How to see a post insights on instagram

How to Use Instagram Insights (in 9 Easy Steps)

Instagram Insights shows you engagement analytics that empower you to improve your Instagram for Business strategy.

You no longer have to guess about what works for your audience; Instagram Insights will tell you. You’ll therefore be able to get more likes, earn more followers, and grow your profile exponentially.

In this post, we’ll go over everything you need to know about Instagram Insights and how to leverage it to improve your Instagram profile.

What is Instagram Insights?

Instagram Insights is a feature that allows Instagram Business Account users to see analytics related to their profile and posts. From this data, you'll be able to identify what your audience likes and engages with the most to improve your Instagram strategy.

Why use Instagram Insights?

Instagram Insights allows you to get access to important user engagement data for your business profile. It’s not just enough to know the raw numbers, such as the amount of likes you get for one post. It’s important to understand your audience, too.

That’s where Insights comes in. It tells you how they do things, what they prefer, and who they are. You can certainly make business decisions based on gut feeling, but you're much more likely to hit the mark when you can validate assumptions with cold, hard facts.

Data and analytics help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.

Social media isn't any different from other aspects of your marketing in the sense that it can be measured and improved upon. That's why you'll be able to create a more effective Instagram strategy using Instagram Insights.

To use Instagram Insights, you must first have a business profile. The good news? If you're already using a personal account, you can switch to a business profile right from your phone. Here's how to convert your account in a few simple steps.

How to Get Access to Instagram Insights

Open up your profile on the Instagram app.
Access the Settings page.
Tap 'Account.'
Click 'Switch to Professional Account.'
Choose your category and click 'Done.'
Optional: Switch to a Business account.
Optional: Connect your Facebook page.

1. Open up your profile on the Instagram app.

You can convert your Instagram profile to a Business account directly from your Instagram mobile app. First up, open up the app and click on your profile picture on the bottom right-hand corner of your feed.

2. Access the Settings page.

Next, it’s time to head to Settings. On your profile, click the hamburger icon on the top-right corner.

On the pop-up, click “Settings.”

3.

Tap "Account."

A list menu will come up. Tap “Account.”

4. Click "Switch to Professional Account”.

By switching to a Professional account, you can get access to Insights immediately — even if you’re not a business.

5. Choose your category and click “Done.”

Choose the best category that describes you. Once you’re finished, click “Done.”

After, go back to your profile. Here’s what it will look like:

As you can see, you can immediately access Insights with a Professional account. If you’re a freelancer or content creator, you can stay as is, or you can take the extra step of switching to a Business account.

6. Optional: Switch to a Business account.

If you’re a business, organization, or brand, you’ll want to take the additional step of turning your Professional account into a Business account. A Professional account gives you full access to Insights, but is designed for independent digital creators. A Business account is more apt for companies.

Note that turning your account into a Professional account always comes before switching to a Business account.

To turn your account into a Business account, click the hamburger menu in the top right corner of your profile. Click “Settings,” then “Account.” At the bottom, click “Switch Account Type.”

Then click “Switch to Business Account.”

Done! You’re now a Business account with access to Insights.

7. Optional: Connect your Facebook page.

Lastly, if you have a Facebook Business page, it’s important to connect it to your Instagram Business or Professional account. To do so, go to your profile and click the “Edit Profile” button.

Under “Profile Information,” click “Connect Facebook page.” Follow the prompts to connect your Page or create a new one.

Be sure to already have a Facebook account prior to connecting your page. Click here for instructions for setting up your Facebook Page if you don't already have one.

Once you’ve set up your Professional or Business Account, you can begin to use Instagram Insights.

Before we get into specific instructions for using it, however, here are the analytics on this channel that marketers need to know and understand — and how to use them.

Instagram Insights Explained

Let’s look at Instagram Insights from a bird’s eye view and zoom in piece-by-piece.

Insights Overview

Insights Overview is the “home page” of Instagram Insights. Here, you’ll see how you’ve fared overall.

You get several pieces of information on this page:

Date Range: This represents the days and weeks of data on the screen. You can change the amount of time by clicking “Last 7 days” on the top left-hand corner.

Information: If you’re ever lost or don’t know what something means, you can click on the “i” button on the top right-hand corner and get definitions for the terms on the screen.

Accounts Reached: Accounts Reached refers to the number of unique users who have seen your content — posts, stories, reels, videos, Live videos, and promoted ads — at least once.

Accounts Engaged: Accounts Engaged refers to the amount of users whom 1) you’ve reached and 2) interacted with your content in some way. Interactions can include likes, saves, comments, shares, and replies.

Total Followers: Total Followers refers to the number of people who follow you.

Content You Shared: This section gives you the overall number of posts, Stories, reels, videos, Live videos, and promotions that you’ve shared.

Now, let’s go into “Accounts Reached,” “Accounts Engaged,” and “Total Followers” in more detail.

Accounts Reached

In Accounts Reached, you’ll see more specific information about the users who have seen your content and interacted with your profile in some way or form.

Lets’ break down the different pieces of information you’ll find in this page.

Reached Audience: The reached audience section shows you how many unique users have come across your content. Your reached audience will be broken down by follower status, gender, age, countries, and cities. You can also see the amount of people you’ve reached via ads and promotions.
Content Reach: The content reach section allows you to see which types of posts have reached the greater amount of people. You’ll first see a graph with the number of people who’ve seen your posts, stories, reels, IGTV videos, and Live videos. Underneath, you’ll see your individual top-performing posts based on reach.

Impressions: Impressions refers to the number of times all of your posts have been viewed — including repeat views by the same users.
Profile Activity: Profile activity breaks down the actions users take after visiting your profile. You can see the number of website taps, business address taps, call button taps, email button taps, and text button taps. For these metrics to show up, however, you have to have set up those buttons.

Accounts Engaged

Accounts engaged refers to the number of users who interacted with your content beyond just watching it or scrolling past it. Let’s break down the sections on this page.

Engaged Audience: The engaged audience section shows you how many unique users have liked, commented, saved, shared, or replied to your content. Your engaged audience will be broken down by follower status, gender, age, countries, and cities.
Content Interactions: The content interactions section shows you the total number of times people have liked, commented, saved, shared, or replied to your content. It then breaks down this number on a per-post basis. You’ll also see your top-performing posts per category.

