How to promote your website on facebook for free

7 Ways to Promote Your Facebook Business Page for Free

If you’re like most business owners, you’re looking for ways to improve awareness and get your business recognized in your local market. Facebook is an effective way to get the word out about your business. But, like the tree that falls in the empty forest, having a Facebook business page is only as good as the number of people who see it.

So, how do you get more people to see your page?

We know it can be difficult to get your Facebook page noticed, to get page likes, and to increase the organic reach of your Facebook posts. Here are some ways to promote your business’s Facebook page for free so that you can expand your reach and get more customers from Facebook.

How to promote your Facebook page for free

Use these seven tips to promote your business on Facebook (for free!), increase engagement, and get more followers.

1. Build a base audience of friends and family on Facebook

Once you get your Facebook business page up and running, the next thing you need to do is to invite friends and family to “Like” your business page. Inviting friends and family to like your page is advantageous because it sets you up with a digital footprint on Facebook, and it provides you with a valuable test audience.

Invite your friends to like your business page by navigating to your page, clicking the three dots next to “Share,” and clicking “Invite Friends.” Type in your friends’ names, and click “Send Invite.”

Use your initial Facebook audience to:

See what types of posts attract the most engagement–do people engage more with photos/videos or insider tips?
Crowdsource ideas and suggestions for your business–ask people what they want to know and see.
Generate word-of-mouth marketing through your networks–ask people to share and invite others to like your page.

Promoting a business page on Facebook that doesn’t have much life or engagement isn’t going to do much to help your business. Focus on building a quality audience first. The natural activity that fills up your page from that quality audience will then serve to promote your page.

Related: Get tips to build a winning Facebook marketing strategy.

2. Offer promotions and Facebook contests

Another way to promote your Facebook page is to offer something consumers would want in the form of an offer or Facebook contest or giveaway. The more interesting the incentive or deal, the more likely it is to generate “shares” and “likes.”

Promotional offers and Facebook contests include:

Offering customer discounts for “shares” and “likes.”
Holding a name drawing for products or services from your business–keep a record of new followers and pick a winner.
Host an event (and create the event on Facebook) that your fans would want to share and bring friends to–get the word out about a new product, a cooking demonstration, or a tasting event–these can be virtual right now to accommodate social distancing.

Here’s an example of a shopping center holding a free (virtual) concert they’ll be streaming on Facebook and Instagram for their audience. This encourages Facebook fans and followers to invite their friends to join in on the fun!

3. Provide interesting and helpful content on Facebook

Social media pages are for being social. Chances are that you’re not going to make $1 million selling products on Facebook–Facebook isn’t about selling; it’s about connecting with your audience. Facebook page promotion is best done by connecting with your audience through interesting, useful, relevant, and helpful content.

Relevant content to share on Facebook includes:

Timely tips and tricks: Decorating ideas or pictures for upcoming holidays, seasonal industry information.
News and events: Provide information about upcoming industry events or business events.
Interviews: Interview a customer or an important person in your niche and post a video. (Get Facebook video marketing tips here!)
Behind the scenes: Show behind the scenes videos or pictures of your business or events.

This vet shares helpful information for pet owners, including this post warning cat owners about the dangers of heatstroke during the summer.

The higher the quality of your content, the more likely it is to get noticed and shared. When your followers share your content on Facebook, your business page is getting promoted for free.

>>Want to become a social media pro? Download our free guide: Social Media Marketing Simplified.

4. Share promotional updates to your Facebook business page

Did you know that you can actually promote your Facebook business page by promoting your products and services? If you want to keep customers up to date on your offerings through Facebook, you’ll be posting regularly, showing your audience that you want to keep them in the know, and attracting customers to your business–all of which serve to promote your Facebook page (and business) for free.

Here are some ways to engage in this Facebook page promotion strategy:

Share updates on your most popular products.
Promote new products, seasonal specials, and offers and deals you’re running.
Post about extended or adjusted store hours.
Let customers know when a product is back in stock.

This clothing boutique shares what’s in stock and gives customers a way to shop right through Facebook to promote their business. Plus, they get added exposure from fans and followers tagging their friends in the comments of outfits they like.

5. Share customer feedback

Customers are the lifeblood of your business, so share their thoughts with others. Use customer feedback as a way to engage other customers or open a dialogue. Tag customers in their feedback to increase the visibility of the Facebook post. If you don’t have any customer feedback, get some! Customer reviews are very important for small businesses. Learn how to ask customers for reviews here.

