How to schedule instagram
How to Schedule Instagram Posts in 2023: Guide + Best Practices
Learning how to schedule Instagram posts in advance is the easiest way to save time on the platform so that you can focus on what matters.
The more complex your Instagram marketing efforts are, the more helpful a scheduling tool becomes. This is true whether you own a small business or manage a global team. Consistent, high-quality content is easier to plan, craft and share when you automate some of the grunt work.
In this article, we’ll go through how to schedule posts on Instagram, including the best Instagram scheduling tools for Business, Creator and personal accounts.
1. Add your Instagram Business account to your social media management platform
2. Compose your Instagram post
3. Find the best time to post
4. Schedule your post
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
How to schedule Instagram Posts (for Business accounts)
Can you schedule posts on Instagram Business? You sure can!
Visual learners: Watch this video for demos of how to schedule Instagram posts and Stories with Creator Studio and Hootsuite. Everyone else: keep reading.
Brands with business profiles can use third-party apps like Hootsuite to schedule posts across multiple social media platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.
You can schedule feed posts, Stories, carousel posts, and Instagram ads with Hootsuite.
Before you start, make sure to switch to an Instagram Business or Creator account — it’s free, and it only takes a minute. If you’d rather stick to a personal account, we have a section for you coming up.
1. Add your Instagram Business account to your social media management platform
If you’re using Hootsuite, it’s easy to link your Instagram account. From the Hootsuite dashboard:
- Click your profile icon in the bottom left corner
- Next, click Social Networks and Teams
- Select + Private Network in the bottom-left corner
- Choose Instagram from the list of networks, and then click Connect with Instagram
- Input your account credentials
For more details on this process, check out our very thorough help article.
2. Compose your Instagram post
In your Hootsuite dashboard, click the Create icon, then select Post.
In the Post To field, choose your preferred Instagram account from the list.
Now go ahead and upload your visuals (or select them from your content library). You’ll also want to write an engagement-driving caption, add your hashtags, tag relevant accounts, and add your location.
Your draft will show up as a preview on the right.
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If you haven’t already prepared your image for Instagram, it’s easy. Click Edit Image to crop your visual to the required aspect ratios (that is: 1.91:1 or 4:5), filter it, and otherwise perfect it.
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
Get the template now!
You can also edit your image using Canva’s editor inside the Hootsuite dashboard. No more switching tabs, digging through your “Downloads” folder, and reuploading files — you can seamlessly create beautiful visuals from start to finish without leaving Hootsuite Composer.
To use Canva in Hootsuite:
- Log in to your Hootsuite account and head to Composer.
- Click on the purple Canva icon in the bottom right corner of the content editor.
- Select the type of visual you want to create. You can pick a network-optimized size from the drop-down list or start a new custom design.
- When you make your selection, a login pop-up window will open. Sign in using your Canva credentials or follow the prompts to start a new Canva account. (In case you were wondering — yes, this feature does work with free Canva accounts!)
- Design your image in the Canva editor.
- When you’re done editing, click Add to post in the top right corner. The image will automatically be uploaded to the social post you’re building in Composer.
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3. Find the best time to post
Posting at the right time can help you reach your audience when they’re online.
Plus, early engagement tells the Instagram algorithm that people like your content (a.k.a. gives it a nudge to surface it in more users’ feeds).
Hootsuite’s Best Time to Publish feature shows you your best time to post on Instagram based on your posts from the past 30 days. It groups posts by weekday and hour to identify when your posts had the highest impact, based on average impressions or engagement rate.
To find your best times to post, save your post draft and follow the instructions below:
- In the left-hand side menu, click Analytics.
- Then, click Best time to publish.
- In the dropdown menu at the top of your screen, select the Instagram account you’re posting to.
You will see a heatmap highlighting your best times to post (based on your account’s historical performance). You can switch between two tabs: “Build awareness” and “Boost engagement” to find the time that will work best for your specific goals.
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4. Schedule your post
All right, now comes the easy part. Click Schedule for Later in the bottom right, and select the date and time you’d like your post to go live.
