If you’re in the business of selling clothes, then you should know that having a strong presence on Instagram is crucial. Instagram has a huge audience with a focus on visual content, which helps to promote products like clothes.
Simply having an Instagram account for your clothing business is not enough. You need to make sure that you’re using the right strategies to sell your clothes on Instagram.
To give you a head start, let’s go over some ways to sell clothes on Instagram. By following these tips, you’ll be able to reach a wider audience, boost your sales, and take your business to a new level. Let’s get started!
How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
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It’s safe to say that selling online, especially on Instagram, is great for any kind of business, no matter what type. Let’s break down why.
Instagram is a fast-growing social media network with incredible advertising potential. Billions of people will hang out on the platform for hours, watching stories, reels, IGTV, live broadcasts, and scrolling feeds.
There are more than two billion active users on Instagram, and as one of the most popular social networking platforms globally, it has become a key platform in the ecommerce world.
In the quest to discover new products, more than 200 million Instagram users visit at least one Business Profile every day. The platform’s format helps users find what they want quickly.
For example, Instagram Reels are great for product discovery, as there are more than 200 million Instagram accounts recommended to users based on their interests and activity. Instagram’s algorithm can help you reach your target audience on the platform.
In other words, your choice to sell on Instagram will inevitably draw people to your business.
Instagram Shopping allows businesses to set up a dedicated Shop tab in their profile and tag products in postable content. That means your potential customers can buy a product right from your profile—without even leaving the app!
Users can click on a product tag to learn more about the product and buy it right away
Shopping on Instagram is very popular among consumers—44% of people surveyed use Instagram weekly to shop using features like shopping tags in posts.
All you have to do to sell on Instagram is convert your profile into a business account. That way, you have access to countless advertising tools and analytics that can help you succeed with your endeavor.
The best way to sell products is to connect your online store to Instagram. This requires having an ecommerce platform. If you sell online with Ecwid by Lightspeed, you can do that in no time.
Sign up for Ecwid by Lightspeed to start selling clothes on Instagram and get the most out of product tags.
It is pretty easy and relatively simple to set up your shop online. To sell clothes on Instagram, follow these steps:
First, you need to decide what kind of clothing store you want to set up. You can simply sell new clothes online, either clothing you make or dropship. You can also create a place for others to purge stuff that they do not wear anymore and then sell used clothes. See, that’s the best part of owning your own store: you get to decide what you want to do!
If you decide to sell second-hand or vintage clothes, a key thing to note is that the clothes should be in good condition—aka no stains, noticeable flaws, or holes.
To start selling on Instagram, make sure your Instagram business profile has these three key features:
Profile photo: You should choose a logo or photo that is on-brand. This is what people will use to identify your clothing company.
Eye-catching bio: Include a well-crafted and eye-catching bio in your Instagram Business profile. Make sure it is clear and gives a simple, concise description of your clothing business. In other words, let people know what you have to offer through your bio.
Learn more: How to Write a Great Instagram Bio for Your Business Profile
Link to your online shop: You should also add a clickable link to your store in the URL section of your bio. This shows up in your profile and helps drive traffic to your online store from stories and individual posts. Your unique URL also affords you the chance to track how many visits you have on your website.
This bio has it all: contacts, link to the site, and a CTA to encourage users to shop
When it comes to selling clothes on Instagram, high-quality images are a must. Your photos should be well-lit, brightly colored, and clear. Avoid using filters that make your photos look overdone or washed out.
Instead, focus on highlighting the natural colors of your clothing.
In addition, be sure to style your clothing in a way that is visually appealing and showcases the garments in the best light possible.
In the item description, include the measurements of each item and provide any other important details. Though having concise and informative descriptions are good, engaging visuals are essential, so you should focus a lot of energy on pictures.
Hashtags are a great way to reach a wider audience on Instagram. When using hashtags, be sure to use them strategically in order to maximize their impact. First, do some research to find out which hashtags are most popular within your niche. Start putting those hashtags in your posts, using a mix of both popular and niche-specific hashtags in order to reach both a wide and targeted audience.
When it comes to clothes, specify the dominant characteristics of each clothing piece. Indicate whether they are from a thrift store, vintage, classic, or popular brand.