Don’t forget about user-generated content! Get your customers to post about your business on Facebook and tag your location so that they are promoting your page to their networks.

This restaurant shared a post from a user on Instagram, tagged them, and promoted a current special. This helps promote their Facebook business page to the original poster and includes an extra incentive for this wider network to visit them.

6. Interact with other businesses and influencers

Another way to promote your Facebook business page is to extend your network. You can extend your network on Facebook by liking and interacting with the Facebook pages of other businesses or influencers in your industry/niche. Link other businesses or influencers to your posts for cross-promotional marketing. If you link or share the updates from other businesses or influencers, they’ll be more likely to link to or share yours.

This restaurant tagged another local eatery in a post about delivering food to healthcare workers:

You should also follow local news media and people with a large influence–people who have lots of followers. Try to use the same conversation-starting tactics to gain access to their audience. Learn more about influencer marketing here.

7. Engage with your audience directly

A great way to get more likes and followers to your business’s Facebook page is to interact and increase engagement with those who follow you or comment on your posts. If a person comments on your post, thank them and follow up with a question related to the comment. Facebook’s algorithm shows your interaction with individual users on the News Feeds of users who follow your page as well as the individual’s Facebook News Feed.

Another way of engaging with individuals is to tag people in pictures or Facebook updates. Tagging not only alerts the individual to the fact that they were mentioned in the post, but it also shows up on others’ News Feeds.

Here are some ideas on how to engage with users on Facebook:

Reply to any comment on your page: This is a simple way to interact with fans and let them (plus anyone visiting your page) know that you’re actively engaging with users on Facebook.
Write about employees to give a behind-the-scenes: Ask employees to tag themselves in your picture and encourage them to share the post.
Use the Facebook Polls feature: Encourage users to answer a question in your poll – it can be silly or serious–as long as it promotes engagement!

Pro tip: Make sure to add a location to your Facebook page so users can check in when they’re at your business.

Promote your Facebook page for free today

Promoting your Facebook page isn’t just about promoting your business. It’s about building up the quality of your page so that it is something that others will naturally promote for you. It’s about exploring and expanding the network in which you are promoting. It’s about growing the audience you are promoting to.

Follow these seven tips for how to promote your Facebook page:

Build a base audience of friends and family on Facebook
Offer promotions and Facebook contests
Provide interesting and helpful content on Facebook
Share promotional updates to your Facebook business page
Share customer feedback
Interact with other businesses and influencers
Engage with your audience

The Top Five Ways to Promote Your Website With Facebook | Small Business

By Adele Eliot

With an audience of millions from around the world, Facebook can be an effective way to promote your website. Using the social networking website, you can explore free promotional campaigns or pay for advertising. To begin promoting your site, you need to create a Facebook account. Once you have done this, you can customize your page, share it among your fans and run promotions to attract people to your website.

Pages

Facebook pages promote causes, organizations, brands, businesses and individuals. Once you've chosen the correct category for your site, you can set up a page and start sharing it. The page can contain relevant information about your website, such as the URL, the content and a description of the benefits Facebook users might get from visiting it. You can add pictures to your page's photo albums just as you can on a personal profile. You can also include your website's logo as the page's avatar so it becomes recognizable to your Facebook fans.

Advertising

Facebook offers advertising packages that enable page owners to promote their page or website. You can choose whether to pay a set fee for your advertisement to display a certain number of times or a click-per-view fee. Either way, you can specify your maximum budget so you won't spend more on advertising than you intended. You can also target your advertisement toward certain demographics, choosing gender, age, location and interests.

Network

Once you've created a Facebook page, you need to attract people to it so they can find out more about it and your website. Networking with other Facebook users and pages by finding people with similar interests and commenting on their wall posts can be a useful way to entice them to "like" your page and follow its content. You also need to keep updating your page with interesting and relevant content that will make Facebook users more likely to subscribe.

Customization

Since it's free to set up a Facebook page for a business or organization, you'll be vying with other pages for Facebook users' attention, so you need to find a way to make your page stand out from the crowd. Customizing your Facebook page is one way to do this, either by creating a landing page using CSS, Cascading Style Sheet templates, creating customized tabs or by including buttons that link straight to your website -- or a combination of all three. If you sell products on your website, you can also integrate these with your Facebook page using sales apps. These include My Stuff by Gigya (facebook.com/apps/application.php?id=2352149512), which enables you to add slideshows to your page; the Marketplace App (facebook.com/apps/application.php?id=128581025231), where you can post items for sale; and Show & Sell (facebook.com/apps/application.php?id=113298085356151&sk=app_111917138820507), which acts as a social mini-store.

