How to schedule posts on personal facebook page

How To Schedule Posts on Facebook [Top Tools + Tips]

If you’ve ever scrambled to get regular content published to your brand’s Facebook Page, you’ve probably wondered if there’s a way to schedule Facebook posts ahead of time. Well, there is!

Managing a social media content calendar becomes far more efficient when you schedule Facebook posts. Scheduling in advance can help your brand post more consistently and stay on schedule. That way, you can avoid long gaps between posts with little effort.

There are two ways you can schedule posts on Facebook:

Natively. This method uses Facebook’s built-in posting scheduler.
Using third-party schedulers. Publishing tools like Hootsuite can be used to schedule social media posts across platforms. Advanced features like bulk scheduling are available.

Why schedule Facebook posts?

How to schedule a post on Facebook using Facebook Business Suite

How to schedule a post on Facebook using Hootsuite

Hootsuite vs. Facebook Business Suite

5 tips for scheduling Facebook posts

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Why schedule Facebook posts?

In a nutshell, scheduling Facebook posts can help your business:

Post regularly
Stay on brand
Connect with your audience
Save time creating individual posts
Increase your social media engagement
Stay focused on your posting strategy

How to schedule a post on Facebook using Facebook Business Suite

First things first: You need to have a Facebook Page to schedule posts.

(Don’t have one? Find out how to create a Facebook business page in just a few steps.)

Once your Page is set up, follow this step-by-step guide to learn how to schedule future posts.

Step 1: Write your post

After opening Facebook to your timeline, click Pages in the top left corner of your dashboard to navigate to your business’s Facebook Page.

Then, navigate to Business Suite in the menu:

Now, click Create Post:

Need a little inspiration? We’ve got your back. Here are some tips on creating an engaging Facebook post.

Step 2: Preview the post

In the Placements section, select where you want your post to be published. You will be able to publish it to your Page and the connected Instagram account at the same time.

As you draft the post, you’ll be able to preview what it will look like on desktop and mobile. If anything looks off, make changes to optimize the post. This is the time to make sure those link previews are pulling correctly.

Step 3: Select a date and time

If you don’t want to publish your post right away, click on the arrow next to the Publish button at the bottom of the page.

Then, choose the day you want the post to be published, and the time it should go live.

Finally, click Save.

Step 4: Schedule your post

Click the blue Schedule Post button, and that’s it! Your post is now in the publishing queue. That means it’s ready to go live on the day and time you set.

How to edit scheduled Facebook posts in Business Suite

You might want to edit, delete or reschedule the Facebook posts in your queue. Here’s where you can find the queue and edit it.

Navigate to Scheduled Posts in the Business Suite. There, you’ll see all of your scheduled posts.
Click on the post you want to edit to view the details.
Click on the three dots icon. You’ll see several options: Edit Post, Duplicate Post, Reschedule Post and Delete Post.
Make your edits and click Save. By clicking the arrow next to the Save button, you can also choose to publish the post immediately or reschedule it.

It’s that easy!

How to schedule a post on Facebook using Hootsuite

Once you’ve connected your Facebook Page to your Hootsuite account, this is how to schedule Facebook posts using the app.

Step 1: Click Create Post

Navigate to the content creation icon in the menu on the left side of the dashboard. Then, click Post.

Step 2: Select the Facebook Page you want to publish to

Check the box next to the correct Facebook account.

Step 3: Create your post

Write the text, add and edit your image, and add a link.

Step 4: Schedule a publication time

Tap Schedule for later. This will bring up a calendar. Choose the date and time you want the Facebook post to be published.

Hootsuite’s Facebook scheduling app makes it easy to post at the best times to generate high engagement.

The Best Time to Publish looks at your past engagement data to suggest optimal times to post on every network, not just Facebook!

(If you’d like to learn more, check out how the Best Time to Publish feature works for Hootsuite’s own social channels. )

Step 5: Schedule your Facebook post

Click the Schedule button, and your post will be published at the exact time you set.

How to schedule multiple Facebook posts at once in Hootsuite

Hootsuite’s bulk schedule tool makes handling a busy posting schedule more efficient. The tool lets you schedule a maximum of 350 posts at once.

To schedule multiple Facebook posts, save your Facebook content as a CSV file.

Include these details for each post:

The date and time (using 24-hour time) that your post should publish.
The caption.
A URL (this is optional).

Note that you can’t add emojis, images or videos to bulk posts. But you can include those afterward by editing each individual scheduled post in Hootsuite.

After you upload your CSV file, the Bulk Composer asks you to review all the posts. Once you’ve made your edits and uploaded any additional media files, select Schedule.

Don’t forget that you can edit individual posts afterward in Hootsuite’s Publisher (in the Planner and Content tab).