If you skipped the step above and didn’t go to analytics to look up your best times to publish, you will see a couple of recommended posting times once you select a date. You can pick one or manually set a time.
That’s it! You can review your scheduled posts in the Hootsuite Planner, and edit them there before they go live, as well.
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How to schedule Instagram posts (for personal accounts)
Finally, let’s take a look at how to schedule an IG post for those of us using personal profiles.
If your Instagram profile is neither a creator nor a business account, don’t worry. You can still schedule your posts; there are just some extra steps involved. In short: Hootsuite sends you a mobile push notification at the scheduled time, which reminds you to log in and tap publish.
1. Add your Instagram profile to your social media management platform
For self-evident reasons, we’ll pretend that your preferred management platform is Hootsuite. From the Hootsuite dashboard:
- Click your profile icon in the bottom left corner
- Next, click Social Networks and Teams
- Select + Private Network in the bottom-left corner
- Choose Instagram from the list of networks, and then click Connect with Instagram
- Input your account credentials to integrate the accounts.
You’re also going to want to set up the ability to use mobile push notifications. Follow these steps on your phone:
- Download the latest version of the Hootsuite mobile app onto your phone
- Open the Hootsuite app, tap your profile icon in the upper left corner, go to Settings, then Notifications
- Find your Instagram profile in the list and ensure Send me a Push Notification is on
2.
Compose your postYou know the drill: write a good caption, use the right hashtags, tag relevant accounts, and add your location.
If you want to level up your posts, check out our list of Instagram marketing tips. Or else read up on the latest Instagram trends in 2023.
3. Schedule your post
The key difference between business and personal accounts? Posts scheduled for a personal account don’t publish automatically. Instead, you’ll get a mobile notification.
You’ll still want to check your Instagram analytics and make sure you select the best time to post.
Go ahead and pick your time and date, then click Schedule.
4. Publish your post
When the time comes, you’ll receive a push notification on your phone to remind you to post to Instagram. Note that this is essentially the same process for scheduling your Instagram Stories (no matter what kind of account you have).
The process for posting looks something like this.
The Hootsuite app will take care of most of the work, but you need to open Instagram, paste your caption in, select your photo, et cetera. Not tough brain work, but give yourself five minutes to triple-check that everything’s right.
And voila! You’ve done it!
How to schedule Instagram posts with Creator Studio
Can you plan your Instagram feed on Facebook? You sure can — if you have a Business or Creator profile on Instagram. Facebook’s native Creator Studio allows you to craft and schedule Instagram posts from your computer.
Note that while Creator Studio is a handy Facebook scheduler for Instagram, it’s currently not possible to post or schedule an Instagram Story from Creator Studio. To do that, you’ll want to check out our post on how to schedule Instagram Stories.
In general, Creator Studio is a good tool if you only want to schedule Instagram and Facebook posts (and don’t mind not being able to schedule Stories). But most social media pros can save a lot of time and energy using a social media management tool and handling all social channels from a single dashboard.
A tool like Hootsuite will help you schedule content to Instagram and Facebook pages, as well as TikTok, Twitter, LinkedIn, YouTube and Pinterest, all in one place. Here is how Creator Studio compares to Hootsuite:
To schedule Instagram posts from your computer using Creator Studio, follow these steps:
- Link your Instagram account to Creator Studio.
- Click the Create Post button.
- Upload your visuals (photos or videos — you can upload multiple files to create a carousel post).
- Craft your post (write your caption, add emojis, mentions and hashtags).
- Click the arrow beside the blue Publish button, and select Schedule.
That’s it! Now you can lean back and check your DMs.
What about cross-posting?
If you’d like to streamline your process even further, you can also consider cross-posting.
Cross-posting is the process of sharing similar content across multiple social media channels.
It’s a handy choice for businesses with smaller budgets and less time to personalize content.
You can use cross-posting (via Hootsuite or Facebook Creator Studio) to set Facebook to post to Instagram. It’s not always the best choice for truly engaging content, though.