You should especially be specific if you’re selling gear. Hashtag the posts based on the new customers and audiences you want to attract.
Learn more: How Instagram Hashtags Can Make or Break Your Sale
Product tags are a proven way to use Instagram optimally. With product tags, you can use the platform like an ecommerce site. Potential buyers can click on each item in all kinds of posts. And then when a tag pops up, it shows the price and how to purchase the item. This makes buying your products seamless while cutting down on tiring DMs about costs and details.
Tip: use product tags in stories when posting pictures of your customers
Learn more: How to Sell on Instagram in 2022: Complete Beginners Guide
In addition to using high-quality images and strategic hashtags, it’s also important to post engaging content if you want to sell clothes on Instagram. Your posts should tell a story and highlight the unique features of your clothing line.
Make sure to post content that is interesting and relevant to your target audience. The goal is to create content that will resonate with potential customers, making them want to learn more about your brand and buy your products.
Ensure to utilize the different types of content available to you, including reels, stories, and lives. You can make all the content you create shoppable, increasing the odds that customers will buy your clothes from a video or image.
You can tag products in your reels too
If you want people to take action after seeing your posts (i.e., buy your clothes), then you need to include calls to action in your captions. For example, you could include a link to your website or online store in every post. Or, you can include a specific call-to-action in your posts, like Shop Now or Visit Our Website. By including CTAs in your posts, you’ll be more likely to drive traffic to your site and close sales.
Offering discounts and promotions is a great way to increase sales on Instagram.
People love getting deals on clothing, so take advantage of that by offering deals from time to time. For example, you could offer free shipping for orders over $100, or give away a free item with every purchase.
Whatever the discount or promotion you decide to offer, just be sure to promote it heavily across all of your Instagram content so that people know about it.
Selling clothes on Instagram can earn you enormous revenue. If you are already using social media to make sales, you probably already know this fact. But if you haven’t taken advantage of social platforms yet, you are missing out on the plethora of benefits embedded in selling on Instagram.
While there is no promised amount of money you can make selling clothes on Instagram, doing so will only help your business thrive. With some effort and your newfound knowledge on how to sell clothes on Instagram, you can make a significant sum. Just make sure you have quality merchandise, give reasonable prices, and promote your store appropriately.
Using a rock-solid and reliable ecommerce platform like Ecwid by Lightspeed will give you an even greater chance for success. More so, Shoppable Instagram posts from the platform’s ecommerce side helps you meet your customers’ needs, all while connecting with news, your favorite brands, and friends. Using all the tools at your disposal will help you have a profitable and sustainable business.
What are you waiting for? Get started selling clothes on Instagram from your Ecwid store today!
Selling clothes is one of the best ways to make good use of the pieces you don't wear anymore and even make a full-time income online.
And Instagram is a fantastic place to sell clothing on the Internet.
Instagram is a social media platform that allows you to link your store and sell things to millions of users. It's one of the best places to sell clothes, shoes, bags, accessories, and jewelry.
Many people are successful in presenting and selling beautiful fashion on IG. You can easily show new or used items on social media and earn extra cash.
If you are looking for the best tips for succeeding with a fashion page, follow this ultimate guide on how to sell clothes on Instagram.
We'll go over what you need to know to master Instagram and be successful. You'll find the best plan, strategy, and course of action you can take to sell clothes online.
Panaprium is proud to be 100% independent, free of any influence, and not sponsored. We carefully handpick products from brands we trust. Thank you so much for buying something through our link, as we may earn a commission that supports us.
There are a few technical details you should be aware of before you can sell clothes on Instagram successfully. The basics are crucial to get right, or you risk starting on the wrong foot.
If you've used the platform in the past, you already know the basics and what to do. If you are new to selling on IG, these few beginning steps may be extra helpful to you.
First, you need to set up a new Instagram account. You can start with a personal account then switch to a professional or business one at any time to access Instagram Insights and help your business grow.
Instagram provides extra features for businesses that personal profiles can't use. However, it's common for individual accounts to benefit from more organic reach. So switch to business only later on.
