will help you to maintain a cohesive Instagram aesthetic throughout your page. You can use the Brand Kit from Canva to create a color palette that you should use for your Instagram content.

Typography

Next, think of the fonts that you want to use for your text posts, text overlays, and Instagram Stories. Like your color palette, your brand typography should accurately reflect your brand personality. And make sure to be specific about which fonts to use where. This means you should specify which fonts to use as headings and which ones to use in the body.

Having these fonts predefined will make it easier for your team to quickly create text-based content that aligns with your brand’s Instagram aesthetic. Moreover, it will allow you to maintain a consistent visual brand across your Instagram content. See how Grove Collaborative uses the same set of fonts for their Instagram text posts.

Filter/preset

Using the same filter across your Instagram photos can further get you closer to a unified visual identity. Make sure your style guide clearly specifies the filter or preset to use for your Instagram posts. This should match the visual theme or overall vibe that you want to create for your Instagram aesthetic.

See how the following content creator uses the same preset to create a consistent aesthetic for her Instagram page. The preset helps to exude a natural and earthy vibe even from a single glance.

Source: instagram.com

Grid layout

Another important element to map out in your Instagram style guide is the grid layout. Planning how your Instagram grid would look can help you maintain a consistent visual aesthetic that’s instantly visible to your page visitors. It creates a cohesive look that keeps your posts organized and in alignment with your brand’s visual identity.

There are plenty of grid styles to choose from–whether you want a simple checkerboard style or something more complicated such as a puzzle layout. Find something that works for your brand and then specify it in your style guide. 

For example, xwallcolors uses a row-by-row grid layout. This involves designing each row to showcase a specific wallpaper pattern in different designs and spaces. It helps to create an organized look overall while allowing each row to tell a story about each wallpaper pattern.

Source: instagram.com

Other style elements

In addition to the main style elements above, make sure to outline any other specific elements that your team should consider when creating content for your Instagram. This may include any other brand-specific details such as backgrounds, borders, frames, and graphics that might need to be incorporated into the content.

For example, your style guide may specify that your team only uses three specific colors as backgrounds for Instagram Stories and text posts. It may also specify that the backgrounds should be clean and devoid of patterns. Or it may instruct designers to include graphical elements from your brand’s design kit. Basically, the style guide should specify all the rules that must be followed to help you create your desired Instagram aesthetic.

Step 5: Create Templates for Design Consistency

Even with a proper brand style guide in place, it may be challenging to follow all the guidelines to a tee. And deviations from your brand’s style can lead to inconsistencies in your Instagram aesthetic. This is why it helps to have a template that you can easily follow and customize to ensure better design consistency.

Ideally, you should have templates in place for all your Instagram Stories and text-based posts. This will allow you to easily create original graphics and text posts that are consistent throughout your Instagram page and Stories. 

Step 6: Look beyond Your Feed

While your main Feed may be the most prominently visible, it’s not the only factor that determines your Instagram aesthetic. Your aesthetic should go beyond your Feed and extend to your profile picture, your Stories, and even your Highlights. While templates should have you covered in terms of your Instagram Stories, don’t miss the chance to create Highlight covers that seamlessly align with your brand aesthetics.

You may have different Highlights to categorize your Stories. Make sure each category has a cover that’s visually consistent with the rest. For example, Revolve Active creates Highlight covers using the same brand logo but on different background colors. Each background color is in a shade that fits the brand’s color palette so the branding remains consistent and still easily identifiable.

Source: instagram.com

It’s easier to create visually similar Highlight covers by using icon templates from sites like Canva. You can select an icon package and customize it to match your brand’s Instagram aesthetic. Then include the package in your brand style guide for easy reference.

Bringing Your Instagram Aesthetic to Life

Creating an Instagram aesthetic isn’t easy. What’s even more challenging is maintaining it consistently. Make sure you plan out your content calendar and invest in the right content creation tools to bring your aesthetic to life. 

Frequently Asked Questions

How do I make my Instagram aesthetically pleasing?

You can make your Instagram aesthetically pleasing by sticking to a consistent color scheme and mood as well as maintaining a specific grid layout.

How do I make an aesthetic Instagram bio?

You can create an aesthetic Instagram bio by using aesthetic text fonts that align with your brand voice and personality.

How do I improve my Instagram aesthetic?

You can improve your Instagram aesthetic by consistently maintaining the same theme and showcasing your visual identity.

What are the best Instagram aesthetic apps?

VSCO, Adobe Lightroom CC, and Instasize are some of the best apps to help you maintain your Instagram aesthetic.

How do I make my Instagram aesthetic for business?

You can create an Instagram aesthetic for your business by creating a color palette and a brand style guide to consistently maintain across your Instagram posts.