We’ve got more details in our in-depth guide to cross-posting. If you’re serious about scaling your Instagram marketing efforts, you’ve got better options.
Best practices for scheduling Instagram posts
If you’re ready to take the plunge and get real efficient with your posting habits, these tips will help keep you ahead of the game.
1. Post at the best time
In general, posting when your followers are online is key. That’s because the Instagram algorithm prioritizes recency. This means that, generally, a newer post will show up higher on your followers’ newsfeed than an older one.
That’s one reason why simple cross-posting may not work. Your audience on Facebook may be active from 6-10PM on weeknights, but browsing Instagram from 1-4PM.
The right Instagram analytics tool will tell you when your audience is most likely to be online and/or engage with your post.
For the Hootsuite social media team, that time is 8AM-12PM PST, or 4-5PM PST on weekdays. For you, it might be different.
Luckily, Hootsuite’s Best Time to Publish feature can show you your best time to post on Instagram based on your posts from the past 30 days. It groups posts by weekday and hour to identify when your posts had the highest impact, based on average impressions or engagement rate. Then it suggests the best times for you to post moving forward.
It will also suggest time slots that you haven’t used in the last 30 days so that you can shake up your posting habits and test new tactics.
2. But don’t schedule too far in advance
If we learned anything in 2020, it’s that the world is changing faster and faster. That’s why automating Instagram posts is a little more nuanced than “set it and forget it.
”
When it comes to Instagram scheduling, going much farther than a week in advance can start to increase the risk of something going sideways. You don’t want to cause a social media crisis for your brand by posting something insensitive. If something unexpected happens, you may need to pause your posting calendar entirely. You might even need to use your social channels to communicate through a crisis.
Our advice: keep your finger on the pulse, and stay nimble.
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3. Be ready to press pause
If you do schedule your posts far in advance, it’s not the end of the world. Sometimes you need a full two weeks of vacation!
Just make sure you’re using an Instagram scheduler that allows you to press pause on all upcoming content if a crisis or emergency suddenly occurs.
With Hootsuite, pausing your scheduled social media content is as simple as clicking the pause symbol on your organization’s profile and then entering a reason for the suspension. (This is actually one of our favorite Hootsuite hacks.)
Source: Hootsuite
4. Don’t get spammy
Yes, the miracle of Instagram scheduling means you can now increase your quantity of posts without sacrificing quality. But should you?
The short answer is “maybe.” The long answer is “maybe, if you can maintain consistent quality at that pace over the long term.”
Consistency matters more than frequency when it comes to engagement. Remember that the algorithm prioritizes good relationships: if your followers are engaging with your Instagram content, the algorithm will show more of it to them.
5. Optimize and edit
No matter how busy you are, make sure you take a fresh look at that copy before it goes live.
And for big teams with a lot of moving parts, an internal multi-stage approval system is ideal for preventing a gaffe.
But though words are important to any social media post, visuals are key on Instagram. Get yourself an Instagram scheduler that allows you to edit your photos in the same dashboard you publish from. It’ll save you much more time and ensure that your images are fully optimized before posting.
Shout out to Hootsuite’s image editor, which can crop your image to the correct size for any social network. It also has an extensive filter library (useful for those of us who would rather leave photo editing up to the professionals). Watch the video below for a preview of the tool.
6. Analyze and adjust
Now that you know how to schedule posts on IG, you’ve got time to take a look at the big picture.
Are you creating content that works for your audience? What’s earning likes? What’s falling flat? Choose your preferred Instagram analytics tool and start exploring.
Use Hootsuite to schedule Instagram posts at the best time, respond to comments, track competitors, and measure performance—all from the same dashboard you use to manage your other social networks. Start your free trial today.
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Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.
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Absolutely Everything You Need to Know
Posting Instagram content when your audience is most active on the app increases chances of engagement, brand awareness, referral traffic, and conversions. However, it's not always efficient to hover over your phone or laptop to post on Instagram at the perfect moment — so you'll need a way to schedule Instagram posts ahead of time.
