How to see the percentage of followers on instagram
A Complete 2023 Guide to Instagram Follower Demographics
Know your audience, says an old Roman proverb. Or maybe it was someone else who said that? Regardless of who gets the credit for these wise words, social media marketers should take the advice to heart.
But wait a minute, you smart, know-it-all Romans. It was a bit easier to assess demographics when your entire audience was gathered on the Forum Romanum than it is when dealing with a virtual one. So, how do you analyze your followers on Instagram?
Instagram has grown into of the most important social media networks in the world, no doubt about it. However, you rarely meet your Instagram followers in person and you can’t really tell their age range, gender, or nationality.
Nevertheless, you can still analyze Instagram follower demographics and use the insights to craft your social media strategy accordingly, increase your reach, and let potential customers discover your new products with ease. This article will tell you how.
For your convenience, you can jump to any section you need:
- How to see my Instagram follower demographics?
- Can I access historical Instagram follower demographics?
- Can I analyze other Instagram accounts, e.g. my competitors?
- Can I access Instagram Insights for more than the top 5 countries?
- Can I access Instagram Insights for more than the top 5 cities?
- Is there a way to look up the demographics of my Instagram followers without switching to Instagram Business?
- How can I download Instagram Insights?
- How can I check an Instagram influencer’s follower demographics?
- How can I use follower demographics to improve my Instagram marketing strategy?
- How do I gain Instagram followers from specific demographics?
- How can I check Instagram user demographics for different countries?
- Conclusion
In-depth Instagram Demographics
Get in-depth Instagram analytics for your own accounts and for your competitors, too! Compare accounts side by side, and quickly generate and schedule reports.
Try it for free:
Try NapoleonCat free for 14 days. No credit card required.
How do you find Instagram demographics for free?
Instagram follower demographics are free for Instagram users with Business Accounts. You can access them inside the platform’s native analytics feature – Instagram Insights.
If you still don’t have Instagram Insights, here’s a quick 32-second how-to video that our team member made.
Once you’re all set, just head over to the menu in the top right-hand corner of your profile and go to “Insights”. You’ll find your Instagram followers’ demographics in the “Your Audience” tab.
How to access Insights on Instagram.Apart from the overall number of followers, you will also see how many users followed and unfollowed your profile within the previous week.
Instagram follower breakdown in Instagram Insights.Wondering how to see where your followers are from on Instagram?
When scrolling down the Instagram Insights tab, you’ll find “Top Locations” sections in which you can check where your followers come from in terms of cities and countries.
However, it’s only limited to 5.
We’ll show you how to check the number of your followers in each of the world’s countries or top 10 cities later in the article.
Instagram audience demographics by top 5 cities and top 5 countries.And how to see the gender of your followers on Instagram? Right below 😉
In the section below locations, you’ll find the overall age range and gender distribution of your followers as well as age distribution for men and women separately.
Instagram age and gender demographics.At the bottom of this section, you can find out when your followers are most often online.
Look for patterns in the times and days that your followers are online and post content accordingly in order to maximize your organic reach and engagement rates.
Instagram statistics – followers’ most active times.Can I access historical Instagram follower demographics?
Of course, you can!
However, Instagram Insights only provide follower demographics from the last 30 days.
If you wish to follow the numbers on a daily basis and access historical insights, you need to seek help from third-party Instagram analytics tools. NapoleonCat is one of them.
Once you add your Instagram profile to NapoleonCat, we then start collecting data about your account’s performance and audience. This means:
Unfortunately, you will not be able to access data from your account’s entire timeline prior to connecting your Instagram account with NapoleonCat.
After you wait for around 24 hours for our tool to collect the data, you should be able to access insights from up to 2 months back.
However, once your account is connected, you will be able to analyze your performance for any time period thereafter – in daily, weekly, monthly, or custom increments.
Instagram follower breakdown tool
Check how many followers you have in each country of the world. Track your followers’ demographics and improve Instagram marketing using one simple tool.
Try it for free:
Try NapoleonCat free for 14 days. No credit card required.
Can I analyze other Instagram accounts, e.g., my competitors?
With NapoleonCat’s Analytics (video), you can easily analyze any other Instagram Business account or a personal account that has access to Instagram Insights.
This means that you can track your competitors, with whom you most likely share the same (or a very similar) target audience on Instagram.
By analyzing your competitors on Instagram, you can figure out which kind of content works and which doesn’t, check when your target audience is most engaged, draw inspiration from others, find content ideas, etc.
Compare Instagram accounts side by side to find out how often you should post on IG.Finding the best times to post on Instagram by analyzing the competition.You can also spot any mistakes your competitors are making, and you’ll easily avoid such hiccups.
And what if you’d like to export all these analytics into detailed Instagram reports?
You can create an in-depth Instagram report for any other account in two minutes.
