How do you make money from facebook videos
Earn money from in-stream ads in your Facebook videos
3 min.
In-stream ads help eligible video creators earn money by including short video or image ads in qualifying videos. Creators get a share of the revenue from the video ads shown to their viewers. Viewers must view the entire ad to continue watching a video. As advertisers target different audiences, viewers will probably see different ads.
Eligibility
Only Facebook Pages are eligible to use in-stream ads. You're eligible for in-stream ads if you are 18 years or older and meet the following criteria:
Publish videos from a Page
You must publish videos from a Page, not a profile, to be eligible for in-stream ads. Learn how to convert a profile to a Page and about our video template for Pages.
Meet our Partner Monetisation Policies
You must meet our Partner Monetisation Policies, not only to be eligible for in-stream ads, but to stay eligible.
Meet our eligibility requirements for on-demand and/or live video
This metric helps determine how successfully you'll be able to monetise with in-stream ads. In the last 60 days, you need to have met the following requirements:
Eligibility Requirements for video on demand
- 600,000 total minutes viewed in the last 60 days. This can include on-demand, live or previously live videos. This does not include minutes viewed from crossposted, boosted or paid watch time.
- Page has at least five active videos. Videos can be on-demand or previously live, but this does not include active crossposted videos.
Additional requirements for live videos
- At least 60,000 minutes of the 600,000 total minutes viewed in the last 60 days must include minutes viewed from live videos.
Have 10,000 Page followers
Videos must be published from a Page that has at least 10,000 followers.
Be in an available country and language
Review our current (but growing!) list of supported countries and languages.
Publish videos eligible for in-stream ads
To be eligible for in-stream ads, your videos must be at least one minute long.
If your content is longer than three minutes, we recommend that you program your content to have a natural break at the one-minute mark. Please note that while in-stream monetisation supports content less than three minutes long, the requirements around publishing 3-minute video content must be met in order to include in-stream ads in your videos.
To check your Page's eligibility, head to Creator Studio > Monetisation overview
Check your eligibility
Only Facebook Pages are eligible to use in-stream ads. You're eligible for in-stream ads if you are 18 years or older and meet the following criteria:
Publish videos from a Page
You must publish videos from a Page, not a profile, to be eligible for in-stream ads. Learn how to convert a profile to a Page and about our video template for Pages.
Meet our Partner Monetisation Policies
You must meet our Partner Monetisation Policies, not only to be eligible for in-stream ads, but to stay eligible.
Meet our eligibility requirements for on-demand and/or live video
This metric helps determine how successfully you'll be able to monetise with in-stream ads. In the last 60 days, you need to have met the following requirements:
Eligibility Requirements for video on demand
- 600,000 total minutes viewed in the last 60 days. This can include on-demand, live or previously live videos. This does not include minutes viewed from crossposted, boosted or paid watch time.
- Page has at least five active videos. Videos can be on-demand or previously live, but this does not include active crossposted videos.
Additional requirements for live videos
- At least 60,000 minutes of the 600,000 total minutes viewed in the last 60 days must include minutes viewed from live videos.
Have 10,000 Page followers
Videos must be published from a Page that has at least 10,000 followers.
Be in an available country and language
Review our current (but growing!) list of supported countries and languages.
Publish videos eligible for in-stream ads
To be eligible for in-stream ads, your videos must be at least one minute long. If your content is longer than three minutes, we recommend that you program your content to have a natural break at the one-minute mark. Please note that while in-stream monetisation supports content less than three minutes long, the requirements around publishing 3-minute video content must be met in order to include in-stream ads in your videos.
To check your Page's eligibility, head to Creator Studio > Monetisation overview
Check your eligibility
Types of in-stream ads
There are three types of in-stream ads you can place in your videos: pre-roll, mid-roll and image ads.
Pre-roll ads
Pre-roll ads play before your video starts. These are shown to people who actively seek out the content. The more viewers that seek out the content, the more payouts you receive.
Mid-roll ads
Mid-roll ads play during your video. These work best within a video that has natural break points. As most videos are still discovered in News Feed, we recommend that creators program their content for mid-roll ads.
Image ads
Image ads are static image ads that are displayed under the content. Image ads help you earn money from videos that don't have a good place for mid-roll ads, such as comedy skits.
What are the benefits of using Facebook in-stream ads?
With Facebook in-stream ads, you can maximise your earnings while you focus on what you do best – making great content.
Earn money
In-stream ads give creators a material and sustainable revenue model. Include ads in new or existing Facebook videos, and earn money.
