How to promote your local business on facebook
8 Ways to Promote Your Business Online
Read on for 8 ways to promote your business on Facebook and Instagram.
- Up your discoverability with hashtags.
- Reach the right people with personalized ads.
- Share important business information through your Facebook Page.
- Start conversations with posts.
- Let customers see your product or service in Live videos.
- Express yourself with Stories.
- Build community through Groups.
- Inspire your audience with Instagram Reels.
Learn more about each, below.
1. Up your discoverability with hashtags.
When you create a post or story on Instagram, don’t forget to tap into Instagram’s hashtag culture. When you add hashtags in the caption of your post or in your story, the hashtag creates a clickable link where people can explore all of the related content for that hashtag. This helps people discover new things — like your business — when they explore hashtags that interest them.
For example, thousands of small businesses are sharing their stories and reaching people around the world by posting with the hashtag: #DeserveToBeFound. Get started with marketing your business by joining the conversation and letting people discover your great idea.
Post on Instagram.
2. Reach the right people with personalized ads.
Every business starts with an idea, and those ideas deserve every chance at success. Personalized ads can help you reach people who have shown interest in your products online or find new audiences similar to your best customers. Since personalized ads reach the people who are most likely to be interested in what you offer, they help you make the most of your budget as you work to get new products and services off the ground.
Advertising on Facebook or Instagram doesn’t have to be expensive, either. Millions of advertisers use Facebook's personalized ad tools, the majority of whom are small and medium-sized businesses, just like yours.
Create an Ad.
3. Share important business information through your Facebook Page.
By setting up and using a Page, you’ll have access to numerous ways that you can build lasting connections with customers. Setting up a Page is a free and easy way for you to do things like: share information about your business, show your hours, add photos and videos, and invite customers to contact you directly. Once you’ve set up your Page, you’ll be able to get started with some of the other promotion options listed below, like posts, live video and stories.
Create a Page.
4. Start conversations with posts.
Once you’ve got your Page set up on Facebook and created an account for your business on Instagram, you’ll be ready to start posting. Posts are a great way for you to give updates, like new product launches or promotions, and stay top of mind. Posts show up on your Page or Instagram profile and can show up on your fans' News Feed. When creating a post, think about including images or videos so your posts will stand out, and don’t forget to add relevant hashtags so new people can discover your content.
Post on Facebook.
5. Let customers see your product or service in Live videos.
You can go live using just your phone or on your desktop computer, if it has a camera. You might try out different types of live videos, like hosting events and conversations, showcasing your products or taking people behind the scenes of your business. Once you have an idea for a live video, promote the live video by creating an event on Facebook so people know what it’s about and when to tune in, and create posts about the live video in advance to get your audience excited.
Get tips for structuring your live video content, or learn more about Facebook Live or Instagram Live.
6. Express yourself with Stories.
Businesses are using Stories as a tool to express their brand creativity, inspire interest and encourage customers to take action. With Stories, you can do things like: share a behind-the-scenes look at what goes on day-to-day at your business, spotlight employees or highlight special promotions.
You can create organic stories for free or create Stories Ads to help your business reach your goals faster.
Learn more about Facebook Stories Ads and Instagram Stories Ads.
7. Build community through Facebook Groups.
Not only can you create or join Facebook Groups from your personal account, you can do so from your business Page too. Creating a group from your Page lets you do things like: connect with customers and supporters in a more private forum and have authentic conversations around a common interest related to your business. Providing this space can offer your community an even deeper connection to your business. You may even gain valuable insight into what they want out of your business.
Join an existing group to offer your expertise or connect over shared interests. You can join a group when you’re not ready to create your own, but want to engage in relevant discussions outside of your Page.
Discover Groups or learn how to create or join a group from your Page.
8. Inspire your audience with Instagram Reels.
Instagram Reels give businesses like yours another way to express themselves through short, entertaining video content. Videos can be 15 to 30-second videos that can include audio, effects and other creative tools. Instagram Reels can be shared in Feed, and reels from public accounts are eligible to be discovered through a new space on the Reels tab. Experiment with different storylines and upload original content like tutorials and product education to inspire your audience.