Promotions

Promotions can encourage more people to visit your Facebook page and, consequently, your website. Advertise any sales or offers running on your website on your Facebook page too. Alternatively, you can offer a special deal -- for example, 10 per cent off on your website -- to people who "Like" your Facebook page. When creating special offers, you want to encourage Facebook users to share the deal with other Facebook friends, increasing the amount of exposure your website receives.

References

Webs; How to Use Facebook to Promote Your Site; May 2011
Social Media Examiner; 20 Ways to Promote your Facebook Page; Justin Wise; September 2011

Resources

Facebook
Marketplace Facebook App

a complete step-by-step guide to promote the page

On March 4, 2022, Roskomnadzor decided to block Facebook, and on March 11, 2022 - to block Instagram. If you are in Russia, most likely, both social networks are currently unavailable to you.

But we have some useful material for you.

(For those who have social networks working - the text of the article is below, under the list of links)

Telegram:

How to start a channel in Telegram

5 ways to monetize Telegram

How to make stickers for Telegram: a step-by-step guide

VKontakte:

VKontakte: a large selection of tips and services

VKontakte targeting: a complete setup guide

Odnoklassniki:

Is Odnoklassniki social network useful for business

Yandex. Zen:

Channel on Yandex.Zen for small business How to write a selling article

for advertising in Zen

8 myths about Yandex.Zen for business

Updated by Daria Rakova.

How to increase the number of Facebook page fans? How do you get them to interact with you? How to turn these people into clients and buyers? Read this step-by-step guide or contact TexTerra for SMM promotion right away. We help to stand out from competitors and fall in love with the target audience.

Table of contents:

Page design

Cover and Avatar

Address

Template and target button

Information on page

Content

Publications with video

Facebook Stories

Promotion and analytics

Information in other social networks and services

Communication on Facebook

Invitations

Automation

Store

Offline promotion

Total

Table of contents:

Page design

Cover and Avatar

Address

Template and target button

Information on page

Content

Publications with video

Facebook Stories

Promotion and analytics and services

Communication on Facebook

Invitations

Automation

Shop

Reviews

Contests

Targeted advertising

Partnerships

Page statistics

other advice on promotion on Facebook

Additional capabilities

Guest post or article

Live

OFINAL PRIVATION 9000,0002

Cover and avatar

Static cover

Page cover is not only the face of the brand, but also an excellent platform for advertising. On it, you can promote your products and services, invite subscribers to webinars and conferences, and much more. To understand how to format it correctly, look at an example.

An advertising offer can be placed both on the cover itself and in the description of it, because the user will see it as soon as he clicks on the cover

Another point worth paying attention to is the quality of the cover. As you can see, there is no blur in the picture above. To achieve this result, you need to create an image of at least 820 by 312 pixels in PNG format. We recommend using images b and in a larger size (for example, 1702 by 630 pixels) so that when opened on monitors with a higher resolution, the images are large and look good.

This is how the small cover (851 by 315) looks like on a large screen with a resolution of 1920 by 1080 pixels:

There is a lot of black space on the sides. The picture looks small

And this is how the big cover (1702 by 630) looks like on the same screen:

There is almost no black space on the sides. The picture is big. It's easy to view

Once you've set your group's cover, be sure to check out how it looks on a mobile device. Anything larger than 640 by 360 pixels will be clipped.

Static avatar

The size of the avatar must be at least 170 x 170 pixels (128 x 128 for smartphones). As in the previous example, you can upload a larger image so that it is larger and of better quality when opened.

This screenshot has a 1290px x 1290px avatar open. Monitor resolution 1920 x 1080 pixels

Animated cover or video blog

Animated covers on Facebook can currently only be created on business pages. This feature is not yet available on the personal page.

The video must be between 20 and 90 seconds long and at least 1250 x 312 pixels in size. The recommended size is 820 x 462 pixels. It is best to use video with a resolution of 1250 x 463 pixels and an aspect ratio of 2.7.

You can change the size of the finished video using the online editor. For example, Resize-Video.

To make an animated cover, go to the company profile, click on "Edit" and then "Select video". The video must be uploaded to the library on the page in advance.

Select the desired video in the pop-up window.

Making an animated Facebook cover

Then select one of the suggested video thumbnails and click Save Changes.

By the way, the video is without sound. Keep this in mind when choosing a video for your cover.