Easy and flexible
Save time and let Facebook automatically detect natural spots for in-stream ads with automatic placement. Or, use manual placements to insert them at an exact point in your video.
Good user experience
We've designed in-stream ads to provide a good experience for your viewers, who prefer longer content with fewer breaks.
Apply it
Tip
You live in London, your Facebook Page has 18,000 followers and you've created five 3-minute videos in the past month. Each video has over 150,000 1-minute views. Can you start making money by placing ads in your videos?
Try incorporating 1-2 second natural pauses where a mid-roll ad could appear when you create your videos. The first ad should be after the 1-minute mark to capture the most views.
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How to make money from your content on Facebook
4 min
Pages and accounts that share content with their audience on Facebook are an important part of our ecosystem, adding value for both our community and our advertisers.
We build monetisation tools to help these individuals and organisations generate meaningful, reliable revenue that's sustainable over time.
Eligibility
Monetisation eligibility requirements apply to any Facebook tools that allow you to make money from your content.
Your monetisation eligibility can be affected by a combination of factors, but Creator Studio gives you a quick way to keep track of your eligibility status. To check your status and learn how to apply:
Go to Facebook section in Creator Studio.
Select the Monetisation tab, then click Overview.
Monetisation eligibility requirements apply to any Facebook tools that allow you to make money from your content.
Your monetisation eligibility can be affected by a combination of factors, but Creator Studio gives you a quick way to keep track of your eligibility status. To check your status and learn how to apply:
Go to Facebook section in Creator Studio.
Select the Monetisation tab, then click Overview.
Ways to monetise on Facebook
There are a few different ways you can monetise content on Facebook:
In-stream ads
Fan subscriptions
Branded content
Subscription groups
Include ads in your videos.
In-stream ads help you earn money by including short ads before, during or after your videos. We automatically identify natural breaks in your content to place your ads, or you can choose your own placements. Your earnings are determined by things such as number of video views and who the advertisers are.
BEST FOR
- Longer videos
- Content that is suitable for advertisers
ELIGIBILITY
In addition to adhering to our Partner Monetisation Policies, there are several other requirements that your Page and your content must meet to be eligible for ads.
Take a course on in-stream-ads
Add a paid subscription to Pages.
Fan subscriptions allow the audience that cares most about your Page to directly fund it through monthly, recurring payments that you set. Identify supporters by the special badge we provide them in comments, and reward them with perks such as exclusive content and discounts.
BEST FOR
- Pages with a large, active following
- Pages interested in offering exclusive bonus content
ELIGIBILITY
Currently, access to fan subscriptions is by invitation only.
Take a course on fan subscriptions
Collaborate with brands.
Generate revenue by publishing content that features or is influenced by a business partner. Brands want to work with content creators and their audiences. To make this easier, safer and more impactful for both parties, we created a tool, the Brand Collabs Manager, which enables you to find and connect with each other.
BEST FOR
- Pages with an active, loyal following
- Topics most brands won't see as risky
ELIGIBILITY
Before you can tag a business partner in a branded content post, you need to request access.
To use Brand Collabs Manager, you need to apply.
Take a course on branded content
Add a paid membership to groups.
Subscription groups empower group admins to sustain themselves through subscriptions, thus enabling them to further invest in their communities.
BEST FOR
- Group admins with an active community
ELIGIBILITY
In order to qualify for a subscription group, you must be an admin of a Facebook group and comply with our Partner Monetisation Policies.
Learn more about subscription groups.
Get started in Creator Studio's monetisation overview
The Overview section under the Monetisation tab in Creator Studio is your one-stop shop for everything monetisation. You'll see some or all of the following sections, depending on the monetisation tools that you're using and on your eligibility.
Check your eligibility.
Easily see which Pages can earn money and get details if something is wrong.
Get guidance.
Learn what you can do to improve your performance and get tips on what to do next.
Explore opportunities.
See info on new monetisation tools and learn how to get access.
Stay up to date.
Monitor your performance and get an overview of key metrics across your monetisation products.
Apply it
Tip
You manage a fitness Page that publishes three new videos a week. About 75% of them are over three minutes. Each of the videos typically receives 30,000-50,000 views, so you're feeling confident that it's a good time to start monetising your Page.
Which monetisation tool would be a good option for your Page?
Eager to do everything you can, or not quite ready to use the tools above? Consider promoting your merchandise in your videos. Tell fans where they can purchase your awesome swag. Or, for music and comedy Page types, share tour dates and invite your fans.
