How to see the post of instagram private account

How to See Private Instagram Account Posts?

Are you looking to see Private Instagram Photos and Videos? Here we have some simple tips to achieve that. Numerous social media sites, such as Facebook and Instagram, are available worldwide. With the help of these social media sites, you can easily communicate, share your photos, and even make cool friends without any hassle.

If you are an Instagram user, you might look for a Private Instagram Account Viewer Apps. On Instagram, uploading photos and videos will give you a better experience. It is also a social photo-sharing platform with more than 500 million active users who regularly upload pictures. As a result, it has become the top-rated social media platform for users worldwide to share videos and pictures.

How to See Instagram Private Account Posts

While checking out the best profiles on Instagram, you may look across some professional-looking Instagram profiles, but you would not be able to check them all. It is mainly because of privacy, which does not allow you to check pretty-looking Instagram profiles. In this article, we are looking at how to see Instagram private account posts legally and safely. However, you can also use some free Private Instagram Profile Viewer apps too, if needed.

All Instagram users have complete control of whether someone can check out their content, videos, and pictures by making an account private. By doing this, only approved followers will view videos, photos, stories, or highlights. Similarly, if you set your account as private, your approved followers can only view your photos and videos.

If you have a crush on someone and want to know how to see private Instagram Posts, you should take the help of a private Instagram viewer without any second thought. It would help you view all those private profiles and their posts without even notifying them. Some users prefer to view other Instagram users’ photos and images anonymously, especially private Instagram users.

There are millions of people all around the world who prefer using third-party services to view private Instagram accounts due to its several benefits and features. It is easy to use, and you do not have to be tech-savvy due to its tremendous and straightforward interface.

But it is not recommended to try to view the Private Instagram Profile using any mobile app since the mobile Instagram viewer works in another way. So here we are describing the legitimate way to see a private Instagram account. It is a simple trick, and there won’t be any issue following the method to see any private Instagram account you like.

Also Read: View Private Instagram Without Human Verification

Safe and Legitimate Ways to See Private Instagram Accounts and Posts

The only recommended way to view any private account is legitimate and safe. There is no trick involved here, but you must follow the steps below. The reason here is that there are some third-party tools available to view some of the popular Instagram profile posts anonymously, but the recent reports show that most of them are working.

1. Send a Follow Request

Yes, sending a follow request to spy on an Instagram private account would be very beneficial. First, make sure you are sending it to the owner. You should always click the follow button to notify them about your interest in connecting. After doing this, the follow button will act as a requested mode. Now you need to wait for the owner’s decision. After that, you will check out their Instagram photos and videos to see if it is a positive response. Otherwise, you can go to the next step.

2. Make a Fake Instagram Profile

If the account owner is not ready to accept your follow requests, then it is the right time to make a fake Instagram profile to check their posts. You can give a different name while creating a fake Instagram account so that the owner will not identify it.

It would be best if you always made your fake account private so that the target profile owner would never be able to spy on your posts. Also, upload some decent photos which will look like a genuine profile. Now, send a follow request and see how it goes.

Fake account creation is only a trick; we never recommend that, so do it only if you need it. Always go the right way so that you won’t face any issues in the future. Even though Fake Instagram account creation to view any profile anonymously is a trick, some people legitimately use the same note. So, please remember to use the same only for fun or not make anything wrong to others.

3. View Instagram Profile From Friends Account

Another legit way to view a private Instagram post is by using another Instagram account. For example, suppose your friends or family have an Instagram account in which the target Instagram user (private Instagram account) is on their friend list. In that case, they might be able to see their posts, including photos and videos. In that case, you can view private Instagram posts using your friend’s Instagram account.

4. Wait and See For a Public Profile Switch

We have seen that, at some time, users might change their account status from private to public and public to private. It may not happen all the time, but there are chances that the private Instagram account might get changed to a public Instagram account. So, if you have the patience and are looking to view the private account post legitimately without following the account, the only option is to wait and see for an account status change from private to public.