How to Create a Cohesive Instagram Aesthetic in 2023

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Instagram Tips & Resources

By Amanda Demeku

•

Updated on December 22, 2022

•

7 minute read

Create a feed of beauty. 😍

Published December 22, 2022

Let’s face it, first impressions matter.

And having an on-brand Instagram aesthetic is key to turning visitors into followers.

The good news? You don’t need pro photography skills, expensive editing software, or a picture-perfect feed. 

In this blog post, we’re sharing how to create a strong Instagram aesthetic in 2023 to grow your account, and show off your brand’s unique style and tone.

How to Create an On-brand Instagram Aesthetic in 2023

Nowadays, your Instagram page is pretty much a resume, portfolio, and website all wrapped up in one.

With just seconds to introduce yourself and convey your value, a strong Instagram aesthetic could be the difference between a visitor hitting follow or tapping away. 

Want to learn how to make a lasting impression and grow your community? Here are four steps to get started: 

  1. Establish Your Brand

  2. Choose a Consistent Instagram Theme  

  3. Maintain Your Aesthetic via Your Icon, Feed, and Stories

  4. Plan Ahead

Step #1: Establish Your Brand 

Remember that scene in The Lion King when Rafiki asks Simba who he is? Well, your brand is Simba and now you need to answer the question.

Your brand’s identity is the foundation on which you’ll build upon. It’s your why and will help you shape your voice, the design of your posts, and how you connect with your community.

Ask yourself:

  • How would you describe your brand in one sentence?

  • What’s your purpose?

  • Who is your target audience?

  • Why should Instagram users follow you? 

Once you’ve got those on lock, you’re on the road to better communicating your Instagram aesthetic. 

PSA: You can plan, preview, and automatically publish your Instagram posts in advance with Later’s free scheduling tools! Save time and improve your content strategy today.

Step #2: Choose A Consistent Instagram Theme and/or Color Palette  

Now that you've established your brand, it's time to define your Instagram aesthetic.

Creating a mood board can get your creative juices flowing and guide you in the direction of what you want your feed to look like.

Whether that be a consistent theme, a color palette, or just a general vibe:

Include a mix of colors, textures, patterns, and quotes to help you better visualize your feed.

TIP: Remember, as your brand evolves, your color palette can too. You don't need to stick to the same Instagram aesthetic forever — do yearly check-ins to see if it needs an update.

Step #3: Maintain Your Aesthetic via Your Icon, Feed, and Stories

From your Instagram icon (aka profile picture) to your Stories Highlights, your Instagram’s aesthetic is reliant on multiple components. 

To keep them all on-brand, here are three ways to maintain a cohesive Instagram aesthetic on your page: 

#1: Make Your Instagram Icon Match Your Brand Aesthetic

An easy way to keep up appearances on your Instagram page is to match your profile picture to your overall aesthetic. 

Think about it: If you’re a food blogger with an Instagram icon of a cat, visitors might get confused and tap away.

Having a relevant profile photo gives users a sense of who you are and what you do right off the bat.

#2: Curate an Aesthetic Instagram Feed

Your Instagram feed is the first thing a visitor sees when they land on your profile. 

So, choosing the same (or complementary) filters, crops, and editing style can help keep your feed looking consistent.

Here at Later, we use a bright and poppy color scheme to help reinforce our brand's look and feel:

Your brand colors, fonts, and textures can all help to shape a unique and captivating aesthetic on your Instagram feed. 

#3: Curate Aesthetically-pleasing Instagram Stories

When crafting your Instagram aesthetic, you’ll also want to keep your Instagram Stories in mind.

They don't need to be picture-perfect, but creating cohesive Instagram Stories can help build your brand and keep followers coming back for more: 

This can be as simple as using the same Instagram font, or incorporating your brand colors when using text or drawing tools.

Step #4: Plan Ahead!

Planning ahead is key to curating a strong visual aesthetic — that way you can show your value and entice followers, right out the gate. 

With Later’s Visual Planner feature, you can see how your feed will look in advance and make sure your new Instagram content will fit with your existing content.

Rearrange or swap out photos and videos by dragging and dropping posts from your Media Library until you’ve found the best composition for your feed:

P. S. You can use Later’s Visual Planner via the mobile app, too! 

Once you’re happy with your overall grid aesthetic, just tap “Save” to schedule the posts to your feed. It’s that simple.

Ready to nail your Instagram aesthetic this year? Preview your feed before you post with Later’s Visual Instagram Planner!

7 Instagram Aesthetic Ideas for 2023 

From pink hues to blurry shots, we’re seeing a new wave of aesthetics gracing the ‘gram.