Total Followers

The total followers page of Instagram Insights allows you to see the total number of users who follow you. You can also see follows, unfollows, top locations, age ranges, and genders.

Under total followers and its demographic breakdown, you’ll then see one more section: most active times.

Most Active Times: The most active times section shows you the hours and days that your followers are most often on Instagram. This allows you to determine the best times to post so you can engage the greatest amount of followers.

How to See Post Insights on Instagram

To see post insights on Instagram, navigate to your Instagram profile and click the button that says “Insights” right above your posts. Alternatively, click the hamburger menu on the top right-hand corner and tap Insights. There, you’ll be able to see Insights for all of your posts, reels, live videos, and more.

Next, let’s go over how you can see insights for individual posts on Instagram.

How to See Insights for an Individual Post

Navigate to your profile.
Navigate to the individual post you’d like to see insights for.
At the bottom of the post, there will be a banner. Tap View Insights.
You can now see how many likes, comments, shares, and saves your post received.

How to See Insights for a Reel

Navigate to your profile.
Navigate to the individual reel you’d like to see insights for.
At the bottom of the reel, there will be a banner. Tap View Insights.
You can now see how many plays, likes, comments, shares, and saves your reel received.

How to See Insights for a Story

If your Story is currently live on your profile:

Navigate to your profile.
Click on your profile picture.
Scroll up on the story.
You’ll immediately access insights for that Story, including replies, exits, link clicks, forwards, and more.

If your Story has already expired or more than 24 hours have passed:

Navigate to your profile.
Tap the Insights action button at the top of your post grid.
Under Content You Shared, tap the row of Stories you’ve shared in the past.
Swipe up on the individual story you’d like to see insights for.

How to See Insights for a Live Video

If you’ve just finished your Live video:

Tap View Insights immediately after finishing your video.
You’ll now be able to see the number of viewers, likes, drop-offs, comments, and other interactions.

If you broadcasted your Live video in the past:

Navigate to your profile.
Tap the Insights action button at the top of your post grid.
Under Content You Shared, tap the row of Live videos you’ve shared in the past.
Click on the old Live video you’d like to see insights for.

How to See Insights for a Video

Navigate to your profile.
Click the Play triangle button (▶) right above your post grid.
Tap the video you’d like to see insights for.
Tap the horizontal (⋯) or vertical (⋮) three dots on the corner of the video.
Tap View Insights in the pop-up menu.

Next, we'll get into how to use Instagram Insights in your day-to-day.

How to Use Instagram Insights

Instagram Insights is a fantastic tool, but it can be hard to know what to do once you gain access. Here are some of the most useful ways you can use Insights as you grow your Instagram profile.

1. Measure reach.

Click the Accounts Reached section. As mentioned, reach reflects the number of unique users that have seen any of your Instagram posts.

Within this category, you'll see insights for:

Top Posts: The posts that generated the most reach.
Top Stories: The Instagram Stories posts that generated the most reach.
Top IGTV Videos: The IGTV videos that generated the most reach.
Impressions: How many times your posts were seen.
Profile Activity: Profile visits, website taps, and other activity.

Some of these insights can be expanded for more insights.

2. Track profile visits and followers.

On the Accounts Reached page under Account Activity, you'll be able to see Profile Visits.

Profile Visits reflects the number of times your profile has been viewed.

Find out how many of your profile visitors are turning into followers by dividing your number followers by the number of visitors. Track this number over time to find out whether your “conversion rate” is increasing or decreasing.

3. Determine website clicks.

Website Taps can also be found under Accounts Reached > Profile Activity. This insight reflects the number of times any links you've included in your business profile have been clicked.

5. Track content interactions.

Navigate back to Insights Overview and tap Accounts Engaged. This will bring up a page that shows how your content is performing in terms of engagement, breaking down the metrics by content type.

Likes speaks for itself, reflecting the number of users who liked your post. As with likes, Comments reflects the number of comments left on your post. Saves highlights the number of unique users or accounts who saved your post. If any of these numbers are low, it’s important to reevaluate your Instagram strategy.

6. Track your followers.

Navigate back to Insights Overview and click Total Followers. You'll then reach the Follower Breakdown page.

This page reflects how many followers you've gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts.

7. Learn which actions were taken on your post.

To view insights for a specific Instagram post, start by visiting your profile. Tap on the post you'd like to look into, then click View Insights below the image

Under the “Profile Activity” section, you’ll find out the number of actions that users took on your profile as a result of seeing your post — things like visiting your profile, then taking an action like clicking on your website link or following you.

8. Use "Reach" to see where your post showed up in feeds.

Previously named “Discovery,” Reach indicates where your post was seen — or discovered — the most, including how many accounts weren't already following you when they first saw the post.

This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user's home feed, a search, your profile, a location tag, or a hashtag.

Reach insights also include data on a post's reach — which reflects the number of unique accounts that saw your post.

9. View Story insights.

Instagram users with a business profile are able to view insights into their ephemeral Stories.

To view your Story insights, navigate back to Insights and scroll down to Content You Shared section on the Insights Overview page.

Scroll down to the Stories section, and you'll be able to see insights for older stories, as well as any that have not yet expired.

Next, we'll get into the more specific insights you can explore.

Impressions

This insight represents how many times your Story was seen.

When viewing these insights, keep in mind that you're able to add multiple images or videos to your Story. When you do this, every piece of visual content in your Story is counted as a single photo or video in your post.

Let's say you add six photos to your Story. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression.

The same goes for Story content that has been viewed by a single user more than once. Instagram still only counts that interaction as the entire Story having received one impression.

Reach

This insight reflects the number of unique users that have seen your Story.

Taps Forward

This insight reflects the number of times a user taps your Story photo or video to skip to the next piece of media.

Taps Back

This insight reflects the number of times a user taps your Story photo or video to go back to the previous piece of media.

Replies

This insight reflects the number of times users send messages through the Send Message text box on your Story.

Swipe Aways

This insight reflects the number of times users swipe to skip to the next account’s Story — not to be mistaken for "tap forward," which reflects users skipping ahead to your next piece of Story media.

