As the popularity of Instagram Reels continues to grow, so does its potential as a marketing and advertising tool. Fans of the TikTok-inspired format will be excited to know that Instagram Reels ads are now available on the platform.
Instagram launched Reels globally in 2020. They are 15- to 30-second, multi-clip videos that can be viewed in the Reels tab of an Instagram profile and in Explore. They’re a highly engaging content form that could get your business more followers.
Instagram recently launched Instagram Reels ads, meaning your business can now use this format in a new brand new way to reach a targeted audience.
Here, we’ll explain:
What are Instagram Reels ads?
How to set up an Instagram Reels ad
How to boost an Instagram Reel
Instagram Reels ads best practices
Instagram Reels ads examples
Bonus: Get the Instagram advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success.
Instagram Reels ads are a new placement for ads on the platform. In a nutshell, using Instagram Reels ads is yet another way for businesses to advertise on this platform. (And there are plenty — take a look.)
This advertising form launched globally in mid-June 2021 after being tested in a few select countries, including Brazil and Australia.
According to Instagram, “Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators.”
Instagram Reels ads look a lot like Instagram Stories ads. They are full-screen, vertical videos, like this Instagram Reels ad example from Superstore, a Canadian supermarket chain:
And like Instagram Stories ads, Instagram Reels ads show up between regular, non-sponsored Reels that users are viewing.
Also note that Instagram Reels ads:
Like all ads, Reels ads show up on Instagram marked as sponsored.
Where will my Instagram Reels ads be displayed?There are a few different ways Instagram users can be served your Reels ads, including:
Instagram Reels ads are displayed in the same parts of the app where users discover organic Reels content. This is a great opportunity for brands to step up their game, get creative and seamlessly capture their audiences’ attention when they’re scrolling through similar content.
How to set up an Instagram Reels adNow that you know what this new ad format is, the next step is learning how to set up an Instagram Reels ad. If you already work in Instagram Ads Manager, the process is a breeze.
Start by putting the creative together. This means recording your video and making sure it’s the right size. During this stage, you should also write your copy and captions, and decide on hashtags.
Get creative! Organic Reels are usually paired with music or viral sound clips. They’re sometimes (or most of the time) funny or quirky. If it’s right for your brand, find some a popular audio clip that works with the ad so that it fits in with the other, non-sponsored Reels users are viewing.
Step 2: Navigate to Ads ManagerMake sure your company has an Instagram business account. That ensures you’ll have access to Ads Manager. (If you didn’t know, here’s how to connect your business’s Instagram account to Ads Manager.)
Click Create.
Step 3: Choose your advertising goalWhat’s your business’s objective of placing an ad on Instagram Reels? There are several options available, but make sure to select an objective that is specific to Reels:
Source: Facebook for Business
Six advertising goal objectives are available for the Reels ad placement:
That includes important advertising details like your budget, the schedule and target audience.
Source: Facebook
Step 5: Place the adChoose Manual Placements. Then, navigate to the dropdown next to Stories. Choose Instagram Reels for your ad to appear as an Instagram Reels ad.
Bonus: Get the Instagram advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success.
Get the free cheat sheet now!
Step 6: Customize your call to actionYou decide how to encourage viewers to act. For example, you could customize the CTA on the button with:
And that’s it! Your Instagram Reels ad is ready. After it’s been reviewed and approved, the ad will appear publicly.
Source: Facebook for Business
Sometimes, setting up a Reels ad from scratch isn’t necessary.
If one of your organic Reels is doing great, you might want to put some advertising dollars towards helping it do even better, a.k.a. boost it.
You can watch our video on how to promote your Reels on Instagram here:
To boost a Reel, head to your Hootsuite dashboard and follow these steps:
And that’s it!
Start your free trial. You can cancel anytime.
You can also boost Reels in the Instagram app by heading to your profile and tapping Boost post below the Reel you want to promote.
Want to know how to get the most out of your Instagram Reels ads? Keep these top tips in mind to create effective, engaging ads. And remember: a great Reels ad is a lot like any other great Reel!
Tip #1: Time the ReelIn other words, make sure you’ve scripted the Reel to fit in the 30 second limit so it won’t get cut off!