Also Read: The Best Private Instagram Profile Viewer No Survey Apps

View Instagram Account Using Instagram Profile Viewing Apps

Some apps and tools can view public Instagram profiles for free and anonymously. Several free working tools are available that help sees Instagram profile posts. But due to the recent security restrictions from Instagram, most are not working. Also, recently, we noticed that most tools claiming free private profile viewing options are not working anymore. Therefore, per the latest Instagram update, private account posts can only be seen from the Instagram app or website.

However, some working free apps can show public posts without logging or registration. So you can use such tools to view any public profile posts. But as mentioned before, we use the official app or website for any private account.

Conclusion

At last, as said above, it is always recommended to go the right way to see any private account. It will be risk-free, and you don’t have to worry about any issues. Try following the account profile you wish to see, whether a private or public account.

Also, regarding the Instagram profile viewer app, you can always try them to see whether it works. If you are lucky, you can find something worth checking. However, due to the regular update and the security enhancement of Instagram, most such tools might not work. So, always keep that in mind. And never make any payment for any such services that claim to provide free private Instagram viewer service or any private Instagram account.

Legal and legit, you can view a Private Instagram Profile or Account only via the official Instagram App and Website.

Frequently Asked Questions

Can I view the Private Instagram Profile Using Android and iOS Apps?

You can view any private Instagram profile using the official Instagram app if the particular private Instagram account is on your friend list. You can view the profile using the Instagram App on iOS and Android.

Is there Any Third-party Apps Available to View the Instagram Profile?

There are apps available in the Play Store that offer the option to view a private Instagram account. However, none works perfectly, as Instagram’s security won’t allow such apps to see any private content. We have explained the working of third-party Instagram viewing apps in another article.

Can I Download Instagram Videos and Images From Official Instagram App

No, using the Official Instagram App, you can’t download any Instagram Posts or Videos directly. Instead, you need to use any third-party apps or tools to download Instagram Photos, Videos of any particular Instagram Profile. There are plenty of Instagram downloaders available that you can use for free.

Why Some Instagram Viewing Apps Not Showing Any Details?

If you check the internet, you can see several Instagram Profile viewers. Out of them, some are legitimate and work without any issues. But a large number of websites never show any details. They are running only to show ads. Visitors are redirected to several other websites that will offer several popup ads. In the end, those websites won’t show a single result either. If you find such websites with popup ads and redirection, avoid them.

Why Some Legitimate Instagram Viewer Apps are also not Working?

As mentioned above, several safe Instagram Viewer apps are available to show Instagram Profile Posts for free. But due to the restriction from Instagram and blocking from the Instagram server, those websites might also face downtime. However, those downtimes might be temporary, and the website will work as usual.

Is There Any Tricks Available to View Private Instagram Posts?

The tips mentioned above are the best ways to see private Instagram account posts. If you can’t find anything listed above, another option is to seek your friends’ help in the friend list of your desired and searched Instagram account. It is not the best and most convenient way to see private Instagram posts. It will work only if your friends have access to see the posts of that particular Instagram profile.

Follow and Contact the Person

Another tip is to send a follow request to the Instagram profile and then contact the person by other means. If possible, request them to accept your request. If they find your profile is genuine and acceptable, they might take your request, and thus you can see the Instagram posts of the specific private Instagram account.

Can We Request to Make a Private Account Public?

Within the Instagram app, there is no way to request to publicize an Instagram account from the Private Instagram status. The only way is manually to ask the private Instagram user by any other means to request to make the private Instagram account a public Instagram profile.

Can I View Private Instagram Account, if my Account is Private?

There is no special option to view any private Instagram account from another private Instagram account. If the other account is private, you can only view the private Instagram posts if the other user is on your friend’s list. No matter what your account status is, whether it is a public Instagram account or a private Instagram account. You can only view if the other private Instagram user is your friend.

Can a Private Instagram Account be Turned to Public and Again to Private Status?