If you need a little inspo, here are seven ideas to experiment with:

  1. Unedited, Yet Curated 

  2. Instagram’s In-app Fonts 

  3. Blurred Shots

  4. Pink Hues 

  5. The Reels ~Aesthetic~ 

  6. Gloomy and Grainy

  7. A Mix of Product and Lifestyle Shots

#1: Unedited, Yet Curated

In 2023, authentic reality is everything — imperfections and all.  

Creators, brands, celebrities, and everyday users alike are jumping on this aesthetic and sharing batches of unedited photos and videos in a carousel post or Reel:

The idea is simple: share what’s going on in your life in a raw, unprocessed way.

Curations can be random uploads from your camera roll, highlights from the month, or a more specific event or activity.

TIP: While the unedited photo dump is an ~aesthetic, there’s still some curation needed to make the post sparkle!

#2: Instagram’s In-app Fonts on the Feed

If you’ve spent any time browsing memes recently, you've probably noticed more posts using Instagram's in-app fonts: 

With Instagram’s in-app fonts having a new and improved status, you can easily create memes with a pop of color to match your overall aesthetic.   

#3: Blurred Shots

Seeing double? You’re not alone. 

This aesthetic is all about out-of-focus photography, ranging from subtle to fully-blurred action shots:

The best way to try this aesthetic? Add some movement the next time you take a photo or use VSCO’s blur editor to manually recreate the look.

#4: Pink Hues

From muted pastels to bright neon hues, Instagram lives for the color pink!

Want to recreate the look?

Head to an editing app with a pink-toned filter and apply tons of grain.

#5: The Reels ~Aesthetic~ 

The Reels aesthetic has seen a surge in popularity, and this Reel from Uncle Studios is the perfect example of what that looks like: 

This highly stylized aesthetic typically includes a series of photos or clips set to trending audio, an atmospheric filter, and a custom text overlay. 

Can you say, #vibes?

To keep up with trending audio, bookmark this blog post: The Top Instagram Reels Trends to Try This Week 📌

#6: Gloomy and Grainy

You heard it here first: bring on the gloom and grain — bright colors need not apply!

This aesthetic is strikingly understated yet high-fashion, proving popular with many brands and creators: 

The result is muted and minimal. Who knew an Instagram aesthetic could be so chic?

#7: A Mix of Product and Lifestyle Shots

This next aesthetic idea is so seamless it might’ve gone unnoticed.

Popular with brands and businesses, use your Instagram feed to showcase your product assortment.

Mix product clips with user-generated content, and sprinkle in some lifestyle shots, too:

It's a straightforward, yet effortless way to communicate exactly who you are and your unique value.

Whatever Instagram aesthetic you choose, the key is to be deliberate with your approach. 

It may take some brainstorming, but once you've created an Instagram aesthetic that really wows, you'll be able to entice followers right from the start!

Ready to level-up your Instagram strategy? Later’s Visual Instagram Planner lets you plan and preview your Instagram feed before you hit publish. Create an account, today 🎉

About the Author

Amanda Demeku

Amanda is a Content Marketer at Later based in Toronto. When she’s not busy writing you can catch her playing tennis or sipping all the pop-culture tea. Say hi on Instagram — @amandademeku

Plan, schedule, and automatically publish your social media posts with Later.

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© 2023 Later. All Rights Reserved.

How to make a beautiful Instagram: Instructions for the design of

Menus

Content

  • 1 Avatar design on Instagram
  • 2 Design of the profile description
  • 3 Geota and hashtags in Instagram design
    • 9000 Designing an Instagram Feature
  • 6 How to make a beautiful Instagram
    • 6. 1 Profile color scheme
    • 6.2 Posting scheme for Instagram
    • 6.3 Using Filters and Presets
  • 7 Beautiful Instagram Content Ideas

Not only celebrities and business account owners want to have a beautiful Instagram profile, but also ordinary users.

Please note that the article will not be about how to beautifully process photos for Instagram, but about how to add style and elegance to your account and properly design it.

Each user is trying to stand out from the crowd, so individuality is important. In business accounts and online stores, the originality of the presentation is also important. Let's figure out how to make a beautiful profile on Instagram. nine0003

Instagram avatar design

Instagram account avatar must have a common style with the visual design of the feed. The image must be of the same color scheme as the ribbon. If the color palette of the ribbon changes, then the avatar is also updated.

Try to maintain a common style when changing your profile picture. So that even when changing the avatar, it is clear at first glance that this is your account.

You can also make an avatar with special effects or create an art avatar for Instagram. nine0003

Designing a profile description on Instagram

In the Instagram description “about yourself”, you need to fit in 150 characters and try to hook the user. Write briefly and preferably in your native language. Describe what the blog will be about, who you are or what you do.