Instagram Reels ads, like regular Instagram Reels, are between 15 and 30 seconds in length. If you’ve created a video that’s too long, you risk losing out on sharing your business’s most important message with your potential audience.
Tip #2: Know what your audience finds engagingDon’t make guesses! Now that Instagram Reels Insights is a thing, you don’t have to.
Instagram Reels insights are metrics that show you how your Reels performed in terms of reach and engagement.
Source: Instagram
Track these numbers to see which style of Reel your current followers engage with most.
Then, emulate that style when creating your Instagram Reels ads.
For example, maybe your Reels analytics show that your audience eagerly engages with how-to Reels, and that the same format helps you reach the most people. Making a how-to Instagram Reels ad might be a good way to resonate with your target audience, and encourage viewers to tap your ad’s CTA button.
Tip #3: Add audio and textYup, audio is extremely important — especially for Reels. Adding the right audio to your Reels ads will help them blend in with organic Instagram content.
That being said, be inclusive. Some of your target viewers might scroll the app with the sound off, and some might have hearing impairments.
Adding captions to your Reels (Reel ads included) is a great way to ensure that everyone will be able to understand, enjoy and engage with your content.
https://www.instagram.com/reel/CLRwzc9FsYo/?utm_source=ig_web_copy_link
Tip #4: Get your dimensions rightNo one will engage with a blurry ad.
Make sure the footage you’re using in your Reel is the ideal aspect ratio and size for full-screen Instagram ads.
The aspect ratio for a Reels is 9:16 and the ideal file size is 1080 pixels by 1920 pixels. Uploading files that don’t fit the bill can result in blurry or awkwardly cropped Reels ads that will just look sloppy and unprofessional.
Tip #5: Get into the Reel spiritReels and Reels ads are a great way to show off how fun, creative, thoughtful and even quirky your brand is. So, as much as the purpose of your Reels ads is to generate traffic, views or clicks, make sure to keep it fun. If your content is too pushy and salesy, your audience is likely to swipe to the next Reel without interacting with it.
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A post shared by Louis Vuitton (@louisvuitton)
Here are some great examples of Reels ads from big brands that will help you get inspired and kick off your first campaign using this placement.
The streaming service uses Reels to promote new Netflix-exclusive shows.
Nespresso
View this post on Instagram
A post shared by Netflix US (@netflix)
Nespresso uses Reels to highlight its commitment to sustainability and promote an upcoming IGTV series.
BMW
View this post on Instagram
A post shared by Nespresso (@nespresso)
The luxury car brand uses Reels to promote a new car model.
View this post on Instagram
A post shared by BMW (@bmw)
With some inspiration under your belt and the knowledge on how to get started, your business is ready to use Instagram Reels ads to reach your target audience, increase brand awareness and expand your reach on the platform.
Easily schedule and manage Reels alongside all your other content from Hootsuite’s super simple dashboard. Schedule Reels to go live while you’re OOO, post at the best possible time (even if you’re fast asleep), and monitor your reach, likes, shares, and more.
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Instagram Reels are now available all over the world, so it was a matter of time when the platform would roll out Instagram Reels ads. It means that now you and your brand can leverage this engaging content type and reach new audiences on Instagram.
Generally speaking, there’s not much difference between Reels ads and all other ad types on Instagram. You just need to make an ad creative, write a copy and set up the targeting criteria.
This is what we’ll talk about in this piece.
You can promote both your existing Reels and create new videos just for the advertising, without uploading them on your Instagram page. Currently, you can only do so with Facebook Ads Manager, not on an Instagram native app as you do with regular feed posts.
According to Instagram, “Reels ads will appear in the most popular places to access Reels content. This includes the Reels tab, Reels in Explore and Reels in your feed. Once a user taps into a reel from the Reels Tab, Explore or feed, they will enter a viewer that exclusively shows reels that scroll vertically.”
These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators.
Reels ads are full screen and vertical, similar to ads in Stories, and will appear in between individual Reels. As with regular Reels content, these ads will loop and can be up to 30 seconds.
People can comment, like, view, save and share Reels ads.
