How do you get the link in bio on instagram

Instagram Link in Bio: How to Use It to Drive Traffic

You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.”

If you’re running a brand Instagram account, this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you to one permanent link in your profile’s bio.

In this post, we show you how to get the most out of your link in bio on Instagram.

Let’s get started.

What does link in bio mean?

As the name suggests “link in bio” refers to the clickable URL that you can add to your profile section. Most social media platforms give you the option to add a link in your bio to take followers to your website, product page, content or some other important page.

On platforms like Facebook and Twitter, adding a link to the homepage of your website may be more than enough since you can share clickable links to individual pages, products or content in your posts.

But it’s a little different with Instagram. Accounts with 10,000+ followers do have the option to share links through their Stories, but those that are still building their following have to leverage the single link in bio to direct followers to a product page or a piece of content. Plus, outside of Stories highlights, Stories links are ephemeral and not ideal for an account of any size to highlight the most important URLs to drive social media traffic to.

Instagram’s link in bio can feel limiting when you want to highlight multiple important products, posts and pages. Fortunately, there are several link in bio tools that will let you put together all these key link destinations and share them via a single URL. This will lead to a custom landing page with all the relevant links you want to share.

Here’s an example from Travel Yosemite–the single link in their bio leads to the following landing page for quick access to any content they’ve referenced in recent posts:

This makes the user experience much more seamless since they can easily access all the relevant links from one place, meaning you’re much less likely to lose out on potential leads and traffic just because Instagram restricts links on individual posts.

This also brings us to the ubiquitous “link in bio” phrasing familiar to anyone on Instagram: by using these landing pages, brands can highlight their latest sale, news article, product collection or more in their content, and still effectively link to them all, reminding audiences to click that link on each relevant post. You can also maintain evergreen destinations such as your homepage or important lead magnets, while rotating other links for the latest content.

How to put a link in your Instagram bio

It’s easy to add or update the link in your Instagram bio. You can use either the mobile app or the Instagram website on your desktop.

Follow the steps below:

1. Edit your Instagram profile

Go to your profile and tap on the “Edit Profile” button.

2. Add the URL in the Website field

In the “Website” field, enter the URL you want to add to your bio.

3. Save the changes

Tap on “Done” and that’s it – you now have a link in your Instagram bio.

Link in bio tools

If you want to share links to multiple pages and products, you can also use a link in bio tool. As mentioned earlier, this tool will let you create a custom landing page that houses all the links you want to share. And you can just add the URL of this landing page in your Instagram bio.

Here are a few link in bio tools you can use:

1. SproutLink

While there are many great link in bio options, having a centralized platform for any and all of your Instagram needs makes Sprout’s link in bio offering, SproutLink, a stand-out. Through one simple link, your audience can access a replica of your Instagram grid and visit the unique link associated with each of your Instagram posts.

This clickable grid directs traffic to the content links that matter most—whether that’s your website, a specific product, blog or other related article. Adding links to your Instagram posts are baked into Sprout’s Instagram publishing workflow, saving you precious time spent jumping between multiple tools. SproutLink is available on all Sprout plan levels.

2. Linktree

Linktree is a great option for anyone who needs an affordable link in bio solution. The free version comes with pretty robust features, letting you add unlimited links and customize them with images and icons. To unlock even more customization features such as removing the Linktree logo and replacing it with your own, you can get the Pro plan for $6/month.

Here’s an example of how Linktree link in bio pages typically look:

3. Feedlink

This powerful link in bio tool from EmbedSocial comes with mobile-optimized landing pages that look great on any device. Feedlink also lets you keep an eye on your performance by tracking the click stats for each link. Combine these stats with reports from an Instagram analytics tool to get a 360-degree view of your performance. Similar to Linktree, there’s a free version that’s suitable for small accounts, and additional features available with paid plans starting from $19/month.

4. Lnk.Bio

Lnk.Bio is also an excellent option as it lets you add unlimited links even with the free plan. Paid plans, which let you create custom, branded URLs and schedule link updates start from $0.99/month. These will let you create custom URLs that fit with your branding and even schedule links.

Here’s a Lnk.Bio page for the Met Museum:

See how the museum uses a custom URL in their Instagram bio to fit with its branding and make the link look even more credible.