Yes, there is no limit to the status change. If a person prefers to turn their private Instagram account into a public one, they can do it. And at any time, they can change it to private again if they wish. Instagram is not putting any limit on the status change. It is ultimately the decision of the Instagram user to keep the account private.

Is it Possible to Send Message to a Private Instagram User?

If the person you wish to send the message to is not on your friend’s list and is a private Instagram account, you can’t send any direct message to them. Only friends of private Instagram users can send them messages. Direct messages can only be sent to non-private Instagram accounts, even if they are not on the friend list.

Do a Private Instagram User Know, If Someone Download the Photos and Videos?

Private Instagram Profile Posts can be viewed from the official Instagram app and the website. Currently, Instagram doesn’t offer an official way to download Instagram photos and videos. So downloading photos and videos from a Private Instagram account is impossible. But screenshots can be taken, or images can be saved via the browser. So in any way, the Instagram user never knows who downloaded or took the screenshot of the Instagram posts.

Is it Good to Use Zenomod to View Private Instagram

Some claim that using the Zenomod app will help to view the private Instagram account without logging in. However, while testing the same, we found that Zenomod is showing an option to install the Instagram addon app. However, the system is showing an error page after completing the steps. Hence we think that Zenomod won’t help to view private Instagram posts.

Legit Way to View Private Instagram is Better

Recently, we have noticed that Instagram is blocking the access of third-party applications to view Instagram posts. So, most of the services now don’t work as expected. However, very few are still working. Since Instagram is changing the access each time, those application developers need to modify the Instagram viewing apps each time Instagram does the modifications. So, the best and most reliable way to see the Instagram post is by following the legit way using the Instagram app itself.

5 Quick and Easy Ways To View A Private Instagram Account in 2022

By Nate McCallister

Last Updated on November 28, 2022

If you need or just want to view a private account, (you want to know how to follow a private account on Instagram without requesting) here is how to see private Instagram accounts.

What does a private Instagram account look like? This.

Here are the only ways to currently view Instagram posts in a private account (how to see someone's private Instagram account) unless, of course, you work at Instagram 🙂

Let's start with the only "white hat" approach to viewing private Instagram accounts.

Tactic #5 on how to view private Instagram profiles is too extreme so I don't recommend that one... but have to share.

#1 Use a 3rd Party Instagram Viewer App

There are several private Instagram viewer apps that allow you to see private accounts. There are both free and pay to see private Instagram apps.

Best Free Instagram Viewer Apps

Here are some tools to view private Instagram accounts without following:

Private Insta** Most popular option in 2022
Private Instagram Viewer
InstaLooker
InstaRipper
InstaGrammies
GWAA (also known as IGLookup)

Any of those above should work if you want to browse Instagram privately. Private Insta is the most popular option.

These are really the best options if you can't get access to an account the white hat way. Be careful though, I haven't vetted those tools and can't promise that they aren't going to use spyware or do anything malicious with your data.

#2 Send a Follow Request to the Private Account

There's a reason people want their accounts kept private and some people have a valid reason to see someone's private Instagram. They want only people they know to see their content.

The only real white hat way, therefore, is to send a follow request and have it accepted. Depending on how often the account is monitored, acceptance of your follow request could take a few days.

If your request goes unaccepted, you can always try to DM (direct message) the creator to get their attention and hopefully get on their radar and have your follow request accepted.

Remember, this is the only way to "unlock" a private Instagram account without possibly getting in trouble with Instagram.

#3 Do a Google Search of the Profile's Handle

Here's how to see Instagram private account posts using Google.

Google keeps records of Instagram account content,, such as one's Instagram website URL, and simply searching the profile's handle into Google's search engine can find a lot of content from them.

Only content that was created when the account was public will be visible, though. This would not be a good method for locating a particular Instagram story, however, which by definition disappears after 24 hours.

This makes this one of the easier ways to bypass private Instagram accounts. If one is interested in how to find Instagram account details of a general variety, Google might be the way to go.

What you look like if you use these last two methods...

