How to promote telegram channel on facebook


How To Promote Telegram Channel on Facebook

Telegram​Messaging

By Rob Emerson January 12, 2023January 12, 2023

A Telegram channel is ideal for broadcasting updates to your audience or sharing your blogs with your subscribers.

Telegram channels allow only the admin to share messages, and subscribers can view everything shared in the channel.

When you create a Telegram channel, the next thing is promoting it to increase its subscribers.

So, how can you utilize Facebook when promoting your channel?

We will see the steps for creating a Telegram channel and the benefits of promoting the channel. Still, we will discuss the tips for promoting a Telegram channel on Facebook.

Table of Contents

  1. How To Create a Telegram Channel
    • For Mobile
    • For Desktop
  2. Why Promote a Telegram Channel?
  3. How To Promote Telegram Channel on Facebook
    • Method #1: Use Facebook Posts
    • Method #2: Use Facebook Stories
    • Method #3: Use Facebook Groups
    • Method #4: Use Facebook Ads
  4. Conclusion

How To Create a Telegram Channel

A Telegram channel is a broadcast platform where people subscribe to a given channel to receive resources or updates shared by the admin.

For instance, when your favorite influencer has a Telegram channel, you can join it to get updates on their activities.

You can create a Telegram channel using the desktop version and the Telegram mobile application.

For Mobile

  1. Open your Telegram application on your Android or iOS device.
  2. Click on the pencil icon for new messages and click the option for “New Channel” at the top.
  3. Enter the channel’s name and click on the tick at the top.
  4. Select the channel type.
  5. Lastly, create a public link and click the tick icon to complete creating the channel.

For Desktop

  1. Open the Telegram desktop application.
  2. Tap on the horizontal ellipsis at the top of the window.
  3. Click the option for “New Channel”.
  4. Give your channel a name and description.
  5. Select whether your channel will be private or public.
  6. Click the “Create” button.

You now have a Telegram channel to interact with your audience and subscribers.

Why Promote a Telegram Channel?

Brands quickly shift to using social media platforms and messaging apps for promotion. Suppose you are a brand; a Telegram channel will help you grow your outreach and can boost sales when you have multiple subscribers.

Promoting a Telegram channel is your way of making people know it and attracting more subscribers. Besides, the more subscribers you have, the better your chances of gaining more sales and lead generation.

However, failing to promote your Telegram channel means it will remain unknown, and although you share quality content on your channel, you won’t have traffic and subscribers to consume your content or enhance your brand awareness.

How To Promote Telegram Channel on Facebook

There are millions of Facebook users, and many content creators and brands use Facebook to promote their brands, channels, and share content.

On Facebook, you have different options for promoting your Telegram channel.

Method #1: Use Facebook Posts

When creating your Facebook post to share to your timeline, consider sharing the public link to your Telegram channel on your Facebook post.

Add a description of what your channel is all about and add a link to the channel.

That way, people viewing your posts will see and click on the link to subscribe to your Telegram channel.

Method #2: Use Facebook Stories

You can create a Facebook Story about your Telegram channel, describing the channel, then add a link for viewers to click on it to access your Telegram channel.

Unlike a Facebook post, a Facebook Story will only last 24 hours. So, consider reposting your Facebook Story often.

Method #3: Use Facebook Groups

When you are a member of different Facebook groups, ask permission from the admin to share a description of your Telegram channel and its link as your way of creating awareness.

Still, you can create a Facebook group for your brand, invite members, and use the group to promote your Telegram channel.

Method #4: Use Facebook Ads

To further promote your Telegram channel, launch an ad campaign to promote the channel.

You can offer rewards for new subscribers and mention that in the ad campaign.

Note that a Facebook ad campaign is a costly option but can quickly add subscribers to your channel.

With the four options presented, you can comfortably promote your Telegram channel on Facebook. The best approach is combining the methods. For the ad campaign, ensure you have a budget for it.

Conclusion

Telegram channels are great for sharing your content and promoting your brand.

When promoting the Telegram channel on Facebook, consider sharing its link on your Facebook post, stories, and groups.

Moreover, you can use Facebook ad campaigns and create offers for new subscribers.

How To Promote Telegram Channel – TechniqueHow

Your Quick Answer:

To promote the Telegram channels, you can share the channel link and the category on other social media platforms by posting or you can run Ads on the platform wherever it does accept.