Give brief information so that a stranger, looking at you, immediately understands what is being written here. If you have your own hashtag, add it to your bio. This will help you create a beautiful and understandable account.

Fonts that can be applied to the Instagram profile bio. nine0003

Geotags and hashtags in Instagram design

Geotags and hashtags can easily find you, so add them to every post. Don't add overly popular Instagram hashtags, it won't do you any good. Come up with your own hashtags to quickly find your Instagram account or a specific post.

An example of using a unique hashtag on Instagram.

If the text below the post spans all characters, add the hashtags separately in the comments below the post, because placement does not affect promotion. nine0003

Text design on Instagram

Share stories under posts, you can write about anything. The main thing is to be interesting to others. No need to make out a photo empty or with incomprehensible emoticons.

The profile should be interesting not only for its beautiful design, but also for its history. This increases engagement and has a positive effect on the Instagram algorithm.

  1. Create your own columns and topics that you will cover regularly.
  2. Write about yourself, share your emotions and your life. nine0008
  3. Use storytelling to make your followers look forward to the continuation of the story.
  4. Do not forget to ask questions at the end of the texts and be interested in the opinion of subscribers, comments will also help you promote your account.

Instagram Stories Design

Not all users view your Instagram Stories in 24 hours, so add them to the "Background". Constantly update this section, but try not to litter your account.

Design the entire Highlights section in a certain style by adding icons with captions. It all depends on how you manage your account.

Consistency is not always good, so in order to make a beautiful Instagram, constantly draw inspiration. Keep up with the times and change if the world around you changes.

So, let's move on to the most important aspect of a beautiful Instagram - visual content!

How to make a beautiful Instagram

Visual is the key to blog success. Profile photos, its atmosphere and mood are the first thing a user can hook a subscriber (client) with. nine0003

The standard user's feed looks like a photo album that is intended for girlfriends, or worse, mom's girlfriends. The main mistake of photographs is the lack of detail of the “Instagram frame”: there is no emphasis on details, an incomprehensible background and no color correction.

Instagram account requires a lot of time and design approach. Your style must be recognizable. Therefore, it is worth considering the following details.

Color scheme for the profile

Think of a single style in which color you would like to design your account. Perhaps the color scheme will change with time and seasons, or you still prefer constancy in this matter. nine0003

Examples of visual design in the same style.

Posting scheme for Instagram

This is a selection of different variations of the effects and method of posting photos: checkerboard effects, changing photo margins, working with frames for Instagram, placing photos in a grid. This approach allows each rubric to give its own shade and stand out from the competition.

Posting scheme "Chessboard".

Using filters and presets

This is necessary to give Instagram a single thoughtful style. Using the same filters over and over will help keep this design consistent, as if you edit your photos by hand, it will be difficult to achieve a consistent color palette and the original idea.

Ideas for beautiful content on Instagram

We figured out how to submit content, but where do you get ideas for beautiful photos on Instagram?

  1. Find inspiration: instagram, pinterest, weheartit. View other people's materials and ideas. If you want to take certain photos with some item, then search pinterest or weheartit for this word (for example, a red scarf). nine0124 You will immediately see a huge number of photos with a red scarf. This does not mean that it is necessary to repeat exactly after them. Take note of eye-catching details: what immediately catches your eye, how photos are fasted, in what color scheme and how often.
    There is nothing wrong with the fact that you use someone else's idea, the embodiment will still be yours, so the photo will be original. These sites are inspiring, so don't ignore them. This also applies to business accounts, look for ideas on how to show a product to a client through a photo. nine0124
  2. Sort out the wardrobes, see what you already have from things that can be used for atmospheric themed photo shoots (in winter, these are sweaters, scarves, hats, knitted socks, garlands, etc. In summer and spring, flowers, hair accessories , bracelets, hats, fruits, etc. ).
    If you have your own online store on Instagram and a certain product, then dilute the visual with various seasonal accessories. For example, layouts with cosmetics can be diluted with autumn leaves, spring flowers, bright summer scarves and glasses. nine0124 This will make users pay attention to your product.

    Seasonal flatlay accessories.

  3. Make your "photo corner" atmospheric when you can't take pictures in the studio. You can decorate one small area of ​​\u200b\u200bthe house in which you will take photos.
    For beautiful photos, of course, the surroundings are important. Buy or make a photophone for flatlay. It is also worth going to home interior stores and purchasing various items for layouts (artificial flowers, candles, frames with inscriptions). nine0008
  4. Look for people with similar interests, it's easier to make a photo session together, plus you can diversify the content. This applies to personal profiles, as bloggers often face a problem: they have ideas, but there is no photographer.
    Business accounts on Instagram should also consider having a visual designer.
  5. Find a treatment that suits your profile (for example, many bloggers give free Lightroom presets) and try to keep the feed in the same style. nine0008

The uniform design is still in trend, so it is important that the posts in the feed fit together. To do this, select several processing filters, or a specific motif in the photo. For example, when one color or object is constantly present in the photo.