Then, you'll need to choose a payment processor. You can use PayPal, Venmo, or many others. You could even set up your own online clothing store on another platform and use Instagram as a marketing tool.
Check out our article on the best places to set up a store and sell clothes online.
To succeed in your new Instagram business venture, you need to decide what clothes to sell. You can sell any fashion product online that is still in good condition in general.
It includes many types of textile and apparel, clothing, bags, shoes, footwear, and accessories. You can find buyers for your items, whether they are new or pre-loved.
On Instagram, you can sell high-street brands or high-fashion or anything in-between, brand new or used. Only sell quality products for happy, returning customers.
Make sure the clothes you plan to sell don't show any imperfection, misalignment, poor stitching, rough edges, mismatched patterns, irregularities, or defects.
To effectively sell clothes online, you need to find out what people want to buy and offer specific designs that answer their needs. Keep an eye on trends to ensure that your items will attract potential customers.
Follow the seasons and the trends that come and go. Old fashion trends also often tend to come back around. Research what is currently popular on Instagram and other platforms and make sure you offer what is in demand.
You can study similar items that have been sold in the past to understand what kind of clothes you can sell. With some time, experience, and know-how on your hand, you will get better at seeing trends and making product offers that sell quickly.
You need to describe what kind of clothes you are selling to succeed in selling items on Instagram. Make sure to include a thorough product description in your IG posts.
Instagram captions can be up to 2,200 characters long. It's plenty enough to make sure each user understands what you are selling.
But it's also recommended to keep your copy brief. Instagram captions get visually cut off at around 125 characters. And most users don't read through it all.
Business accounts should also use product tags in their posts.
Product tags allow you to highlight products from a catalog and help customers learn more about your product offering.
Being as thorough as possible in your product description will ensure customer trust and push hesitant customers to buy your clothes. If your product description is good enough, it will sell your items for you.
The key to selling clothes on Instagram and succeeding is to place the right product in front of the right people at the time. So make sure your potential customers can rapidly identify what you are selling.
People look at the product description to gather as much information as possible. Serious sellers usually provide many details. Include the following in your IG captions:
Especially when selling clothes on Instagram, you need to upload high-quality pictures.
Too many fashion sellers take low-quality photos of their clothes and wonder why they don't sell.
Stand out from the crowd and jump in front of your competition with unique, clear, eye-catching, color-matching, diverse, and on-brand product pictures.
Ensure each picture you upload on your feed puts your clothes in a good light so potential customers can rapidly identify that what you offer is what they need.
High-quality photos are a sure way to attract potential customers. Don't make the mistake of not putting enough time and attention into your product pictures.
Whenever possible, you should take a picture of yourself wearing the clothing items. Present your clothes realistically in a great setting without too many filters or lighting effects.
To make sure your feed is attractive to potential buyers, take good photos and consider the following:
BUY PHOTO EQUIPMENT ON AMAZON
On Instagram, you need to price your clothing items correctly to be able to sell them.
Avoid selling clothes for very cheap or a high price. Middle-range prices are the most successful.
If you choose to heavily discount an item or make a deal that seems too good to be possible, it will probably turn many people off.
Offering your clothing items at a reduced rate isn't always the best strategy. If you place your prices too low, it diminishes your brand and the perceived value of your products.
Sell your clothing items at a fair price as it will help you get rid of them faster and keep people interested. Potential buyers will be more inclined to purchase one of your product offerings if the price is right.
What is important is people find the price fair and a good value for the product quality. It's crucial to get it right and price your clothing items correctly if you want to succeed in selling them.
Check out similar items that have previously sold on Instagram and other platforms to get an idea of how to price your fashion items. The price is one of the primary factors that influence online purchases.
Having good logistics in place is a crucial part of being successful. To sell clothes on Instagram, you need to have efficient processes and prepare a few things in advance.
Don't neglect shipping costs, or you risk losing your profits. You need to charge more money for shipping multiple items as well as sending orders internationally.
Prepare shipping materials and packing supplies, including packaging, boxes, labels, bags, paper, cushioning, foam, strapping, wrap, and tape.