Animated avatar

Animated avatar can only be made on the personal page. To do this, you must use the Facebook app for iOS or Android. The algorithm of actions will be as follows (using iOS as an example):

1. Go to your profile and click on your profile picture.

2. Select the "Select photo / video" command.

3. Click the "Use" button.

Animated avatar for the personal page

Address

The Facebook page address is pulled automatically from the title. To change the URL, change the page name.

Template and target button

Facebook has special templates for different types of business: Services, Company, Sites, Non-Profit Organization, Politicians, Restaurants and Cafes, Shopping, " Public Figures" or "Video Page".

To install a template, go to your Facebook settings, go to the "Templates and tabs" section and select the one that suits you best.

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Once selected, click "Apply Template"

Here's how it's done on mobile:

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The order is about the same as on desktop

Depending on your tasks, the target button that is shown to users right under the cover, you can change.

To add the first one, click Add Button.

These are the button options for Facebook pages

Each template has one or another button by default, but it can be changed. For example, install a "Call" button so that a person can make a call immediately from Facebook.

Select a country code and enter a number, then click Save

Smartphone users can now call your company with a single tap. It's fast and convenient.

Mobile users can call, and desktop users can copy the number

All clicks on this button can be tracked in the "Statistics" section. It can also be promoted as an advertising post.

To get more calls, click on the corresponding button in the menu

To view the statistics for the button, click "Statistics" in the menu on the left, then "Page Actions". You will see all clicks.

When someone calls you, the information will appear on graph

Page information

The more information you provide, the more professional and credible your page will appear to consumers. Do not neglect this point. Tell everything you can tell, in every detail. Add photos and videos. Complete the services section if necessary.

Ask at least a few of your customers to leave a review about your company. If you don't have a website but have a group, you can enter your Facebook group address in the "Website" line and link them together.

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You can enter a lot of information: title and description of the page, category of services, contact information, opening hours, price range, status (closed or open), Instagram account and location on the map

On a personal page, you can indicate the position and place of work. This is necessary so that users can get to your business page through the profile.

To enter information about your place of work, go to the "Edit profile" section, select "Work" and start typing the name of the page.

Free social media audit

Drawing of 3 places until 24.08. The rest of the participants of the drawing - 50% discount

Content

Page created and designed. It's time to move on to the content.

Publications with photos

Make a rough content plan. Users love content that is both useful and entertaining. Announce new blog posts, post high-quality infographics and videos, and start interesting discussions. Not enough ideas? We have as many as 96. Choose the most suitable for your industry.
When posting, keep Facebook in mind. In the video below, we talk about the four main features of the social network:

Use quality branded images. Beautiful visuals with your company logo will help create a unique style and make the brand more recognizable and professional.

Post from the official Visa page

It is desirable that the pictures for the posts be large - 1200 by 630 pixels for horizontal pictures and 1200 by 1200 for square ones. This size is needed so that users who use large screens do not experience inconvenience. We already talked about this at the very beginning of article 9.0003

Post regularly. It is impossible to say exactly what frequency of publications will be optimal. It is worth experimenting with the time and frequency of publications in order to identify the best option in a particular case.
Encourage the audience to publish posts mentioning you or your company using a topical hashtag - this way you will collect high-quality UGC over time.
Highlight your best publications . The posts that get the most likes and reposts should be in the most visible place so that those who have not yet viewed them do so as soon as possible. To pin a post to the very top of the feed, click on the arrow in the upper right corner and select the "Pin to Top of Page" command.

This is what an attached post looks like

Posts with video

Video is one of the ongoing trends of every social network. In addition, according to research by Google and Ipsos, 55% percent of users use videos instead of shopping lists when shopping.

Find out which video formats are supported by Facebook here. If you can't post your video, you can fix the problem by reading this article.

The video format tramples everything else in B2C and B2B. "Read" and "photos" - the last century

When publishing a video, do not forget to check "Show on Facebook Watch" so that yours is displayed not only on your page, but also in a special separate tab on Facebook.

This is how the Facebook Watch feed looks like

Important! The Watch section only shows videos from verified Pages and Profiles, and Pages and Profiles with more than 5,000 followers.

Read more about Watch in the Facebook guide.

Facebook Stories

Don't forget about Facebook stories. Here are some headings for Stories.

The inner life of your company. Show your corporate events, employees, their jobs.
Discounts, promotions and promo codes. Stories on Facebook are available 24 hours, just like on other social networks. Encourage your audience to take advantage of a great offer here and now.
Polls. Polls in Stories let you learn what users think about your company and more.