Exits

This insight reflects the number of times a user leaves the Stories section entirely to return to the home feed.

Measuring Your Effectiveness With Instagram Insights

Now that you know how to access data to inform your strategy with Instagram Insights, you can analyze that data and determine what's working for your audience (and what's not). From there, creating content that gets a ton of engagement will be a lot easier as you consider those benchmarks.

Editor's Note: This post was originally published in January 2018 but has been updated for comprehensiveness.

Topics: Instagram Marketing

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How To See Post Insights On Instagram I Statusbrew

Over the years, Instagram has transformed. It's no longer a platform where people just share selfies or post pet photos.

It has become a platform where you as a small business owner get unmatched opportunities to boost visibility & grow customer base.

But with increasing competition on the platform, it becomes vital to track insights to grow your business on Instagram.

Top brands & businesses are relying on advanced analytics as a core competitive advantage.

Analytics is helping them to agilely respond to real-time market changes & helping in winning customers.

At its core, Instagram post or story or reel insights are the science of mining data to measure marketing efforts & to see if any improvisation is required.

To measure the Instagram insights effectively, you require to understand the mechanism of the entire process.

Scroll through the blog to get an overall idea of how to track Instagram insights & ponder upon the tactics to grow your business profile.

What Is Instagram Insight?
How To View Insights On Instagram
How To View Feed Post Insights On Instagram
How To View Story Insights On Instagram
How To View Reel Insights On Instagram
How To View IGTV Insights On Instagram
How To View IG Live Insights On Instagram
Importance Of Viewing Instagram Post Insights
Tips To Grow Your Instagram Presence
Build A Comprehensive Instagram Strategy With Statusbrew

What Is Instagram Insight?

"Information is the oil of the 21st century, and analytics is the combustion engine. " -Peter Sondergaard.

Insights on Instagram are the data that helps your business to analyze & understand your prospects. It is a great way to observe the basic analytics of your Instagram profile, your feed post, followers, reel & Instagram story.

Insights empower users by providing data about followers growth, visitors number & demography, engagement & reach.

Worthmentioning that Instagram insights are only available to business profiles & public accounts that receive a considerable number of engagement.

From the insights data, you'll be able to identify what your audience likes and engages with the most & accordingly improve your Instagram strategy.

However, the primary downside of the native 'Instagram Insights' tool is that you can track the metrics of your post or profile for a limited date range. Here social media management app like Statusbrew comes into the scenario as it allows you to measure the analytics for an extended date range.

Instagram analytics are essential to track as it empowers the user to understand the performance of your post and your overall account metrics.

Analytics offered by the native Instagram app helps to interpret the Instagram metrics & understand the pattern in them. For example, you can measure the number of followers you have with the 'Instagram Insights' tool, which is a metric.
It also equips you to get the followers' growth rate over a specific time, how swiftly your followers are growing; that is analytics.
There are two main ways you can access analytics of your account: through Instagram's native tool called 'Instagram Insights' or through a social media management tool like Statusbrew.

Suggested Read: How to Manage Multiple Instagram Accounts From Your Phone Or Desktop

How To View Insights On Instagram

Instagram insights are available only on the app, so you'll need to install the Instagram app to get the insights. However, to set up a business profile & to access your Instagram insights, consider taking the following steps:

Steps To Set Up A Business Account

Step 1: Open your Instagram app & change your Instagram profile to 'Public'.

Step 2: Now navigate to your Instagram 'Profile' & go to 'Settings'.

Step 3: Scroll down & tap on "Switch To Business Account".

Step 4: You'll see screen instructions to connect your 'Facebook Page.' For an Instagram business account, users require to have a Facebook page. Your Facebook page does not need any content, or it does not have to be branded; it simply should exist. If you do not have a Facebook page for your business during this fourth step, you can create one.

Step 5: Check all your details & once confirmed, tap on 'Done.

Steps To Access Instagram Insights

Once you switch your Instagram profile to 'Business Profile', you can easily access Instagram insights. Check out steps to access insights on your business profile:

Step 1: Open the Instagram app & tap on your profile picture on the bottom-right corner to navigate to your profile.

Step 2: Tap on the three-bar menu on the upper-right corner.

Step 3: At the top of the menu, you'll find 'Insights' & to access it tap on the graph icon.

Step 4: You'll find three tabs, 'Activity, Content and Audience,' by tapping on them; you can switch between the three & can get the analytics about your Instagram profile.

Exploring The Meaning Of Profile Instagram Insights

Instagram insights offer different terms, numbers & graphs that help you enrich your marketing strategy. Understanding these metrics ensures effective lead nurturing & high conversion rates.

Let's dive into the insights to analyze the meaning delivered by the figures & how it can be implemented in the marketing effort by extracting the practical information.

Under the 'Instagram Insights' tab, you'll find another tab containing three different information:

1. Activity

The 'Activity' tab encompasses the number of people who interacted with your content. It also measures the number of accounts your profile has reached with your Instagram posts.

The 'Activity' tab is broken down into two subsections of Instagram insights: Interactions and Discovery.

Interactions: This subsection of the insights tracks the total number of actions taken on your account in the past week. It offers metrics such as the number of visitors to your profile, number of clicks on the link on your bio, etc. Following are the detailed insights provided by the interaction subsection:

Profile Visits: The total number of users who have visited your Instagram profile.
Website Clicks: The number of Instagram users who have clicked on the website link in your bio.
Email: The total number of times users have tapped on email on your profile.
Call: The gross number of times users have tapped on call feature on your profile over the past week.
Direction: If you have listed an address on your profile, insights show how many of your followers have asked for direction.

Note: Using the graph, brands & businesses can monitor which day of the week has the most interactions. Also, you can compare the interactions from last week.

However, remember that this section of 'Instagram Insights' offers insights for a limited period, i.e., only to the past seven days. However, with Statusbrew Instagram insights tools, you can measure insights for an extended period.

Discovery: Discovery tracks & analyzes the total reach and impressions of your content for the current week. This section displays your content's overall performance and also tracks the effectiveness of your content. Discovery offers two prime metrics:

Note: Discovery helps you to draw a comparison between your campaigns. By tracking reach & impression, you can have the brevity about the efficacy of your Instagram account promotions.