Here’s how:
Can I access Instagram Insights for more than the top 5 countries?
You may be wondering ‘where are my followers from on Instagram‘.
This is another feature offered by NapoleonCat. We provide you with the exact number of followers for every country in the World. Hover over any country on the world map to see where your followers are located.
Instagram follower breakdown by countries.Can I access Instagram Insights for more than the top 5 cities?
Sure!
You can check your Instagram followers by city. It’s broken down into top 10 cities:
Instagram followers by city – graph.Instagram followers by city – table.Is there a way to look up my Instagram follower demographics without switching to Instagram Business?
Instagram Insights are also available for Instagram Creator accounts. You’ll be able to access the same data that is available for Business Accounts, i.
e., top locations, age range, and Instagram gender demographics.
You can also get Instagram Insights if your Instagram account is connected to a Facebook Page. You won’t need to turn your Business Account on.
How can I download Instagram Insights?
If you use external tools such as NapoleonCat, you’ll be able to download specific bits of information in the form of graphs and tables, as well as complete in-depth reports including all of the Instagram follower demographic data for your profile and your specific posts on Instagram, and more.
NapoleonCat’s reporting tool allows you to design custom social media reports showcasing key metrics for your Instagram page.
You can download your reports in PDF anytime you wish, or schedule automated weekly, monthly, or quarterly reports that get sent to you and your teammates, clients, or business partners via email.
You can also generate a report for other social media platforms – Facebook and Twitter.
How can I check an Instagram influencer’s follower demographics?
It is not easy to find Instagram influencers relevant to your niche, and when you find one, you can’t access their Instagram follower demographics to see if they have good engagement and a relevant audience. However, you can ask them to share the data with you before you start to work together.
Influencers can share their follower demographics in different forms: some may send you plain screenshots or PowerPoint presentations, while others might provide you with professional reports put together with dedicated tools such as NapoleonCat’s Reports.
Influencers can use this accurate data not only when negotiating branded deals, but also to report the results of ongoing or finished campaigns.
How can I use Instagram demographics to improve my Instagram marketing strategy?
Instagram follower demographics will help you better understand who your followers are and where they’re from.
As a result, you’ll be able to assess whether you’re actually reaching your target audience or not.
Use follower demographics to guide the type of Instagram content that you create. By knowing their age, gender, and location, you’ll be able to craft Instagram posts that are relevant to your audience.
Design your Instagram content plan around customer personas and jump on local topics to boost interest and engagement.
Demographic insights can help you with targeting your Instagram Ads. If you want to reach an audience on Instagram that is similar to your follower base, then target the demographics of your current audience.
Analyze your audience demographics and refine your targeting
For each country of the world, you can check where you followers come from. Improve your targeting on Instagram. Try it for free:
Company emailTry NapoleonCat free for 14 days. No credit card required.
How do I gain Instagram followers from specific demographics?
If you’re at the beginning of your Instagram journey, you may be more concerned about building your audience than analyzing it. But a tactical approach can help you reach a defined demographic group.
Adjust your brand voice to the way your target group communicates: you wouldn’t use the same choice of words when talking to teenage girls as you would with mature men, for example, would you?
Just as you communicate in a specific way with your family, friends, and your boss, there’s also a way to communicate specifically with your user base – and it depends on who they are. Your brand voice can have any style that you want, as long as it feels true to your brand values and user personas.
Content relevancy is a key factor. If you run a local business, post about things that people from your target location can relate to – e.g., local events or current social issues.
Choose topics carefully and think about things that are relevant to people in different stages of life.
Before you even start to craft your Instagram strategy, remember to check whether this social network is where your target audience hangs out at all.
You can do it by analyzing your competitors’ different social media accounts with NapoleonCat. It’s enough to check on which of the platforms your competitors are the most active or have the biggest following:
It appears that Instagram has the biggest potential for high engagement in this particular case.How can I check Instagram user demographics for different countries?
If you wish to check how many active Instagram users there are in different countries in 2023 (or where Instagram is most popular) in order to assess whether there’s a potential audience for the products and services you’re selling, you can check current Instagram statistics using our free stats browser.
Choose any country in the world to see its current user demographics, including Instagram gender demographics.
We’ll provide you with data not only for Instagram, but also for Facebook, LinkedIn, and Messenger.
Plus, we update the statistics every month!
Instagram user demographics in Australia, April 2022Moreover, you can check historical Instagram user demographics dating back to September 2018.
Track Instagram Follower Growth Over Time
Set a completely custom time range for your Instagram analytics in NapoleonCat. Track your own profiles and your competitors, too! Try it for free:
Company emailTry NapoleonCat free for 14 days. No credit card required.
Wrap up
Understanding Instagram audience demographics is crucial for businesses and creators who wish to expand their social media presence.