BUY SHIPPING SUPPLIES ON AMAZON
Don't forget to send invoices and track everything. You need to be on top of things and monitor every sale, unpaid invoices and re-list items that didn't sell.
Keep in mind that you should never dispatch an item without receiving payment first. And let the customer know that you have received their money and thank them.
And stay safe by not disclosing any personal information and preferably communicating with potential buyers using Instagram direct messages.
You can be very successful in selling clothes online using Instagram as a platform. Make sure you stay consistent with your brand, theme, style, and posting schedule.
Be present on the platform every day and post as often as your schedule allows you to. It will help you sell your clothing items faster and keep people interested in your brand and products.
Instagram is a social media platform that is fantastic for fashion. You can take a few pictures of yourself wearing each item and share them every day. Then, let people contact you to purchase them.
Instagram is very visually stimulating and offers perfect opportunities for fashion sellers. The high number of users makes it easy for you to find potential buyers. But the competition is also high.
That's why staying consistent will put you at an advantage. Make a routine and keep steady with your content and ensure each upload is attractive and high quality.
Engage with the community
Engage potential customers and talk to people in the community as often as you can.
Increase your followers in the fashion community and the niche you chose and keep them engaged.
Every day, you need to make posting stories with product links a priority. Make your followers interested in your offers by communicating with your audience as much as possible.
You can talk about your favorite items in advance, organize a closet sale, and promote your sale through stories. Mix pictures and videos, and upload multiple photos at a time in a carrousel, and don't neglect Instagram Reels.
You can also collaborate with other accounts and promote each other. Be present in the community and extra helpful and engage with other creators and sellers.
You need to develop a more personal relationship with your audience and keep them interested, showing your style through personality and uniqueness.
Make sure to read notifications, answer questions, and reply to comments. The more active you are on Instagram, the faster you will grow and have success selling clothes.
To sell clothes on social media platforms like Instagram, you need to let people know you exist. It's crucial to raise awareness about your brand and what you offer.
But it takes a lot of hard work to grow your account only using Instagram. The platform has millions of users, and everyone is competing for attention.
One of the best ways to see your following increase is to use other platforms. Be active on other social networks to drive new users and followers to your Instagram clothing store.
You may already have a growing audience elsewhere that you can direct to your IG page. Or start from scratch and grow your following on other social media platforms that are ideal for fashion.
Social networks come and go and if you have limited time, choose the right platforms that are growing in users where you can reach a high amount of people for the least effort.
Ensure your content is relevant to each platform and fits your style and your products.
Post consistently and encourage your audience to follow you on Instagram as well.
Please your customers
Instagram is a simple way to sell fashion items. But you need to keep your customers happy like any other business venture. Reply to buyers concisely and rapidly, within a day, at the very latest.
Ensure you offer better products over time and to please your customers. You want to establish a good reputation and be known as a reputable seller.
Provide as much accurate information on the product as you can. You can also offer a quality guarantee or warranty when selling clothing items on Instagram.
Inspire trust and be customer-oriented. Your number one priority is to make customers happy and satisfied. Returning customers are the best source of revenue and marketing for your brand.
Make sure they remember you and keep them interested in what you have to offer next. Thank your customers after each purchase and do your best to stand out from the competition.
Put processes in place to ensure quality and authenticity. Be sure to answer as many questions from potential buyers as you can. Update your offers accordingly, and don't forget Instagram terms and policies.
Was this article helpful to you? Please tell us what you liked or didn't like in the comments below.
Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.
The first social networks emerged as a means of communication for friends, relatives and acquaintances living far from each other.
But over time, they began to play another role - to unite producers and consumers, sellers and buyers. Users share attractive ads in them, see “seductive” ads, search for information and product reviews.
Every social media platform—Facebook, Instagram, Pinterest, Twitter, VKontakte, etc.—is designed to connect users, but some platforms are better than others formatted for specific purposes. For sharing fashion trends that rely so much on visual representation, channels like Instagram and Pinterest are leaders. nine0003
Posted on Instagram, photos of fashionable design novelties, current makeup trends and images of stars on the red carpet are seen by millions of users. And if the platform itself does not carry out direct sales, then it copes 100% with the function of increasing brand loyalty.