There are three different places where Instagram users can view your Reels ads, including:
Instagram Reels ads are displayed in the same parts of the app where users discover organic Reels content. This is a great opportunity for brands to seamlessly capture their audiences’ attention when they’re scrolling through similar content.
You need preliminarily connect your Instagram account you want to advertise with your Facebook page (Settings→Accounts Centre→Set Up Accounts Centre)
The Instagram profile should be a Business or Creator account.
Also, make sure that you have already made the ad creative if you’re not going to use an existing Instagram post, including music, ad copy, and so on.
Make sure that the ad creative for your Reels ads is the right size.
Instagram Reels Dimensions
The aspect ratio for a Reels is 9:16, and the ideal file size is 1080 pixels by 1920 pixels.
Then, log in to your Facebook profile and find the Ads Manager section. Now you can create your ads.
Start creating your ad unit by pressing the Create button.
This step is super important.
Now you’re ready to choose your ad goal. Note that not every suggested goal can be reached with Reels ads. To create a Reel ad, you have to limit your choice to these:
If you choose any other goal, you won’t see Reels in available ad placements.
All the next steps must be familiar to you if you have ever set up Instagram ads with Facebook Ads Manager:
Manual PlacementsOn the exact same page, after you set up the budget and audience targeting, find Placements and choose Manual placements. Those are places where your ad will be displayed.
If you want to test how your Reels ads will work, you should choose only this placement without mixing it with other placements. Thus you will see how your ads are performing and won’t risk losing money.
After you click on manual placements, find Instagram Reels in the Stories and Reels section. Click on Instagram Reels and uncheck all other options.
Now you need to set up your ad creative: name your ad, choose an Instagram profile that will show the ad if not yet, upload a new video, use an existing post or create a video from scratch. You will also need to add an ad caption text and set the URL tracking.
Preview the ad creative before publishing it. During the preview, you’ll see if there are any flaws in the ad. If you like what you see, you can proceed.
After all, is set and done, press Publish. Your ad will be sent on review and then be displayed on Instagram Reels to people who meet your targeting criteria.
If you want to get the most out of your Instagram Reels ads, we suggest you should keep these tips in mind.
As you already know, Reels are rather short videos of 15 to 30 seconds, so you need to make sure you include all the messages you want to say in that video. Don’t make it too long; otherwise, you might lose users’ attention. Try to say what you want to say in the first 10-15 seconds.
Also, consider adding more cuts in the video instead of shooting it with one take.
Before you make your first Reels ad on Instagram, we strongly recommend you make Reels just for your Instagram account first, not for advertising. Upload several different Reels to your profile and see how your followers react.
Besides, Instagram now has Reels Insights, so take a look at them from time to time to know what content your audience likes.
Many users watch Instagram Reels and stories with sounds off, so make sure you add text to your videos if you want to say something with the content. But don’t let the text disappear too quickly, and don’t add too many sentences in one take. By adding captions, you make sure you let all viewers engage with your video.
This might seem contradictory to you, but although many people watch Reels without sounds, it doesn’t mean you don’t have to add music to your videos.
Audio is extremely important for Reels. If you add the right track to your Reel ad, it will help the video to blend with non-sponsored content and attract users’ attention. And if you use soundtracks that are trendy at the moment, that’s a bull’s eye!
Watch Reels of different creators and brands on Instagram to see which trends people currently engage with.
Keep your Reels funny and don’t make them too salesey; otherwise, the viewers will simply swipe them up without any engagement.
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The question of how to promote a video on Instagram can be called one of the most popular, especially after the advent of IGTV. The social network, which was originally built only on photos, now allows you to use video for promotion.
And after the introduction of IGTV, the time limit disappeared, so you should definitely use this tool.
Another attractive feature of Instagram videos is that the first 15 seconds are actually shown for free. This means that you have enough time to “hook” the user and even stimulate him to search for your video and review it. How to do this - we will tell further.
Many Instagram users wonder if they need a video in their account. It is more costly both in terms of time and effort than a photo, especially if the task is to shoot with high quality. However, there is a very significant reason why the video should not be ignored.
Instagram launched an algorithm that changed the principle of displaying publications. It lies in the fact that all your posts are seen only by subscribers who interact with you in some way, for example, comment on them or leave likes, and also linger on one of them for some time. This is one of the best ways to promote videos on Instagram.