This is what the page looks like when the story is posted on it:

You can share the story both in the profile and on the company page, but only through the application for iOS or Android.

In the story, you can place a text publication, music, video boomerang, poll, photo and video taken with the front camera (section "Selfie"), as well as "Mood" - a section in which you can select a ready-made thematic GIF.

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To post a story, click "Add Story" under your profile or page photo, then select the post type0003

Promotion and analytics

Information in other social networks and services

Your content is great. It's time to share it outside of the Facebook page. If you have accounts on other social networks, be sure to give them information about your Facebook page and vice versa.

Link the group and page. This will increase the reach and engagement of both sites. You will also be able to manage the group, create publications and communicate with members both on your behalf and on behalf of the page. If anything, you can untie the group at any time.

Header

This is what the page-linked group would look like:

Link your Instagram profile to your Facebook business page. This will allow you to run Insta advertising campaigns (they are launched using Facebook Ads Manager) and collect accurate statistics on them.

Instagram promotion* in 2021: the most detailed guide

Give a link to your page in the description of other accounts in social networks , and on your Facebook page, give links to your VKontakte, Twitter, Youtube, etc.

We link to our Facebook page in the YouTube channel header

Add a link to your page in your email signature. To do this on Yandex mail, go to "Settings" - "Personal data, signature, portrait".

Enter the required information, format and save.

Setting up a signature in Yandex.Mail

Signatures in other mail services are set up in approximately the same way.

Promote your page in the mailing list. If you run a newsletter, tell your subscribers about your Facebook page and why they should subscribe to it. If you don't have a mailing list yet, start building a base for it. You are ignoring one of the most powerful traffic and lead generation channels.
The last tip in this section: recommend your page on all social networks where you have subscribers! Sometimes giving a link in the description is not enough. You need to encourage the audience to follow it. Make a post about why your VKontakte followers should join your Facebook page. It is clear that since they read you on VKontakte, most likely it is more convenient for them, but you may be of interest to a small part of the audience.

Communicate on Facebook

Leave useful and thoughtful comments on other people's publications . Try to make users want to view your profile and go to the brand page.
Mention other users in your posts. When you mention people with the @ symbol, there's a good chance your post will be featured in their feed. Most Facebook users have this feature enabled by default, but even if not, the person will look at your post and decide whether to publish it on their page or not. And if he decides to publish, you will get the attention of his audience.

This is what a user mention on Facebook looks like

Book: 100+ Internet Marketer Hacks

Invitations

Invite friends to like your page. When you are just starting to develop your Facebook page, you can not neglect any of the methods to increase the number of likes.

Invite your friends to like your page. To do this, click on the button with three dots under the cover of the page, select the "Invite Friends" command, check the box next to "Send an invitation to Messenger" (so that the person receives your message personally) and write an invitation that will not cause him negative.

Do you post cool content? Write about it. Do you want him to like the page in a friendly way, and then unfollow when you gain a real audience? As you say, there is nothing wrong with that.

Sending an invitation to friends

Someone will ignore your message, someone will enter into a dialogue, and someone will silently like the page.

How to use e-mail for targeting on Facebook, VKontakte, Google and Yandex

Send invitations to new friends. Every time a new person is added as a friend, send him a message that reads something like this: “Hi. Thanks for adding me as a friend. If you are interested in [insert your topic], join my page. Every day I publish there the most interesting and useful content on the topic. Here is the link - [link to your page]. Come in :)".
Invite people from your phone or email contact list. It doesn't matter who these people will be: your clients, pen pals, or just passing acquaintances - invite everyone to become subscribers to your page (if they refuse, it's okay, you have to start somewhere). Invite people to your page no more than once, so that the invitation does not look like spam.

To do this, upload your contact list using the Facebook mobile application. Click on three lines, then "Contacts". Recommended friends will appear on the screen, whom you can invite to become followers of the Page.

This is what uploading friends from contacts looks like

Automation

By clicking on the "Message" button, users can write private messages to your page. Often, many of them hang unnoticed until the moderator visits the page. To prevent this from happening, set up automatic replies. For example, you could write the following: “Thank you for writing to us. We will respond within a day." Then the user will not expect a momentary response from you and will remain loyal to your company.

"Message" button, through which users can communicate with your company personally

To set up an automatic reply, go to the page settings and select the "Messaging" section.

Go to "Messaging"" title="Go to "Messaging"

In "Messaging" you can set up a greeting, as well as see a link to your page in the messenger to insert it on your site, for example.