Instagram is becoming an increasingly popular platform for building a strong personal brand and selling products. Now it is not just a social network, but also a tool for business promotion.

And the visual plays an important role in commercial promotion. With the help of a beautiful Instagram, you will attract more followers. Get inspired and get creative! nine0003

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How to make a beautiful Instagram

Social ENSTAGRAM and FACEBOK. recognized in the Russian Federation as extremist and banned. Articles about these social networks or mentioning them are for informational purposes only. We strongly recommend that you promote your business on VKontakte and Odnoklassniki. nine0003

  • August 21, 2019
  • SMM and SMO
  • 60.6K
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Screen time statistics on my smartphone consistently show that I spend 24-27 hours a week on social media. And when preparing this article, the time increased to almost 48 hours a week! FORTY-EIGHT HOURS, CARL! Two days left my life in the virtual world. As our blog editor said: “After this, readers simply have to like this article.” :D

And now without the lyrics: I present to your attention 50 Instagram profiles where you can get inspiration to improve your account.

All presented profiles are not a model and an ideal to which one should mindlessly strive! Moreover, some of the profiles have a lame text feed, some have “Actual”, and others have BIO. So we just look at the beautiful pictures and, as usual, make ours even better.

P.S. Carefully! There is a share of subjective evaluation! For those who do not accept other people's opinions, we recommend drinking valerian extract before reading. nine0003

Profiles that did! We look at examples of beautiful Instagrams

  1. @magnitkrd

    Of course, Instagram's biggest asset is its own style. Let it be strange, let it be “not for everyone”, let someone wrinkle at the sight of a visual... But true connoisseurs and like-minded people will roll their eyes with pleasure. Just look at what beauty "Magnit" creates!

  2. @pyshechnaya1958

    The same can be said about the profile of the same puffy one. There are few photos, but a lot of pleasure. It has its own identity, just as there is a sexual connotation. By the way, not so long ago they wrote about the "sex" trigger in advertising, you can look here. But if you decide to make your profile sexy, be careful: Instagram doesn’t take even hints of eroticism with a bang. Which is a little sad, because these hints are very aesthetic and appropriate.

    3. nine0007

    @inspiration_decorstudio

    Mosaic puzzle - call it what you want. The essence will not change - this technique attracts attention, whatever one may say, especially if it is used more than once in the profile. Take a look at this account, at the beginning it has several mosaics and all with green accents. There is definitely something in this. =) But when using a mosaic, keep in mind that not all subscribers love it, because it is very strange to see 6-9 incomprehensible fragments in a row in your feed. nine0003

  3. @bibliiteka_club_official

    We continue talking about mosaics. If desired, with the help of fragments, you can arrange an insta-lander. Everything is clear from the name: this is an ordinary landing page transferred to the Instagram profile. =) Why is such a thing needed? For example, if you don’t have a website and it’s hard for you to maintain social networks on an ongoing basis. We create an insta-landing, pour advertising there, voila, you can find out all the information about your company in one click. nine0003

  4. @japan.papa

    Another example of how snippets can be used in an Instagram profile. We take an advertising banner, cut it, lay it out. Done, you are amazing! The main thing is that banners should be informative and be combined with each other.

  5. @adverteam_studio

    I know, I know, we are already tired of mosaics, I promise that we will finish them soon. =) Showcase your product or service in one post? No, they didn't. Let's go to 9-ty, as, for example, a branding agency did when they showed their design development for a client company. Looks damn cool and convenient for potential customers. When they get to your profile, they can get acquainted with examples of your work in a convenient and original format.

  6. @ilfioredecor

    By the way, if you didn’t know or didn’t think about it: photos in the puzzle can be cut not only across the entire width of the Instagram tile by 3, 6 or 9fragments. You can, for example, use only two vertical squares in the mosaic, as was done in this account.

  7. @___aromagia___

    Any SMM specialist, if he sees catalog photos on a white background in your profile, will start screaming heart-rendingly. Of course, depending on how it's all implemented and blah blah, but most often it looks ugly. What to do if there are no ideas? Alternatively, the white background can be replaced with silver or any other more interesting color. It will come out much prettier. nine0003

  8. @jean_baby_shop

    Another similar example, suitable for you if you find it difficult to crop products and transfer them to another background. You can lay out products on the same background and add thematic props. In total, you get the same catalog, only more Instagrammable.