Although, you can reach out to the other popular Telegram channels and pay money to promote your channels on their channels.

If you have many Telegram channels then you can promote the channels on other platforms or in any other ways to get more members on your channels.

As you know the limit that you can add members from your phonebook is 200 people and it’s better to add members through the invite link. Yes, inviting people to the channels is the best option to add more members to the Telegram channels.

But, the problem is, that you cannot post Ads on Telegram to promote the channels to other people rather you can do this on other platforms like Facebook or Instagram, Google Ads, etc (if the promotion of your Telegram link is allowed there).

In that case, the category of the channels should be appropriate & useful for users and should not promote any spam there.

There are some really useful ways that you can use to promote the Telegram channels there and gain more members onto your channels.

Contents

🔯 Can you Post Ads on Telegram of your Channels?

Telegram still has not introduced the channel promotion yet. But, the admins of other channels can post the links of your channel on a different Telegram channel. The users of these channels can click on the link to your channel to join your channel.

This method of cross-promotion can be used to increase the number of members of your Telegram channel.

You just have to get the link of your advertisement posted on different channels by requesting their admins to advertise for you or you can pay them for their promotional support.

There are many ways that you can promote your Telegram channels to add more members to your channel.

Note that adding more members will definitely boost Telegram channel post views.

1. Share Channel Invite Link on Social Media

You can promote a Telegram channel by sharing the link of the Telegram channel on social media platforms like Facebook. Posting your channel link to other social media platforms is one of the best and easy ways of promoting your Telegram channel. Post your Telegram channel link on all the other social media platforms that you are active on.

For instance, you can add the link of your Telegram channel on your Instagram bio or you even post it on Facebook and other social media that you use to socialize with people.

You can post your Telegram channel link to any other online platform, not necessarily just social media apps. You can post it on any site on which you have created your profile and that can be viewed by people. Sharing the link to your Telegram channel will help you increase the number of members of your channel and help you promote your channel as well.

2. Invite Contacts on Telegram Channel

The other way to promote your Telegram channel is by inviting the people in your contact list to your Telegram channel.

You can personally add your contacts to your channel easily using your phone. All you have to do is open your Telegram channel, then tap on add members and then select the contacts you wish to add to your channel.

But you have to keep in mind that you can add only a maximum of 200 people to your contact list. The app does not allow adding more than 200 members through a contact number. You can either do this by sending links to your channel for them to join or you can personally add them. But the total number has to be 200.

Following this method, you can easily add up to 200 members to your channel. Add all your friends and family members to your channel by sending them invites to join your Telegram channel.

3. Find Websites that Promote Channels or Groups

Sharing Telegram channel links through websites is another unique way of promoting your channel.

You can find the links to these websites on Telegram channels that post about such links on their channels.

You simply have to find such channels and request their admins to add the link of your channel in the appropriate category. You can get your Telegram channel link added across many websites that will help you generate members for your channel.

You can add your channel to relevant websites like for instance if your Telegram channel is related to fashion or entertainment, then correspondingly you have to post the link of your channel to such a website that has a similar target audience as you need for your channel.

The other option is you can copy the link of your channel and share through posts on the Telegram channels link, you have to find such posts and ask the admin to add your channel link in the appropriate category.

4. Leave Channel Link in Comments

You can promote your Telegram channel by leaving the link to your channel in the comments. You can do this on any platform, be it Instagram, YouTube, Facebook, or any other.

There is no barrier in case of the platform you choose to promote your Telegram channel. All you have to do is focus on increasing the number of members of your channel. But do not overdo this process as the system of that platform may consider you as a SPAM which may eventually lead to your blocking.

This method is absolutely free. So you need not worry about your budget. You just have to leave the link to your Telegram channel in the comment section and request the users to join your channel.

You can just add in short about your channel as to what it is about so that it is easy to attract members to your group without any hassle with just a click.

5. Reach Popular Telegram Channels

If you have a good budget, you can use it to promote your Telegram channel. This may help you get some genuine members of your channel. All you have to do is approach other popular Telegram channels to post about your channel.

The pricing depends on the popularity of the channel you approach and the size of your advertisement about your channel also for the time duration of an hour or 24 hours, the pricing is decided by the admin of the channel you approach.