DISCLAIMER: The Last Two Tips Are Black Hat/Weirdo Level Tactics

The last 2 tips are not cool and can get you kicked off Instagram if you're caught doing them. I am only sharing them here for the completeness of the article so you know how to see people's posts on private Instagram in every way...

What you look like if you use these last two methods...

#4 Create A Fake Account

Ok, now we're approaching the land of "kind of creepy" ways to view private IG accounts. This is borderline unethical and definitely is against the terms of service of most platforms, including Instagram.

According to the "experts" across the internet, you have a much better chance of getting a fake account posed as a female approved than as a man.

I can't stress enough how much I don't agree with this approach but... for the article, I must.

#5 Create a Disguised Account Posing As Someone the Creator Knows

This approach is not just against the terms of service, it's flat out creepy. I'm only sharing this method just for the sake of completeness. Don't do this unless you have a great reason for it (like finding evidence of a crime or something along those lines).

It's one way to see a private IG profile, but it is literally the last option.

The method is pretty simple. You find a person who the profile knows and you create a mock account that poses as them and then send your follow request like in step #1.

You can do this by following the person across other social media platforms like Facebook and finding a person who they regularly engage with.

Like I said, creepy, but apparently, it works.

There you have it, 5 ways how to see posts from a private IG account that work in 2022. Again, don't use these methods for deviousness. Don't be weird.

About the author, Nate McCallister

Nate is the founder and main contributor of EntreResource.com and the author of Evergreen Affiliate Marketing. He is a lifestyle entrepreneur who spends his time building businesses and raising his four kids, Sawyer, Brooks, Van, and Lua, with his beautiful wife, Emily. His main interests include copywriting, economics, and piano.

Keep Learning and Choose Your Next Topic!

Affiliate Marketing

Amazon FBA

Blogging

Design

Digital Products

Email Marketing

Online Arbitrage

Outsourcing

Paid Traffic

Productivity

Psychology and Mindset

Sales and Copywriting

Self-Education

Writing

YouTube

how to check if someone has saved your post on Instagram?

By Milena Anderson Reading 5 min. Posted by 23.08.2022

Short answer

There is no reliable way to know if someone has saved your Instagram post, but there are a few things you can do to try and find out. nine0014
One way is to view the statistics of your message.
If you click on the three lines in the top left corner of the post and select "Statistics", you can see how many people have saved the post.

How to know when people save your posts with the new Instagram update!!

How to find out who saved your photo/post on Instagram | Instagram trick | 2019

How can I find out who saved my Instagram posts? nine0003

To see the people who have saved your posts on Instagram, open your profile and tap the menu icon in the top left corner of the screen. Scroll down and select Saved. In the "People Who Saved This" section, you'll see a list of accounts that have saved your posts.

Can I see who has saved and shared my Instagram post?

Yes, you can see who saved and shared your Instagram post. To see a list of people who have saved or shared your post, click on the three dots in the upper right corner of the post and select "View Statistics". In the "Saved" section, you will see a list of people who have saved your post. In the General section, you will see a list of people who have shared your post. nine0003

Does Instagram notify you of saved photos?

Instagram does not notify users when someone saves their photos. However, users can see who saved their photos by going to the list of people who liked the photo and then clicking on the three dots in the top right corner. This will show a list of people who saved the photo, as well as the date and time it was saved.

How to view statistics on Instagram?

To view Instagram statistics, first open the app and then click the bar graph icon in the top right corner of the screen. This will take you to a statistics page where you can see how many people have seen your posts, how many people have interacted with them, and more. nine0003

Why can't I view my Instagram statistics?

There may be several reasons why you cannot view statistics on Instagram. One possibility is that you haven't linked your account to a business profile. To view statistics, you need to connect your account to a business profile.
If you have already linked your account to a business profile, another possibility is that you are not a business profile administrator. Only administrators can view business profile statistics. nine0003

Can you see who is viewing your Instagram?