Tracking the age, gender, and location of your audience on Instagram will help you craft better content and, effectively, improve your performance. Use Instagram’s native solution, Instagram Insights, or leverage external solutions such as NapoleonCat to dig a little bit deeper into the metrics.
For more
Instagram tips, check out our other articles:- How to See Instagram Likes in 2023
- How to Analyze Competitors on Instagram in 2023
- How to Track Instagram Follower Growth Over Time
- Understand Instagram Analytics in 2023
- 400+ Best Instagram Captions for 2023
- Auto-Comments on Instagram: When and How Should You Use Them?
- How I Used Hashtags to Grow my Instagram Organic Reach 20x
- How to Get More Comments on Instagram in 2023
How to Track Instagram Follower Count Over Time? [in 2023]
Measuring Instagram statistics is one of the keys to success when it comes to growing your business on this social platform.
In this article, we’ll show you how to track your Instagram follower count over time and how your business can benefit from using analytics tools for Instagram.
- What is Instagram follower growth rate?
- Why should you track Instagram follower growth metric?
- Using native Instagram analytics tools
- Is Instagram Insights good enough?
- Instagram follower growth tracker
- Instagram follower tracker for competitors’ accounts
- Instagram follower count – FAQs
Instagram Follower Count History
Check how many followers you had on any given date.
Get in-depth Instagram analytics for your profiles and track your competitors. Try NapoleonCat for free:
Try NapoleonCat free for 14 days. No credit card required.
What is the Instagram follower growth rate?
Growing your business on Instagram from scratch may not be easy, but if you make the effort to develop a good strategy and produce appealing content, you will definitely start to see some movement on your business profile.
Regardless of whether you are only just developing a new Instagram account or you’ve already been driving business communication on Instagram for some time, sooner or later you will discover that just staying active is not enough to grow your results effectively.
At this point, you will start to seek methods to optimize your account1 to better suit your business needs.
The first thing that comes to mind here is, of course, measuring your profile’s performance, drawing conclusions, and making adjustments to your strategy.
This is obviously the right thing to do on every social media platform, although many marketers focus too much on their content’s performance.
They overlook a statistic that might be even more important. That’s right – I’m talking about Instagram follower count history.
Instagram follower growth rate indicates how fast your followers count grows and may have a positive or negative value, depending on the new follows vs. unfollows ratio.
In other words – measuring it gives you clear information if your follower base is growing or shrinking. But how do you calculate your Instagram follower stats?
The Instagram follower growth rate is based on a simple equation. To make it work, you’ll need the following data:
- The number of followers at the beginning of the chosen time period
- The number of new followers gained throughout the analyzed period
(new follows minus unfollows)
Once you have those written down, perform this simple calculation:
Instagram follower growth rate formula.
Example: Suppose you gained 100 new followers in a month. If you started out with 1000 followers, the equation would look like this:
Follower Growth Rate = 100/1000 ∗ 100% = 10%
That means that your follower growth on Instagram was 10% – which would be a very good result!
Why is Instagram follower growth a vital metric to track?
Instagram follower growth rate tells you if your content is reaching new people and grabbing their attention.2
You probably wonder, how is keeping track of this metric going to help?
Looking into your fan base statistics will provide you with insights that can:
- Help you assess your content strategy
- Inspire adjustments to your communications
- Show you if your business is growing at a satisfactory rate
- Add another dimension to your competitive analysis
Now that you know how tracking Instagram follower growth can support your social media management efforts, let us have a look at how to actually do it!
Instagram Follower Tracker
Set a completely custom time range for your Instagram follower count history in NapoleonCat.
Track your own profiles and your competitors, too! Try it for free:
Try NapoleonCat free for 14 days. No credit card required.
Using native Instagram analytics tools for tracking followers
Instagram provides a built-in analytics tool called Instagram Insights. Instagram Insights is available for all Instagram accounts that are connected to a Facebook Page.
You can access it by clicking the three lines in the upper-right corner of your screen. Then go to the ‘Insights’ tab and start exploring your profile’s statistics.
Tap the three lines in the top-right corner of your screen and choose ‘Insights’ in the dropdown menu.Instagram Insights – Overview
The Overview is the main tab within Instagram Insights. You’ll be able to access the main metrics from the last 7, 14, 30, or 90 days:
Instagram Insights – OverviewInstagram’s free tool organizes data into three categories that you can access inside the Overview tab:
- Accounts Reached (Reach tab)
- Content Interactions (Interactions tab)
- Total Followers (Audience tab)
Each one of them gives you an insight into a different performance category.
Let us go quickly through these functionalities one by one.
Instagram Insights – Reach
The reach tab is where you will find some basic information about your content’s reach. You’ll see the number of impressions, profile visits, website taps, and call-to-action button taps.