How to use the Instagram link in bio effectively

Now that you know how to set up a link in bio landing page, let’s take a look at some of the ways you can use links in your Instagram bio to promote your business:

Promote a current sale or an upcoming discount. Send users to a page where they can access a link to the sale page. See how Adairs promotes an ongoing sale through its Linktree page.
Hype up a product launch. Take users to a landing page that highlights the new product with your announcement event or content, or after launch, provide full details about the product or links to purchase.
Send people to a landing page or a lead magnet. BigCommerce, for instance, shared a post with snippets from its Cyber Week Trends Report. The caption guided followers to the “link in bio” to get the full report.
Highlight your brand, product or cause with an “About” page. With character limitations in the Instagram bio section, linking to a page where people can learn more about your business or your cause is a great idea and can quickly introduce a newer business or product area to your followers.
Send followers to your best-selling products. If you’re using a link in bio tool, you can also share a URL to a custom landing page containing links to multiple bestsellers.
Link to a popular blog post or one of the latest pieces you’ve published. Many publications use a link in bio landing page to highlight multiple recent pieces of content that they’ve mentioned in Instagram posts. You can also create a URL that has all the articles you’ve mentioned on Instagram. That way, people don’t have to scramble to find the one they want to read.
Get followers involved with a competition or a giveaway. Instagram contests can be effective ways to both engage existing followers and appeal to new ones. Maximize the visibility of your promotion by linking it in your bio.
Direct people to a video or podcast you want to promote. Similar to highlighting current articles on your site, make it easy for followers to reach your longer-form media through the link in your bio.
Offer a free sample or demo of your product. Share a link to a page where people can sign up to get a free sample or demo. They become valuable leads since they’ll be filling out a form with their contact information.

Ready to take your link in bio to the next level?

With the right approach, adding a link in your bio can be a great way to attract quality leads and move them along the conversion funnel. So make the most of the ideas and tips above to start leveraging this feature for your business. Don’t forget to check out our Instagram marketing strategy guide to find out how this fits into your overall strategy.

What Does it mean When Someone Says “Link in Bio” on Instagram?

Maintaining a good social media presence is a crucial part of online marketing. Instagram has become much more than just a cozy place for viewing pictures and texting your friends. Business owners took the opportunity to turn casual Instagram users into customers.

They use many methods to promote their brand and establish a name for themselves. Some of these methods led to new conventions and new ways of using Instagram. For example, the trend of posting “link in bio” is closely tied to self-promotion.

What Is “Link in Bio” on Instagram

When someone says “link in bio” in an Instagram post, it is a call to action for the customer. It invites you to visit their profile and check out their biography, which contains a URL that leads you to an external website.

Instagram has a specific policy on posting links that can lead users away from their website or app. Even though you can post links in your regular posts, users will not be able to click on the URL.

In other words, they will have to copy and paste the link or open another window in their browser and type out the entire thing. Since the advertising space on Instagram is free, it makes sense that they decided to limit it.

The link in your bio is the only clickable one.

Only One Link in Bio Per User

Many influential people and companies on Instagram refer you to the link in the bio on their posts. They use it to promote their most recent product or service. But you can only use a single link on your bio page, so you better make it count.

Your Instagram bio consists of only up to 150 characters, so use your words wisely.

How to Use your Instagram Bio Link

Since there is only room for one clickable URL on your bio, you should make the best of it. Once you have the customers’ attention, you should try to build loyalty so they will return.

Here are some ideas for your bio link:

Add a link to your best product. If a product is already popular, it makes sense to put the website in your bio. Choose something that will get people hooked, and then your customers will be inspired to browse through other stuff you offer. Then, design your website, so users enjoy exploring your other products or services.
Make a promotion for a new product or a big sale. Use the social media hype to boost your sales. Remember to mention the discounts and maybe give out promo codes.
Give people free samples of your product, or host a giveaway. Free stuff always attracts more customers, especially if there’s a time limit involved.
Let your followers know who you are. You can set the link to your about page and bring them closer to you.
Invite people to watch your video, read your blog, or listen to your podcast. You can use any of these formats to connect with your audience genuinely. Remember that nobody likes blatant and generic ads, but people enjoy discovering quality content.

How to Add Links to Your Bio

If you’re ready to jump on the #Linkinbio train, you can. Instagram only lets you include one link to your Bio at a time and still monitors links, so be wary; you don’t want to include spam links. Here’s how to do it:

Open Instagram and tap on your profile image in the lower right corner.
Tap ‘Edit Profile.’
Tap on ‘Links.’
Tap on ‘Add external link.’
Go to your website and copy the link. Then, paste it in the URL field and tap ‘Done.’

When you create a post or Story, you can include ‘Link in Bio’ and drive traffic to your website.

How to Use Hashtags and Mentions in Your Bio

Luckily, Instagram offers an option to include hashtags and mentions in your bio. Adding mentions and hashtags is great for driving traffic to other accounts and trending topics. Here’s what to do:

Log into your Instagram profile.
Access your profile page.
Find the ‘Edit Profile’ option.
Click on Bio and then simply type in @username of the desired profile or add hashtags, starting with #.
Save the changes.