Now let's approach the question from the other side. You, of course, have noticed that in stores you can most often see a flashing sign. This is due to the fact that people are more attracted to moving rather than static objects, and advertisers actively apply this rule in practice.
Therefore, the conclusion is obvious : if your post contains a video instead of a photo, the engagement of subscribers will become higher. You can also use useful features such as Stories and live streaming - these are excellent promotion channels that work for the account owner.
The main advantage of Stories today is that Instagram has not extended the ranking algorithm to the service. All stories are arranged in chronological order, and therefore, subscribers are interested in them more often.
If the process of packing goods is filmed on it for half an hour, then subscribers are unlikely to watch it. But if you speed up the video, then it will fit in five seconds and will look funny. 
If you plan to go live, notify subscribers with a message where you indicate the time of the release. It's not always obvious whether you can promote your Instagram video with other posts on the web. It would seem that stories are not the most interesting way to promote an account. This video is only 15 seconds long and disappears 24 hours after being posted. However, the fragility is the main advantage of this type of publications.
And most importantly, they are always relevant, they demonstrate literally momentary moments of your life, and therefore, they evoke more emotions in the audience.
You can make videos like this for stories It is always interesting who founded the brand, created the project, and personal acquaintance always increases loyalty. Of course, the ideas don't stop there! Instagram offers a huge number of opportunities for inspiration, which will help you create useful and effective content. 
As a result, subscribers will wait for their release in order to receive up-to-date and even “hot” information.
This creates an emotional connection with subscribers.
Ways to promote videos on Stories on Instagram
To promote your videos on Instagram, you must meet several conditions.
Likes left under the video mean that people liked it and can be recommended by another user. Therefore, be sure to call for likes on your videos.
Try to get your videos commented. To do this, at the end of the video, you can ask a question, preferably a provocative one, so that visitors want to say something about it. Engagement in your publications is the higher, the greater the desire to leave a like or comment from a subscriber. Thanks to this, the ER indicator increases, the interaction with the video increases.
If you set yourself the goal of posting one video a day, then in a month you will be surprised at what results you have achieved compared to the original ones. If you are wondering how to promote videos on Instagram for free, then this is one of the best ways.
Only the audience gives publication statistics, and you can keep it only with interesting content. If the video contains, simply put, stupidity with ridiculous voice-overs or captions, it is unlikely that anyone will pay attention to it and wait for the next video. The same if the plot is boring, gray.
You want to watch a good video to the end to find out how it all ends. Shooting just for the sake of filming, because everyone does it, is not necessary - it is not serious and unattractive.
Think about the topic, develop a strategy and write down at least a dozen stories based on it, but do everything with high quality, think about how useful and effective your videos are, whether you would watch them yourself if someone else created them.
Don't forget to put them in the description! Instagram indexes them and displays them in the top and finds videos by tags that have views, likes, comments.
It gets to the top according to the same algorithms as any other publications, but with its own content. And this is a good motivation for your subscribers to share your videos. To do this, IGTV offers to click on the bird under the video. Most often, people share blogger posts based on hype or humor, and it is this content that is most popular with subscribers.
You can talk about what video you posted on IGTV, then it will get more of your followers and give it a chance to go to the top. Post any photo to stories, swipe it up and you will see a bracket.
Previously only available to users with 10,000 subscribers, this tool is now available to everyone. This is a great way to send a visitor to your page from stories directly to your site - no matter how many followers you have, 1000 or 200.
In the bracket that opens, you can take a video from your Instagram TV and embed it in your story. And already through it people will get on IGTV.
Please note that all links in the description of your video are active. This means that when posting a video on IGTV, you can say: “Click the link in the description” and your subscribers will go to an external resource. Instagram seamlessly transfers people to other applications, in addition, it now interacts with YouTube and some videos can send each other to these platforms and back.
In addition, the link to your video on Instagram TV can be copied and posted on any other resource, forum or chat, inviting friends to watch, like and write a comment. This is another way to bring it to the top. The link is completely normal, direct, and you can follow it to your video both from your phone and from your computer.
Instagram TV is a relatively new platform like YouTube.