Learn more about Hootsuite’s bulk scheduling tool here:

How to auto-schedule Facebook posts in Hootsuite

With Hootsuite’s AutoSchedule feature, you can avoid gaps in your social media calendar. The tool will automatically schedule your posts for publication at optimal, high-engagement times. Instead of manually testing different post times when scheduling your Facebook posts, let us do the math for you!

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Get the template now!

Here’s how to use the auto-scheduling feature:

Step 1: Compose your post

Create your post as usual: write a caption, add and edit your image, and add a link.

Step 2: Click Schedule for later
This will bring up the scheduling calendar. Instead of manually selecting when your post should go live, navigate to the AutoSchedule option just above the calendar.

Step 3: Turn the AutoSchedule toggle to On

Then, click Done. You can sit back and relax — AutoSchedule is enabled!

How to view and edit scheduled Facebook posts in Hootsuite

Step 1: Navigate to the Publisher

Head to the Publisher section of your dashboard (use the calendar icon in the left-hand side menu).

Step 2: Go to the Planner or Content tab

Both tabs will take you to your scheduled posts.

If you’re a visual person, Planner offers a handy way to get a sense of your upcoming content. It gives you a calendar view of your scheduled posts:

The Content tab shows you the same information but uses a list. Both views work for editing and rescheduling posts. The one you choose is up to your personal preference.

Step 3: Click on the post you want to edit

Here’s how this looks in the Content tab:

Step 4: Edit your scheduled post

At the bottom of the post, you have the option to either Edit or Delete your post.

To open your post and make edits, click Edit. Here, you can reschedule your post or edit its contents. Once you’re done, just click Save Edits.

The Delete button will erase the post from your content queue.

Hootsuite vs. Facebook Business Suite

If you want to schedule and automatically post content to Facebook and Instagram, as well as TikTok, Twitter, LinkedIn, YouTube and Pinterest, Hootsuite is a great choice. It’s easy to use, and it comes with many useful collaboration features for teams. You can also use Hootsuite for social media analytics, social listening, and answering all of your comments and DMs from one place.

Here’s how Hootsuite compares to Facebook Business Suite:

Hootsuite’s Facebook scheduler also has a Best Time to Publish feature that gives you personalized recommendations for when you should post based on your account’s historical performance. Just choose the goals that matter most to you (building brand awareness, boosting engagement or increasing sales). Then, Hootsuite’s scheduler suggests post times that can help you boost visibility and performance.

With Hootsuite, you can also bulk-schedule up to 350 posts at once. Think of all the time this could save you!

5 tips for scheduling Facebook posts

Whether you schedule Facebook posts on an app like Hootsuite or directly on the platform, you should follow these best practices:

1. Always stay on brand

When scheduling posts, the pressure to post immediately is off. So take the time to craft relevant content that will land with your audience.

Scheduling posts can also give you time to make sure your brand guidelines are followed when composing weeks or months worth of content. Make sure that your campaigns across Pages and even social networks are aligned with yours and your audience’s values.

2. Carefully choose the publication date and time

Avoid posting when your audience isn’t online. Hootsuite’s Facebook scheduler comes with a Best Time to Publish feature that will help you schedule Facebook posts on days and at times when your audience is active on the platform.

The more people see your Facebook updates, the more opportunity there is to generate engagement, drive traffic and gain potential new followers.

3. Know when to pause your Facebook posts

Don’t forget about the posts you’ve scheduled. Sometimes current events can change the impact of posts you may have scheduled months ago. That means a post may become irrelevant or insensitive in ways you simply could not have predicted.

Regularly check in on your scheduled posts to track what’s coming up. That way, you can pause or delete scheduled posts before they’re published and avoid any potential backlash.

4. Remember that you can’t schedule everything

Some things you have to post about in real-time. And some types of posts cannot be scheduled at all. On Facebook, these include:

Facebook events
Facebook check-ins
Photo albums

If you want to schedule Facebook messages, you may want to look into an automation tool. Facebook messenger bots use conversational AI to send messages that reach customers even if your support team is offline.

5. Track analytics and engagement

A good posting schedule shouldn’t be based on guesswork. You’ll know what works best for your Facebook audience by monitoring your performance in a social media analytics tool.

Historical data will show you what posts perform well and where you could make improvements.

Use Hootsuite to schedule all of your social media posts, engage with your followers, and track the success of your efforts. Sign up today.

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No More Scheduling to Facebook Personal Profile Pages

Facebook has announced that it will no longer let third-party apps like Hootsuite, CoSchedule, Buffer, Meet Edgar etc. publish scheduled posts to personal profiles. Read the actual Facebook blog post here. That means no more pre-scheduled posts to our personal pages.

Honestly, more than a little ticked. In fact, I went live to talk aout it.

First, Twitter disallowed batch publishing of tweets. I get it – spam. OK, so it takes an extra few minutes to plan my social media in my online scheduler.