Your followers can now click on those tags, and they will be re-directed accordingly. Another pro tip is to make your own branded hashtags, leading people to your website.

Why is Link in Bio Not Working?

If you’ve had trouble accessing web content by clicking on a Bio Link, the main culprit is that it didn’t save properly.

Tap on the person icon in the lower left-hand corner of the app.
Tap ‘Edit Profile.’
Pull up your web page in a web browser and copy the link (simply typing abc.com may not work).
Copy the URL into the ‘Website’ box.
Tap ‘Done.’

Once this is complete, your link should turn into a clickable version. If you type in the URL for your website, it may not work correctly. Copying and pasting the URL directly from your website is a surefire way to ensure the link is accurate.

Do Bio Links Drive Traffic?

If you’re looking for Instagram analytics, you’ll have to switch to a business account. Analytics will show you how many people engage with your posts, stories, and profile. While it doesn’t show you WHO is visiting, it can give you insight into whether your marketing tactics are working.

Your website host should also provide you with information about traffic to your website, but it may not show you where that traffic is coming from.

To switch to a Business account for analytics updates:

Tap on the profile icon in the lower left-hand corner of the app.
Tap ‘Edit Profile.’
Tap ‘Switch to Professional Account.’
Tap ‘Business.’

Follow the verification and setup methods provided by Instagram. You will receive an email once your account has been upgraded.

Linking Restrictions

Instagram is very “Big Brother” when it comes to posting links. As stated previously, even those with Business accounts need 10,000 followers before they’re allowed to post links in their Instagram stories.

If you’re wondering why this is, you only need to know one word for an explanation – Spammers.

Thanks to the nefarious actions of spammers, scammers, and even trolls, the social media giant has cracked down on content that floods newsfeeds and ruins the user experience. It’s actually kind of nice for those who use the app to scroll and discover.

For others, like those trying to become an Influencer or using the platform to promote their homemade items or freelance work, it’s a different story entirely. Posting a link in a Bio is a workaround for every user.

Frequently Asked Questions

Whether you’re new to Instagram or you’re still learning, keep reading for the answers to more of our most commonly asked questions.

Are Instagram bio links safe?

Unfortunately, Instagram doesn’t vet bio links, meaning you can’t always trust the links you’re clicking on. It’s best to err on the side of caution when clicking on links and visiting web pages. Although Instagram makes great attempts to reduce spam and scams on the platform, you may fall into a trap by navigating to a web page that isn’t safe.

Can anyone add a bio link?

Yes. Anyone who creates an Instagram account can easily add a link to their bio by clicking on the ‘Edit Profile’ option and adding the URL to the Website box.

Link in Your Park

You are now officially ready to spice up your Instagram bio. Keep in mind that even though your website homepage is a logical link choice, you can mix it up from time to time and place a link for something else. Your followers seek variety and innovation, so try to be imaginative and satisfy their needs.

How to add a link to Instagram in Stories, posts and an account header

Instagram doesn't really want users to leave the app for external sites. Therefore, you can’t just copy and paste the active link to the site into the post. She won't work. But you can add a link to Instagram Stories, to posts via IGTV, and to the header of your account.

Update 2021. Now you can attach an active link in any account, even if you have less than 10,000 followers. nine0003

How to add a link to a website on Instagram

An active link on Instagram can be added in three ways:

Link to Instagram Stories: through the “link” sticker directly to an external website by clicking (in 2021 even accounts with less than 10 000 subscribers).
Attach a link to Instagram (in posts and Stories) via IGTV.
Insert a link to Instagram in the header of the account.

How to add a link to Instagram Stories

Previously, you could only add an active link to Instagram Stories if you had more than 10,000 followers. Now in 2021 everyone can attach a link in Stories! It is done quickly through the "Link" sticker. nine0003

Make Instagram Stories or upload from the Gallery. Click the "Sticker" icon at the top.

Click the "Link" sticker.

Insert a link (from http/https). You can click "Preview" to make sure that the link in Instagram will work as it should. Click "Add Link" on the top right. Publish Instagram Stories with the link inserted - click "Your Story" or "Close Friends"

By swiping up, you will see how many clicks were made to the site using your active link in Stories. nine0003

How to insert a link on Instagram in a post and Stories via IGTV

In IGTV, you can upload a video if it is longer than 1 minute. In the description of this video, you can insert an active link to an external site. That is, first, the subscriber from the Story or post will go to the full IGTV video, and then in the description for it, they will click on the link that you insert.

Uploading videos longer than 60 seconds on IGTV. To do this, we start uploading the video as usual in the post, click "Next" and select "Share as - Long video". nine0003

In the Description field, you can insert an active link to the site (with http/https). Be sure to leave the "Publish Preview" slider on. So the video will get into your feed, and not just into the IGTV section.