  9. @artberi_rings

    And yes, you can lay out the goods not only on the photo background. The images in this profile are not intricate - just decorations for the box. But it looks very neat and aesthetic: both catalog and instagram. =)

  10. @babygramhouse

    Another variation of the catalog. This is just in case the white background cannot be cut down with an ax. Make the same substrates for each photo, they will save the situation.

  11. @juvelarto_store

    And this is how you can arrange a non-catalogue catalog. Stock up on fabrics, substrates, paper and combine backgrounds of different textures and colors. And do not forget about the props so that the product does not look "naked". nine0003

  12. @island_soul_jewelry

    And, of course, you can always demonstrate your product on models. The main thing is to repeat like a mantra: you need excellent photo quality, the same lighting and a single filter. Oh, yes... Also an interesting framing, the ability to be creative. In general, from experience I will say that for such cases it is better to hire a professional photographer, they have an eye for successful shots.

  13. nine0002 @sushi_holl_

    From personal observation: if you look at many, many profiles on Instagram in a row (as I did for this article), the eyes will be more attracted to accounts where black prevails. Why? Because there are far fewer of them. It just so happened that the Instagram audience loves everything light and glamorous, ignoring the charm of restrained, even a little gloomy photos. So there is a double-edged sword here: dark profiles stand out from the competitive ones, but not the entire audience will fall into ecstasy from their beauty. As they say, not everyone will understand. nine0003

  14. @plekhanova_studio

    One black-black profile contained black-black photographs taken with a black-black camera. =) I am almost 100% sure that if not all, then most of the photos in this profile are made by myself. Again, everything here is gloomy, although the theme of the beauty salon is conducive to "pink in rhinestones." Going to the "dark side" adds to the expensiveness of the profile, and unique shots add ... um ... uniqueness. In general, this example of Instagram is very successful, definitely worthy of attention. nine0003

  15. @black

    And this is for those who continue to claim that the mood color black is allowed only for Creed and Kirkorov, but for self-respecting profiles on Instagram. Look at this account with a sea of ​​followers and amazing engagement! So black for Instagram is very viable. Proven!

  16. @write__for_you

    Let's continue to develop the theme of profiles "not for everyone". Here everything is done in black and white, and this is again an amateur, they say, gloomy and depressing. By no means! For my taste, it looks very stylish and stands out against the background of sugary profiles. nine0003

  17. @vrn_mart_design

    Definitely against black? You can choose white. The abundance of "air" in the profile also attracts attention and does not look boring.

  18. @pinocchioosteria

    Well, what are we all about black and black?! Let's add colors and lights! Now I will disgrace the whole village, but I can’t figure out how to indicate in a couple of words what is attractive in this profile. =D There are overlapping colors here, I'll assume that one filter is used. In general, different color and light photos miraculously form a harmonious and bright profile. As for me, this is the most difficult thing to achieve, but the result is excellent - a beautiful Instagram that you want to subscribe to. nine0003

  19. @biancazapatka

    And now the brightness is at maximum! I am sharing with you one of my favorite profiles. Do not look at an empty stomach! Each photo is like a work of art, each has a lot of color, a lot of design elements. But all colors echo and the abundance of everything coexists in harmony.

  20. @sushi__panda__

    Golden mean. When you want to use classic black and white, but also bright colors. Just add a bright accent to the bw, for example, red. Ready! You are gorgeous! nine0003

  21. @yam_yam_irk

    A little more about food and professional unique shots. Showcase products in catalog format? Can! But it's too easy. =) What if you organize a photo shoot?.. Remember that unique pictures with an idea will be a hundred times more valuable than catalog ones. But they will also cost you more energy.

  22. @mir_matematika

    This is a math tutor profile. The photo tile itself is a simple “checkerboard” where identically designed photos go through one publication. The trick here is to style the profile to fit your theme. For example, geometric shapes and mathematical icons have been added to this account: this does not require a lot of fuss, but makes the profile much more attractive. So feel free to take it into service, the main thing is not to overload. nine0003

  23. @delfin_mkala

    We continue the conversation about styling to fit your theme. Here the design is almost “too much”, there are many tricks, bright elements, contrasting colors. But! The topic itself allows such a search, everything related to goods and services for children can go a little beyond. In this example of a beautiful profile, we pay attention to stylization: ducks, lifebuoys - all this reinforces the theme of the children's pool.

    nine0002 But these are not all tricks. Meet the endless feed on Instagram! Its essence is that the image or icon smoothly transitions from one publication to another. The endless tape has both admirers and haters. Where is the negative? It's simple: for many, due to the fact that all the photos in the profile are combined, it is difficult to catch the eye on something. In my opinion, here the endless feed is implemented very neatly and does not turn publications into mush.