Then, the Facebook algorithms changed to make our business pages practically obsolete and forced us to create groups. And now this!

As professional speakers, many of us use our personal pages as a part of our brand identity. Our personal pages are where we let the funny out, or we share the more human side of ourselves. In a world desperate for humanity and connection, our personal profiles are valuable property.

I hear the argument that personal profiles are not for business use, and that is true to a point. I save my business tips for my business page, but the reality is that often, prospective clients (I work with speakers like you) ‘friend me’ first – THEN they follow my business page.

They want to get to know me before they decide if they would like to talk about working together. Sound familiar? It should, it is how relationships work. We all know how successful we are (and how much we love those who do) when we run around playing the ‘he who passes out the most business cards wins” game. It doesn’t work.

I imagine most of you are with me that you use your personal profiles as well as your business persona – but what Facebook has failed to recognize here is how interconnected they are.

Many professional speakers use their personal Facebook pages as a part of their brand identity. Click To Tweet

I spend time prescheduling my tweets and my status updates. When I am feeling particularly funny I will plan out my status updates so I am ‘present’ even if I am not there at that moment. I also always pop in to comment and interact. That is the only way social works. If you are paying attention and being SOCIAL.

What can we do about it? Probably nothing. It is not like anyone is paying attention to our groaning and whining about change. Facebook is a big business and it is in it to make money, and to serve the majority how it feels necessary. That is why this post is about be being ticked – not about how we can combat the problem. 😉

That said, I won’t stop. I won’t stop being funny and being loving and thought provoking and showing all those side of myself on my personal profile, because I still think who I am matters to my clients. And it matters to your clients too. Share who you are, share it on your personal profile. Take the time to do it manually if you must. Share your quirkiness in your groups. Be you and be wonderful. Just understand it is now going to take more time.

Do you have any tips to share? Let us know!

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How to schedule a Facebook post

Hello friends! In this article, I will tell you how to schedule a post on a Facebook page .

Post scheduling is an essential tool that every Facebook Page Manager should own. To keep the page growing and the public interested, ideally we need to post at least one piece of news every day.

Easy to say but harder to do! Each of us has a large number of tasks and problems that require immediate solutions, and Facebook is often not a priority. When you don't have time to publish content at all, delayed posting will help you out in a difficult moment.

By the way, if you are just starting to promote on Facebook, be sure to take my free course "How to create an effective Facebook page", from which you will learn how to optimize a Facebook page, how to fill in information about it, plus a lot of interesting tricks, which will prevent you from making common mistakes on Facebook pages.

Well, we are moving on!

How do I schedule a post on a Facebook page?

It's very, very easy to make!

To schedule a post:

Start posting at the very top of the timeline on your page;
Click next to the Publish button ;
Select " Schedule Publication " from the drop-down list;
Select the date and time the post should be posted;
Click " Schedule ".

For more clarity, I recorded a short video in which I will show you how to schedule a post, as well as tell you where you can view all scheduled posts, how to edit a scheduled post, how to change the post date and how to delete it if you suddenly change your mind.

ATTENTION! In the native Facebook scheduler, you can schedule posts up to 6 months in advance with an interval of 5 minutes.

How do I schedule a post-dated publication?

Facebook, by the way, allows you to select a date in the past . If you select a date that has already passed, then the publication will appear immediately in the specified place in the timeline of your page, that is, not at the very top, but in the past. Therefore, if you want fans to see your post immediately, then you must, of course, choose either today or any other day in the future.

Can I schedule a post on my personal profile?

Please note that the official publishing planner is only available on pages. You can't schedule posts for a personal profile. As far as personal profiles are concerned, I haven't seen any services that offer delayed posting for regular users. Therefore, alas, friends, you will have to publish it manually in your personal profile.

How do I schedule a post to a Facebook group?

As I wrote in the previous question, Facebook only allows you to schedule posts on business pages. If you need a Facebook group scheduling service, check out Hootsuite. Even better, check out the Russian-language service SMMPlanner, they just recently had the opportunity to post to groups! In general, there are very few services that post to Facebook groups, since it is technically difficult to do so. It seems to me that using SmmPlanner is more convenient than Hootsuite, but look and try it yourself. How to say "Taste and color" ... 🙂

If you know of any other services with which you can schedule a post in a Facebook group, please share the link in the comments. I think that for many it will be very interesting and useful!

Post scheduling using dedicated services

Too many page managers use Facebook's non-native post scheduling tools. These can be, for example, the popular foreign services Hootsuite and Buffer, or our relatives, who, in addition to world social networks. networks include our domestic ones, such as postso.com and smmplanner.com.

Some page managers say that the organic reach of scheduled posts is usually lower than manually published posts, i.e. Facebook shows such posts to fewer people than, for example, a post made in the usual way (write - published). To be honest, I didn’t notice such a problem, so I don’t think it’s worth paying attention to these conversations.