Once uploaded, your followers will see the video post in their feed. They will need to click on “Watch IGTV Video” and from the post they will be taken to the full video. And there, by clicking on the name at the top, a description will open with an active link to an external site.

You can embed an IGTV video link in Stories, even if you have less than 10,000 subscribers. Click on the link icon at the top of Stories, select "IGTV Video" and then the desired video.

In the full video, you need to click on the title at the top and then the description will open. The link in this description will be clickable.

How to add a website link to the Instagram header

One active link can be added to the profile header of your Instagram account - both in a personal account and in a business. nine0003

In the header of your account, click "Edit Profile" or "Edit".

In the "Site" field, put the desired link (from http/https). Click "Done" at the top right.

That's it, an active link to the site has been added to your profile.

These are all ways to add a link to Instagram posts or attach it to Stories. Instagram is unlikely to make clickable links in posts without the need to dodge with IGTV, as it is simply unprofitable to take users away from the application. Therefore, swipe links in Instagram Stories are so far the only option for large accounts to redirect subscribers from their Instagram account to the site. nine0003

How to make an active link on Instagram, add it to your profile

Make your page interesting and encourage subscribers to look at your page or website more often for shopping

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Today, for many, Instagram has become a convenient and simple platform for promoting goods and services, building a personal brand. High insta-popularity has a positive effect on income, as the flow of subscribers generates client traffic. Relatively recently, the option to add a hyperlink appeared in the social network, and today we will look at what it is and how to use it. nine0003

Why do you need a link in your profile?
How to insert an active link on Instagram
URL in Stories
- How to put an active link on Instagram in history
Why is the link on Instagram not working?
Summing up

Why you need a link in your profile

Owners of Instagram accounts, especially those designed for business development, know how difficult it is to fill out a profile bio. The service has set a limit on the description of accounts, which is literally a few phrases. The real skill is the ability to clearly articulate your thought and fit as much information as possible into a couple of lines. Please note that the data provided should be useful, relevant and interesting for the target audience, for consumers, and not for you. Even the style of the written text can tell a lot. Therefore, the text component should be concise, informative and meaningful. nine0003

If this is a personal profile, focus on the field of activity, hobbies, profession. Future subscribers are not particularly interested in what year you graduated from high school or in what city you were born.

You can also specify an active link on Instagram here. This is the quintessence, the culmination of a profile description for an account. For example, my name is ...., I have been working as a photographer for 10 years, I like to shoot this and that, you can see my work by going to the site . .. Another example: The company "..." has been on the Russian market for 10 years , our specialization is the production of plastic containers, to get acquainted with the price list and working conditions, follow the hyperlink. nine0003

If the URL is long enough, it should be trimmed to make it easier to read. A beautiful clear link looks more attractive.

How to insert an active link on Instagram

A hyperlink can come from the Instagram social network to any third-party services and sites, including other social networks, instant messengers. In addition, linking can lead to another person's Instagram profile, for example, your secretary / PR manager of the company / sales consultant, and so on. An active link is one that automatically redirects the user to the desired Internet resource. nine0003

Wondering how to add an active link to Instagram? To do this is quite simple. Today there is only one way of accommodation. Please note that the number of links is also limited - no more than one. So, let's get down to action:

We go to the desired web page and copy the URL.
Open the Instagram application, log in by entering your username and password.
Open the main page and select "Edit Profile".
The settings menu will open in front of us. We are interested in the string "web site". Click on it and hold. nine0016
After the "Paste" command appears, click on it. Instead of pasting, you can manually enter a hyperlink.
Save the changes made.
Now you need to check if the linking works and if the link is displayed correctly. To do this, try a couple of times to go through it.

Some users ask a question: how to make an active link in an Instagram post. Unfortunately, this option is not available, hyperlinks can only be inserted in BIO and story. nine0003

URLs in Stories

Stories are also an effective tool for increasing traffic today. Instagram recently updated the algorithms that show posts. Now, the user's feed displays publications of only those profiles that he actively likes, while the rest remain unnoticed by him. But Stories are displayed for all subscribers, regardless of the number of likes.

How to put an active link on Instagram in a story

Open the Instagram profile and go to the "stories" section. nine0016
We create a photo or video material or select the desired content from the gallery.
Click on the chain icon located in the top line.
You will see a line where you need to enter the link manually or paste it from the clipboard.
We save the changes made and publish them.

Please note that only those profiles with more than 10,000 subscribers can use the function.

Why the Instagram link is not active

In some cases, social network users observe the following situation: they did everything correctly, the hyperlink is attached, but does not work, that is, it cannot get to the desired service.