  24. nine0002 @bs_bomond

    Here we see an element of an endless ribbon - the line smoothly flows from one photo to another. Attracts attention, but does not distract from the main photos. As a result, we get a non-trivial and beautiful profile on Instagram.

  25. @kidscare.official

    Here we also see small infinite elements. Plus, there is compliance with the color scheme of the substrates: blue and pink. Why do such things? They help out a lot when there is no way to combine the photos themselves: they can differ in color, lighting, design. Then endless elements and backgrounds help merge diverse photos into one style. Immediately there is uniformity, which is so important for publications. nine0003

  26. @the_barbershop_group

    Here is another profile with an infinite element. The best option when you want to add raisins, but you don’t want to spend a lot of effort. We take one detail and run it through the entire profile. Done, you are amazing!

  27. @mantin.home

    A moment of subjective opinion. I really like the checkerboard on Instagram profiles, by the way, I already talked about it in this article. In my opinion, this is one of the most convenient and pleasant formats for perception. If the templates for checkers are also made in a stylish way, then they are generally delicious. As a rule, informational posts are drawn up with a checker, which is +90 points for convenience.

  28. @grid_moscow

    Did you think we would end the conversation about checkers so quickly? =D See Instagram example for a car service. Here we do not see dirt, spare parts lying around and car mechanics covered in fuel oil. Accuracy adds, firstly, a checker, and secondly, the thoughtfulness of the pictures themselves.

  29. @avealalat

    Maam, can we talk about checker? =D In general, in short: such a trick can be implemented not only with the help of the same template, but also with the help of inscriptions on the photo. The main thing is that the text is readable, of course. And if you also choose a cool font, you will definitely get a couple of points to the beauty of your profile on Instagram. nine0003

  30. @repetitor_math_online

    Olya, calm down with your checker! Not! =D There is one more thing. Patterns for checkers may not always be 100% the same. If you keep the color scheme, but change some elements, it will be even cooler. So you can individually make your own template for each checkers post, or at least make 4+ different templates. It will turn out very nice and somehow more “wow, how the person got confused!”.

    nine0008

  31. @pelmenya_irk

    Potentially Delicious Content – ​​Aesthetic food images immediately start salivating! The profile is made in dark colors, which makes it stylish and status, and most importantly, nothing distracts from food photos.

  32. @wedress_studio

    A simple solution to add aesthetics - frames! The same white frames, as in this example, add to the air profile, allow you to focus on the picture and, of course, add zest. So beauty is not always the invention of the bicycle. nine0003

  33. @prazdnik138

    Don't like the same frames? Business, do something different! It will also turn out very nice.

  34. @chistyydomeco.belka

    We will slowly move on to talking about templates with you. Now drawing an individual or buying a standard template is a very popular thing in the field of Instagram. You get a template - insert your photos - you're done! If you wish, you can make up the photo yourself, for example, in the Canva application. By the way, we already talked about it earlier in the article. nine0003

    In this example, we see a color template where the whole design is based on 3 colors: blue, gray and white. As a rule, the prevailing colors are chosen based on the company logo.

  35. @say.yes.agency

    Another example of templates with multiple colors and designs. Remember that the more different elements you have and the more they are active in the feed, the more difficult it is to combine them. So advice to you: be sure to use the tile designer on Instagram. For example, the UNUM application. It reproduces the social network tiles, which gives you the opportunity to know in advance how certain pictures will look next to each other. You can learn even more useful applications in one of our articles. nine0003

  36. @atami_jap

    By the way, for some topics, color extravaganza is not only acceptable, but also desirable. For example, Korean cosmetics, baby products, dry pools. Here, the color play on the verge of a foul is quite harmonious. But again, everything depends on your taste: not everyone manages to catch the balance between extravagance and outright trash.

  37. @nats_auto

    nine0002 And you can get by with just one color in templates. Look, blue has been added to the profile: both in the main tile and in the covers for Topical. And everything went from the company logo. And as a result, we have a uniform profile, in which, by the way, there is also a lot of "air" due to the abundance of white. Watch how you can beautifully present a topic that is difficult for Instagram, as, for example, this car service did.

  38. @pigmalion_salon_krasoty

    nine0002 There are templates a little more complicated, where not just uniform colors are used, but colored backgrounds or substrates, as in this example.

  39. @ylettravel

    Do not underestimate the work with captions on the photo - they help the user immediately grab what he is interested in. You can simply put an inscription on the photo, or you can, as here, use templates. By the way, pay attention to a common trick - to place similar photos in one line vertically. nine0003

  40. @goodgarden_studio

    Since we’ve already touched on the subject of post layout, posts with the same or very similar design can be placed in one line vertically, horizontally, or you can come up with your own order and post photos even as a snake, even as a spiral, at least . .. at least as, in general . =) What is enough for your imagination.