Yes, you can see who is viewing your Instagram. If you go to the "Options" menu and select "Messages" from the list, you can see a list of people who have recently viewed your messages.

Can you view Insights in your account?

Yes, you can view statistics in a private account. To view statistics for a private account, go to Facebook Ads Manager and click on the "Columns" dropdown menu. Then select "Statistics". nine0003

How do you know who unfollowed you on Instagram?

There is no clear way to find out who unfollowed you on Instagram because the app doesn't notify users when someone has unfollowed them. However, there are several methods you can use to try and determine who unfollowed you.
One way is to use a third party app like InstaFollow or Unfollowers for Instagram.

Is it inappropriate to unfollow someone on Instagram? nine0003

There is no right or wrong answer to this question, it all depends on the person. Some people may find it immature if someone unfollows them on Instagram, while others may not mind at all. Ultimately, the person who unfollowed someone must decide whether they consider it immature or not.

What is Insta Tracker?

Insta Tracker is a phone app that allows someone to track the location of another person's phone. nine0003

What do ghost followers mean on Instagram?

Ghost followers are inactive or fake accounts that follow a user on Instagram but never interact with any of their posts. They are generally considered a waste of time and can often be bought in bulk for cheap. Having a lot of ghost followers can give the impression that the user has a more popular account than they actually have, so it's important to clear them from time to time. nine0003

Should I unfollow my ex?

There is no right or wrong answer to this question, it all depends on your personal situation. If you are still friends with your ex or want to keep him in your life for some other reason, then there is no need to delete him as a follower. However, if you are not interested in keeping in touch with them, then it is perfectly reasonable to remove them from your list of subscribers.

Should I unfollow a toxic friend? nine0003

There is no one-size-fits-all answer to this question, as the decision to unfollow a toxic friend or not will depend on the specific situation and relationship. However, in general, it may be wise to unfollow a toxic friend if their negative behavior is having a negative impact on your life.

What's a good reason to unfollow someone?

There is no good excuse for unfollowing someone.

How to get a thousand followers on Instagram in 5 minutes? nine0003

There is no one-size-fits-all answer to this question, as the best way to get 1,000 Instagram followers in five minutes can vary depending on your niche, audience, and marketing strategy. However, some tips to get more Instagram followers quickly include using popular hashtags, posting high-quality content regularly, and engaging with your audience.

nine0000 A step-by-step guide to launching advertising on Instagram for beginners

Meta Platforms Inc., which owns the social networks Facebook and Instagram, was recognized as an extremist organization by a court decision dated March 21, 2022, and its activities in Russia are prohibited.

Instagram is one of the most popular social networks. As of April 2020, Mediascope estimates its monthly audience in Russia at 61 million people, 28 million of which check the feed daily. This is the fourth most popular social network, users spend an average of 30 minutes a day on it. nine0003

72% of users have an average or higher income level, 10.5% work in managerial positions. Instagram ads are the right tool to tell these people about your products and services.

WEB-Index Mediascope about the audience of Instagram

Instagram belongs to Facebook, so you can run ads here in two ways: through the Facebook advertising account and through the Instagram application itself. If you run ads through the Facebook advertising account, then you will have access to all the features of this tool: retargeting pixel, dynamic creatives, detailed statistics. When launched through the application, there are fewer opportunities, but the interface is simpler and it will be faster to launch ads. In this guide, we'll take a look at both tools. nine0009

Content:

Preparation
How Advertising works on Instagram
Register Account
We Connect the Business Profile
We fill out and fill out the Account

We run the advertising through the Instagram
Weem, we are promoting the
tracking
Moving the history Facebook
Creating a campaign and choosing a goal
Setting up an ad group
Making an ad

We have a step-by-step guide to working with Instagram for business. Let's recap the key steps you need to take to get your account ready to run ads.

Registering an account

If you plan to launch advertising through your Facebook account, then you may not need an Instagram account - a company page on Facebook is enough. But if you want to communicate with users directly on Instagram and show them more information about the company and products, then register an account for this. nine0047
You can create an account through an application on a smartphone or in a browser on a laptop or computer. To do this, you need mail, phone or Facebook account.