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Message customization features

To set up automatic replies, click Customize and you will be taken to the Facebook Business Suite, which combines messaging features for both Facebook and Instagram business pages.

Then select "Instant Reply" and enter the message you want to send to users after they write to you.

Sending an invitation to friends

In addition to an instant reply, you can also set up an automatic message.

You can set up different types of messages: from a reaction to the fact that your page is recommended / not recommended, to a list of frequently asked questions

The algorithm for setting up all types of messages in Facebook Business Suite is approximately the same.

Depending on how quickly you respond to user messages, your page will display information about how many times you respond on average.

Install the Facebook Business Suite app on your smartphone so that users can see that you are responding quickly. So you can track messages to all your accounts in one place and quickly respond to them.

Facebook Business Suite interface

In addition to viewing and replying to messages, Facebook Business Suite allows you to post, schedule Instagram posts, and even promote your page.

Shop

If you choose a template that has a Shop tab, you have the option to add your products to your Facebook page and tag them in the post.

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When you go to the "Shop" tab, we see the products of page

If you click on a product, Facebook will offer to place an order on the site.

Any of the products can be added to publications. To do this, you need to click on the appropriate button and publish the entry:

As a result, it will look like this:

Reviews

In addition to calls to action in publications, you can (and should) encourage users to leave reviews on your Facebook page.

Get your customers to be honest about their page experience so that potential customers can use reviews to guide their selection.

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This is how testimonials will look on your page. Don't Forget to Answer Them

Mega Compilation of Persuasive Calls to Action: 200 CTA Templates

Contests

An interesting contest will increase both the reach and engagement of your page. If you try hard, then the number of subscribers / fans.

Here are some tips for running Facebook contests:

start with the goal of the competition, and then think over the mechanics;
raffle something valuable and directly related to the brand;
think carefully about the idea of the competition and link it to the newsbreak;
draw up the official rules of the contest;
record the summing up on video and post it to the public;
hold contests regularly, alternating mechanics.

Facebook contests are similar to contests in other social networks

Targeted advertising

You can also increase your audience reach with Facebook ads. Click the "Promote" button on the main page, then select the purpose of the publication.

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You can promote both individual posts and the entire page

You can promote a page on Facebook and Instagram if the desired target audience lives there. To do this, you need to create an advertising campaign in Ads Manager, select the goal, the page you want to advertise, click "Manual placements" in the settings and leave a checkmark only in the "Instagram" line.

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This is how you can set up ads that will be shown on Instagram

Properly configured advertising on social networks can increase sales by several times. In our TeachLine training center, teachers from TexTerra teach not just the mechanics of working with cabinets, but the generation of effective campaigns from the moment an advertising idea is created to analytics. You can read more about the course here.

Partner placements

Contact the admins of other publics on Facebook and agree on co-marketing. Let them recommend your page to their followers, and you recommend them. The same can be done with the mailing list, if you have approximately the same number of subscribers, and with any other traffic acquisition channels.

Page statistics

Promotion without analytics - time and money wasted. Facebook has a lot of data that will help you run your community more effectively every day.

View the summary:

Understand your target audience:

Track the growth of the community:

See what type of content is getting the most reach and engagement, and at what time the content is most interesting to the audience:

Click on each of the tabs in the " Statistics". After studying this information, you will be able to create the highest quality content that will receive wide coverage and be in demand among your users.

To get detailed statistics on your page and competitors' pages, use the services from this article ("Facebook" section).

More Facebook Marketing Tips

Additional Features

Write an article on your website called "10 Reasons to Like Our Facebook Page". Accompany each item with a screenshot to prove your point. At the end of the material, do not forget to link to your public and come up with a catchy call to action.
Add the Page plugin to your website. "Page" allows visitors to see your news feed directly from the pages of the site. Installing it is very easy. All you need to do is: select the desired settings, copy the code and paste it on your site.

Page plugin settings

Pin the bar Hello Bar at the very top of the site. This is a shareware service that can increase the likes of your articles. To do this, go to the main page of the service, add your site and select the Social Engagement goal.

Once you have chosen your goal, choose the method to achieve it. Best suited Hello Bar

Choose the color and size of the banner (you can choose from ready-made templates), the pages on which it will be displayed, write the text and click Publish Now. After that, you will be prompted to insert the service code into your site template. Once you've done that, the Hello Bar will work and you'll be able to track your stats.

We encourage users to like articles

Create creative polls, contests and quizzes. Engage with your audience at all levels.