Advertising on Instagram does not look intrusive, but on the contrary, it tries to be as targeted and native as possible, which ensures a high level of user transition to the brand page.
Therefore, when promoting brands related to fashion and style in social networks, marketers should definitely pay close attention to this particular social network. nine0003
Infographic “Instagram Fashion Influence” brings together the results of a survey of more than 2,000 users that clearly shows that Instagram is a favorite for fashion fans around the globe and clearly influences shopping behavior.
We invite you to read the survey data and find something useful for yourself.
The environment has always had an impact on people, and with the current increasing dependence on smartphones, the impact of applications and social networks is also increasing. We surveyed over 2,000 Instagram users to find out how a popular app influences their fashion and beauty purchase decisions. nine0003
( 90% of them women, 81% - men.) Generation users
63% of respondents identify themselves as fashionistas or people who follow new fashion trends. ( 68% Women and 59% Men monitor fashion.)
Distribution by class
After browsing Instagram 72% users make a purchase related to fashion and beauty. (Of these, 77% women and 63% - men.
)
Generation Structure:
How strong do users perceive the influence of the Instagram accounts they follow? nine0003
(1 - strong influence, 5 - there is no influence)
How willing are users to shop for fashion and style after seeing them on Instagram?
(1 - very willing, 5 - reluctant)
Most purchased goods: clothes, cosmetics, shoes, jewelry, other.
29% of made a jewelry and accessories purchase after browsing Instagram.
(Of these, 2 times more women than men.)
Insta-influence on the purchase of jewelry by generation:
Insta-influence on buying jewelry by location (we left this data for those of you who sell internationally 😉 ):
Men in 5 pa w pay more attention to Instagram posts with shoes than women.
And at the same time, not many Instagram users use the “buy now” feature. ( nine0020 82% DO NOT use, 18% do.)
1 in 3 respondents admitted to using Instagram directly in a store when making a purchase decision.
Influence of instagram on buying decisions across generations.
What type of content has the greatest impact on users?
Men in 2 times are more willing to buy goods under the influence of a personal message than women.
Insta Influence: Millennials
The type of content that has the most impact on millennials.
How often instagram users post content related to fashion, style and beauty. nine0003
Men in 2 times are less likely to post fashion and beauty-related posts on Instagram than women.
Which social network has the greatest influence on your shopping habits? nine0367 Content:
Fashion blogger publishes articles, notes, photos and videos on the topic of the fashion industry.
For example, she talks about styles, shares successful combinations in clothes, reviews collections, highlights trends, posts interviews with designers. Keeping a fashion blog is helped by attending shows and parties, reading books on the topic and articles in industry publications, meeting and communicating with industry representatives. Personal sites, Youtube channels, accounts on Instagram and other social networks become platforms for publications. nine0003
In a previously published article on the link, we talked about the features of such work and how to become a successful fashion blogger. Today we will share tips on naming, niche selection, monetization recommendations, content ideas and ways to stand out from the competition.
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The first step in a new endeavor is choosing a niche, ie. you have to understand what you want to blog about, what materials to publish. Brainstorming will help answer questions:
Next, do your research to find out what competitors you have and how they work.
After analyzing other people's blogs and answers to your questions, it will be easier for you to understand how to stand out from the rest and find a unique niche - topic, presentation style, content, design. nine0367 Back to content
Starting from the chosen topic, search for a suitable name. It is worth stopping the choice on an easy-to-pronounce and endowed with meaning option. Worthy names are Sea of Shoes, A Beautiful Mess. Many turn to various neoplasms from the words fashion and style. There is no need for this, especially since such options are too commonplace. If you intend to share subjective opinions and are looking to build a personal brand, consider adding your first and/or last name to the title. nine0367 Skip to content
Successful fashion bloggers know where to start a blog. Top recommendations for free platforms and social networks, including Blogger, Livejournal, Tumblr, Instagram, Vkontakte, YouTube, Facebook, plus WordPress templates, Joomla and Squarespace.
Once you get reader/follower recognition and start making money from your blog, it's worth considering building your own website from scratch.