Registering an account in the app

If you don’t have the Instagram app on your smartphone yet, download it from the store:

Instagram on Google Play

Instagram on the App Store

to which you want to link your account. Enter the verification code, create a password, and enter your date of birth. nine0003

Registering an account in the browser

Open the registration page in the browser. You can log in to the social network with your Facebook account or create a new one. To do this, enter your phone number or email address, create a username and password. On the next screen, enter your date of birth, then the confirmation code that you will receive by mail or SMS.

The easiest way to use Instagram is from a mobile device, so we recommend downloading the app anyway.

Connecting business profile

A business profile is a commercial Instagram account linked to a company's Facebook page. It differs from the usual one in a set of additional features:

You can view statistics of publications and stories, detailed information on account subscribers: their geography and demographics, the number of subscriptions and unsubscriptions for the last week.
You can add information about the company: opening hours, address, phone number.
You can add a button for communication: when you click on it, the user will see your mail or be able to call immediately. nine0014

Compare how a regular profile and a business profile look from the side of the account owner:

Regular profile

Business profile

To connect a business profile, go to the profile through the mobile application, this is the right icon in the bottom row → click on burger menu in the upper right corner → "Settings" → "Account" → "Switch to professional account".

Instagram will clarify which category you belong to: "Author" or "Business". The first option is suitable if you are a blogger and develop a personal brand. If you have a company or a store, use the second one. nine0003

Specify which category your goods and services belong to, specify contact information. Then link your Facebook account and specify the business page that your Instagram profile will be linked to. If there is none, you can create it here.

Filling the business page will not affect the operation of the advertisement. It is worth paying attention to two points:

When creating a page on Facebook, indicate the correct category of your business, Instagram will use it for the business profile. nine0014
If you run ads through your Facebook account without an Instagram account, the system will use the cover and title of this business page in the feed, so it's better to choose a good avatar and name.

Creating and filling an account

Account name, avatar, name and description

Advertising can also be launched from an empty profile, but if a user becomes interested in an ad and opens a page with nothing on it, he may lose interest and leave. Therefore, we recommend filling in information about yourself - adding an avatar, name and profile description. nine0003

Pay attention to the avatar and title - this is what the user will immediately see in the feed of publications and stories. We recommend choosing those that will reflect the essence of your business, while being quite simple. For example:

Choose a suitable name - it will be displayed in the search under the account name. The name can contain up to 30 characters. It is worth adding keywords here: occupation, niche, geography and other characteristics that do not duplicate the account name. For example, “Land Law Lawyer” or “Fast Flower Delivery in St. Petersburg”. nine0003

Add a description for the account, it can be up to 150 characters long. Tell us what you do, add information about promotions and special offers, if necessary, indicate the hours of operation or the exact address.

A good description will help develop both the business account and the individual author. The account of the Keep Looking network is displayed one of the first on the request "Beauty salon". And the founder of the Generation Z online school develops a personal brand and tells why it is worth subscribing to.

First publications

If you have a new account, before launching an advertising campaign, place posts on a couple of scrolls with detailed information about goods or services, delivery terms, prices, and benefits. Show the product from different angles, share customer reviews.

These publications are needed to convince the user who went to your profile from advertising to buy your product, sign up for a service or order a service. So pay attention to the images, videos, and text you will be using. nine0003

In addition to posts, you can also post several stories at once and add them to Highlights, a feed of saved stories. Stories can be divided into groups, for example: product information, delivery information, reviews. Or a separate group for each category of goods or services.