It also helps you analyze if a specific content should be a crucial part of your social media strategy to reach out to your targeted prospects.

The activity tab reveals the influence of your page and details of how people have interacted with it.

2. Content

Under the content tab of Instagram insights, you'll get the metrics relating to individual posts on your profile. Metrics offered by 'Content' insight include photos and video content, story & any promotional paid post published on your profile. The content tab is further split into Feed, Story & Promotions.

Feed: Feed Instagram insights under the content tab provide you with the analytics of your feed from the past two years.

It also empowers users to sort insights by content type, metric, and time period. You can filter the insights by the number of unique accounts that followed the CTAs, total number of comments on your post, engagement, follows, get direction, profile visits, reach & impression on your post, etc.

Story: Story insights subsection under the content tab provides you insights into your story's performance.

These metrics shed light on users' behaviors on your story, such as how they view and interact with your story. Story insights help you to shape & plan story content for the upcoming campaigns.

With story insights, you can access figures associated with the story such as impressions, reach, exit, replies, viewers, forward, backward taps for the next story.

Promotions: This section of the content tab of Instagram insights provides you the metrics associated with any promotions and paid ads you've published or had running on your account.

With promotion insights, you can view the number of 'Profile Visits' from your paid post & impressions, reach, and engagement on the posts. Furthermore, promotional insights also equip you with the audience demographics such as gender, age, and location.

Analyzing the promotion insights helps brands evaluate paid promotional campaigns and get in-depth ideas about which type of content can effectively reach the business goals.

3. Audience

Instagram insights' 'Audience' tab empowers you with a better understanding of your target audience. You get the overall details of your audience & their demography; and data on variation in followers' growth in the profile.

Audience tab provides you primary four key set of metrics such as:

Gender: The percentage split of your followers based on their gender.
Age Range: It provides the age brackets of your followers.
Top Locations: These metrics give you the data about the geographical locations of your followers.
Followers: It gives you insights about the busiest hour of a day & days of a week when most of your users are active.

Note: The audience section is one of the prime insights which can help build and improve your Instagram marketing strategy.

Along with understanding your segments of the audience who are your followers, it also allows you to decipher the time in which your followers are most active. It is indeed beneficial to plan and schedule your Instagram post to reach possible prospects.

To stay one step ahead of your competitors, you can connect your Instagram profile to Statusbrew. It offers Sentiment Analysis, which helps you to analyze followers behavior. Also, assist you with data about average post engagement, helping you optimize engagement on your profile, ensuring maximize social ROI.

How To View Feed Post Insights On Instagram

Individual post analytics on Instagram helps you observe how specific content or a particular message is resonating with your audience. Feed post insights on Instagram is a great way to analyze if your content is working well with your audience.

You can go with two different ways to access feed post analytics. The first way is through the Insights tab.

Step 1: Scroll to "Content You Shared" & tap on feed posts. It can provide your two years of feed post analytics based on a wide range of metrics: call button taps, comments, email button taps, follows, get directions taps, impressions, likes, post interactions, profile visits, reach, saves, text button taps, video views, website taps.

If you have enabled the 'Shopping' feature on Instagram, you can get even more metrics. Consider following this way to gain holistic view of content that has performed well in a specific period of time.

Step 2: If you are looking for a more detailed performance overview, tap "View Insights" below your published feed post. It'll give you access to the key metrics such as comments, sends, saves, interactions, i.e., profile visits, website clicks, accounts reached and followed, impressions including hashtags insights.

Each metric on the feed post provides relevant insights for your account. For example: likes, comments, and sent metrics help you to learn the type of content that motivates your customers to engage with your post.
Saves insights denote what content resonates deeply with your audience, ensuring a lasting value.
Website clicks indicate that your prospects want to learn more about your product or service.
Impressions denote your post-performance matching the Instagram algorithm. If on your feed post you are getting an impressive impression in the form of hashtags metric, it indicates that your hashtag formula is on the right track.

How To View Story Insights On Instagram

Like the Instagram feed post, you can access the Instagram story analytics through the insights tab. Instagram also allows users to get a story insights by swiping up on a live Instagram story.

To get the story insight through the Insights tab, scroll down to 'Stories'.

Instagram story insights allow to get insights up to 30 days based on the metrics such as: back, call button taps, email button taps, exited, follows, next story, get directions taps, impressions, link clicks, forward, profile visits, reach, text buttons taps & website taps.
For a further detailed performance overview, swipe up on a live story. Then choose the insights icon on the left-hand side of the screen, where you'll find: Interactions, Impressions, Follows & Navigation such as Back, Forwards, Next story, and Exited.

Note: Impressions on the story calculates the number of times your Instagram story has been seen, whereas reach denotes the number of unique accounts that viewed your Instagram story.

Exited insight is the number of times a user swiped away from a specific story. Replies show the number of responses to a particular photo or video in your story.

Forward calculates the number of users that skipped the story post. Backward is the total number of followers that went back from the story post & 'Next Story' gives you insight into the number of taps to the next account's story.

Ensure to monitor the exited metrics closely, as these metrics indicate if your followers have lost interest in your story content.

How To View Reel Insights On Instagram

Instagram reels are 15 seconds musical clips that are getting immense popularity. Brands & businesses also use this feature to enrich audience engagement. However, Instagram reels analytics are quite a new addition to the 'Instagram Insights' tab. Following are the steps to get reel insights:

Step1: Go to your Instagram business account & open the 'Instagram Insights' menu. There you'll find the reel tab. Tapping on the reel tab, you'll get up to 30 days' insights on your reel.

Step 2: Another way to access the Instagram reels analytics is to open a specific reel & tap the three-dot icon on the bottom right-hand corner of the screen. After that, choose "Insights."

Instagram reel insights include metrics such as Plays, Accounts Reached, Likes, Comments, Saves, and Shares. To enrich the reel analytics brands & businesses adhere to specific tactics:

Reels algorithm favors reels that are entertaining or which have a delightful surprise or twist.
Reel, which inspires to participate or starts a trend that others can easily participate gets more engagements.
The algorithm favors reels that use creative tools like text, filter, or camera effects & uses vertical video.
Be experimental with reels. Focus on trying something new. Try to create your brand's unique voice & for that, you must do a lot of research.