Pay them and get your channel promoted. A single post can help you increase your channel members, but it all depends on the content of your advertisement regarding your channel, and the content of your channel.

You have to think and invest strategically while selecting the channel that you choose to promote your channel and your advertisement should be relevant to that channel. This method will surely get you an unpredictable outcome.

6. Create a YouTube channel and Promote

You can promote your Telegram channel by creating your own YouTube channel. You do not have to rely on anybody to promote your Telegram channel. You can do it yourself. You can create your own YouTube channel with a financial niche focusing your YouTube content on either the stock market or even health tips.

You simply have to provide help on your YouTube channel and let your audience join you on your Telegram channel. This is one of the best ways of promoting your Telegram channel.

Through your YouTube channel, you can either add some content at the beginning of the end requesting your YouTube followers and viewers to join your Telegram channel or you can add the link of your Telegram channel in the description box of all your YouTube videos. This will help you gather genuine members to your Telegram channel as well as your YouTube channel without any worries.

Also Read:

How to promote a telegram channel? TOP 22 ways to attract subscribers from scratch. The most detailed guide - enough for a whole year - Marketing on vc.ru

Let's take a step-by-step look at free and paid methods, and also see which advertising submissions work best when ordering advertising in other channels. Only practical experience from the authors of the largest channel with digital checklists Marketing tools.

61 862 views

Article content:

Free ways to promote the Telegram channel

  • Friends
  • Reposts
  • Banding
  • Draws and gifts
  • Mailing to databases
  • Mutual PR
  • Live broadcasts
  • Comments
  • Performances
  • nine0013 Cases
  • Podcasts
  • Youtube
  • Challenges
  • Register

Paid ways to promote the Telegram channel

  • Promo posts
  • Channels
  • Exchanges
  • Bloggers
  • Offline

nine0002 Free

Friends

Engagement options:

Add subscribers from your contact list who might be interested in the topic of the channel.

Invite everyone via an external link:

  • send a private message to your contacts with an invitation to the channel, it should also contain a clear benefit to subscribe
  • on social networks, post a post or story with a lead magnet so that subscribers want to go to the channel right now

checklist in good quality here: https://t.me/profit_maker/1303

Reposts

When publishing each post, answer the question: “Why would a person repost it?”

Create unique and useful content that you want to share with friends and publish it only on the telegram channel nine0003

Checklist in good quality: https://t.me/profit_maker/1266

Content options:

  • checklists
  • useful selections
  • instructions
  • life hacks
  • exciting stories
  • memes / funny and entertaining content
  • nine0013 broadcasts with answers to questions / analysis of selected topics
  • current news in your field (it is important to publish them first)

How it works:

  • the audience sees publications on an interesting topic with a unique style and presentation
  • reposts in private messages to friends/colleagues or publicly talks about your channel in their social networks

nine0002 Banding

Examples of sites for posting a link to a page/community:

  • Instagram and Facebook (owned by Meta, a recognized extremist organization and banned in Russia)
  • VKontakte
  • Odnoklassniki
  • TenChat
  • RUS
  • YouTube
  • Yandex. Zen
  • Pinterest
  • VC / cossa (see media checklist below)
  • Corporate website
  • Mobile app
  • Email signature

Be sure to give a lead magnet so that users understand the benefits of subscribing to your channel.

Lottery per subscription

Invite your subscribers from other social networks to take part in the drawing of gifts for subscribing to the channel and commenting under the contest post

➔ clear participation rules:

  • who is the organizer
  • participation procedure
  • how winners are determined
  • when and how the results will be summed up
  • what prizes
  • how to get prizes

Mailing to databases

Make a newsletter with an offer to go to the channel and get a lead magnet. nine0003

Mutual PR - posts

Make mutual publications with links to partners.

Important! For barter, choose channels of experts and brands from related fields.