You can create a poll to find out the opinion of subscribers on a particular topic. To do this, you need Polls for Pages.

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This is how the poll setup in Polls for Pages looks like. The service is in English, but its interface is intuitive. The survey can be done in Russian or one of the many languages

You can start the quiz using Quizzes for Pages. The setup algorithm is similar to Polls for Pages. After creating a quiz in the app, you can either install it on the page (if you have more than 2,000 likes) or link to it in the post.

This is how the quiz will look on a page with more than 2,000 likes

Give out discounts for likes. Facebook Coupon App and Social Offers will help you with this. The first allows you to create personalized discount coupons that are activated with a like. The second activates the discount after a certain number of people join the promotion. Both applications are paid, but there is a free trial period that can be requested from technical support.
Offer quality content for likes. Use the method described at the very end of this article. Only instead of the "Tweet" button, set the "Like" button. This can be done using the Viral Lock service.

The user tweeted the article and only then got access to the desired material. The same can be done with Facebook

Guest post or article

To get even more people to know about your page, write an article on a popular resource. Instead of linking to your site, ask the site owner to add a link to a Facebook page. If the site is popular enough, and the readers like the article, you can be sure that there will be a lot of transitions.

Katerina Kushnir published an article on our website and included a link to her Facebook profile in her description. Now we indicate links not in the author’s description, but at the very beginning of the article . To go live, click on the appropriate button in your profile:

To start a live broadcast, click on the "Live broadcast" button

Select live broadcast settings, check the picture and sound. If necessary, add a message to your users, and when you're done, click on the "Go Live" button.

Why do businesses need live broadcasts? 5 Livestreaming Tools

When the broadcast ends, the video will automatically be saved to your profile and will hang there for the whole day. After this time, it will be automatically deleted.

To prevent this from happening (after all, this is useful content, and you can still use it), use the SaveFromNet service. Paste the link to your video into the search bar of this service and click the "Download" button.

A webinar can also help promote a page, since you can verbally recommend your page to people who are loyal to you (after all, they signed up for this webinar, which means they think that they can learn something from you) and immediately give it link.

How to run a webinar: from preparation to the final

Offline promotion

In addition to word of mouth, which can bring the desired audience to your page, there are several ways to get people offline:

Promote your page at an industry event in your market . If you are an expert in your field, you are likely to speak at industry conferences and seminars from time to time. Use this opportunity. Make a beautiful banner or print brochures describing your company and don't forget to add a link to your Facebook page there.
Give gifts to your fans with your page address written on them. T-shirts, caps, mugs, stickers - all this can greatly help you promote your brand on Facebook. Loyal users will gladly accept your gifts, and in turn you will increase brand awareness (especially useful for local businesses).
Upload a photo with your fans. If you were at a themed conference or fan meeting and took a group photo there, post it on your Facebook page and tag everyone in it.
Encourage fans to post photos from your offline event! They will feel connected to your community/brand and you will get a quality UGC.
Bonus tip for those with a sense of humor. Use each of the 17 unusual offline methods described in this article. Only instead of the site address, insert the address of the page on Facebook everywhere.

Total

Maintaining and promoting a Facebook page is sometimes a difficult and time-consuming task, but it will definitely bear fruit if you will:

set goals and systematically move towards their achievement;
track trends and new features of Facebook and your industry, implement them in your content;
be attentive to the audience;
use the tips in this article.

What methods of promoting pages and groups on Facebook do you already use? Which ones are new to you?

How to promote and promote a Facebook page: free ways

Page promotion on Facebook requires preparation from the visual part to the addition of useful links, financial instruments. By preparing the page for advertising campaigns, it will be easier to promote services or products.

Table of contents

Ways to promote your business on Facebook
- First page setup: filling in information
- Visual: uploading covers and photos
- Connect Instagram to Facebook
Get your first followers
0164
Stay active on your Facebook profile
Overview of paid promotion methods

Ways to promote your business on Facebook

There are several ways to promote a page on Facebook:

natural. Subscribers appear due to interest in the brand, company;
through promotions and promotions. Creation of paid campaigns, with selection by region, age and interests of prospective clients;
business integration with bloggers or other communities;
attracting an audience from other social networks.

For example, if the owner of a public page has an account on Instagram or Vkontakte with a number of subscribers from 10,000 (where 30% are active), you need to leave a link in the publication and offer to go to Facebook.

Paid tools are considered the most effective way to promote a page on Facebook. First of all, the user receives an audience that was selected according to the criteria. Secondly, subscribers appear if they are interested in the subject of the profile.