In fact, an additional application built into the social network.
Its feature is the publication of both horizontal and vertical videos. On PC, you can view them in full size. The main difference from stories is that the video is given not 15 seconds, but much more. You can upload up to 15 minutes of video from your phone and up to 60 minutes from your computer. In some way, this is not an analogue, but a competitor to YouTube.
Strengths of Instagram TV :
You can check: type any tag in the Instagram search engine, and the videos from IGTV will be in the top. On Instagram, you can watch only 60 seconds of video, and then you need to go to the Instagram TV channel for further viewing.
This means that the first minute of the video should be as exciting and noticeable as possible. To make this fragment spectacular, use the "open loop" technique.
It is important that both the picture and the sound are of high quality. If your video is of interest to page visitors, they will wait for the next story.
You can add active links to the description and encourage clicking on them at the end of the video. Tell us where they are, how to find the description of the video, what exactly needs to be done, and other details, because Instagram TV is still a new product that the audience has not yet fully explored. This will help you reach your users as much as possible.
Many people think that it is enough to get views and likes to reach the top. There is no difficulty how to promote a video on Instagram for a fee using promotions.
However, only those who are interested will be bookmarked by real users.
And only high-quality videos with a unique plot can be like that. You also need to choose a topic that is currently relevant. To find out what's trending right now, you can look at what's currently in the top video and explore the hashtag catalog.
Users must be actively interacted with. You have to reply to the comments they leave. You can involve them in communication by conducting surveys and sweepstakes. If subscribers react to your content vividly, this is beneficial in video promotion.
To determine the peak time when your post will be seen by the most people, you need to analyze account statistics that will show at what time the activity of visitors increases and on what days and hours the number of views and subscriptions increases.
Hashtags are the main tool for finding publications on topics of interest.
However, you can also promote videos using tags, which are not relevant, but are very popular.
You can select high-frequency hashtags using special services:
These are free services. There are also paid ones, such as HashMaster, Hashtagify, etc.
Geotags only affect the correct formation of the issue, promotion to the top does not depend on it. But they still need to be set if your task is to attract an audience to the video.
What the user sees at the first glance at the cover plays a big role in views. It is necessary that it attracts attention, which means that its design must be approached very seriously. You can select an interesting frame from the video, put something using the menu, or add a photo through the "Gallery" - it will be the first frame that precedes the video. However, this is not always enough.
To make the cover spectacular, you can resort to services that are designed to design videos directly on Instagram:
Clips can be cropped, cropped, change their speed, vary the saturation and color balance. There are databases of filters and backgrounds, you can choose music for the video. The service also offers a library of GIFs - they can be inserted into videos. Video promotion is facilitated by interactive. The simplest example is prediction. You start a video where the plot is looped. If you click on "stop", it will stop and show the prediction to the user. Be sure to ask to share the results in the comments under the video. Another good move is the video for attentiveness.
You can, for example, ask subscribers to find an item, as is often done in stories. This is also possible in video.
To attract more attention, promise a prize to the one who completed the task.
But all these recommendations are good and effective when they are used in combination. There is no need to choose one method and follow it when promoting a video on Instagram. Even if you have great and exciting content, you lose a lot of views with a small number of followers or bad hashtags.
Use every opportunity to get your video to the top positions of the Instagram feed. Don't forget about interacting with the audience that promotes your videos.
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Not every business is interested in how to promote reels on Instagram. Meanwhile, this way to tell about the brand is not inferior in effectiveness to other proven methods. Since this format is only gaining momentum, those companies that will be the first to use it will have a serious advantage over their competitors.
Promotion reels has its own rules and features that significantly affect the effectiveness. In our article, we will tell you what the advantage of such promotion is and talk about the methods and tools for its implementation.
Instagram is an organization whose activities are recognized as extremist on the territory of the Russian Federation.
Instagram has recently added another feature called reels to its functionality. These are short videos that any user of this service can see. So far, the use of rails is only gaining popularity, so there is every chance to get to know their algorithms and features of use better.
Reels are 9:16 vertical videos, up to 1 minute long, and 600*1067 or 1080*1920 pixels resolution. 4K videos are not supported.