Pattern:

  • Compile 20 partner channels
  • Check them in Telemetr or Tgstat
  • Request statistics from selected channels
  • Analyze indicators (what is the dynamics of growth and audience engagement? Will the target audience be interested in the topic of your channel? Are there about the same number of live subscribers as you have?)
  • Select suitable channels
  • Make a mutual PR proposal
  • Create lead magnets for advertising
  • Write promotional posts
  • Send them for approval
  • Make integrations
  • Evaluate the effectiveness of advertising

Don't forget to include the endorsement link to entry

now we have an open link: https://t. me/profit_maker , but when buying ads on other channels, we always close it so that it works better

Mutual PR - joint live broadcasts

Conduct a broadcast with an expert from a related niche on an interesting and relevant topic for subscribers (yours and partner’s channel)

main:

  • clickbait headline (in a good way) nine0013 in 2-3 days: warm-up before the air
  • 1 day before the live broadcast: announcement and tagging of a person with the topic of the live broadcast
  • 2 hours before the broadcast: reminder
  • after the broadcast: delight and a story, what a cool conversationalist he was and what he has useful
  • at the beginning of the broadcast introduce each other
  • broadcast by timing, prepare timer
  • check lighting and internet speed
  • prepare water

checklist in good quality: https://t. me/profit_maker/1228

Formats:

  • master classes

  • answer-question

  • discussion of sensitive topics
  • draws / games

  • events and activities
  • reviews

Life hack: watch popular shows on YouTube and make an analogue with blogger

Comments on other sites and social networks

Instructions:

1. Find experts / popular communities on your or related topic

  • put notifications on new posts
  • be the first to write interesting and expert comments with a link to your channel
  • chat with other subscribers in the comments

2. find articles/blogs on your or related topic

  • write expert and helpful comments with a link to your channel

Performances

Options:

  • During training, appear as an expert in chats, give advice, create collaborations with other participants
  • Record a learning module and sell it to various courses
  • Make a list of hype and trigger topics and present them

Format examples:

  • forums
  • conferences
  • trainings
  • seminars
  • master classes
  • lectures
  • business breakfasts
  • interview
  • podcasts

Always give a lead magnet for subscribing to a channel so that the audience sees the benefit

Media cases

Write an article on vc / cossa / Yandex. Zen about your channel. Tell us why you decided to create a channel, how it was developed, what difficulties you faced, what you achieved - make a case out of it. nine0003

not the fact that all these media are allowed on the territory of the Russian Federation, the list was compiled in 2021: https://t.me/profit_maker/730

Be sure to give simple and applicable instructions, as well as a lead magnet for subscribing

Podcasts

  • to analyze what topics and formats fly from competitors
  • select topics and topical issues under CA
  • draw up a strategy
  • take care of the installation and sound
  • make catchy titles and high-quality descriptions with a mention of the tg-channel
  • invite guests, collaborate
  • mention tg-channel in podcasts

YouTube channel

similar to podcasts

Challenges and marathons

Invite subscribers to challenge themselves

Attract an audience from other venues

Post a new task every day and give participants feedback

Channel registry

Add the channel to directories so that people who search for channels in certain areas and topics can find it through searches in collections, for example, tgstat. rut and tlgrm.ru/channels

Paid methods

Promo posts - target in Telegram

Features: text 160 characters and button

Shown where: Large public channels with over 1,000 subscribers.

But there is a nuance. The minimum budget for launching an advertising campaign is from €2 million. If you have that much, then read how to do it.

How to create:

1. log in using the link - https://promote.telegram.org/account

2. either go to your personal account or create an organization

3. click on the button Create a new announcement

4. fill out form

4.1 write the name and text of the ad, and add the URL of the channel/bot

If you add a link to the text, it must go to the same address as the link in the URL field.

Important! All links included in the Text and URL field must link to a Telegram channel or bot using the t.me/link or @link format. Links to external sites are prohibited.

4.2 Set CPM (Cost-Per-Mille) - price per 1000 ad views.

4.3 Select the languages ​​and themes of the channels on which the advertisement will be shown. nine0003

You need to choose them based on your target audience.

Multiple languages ​​and themes can be combined.

You can add and exclude specific channels,

4.4. Confirm that you have read and agree to the Terms… and click Create Ad

  • To see a preview of how the sponsored post looks inside the channel, click on ‘Preview Ad’.
  • An ad is displayed when its CPM bid wins an automatic auction that determines the best CPM bid for a publishing location. nine0014

How to edit:

Go to the main page https://promote.telegram.org/account , select an ad and change the content or CPM.

Here you can also increase the budget and view statistics.

Important! You can't change the targeting options in an ad you've created, but you can create a similar ad.

A new template will open with the same content so you can quickly create a new version.

