How to see the views on your instagram post
How to See Who Viewed Your Instagram Videos in 2 Ways
- You can't see who views your Instagram profile, but you can see who views stories and videos.
- For Instagram stories, you can see exactly who viewed your story while it's still live.
- For video posts, you can only see the total number of views and users who've liked the posts.
While you can't see who viewed your Instagram profile, there are two ways you can track the viewers of video content you post on Instagram.
To see who viewed a video on your Instagram story, you'll have to tap the story while it's still live. The total number will appear in the bottom left hand corner. Tap to scroll and view the names of all the users who've watched the story.
For a video posted to your profile feed, tap the label underneath the post. Unfortunately, you can only view the total number of views but not the individual user names. You can, however, view the users who have liked it and, thus, have viewed it.
Here's how to see who viewed your Instagram videos.
Can you see who views your Instagram?
Instagram offers no way to see who has visited your profile.
While the list of Instagram profile visits is hidden, you can get a pretty good idea of who has been checking you out when they interact with one of your stories or video posts.
How to see who viewed one of your Instagram stories1. Open Instagram on your mobile device.
2. Tap on Your Story – the icon with your profile picture – in the top left hand corner. You can also access your story from your profile page. Both will show a colored ring around your circular profile picture.
3. Tap Activity in the bottom left corner.
Tap “Activity.” Stefan Ionescu/Insider 4. You'll see a pop-up with the number of viewers and a list of the people who viewed the video.
You can scroll through the list to see their names.
1. Open the Instagram app on your mobile device.
2. Tap the profile icon in the bottom right corner of the screen.
3. Find the video you want to see the views for and tap it.
Note: Videos will have a video player icon in their top right corner to make them easily identifiable.
Check for the video player icon to easily identify your videos.
Stefan Ionescu/Insider 4. Underneath the video, you'll see a total number of views as well as a few of the names of those who liked it. Tap on these labels to view more details.
5. In the details, you'll see the total number of views listed again at the very top; the individual viewers' names are not accessible. Scroll the list to see the names of everyone who liked the video, or use the search bar at the top to save time and search for a specific person.
ou can see the number of views and a few names of the people who liked your video. Stefan Ionescu/InsiderNote: The views total is only available for videos – for still photos, the details pane will only show the names of those who liked it.
Marissa Perino
Marissa Perino is a former editorial intern covering executive lifestyle. She previously worked at Cold Lips in London and Creative Nonfiction in Pittsburgh. She studied journalism and communications at the University of Pittsburgh, along with creative writing. Find her on Twitter: @mlperino.
Read moreRead less
How to See Who Viewed Your Instagram Posts
Instagram has been the internet's favorite photo-sharing social media platform since its launch in 2010. More than 95 million photos are uploaded to Instagram every day, so maybe you're just a little curious as to whether you can see who views your Instagram posts, Story, or profile.
Here's what you should know about what you can track and how to see who viewed your Instagram posts…
Can You See Who Views Your Instagram?
Instagram is pretty lean on details about who views your profile and content.
As such, it's not surprising that questions like, “can you see who viewed your Instagram post?” are quite popular.
To some extent, it's possible to see who viewed your Instagram photos and videos—but this only really applies to Stories. Unfortunately, the app doesn't have this same function for regular photo and video posts. As such, you can't see who views your Instagram photos or videos posted in your feed unless they've liked it or left a comment.
However, you can see how many views a video post has.
If you own a business account on Instagram, you can also see the number of visitors you had in the past few weeks or how many users saw your content in their feed. But you cannot view the list of usernames.
Regular posts are limited to information on who liked your photo and commented on the post.
How to See Who Viewed Your Instagram Story
So now that you know that you can see who views your Instagram Story during the day, how can you access this information in the app?
You just need to follow these steps:
3 Images
- Open your Story by tapping Your Story at the top left.
- Swipe up on the screen. You'll see the number of people and account usernames of those who have viewed each photo or video in your Story. Only you are able to see this information.
If your Story has expired (it's been more than 24 hours since you posted it), you can check who has seen it up to 48 hours after it went up.
To do this, go to your profile. Then follow these steps:
- Tap the icon with three horizontal lines in the top right.
- Tap Archive.
- If you aren't already on the Stories Archive page, tap the title at the top of the screen to open the dropdown menu.
- Select Stories Archive.
- Tap the Story you want to check, and either swipe up on the screen or tap the icon at the bottom left.