For most products and services, it's worth bearing in mind that the easier it is for a user to get additional information about your offer, the better the ad is likely to work. The design of the profile in this regard works like a good landing page design - it does not convince by itself, but helps the visitor make a decision in your favor. nine0003

If you have a physical product, like Dodo Pizza or Boca furniture studio, tell us about it in the feed. If you have services, share cases, work principles or stories of employees like the Huge agency:

Dodo pizza feed

Boca furniture studio feed

Huge agency posts feed

As a result, you have an account with a suitable name, name and description, contacts are filled in, there are first publications and saved stories - it is easy for potential customers to understand what you offer and whether they are interested in it. Great, you are ready to start advertising. nine0003

Running ads through the Instagram app

If you have connected a business profile, you can run ads directly from the app on your smartphone. It’s convenient — it’s just a few clicks before the ad starts. On the other hand, there are fewer options available than when working with the Facebook account.

You can only promote posts and stories through the app that you already have in your account. So first post all the content you plan to promote. Please note that you can't promote IGTV posts right now. nine0003

Promoting the publication

Destination

Open the publication that we will use in advertising and click "Promote". If you are running ads for the first time, the application will tell you more about where you can send traffic: to your profile, to a website, or directly to direct. The first option is suitable if you want to attract new subscribers. The second is if you are promoting the site. The third is if you want to immediately engage the audience in communication, for example, so that they request a catalog. nine0003

Ivan's is an online course for students and recent graduates. On his Instagram account, he publishes useful materials on the subject of the course: potential students sign up, get acquainted with free materials, gain confidence and then pay for the course. The account has both native posts with tips and life hacks and commercial posts promoting products.

Ivan connected a business profile and filled out the feed:

On the one hand, advertising on Instagram for Ivan is an account development tool. So when promoting native publications, he specifies the profile as the destination: users see useful content and subscribe to the account. On the other hand, it is a source of traffic to the site. So in commercial publications, he sends customers to a landing page: users see an interesting offer and go to the site. nine0003

If you select a website as a destination, the application will pull up the address specified in the profile settings. Here you can also edit the call to action if you are sending traffic to the site. By default, it is "Details", you can choose another one, to do this, click on the small "Edit" link in the "Your site" item.

Select the appropriate text on the button and click Finish. Then - "Next" in the upper right corner on the screen for choosing a destination.

Room

Let's move on to setting up the audience that will see your ad. You can trust the algorithms and select the "Automatic" option, then the social network will look for users who are similar to the account's current subscribers. This is a convenient option if you have an organic and active base that is interested in your products and services - in this case, Instagram understands which users to look for.

If you don't have many subscribers yet, or if they subscribed to you because of contests and not for your content, it's better to set up the audience yourself. To do this, select "Create your audience". Here you can specify the geography, interests, and demographics of your audience. nine0003

Specify the geography of potential customers in the "Locations" section. In the "Regional" tab, you can specify all the cities or countries that you plan to cover. In the "Local" tab, you can specify a specific address and the radius around it, from 1 to 30 kilometers. Convenient if you are looking for clients for a local business, such as a coffee shop or a beauty salon. Or if you have a limited delivery radius.

In the "Interests" section, in free form, enter the interests for which you want to reach users. For example, "travelling", "cars", "raising children". Select the appropriate item, and the system will suggest similar interests. nine0009

Specify the age range and gender of the audience. For example, ads can be shown to women between 18 and 35 or men over 30.

Sometimes Ivan publishes entries that are aimed at readers from Moscow, and sometimes at those who live in the regions. When promoting different posts, it uses different geography settings. But interests usually do not change, its subscribers are actively interested in self-development, career, business.

"Places" is a mandatory section, "Interests" is an optional section. The application will tell you how many people match this set of descriptions. If the potential audience is small - usually less than 2500 users - the system will tell you that the potential reach is too narrow. Advertising in this case may be ineffective - few people will see it. To fix this, you can expand the geography and age range, or add additional interests. nine0003

Add a name and click "Finish" - the audience will be saved and you can use it for future campaigns.

Budget & Duration

Specify the daily budget for the campaign - from $80 to $20,000 - and the duration in days - from 1 to 30 days. low budget and short duration.