This is where Instagram scheduling software comes into play.
Can you schedule Instagram posts?
Why You Should Schedule Your Instagram Posts
Instagram Scheduling Best Practices
Best Way to Schedule Instagram Posts
Tools for Scheduling Instagram Posts
HubSpot Social Media Management Software
Later
Tailwind
Buffer
Sked Social
Sprout Social
Loomly
How to Schedule Instagram Posts
Schedule Your Instagram Posts
Can you schedule Instagram posts?
Yes! If you're a content creator or business owner with access to Meta's Creator Studio, you can connect your Instagram account to Creator Studio to schedule posts.
If you don't have Creator Studio, Instagram's API lets users of marketing tools like HubSpot schedule Instagram posts in advance.
It's also worth mentioning that Instagram is testing a new in-app tool to schedule posts and Reels. In October 2022, a Meta spokesperson said, "We are testing the ability to schedule content with a percentage of our global community.
"
That same month, Twitter user @WFBrother posted a screenshot showing how the tool works.
Now you can schedule posts on the Instagram app! ✨
You can schedule posts and reels by going to Advanced settings when creating new content. #Instagram @MattNavarra pic.twitter.com/yJykq108wK
— ㆅ (@WFBrother) October 18, 2022
However, the tool is still in the testing stage, so you'll need to rely on either Meta's Creator Studio or third-party social media scheduling software to schedule your content.
Why You Should Schedule Your Instagram Posts
There are many reasons you should get in the habit of scheduling your Instagram posts. One reason is that it saves valuable time and gives you the opportunity to plan and execute a comprehensive marketing strategy.
Think about it — instead of scrambling to post content at the perfect time, you're able to schedule a string of compelling posts that include stories, Reels, carousels, polls, and more in advance.
You'll also have more time to interact with followers and reply to comments, which can build lasting relationships with customers and generate leads.
Instagram Scheduling Best Practices
Here are some best practices to keep in mind when scheduling posts to Instagram.
1. Schedule posts to go live when your audience is the most active.
Track how your posts perform at different times, and use that information to optimize your posting schedule. To get you started, here are some great posting times, according to Search Engine Journal:
- Monday: 6 a.m., 11 a.m., 1 p.m.
- Tuesday: 8-10 a.m., 2 p.m.
- Wednesday: 9-11 a.m.
- Thursday: 11 a.m. - 2 p.m., 7 p.m.
- Friday: 10 a.m. - 12 p.m., 2-4 p.m.
- Saturday: 8-11 a.m.
- Sunday: 6-8 p.
m.
2. Craft your captions with care.
If you're scheduling content ahead of time, there's no need to rush writing your caption. Take the time to figure out the right hashtag to use, the right accounts to tag (if any), and a compelling call to action.
3. Engage with your audience.
The time you save by scheduling posts can be used to connect with your audience, Block off time to reply to comments, and host polls. If your audience tags you in a story, post that story to your account.
Best Way to Schedule Instagram Posts
The simplest way to schedule Instagram posts will be via Meta's Creator Studio if you have access to it. To schedule posts via Creator Studio, do the following:
- Connect your Instagram account to Creator Studio.
- Click "Create Post."
- If you have more than one Instagram account connected to the studio, click the account you want to post to.
- Add a caption.
- Click "Add Content" to select the video or photos you want to post.
- Click "From File Upload" to upload new content, or "From Facebook Page" to post content you already shared to Facebook.
- Click the arrow next to "Publish."
- Select "Schedule."
- Choose the date and time you want your content to post on Instagram.
- Click "Schedule."
If you don't have Creator Studio, you can use plenty of excellent, user-friendly scheduling software. Here are some of your best options.
1. HubSpot Social Media Management Software
Price: $0/month (Free), $45/month (Starter), $800/month (Professional), $3,600/month (Enterprise)
With HubSpot's Social Media tool, which is part of HubSpot Marketing Hub, you can schedule and publish social posts to Instagram, Facebook, Twitter, and LinkedIn.