How to replenish the budget:

You need to go to the budget section - https://promote.telegram.org/account/budget and click on the “Add funds” button a service account in Telegram with the necessary documents for an advertising agreement and a deposit transfer.

Buying ads on channels within Telegram

Types:

  • Advertising on personal channels of bloggers/influencers/experts recommended by the author
  • Advertising in commercial channels describing the benefits of why you should be subscribed to

Choose channels of similar topics that are interesting to your target audience

Scheme:

1. Compile a selection of 20 channels (personal and commercial) that are interesting to your target audience

2. Check them in Telemetr or Tgstat

3. Request statistics from selected channels

4. Analyze indicators

5. Select suitable channels

6. Request cost and terms of placement

  • who writes the text of the post
  • how text and banner are coordinated
  • is it possible to turn off comments from a post

7. Select ad post format

8. Create 5 lead magnets for ads

9. Create a catchy banner

10. Write an advertising post

11. Rate the publication

  • corresponds to the positioning of the channel
  • clear message
  • attracts and holds attention
  • makes you want to subscribe to the channel

12. Send everything for approval

13. Make integrations

14. Calculate the cost of a subscriber based on the results of integrations

Download the poster in good quality here: https://t. me/profit_maker/1332

Buying advertising in Telegram through the exchange

Algorithm: find suitable channels in the catalog, create an advertising post, the channel owner publishes it and sends a link for verification

Important: choose a channel exchange with pre-moderation

Advertising with bloggers on other sites

Scheme:

  • Select social networks for advertising, for example VKontakte
  • Compile a selection of 50 bloggers that are of interest to your target audience
  • Check them in TargetHunter or Livedune
  • Request statistics from selected bloggers
  • Create 5 lead magnets for ads
  • Come up with an advertising script
  • Prescribe the structure of the cooperation message
  • Send messages to bloggers
  • Make integrations
  • Calculate the cost of a subscriber based on the results of integration

download in good quality on the channel: https://t. me/profit_maker/1313

Offline advertising

Generate a QR code in the channel menu and add it to printed products: stickers for placing in an institution / business cards / gift certificates / subscriptions / advertising booklets, etc.

Many people trust Telegram and use it as the most convenient and safe tool for communication and obtaining useful and interesting information

Useful links for those who develop the telegram channel

  • If you want to receive feedback on your channel, join here >> https://go.levina.team/telegram
  • 500 checklists for the development of channels and social networks: https://t.me/profit_maker

Soon we will publish step-by-step instructions for developing a telegram channel, 15 ways to attract subscribers, articles about cognitive dissonances in marketing and sales, traffic trends for online schools, life hacks for an English language school landing page. So subscribe to VC

50 critical mistakes that even experienced specialists make when maintaining a Telegram channel

in good quality, the checklist can be downloaded >> here

How to promote a telegram channel? TOP 22 ways to attract subscribers from scratch. The most detailed guide - enough for a whole year - Marketing on vc.ru

Let's take a step-by-step look at free and paid methods, and also see which advertising submissions work best when ordering advertising in other channels. Only practical experience from the authors of the largest channel with digital checklists Marketing tools.

61 862 views

Article content:

Free ways to promote the Telegram channel

  • Friends
  • Reposts
  • Banding
  • Draws and gifts
  • Mailing to databases
  • Mutual PR
  • Live broadcasts
  • Comments
  • Performances
  • nine0013 Cases
  • Podcasts
  • Youtube
  • Challenges
  • Register

Paid ways to promote the Telegram channel

  • Promo posts
  • Channels
  • Exchanges
  • Bloggers
  • Offline

nine0002 Free

Friends

Engagement options:

Add subscribers from your contact list who might be interested in the topic of the channel.

Invite everyone via an external link:

  • send a private message to your contacts with an invitation to the channel, it should also contain a clear benefit to subscribe
  • on social networks, post a post or story with a lead magnet so that subscribers want to go to the channel right now

checklist in good quality here: https://t.me/profit_maker/1303

Reposts

When publishing each post, answer the question: “Why would a person repost it?”