To content
When giving advice on how to start a fashion blog, it's impossible to bypass the theme. We are talking about the site, not pages on social networks. Think about organizing your blog space. All important sections should be placed in a prominent place at the top of the page, or highlighted in color. Give preference to a simple design, the main thing in a blog is content. Nothing should distract attention from the content of articles and videos. Crowded pages with visual elements negatively affect the perception of information, it is easy to get tired of them. High-speed Internet tempts fashion bloggers to place photo and video sliders on the main page, mercilessly devouring user traffic. Are you sure that readers will want to spend time and gigabytes downloading unnecessary content? nine0367 Skip to content
Blog content is king.
You have chosen a unique niche that will help you stand out from the competition. Think about the main topics you are going to cover. Don't take on everything at once, such as reviewing magazine footage and publishing translations of news from industry sites like BOF. Decide on the main topic of the blog, for example, you can become an expert on boots, discuss the shortcomings of organizing Fashion Weeks, talk about salaries in the industry, share interviews with experts, publish reviews of creative design studios. nine0003
Not all reference blogs stand out from the rest with exclusive content, some rely on design or presentation techniques. For example, WhoWhatWear publishes collages with images of people and prices for these outfits, and Fashion Gone Rogue has created a special section with editorials.
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Regular content updates cause search engines to identify your site as active and relevant. nine0022 Skip to content
Article lists
Readers love this format, but the Internet is littered with monotonous collections that differ from each other by a couple of points. It is important to create unique content. For example, when compiling your own list of extraordinary designers of the 20th century, share your personal opinion with readers. The rating should reflect your vision. Lists and tops capture the attention of readers/followers if they reflect a unique perspective and expert approach. nine0003
How-To Guides
Once you have a good understanding of a particular topic, you can share your experience and create how-to guides for readers: how to build a basic wardrobe, how to get caught up in street style photographers, and so on.
Interview
We have already talked about the value of publishing an interview.
Don't limit yourself to talking to designers. Interview fashion industry professionals (buyers, photographers, marketers, CEOs, models), fashion connoisseurs, loyal brand fans, etc. nine0003
Reviews
Don't forget about the opportunity to earn money and popularize your blog by reviewing brand collections or showroom assortments.
News
People are hungry for news. The competition in this area is high. A fashion blogger should share news from primary sources, provided with personal comments and opinions.
Personal experience
Why not tell us about your experience? Share with readers the story of your love for the fashion industry, write about your first steps in the blogosphere, tell about interesting cases from your life. Thanks to personal articles, the author becomes closer to the audience, it is interesting to watch him. nine0003
Debunking myths
The fashion industry is full of myths.
You can work on exposing them. Are models really dumb and Anna Wintour the devil? Is a designer a creative profession? Do editors just go from one party to another?
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According to Business Insider, fashion brands will spend up to $15 billion on blogging by 2022. Why not take a bite out of the big pie? Experts told how to get money from a fashion blog. nine0003
Affiliate Marketing
Post links on your pages to products you like in partner online stores. All conversions are tracked, and you get a percentage of each sale.
Display advertising
Google AdSense allows you to show ads on your blog pages, the higher the traffic, the more income.
Sponsored Posts/Stories/Videos
If you're a successful fashion blogger on Instagram, YouTube, or elsewhere, brands will take notice and want to order some form of paid advertising. You may have to review the collection, recommend certain products, share your opinion about the philosophy of the brand close to you.
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Selling a branded product
Once you've gained popularity with subscribers/readers, it's easy to start selling a branded product. If you write about sustainable fashion, order eco-friendly shoppers with your own logo. You might want to sell stylish throws or mugs, basic t-shirts, or other merchandise.
Paid Membership
If you've become a fashion expert and have gained reader/follower recognition, understood the secrets of how to run a fashion blog, consider introducing premium content that will be available through a paid membership subscription. nine0003
Paid consultations or online courses
Another earning option for experts. Have you become a guru in creating images for publication? Do you know the secrets of entering some kind of fashion profession? Give readers the opportunity to learn from your experience, conduct paid online courses or consultations.
Brand Ambassador
Become an ambassador for your favorite brand by getting paid to promote its products and philosophy.
