• Announce events, including contests and sweepstakes . By the way, here you can also take advantage of the short duration of stories - give them hints that disappear after 24 hours.
• Arrange mini-series from stories. For example, launch one day in the life of different employees in them, let them demonstrate how they work on a project or create a product, show it with different eyes. This creates an emotional connection with subscribers.

Of course, the ideas don't stop there! Instagram offers a huge number of opportunities for inspiration, which will help you create useful and effective content.

Ways to promote videos on Stories on Instagram

To promote your videos on Instagram, you must meet several conditions.

• Likes received

Likes left under the video mean that people liked it and can be recommended by another user. Therefore, be sure to call for likes on your videos.

• Comments left

Try to get your videos commented. To do this, at the end of the video, you can ask a question, preferably a provocative one, so that visitors want to say something about it. Engagement in your publications is the higher, the greater the desire to leave a like or comment from a subscriber. Thanks to this, the ER indicator increases, the interaction with the video increases.

• Publication frequency

If you set yourself the goal of posting one video a day, then in a month you will be surprised at what results you have achieved compared to the original ones. If you are wondering how to promote videos on Instagram for free, then this is one of the best ways.

• Audience attention

Only the audience gives publication statistics, and you can keep it only with interesting content. If the video contains, simply put, stupidity with ridiculous voice-overs or captions, it is unlikely that anyone will pay attention to it and wait for the next video. The same if the plot is boring, gray.

You want to watch a good video to the end to find out how it all ends. Shooting just for the sake of filming, because everyone does it, is not necessary - it is not serious and unattractive.

Think about the topic, develop a strategy and write down at least a dozen stories based on it, but do everything with high quality, think about how useful and effective your videos are, whether you would watch them yourself if someone else created them.

• Hashtaging

Don't forget to put them in the description! Instagram indexes them and displays them in the top and finds videos by tags that have views, likes, comments.

It gets to the top according to the same algorithms as any other publications, but with its own content. And this is a good motivation for your subscribers to share your videos. To do this, IGTV offers to click on the bird under the video. Most often, people share blogger posts based on hype or humor, and it is this content that is most popular with subscribers.

• Instagram TV promotion in stories

You can talk about what video you posted on IGTV, then it will get more of your followers and give it a chance to go to the top. Post any photo to stories, swipe it up and you will see a bracket.

Previously only available to users with 10,000 subscribers, this tool is now available to everyone. This is a great way to send a visitor to your page from stories directly to your site - no matter how many followers you have, 1000 or 200. In the bracket that opens, you can take a video from your Instagram TV and embed it in your story. And already through it people will get on IGTV.

• Active Links

Please note that all links in the description of your video are active. This means that when posting a video on IGTV, you can say: “Click the link in the description” and your subscribers will go to an external resource. Instagram seamlessly transfers people to other applications, in addition, it now interacts with YouTube and some videos can send each other to these platforms and back.

In addition, the link to your video on Instagram TV can be copied and posted on any other resource, forum or chat, inviting friends to watch, like and write a comment. This is another way to bring it to the top. The link is completely normal, direct, and you can follow it to your video both from your phone and from your computer.

Advantages of the IGTV format on Instagram

Instagram TV is a relatively new platform like YouTube. In fact, an additional application built into the social network.

Its feature is the publication of both horizontal and vertical videos. On PC, you can view them in full size. The main difference from stories is that the video is given not 15 seconds, but much more. You can upload up to 15 minutes of video from your phone and up to 60 minutes from your computer. In some way, this is not an analogue, but a competitor to YouTube.

Strengths of Instagram TV :

1. Since the social network actively promotes this feature, the posts in the news feed occupy as many as four cells, unlike the usual post, which is allocated only one, and the video is located in the first positions.
2. You can only watch 60 seconds of the video in the news feed, then you need to go to IGTV to continue watching . This is done in one click. In the video itself, Instagram TV promotes other videos on the same or similar topic.
3. According to hashtags, the video is displayed in the first places . You can check: type any tag in the Instagram search engine, and the videos from IGTV will be in the top.
4. The system allows you to upload a preview - that is, a picture on the cover of video . A successful preview increases the chances of watching the video and, accordingly, the coverage of the page as a whole.
5. Instagram makes links clickable . Any ad placed in the description of the video will be active, and this in turn increases the possibility of your subscribers clicking on it.
6. If you want to share your video from Instagram TV to stories, the application will automatically and quite beautifully squeeze it out for 15 seconds . This “summary” gives the user a chance to be interested in the full version and go to your TV channel, and this also increases coverage.