Instagram Insights – ReachInside the reach tab, you can also check your top posts and Stories. If you click on “See All”, you’ll find all of your posts from the last 2 years.
Instagram Insights – Interactions
Inside the Interactions tab, you’ll be able to check some very basic metrics from the last 7, 14, 30, or 90 days:
Instagram Insights – InteractionsBelow these metrics, you’ll also be able to access Top Posts, Top Stories, and Top IGTV videos (same as inside the Reach tab).
Instagram Insights – Audience
The audience tab pertains to user demographic data on your account. Keep in mind that this section only analyzes your own followers count.
Later in the article, we’ll show you how to easily analyze other Instagram accounts.
Anyhow, you can check your Instagram followers count history (how many users followed and unfollowed you on a specific day). However, this ‘history’ is limited to only the last 7, 14, 30, or 90 days:
Instagram follower count history – Instagram InsightsSo why can’t we just use the last tab of Instagram Insights as it contains the most valuable information and can work as an Instagram follower tracker app?
Well, that’s because only having a full overview of your account’s performance will let you draw the right conclusions.
It is not the sole metrics that matter, but the ability to find links and interconnections between them and your actions.
If you manage to combine this tactic with other tricks for boosting Instagram follower growth, success is almost guaranteed.
Is Instagram Insights good enough?
The free Instagram tool for analytics is for sure a handy feature.
Although, one might argue that it is pretty basic and doesn’t offer any sophisticated functionalities.
Let’s have a quick look at the pros and cons of the Instagram native solution.
Pros:
- Built into Instagram app = easy access
- Free of charge
- Covers the basic metrics, good for a start
- Let’s you track the results of your everyday activities
Cons:
- Difficult to establish a broader view of your metrics
- You can’t set your own custom time period for the analysis
- You can track Instagram follower growth but only for your own account
- It doesn’t track your business across other platforms
- Analysis has to be performed manually
- No automated reporting features
Instagram Insights are definitely worthwhile for beginners, but this solution might not meet the needs of dynamically growing companies.
Upping your social media game might require using external social media management tools that’ll help your business flourish.
And we’ve got just the thing.
Track Your Instagram Follower Count Over Time
Measure your marketing results on Instagram and other platforms. Set a custom time range for your analysis. Track competitors and improve performance using one simple tool. Generate Instagram reports in seconds. Try it for free:
Company emailTry NapoleonCat free for 14 days. No credit card required.
Instagram follower growth tracker
If you’re serious about using Instagram as a business management tool, then you definitely want to use its potential to the fullest. To achieve that, you must not leave anything to chance.
Using the best tools available is one of the cornerstones of success in any environment. And this also applies to Instagram analytics. Where Instagram Insights fall short, other tools can deliver.
NapoleonCat’s Analytics tool is a great tool you should try out, especially if you manage multiple accounts and use more than one social media platform for your business.
Amongst its many features, it can also serve as an Instagram follower tracker.
Once you access our Analytics module, you’ll see tabs that pertain to specific metrics. Go to Summary or Followers to check how the number of your followers changed:
Instagram followers count history in NapoleonCatWith NapoleonCat’s Analytics, you can analyze the performance of your own Instagram accounts and other social profiles, e.g., your competitors.
NapoleonCat’s Instagram follower tracker feature
You may be wondering “How many Instagram followers did I have on a certain date?”. We’ve got you covered.
As opposed to Instagram Insights, NapoleonCat’s follower tracker is not limited to e.g., only 7 or 30 days back, and you can easily set a completely custom time range for your follower growth analysis to find more historical data from the moment you connect your account to NapoleonCat.
Once you set the time frame for your Instagram follower count analysis, simply click on any given Instagram followers graph, e.g., Followers daily, and you’ll see how many followers you had on a given day.
NapoleonCat’s Instagram follower tracker feature.Reminder: After you connect your Instagram accounts to NapoleonCat, please wait up to 24 hours for the tool to fully sync your Instagram analytics data.
You can also check your daily Instagram follower change:
Daily Instagram followers change.NapoleonCat lets you track your follower growth on multiple social networks: Instagram, Facebook, Twitter, LinkedIn, and YouTube.
Having all of this in one place will save you a lot of time and effort as you won’t need to jump between platforms to check your follower stats.
Another handy function is the automated reporting that’ll keep you as well as your team, business partners, clients, and stakeholders updated about all your key metrics.
Below you can check how quickly you can create an Instagram analytics report (a sample report is at the end of the video):
Obviously, NapoleonCat gives you all the functions of Instagram Insights, and more. Measuring your social media reach and engagement, identifying top posts and the best times to post, or learning about your audience demographics – all of this is found in one easy-to-use tool.
To see our full Analytics feature in action, you can also check out this video.
Instagram follower tracker for other Instagram accounts
One of the biggest drawbacks of Instagram’s built-in analytics tool is the inability to compare yourself with your competitors, including their follower growth rate.