The number of Story views includes replays. You may see a higher number of views than usernames if the same account has viewed your Story more than once.
If you're trying to get more eyeson your content, there are some things you can try to get more views on your Instagram Stories.
How to See How Many Views Your Instagram Video Has
You can check how many views your Instagram videos have, making them different from regular photo posts, which only show likes. However, if you want, you can hide the number of likes on your Instagram posts.
To check how many people have viewed your Instagram video, follow these steps:
2 Images
- Navigate to your Instagram profile and tap on the video you want to check.
- Underneath the video, you'll see that your video has been a given number of views. Tap the [X] views option to see the total views and likes.
- The first number on the following screen is how many views your video has. The second number is how many likes your video has.
You cannot see all the viewers' usernames individually, but you can scroll through the list to see the usernames of everyone who liked the video. If you're searching for someone specific, you can use the search bar at the top.
The views total is only available for videos. For photos, the details pane will only show the list of users who liked it.
You'll also see a View Insights button beneath your posts if you have a professional Instagram account. For videos, instead of tapping [X] views, select View Insights to view more detailed information about your video.
On top of the total number of likes, views, and comments, you'll also see the number of shares and saves. Instagram also displays the number of accounts reached by the post and the impact it had on your profile in terms of visits and new follows.
Are There Any Third-Party Apps That Let You See Who Viewed Your Instagram Profile?
When your favorite apps don't have the function you wish they had built-in, what do you do? Some folks might go on a quick search for an alternative in the form of third-party apps. Don't be fooled by any applications that make this claim.
In an article in Reader's Digest, Alex Heid of SecurityScorecard notes: “Anything advertising a feature that shows who viewed your profile would not be a legitimate service and should be avoided as it is likely just an app that is there to collect data for those who use it.
”
Instagram was acquired by Facebook in 2016, so it makes sense that there is some overlap between them. They have similar privacy settings, and you can't see who has viewed your Facebook profile, either.
Instagram Lets You See Some Details on Who Viewed Your Content
Maybe Instagram will consider adding something in the future to allow users to see who has viewed their photos. But in the meantime, the most you can do is keep an eye on who keeps tabs on your Stories and how well the videos on your feed do.
How to view Instagram statistics 2022
.
Instagram account statistics could only be viewed using third-party services and programs, but now it can be done in your own account and even from a computer to Facebook in Creator Studio. Where is this statistics and how to do it on Android and iPhone?
Instagram statistics for the account as a whole, individual publications and Stories can be viewed for free, but first you need to create a business account or an author account.
👉 How to make a business account on Instagram
How to make statistics on Instagram account
You will get statistics of the photo and the whole account after switching to a business profile or author account . You can do this for free. Previously, it was necessary to link the Facebook page. But now this can not be done.
But in order to run ads directly in the application, Facebook still has to be linked. To do this, you need to remember your e-mail and password from your Facebook account, as well as create a public page for your business account.
How to view Instagram account statistics
After transferring to a business account or an author account, you will see the inscription “View professional panel” and the “Statistics” button at the top.
If you immediately click the button, then you will immediately go to the Statistics of your Instagram profile.
If you click "View professional panel" - then you can see all the tools for working with a business account / author account.
Including there will be a line "all statistics".
The third way to view Instagram statistics - in your account, click the three bars on the top right and select "Statistics"
Instagram account statistics can only be viewed from the current moment. Everything that happened before, no one will ever know =) Therefore, you will see some intelligible statistics for the entire account within a week, and only new posts will have photo and video statistics.
What do statistics mean and how to use them for promotion on Instagram?
Statistics are needed not only to track the progress of an account, but also for potential advertisers who ask for the Reach and Engagement of an account before buying an ad. What does Instagram stats mean?
On the main screen, you can select the period from the top - statistics for the last 7 days or 30 days.
Accounts Reached - is the total number of people who saw your posts, Stories and IGTV) in a week, plus a comparison with last week. It differs from Impressions in that here each person (account) is counted only once, even if he watched your posts several times. Therefore, Reach will always be less than Impressions.
👉 Instagram reach: what is it and how to increase it?
Click on Covered accounts and more detailed statistics will open.
Subscribers and everyone else (by reach) - how many of the audience covered were subscribed to you, and how many were not.
Content type - which content received the most coverage (also broken down by subscribers and unsubscribers)
Here you can also see which posts were the most popular in terms of reach. And if you press the triangle bracket 9 on the right0013 > , then you can filter statistics on Instagram by other indicators (comments, likes, subscriptions, etc.