Business integrations are used as an additional promotion method if activity has decreased or a larger audience is needed. In cooperation, they choose a blogger or brand that has already earned the trust of subscribers on a specified topic.

First page setup: filling in information

To promote a Facebook account, you need to create a public one and give it a name.

Instructions on how to make a public page :

Log in to Facebook from the computer version.
Press: "Create" - select: "Page".
Enter a title and category - add a short description.
Save - go to the first edit.

The user will be prompted to add a profile name, that is, a link that is used to navigate. The standard one consists of a combination of numbers and letters assigned by Facebook.

Next - the created page will appear, without splash screen and cover. The author needs to add a profile name:

Go to side menu - Edit.
Enter a description, add a title and URL.
Fill in the section "Contact information" and "Geolocation".
Save changes.

In the additional information there is a store connection and filling in the currency in which the payment will be made. If the owner does not have a contact number or email address - these items should be marked as "Missing".

Visual: download covers and photos

To promote the page yourself, you need to add a design. For pages and communities on Facebook, you can add an avatar and upload a cover image. Photos and videos can be used in publications.

Add splash screen for the public page:

Go to the main page in the profile.
Click on the avatar - open in full size.
Select "Delete photo" - an empty field will appear on the page.
Click on the image upload location - Edit profile splash screen.
Load image - mark the area that will be visible.
Save changes.

You can use not only photos, but also videos for the cover. Clip length: 20 to 90 seconds, size: 820 by 462 pixels. To add a video, you must first upload it to the appropriate album in your profile and then select it from the library.

It's easier to use images according to the specified parameters.

How to make a Facebook page cover :

Sign in to Canva - Sign in with your Google or Facebook account.
Select "FB cover" in the list of templates - indicate one of the free options you like.
Edit - Download in PNG extension.
Go to the page on Facebook - click next to the background button: "Change".
Upload photo - select the created photo.
Confirm changes.

With Canva you can change covers regularly, use your own images and vector elements. The size and resolution are pre-selected, so the user does not need to specify a specific area or crop to fit in the profile.

Connect Instagram to Facebook

The account owner can sync their Instagram page with FB. Placement and work with accounts is available through Facebook: it does not require additional actions, applications or programs. A section will appear in the public profile: "Notifications", with letters from Instagram, comments and a list of recent actions.

How to connect pages:

Log into your public Facebook profile.
Settings - bottom: "Instagram".
Select on the side: "Connect account" - enter the registration data from your Instagram profile.
Reload tab - make sure the correct account is connected.

Basic information about the connected profile will appear: description, nickname, name.

You can view messages and notifications sent to the second social network:

Go to the public Facebook page.
Press: "Inbox" - All.
View the list of sent and received notifications.

The user can reply to messages, delete conversations or forward to the Spam folder. By clicking on the chat, a brief information about the person who sent the letter will appear on the right.

Get the first subscribers

It is more difficult to promote a post if no one has subscribed to the profile yet. The first thing a public page owner needs to do is add posts, photos, and videos. If you make a welcome post, it will be easier for the audience to find out what the company or the author of the blog does, the tasks of the page.

How to get the first fans:

Make a publication - click below: "Author".
Specify a personal profile - Share.
In the News Feed - fill in the description.
Place.

Users subscribed to a personal account will be able to follow the link and subscribe. Method 2:

Go to publishing through the mobile app.
Copy link - go to Instagram
Create Stories - top icon: "URL" (for business accounts).
Insert address - edit and add text.
Share this post with your friends.

This is a free way to share your public profile and reach your first audience. You can ask friends to share one of the posts and advise their subscribers.

Keep active on your Facebook profile

When promoting your services or products, you need to keep active on the page. If the author regularly posts useful and interesting content, a new audience will gradually be added. But at the same time, you need to use different methods of advertising: paid and free.

Recommendations for posts:

add new entries daily. These can be posts divided into categories: informative, entertaining and educational;
communicate with the audience. Reply to comments and like reviews;
Allow subscribers to suggest posts. Thus, the owner will be able to quickly fill the page with content;
congratulatory and greeting records. An important point if a company or brand has offers prepared specifically for any event or holiday.

Also, you need to monitor the "order" and the absence of violations on the part of subscribers. For example, block offensive or obscene comments. The author can specify a filter for reviews through the page parameters, select a list of "stop words".

Overview of paid promotion methods

Facebook has paid options for making a page or individual posts more popular.