Learn more about Instagram Reels.
If you're looking for more creative ideas and best practices, get 7 tips to help you market your small business, learn how to create content that looks and feels like your brand, how to create a brand for your small business and more on Facebook for Business News.
How to Promote Your Business on Facebook
I was only 12 years old when Facebook became available for anyone with a valid email address.
By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny content.
But things are a bit more sophisticated in the world of social media nowadays.
Now, Facebook is a great place to advertise your business and interact with prospective and current customers.
Below, let's discuss how you can use Facebook to promote your business.
How to Promote Your Business on Facebook
- Sign up for a business page.
- Optimize your profile.
- Be active in Facebook groups.
- Create your own Facebook group.
- Promote events.
- Interact with your followers.
- Use live streaming.
- Run Facebook ads.
- Talk about your company culture.
- Manage contests and giveaways.
- Have a customer service representative field comments and requests from customers.
- Post valuable content.
1. Sign up for a business page.
The first thing you need to do is create a business page. This is a simple process. All you have to do is log on to Facebook, click "Pages" in the left sidebar, and then "Create New Page."
To get started, you'll upload a profile picture, a cover photo, and basic information about your business. This will include what type of business you run whether you run a B2B business, a local business, or an ecommerce site.
Once you sign up, it's smart to start optimizing your page.
2. Optimize your profile.
Now that your profile is up and running, you'll want to optimize your page. This means writing your About section, adding business information like your website and business hours, and including a call to action button such as "Book Now," "Shop Now," or "Sign Up.
"
Additionally, you'll want to draft several posts that will engage your audience. Think about what type of posts they might like on social media. How are they interacting with your competitors? What posts perform well for your competition? This is the type of content you'll want to model yours after.
Now that you've built and optimized your business page, it's time to engage with your community.
3. Be active in Facebook groups.
A great way to promote your business on Facebook is to participate in Facebook groups. You can engage with public groups or join private Facebook groups.
To get started with this, you'll want to consider what type of groups your audience would be a part of. Once you've finished brainstorming, you can join the same communities that your audience is active in.
4. Create your own Facebook group.
While it's important to engage with your audience where they're at, it's also important to attract your audience to your own pages.
You can do this with your own Facebook group.
Krystal Wu, a social media community manager at HubSpot, says, "Facebook Groups allow our audience to connect with each other and have valuable discussions. Businesses who center a Group around their brand or industry can build a community around it — making our brand and products even more valuable to potential customers."
5. Promote events.
Another way to promote your business on Facebook is to use the social media platform to promote your events. If you're a local business, this is especially important.
Attracting people to an event can feel like an undertaking, and you need to use all the tools at your disposal to promote it. That's why you should post your event on Facebook and also plan an ad campaign.
6. Interact with your followers.
This might seem like social media 101, but it's important to interact with your followers. The best way to get engagement on social media is to make sure your posts show up for your followers.
To do that, you need to create interaction. Make sure you answer questions, respond to comments, and participate in your online community.
7. Use live streaming.
Facebook live is an excellent tool to promote your business and provide valuable content to your audience. You can use this feature to showcase your company culture, host a panel discussion on industry topics, or even display your industry expertise.
Additionally, you can host events virtually on Facebook live as a way to interact with your audience that can't be at an event in person. This is a great way to promote your business because going live will notify your followers and prompt them to engage with your page.
8. Run Facebook ads.
One of the best ways to promote your business with Facebook is to use Facebook ads. The social media giant has created one of the most popular ways to reach your audience with its advanced targeting options.
To get started with ads, you can review this lesson from Facebook directly.
Make sure that you review the types of Facebook ads and various bidding strategies to help you succeed.
9. Talk about your company culture.
When you post on social media, your content should promote your overall brand messaging. A great way to do this is to talk about your company culture. Showcase your employees and their day-to-day tasks.
You can also use Facebook as a recruitment tool, hosting panels on what it's like to work at your company, or posting jobs right on your business page.
10. Manage contests and giveaways.
Encouraging engagement is one of the main objectives of Facebook promotion. To do this, you can host contests and giveaways that your audience will want to participate in. This will help increase brand awareness and encourage interaction from your followers.