This might be especially frustrating when they’re far ahead, and you just can’t figure out what they do better.
NapoleonCat’s comparative sets enable you to easily compare multiple accounts side by side and peep your competitors’ strategies, so it is much easier to catch up and outrun others.
PS. Even if your competitors hide their like counts on IG, you’ll still be able to see their likes in NapoleonCat 😉
Set up comparative sets to compare your own and your competitors’ IG follower growth rateTrack Instagram Follower Growth Over Time
Set a completely custom time range for your IG follower count analytics in NapoleonCat. Track your own profiles and your competitors, too! Generate IG reports in seconds. Try it for free:
Company emailTry NapoleonCat free for 14 days. No credit card required.
Don’t use mass follow and mass unfollow apps – here’s why
You may have also heard about Instagram follower bots to boost your follower count – a seemingly quick way to gain new followers, which has grown especially popular in some circles of influencer marketing.
These bots basically follow and unfollow users, making your profile seem like a ghost account. The bots’ targeting system is based on hashtags, which can bring somewhat less valuable traffic to your account.
But that’s not the reason why we strictly don’t recommend them. Using such Instagram bots is a direct violation of Instagram’s terms of service and can get your account shadowbanned. You can read more about it in our article about Instagram bots here.
Wrap up
Summing up, getting your analytics right is just as important as putting in the effort to produce quality content. Tracking your Instagram follower growth and other metrics is crucial to managing your Instagram profiles, making educated future projections, and maintaining good results.
If you’re just starting your business adventure with Instagram, get to know the native tool first. Once you get comfortable with different metrics, don’t be afraid to try some third-party solutions.
This is what will give you a significant advantage over countless competitors who weren’t bold enough to invest in this type of solution. Good luck!
Instagram follower count – FAQs
As a bonus, we’re adding the answers to some of the most frequently asked questions about Instagram follower count.
How to check your Instagram follower count
To check your current Instagram followers count, you only need to click on your profile picture in the bottom-right corner. Your follower count will be displayed at the top of your screen.
How to check your Instagram follower count history
The quickest way to analyze your Instagram follower count history is by accessing the free Instagram Insights tool.
- Change your personal account into a business profile.
- Go to your Instagram profile page.
- Click on the three lines in the upper-right corner.
- Click on Insights
- Click on Total followers
- And that’s it!
The follower count history in Instagram Insights is limited to the last 90 days. If you want to see more historical data, you can try out NapoleonCat’s 14-day free trial (no credit card required during registration).
Why would you need an Instagram follower count tracker?
The main purpose of an Instagram follower trend tracker is to help you analyze your performance on Instagram and improve your strategy going forward.
Besides, Instagram follower count is one of the most fundamental metrics your boss or client will want to see on a report.
You can schedule recurring Instagram reports in NapoleonCat that will include follower count history – both for your own accounts as well as your competitors’ IG profiles:
Instagram follower count history – NapoleonCat reportFor more Instagram knowledge, check out our other articles:
- How to Analyze Competitors on Instagram
- How to See Instagram Likes in 2023
- A Complete Guide to Instagram Follower Demographics
- What’s New on Instagram in 2023: New Features and Updates
- 27 Instagram Hacks You Need to Try in 2023
- Auto-Comments on Instagram: When and How Should You Use Them?
- How I Used Hashtags to Grow my Instagram Organic Reach 20x
- How to Get More Comments on Instagram
- Blueprint Of A Successful Instagram Account for Small Businesses
- How to Get More Followers on Instagram: The Complete Guide
How to view statistics on Instagram and what it means
How did followers come across your account? What posts do they most often save, which ones do they forward to friends, after which ones do they most often decide to call or write? What cities do they live in? How old are they? What days of the week and what time of day are they most active on Instagram?
Statistics Instagram allows you to find out this most valuable information and, thanks to it, work more accurately with your audience and increase sales.
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First of all, statistics must be activated
To access statistics, you need to switch your account to a business profile. Click on the menu (horizontal stripes) in the upper right corner, select from the list "Settings" , then "Account" and "Switch to a professional account" .
More on this: "How to create a business account on Instagram."
Statistics will be collected from the moment you switched. nine0003
Post statistics
Now under each post we have a sentence "View statistics" . By clicking on it, we see several numbers.
We had information about the number of likes and comments before. But now we also have "airplane" - the number below it shows how many times your publication was sent to direct to other people. And also "flag" - it signals how many times your post has been saved.
"Profile visits - 9» .
What do these words and numbers mean? The fact that 9 people who viewed the publication wanted to go to your profile.
Is it good or bad?
It may be different. This could mean that your subscriber thought:
“Wow, what a great post. I really wanted to buy from them. I’ll go see what kind of company this is, maybe I’ll ask them a couple of questions about the product.”