Ivan promotes each post from three to six days. He thinks so: less than three days is too short, the algorithm may not find the right audience. More than six days is a long time, the same people can come across the same post several times. And in the range from three to six, it is optimal: even if the algorithm shows campaigns to the same people, they will constantly see different content. nine0003

There are exceptions: if Ivan publishes a very important and viral post, or he announces a new product or event, then he runs the ad longer, up to 14 days. In this case, reach is important to him, and he does not worry about repeat impressions.

The campaign is ready to run. You can click "Promotion Preview" and see how users will see your ad in the feed, in stories, and in the "Interesting" section.

Add a PayPal card or account from which you will pay for advertising. Click "Payment", select a country and enter payment details. If you run ads from Russia, then keep in mind that the system will additionally charge VAT - 20% of advertising costs. That is, if the total campaign budget is 10,000 rubles, then in fact you will pay 12,000 rubles. nine0047
Click Create Promotion. The ad will go for moderation.

Promoting a story

Promoting a story works on the same principle — choose one of the published stories, indicate the platform you want to lead customers to, describe the audience, set the budget, and send it for moderation.

You can promote a story that you have posted within the last 24 hours, that is saved in your Instagram Highlights or is archived. Open the story, click on the three dots in the bottom right corner and click Promote. nine0003

There are several restrictions when promoting a story:

You cannot promote stories with clickable elements: hashtags, polls, user marks.
Stories that may violate the rights of others, such as gifs or masks from the Instagram collection, cannot be promoted.
You can't promote stories that were published too long ago, the statute of limitations is about two years.

Tracking performance

You can track the results of your ads in the Promotions section of your profile page. For each promotion, the application will show the number of impressions, audience parameters, budget expenditure. nine0009

We launch advertising through the Facebook account

To launch advertising through the Facebook account, you need to set up a campaign, an ad group and the ad itself. At the same time, only Instagram must be specified in the placement settings of the ad group, then ads will not be shown on other sites. Let's go in order.

The subtleties of advertising on Instagram

Advertising on Instagram must comply with the same rules as on other Facebook sites. Here are a few more recommendations that the social network gives for setting up ads. nine0003

Use a separate image format for Stories ads

Don't use the same media for feed and story ads. Prepare a separate version of the creative with a 9:16 aspect ratio and use it for ads in stories. And for the ribbon, leave the standard rectangular or square image. Please note that if you promote the gallery through the Facebook interface, then the images in the feed can only be square.

Do not overuse text on creatives

Facebook has a negative attitude towards images, more than 20% of which are text. This can lead to the fact that ads will scroll more slowly and fewer users will see them. It is better to put the text in the description, and leave the image clean.

Consider the interface

If the image has text at the very bottom or top of the screen, the interface elements will overlap it: the profile icon on the top, the call to action on the bottom. To prevent this from happening, place them at a distance of 14-15% of the height from the top and bottom edges. If you are using an image that is 1600 pixels tall, back off 220-250 pixels. nine0003

Don't forget that the user can turn off the sound

If you decide to promote the video, don't forget that the user can view it without sound. If you plan to convey important thoughts with your voice, then duplicate them with subtitles so as not to lose such users.

Check your account statistics

See which of your posts get the most engagement: likes, comments, bookmarks. It is probably worth using such recordings for advertising - they resonate most with your audience. nine0003

Promote new products, services, and offers

Instagram promotion is a way to promote an upcoming sale, new product launch, or special offer. Advertising will help convey information about the new product to an audience that may be interested in it.

Don't delay when using video in Stories

A story is only 15 seconds long - don't put off showcasing your product or brand. If you use a long introduction, then some users may simply go to the next publications and not even figure out what you offer them. nine0003

Show, don't tell

Show users the product in action: how other people use it, what are the non-standard uses for it, tell how you work on it. Tell a story, not just describe the benefits of a product.

To summarize

Advertising on Instagram can be launched in two ways: through the Facebook advertising account and directly in the Instagram application.

Prepare your account for launching ads: add an avatar, description, website link, contacts.