11. Have a customer service representative field comments and requests from customers.
Social media is a great way for your customers to get in touch with you. However, if they choose to reach out to you on Facebook, you need to be prepared to answer their questions and address their requests.
To do this, consider having a few people from your customer service team answer messages or comments from your customers.
12. Post valuable content.
Ultimately, the best way to promote your business on Facebook is to provide valuable content for your audience. Content is what attracts people to your social media profile and is the way you'll build an audience online. You'll want to include different types of content including images, videos, text, Stories, or even polls.
Facebook is an essential part of your social media marketing. No matter what type of business you're running, it's important to develop both organic and paid social media strategies to promote your business on Facebook.
Topics: Facebook Marketing
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57 tips for promoting yourself on Facebook*
Without cheating and cheating.
Alexander Marfitsin
former content director of Amplifer
Advice from independent social media and personal branding specialist Andrey Frolchenkov on content, finding a target audience, and building a community on FacebookProduct owned by an organization recognized as extremist in the Russian Federation.
platform for promoting a personal brand. Unlike LinkedIn, FacebookProduct belongs to an organization recognized as extremist in the Russian Federation. nine0012 you can broadcast to a wide audience, not just businessmen and top managers. It is better for small businesses and companies from the entertainment industries to promote on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. and native advertising. I'll tell you how to design a profile, find a target audience, create content, work with comments and collect a lot of likes and reposts for publications. nine0003
How to create a profile and find your target audience
How to create a business page on FacebookThe product belongs to an organization recognized as extremist in the Russian Federation. extremist on the territory of the Russian Federation: userpic, places of work, posts in the feed and mutual friends.
Therefore, arrange it as it should: select a userpic (this is the logo of your personal brand), add information about the place of work, write posts regularly, leave contact details - mail, phone, links to other social networks. nine0023 
What content and how to do
[facebook*]Join Amplifer via Facebook* to post cool content on a schedule and get recommendations on the best time to post[/facebook*]
How to get more likes and shares
How to write catchy content — 7 tips from Roman Kagana
- Use sarcasm and irony on the topic.
- Do not be afraid of self-irony. Add morality and advice, even if it's obvious.
- Be moderately bold and decisive. Nobody likes mumbles. nine0023
- Track newsbreaks and trends and respond to them as quickly as possible. Play situational marketer.
- Do not use tedious and long chews. Subscribers will get bored, and you will just waste your time.
- Don't try to please everyone and be perfect. Be yourself.
- Don't go to extremes. Do not divide the world into black and white.
Think before you share a radical opinion. - No need to make yourself an expert in everything. Speak up on your topic. nine0023
- Don't generalize or label. Then it may turn out that you were wrong, and you will find yourself in an awkward position.
- If sharing expert opinion, then the post should be encyclopedic, fully revealing a specific issue based on your experience, but with broadly applicable value.
- Make manifestos: articulate a problem situation, call people to action according to given algorithms and rules.
- Just ask for a repost. Sometimes you can. nine0036
- To attract opinion leaders, write posts specifically about them, after learning what they care about now. Please note that
nine0012 puts posts with similar topics side by side. - The post should be controversial, causing discussion. Be moderately categorical and harsh, speak moderately harshly.
- Talk about your problems and don't be afraid to ask other people for help and advice. People like to help each other.
- The tone of the comment must match the tone of the post. But beware of enthusiasm.
- Do not write with exclamation points: subscribers will think that you are hysterical. nine0023
- Don't use jargon, outdated slang, and "...Karl!" memes.
- Do not write comments to CAPSOM. People will think you are screaming.
- Religion;
- Politics;
- Minorities;
- Charity.
- If you are a media personality and your project is known, then the development of a scandal cannot be avoided.
Accept it. - But there is also good news: the scandal will help to gain additional publicity.
- Do not succumb to provocations, do not comment on the posts of those who are trying to promote themselves with their condemnation at your expense.