).
Impressions is the total number of content views. One person could watch several times, different content. Therefore, impressions are always more reach.
Actions in the profile are visits to your Instagram account plus clicks on the buttons in the account header (email, store, phone, etc.).
YOUR AUDIENCE
Return to the first Instagram Insights screen. In the Your Audience section, click the triangle bracket on the right > . Statistics on subscriptions and unsubscribes on Instagram will open.
Increase - on this graph you will see the number of subscribers, unsubscribers and total (subscriptions minus unsubscribes).
Below are statistics by location, age and gender.
Peak periods - time (days and hours) when followers were most often on Instagram.
CONTENT YOU POSTED
Go back to the first Instagram Statistics screen.
In the "Content you've posted" section, you'll see the number of posts/Stories/IGTV/Promotions in the last 7 or 30 days (depending on the filter on the top left). For each type of content, you can filter by all engagement indicators (impressions/reach/likes (likes)/comments/saves).
This will help you better understand the results of advertising from bloggers or giveaways. But this is only available for profiles with more than 10,000 subscribers. You can wind them up and go to the author’s account, especially if you don’t have enough 1000 subscribers and can’t wait to get new statistics right now. This will not hit the account engagement much. But ideally, of course, you need to grow organically, with the help of advertising from bloggers and targeting.
How to view post statistics on Instagram
To find out the statistics of views (and not only) of each publication - photo or video on Instagram, you need to open the desired post and click "Statistics".
The top line of statistics is the number of likes, comments (👉 Comments on Instagram: how to talk subscribers), transfers to Direct and saves.
Saves - how many times the "save" button was pressed.
Visits to profile - how many times they went to the account from this photo.
Reach - how many people viewed the photo. On average, there should be 30-60% of subscribers. Less - a lot of bots that do not look at posts. More — if you ran an ad, got featured, the post turned out to be very popular, shared, etc. The larger your account, the smaller the reach in % of subscribers. Old followers abandon accounts or lose interest. This is fine. The highest coverage (in % of subscribers) is for accounts with up to 1000 subscribers. To increase your reach, be sure to post regularly, with a content plan. Even according to the coverage statistics on Instagram, you can understand whether you published a post at the right time or not.
If you swipe up on these statistics on Instagram, you can find out even more interesting things about the statistics of the post.
Profile visits - how many people went to your account after seeing this post
Reach - how many people saw your post.
Impressions - how many times your post was viewed. One person can view multiple times, so impressions are always more than reach.
From main page - how many people saw the post in the feed
From "Interesting" - views from the recommended tab, with a magnifying glass. The more, the more likely that the post has become "viral" (it is sent to friends, it appeared in the recommended). Also, a large percentage happens if you promoted a post.
From profile — how many people saw the post by logging into your account
From hashtags — how many came from hashtags
From “other” - all other sources
Instagram Stories statistics
In a personal account, you can only see the total number and accounts of those who saw your Stories.
To do this, swipe up from the bottom of any Story on Instagram.
After switching to a business or author account, you will have detailed statistics for each Instagram Stories. What does each statistic mean?
INTERACTIONS
Total statistics on the number of reactions to your Stories:
Replies — how many people answered you in Direct on this Story
Clicks on the link — how many times after this Story they went to your account and clicked on the link in the description.
Visits to profile - how many times after this Story they went to your account.
REACH STATISTICS
Here you will see statistics on how many people see your Stories and how they find them:
Accounts covered by this Story (Reach) - total number of people who saw this Story
Impressions - how many times this Story was viewed .
Subscriptions — how many subscriptions after this Story.
Navigation = back + scroll forward + jumps to next Story + exits0003
Forward - Number of taps forward to view your next Story
Next Story - Number of scrolls to the next account's Stories. Here you can understand whether was interesting or not was History , whether a person wanted to watch your content further or moved to the next account.
Exits — number of exits from the Stories view mode. Again, you can see the statistics of how the Story was able to keep the attention of subscribers.
How to use Instagram account statistics?
Do not draw conclusions after the first week, how to connect free statistics on Instagram. Check how it will change for at least a month. Compare weekdays, weekends and holidays, good/bad weather outside.
Don't be in a hurry to "give it all away" if your coverage dropped in late spring and summer.
Previously, no one had such statistics, and people who do not know the general trends in social networks and the Internet are afraid of fluctuations in statistics in their Instagram account. In the fall and after the New Year holidays, there is always an increase, and in the spring and summer there is an outflow. Of course, this does not apply to "seasonal" businesses (spring-summer travel agencies have growth, for example).