Create unique and useful content that you want to share with friends and publish it only on the telegram channel nine0003

Checklist in good quality: https://t.me/profit_maker/1266

Content options:

  • checklists
  • useful selections
  • instructions
  • life hacks
  • exciting stories
  • memes / funny and entertaining content
  • nine0013 broadcasts with answers to questions / analysis of selected topics
  • current news in your field (it is important to publish them first)

How it works:

  • the audience sees publications on an interesting topic with a unique style and presentation
  • reposts in private messages to friends/colleagues or publicly talks about your channel in their social networks

nine0002 Banding

Examples of sites for posting a link to a page/community:

  • Instagram and Facebook (owned by Meta, a recognized extremist organization and banned in Russia)
  • VKontakte
  • Odnoklassniki
  • TenChat
  • RUS
  • YouTube
  • Yandex. Zen
  • Pinterest
  • VC / cossa (see media checklist below)
  • Corporate website
  • Mobile app
  • Email signature

Be sure to give a lead magnet so that users understand the benefits of subscribing to your channel.

Lottery per subscription

Invite your subscribers from other social networks to take part in the drawing of gifts for subscribing to the channel and commenting under the contest post

➔ clear participation rules:

  • who is the organizer
  • participation procedure
  • how winners are determined
  • when and how the results will be summed up
  • what prizes
  • how to get prizes

Mailing to databases

Make a newsletter with an offer to go to the channel and get a lead magnet. nine0003

Mutual PR - posts

Make mutual publications with links to partners.

Important! For barter, choose channels of experts and brands from related fields.

Pattern:

  • Compile 20 partner channels
  • Check them in Telemetr or Tgstat
  • Request statistics from selected channels
  • Analyze indicators (what is the dynamics of growth and audience engagement? Will the target audience be interested in the topic of your channel? Are there about the same number of live subscribers as you have?)
  • Select suitable channels
  • Make a mutual PR proposal
  • Create lead magnets for advertising
  • Write promotional posts
  • Send them for approval
  • Make integrations
  • Evaluate the effectiveness of advertising

Don't forget to include the endorsement link to entry

now we have an open link: https://t. me/profit_maker , but when buying ads on other channels, we always close it so that it works better

Mutual PR - joint live broadcasts

Conduct a broadcast with an expert from a related niche on an interesting and relevant topic for subscribers (yours and partner’s channel)

main:

  • clickbait headline (in a good way) nine0013 in 2-3 days: warm-up before the air
  • 1 day before the live broadcast: announcement and tagging of a person with the topic of the live broadcast
  • 2 hours before the broadcast: reminder
  • after the broadcast: delight and a story, what a cool conversationalist he was and what he has useful
  • at the beginning of the broadcast introduce each other
  • broadcast by timing, prepare timer
  • check lighting and internet speed
  • prepare water

checklist in good quality: https://t. me/profit_maker/1228

Formats:

  • master classes

  • answer-question

  • discussion of sensitive topics
  • draws / games

  • events and activities
  • reviews

Life hack: watch popular shows on YouTube and make an analogue with blogger

Comments on other sites and social networks

Instructions:

1. Find experts / popular communities on your or related topic

  • put notifications on new posts
  • be the first to write interesting and expert comments with a link to your channel
  • chat with other subscribers in the comments

2. find articles/blogs on your or related topic

  • write expert and helpful comments with a link to your channel

Performances

Options:

  • During training, appear as an expert in chats, give advice, create collaborations with other participants
  • Record a learning module and sell it to various courses
  • Make a list of hype and trigger topics and present them

Format examples:

  • forums
  • conferences
  • trainings
  • seminars
  • master classes
  • lectures
  • business breakfasts
  • interview
  • podcasts

Always give a lead magnet for subscribing to a channel so that the audience sees the benefit

Media cases

Write an article on vc / cossa / Yandex. Zen about your channel. Tell us why you decided to create a channel, how it was developed, what difficulties you faced, what you achieved - make a case out of it. nine0003

not the fact that all these media are allowed on the territory of the Russian Federation, the list was compiled in 2021: https://t.me/profit_maker/730

Be sure to give simple and applicable instructions, as well as a lead magnet for subscribing

Podcasts

  • to analyze what topics and formats fly from competitors
  • select topics and topical issues under CA
  • draw up a strategy
  • take care of the installation and sound
  • make catchy titles and high-quality descriptions with a mention of the tg-channel
  • invite guests, collaborate
  • mention tg-channel in podcasts

YouTube channel

similar to podcasts

Challenges and marathons

Invite subscribers to challenge themselves

Attract an audience from other venues

Post a new task every day and give participants feedback

Channel registry

Add the channel to directories so that people who search for channels in certain areas and topics can find it through searches in collections, for example, tgstat. rut and tlgrm.ru/channels

Paid methods

Promo posts - target in Telegram

Features: text 160 characters and button

Shown where: Large public channels with over 1,000 subscribers.