  41. @gcc_irk38

    In almost every article I say that banal stock photos are bad for your Instagram. But there are also exceptions. We take a cartoon stock, add a template, put inscriptions - it turns out very well! So, if you have time to select hand-drawn pictures on your subject or there is a designer in slavery who can be exploited, feel free to experiment with drawings. nine0003

  42. @jp_clubbust

    Continuing the theme of drawings, look how cute these painted busts are! They are in some info posts, on the avatar, on the covers of Actual. Yes, there is no super-originality in this, but the profile is remembered thanks to bright pictures. Plus, there are elements of an endless ribbon and work with white frames. I definitely approve! =)

  43. @sidorova.koza.brand

    Now I will embarrass myself again, because I don’t know how to describe this profile. Strange, even surreal in places... You have to muster up the courage and go beyond the limits of normality in order to start maintaining an account in a similar vein. Think you can't do it right? Photo stocks to help you. There are a lot of oddities there, you will definitely find something for yourself, I give a tooth. =) And I also give a link to an article where free photo stocks are collected.

  44. @seizetheimpress

    nine0002

    If using content on photo stocks is too easy for you, and you are eager to create and get up, you can take unique pictures in a similar vein, as the owners of this profile do. The guys are strange, but cool, bravo!

  45. @keti_spain

    Sometimes your merchandise can inspire you with ideas for an interesting presentation of photographs. How can you beautifully serve dolls? You can just take a picture of them on a photophone, or you can ... arrange a trip around the city for them! The very idea of ​​humanizing dolls is not new, but with a stylish implementation, it all looks cool. Although a little creepy in places. nine0003

  46. @timandtimicecream

    When writing this article, it is not always possible to maintain objectivity, so I introduce you to the profile that fell in love with me at first sight. Something from pop art, something from minimalism... Personally, I am delighted! I definitely advise you to look through the account, pumping in a combination of bright colors is guaranteed to you!

  47. @42coffeeshop

    nine0002 This is my article, I do what I want until the editor sees it. =D Therefore, I show another profile on Instagram, which is similar to the previous one. Again, bright colors, mouth-watering photos, party-like, modernity. A little more and I will perform an ode to these profiles! In the meantime, I'm singing, you run into these accounts to soak up the beauty.

  48. @alexandriaslens

    Oh, we have a good charge of inspiration and practical advice! At least I really hope so. And therefore - at the end of the article, dessert. =) A profile of a talented photographer whose pictures you want to look at, and look at, and look at. Let's discard all the problems: a drop in activity on Instagram, an unwritten content plan... Just enjoy. nine0003

  49. @service1ps

    Well, now we have reached the promised figure of 50! Although I put the profile to the end, it takes first place in my heart. Yes, yes, this is the Instagram account of our 1PS Service! We try to please you with beauty and usefulness 2-3 times a week: we talk about useful things with metaphors and jokes, select images with trepidation. And, of course, do not forget to spoil you with gifts: subscribe to our profile, repost any post in your stories and get a 5% discount on any Service service. The commercial break is over! =)

Conclusion: why did you need to watch beautiful Instagram accounts?

Yes, there was no need for anything. =D Of course, if you are not concerned about the successful promotion of your profile, it is useful to see what others are doing, analyze their chips, think about how this or that stylistic move is implemented. All this encourages improvement. So don't forget to periodically raid Instagram.

In the end, I want to share with you my observations:

  • Empirically, it has been proven that if the profile has a sloppy or banal avatar, the rest of the design will also be lame. In order to save time when collecting profiles, I did not even log into accounts with a so-so avatar. What follows from this? That the avatar should be beautiful! It is with him that the user begins to get acquainted with your company. May it be successful.
  • Accounts with an aesthetic product by default, such as flowers or cakes, prefer not to implement any chips. And in vain. All profiles become one person and it is difficult to single out at least some company. nine0008
  • In addition to inspiration, the analysis of beautiful accounts and the analysis of competitive accounts on Instagram allow you to identify imperfections in your own profile. Detect and eliminate. =) By the way, if you don't know what to pay attention to, this article will make your life easier. In it, we told you how to objectively evaluate your account.

If you don't have the time and energy to shovel mountains of profiles, analyze something there, for this you have us. We will evaluate your competitors and tell you how to improve your account. Learn more about Instagram promotion here. nine0003

Would you like to be consulted in detail? Our Support Department specialists are so cool that they will tell you about social networks just as well as real SMM specialists.

Write to [email protected] and find out how to start working on your account.

# SMM # promotion in social networks # content ideas # social networks

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