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How to make money with content on Facebook
4 min.
Pages and accounts that host content for their audience are an important part of the Facebook ecosystem, helping our community and advertisers grow. To help people and companies get a decent and regular income, we create tools for monetization.
Who can use
Monetization requirements apply to all Facebook tools that allow you to earn money from content. nine0005
Access to monetization tools depends on a number of factors. With Creator Studio, you can easily find out if these tools are available to you. To find out if monetization tools are available to you and how to start using them:
-
Go to the "Facebook" section in Creator Studio.
-
Click the Monetize tab, then click Browse .
Monetization requirements apply to all Facebook tools that allow you to earn money from content.
nine0005
Access to monetization tools depends on a number of factors. With Creator Studio, you can easily find out if these tools are available to you. To find out if monetization tools are available to you and how to start using them:
-
Go to the "Facebook" section in Creator Studio.
-
Click the Monetize tab, then click Browse .
How to monetize on Facebook
There are several ways to make money from content on Facebook:
In-Stream Video Ads
Fan Subscriptions
Branded Content
Subscription Groups
Add ads to your videos
In-stream video ads allow you to earn money from ads that you can add before, during, or after a video plays. We automatically identify natural breaks in your videos where it's best to place ads. You can choose your own accommodation if you wish. Your earnings depend on the number of video views and advertisers.
nine0005
BEST FOR
- long videos
- content that meets the needs of advertisers
WHO CAN USE
In addition to our Partner Terms and Conditions, your Page and content must meet a number of other requirements in order to serve ads.
Take the In-Stream Video Course
Add a paid subscription to your Pages.
Fan Subscriptions allow people who like your Page to support you with monthly payments. Paid subscribers will receive a special badge that is displayed in the comments, as well as access to exclusive content or discounts. nine0005
BEST FOR
- Pages with large and active audiences
- Pages that want to offer exclusive content
WHO CAN USE
Fan subscriptions are currently invite-only.
Take the Fan Subscription Course
Collaborate with brands.
You can post content that promotes or is created in collaboration with a sponsor. Brands really want to work with creators and reach their viewers.
To make this collaboration easier, safer and more efficient, we have created tool Brand Collabs Manager , which allows you to find and work with partners.
BEST FOR
- Pages with active and loyal audiences
- content categories that brands consider safe
WHO CAN USE
Before tagging a business partner in a branded content post, request it. To use Brand Collabs Manager, you must apply.
Take a branded content course
Add paid group membership.
Subscription groups allow admins to earn from contributions and thereby invest more in the development of their communities.
BEST FOR
- active community group admins
WHO CAN USE
To create a subscription group, you must be a Facebook group admin and meet the Partner Monetization Terms.
See Subscription groups for details. nine0005
Monetize with Creator Studio
Section Overview on the "Monetization" tab in Creator Studio has everything you need to make money on content effectively.
Depending on the monetization tools you use and your access to them, you will see some or all of the following sections.
Check if you qualify.
You can see which Pages you can already earn on and how to access monetization tools. nine0005
Get advice.
Find out how to improve your results and learn tips to get you started.
Explore the possibilities.
Explore new monetization tools and learn how to get access.
Stay informed.
Track results and view key metrics across your monetization tools.
Test Your Knowledge
Tip
You manage a Fitness Page where you post three new videos a week. About 75% of these videos are longer than three minutes. Each of these videos typically generate between 30,000 and 50,000 views, so you've decided it's time to start making money from your Page. nine0005
What's the best monetization tool for your Page?
Do you want to try other ways of monetization, or are you not ready to use the tools that we talked about yet? Try to promote your promotional items in the video.
Tell fans where they can buy your merchandise. If you're a musician or comedian, submit tour dates and invite fans to your gigs. BACK
Instagram content statistics in Creator Studio
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Checking Facebook content monetization access status
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Monetize Facebook video with in-stream ads
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This lesson is part of the course
Monetize content with in-stream video ads
0490 OF 7 COMPLETE
3 MIN.
Facebook Video Monetization with In-Stream Ads
2 MIN.
How do I get started with in-stream video ads?
2 min.
Add In-Stream Ads to Facebook Videos Using Creator Studio
3 MIN.
Facebook content review process before adding in-stream video ads
2 MIN.
Monetize with In-Stream Video Ads and Audience Insights
2 MIN.
How to create and edit blocklists for in-stream video ads on Facebook
3 MIN.
Tips for Increasing Payouts for In-Stream Video Ads on Facebook
NEXT
How do I make money from fan subscriptions?