Or vice versa:
“Who wrote such nonsense? When did I manage to subscribe to this? What for? I’ll go look at their profile, maybe I’ll remember why I signed up, if this is not something promising in the future, I’ll unsubscribe as soon as possible. nine0003
What is reach on Instagram?
It shows how many people actually saw your post. For some, this figure may be shocking. Did you think that you have 10 thousand subscribers, and statistics show that each of your posts is seen by no more than 1 thousand people? Yes, it happens, and very often.
Coverage from 30% to 60% is a good indicator for commercial accounts, 10% -15% is very common. nine0003
By "swiping up" (i.e. tapping the stats with your finger and dragging it up the screen), we see more stats.
What does it mean, for example, if you see such data in the "Interesting" section?
"Subscriptions - 2". This entry indicates that two people who saw your post decided to follow your account. That is, they were not subscribers before. How do you know how they came across your post? The answer may be further. nine0003
"Scope - 1026" . The post was seen by 1026 people, we have already talked about this. Curiously, more than half of these people (52%) were not our subscribers. How did they see our post? We will also look for the answer to this question in the following data.
"Impressions - 1597" . This entry means that the post was shown 1597 times. And Reach showed that our post was seen by 1,021 people – a lot less.
How can this be? Very simple. The number of impressions is almost always greater than the reach, which means that part of the subscribers saw your post two or more times. nine0003
"From the Main - 770" . That is, 770 people saw your post just in their feed. These are your followers.
"From hashtags - 582" . 582 people came across this post thanks to hashtags. Here is a possible answer to the question of how 52% of people who were not our subscribers found our post, and where these two new subscribers came from. All of them came to you by hashtag, and two of them became interested in the account and stayed. Unfortunately, this cannot be said for sure, we can only guess by comparing the data on hashtags, subscriptions and the number of people reached who were not subscribed to you before. nine0003
"From profile - 7" . These seven first came to the main page of your account, and from there they already went to the post.
In what cases does this happen? For example, another Instagram account linked to you, people came to your main page, and from there they went to the post. Either the link to Instagram was on your website, or customers saw the name of your account in the office. There may be many options. The main thing is that people first went to the profile, and then they came to this particular publication.
"From Another - 240" . This line tells you the number of people who came to your post from other sources. For example, someone sent them a link to this post in Direct or shared it in another way (in an email, via messengers, on a website), or your post was saved, and then they looked at it again, and this re-view was counted in the line " From the Other."
This way we can see the statistics of any post that was published after switching to a business profile. nine0003
We also have the opportunity to find out the statistics of the account as a whole.
Account statistics
To see the account statistics, we again need to go to the menu (horizontal bars in the upper right corner) and click on the line "Statistics" .
Here we see tabs "Content" , "Actions" and "Audience" .
Content tab
In this tab, by default, we are shown our posts and stories sorted by reach. First, the most popular - that is, those who received the largest coverage, and then in descending order. nine0003
We are also told how many posts and stories we had in total in the last week (45) and how this compares to the previous week (5 more).
We can sort both posts and stories by different parameters and for different periods. By clicking on the button " All ", we get the opportunity to select posts with the most likes - to do this, select the line with the word "Like marks" . Or the one with the most comments. Or separate those posts, after viewing which readers started calling you - for this you need to select "Calls" . Or the ones that reposted the most.
You can also see the most successful posts by the sum of all these indicators - likes, comments, calls.
To do this, select the first line - "Involvement" .
We can also make a selection for different periods - a maximum of 2 years, a minimum of 7 days. And see separately the comparative indicators of photo posts, video posts, carousels.
The same with stories. We can sort them by ostentatious indicators - "reach", "clicks to the site", "calls" and others, and also make a selection for different periods, but the maximum possible period in the case of stories is 14 days. nine0003
Action tab
In this tab, you can see how reach, impressions, and other important indicators have varied over the past week - the number of visits to the profile, clicks on the site, clicks on the "Getting Directed" button.
Featured
Featured shows our total reach and impressions for the last week.
We see that the coverage was 3854 people, and it is very much reduced compared to the previous week. nine0003
Total impressions - 17698 people, and also a noticeable decrease compared to the previous period.
Also on the graph, we can see which days the coverage was more or less.
And by pointing a finger at this graph, we see specific figures - one and a half thousand coverage on Monday and Wednesday, almost the same on Tuesday, on other days much less.
Interactions
In the "Interaction" block, you can see how many visits to the profile, clicks on the site from the profile, clicks on the button "How to get there". nine0003
We are also shown a graph of the distribution of this activity during the week. We see that the most actions were on Wednesday - 57 pieces.
To see specific figures, touch this graph with your finger.