- After some time, write a thoughtful post without emotions, describe the situation in detail, do not make excuses or condemn. nine0023
- Let followers speak below the post. When the discussion is over, record those who wrote negative comments. Remember their names. Ho-ho.
- Professional jargon is needed because it helps to shorten the text. But don't use jargon for the sake of jargon.
- Use the mat carefully and to the point, otherwise you will be considered an uncultured cattle.
- If you comment on someone else's swearing and write a review about this person's post, then don't forget to censor it at least a little bit, f*t.
nine0023 - Cursing makes no sense. People pay attention to the form, not the content of the post. Do you need it?
- Promotion types
- Promotion: life hacks
- Terminals
- adding up to 5000 friends or potential buyers is the limit for a personal profile;
- content publications.
- Design the page “in a human way”: put your photo as an avatar, indicate your first and last name, and transfer the field of activity to the block of information about yourself or to the profile cover.
People want to be friends with people, not with repairs and deliveries. - Don't send more than 20 friend requests daily or you risk profile blocking.
- Since your potential customers are "friends", create non-intrusive, friendly content. nine0186 For example, if you are a bed linen seller, tell us about the fabrics from which sheets and pillowcases are sewn, give advice on how to properly store the bed so that it stays fresh. Imagine that you are offering a product to your friends and relatives.
- as a blog - to create useful content and native advertising;
- as a forum or chat - for communication;
- as an additional sales channel - for example, you can make special offers "only for group members"; nine0023
- as a source of feedback, a place to collect feedback on the product and service;
- as a community of brand fans - to build long-term relationships;
- as a tool for training, consulting, support.
- it is impossible to make publications on behalf of the group - only on behalf of a member or administrator;
- group posts are almost never shown in the news feed; nine0022 group members often turn off group event notifications;
- the group cannot be advertised;
- Group statistics are limited.
- invite members;
- create chats and topics;
- maintain communication;
- invent contests and raffle gifts;
- to moderate the publications of participants. nine0023
- A Facebook public page is the proverbial "calling card" of a company.
This is the place to broadcast the mission, post news and offers, practical advice, entertaining posts, reviews. - Page admins can post, comment and like on behalf of the company. Subscribers can also suggest posts - they are posted after moderation. nine0023
- The public page can be advertised.
- There are many possibilities for design - adding sections, call buttons, links, applications and services.
- Facebook has developed standard versions of public pages for different types of businesses. For example, a template for a store contains a showcase and the ability to place product cards.
- Posts end up in subscribers' newsfeeds, so the reach is much higher than posts in groups.
- Public pages are indexed by search engines and may be visible in search results for branded queries. nine0023
- Detailed statistics available:
- previews and views;
- clicks on contacts or call buttons;
- coverage of posts and stories;
- number of new subscribers;
- number of recommendations;
- video playback frequency;
- sales.
- short, easy to read and remember;
- consisting of numbers 0–9, letters a–z, and dots;
- unique; nine0023
- consonant with the brand name;
- familiar to your regular customers.
- a description of your business that will be displayed on the page and in the search results snippet;
- category: public figure, local business, brand, organization;
- work schedule;
- phone number;
- site;
- location.
- standard - suitable for any business;
- services;
- company - provides for the possibility of publishing vacancies and special offers;
- restaurants and cafes - you can place a menu with photos and descriptions of dishes;
- public figures;
- non-profit organizations;
- policies;
- purchases - you can enable the display of products and simplify the process of online sales.
- home;
- services;
- reviews;
- shop;
- offers;
- photos;
- events;
- others.
- page title - if it does not contradict the brand positioning; nine0023
- short description of the page;
- content.
- ;
- subscribe;
- order;
- book;
- call;
- send a message; nine0023
- go to the store.
- post calendar;
- planning the date and time of publications and stories;
- subscribers interaction statistics with content.
- a photo;
- illustration;
- infographic;
- animation or GIF.
- ask a question;
- share news;
- post a job;
- to tell about discounts or competition.
nine0023 - Divide it into several parts, interrupting the story "at the most interesting place" and forcing readers to continue.
- Structure the text: break it into small sections with subheadings - this will increase "readability".
- Duplicate the key idea in the picture. Even if a person does not read the text to the end, he will understand the main message of the publication.