But there is a nuance. The minimum budget for launching an advertising campaign is from €2 million. If you have that much, then read how to do it.

How to create:

1. log in using the link - https://promote.telegram.org/account

2. either go to your personal account or create an organization

3. click on the button Create a new announcement

4. fill out form

4.1 write the name and text of the ad, and add the URL of the channel/bot

If you add a link to the text, it must go to the same address as the link in the URL field.

Important! All links included in the Text and URL field must link to a Telegram channel or bot using the t.me/link or @link format. Links to external sites are prohibited.

4.2 Set CPM (Cost-Per-Mille) - price per 1000 ad views.

4.3 Select the languages ​​and themes of the channels on which the advertisement will be shown. nine0003

You need to choose them based on your target audience.

Multiple languages ​​and themes can be combined.

You can add and exclude specific channels,

4.4. Confirm that you have read and agree to the Terms… and click Create Ad

  • To see a preview of how the sponsored post looks inside the channel, click on ‘Preview Ad’.
  • An ad is displayed when its CPM bid wins an automatic auction that determines the best CPM bid for a publishing location. nine0014

How to edit:

Go to the main page https://promote.telegram.org/account , select an ad and change the content or CPM.

Here you can also increase the budget and view statistics.

Important! You can't change the targeting options in an ad you've created, but you can create a similar ad.

A new template will open with the same content so you can quickly create a new version.

How to replenish the budget:

You need to go to the budget section - https://promote.telegram.org/account/budget and click on the “Add funds” button a service account in Telegram with the necessary documents for an advertising agreement and a deposit transfer.

Buying ads on channels within Telegram

Types:

  • Advertising on personal channels of bloggers/influencers/experts recommended by the author
  • Advertising in commercial channels describing the benefits of why you should be subscribed to

Choose channels of similar topics that are interesting to your target audience

Scheme:

1. Compile a selection of 20 channels (personal and commercial) that are interesting to your target audience

2. Check them in Telemetr or Tgstat

3. Request statistics from selected channels

4. Analyze indicators

5. Select suitable channels

6. Request cost and terms of placement

  • who writes the text of the post
  • how text and banner are coordinated
  • is it possible to turn off comments from a post

7. Select ad post format

8. Create 5 lead magnets for ads

9. Create a catchy banner

10. Write an advertising post

11. Rate the publication

  • corresponds to the positioning of the channel
  • clear message
  • attracts and holds attention
  • makes you want to subscribe to the channel

12. Send everything for approval

13. Make integrations

14. Calculate the cost of a subscriber based on the results of integrations

Download the poster in good quality here: https://t. me/profit_maker/1332

Buying advertising in Telegram through the exchange

Algorithm: find suitable channels in the catalog, create an advertising post, the channel owner publishes it and sends a link for verification

Important: choose a channel exchange with pre-moderation

Advertising with bloggers on other sites

Scheme:

  • Select social networks for advertising, for example VKontakte
  • Compile a selection of 50 bloggers that are of interest to your target audience
  • Check them in TargetHunter or Livedune
  • Request statistics from selected bloggers
  • Create 5 lead magnets for ads
  • Come up with an advertising script
  • Prescribe the structure of the cooperation message
  • Send messages to bloggers
  • Make integrations
  • Calculate the cost of a subscriber based on the results of integration

download in good quality on the channel: https://t. me/profit_maker/1313

Offline advertising

Generate a QR code in the channel menu and add it to printed products: stickers for placing in an institution / business cards / gift certificates / subscriptions / advertising booklets, etc.

Many people trust Telegram and use it as the most convenient and safe tool for communication and obtaining useful and interesting information

Useful links for those who develop the telegram channel

  • If you want to receive feedback on your channel, join here >> https://go.levina.team/telegram
  • 500 checklists for the development of channels and social networks: https://t.me/profit_maker

Soon we will publish step-by-step instructions for developing a telegram channel, 15 ways to attract subscribers, articles about cognitive dissonances in marketing and sales, traffic trends for online schools, life hacks for an English language school landing page.


Learn more