"Audience" tab
In this tab, we can see how the number of your subscribers has changed over the past week, in which cities and countries your subscribers live, how old they are, what time they are most active.
Growth
This tab gives us information about the number of subscribers. In particular, about how many people have unsubscribed from us, how many have subscribed, and what the result is an increase - it can be positive and negative, when after all the subscriptions-unsubscribes, the number of subscribers has decreased.
In our example, 12 unsubscribed, 16 subscribed, the final result is plus 4 subscribers this week.
Just below we see a graph of the number of subscribers. We see a failure on Saturday. We can press our finger on this failure, and we will be shown more detailed information about it. We see that on Saturday, December 7, three people unsubscribed from us and no one signed up. nine0003
And if we want to find out what kind of publications led to such a result, we can click on the button "View publications" and we will see just posts and stories for December 7-8 and statistics on them. In this way, you can understand which publications readers do not like. Although in our case the numbers are too small to speak of conclusions. Rather, they are within the bounds of statistical error.
Top locations
Below we can see information about the cities in which our subscribers live. nine0003
As expected, the Moscow children's center, whose account we are considering, has the majority of subscribers from Moscow.
And by clicking on the button "Countries" , we will find out from which countries in what proportion we have subscribers. Also, most are expected from Russia, but there are also from Kazakhstan, the USA, Ukraine and even Brazil.
Age range
In the next section, we can see what age men and women are in our account.
We see that our subscribers are dominated by people aged 25 to 34 years, slightly less women and older men - from 35 to 44 years old. nine0003
Interestingly, our account is also followed by schoolchildren under the age of 17 and older people over 65. Where Instagram has gone!
Gender
Here we are shown that 71% of our subscribers are women, only 29% are men.
Followers
This section is called “Followers” for some reason, although it would be more correct to call it “Followers Activity”, because that is what it shows: at what time of the day and what days of the week your followers are most active on Instagram.
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By clicking on the button "Days" , I see that the most intense color is on Monday, Tuesday and Wednesday. So, these days the audience is most active. The palest one is on Saturday, apparently on this day our subscribers take a break from gadgets.
With the button "Clock" you can view the activity by the clock. Expected little activity around 3-6 am, maximum activity around 6 pm.
So, we figured out what Instagram coverage is and why everyone is fighting so hard for it, how to see the place of residence and age of your subscribers, how you can really isolate the most effective publications. nine0003
I hope that this article will help you conduct high-quality analytics of your account and, thanks to it, work effectively with your subscribers and earn more.
How to view Instagram statistics 2022
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Instagram account statistics could only be viewed using third-party services and programs, but now it can be done in your own account and even from a computer to Facebook in Creator Studio.
Where is this statistics and how to do it on Android and iPhone? nine0003
Instagram statistics for the account as a whole, individual publications and Stories can be viewed for free, but first you need to create a business account or an author account.
👉 How to make a business account on Instagram
How to make statistics on Instagram account
You will get statistics of the photo and the whole account after switching to a business profile or author account . You can do this for free. Previously, it was necessary to link the Facebook page. But now this can not be done. nine0003
But in order to run ads directly in the application, Facebook still has to be linked. To do this, you need to remember your e-mail and password from your Facebook account, as well as create a public page for your business account.
How to view Instagram account statistics
After transferring to a business account or an author account, you will see the inscription “View professional panel” at the top and the “Statistics” button.
If you immediately click the button, then you will immediately go to the Statistics of your Instagram profile. nine0003
If you click "View professional panel" - then you can see all the tools for working with a business account / author account. Including there will be a line "all statistics".
The third way to view Instagram statistics - in your account, click the three bars at the top right and select "Statistics"
Instagram account statistics can only be viewed from the current moment. Everything that happened before, no one will ever know =) Therefore, you will see some intelligible statistics for the entire account within a week, and only new posts will have photo and video statistics. nine0003
What do statistics mean and how to use them for promotion on Instagram?
Statistics are needed not only to monitor the progress of the account, but also for potential advertisers who ask for the Reach and Engagement of the account before buying ads.
What does Instagram stats mean?
On the main screen, you can select a period from the top - statistics for the last 7 days or 30 days.
Accounts Reached - is the total number of people who saw your posts, Stories and IGTV) in a week, plus a comparison with last week. It differs from Impressions in that here each person (account) is counted only once, even if he watched your posts several times. Therefore, Reach will always be less than Impressions. nine0003
👉 Instagram reach: what is it and how to increase it?
Click on Covered accounts and more detailed statistics will open.
Subscribers and everyone else (by reach) - how many of the audience covered were subscribed to you, and how many were not.
Content type - which content received the most coverage (also broken down by subscribers and unsubscribers)
Here you can also see which posts were the most popular in terms of reach.
And if you press the triangle bracket 9 on the right0009 > , then you can filter statistics on Instagram by other indicators (comments, likes, subscriptions, etc.).