Note: Always avoid posting reels that are blurry due to low-resolution. Further, refrain from posting reels that are uploaded with a border around them. Also, never post reels that have the majority of the image covered by text. While posting reels, make sure to adhere to Instagram community guidelines.

Suggested Read: The Ultimate Guide To Instagram Reels | Get More Views Today!

How To View IGTV Insights On Instagram

IGTV feature on Instagram is the storehouse for longer-form video content. With this incredible Instagram feature, brands & businesses can display their products, share brand narratives or in-depth tutorials about the product feature.

Use IGTV to showcase content with which the audience can resonate & establish a long-lasting relationship.

IGTV performance can be viewed through the Instagram insights tab. Instagram allows users to get the views of IGTV video performance for up to two years.

Step 1: To access IGTV data, scroll to "Content You Shared" & tap the arrow beside your recent IGTV videos. From this section, you'll be able to access the various IGTV performance metrics such as Average Percentage Watched, Comments, Likes, Reach, Saves, Video Views, IGTV Video Interactions.

Step 2: Tap the three dots at the bottom of a published IGTV video and select "View Insights" to dig into the insights for an individual IGTV video. It gives you access to the number of views, likes, comments and saves for your particular IGTV.

Analyzing IGTV performance by filtering the metrics is vital as, by this assessment, you get the data about which video is making your audience hooked and engaged. Based on the data, you can know which content you should continue & where there is room for improvement.

How To View IG Live Insights On Instagram

To view insights on Instagram live videos, you need to have a business or creator account on Instagram.

To access metrics on Instagram live video, navigate to the 'Insights' tab. On tapping on 'Accounts Reached' in the 'Overview' section, you'll get the IG Live analytics.

There's another way to access IG live video insights.

Step 1: Start your Instagram live stream.

Step 2: Right after the video is finished, tap 'View Insights'. In that way, you can get the analytics of the video. However, note that it may take a few moments for the metrics to load.

IG live insights comprise metrics such as account reached, peak concurrent viewers, & interaction metrics like comments and shares.

Account Reach: It is the metric for the total number of Instagram users who viewed your Instagram live stream.

Peak Concurrent Viewers: Concurrent viewers metric indicates the number of viewers watching your live stream at any given point. This number of viewers changes as viewers join or leave the stream. With peak concurrent viewers, you get the illustration at its busiest point of how many viewers were watching the stream.

Comments: It calculates the number of comments a live video received.

Shares: Share counts the number of times Instagram users shared your live video on their Instagram story or with another user.

Insights for IG live videos are available for the videos created on or after 2021-05-24 & more changes are on the way.

Importance Of Viewing Instagram Post Insights

Across the globe, Instagram has 25+ million business profiles & 200 million Instagrammers visit at least one of the business profiles daily. Engagement with brands on Instagram is 10x higher than Facebook & 84x higher than Twitter.

The stats show that businesses are finding value in this social platform. But to uplift the Instagram bandwagon, you should know who views your profile or see your ads, how engaging your story & reel is, how your post is performing, and what value your account is actually driving.

Evaluating Instagram post insights is vital because:

Insights help you to know your audience & to target the right audience group.
The metrics guide the brands to understand the frequency of posting to drive more results.

Image Source: Starbucks/Starbucks Partners Instagram

Drive relevant visitors to your website, ensuring a higher conversion rate.
Insights guide you to set up effective ad campaigns that can maximize your social ROI.
Instagram post insights are essential to enhance your marketing strategy. With the performance analytics of your content, audience engagement, you can plan an Instagram strategy that can give you a boost in the cut-edge social competition, augmenting your brand visibility.

Tips To Grow Your Instagram Presence

Instagram Insights is a tool available on Instagram that allows 'Business Accounts' to analyze the progress. Following are a few ways to propel your Instagram insights scores:

1.

Engage Your Audience

The most effective way of increasing Instagram insights is to increase audience engagement. Audience engagement is a crucial element that makes the audience feel closer to the company. It increases their loyalty to a different degree.

Now, there are a number of ways in which you can engage your audience. You can frequently organize contests and giveaways, urging your followers to take part. You should further interact with your audience by promptly replying to their queries.

You should also ask your audience, from time to time, about their satisfaction with you, things they like about you, and suggestions they have for your company, while at the same time assuring them that their suggestions will be implemented in the best possible way.

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A post shared by KITKAT (@kitkat)

2.

Post High Quality & Relevant Content

The quality of your post defines your brand image. And most importantly, the quality of your post decides the popularity and number of sales of a particular product or service.

The most important thing is the standard of posts. Posts don't necessarily always have to be serious in nature; they can be fun at times. But fun doesn't mean resorting to cheap stunts and content. Always maintain a level of decency in your posts.

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A post shared by KITKAT (@kitkat)

Another significant parameter post needs to maintain in order to be successful is relevance. The audience needs to feel relevance and sense in your products and services in order to be attracted by them. Through Instagram analytics, you can find out the kind of content your audience relates with the most.

Developing a content strategy is an effective way to maintain a positive and relevant post timeline. A content strategy essentially defines benchmarks in relation to frequency, style, types of images and hashtags to be used, themes, engagement while creating a post. This helps you maintain a standard in your post while keeping in mind the kind of audience you relate most.

3. Post When Your Audience Is Most Active

Instagram is a fast-paced existence. There are new accounts and posts coming up all the time. As everywhere, in Instagram too, recent posts move to the top of the feed. This means that newer posts have a higher possibility of being seen around the time they are posted.

Now, it is evident that your audience would not be online at all times, and it is equally apparent that, along with your account, your audience would be following other accounts. So, when they do come online, they will see the newer posts posted at that moment at the top of their feed.

You, hence, stand a chance to lose views in a situation like that. To overcome this you should take the help of analytics and find out when most of your target audience comes online. Like that, your post will come higher in your target audiences' feeds. You, hence, have a higher probability of being visible.

You should further schedule your posts, i.e., create your posts earlier and schedule the time on Instagram when they are supposed to be posted. Like this, you can ascertain that, even if you are not online or engaged otherwise, your posts will reach your target audience at the right time.