Features of Instagram reelsFor many Instagram users, reels are just another entertainment feature, but for business accounts, this is a great opportunity to attract new customers and sell their goods or services.
Usually, reels videos resemble videos from TikTok, where people dance to the music, or make some movements, accompanying it all with funny inscriptions and emoticons. Entertainment content is perhaps the key feature of this service, but thanks to it you can distribute advertising for your business account on Instagram.
Reels is currently the most effective tool that has a number of advantages. Short videos are better remembered by the audience, and they quickly attract the attention of potential buyers to a particular brand, in comparison with other services for promoting business accounts on Instagram.
Reels promotion has a lot of advantages. So far, the tool works much more efficiently than other formats and brings results faster.
Features of reels on InstagramHere are a few reasons why reels are suitable for promoting any goods and services:
Each video has its own interesting cover, which will look organically with the visual of the entire account. In addition, actual music, photos, images and captions are added to the clip. Reels do not disappear after 24 hours, unlike Stories, and they are seen not only by your followers, but also by other Instagram users, which increases your reach and adds 50% of new subscriptions.
Instagram's policy is such that the priority for promotion will be those accounts that use all the available functions of the service - these are stories, live broadcasts, long IGTV videos, news feeds and reels.
If you do not use such "chips" in promoting your account, then the page rank will drop. Shorter videos have more exposure, and therefore more views and reactions.
As with many other services, there are also certain rules for promoting reels on Instagram. At the moment, the videos receive a certain number of views and free coverage, and then, based on this data, the response of the audience can be traced, as is the case with TikTok. In the future, “flying into the rivers”, as they say now, will be more and more difficult, so the video should be uploaded now.
If your content has previously appeared in the "recommendations" section (magnifying glass icon), then you can understand how this happened and use the same algorithm to promote reels on Instagram.
When spinning rils, remember that Instagram is important:
At the moment, reels are interested in promoting those users who have few subscribers, but this "promotion" is unlikely to last long, so do not miss this opportunity.
Features of reels on InstagramWhat you need to make your reels appear in recommendations:
This will also increase the views from subscribers and just "running" to the account. 
Videos with trending music, users are more likely to share among themselves. 
The principle of operation of these two platforms is the same, so what works on TikTok will surely work on reels. Top 30 most demanded and highly paid professions in 2022
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This type of video promotes reels well and is usually watched to the end.
First, users are shown the first option, and then the result of the work done. Weight loss stories are especially popular in this format. However, this idea can also be used in business, for example, if we are talking about a cleaning company: you can show what happened before cleaning and the result after it.
The main task of such videos is to be able to provide complete and interesting information in 60 seconds, without slipping into boring and boring “continuation in the next video”. For any entrepreneurs working in the field of information business, this format of rails is suitable.
Many users are interested in the inside of a workflow. Open the veil of secrecy to your subscribers, let them into the world of your work. This format is good for photographers and videographers.
8 ideas for cool reels to promote This is something that will always be at the peak of popularity.
Whatever, everyone loves to laugh. It will be quite interesting for subscribers to see what interesting and funny situations happened at your work. You can often see videos in the "Types of Clients" format. The main thing is not to get personal and joke within reasonable limits.
Animals are especially popular in the humorous format. Cats and dogs will never lose their relevance.
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A step-by-step instruction or explanation of something is just as good for promoting reels on Instagram.
You can demonstrate how to use your product or make a themed video with relevant music.
Unpacking and evaluation of products and things from a particular store is no less popular. Show the brand from all sides, evaluate its appearance, smell, color, texture, composition, quality, etc.
Life hacks, tips, expert opinion and valuable recommendations have recently become quite popular content on many sites. In your rails videos, you can tell how to use your product, what else your product is suitable for, in addition to basic actions, how to quickly learn to sew, knit, etc.
Choose topics that will fit with the general content of your blog. For example, if you do nail extensions, post on reels a selection of top nail designs, etc.
In order to know if your reels promotion on Instagram is successful, you need to track their performance and watch the statistics.
Business accounts have access to reels analytics on Instagram. It can be found in the statistics section.
Reels-specific performance metrics include:
In the statistics, you can see not only the performance of each individual video reels, but also how this service affects account promotion in general.