From within HubSpot, you can edit your post, schedule it, and add @mentions to tag other accounts and users.
Upload the image you want to share on Instagram to HubSpot, then drag and drop it into the post you're scheduling. You can preview the final post before it goes live to see what your visitors will see.
After you choose the date and time, your Instagram post will be shared and previewed. Tag it with a relevant HubSpot campaign, so all your social posts associated with a marketing campaign you're already running are organized.
Once you schedule your post, you can select "Schedule another" to plan another social post. There's an option to auto-copy and paste content from the post you just scheduled so you can plan similar posts for different dates, times, and platforms.
Lastly, if you're using HubSpot's social tool to schedule and publish across other platforms, target specific audience groups (for instance, you can target specific countries or languages on Facebook).
Get HubSpot's Social Media Management Software to help you focus more on connecting with your customers and target audience by using time-saving publishing and scheduling tools that prioritize social interactions.
2. Later
Price: Free, $18/mo (Starter), $40 (Growth), $80 (Advanced)
Later is a social media post scheduler dedicated to Instagram. The platform includes a full social content calendar, drag-and-drop post planning, and the ability to publish automatically to your Instagram Business profile. In addition, the service's Linkin.bio feature allows you to link individual posts to specific product pages.
3. Tailwind
Price: Free, $12.99/mo (Pro), $19.99 (Advanced), $39.99 (Max)
Tailwind is a social media scheduler and innovative assistant platform specifically for Instagram and Pinterest. Using smart features like bulk image uploading and the built-in Hashtag Finder, the tool allows small businesses to personalize their Instagram posts and get them scheduled quickly.
The tool also allows you to visually plan and preview your Instagram post schedule and grid via a single dashboard your audience will see before posting.
4. Buffer
Price: Free, $6/mo (Pro), $65/mo (Essentials), $12/mo (Team), $120/mo (Agency)
Buffer allows you to schedule social media posts across six social networks: Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+. Buffer for Instagram makes it easy to manage and schedule your posts via a single dashboard.
There's an option to include hashtags in your Instagram post in the Comments section versus in the caption (to keep the post and caption as simple as possible). Using Buffer's social media analytics feature, you can also analyze your Instagram posts to determine what worked among your target audience.
In addition to a mobile app for iOS and Android, Buffer also offers an extension for your internet browser.
5. Sked Social
Price: $25/mo (Fundamentals), $75/mo (Essentials), $135/mo (Professional)
Sked Social offers an Instagram scheduling and auto-posting tool for Instagram posts and stories.
Using the tool, you can plan to post your stories automatically, whether photo or video, so you never have to intervene or receive reminders to click "Post" again.
You can also schedule your Instagram posts via iOS or Android to upload content directly from your mobile device's camera roll.
6. Sprout Social
Price: $249/mo (Standard), $399/mo (Professional), $499/mo (Advanced)
Sprout Social is a social media management platform that's clear with six major social networks, including Instagram. It has a social media content calendar allowing you to schedule your social posts and measure engagements once live.
Easily upload the image you want to post on Instagram, add the caption and other Instagram post details (e.g., location), and then schedule it to go out at the date and time of your choosing.
The tool's social listening abilities also help you identify unique trends across your Instagram content and then apply these trends to the rest of your Instagram marketing strategy.
7. Loomly
Price: $26/mo (Base), $59/mo (Standard), $129/mo (Advanced), $269/mo (Premium), Request Quote (Enterprise)
Loomly is a brand success platform with content management and social media publishing and scheduling features. Schedule your social media posts in advance — there are automated scheduling and publishing options for various social platforms incl,uding Instagram, Facebook, Twitter, LinkedIn, and Google. Loomly also offers automated Instagram Ad (and Facebook Ad) publishing.
With the platform, you easily manage your organic and paid social media content — you can also get notifications (via email, Slack, and more) whenever one of your team members works on a piece of social content to make for easy team-wide collaboration. The tool provides social media post recommendations based on trends, events, holidays, and social platform best practices.