- share finished content with subscribers;
- increase traffic to your blog or website;
- track the number of clicks from Facebook in Google Analytics using UTM tags added to links - and thus evaluate the activity of your subscribers. nine0023
- Upload videos directly to Facebook instead of a link from Youtube or Vimeo. In an effort to supplant YouTube as the leading video platform, Facebook is encouraging direct uploads. Native videos start automatically and play right in the Facebook News Feed, guaranteed to grab users' attention. nine0023
- Attach a file with subtitles - when uploading a video or after publication. 85% of Facebook users watch videos without sound, and if its content is not clear, they scroll. Subtitles will help you interact with the user and increase the viewing time by 12%.
- have a direct conversation and answer questions;
- broadcast event: conference, seminar, interview with an expert;
- show the "behind the scenes" life of the company;
- demonstrate the product; nine0023
- hold a competition or prize draw;
- much more.
- keep potential buyers at the moment when they are interested in your product;
- better understand the needs and concerns of users;
- earn trust;
- get the “very actively responding to messages” badge, which means encouraging users to write to you even more often.
- quickly answer - until the user has closed the chat;
- address the interlocutor by name;
- see the source that brought the user to the page - advertising or organic search results;
- store the entire history of communications with the client. nine0023
- Reviews increase your page's position in search results on Facebook and Google. nine0023
- Positive recommendations inspire the trust of potential buyers, which means they increase sales. According to statistics, 85% of users equally trust the assessments of strangers and the personal recommendations of acquaintances.
- Live customer stories are ready-made content. You don’t have to invent anything - just publish reviews that grateful customers leave you.
- create ads;
- define audiences;
- set the budget;
- track progress statistics. nine0023
- Promotion goal: site visits, messages, engagement, form filling;
- Call button: Call, Details, Registration;
- Audience Choice .
You can let Facebook identify potentially interested users on its own. Or manually set up the audience. - Ad placements: Facebook, Instagram, Messenger.
- Advertising display period.
- Budget . By moving the slider with the amount, you can see what coverage you can expect.
- Select the purpose of the ad - "Increase the number of leads" . It is this purpose that allows the collection of contact data.
- Select the target action button. For example "Get an offer" or "Apply".
- Get creative. Add images or videos to make your ad more visible and engaging.
You can take one of the ready-made publications as a basis. - Set up audiences. Specify the age, gender, place of residence of your potential leads. You can narrow down your audience with detailed targeting: select interests, events, and behaviors.
- Click Add Form. You will see a menu with settings for the appearance and fields of the lead form. Create a title and description that users will see. Specify what data you want to collect: name, email, phone. You can also ask an open question and leave a blank line to fill in. But keep in mind - the more complex the form, the less feedback you will collect. nine0023
- Click Save. This will take you back to your ad campaign settings, where all you have to do is set your budget and duration.
- track conversions on the site: subscription, adding to the cart or wish list, downloading the lead magnet; nine0023
- run remarketing for people who visited the site;
- create targeted custom audiences;
- optimize current advertising campaigns.
- create a URL;
- collect key phrases;
- add cover and logo;
- specify contacts and work schedule;
- Add a description of your company.
How to attract commenters and respond to comments
How to behave on Facebook The product belongs to an organization recognized as extremist in the Russian Federation. — recommendations of Amplifer CEO Nata Gadzhibalaev
Undesirable topics for discussion
But: you can talk about these topics if you are an expert. Well, or if you specifically want to cause a resonance.
What to do if you are scandalous
How to use jargon and swear words
Try Amplifer to get reports on all social networks, monitor metrics and organize joint work on a project
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* The activities of the Meta organization are recognized as extremist and banned on the territory of the Russian Federation
Facebook promotion: ways and life hacks
Anyone who decides to develop their own business on Facebook has many ready-made tools available. We tell you how to start promotion: from creating a page to launching the first campaign. We also share life hacks for collecting leads and increasing ad conversion using Ringostat products. nine0003
Reading time 35 minutes
You can immediately jump to the desired section:
Promotion types
Personal profile
Some entrepreneurs still use personal pages for sales.