Impressions is the total number of content views. One person could watch several times, different content. Therefore, impressions are always more reach.
Actions in the profile are visits to your Instagram account plus clicks on the buttons in the account header (e-mail, store, phone, etc.).
YOUR AUDIENCE
Return to the first Instagram Insights screen. In the "Your Audience" section, click the triangle bracket on the right > . Statistics on subscriptions and unsubscribes on Instagram will open.
Increase - on this graph you will see the number of subscribers, unsubscribers and total (subscriptions minus unsubscribes).
Below are statistics by location, age and gender.
Peak periods - time (days and hours) when followers were most often on Instagram.
CONTENT YOU POSTED
Return to the first screen of Instagram Statistics. In the "Content you've posted" section, you'll see the number of posts/Stories/IGTV/Promotions in the last 7 or 30 days (depending on the filter on the top left). For each type of content, you can filter by all engagement indicators (impressions/reach/likes (likes)/comments/saves). nine0003
This will help you better understand the results of advertising from bloggers or giveaways. But this is only available for profiles with more than 10,000 subscribers. You can wind them up and go to the author’s account, especially if you don’t have enough 1000 subscribers and can’t wait to get new statistics right now. This will not hit the account engagement much. But ideally, of course, you need to grow organically, with the help of advertising from bloggers and targeting.
How to view post statistics on Instagram
To find out the statistics of views (and not only) of each publication - photo or video on Instagram, you need to open the desired post and click "Statistics".
The top line of statistics is the number of likes, comments (👉 Comments on Instagram: how to talk subscribers), transfers to Direct and saves.
Saves - how many times the "save" button was pressed.
Visits to profile - how many times they went to the account from this photo. nine0003
Reach - how many people viewed the photo. On average, there should be 30-60% of subscribers. Less - a lot of bots that do not look at posts. More — if you ran an ad, got featured, the post turned out to be very popular, it was shared, etc. The larger your account, the smaller the reach in % of subscribers. Old followers abandon accounts or lose interest. This is fine. The highest coverage (in % of subscribers) is for accounts with up to 1000 subscribers.
To increase your reach, be sure to post regularly, with a content plan. Also, according to the coverage statistics on Instagram, you can understand whether you published a post at the right time or not. nine0003
If you swipe up on these statistics on Instagram, you can find out even more interesting things about the statistics of the post.
Profile visits - how many people went to your account after seeing this post
Reach - how many people saw your post.
Impressions - how many times your post was viewed. One person can view multiple times, so impressions are always more than reach.
From main page - how many people saw the post in the feed
From "Interesting" - views from the recommended tab, with a magnifying glass. The more, the more likely that the post has become "viral" (it is sent to friends, it appeared in the recommended). Also, a large percentage happens if you promoted a post.
From profile — how many people saw the post by logging into your account
From hashtags — how many came from hashtags
From “other” - all other sources
Instagram Stories statistics
In a personal account, you can only see the total number and accounts of those who saw your Stories. To do this, swipe up from the bottom of any Story on Instagram.
After switching to a business or author account, you will have detailed statistics for each Stories on Instagram. What does each statistic mean?
INTERACTIONS
Total statistics on the number of reactions to your Stories:
Replies — how many people answered you in Direct on this Story
Clicks on the link — how many times after this Story they went to your account and clicked on the link in the description.
Visits to profile - how many times after this Story they went to your account.
REACH STATISTICS
Here you will see statistics on how many people see your Stories and how they find them:
Accounts covered by this Story (Reach) - the total number of people who saw this Story
Impressions - the number of times this Story was viewed .
Subscriptions — how many subscriptions after this Story.
Navigation = back + scroll forward + jumps to next story + exits
back - number of taps back to your previous story0003
Forward - number of taps forward to view your next Story
Next Story - number of scrolls to the next account's Stories. Here you can understand whether was interesting or not was History , whether the person wanted to watch your content further or moved to the next account.
Exits — number of exits from the Stories view mode.
Again, you can see the statistics of how the Story was able to keep the attention of subscribers. nine0003
How to use Instagram account statistics?
Do not draw conclusions after the first week, how to connect free statistics on Instagram. Check how it will change for at least a month. Compare weekdays, weekends and holidays, good/bad weather outside.
Don't be in a hurry to "give it all away" if your coverage dropped in late spring and summer. Previously, no one had such statistics, and people who do not know the general trends in social networks and the Internet are afraid of fluctuations in statistics in their Instagram account. In the fall and after the New Year holidays, there is always an increase, and in the spring and summer there is an outflow. Of course, this does not apply to "seasonal" businesses (spring-summer travel agencies have growth, for example). nine0003
Even though many of us have a smartphone as an extension of our hand, we still scroll through Instagram less when we are on vacation, it’s summer outside, etc.