Next, let's dive into how to schedule Instagram posts for an Instagram Business page — for the sake of this post, we'll use HubSpot as our scheduling and publishing tool.
1. Ensure you have admin access to your Facebook Business Page.
Instagram and Facebook might be separate accounts to you personally, but businesses that want to automate their Instagram posting schedule will need to tether both accounts together. So, you'll need the username and password of your business's Facebook account to do this — in other words, head over to the Instagram Business landing page to set up your account if you don't already have one.
2. Switch to your Business profile on the Instagram mobile app and connect this account to Facebook.
If you have a personal Instagram account, you probably know you can manage more than one profile from the app — and the other profile is your business account (keep in mind you'll need an Instagram Business account to schedule Instagram posts in HubSpot).
To switch to your Instagram Business page from your page, navigate to your profile on your mobile device and tap the three dots in the upper-right corner of your screen. Then, in the next screen, select "Switch to Business Profile," as shown below:
Under "Settings," select "Linked Accounts." Here's where you can choose Facebook and link your two accounts together. You might be asked to "Log in With Facebook," at which point you'll enter your business account's username and password. Otherwise, select "Continue as [yourself]."
3. Open HubSpot and integrate your Instagram profile with the "Social" tool.
Now that your Instagram profile is anchored to Facebook, you can integrate it with your post scheduler. As mentioned, we will use HubSpot's Social tool for our purposes.
Open HubSpot, select "Settings" > "Marketing" > "Social" > "Connect Account" > "Facebook and Instagram."
Click the first option, "Facebook & Instagram," and follow the prompts to complete this step (which are listed here in greater detail).
4. Create your first social post for your Instagram account.
Once your Instagram account is integrated into HubSpot, you'll see an option to "Create social post" in your HubSpot dashboard. Click it, and you'll see icons for which social network you want to start with. Select the Instagram icon to compose your first post for your Instagram account.
5. Compose a message with your desired visual assets, captions, and hashtags.
Customize your Instagram post and upload an image using the landscape icons on the bottom-lefthand corner of the white text field that appears. Then, caption your image with the text, hashtags, and user mentions you'd like to post your photo with, as they should appear on Instagram.
6. Set the date and time of your Instagram post.
Above the photo you're posting, you'll see a field where you can add the date and time the date and time that your post will be scheduled to go live. Use this field to automatically set the date and time you want your post to go live on your Instagram profile.
7. Preview your post to make sure it looks right.
Any grammatical errors? Are all your intended hashtags included? Is the image successfully uploaded? Check to make sure, and you'll be ready to schedule.
8. Click "Schedule message."
Got any more Instagram posts planned? Draft them now and schedule all of them simultaneously — with HubSpot, you can schedule your social posts in bulk.
Once every post you want to schedule has been loaded into HubSpot, you can hit the "Schedule" button on the page.
Schedule Your Instagram Posts
Start scheduling your Instagram posts to make your workflow more efficient and to ensure the content you need to get in front of your audience does so in a timely fashion.
Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
Topics: Content Planning Instagram Marketing
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Delayed posting on Instagram (2022): free and without software
- Updated on 03/25/2022
- Author Zarina Musina
More recently, Facebook has pleased with the function.
Now we can do delayed posting and schedule publications in advance without using additional programs and services.
Disadvantages of third-party applications
There are 2 disadvantages to using autoposting services:
1. In some services, you need to enter the login and password from your Instagram account .
It is very easy to get on fake sites that simply collect logins and passwords of promiscuous social network users. I am too distrustful and I don’t want my account to be spammed in the comments “I earn up to 46 thousand a day with my child” after some time.
2. Other services access the account via API .
This method is safe for your account data, you just give access to actions on behalf of your Instagram profile without entering a login and password. But here another nuance appears: for suspicious actions, your profile may be banned. nine0009
For example: you have scheduled a publication through such a service at 18:00.
And at 18:03 you go to Insta from your phone - like, post a story or just scroll through the feed. Instagram sees it like this: 2 active users on 1 account from 2 different devices from 2 different countries (such services are often placed outside the CIS) - it looks suspicious. Ban.