4. Include CTAs In Your Feed Post

Including CTA in your feed post is an effective way to increase your online sales statistics. As compared to other forms of the post, a CTA post dominantly has a higher sales rate.

Call to action is the use of effective sales words, phrases, web pages, and messages, which compel the users to act in a specific manner, immediately, specifically directs them buying a product or to avail a service.

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A post shared by SanDisk (@sandisk)

5. Optimize Bio & Caption

It is a common practice among social media users to read bio very intently, more so in business accounts. You should, therefore, take special care in writing your profile bio.

You should write an attractive and captivating bio while being honest about your abilities, the services, and the products that you have to offer.

Include essential products you offer, along with important terms of services. Using relevant hashtags and keywords in your bio is an effective way of increasing views.

Also, captions in posts play an essential role in promoting the brand. Use short yet relevant and effective captions in every post. The caption should be appealing while at the same time defining what is in store.

Suggested Read: 350 Best Instagram Captions For 2021

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A post shared by Titan Watches India (@titanwatchesindia)

6. Post Frequently & Reply Quickly

You should also make it a habit to post frequently and regularly. Posting frequently keeps you relevant in the minds of your followers, as well as Instagram algorithms. Your followers wish to hear from you regularly. So, cater to their needs as well.

You can make it a point to post user-generated content, for example, photos of products they buy from you. You can further give followers an insight into the working of your company or the people involved. This is a good way of appreciating the effort they put into following your brand; also, you never run out of content.

Your followers and customers are the ones you build your whole business upon. So, it is crucial for you to reciprocate swiftly. Be it a private message, or be it an issue with a comment, reply speedily, and resolve any issues promptly and effectively.

Image Source: boAt Instagram

Further, you can involve your followers in discussion sessions and contests, wherein you can encourage them to post photos related to your products and services.

7. Collaborate With An Influencer

Today, influencers are essential people in the social network. They are influential & Instagram users often rely on their feedback. They also have a good knowledge of content placement that generates high visibility.

Influencers further guide their followers which brands and products can be specifically beneficial for them. Major influencers have an extensive follower base and reach. You could use that to your benefit by collaborating with these influencers.

Image Source: The Food Network9 Instagram

Find out the kind of influencers you can associate with, according to your products. They can show the benefits of your products to their followers, urging them to try out your products and services. You could even conduct contests and giveaways through the influencers.

8. Use Hashtags

In the vast collection of a variety of posts out there, hashtags are an important way for users to find what one is looking for. When a user looks up a certain hashtag, posts with the maximum number of relevant hashtags show up higher in their timeline.

You should therefore use the maximum possible number of hashtags in your posts. This will ascertain that your post appears at the top of searches. While your existing followers will automatically view your posts with hashtags, your posts will be easily visible to new users.

Image Source: Statusbrew Instagram

Doing research on the kind of posts and topics that are relevant to your followers and other Instagram users of their age groups will help you to use the proper hashtags.

Further, research on what is trending, in general, will help you to implement hot topics into your posts. It will further add some more weight to your posts.

With Statusbrew, create content, manage marketing campaigns, monitor engagement & analyze performance to drive results.

Stay in line with your strategies and evaluate your efforts with on-point reporting for your Instagram metrics. Review and export reports on activity, performance, growth, engagement, and more.

Statusbrew Instagram Story Insights equips users to review your prospects' social behavior & interaction with the story published during a particular time period.

Build communities by replying to messages, comments, mentions, and ad comments. Moderate comments by hiding, deleting or marking as spam.

Have you tried Statusbrew for marketing on Instagram? Start your free trial today.

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How to view Instagram statistics 2022

Instagram account statistics could only be viewed using third-party services and programs, but now it can be done in your own account and even from a computer to Facebook in Creator Studio. Where is this statistics and how to do it on Android and iPhone?

Instagram statistics for the account as a whole, individual publications and Stories can be viewed for free, but first you need to create a business account or an author account.

👉 How to make a business account on Instagram

How to make statistics on Instagram account

You will get statistics of the photo and the whole account after switching to a business profile or author account . You can do this for free. Previously, it was necessary to link the Facebook page. But now this can not be done.

But in order to run ads directly in the application, Facebook still has to be linked. To do this, you need to remember your e-mail and password from your Facebook account, as well as create a public page for your business account.

How to view Instagram account statistics

After transferring to a business account or an author account, you will see the inscription “View professional panel” and the “Statistics” button at the top.

If you immediately click the button, then you will immediately go to the Statistics of your Instagram profile.

If you click "View professional panel" - then you can see all the tools for working with a business account / author account. Including there will be a line "all statistics".

The third way to view Instagram statistics - in your account, click the three bars on the top right and select "Statistics"

Instagram account statistics can only be viewed from the current moment. Everything that happened before, no one will ever know =) Therefore, you will see some intelligible statistics for the entire account within a week, and only new posts will have photo and video statistics.

What do statistics mean and how to use them for promotion on Instagram?

Statistics are needed not only to track the progress of an account, but also for potential advertisers who ask for the Reach and Engagement of an account before buying an ad. What does Instagram stats mean?

On the main screen, you can select the period from the top - statistics for the last 7 days or 30 days.

Accounts Reached - is the total number of people who saw your posts, Stories and IGTV) in a week, plus a comparison with last week. It differs from Impressions in that here each person (account) is counted only once, even if he watched your posts several times. Therefore, Reach will always be less than Impressions.

👉 Instagram reach: what is it and how to increase it?

Click on Covered accounts and more detailed statistics will open.

Subscribers and everyone else (by reach) - how many of the audience covered were subscribed to you, and how many were not.

Content type - which content received the most coverage (also broken down by subscribers and unsubscribers)

Here you can also see which posts were the most popular in terms of reach. And if you press the triangle bracket 9 on the right0013 > , then you can filter statistics on Instagram by other indicators (comments, likes, subscriptions, etc.).

Impressions is the total number of content views. One person could watch several times, different content. Therefore, impressions are always more reach.

Actions in the profile are visits to your Instagram account plus clicks on the buttons in the account header (email, store, phone, etc.).

YOUR AUDIENCE

Return to the first Instagram Insights screen. In the Your Audience section, click the triangle bracket on the right > . Statistics on subscriptions and unsubscribes on Instagram will open.