You probably received more than once friend requests from Bed Linen or Flower Delivery.
Facebook does not allow the use of a personal profile for marketing purposes. For such a violation, the account may be blocked. nine0003
Entrepreneurs who choose this method of promotion not only run the risk of being left without a page. They also limit their own capabilities. After all, most of the tools that we will talk about below are available only for commercial pages. And there is nothing left for personal profiles, except:
If promoting your personal brand with your Facebook profile is part of your strategy, here are some tips. nine0003
Thematic group
Many thematic groups arise spontaneously and exist thanks to the initiative of participants connected by common interests. But some groups are purposefully created by brands to attract potential buyers. For example, a parent group can be created by an online store for children's goods. A book club may be owned by a publisher, and a travel club by a tour operator. nine0003
Participants communicate, exchange interesting ideas, share funny pictures.
And from time to time they see content from the owner of the group - useful or advertising.
How you can use thematic group for business:
Group, as a way to promote business, has disadvantages:
Since paid promotion is impossible, at first you will have to spend a lot of time and effort on the organic development of the group:
At the same time, do not abuse advertising posts, especially at the beginning. But over time, the brand will be able to use the community to promote their products or services.
Public page
The public page is the most understandable and effective tool for brand positioning and promotion on Facebook. With the right approach, the result of developing a business profile will be visible much faster than with the development of a thematic community, and even more so a personal page.
Welcome to Ringostat Facebook page !Benefits of branded pages
Below we will take a closer look at the many options for designing, developing and promoting a brand page on Facebook. Be sure to use everything - this will make the business profile more interesting and meaningful, which means it will help attract and retain new customers. nine0003
Promotion hacks
Page styling
Change the URL
Never leave an "unnamed" URL that is automatically generated when you create a new page. It looks like a set of characters and says nothing about the company that owns the page.
Create your own address right away:
It's good if the addresses of your pages in all social networks are the same. This will not only give your company presentability. More importantly, the page will become more searchable on Facebook and search networks.
Google will associate the page URL with the keywords on your site - this will improve the search results for a number of queries. Another advantage of the same addresses is the resolution of possible disputes related to domain names or confirmation of page rights. nine0003
Fill in the "About us" section
Your visitors will want to know all the details about your business, so fill in all the information fields:
Facebook will prompt you to choose one of the templates, each of which provides ready-made settings for buttons and tabs:
You can also describe your business yourself in up to three different narrow categories. Just enter the appropriate field of activity and Facebook will offer you more accurate descriptions. nine0003
How accurately you describe your business determines the correct display of the page to potentially interested users and coverage.
Upload a logo and create a cover
A brand logo will work for the main photo. It will be displayed next to the page title in all posts and comments. It is with him that subscribers will associate your company.
The cover photo is the first thing your page visitors see.
If possible, do not use stock images. Choose a photo that speaks about your brand values - a high-quality image of your product, a photo of your store, a creative of the current advertising campaign. nine0003
Create sections
Each Facebook page can have several main tabs:
You can turn any tabs on or off, and change the order in which they appear on the page. And fill the selected tabs with content. For example, ask loyal customers to leave reviews, schedule events, or connect a store to a Facebook page:
Collect key phrases
Keywords are important not only for websites, but also for social media pages. In order for buyers to find your page, make it relevant to user queries and Facebook search algorithms. Think about what words and phrases potential buyers use to search for your product or service on a social network.
Collect the semantic core and include the most important key phrases in:
Add CTA buttons
One of the most important features of a business page is the placement of a button with a call to action:
- more
This will help you get conversions directly on the social network. Each button can be associated with a specific page on the site or a form, where the user will go after clicking and perform the target action.
By clicking on the "View store" button, the user enters the product catalog directly on Facebook. SourceContent Creation
Facebook promised its users to show the most interesting content for them. This is the main problem of small and medium-sized businesses that are just starting to promote on Facebook. Coming up with content, they are guided by their own interests - sales, and not by the interests of subscribers. The result is low coverage and sluggish engagement. Below are tips for creating content that will appeal to both algorithms and users. nine0003
Create a content plan
Content planning is often a challenge for entrepreneurs. They publish a few spontaneous posts every day, and then remain silent for weeks.