Therefore, in consultations, on live broadcasts and in private conversations, I did not recommend using different gliders. It's good that Facebook made this feature for Instagrammers. nine0009
Schedule a delayed post on Instagram
To schedule a post, go to Creator Studio. There are two ways to get here:
- Go to the link - https://business.facebook.com/creatorstudio
- Go to business manager FB - Tools - Creator Studio
Go to the Instagram tab , to do this, click on the logo on the Instagram logo. If this is your first time here, you will need to enter your username and password from your account.
You trust the data to Facebook itself, and not to third-party applications, so you can not be afraid for your data. nine0009
In the upper left corner, click on the button " Create publication ". The service allows you to publish a post in the feed, or a video in IGTV.
Here you can also view account statistics: audience data, reach, engagement, impressions. In general, all the same numbers that are shown in the application. Below you can add other Instagram accounts.
Select " Instagram Feed " and the " Your Post " window will open. Insert text into it, upload a photo of the post, specify a geotag and, if necessary, enter hashtags. In one post, you can use up to 2200 characters, 30 hashtags and 30 mentions of other profiles. nine0009
You can publish the post right away, or you can set the desired date and time. See the little triangle on the right next to the " Post " button?
Click on it, select " Scheduled Publication " and enter the date and time.
Delayed posting via Facebook allows you to schedule posts several days in advance. It is very convenient when you are going on a trip or just tired of writing posts every day. Use delayed posting on Instagram, the feature is free and available to everyone. nine0009
If you have any questions, please write in the comments. I will answer.
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Zarina Musina
practicing marketing copywriter
I have been writing since 2012. My specialization is selling texts for landing pages, websites and mailing lists. I train and improve the skills of copywriters. Subscribe and let's chat: VKontakte / Telegram channel / Chat in Telegram
delayed posting on Instagram
2 minutes. reading
Vladimir Kolesov
Author
Internet marketer, Internet project manager, professional with many years of experience in Internet project management, from planning, launch, prototyping and ending with implementation, support and development.
Vladimir Kolesov
Articles
April 21, 2022
Table of contents
- Delayed posting from phone
- Post
- Storys
- Delayed posting from computer
- Post
- Storys
Youtube. Vladimir Kolesov, May 7, 2021
Previously, there was no official postponed posting on Instagram* - it was impossible to schedule posts for a week in advance. Finally, Instagram made its official delayed post. It can be done from both mobile and computer.
Delayed posting from phone
Post
Important note: delayed posting works only on business accounts. Essentially, the delayed posting features of posts, stories, and ads work through Facebook*.
- First you need to install the Business Suite application. Business Suite is a large ecosystem for managing accounts. It has advertising, statistics, and delayed posting - everything you need.
- Click "Publish": here you can choose actions: for example, immediately publish to both Facebook and Instagram. Or just Instagram. You can add text, video, upload photos at this stage. nine0004
- Click Next. You can choose to post now, or you can plan ahead and choose a specific time for this post to be released.
- Click "Schedule". Ready!
Stories
- Select "Create Stories" in the application.
- Choose the video you want to publish. The only negative: so far there is limited functionality: there are no stickers, polls and other chips from stories. nine0004
- Click "Share": then select accounts - either Facebook and Instagram, or just Instagram.
And then choose the date when you want your story to come out.
Delayed posting from computer
Post
- To get to Facebook Business Suite, you just need to enter business.facebook.com in the address bar.
- From the main page go to the "Publications" section. Here, as in the application, there are published and scheduled publications. There is a division into publications and stories. And there is also a calendar: you can see what days you had stories, what was the content, this will help you analyze your activities. nine0004
- Click the Create Publication button. Here you can upload a photo, write a text. Choose where you want to post this post - Facebook, Instagram, or both. You can add a location. You can see how the post will look on the preview.
- If you click "Publish", the post will be published immediately, or you can click "Schedule publication", then the post will be published later when you want.
Stories
- Click Schedule, Create Story.