IGTV video promotion on Instagram

• First minute

On Instagram, you can watch only 60 seconds of video, and then you need to go to the Instagram TV channel for further viewing. This means that the first minute of the video should be as exciting and noticeable as possible. To make this fragment spectacular, use the "open loop" technique.

It is important that both the picture and the sound are of high quality. If your video is of interest to page visitors, they will wait for the next story.

• Call to click on a link

You can add active links to the description and encourage clicking on them at the end of the video. Tell us where they are, how to find the description of the video, what exactly needs to be done, and other details, because Instagram TV is still a new product that the audience has not yet fully explored. This will help you reach your users as much as possible.

• Content quality

Many people think that it is enough to get views and likes to reach the top. There is no difficulty how to promote a video on Instagram for a fee using promotions. However, only those who are interested will be bookmarked by real users.

And only high-quality videos with a unique plot can be like that. You also need to choose a topic that is currently relevant. To find out what's trending right now, you can look at what's currently in the top video and explore the hashtag catalog.

• Interactive communication

Users must be actively interacted with. You have to reply to the comments they leave. You can involve them in communication by conducting surveys and sweepstakes. If subscribers react to your content vividly, this is beneficial in video promotion.

• Prime time publication

To determine the peak time when your post will be seen by the most people, you need to analyze account statistics that will show at what time the activity of visitors increases and on what days and hours the number of views and subscriptions increases.

• Use of hashtags and geotagging

Hashtags are the main tool for finding publications on topics of interest. However, you can also promote videos using tags, which are not relevant, but are very popular.

You can select high-frequency hashtags using special services:

• Tagsets . Does not require registration. Searches for hashtags and gives out 30 pieces, that is, the maximum allowable in a publication. Collections are saved through the hashtag manager or clipboard. You can create a top of the most popular tags. There is a version in English and there is in Russian.
• TopHashtag . Offers a whole catalog with tags on different topics. A selection of relevant ones can be obtained using the "Hashtag Generator". There are also top tags grouped by topic.
• InstaTag . There is a large catalog of hashtags in Russian and English for better audience coverage. You can find a selection of tags that reflect user actions, that is, likes, subscriptions and reposts. Minus - there is no hashtag generator, but there is a collection of emoji.

These are free services. There are also paid ones, such as HashMaster, Hashtagify, etc.

Geotags only affect the correct formation of the issue, promotion to the top does not depend on it. But they still need to be set if your task is to attract an audience to the video.

• Content and design

What the user sees at the first glance at the cover plays a big role in views. It is necessary that it attracts attention, which means that its design must be approached very seriously. You can select an interesting frame from the video, put something using the menu, or add a photo through the "Gallery" - it will be the first frame that precedes the video. However, this is not always enough.

To make the cover spectacular, you can resort to services that are designed to design videos directly on Instagram:

• InShot . A service with many features. In addition to video, it can be used to make stories and photos. Clips can be cropped, cropped, change their speed, vary the saturation and color balance. There are databases of filters and backgrounds, you can choose music for the video. The service also offers a library of GIFs - they can be inserted into videos.
• Motion Ninja . The app is designed for Android smartphones. Shareware - basic functions are not charged. With it, you can edit the video, add stickers, gifs, backgrounds, music to it. Large library of sound effects.
• Interactive communication

Video promotion is facilitated by interactive. The simplest example is prediction. You start a video where the plot is looped. If you click on "stop", it will stop and show the prediction to the user. Be sure to ask to share the results in the comments under the video. Another good move is the video for attentiveness.

You can, for example, ask subscribers to find an item, as is often done in stories. This is also possible in video. To attract more attention, promise a prize to the one who completed the task.

But all these recommendations are good and effective when they are used in combination. There is no need to choose one method and follow it when promoting a video on Instagram. Even if you have great and exciting content, you lose a lot of views with a small number of followers or bad hashtags.