Even though many of us have a smartphone as an extension of our hand, we still scroll through Instagram less when we are on vacation, it’s summer outside, etc. Therefore, do not rush to arrange another giveaway or pour extra money on advertising if your coverage decline is seasonal. But do not abandon your account, if necessary, make pending posts for the holidays. Then even if you yourself are resting, you will still flicker in the feed of subscribers.
You will have the most reliable statistics a year after you make it. Therefore, it is best if you monitor your indicators on Instagram and write them down separately, noting what you did - cheating, advertising with bloggers, advertising (targeting), other promotion methods.
How to view Instagram statistics and what it means
How did followers come across your account? What posts do they most often save, which ones do they forward to friends, after which ones do they most often decide to call or write? What cities do they live in? How old are they? What days of the week and what time of day are they most active on Instagram?
Statistics Instagram allows you to find out this most valuable information and, thanks to it, work more accurately with your audience and increase sales.
First of all, statistics must be activated
To access statistics, you need to switch your account to a business profile. Click on the menu (horizontal bars) in the upper right corner, select from the list "Settings" , then "Account" and "Switch to a professional account" .
More on this: "How to create a business account on Instagram."
Statistics will be collected from the moment you switched.
Post statistics
Now under each post we have a sentence "View statistics" . By clicking on it, we see several numbers.
We had information about the number of likes and comments before. But now we also have "airplane" - the number below it shows how many times your publication was sent to direct to other people. And also "flag" - it signals how many times your post has been saved.
"Profile visits - 9» . What do these words and numbers mean? The fact that 9 people who viewed the publication wanted to go to your profile.
Is it good or bad?
It may be different. This could mean that your subscriber thought:
“Wow, what a great post. I really wanted to buy from them. I’ll go see what kind of company this is, maybe I’ll ask them a couple of questions about the product.”
Or vice versa:
“Who wrote such nonsense? When did I manage to subscribe to this? For what? I’ll go look at their profile, maybe I’ll remember why I signed up, if this is not something promising in the future, I’ll unsubscribe as soon as possible.
What is reach on Instagram?
It shows how many people actually saw your post. For some, this figure may be shocking. Did you think that you have 10 thousand subscribers, and statistics show that each of your posts is seen by no more than 1 thousand people? Yes, it happens, and very often. Coverage from 30% to 60% is a good indicator for commercial accounts, 10% -15% is very common.
By swiping up on (i.e. tapping the stats with your finger and swiping up the screen), we see more stats.
What does it mean, for example, if you see such data in the "Interesting" section?
"Subscriptions - 2". This entry indicates that two people who saw your post decided to follow your account. That is, they were not subscribers before. How do you know how they came across your post? The answer may be further.
"Scope - 1026" . The post was seen by 1026 people, we have already talked about this.
Curiously, more than half of these people (52%) were not our subscribers. How did they see our post? We will also look for the answer to this question in the following data.
Impressions - 1597 . This entry means that the post was shown 1597 times. And Reach showed that our post was seen by 1,021 people – a lot less. How can this be? Very simple. The number of impressions is almost always greater than the reach, which means that part of the subscribers saw your post two or more times.
"From the Main - 770" . That is, 770 people saw your post just in their feed. These are your followers.
"From hashtags - 582" . 582 people came across this post thanks to hashtags. Here is a possible answer to the question of how 52% of people who were not our subscribers found our post, and where these two new subscribers came from. All of them came to you by hashtag, and two of them became interested in the account and stayed.
Unfortunately, this cannot be said for sure, we can only guess by comparing the data on hashtags, subscriptions and the number of people reached who were not subscribed to you before.
"From profile - 7" . These seven first came to the main page of your account, and from there they already went to the post. In what cases does this happen? For example, another Instagram account linked to you, people came to your main page, and from there they went to the post. Either the link to Instagram was on your website, or customers saw the name of your account in the office. There may be many options. The main thing is that people first went to the profile, and then they came to this particular publication.
"From Another - 240" . This line tells you the number of people who came to your post from other sources. For example, someone sent them a link to this post in Direct or shared it in another way (in an email, via messengers, on a website), or your post was saved, and then they looked at it again, and this re-view was counted in the line " From the Other.
"
This way we can see the statistics of any post that was published after switching to a business profile.