Increase - on this graph you will see the number of subscribers, unsubscribers and total (subscriptions minus unsubscribes).

Below are statistics by location, age and gender.

Peak periods - time (days and hours) when followers were most often on Instagram.

CONTENT YOU POSTED

Go back to the first Instagram Statistics screen. In the "Content you've posted" section, you'll see the number of posts/Stories/IGTV/Promotions in the last 7 or 30 days (depending on the filter on the top left). For each type of content, you can filter by all engagement indicators (impressions/reach/likes (likes)/comments/saves).

This will help you better understand the results of advertising from bloggers or giveaways. But this is only available for profiles with more than 10,000 subscribers. You can wind them up and go to the author’s account, especially if you don’t have enough 1000 subscribers and can’t wait to get new statistics right now. This will not hit the account engagement much. But ideally, of course, you need to grow organically, with the help of advertising from bloggers and targeting.

How to view post statistics on Instagram

To find out the statistics of views (and not only) of each publication - photo or video on Instagram, you need to open the desired post and click "Statistics".

The top line of statistics is the number of likes, comments (👉 Comments on Instagram: how to talk subscribers), transfers to Direct and saves.

Saves - how many times the "save" button was pressed.

Visits to profile - how many times they went to the account from this photo.

Reach - how many people viewed the photo. On average, there should be 30-60% of subscribers. Less - a lot of bots that do not look at posts. More — if you ran an ad, got featured, the post turned out to be very popular, shared, etc. The larger your account, the smaller the reach in % of subscribers. Old followers abandon accounts or lose interest. This is fine. The highest coverage (in % of subscribers) is for accounts with up to 1000 subscribers. To increase your reach, be sure to post regularly, with a content plan. Even according to the coverage statistics on Instagram, you can understand whether you published a post at the right time or not.

If you swipe up on these statistics on Instagram, you can find out even more interesting things about the statistics of the post.

Profile visits - how many people went to your account after seeing this post

Reach - how many people saw your post.

Impressions - how many times your post was viewed. One person can view multiple times, so impressions are always more than reach.

From main page - how many people saw the post in the feed

From "Interesting" - views from the recommended tab, with a magnifying glass. The more, the more likely that the post has become "viral" (it is sent to friends, it appeared in the recommended). Also, a large percentage happens if you promoted a post.

From profile — how many people saw the post by logging into your account

From hashtags — how many came from hashtags

From “other” - all other sources

Instagram Stories statistics

In a personal account, you can only see the total number and accounts of those who saw your Stories. To do this, swipe up from the bottom of any Story on Instagram.

After switching to a business or author account, you will have detailed statistics for each Instagram Stories. What does each statistic mean?

INTERACTIONS

Total statistics on the number of reactions to your Stories:

Replies — how many people answered you in Direct on this Story

Clicks on the link — how many times after this Story they went to your account and clicked on the link in the description.

Visits to profile - how many times after this Story they went to your account.

REACH STATISTICS

Here you will see statistics on how many people see your Stories and how they find them:

Accounts covered by this Story (Reach) - total number of people who saw this Story

Impressions - how many times this Story was viewed .

Subscriptions — how many subscriptions after this Story.

Navigation = back + scroll forward + jumps to next Story + exits0003

Forward - Number of taps forward to view your next Story

Next Story - Number of scrolls to the next account's Stories. Here you can understand whether was interesting or not was History , whether a person wanted to watch your content further or moved to the next account.

Exits — number of exits from the Stories view mode. Again, you can see the statistics of how the Story was able to keep the attention of subscribers.

How to use Instagram account statistics?

Do not draw conclusions after the first week, how to connect free statistics on Instagram. Check how it will change for at least a month. Compare weekdays, weekends and holidays, good/bad weather outside.

Don't be in a hurry to "give it all away" if your coverage dropped in late spring and summer. Previously, no one had such statistics, and people who do not know the general trends in social networks and the Internet are afraid of fluctuations in statistics in their Instagram account. In the fall and after the New Year holidays, there is always an increase, and in the spring and summer there is an outflow. Of course, this does not apply to "seasonal" businesses (spring-summer travel agencies have growth, for example).

Even though many of us have a smartphone as an extension of our hand, we still scroll through Instagram less when we are on vacation, it’s summer outside, etc. Therefore, do not rush to arrange another giveaway or pour extra money on advertising if your coverage decline is seasonal. But do not abandon your account, if necessary, make pending posts for the holidays. Then even if you yourself are resting, you will still flicker in the feed of subscribers.

You will have the most reliable statistics a year after you make it. Therefore, it is best if you monitor your indicators on Instagram and write them down separately, noting what you did - cheating, advertising with bloggers, advertising (targeting), other promotion methods.

How to view Instagram statistics and what it means

How did followers come across your account? What posts do they most often save, which ones do they forward to friends, after which ones do they most often decide to call or write? What cities do they live in? How old are they? What days of the week and what time of day are they most active on Instagram?

Statistics Instagram allows you to find out this most valuable information and, thanks to it, work more accurately with your audience and increase sales.

First of all, statistics must be activated

To access statistics, you need to switch your account to a business profile. Click on the menu (horizontal bars) in the upper right corner, select from the list "Settings" , then "Account" and "Switch to a professional account" .

More on this: "How to create a business account on Instagram."

Statistics will be collected from the moment you switched.

Post statistics

Now under each post we have a sentence "View statistics" . By clicking on it, we see several numbers.

We had information about the number of likes and comments before. But now we also have "airplane" - the number below it shows how many times your publication was sent to direct to other people. And also "flag" - it signals how many times your post has been saved.

"Profile visits - 9» . What do these words and numbers mean? The fact that 9 people who viewed the publication wanted to go to your profile.

Is it good or bad?

It may be different. This could mean that your subscriber thought:

“Wow, what a great post. I really wanted to buy from them. I’ll go see what kind of company this is, maybe I’ll ask them a couple of questions about the product.”

Or vice versa:

“Who wrote such nonsense? When did I manage to subscribe to this? What for? I’ll go look at their profile, maybe I’ll remember why I signed up, if this is not something promising in the future, I’ll unsubscribe as soon as possible.