Use every opportunity to get your video to the top positions of the Instagram feed. Don't forget about interacting with the audience that promotes your videos.

How to promote reels on Instagram: the main rules and features

The article says:

1. Instagram reels features
2. Benefits of promoting with reels on Instagram
3. 11 rules for promoting reels on Instagram
4. 8 ideas for cool reels to promote
5. Evaluation of the effectiveness of promoting reels on Instagram

6. Take the test and find out which field suits you:
   IT, design or marketing.

   Free from Geekbrains

Not every business is interested in how to promote reels on Instagram. Meanwhile, this way to tell about the brand is not inferior in effectiveness to other proven methods. Since this format is only gaining momentum, those companies that will be the first to use it will have a serious advantage over their competitors.

Promotion reels has its own rules and features that significantly affect the effectiveness. In our article, we will tell you what the advantage of such promotion is and talk about the methods and tools for its implementation.

Instagram is an organization whose activities are recognized as extremist on the territory of the Russian Federation.

Features of reels in Instagram

Instagram has recently added another feature called reels to its functionality. These are short videos that any user of this service can see. So far, the use of rails is only gaining popularity, so there is every chance to get to know their algorithms and features of use better.

Reels are 9:16 vertical videos, up to 1 minute long, and 600*1067 or 1080*1920 pixels resolution. 4K videos are not supported.

For many Instagram users, reels are just another entertainment feature, but for business accounts, this is a great opportunity to attract new customers and sell their goods or services.

Benefits of promoting with reels on Instagram

Usually, reels videos resemble videos from TikTok, where people dance to the music, or make some movements, accompanying it all with funny inscriptions and emoticons. Entertainment content is perhaps the key feature of this service, but thanks to it you can distribute advertising for your business account on Instagram.

Reels is currently the most effective tool that has a number of advantages. Short videos are better remembered by the audience, and they quickly attract the attention of potential buyers to a particular brand, in comparison with other services for promoting business accounts on Instagram.

Reels promotion has a lot of advantages. So far, the tool works much more efficiently than other formats and brings results faster.

Here are a few reasons why reels are suitable for promoting any goods and services:

• High interest in content and its viral distribution.
• Increasing coverage.
• Indirect native advertising.
• Increase in subscribers.
• Increase in loyal audience.
• Clear associations with a particular brand.

Each video has its own interesting cover, which will look organically with the visual of the entire account. In addition, actual music, photos, images and captions are added to the clip. Reels do not disappear after 24 hours, unlike Stories, and they are seen not only by your followers, but also by other Instagram users, which increases your reach and adds 50% of new subscriptions.

Instagram's policy is such that the priority for promotion will be those accounts that use all the available functions of the service - these are stories, live broadcasts, long IGTV videos, news feeds and reels. If you do not use such "chips" in promoting your account, then the page rank will drop. Shorter videos have more exposure, and therefore more views and reactions.

11 rules for promoting reels on Instagram

As with many other services, there are also certain rules for promoting reels on Instagram. At the moment, the videos receive a certain number of views and free coverage, and then, based on this data, the response of the audience can be traced, as is the case with TikTok. In the future, “flying into the rivers”, as they say now, will be more and more difficult, so the video should be uploaded now.

If your content has previously appeared in the "recommendations" section (magnifying glass icon), then you can understand how this happened and use the same algorithm to promote reels on Instagram.

When spinning rils, remember that Instagram is important:

• Audience activity - which videos are shared more often, which ones are commented, reposted and liked.
• Interaction with the author of the video and content in general - users show those videos that are interesting to users.
• Video information available – ie. what kind of music was used, the description of the video, the quality of the video itself and its content.
• Information about the author of the video - his nickname.

At the moment, reels are interested in promoting those users who have few subscribers, but this "promotion" is unlikely to last long, so do not miss this opportunity.