3 min.
In-stream ads help video creators earn money by inserting short ads into their monetized content. Creators receive a percentage of revenue for showing video ads to viewers. To continue watching the video, the viewer must watch the ad in its entirety. Because advertisers target different audiences, viewers will see different ads. nine0005
Compliance
In-Stream ads are only available to Facebook Pages. You will only be able to post in-stream ads if you are at least 18 years of age and meet the requirements below.
Posting videos from a Page
In-stream ads can be added to videos posted to a Page instead of a profile. Learn more about how to convert a profile to a Page and how to use video templates for Pages.
nine0005
Comply with our Partner Monetization Rules
You must follow the Partner Monetization Rules not only to qualify for In-Stream Video Ads, but to keep them.
Video and/or Live Stream Qualifiers
This metric measures how successful you are at monetizing content with in-stream ads. Your content must meet the requirements below (based on data from the last 60 days). nine0005
Video requirements
- 600,000 minutes of watching your videos in the last 60 days. These can be videos, live broadcasts or already completed broadcasts. Minutes of viewing promoted, cross-posted and paid videos do not count.
- At least 5 active videos per Page. These can be videos or completed broadcasts, but not cross-posted videos.
Additional requirements for live broadcasts :
- At least 60,000 of the 600,000 minutes watched in the last 60 days must be live.
Achieved 10,000 followers for a Page
The Page you're posting a video from must have at least 10,000 followers.
Publish content in supported countries and languages
Check out the current (and growing) list of supported countries and languages.
Post videos that qualify for In-Stream ads
You can add in-stream video ads to videos that are at least one minute long. If the duration of the video content exceeds 3 minutes, we recommend that you provide a natural pause after one minute after it starts. Videos under 3 minutes can also be monetized with in-stream video ads, but they must meet the same requirements as 3-minute videos to do so.
To see if your Page qualifies, go to the Monetization Overview tab in Creator Studio. nine0005
Check compliance
In-stream ads are only available to Facebook Pages. You will only be able to post in-stream ads if you are at least 18 years of age and meet the requirements below.
Posting videos from a Page
In-stream ads can be added to videos posted to a Page instead of a profile.
Learn more about how to convert a profile to a Page and how to use video templates for Pages.
Comply with our Partner Monetization Rules
You must follow the Partner Monetization Rules not only to qualify for In-Stream Video Ads, but to keep them.
Video and/or Live Stream Qualifiers
This metric measures how successful you are at monetizing content with in-stream ads. Your content must meet the requirements below (based on data from the last 60 days). nine0005
Video requirements
- 600,000 minutes of watching your videos in the last 60 days. These can be videos, live broadcasts or already completed broadcasts. Minutes of viewing promoted, cross-posted and paid videos do not count.
- At least 5 active videos per Page. These can be videos or completed broadcasts, but not cross-posted videos.
Additional requirements for live broadcasts :
- At least 60,000 of the 600,000 minutes watched in the last 60 days must be live.
Achieved 10,000 followers for a Page
The Page you're posting a video from must have at least 10,000 followers.
Publish content in supported countries and languages
Check out the current (and growing) list of supported countries and languages.
Post videos that qualify for In-Stream ads
You can add in-stream video ads to videos that are at least one minute long. If the duration of the video content exceeds 3 minutes, we recommend that you provide a natural pause after one minute after it starts. Videos under 3 minutes can also be monetized with in-stream video ads, but they must meet the same requirements as 3-minute videos to do so.
To see if your Page qualifies, go to the Monetization Overview tab in Creator Studio. nine0005
Check Compliance
In-Stream Ad Types
There are 3 types of In-Stream ads: Pre-roll and Mid-roll video ads, and image ads.
Pre-roll video ads
Shown before the video plays. They are seen by people who searched for this particular content. The more viewers are looking for content, the more payout will be received by its author.
Mid-roll video ads
Displayed during video playback. They are suitable for videos that can be compositionally divided into parts. Since most people watch videos in the News Feed, we recommend that creators take this into account and include pauses for mid-roll video ads in their videos from the start. nine0005
Advertising with image
Static advertising under video content. It allows you to monetize videos that are not suitable for Mid-roll video ads (for example, comedy performances).
Benefits of Facebook In-Stream Ads
Facebook In-Stream Video Ads allow you to monetize what you do best: quality content.
Generating revenue
In-stream ads are a reliable and effective content monetization model. Add ads to new or existing Facebook videos to start making money from them.