We also have the opportunity to find out the statistics of the account as a whole.
Account statistics
To see the account statistics, we again need to go to the menu (horizontal bars in the upper right corner) and click on the line "Statistics" .
Here we see tabs "Content" , "Actions" and "Audience" .
Content tab
In this tab, by default, we are shown our posts and stories sorted by reach. First, the most popular - that is, those who received the largest coverage, and then in descending order.
We are also told how many posts and stories we had in total in the last week (45) and how this compares to the previous week (5 more).
We can sort both posts and stories by different parameters and for different periods. By clicking on the button " All ", we get the opportunity to select posts with the most likes - for this we need to select the line with the word "Like marks" .
Or the one with the most comments. Or separate those posts, after viewing which readers started calling you - for this you need to select "Calls" . Or the ones that reposted the most.
You can also see the most successful posts by the sum of all these indicators - likes, comments, calls. To do this, select the first line - "Involvement" .
We can also make a selection for different periods - a maximum of 2 years, a minimum of 7 days. And see separately the comparative indicators of photo posts, video posts, carousels.
The same with stories. We can sort them by ostentatious indicators - "reach", "clicks to the site", "calls" and others, and also make a selection for different periods, but the maximum possible period in the case of stories is 14 days.
Action tab
In this tab, you can see how reach, impressions, and other important indicators have varied over the past week - the number of visits to the profile, clicks on the site, clicks on the "Getting Directed" button.
Explore
Explore shows our total reach and impressions for the last week.
We see that the coverage was 3854 people, and it is very much reduced compared to the previous week.
Total impressions - 17698 people, and also a noticeable decrease compared to the previous period.
Also on the graph, we can see which days the coverage was more or less.
And by pointing a finger at this graph, we see specific figures - one and a half thousand coverage on Monday and Wednesday, almost the same on Tuesday, on other days much less.
Interactions
In the "Interaction" block, you can see how many visits to the profile, clicks on the site from the profile, clicks on the button "How to get there".
We are also shown a graph of the distribution of this activity during the week. We see that the most actions were on Wednesday - 57 pieces.
To see specific figures, touch this graph with your finger.
“Audience” tab
In this tab, we can see how the number of your subscribers has changed over the past week, in which cities and countries your subscribers live, how old they are, what time they are most active.
Growth
This tab gives us information about the number of subscribers. In particular, about how many people have unsubscribed from us, how many have subscribed, and what the result is an increase - it can be positive and negative, when after all the subscriptions-unsubscribes, the number of subscribers has decreased.
In our example, 12 unsubscribed, 16 subscribed, the end result is plus 4 subscribers this week.
Below we see a graph of the number of subscribers. We see a failure on Saturday. We can press our finger on this failure, and we will be shown more detailed information about it. We see that on Saturday, December 7, three people unsubscribed from us and no one signed up.
And if we want to find out what kind of publications led to such a result, we can click on the button "View publications" and we will see just posts and stories for December 7-8 and statistics on them. In this way, you can understand which publications readers do not like.
Although in our case the numbers are too small to speak of conclusions. Rather, they are within the bounds of statistical error.
Top locations
Below we can see information about the cities in which our subscribers live.
As expected, the Moscow children's center, whose account we are considering, has the majority of subscribers from Moscow.
And by clicking on the button "Countries" , we will find out from which countries in what proportion we have subscribers. Also, most are expected from Russia, but there are also from Kazakhstan, the USA, Ukraine and even Brazil.
Age range
In the next section, we can see what age men and women are in our account.
We see that our subscribers are dominated by people aged 25 to 34 years, slightly less women and older men - from 35 to 44 years old.
Interestingly, our account is also followed by schoolchildren under the age of 17 and older people over 65.
Where Instagram has gone!
Gender
Here we are shown that 71% of our subscribers are women, only 29% are men.
Followers
This section is called “Followers” for some reason, although it would be more correct to call it “Followers Activity”, because that is what it shows: at what time of the day and what days of the week your followers are most active on Instagram.
By clicking on the button "Days" , I see that the most intense color is on Monday, Tuesday and Wednesday. So, these days the audience is most active. The palest one is on Saturday, apparently on this day our subscribers take a break from gadgets.
With the button "Clock" you can view the activity by the clock. Expected little activity around 3-6 am, maximum activity around 6 pm.
So, we figured out what Instagram coverage is and why everyone is fighting so hard for it, how to see the place of residence and age of your subscribers, how you can really isolate the most effective publications.