Such a “strategy” is highly undesirable: the algorithms of the search network reduce the weight of the page, and subsequent publications are less and less shown in the feeds of subscribers.
Regular posting is especially important at first. Therefore, develop a publication plan, including a variety of content: notes, polls, photo collections, live broadcasts, links to your blog materials. nine0003
The dedicated Facebook Business Suite post scheduler will help you with this. Ready posts and stories will be released exactly on schedule - on the appointed day and time. And you don't have to keep everything in your head. The tool has the following features:
Stick to the 80:20 rule . This means that 80% of your content should be useful or entertaining, and only 20% should be promotional. If every post is devoted to stories about your company and product, it will quickly tire subscribers - like a new acquaintance who talks about bitcoins all through your birthday.
Instead, aim to add value and build relationships with your followers. And then they will be more open to promotional content in 20% of your posts. nine0003
Use images
There's no easier and more effective way to get noticed than by posting:
Animation helps draw attention to an important environmental post. Source
Animated post on the page of the jewelry and accessories store. Source
Even if you publish important news or a serious article - especially in this case - supplement the post with a picture. Such publications attract 2.3 times more attention than just text. Users share visual content 40 times more often than other types of content.
Short texts
Text is indispensable if necessary:
Try to write briefly and concisely. Marketers have noticed that users read short texts more often than long ones. Posts under 80 characters get 66% more engagement than longer ones.
A short motivational text on the Slack brand page: "You put in the effort and it shows." Source
Plus, as you remember, Facebook “cuts” long texts with ellipsis, forcing users to click “More” to expand and read the text in full. Even such a trifle reduces engagement. nine0003
What if you have a long story to tell?
Add external links
Another “working” type of content is posting links to interesting and useful materials, for example, from your own blog.
This will help you solve three problems at once:
Posting links is easy. Just paste the URL into the text field, and Facebook will automatically "pull up" the snippet - the title and cover of the material from the external resource. The link can be removed immediately so as not to clutter up the post. And write accompanying text instead.
Link post on the Ringostat page
Having a main link that Facebook will turn into a snippet will not prevent you from adding a few additional links to the post. Use a URL shortening service like Bitly to keep your links looking consistent and neat. nine0003
But we do not advise you to abuse links in the feed of your page. Dilute such publications with photos, texts or videos.
Facebook's goal is to keep users within the social network for as long as possible. Algorithms do not welcome content consisting mainly of external links - because they take users to other sites. And while such posts are unlikely to disappear from the feed of subscribers, the reach of Facebook's Smart Feed may decline.
Post stories
The main advantage of Facebook Stories is that they are not part of the news feed. Stories are located higher - in the literal and figurative sense, and do not obey the main issuance algorithms. nine0003
By posting stories daily, you become visible. And you can reconnect with those subscribers who have stopped seeing your content in the news feed.
Pin a post
A pinned post is any Facebook post that stays at the top of the page and grabs the attention of every new visitor. Use this feature to keep important news or popular content from getting lost in the flood of other posts.
Upload videos
If you don't post videos on Facebook, you're just losing out on reach.
Studies have shown that users consider video the most interesting type of content, and prefer it to text and photos. 500 million people watch videos on Facebook every day—they collectively spend 100 million hours watching.
A few tips.
Livestream
You already know that images get more attention than text and videos more than images. So: live videos work better than all of the above combined.
According to Facebook, people watch live broadcasts 3 times longer than regular videos, and comment 10 times more willingly. nine0003
Facebook Live video is a video streaming service that allows anyone to broadcast video from a computer or smartphone in real time.
Live video is a way to really interact with subscribers:
Facebook is trying to increase the reach of such content: Live videos are placed at the top of the news feed, and subscribers receive notifications of the broadcast. If you schedule your broadcast ahead of time and alert your subscribers, your reach will be even higher than a spontaneous broadcast.
Subscriber Engagement
If you expect engagement from your subscribers, you need to be engaged and responsive too.