What you need to make your reels appear in recommendations:

1. Open profile - videos of a private account will be visible only to subscribers, respectively, they will not be able to “fly into” recommendations.
2. Use hashtags - they can be trendy, branded or divide videos into categories.
3. Announce your rels in the feed and stories - the user will be able to notice the video in publications on your account or in history, and go to it. This will also increase the views from subscribers and just "running" to the account.
4. Interesting cover - do not forget about the importance of this item, as a bright and attractive cover will make the user watch the video. You can use the most colorful moment of the video for this, or use a prepared image from the gallery.
5. Shooting specifically for reels - you can often see how videos from TikTok are added to the rails, but such videos will not be promoted. Rils was originally created as a competitive alternative to TikTok. The best way to promote reels on Instagram is to upload videos without any watermarks, or shoot them through the reels service.
6. Analysis of your reels included in recommendation – look at the statistics of your videos, which ones Instagram shows most often. Try to create similar content.
7. Music in reels - at the moment it is impossible to say for sure whether Instagram promotes reels with actual music, but in any case, the presence of such increases the number of reposts. Videos with trending music, users are more likely to share among themselves.
8. Content for the target audience - if the interests of your subscribers coincide with the interests of their subscribers, then your content can be recommended to both. You need to shoot videos that will meet the expectations of your target audience, otherwise, random non-target users may hide or complain about your content, and this may negatively affect promotion.
9. Long videos - you can shoot videos in rils with a length of 15 seconds and 60. Give preference to the latter. Any service, such as Instagram, is interested in its users spending more time there. Accordingly, long videos move better.
10. Track, analyze and follow trends - Initially, when you don't have your own special "chip" or unique delivery, shoot your reels according to trends. Watch what often turns in your recommendations, what ideas are trending on TikTok now and what is popular there. The principle of operation of these two platforms is the same, so what works on TikTok will surely work on reels.
11. Posting time – each service has its own time at which published videos fall into recommendations. In order to understand at what time reels users are most likely to scroll through the feed, analyze the statistics of each video that you posted at different times.

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8 ideas for cool reels to promote

• Before and After

This type of video promotes reels well and is usually watched to the end. First, users are shown the first option, and then the result of the work done. Weight loss stories are especially popular in this format. However, this idea can also be used in business, for example, if we are talking about a cleaning company: you can show what happened before cleaning and the result after it.

• Educational content

The main task of such videos is to be able to provide complete and interesting information in 60 seconds, without slipping into boring and boring “continuation in the next video”. For any entrepreneurs working in the field of information business, this format of rails is suitable.

• Backstage

Many users are interested in the inside of a workflow. Open the veil of secrecy to your subscribers, let them into the world of your work. This format is good for photographers and videographers.

• Humor

This is something that will always be at the peak of popularity. Whatever, everyone loves to laugh. It will be quite interesting for subscribers to see what interesting and funny situations happened at your work. You can often see videos in the "Types of Clients" format. The main thing is not to get personal and joke within reasonable limits.

Animals are especially popular in the humorous format. Cats and dogs will never lose their relevance.

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• Manual or instructions

A step-by-step instruction or explanation of something is just as good for promoting reels on Instagram. You can demonstrate how to use your product or make a themed video with relevant music.

• Unboxing and product overview

Unpacking and evaluation of products and things from a particular store is no less popular. Show the brand from all sides, evaluate its appearance, smell, color, texture, composition, quality, etc.

• Answers to questions and life hacks

Life hacks, tips, expert opinion and valuable recommendations have recently become quite popular content on many sites. In your rails videos, you can tell how to use your product, what else your product is suitable for, in addition to basic actions, how to quickly learn to sew, knit, etc.

• Collections

Choose topics that will fit with the general content of your blog. For example, if you do nail extensions, post on reels a selection of top nail designs, etc.

Measuring the effectiveness of promotion of reels on Instagram

In order to know if your reels promotion on Instagram is successful, you need to track their performance and watch the statistics. Business accounts have access to reels analytics on Instagram. It can be found in the statistics section.

Reels-specific performance metrics include:

• Accounts covered are unique users who have viewed your reels video at least once.
• Views - how many times your video has been viewed. Sometimes, this figure may differ from the accounts covered because some users may view the video multiple times.
• Likes is a "like" mark that shows how many users liked your video.
• Comments .
• Saves is the number of times users have added your video to Favorites.
• Reposts - how many times your video was shared in stories, or how many times it was sent to another user.

In the statistics, you can see not only the performance of each individual video reels, but also how this service affects account promotion in general.

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