What is reach on Instagram?

It shows how many people actually saw your post. For some, this figure may be shocking. Did you think that you have 10 thousand subscribers, and statistics show that each of your posts is seen by no more than 1 thousand people? Yes, it happens, and very often. Coverage from 30% to 60% is a good indicator for commercial accounts, 10% -15% is very common.

By swiping up on (i.e. tapping the stats with your finger and dragging it up the screen), we see more stats.

What does it mean, for example, if you see such data in the "Interesting" section?

"Subscriptions - 2". This entry indicates that two people who saw your post decided to follow your account. That is, they were not subscribers before. How do you know how they came across your post? The answer may be further.

"Scope - 1026" . The post was seen by 1026 people, we have already talked about this. Curiously, more than half of these people (52%) were not our subscribers. How did they see our post? We will also look for the answer to this question in the following data.

Impressions - 1597 . This entry means that the post was shown 1597 times. And Reach showed that our post was seen by 1,021 people – a lot less. How can this be? Very simple. The number of impressions is almost always greater than the reach, which means that part of the subscribers saw your post two or more times.

"From the Main - 770" . That is, 770 people saw your post just in their feed. These are your followers.

"From hashtags - 582" . 582 people came across this post thanks to hashtags. Here is a possible answer to the question of how 52% of people who were not our subscribers found our post, and where these two new subscribers came from. All of them came to you by hashtag, and two of them became interested in the account and stayed. Unfortunately, this cannot be said for sure, we can only guess by comparing the data on hashtags, subscriptions and the number of people reached who were not subscribed to you before.

"From profile - 7" . These seven first came to the main page of your account, and from there they already went to the post. In what cases does this happen? For example, another Instagram account linked to you, people came to your main page, and from there they went to the post. Either the link to Instagram was on your website, or customers saw the name of your account in the office. There may be many options. The main thing is that people first went to the profile, and then they came to this particular publication.

"From Another - 240" . This line tells you the number of people who came to your post from other sources. For example, someone sent them a link to this post in Direct or shared it in another way (in an email, via messengers, on a website), or your post was saved, and then they looked at it again, and this re-view was counted in the line " From the Other."

This way we can see the statistics of any post that was published after switching to a business profile.

We also have the opportunity to find out the statistics of the account as a whole.

Account statistics

To see the account statistics, we again need to go to the menu (horizontal bars in the upper right corner) and click on the line "Statistics" .

Here we see tabs "Content" , "Actions" and "Audience" .

Content tab

In this tab, by default, we are shown our posts and stories sorted by reach. First, the most popular - that is, those who received the largest coverage, and then in descending order.

We are also told how many posts and stories we had in total in the last week (45) and how this compares to the previous week (5 more).

We can sort both posts and stories by different parameters and for different periods. By clicking on the button " All ", we get the opportunity to select posts with the most likes - for this we need to select the line with the word "Like marks" . Or the one with the most comments. Or separate those posts, after viewing which readers started calling you - for this you need to select "Calls" . Or the ones that reposted the most.

You can also see the most successful posts by the sum of all these indicators - likes, comments, calls. To do this, select the first line - "Involvement" .

We can also make a selection for different periods - a maximum of 2 years, a minimum of 7 days. And see separately the comparative indicators of photo posts, video posts, carousels.

The same with stories. We can sort them by ostentatious indicators - "reach", "clicks to the site", "calls" and others, and also make a selection for different periods, but the maximum possible period in the case of stories is 14 days.

Action tab

In this tab, you can see how reach, impressions, and other important indicators have varied over the past week - the number of visits to the profile, clicks on the site, clicks on the "Getting Directed" button.

Explore

Explore shows our total reach and impressions for the last week.

We see that the coverage was 3854 people, and it is very much reduced compared to the previous week.

Total impressions - 17698 people, and also a noticeable decrease compared to the previous period.

Also on the graph, we can see which days the coverage was more or less.

And by pointing a finger at this graph, we see specific figures - one and a half thousand coverage on Monday and Wednesday, almost the same on Tuesday, on other days much less.

Interactions

In the "Interaction" block, you can see how many visits to the profile, clicks on the site from the profile, clicks on the button "How to get there".

We are also shown a graph of the distribution of this activity during the week. We see that the most actions were on Wednesday - 57 pieces.

To see specific figures, touch this graph with your finger.

“Audience” tab

In this tab, we can see how the number of your subscribers has changed over the past week, in which cities and countries your subscribers live, how old they are, what time they are most active.

Growth

This tab gives us information about the number of subscribers. In particular, about how many people have unsubscribed from us, how many have subscribed, and what the result is an increase - it can be positive and negative, when after all the subscriptions-unsubscribes, the number of subscribers has decreased.

In our example, 12 unsubscribed, 16 subscribed, the end result is plus 4 subscribers this week.

Below we see a graph of the number of subscribers. We see a failure on Saturday. We can press our finger on this failure, and we will be shown more detailed information about it. We see that on Saturday, December 7, three people unsubscribed from us and no one signed up.

And if we want to find out what kind of publications led to such a result, we can click on the button "View publications" and we will see just posts and stories for December 7-8 and statistics on them. In this way, you can understand which publications readers do not like. Although in our case the numbers are too small to speak of conclusions. Rather, they are within the bounds of statistical error.

Top locations

Below we can see information about the cities in which our subscribers live.

As expected, the Moscow children's center, whose account we are considering, has the majority of subscribers from Moscow.

And by clicking on the button "Countries" , we will find out from which countries in what proportion we have subscribers. Also, most are expected from Russia, but there are also from Kazakhstan, the USA, Ukraine and even Brazil.

Age range

In the next section, we can see what age men and women are in our account.

We see that our subscribers are dominated by people aged 25 to 34 years, slightly less women and older men - from 35 to 44 years old.

Interestingly, our account is also followed by schoolchildren under the age of 17 and older people over 65. Where Instagram has gone!

Gender

Here we are shown that 71% of our subscribers are women, only 29% are men.

Followers

This section is called “Followers” for some reason, although it would be more correct to call it “Followers Activity”, because that is what it shows: at what time of the day and what days of the week your followers are most active on Instagram.