Track all requests: comments and reviews. Offer help, ask counter questions, thank for the feedback. nine0260 For example, HubSpot often initiates conversations and exchanges on the page by asking subscribers questions. The comments are always interesting discussions.
“You have been hired as a marketing director and tasked with doubling brand awareness. What will you start with? Source
Respond to messages quickly
Facebook Messenger is both the first touch point and long-term communication with the client. If you don't take advantage of it, you're missing out on potential buyers. nine0003
By receiving and quickly processing all messages, you can:
To achieve this result, we use our own product - Ringostat Messenger. This is an extension for the Chrome browser that helps our managers quickly respond to all messages. nine0003
As soon as users chat on the Facebook page or through the messenger widget on the website, Ringostat Messenger is instantly notified - even if the messenger is closed and the browser is minimized. And the manager can:
All calls are stored in the Ringostat message log. At any time, you can "raise" the history of correspondence. For example, to remember the essence of the conversation and clarify the agreements.
Collect feedback
Ask your loyal customers to leave a review on your Facebook page. This is important for several reasons.
Promotion
Not everything you post on your Facebook page will end up in your followers' feeds. You may be surprised, but the approximate organic reach of public pages is only 5.2%.
Facebook's algorithms prioritize posts from friends and family.
Then - publications of pages with which users interact most often. If your page doesn't boast subscriber engagement, don't count on high organic reach for your posts. nine0003 How Facebook organic search algorithms work. Source
Therefore, many brands have to use paid promotion methods. Content creation and advertising are complementary strategies.
To manage promotion on Facebook, you need Ads Manager - an advertising account. In it you can:
Promoting a Post
Each post on the page has a "Promote" button next to it, a way to increase the reach of a particular post.
By clicking on the button, you will see a menu with intuitive advertising campaign settings.
Lead form or call to action ad
Another way to promote is to create an ad that will help you achieve a specific goal. For example, collect leads. The algorithm for setting up ads is similar to the one described above. Except that you can "attach" a contact collection form to an advertisement. nine0003
Form setting procedure.
Lead form advertising will start bringing you contacts of interested users on the day of launch. You will only have to contact everyone who left a phone number or mail, and offer your product.
In order not to lose a single potential buyer, “attach” the Ringostat callback to your lead form. As soon as the user fills out the form, Ringostat will automatically contact the manager and then the lead. A telephone conversation will take place within a minute after the application has been submitted. You won't miss a single client. nine0003
Detailed instructions can be found in the article in the article "How to set up automatic callback for forms on any sites and social networks.
Pixel - Analytics, Remarketing and Fine Targeting
Facebook Pixel is a tool for analyzing user behavior on your site. The data that Pixel collects helps you customize your Facebook ads and show them to the most engaged audiences. For example:
An example of a Facebook ad targeting online store visitors who viewed products
Thanks to the integration of Pixel and Ringostat, you can track not only online conversions on the site, but also phone calls. After all, many users prefer to call before placing an order through the basket. Pixel "sees" only online conversions. Ringostat sends information about the call to Facebook as a standard "Contact" event. And fills the gap in analytics. nine0003
Integration will help you track user behavior on the site more accurately and completely. And target ads to the most motivated users.
Read about the benefits of integration in article Ringostat and Facebook Pixel integration: optimize ads based on call data” .
Conclusions
1. Maintaining a public page is the most effective way to promote your business on Facebook. Personal profiles are not suitable for business purposes, and thematic groups can serve as an auxiliary platform for communication with subscribers.
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2. Before promoting, pay due attention to the design of the page:
3. Add a CTA button to the page. Users will be able to place an order, book, call directly from the social network.
4. Create a content plan that is 80% useful and entertaining and only 20% direct advertising for your product. The free Facebook Business Suite Post Scheduler will help you set up automatic posting. nine0003
5. Thank subscribers for feedback, answer all requests. Use Ringostat Smart Phone not to miss a single message left through a widget on a website or a chat on a social network.
6. Don't just rely on organic user growth. Promote your posts or page as a whole.
7. With the help of an advertising lead form, you can collect numbers or mailboxes of the most interested users.
