How to promote channel on telegram

Telegram Marketing: A Guide For Beginners

Telegram is an instant-messaging app with a rapidly growing user base. Despite being relatively new, it’s one of the world’s most popular messaging apps. It’s ideal for marketing purposes, including group chats, media sharing, and bot support. In addition, Telegram is completely free, which makes it an extremely cost-effective way to reach potential customers.

In this guide, we’ll discuss everything you need to know about Telegram marketing, including how to get started and maximize your return on investment.

Table of contents:

Using Telegram for marketing
Marketing opportunities on Telegram
Devising a marketing strategy for Telegram
Promoting your channel
Monitoring Telegram for data driven decisions
Conclusion

Using Telegram for marketing

When it comes to marketing your business over the internet, there are many different tools and platforms at your disposal. Some of these, such as Facebook or Twitter, are well-established and relatively easy to use. However, if you’re looking for a messaging app that provides extra features for businesses and marketers, Telegram might be the right choice.

With Telegram, you can set up groups and channels to discuss your products and services with potential clients or customers. You can also integrate bots into your Telegram account to automate certain tasks, saving you time and effort in the process.

And thanks to its strong security features and cloud-based infrastructure, Telegram is great for keeping sensitive information safe while still allowing you to reach large audiences easily. So if you’re looking to boost your marketing efforts using an innovative messaging platform, then Telegram is worth a try.

Some Telegram statistics:

In January 2021, Telegram reached 550 million active monthly users. It’s one of the fastest-growing apps out there.

Telegram statistics

On average, a user spends just shy of three hours per month on Telegram. That’s longer than other messengers – Facebook Messenger users have a monthly average of 2.7 hours.

With 550 million users, Telegram places as the 10th platform in terms of monthly active users. That’s more than Pinterest (444 million), Twitter (436 million), and Reddit (330 million).

Social media channels by popularity.

Here are the most popular channels:

Marketing opportunities on Telegram

Channels

A Telegram channel is like a megaphone for your voice. It’s a platform where you can broadcast messages to a large audience with no limitations on the number of channel members.

Only admins can post to a channel, but each member is notified of every new post. This makes it ideal for sharing announcements, updates, or just about anything you want to say.

And since members of the channel can’t see each other as well as the admins, it’s also a great way to keep your audience anonymous.

Here’s how to create your own channel:

Creating your own channel in Telegram.

Then, you pick a name, description, and picture:

Next, Telegram will ask you if you’d like to allow saving content and whether you want your channel to be private or public.

Public channels can be found in search and joined by anyone, while private groups require an invite link to join.

A private channel is perfect for businesses that want to control who has access to their group.

This all depends on the purpose of the channel.

Telegram channels settings.

And you’re done! Now you can begin promoting your channel and inviting new members.

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Groups

With up to 200,000 members, Telegram groups are perfect for businesses and organizations looking for a way to communicate with large numbers of people.

Members can send messages, photos, videos, and voice recordings, making Telegram groups a versatile communication channel. Groups can be either public or private.

Telegram groups are an excellent marketing tool because they allow businesses to easily reach a large audience. By creating a public group, entrepreneurs can make it easy for potential customers to find and join their group.

With a private group, companies can control who has access to their group and use the invite link as a way to generate interest in their products or services. Either way, groups are one of the most powerful marketing channels.

Creating a new group is fairly similar to a new channel:

How to create a Telegram group.

Telegram will then ask you to add new users:

Once you add new users, you’re golden.

Chatbots

Each channel and group *needs* a chatbot to make sure that it functions properly. Admins can only do so much with thousands of users.

Telegram chatbots are handy little programs that can help you with a variety of tasks, from collecting leads to providing customer support or even sending newsletters to existing customers.

BotFather serves as the template for all Telegram chatbots. You can modify it to create one that fits your exact needs. Chatbots are beneficial because they automate some of the interactions you would otherwise have to do manually.

Using a bot saves you time and energy and can help you provide a better experience for your customers. In addition, chatbots can help you run marketing campaigns or collect feedback from your users.

Accessing the bot is a piece of cake:

Accessing the bot in Telegram.

Here’s what the bot dashboard looks like:

Bot dashboard.

After you create your bot, you will be able to access its API:

From then, it’s all you. Creating a bot for yourself will require some programming skills. Fortunately, there are apps like SendPulse which allow you to program your bot with no coding whatsoever.

Of course, there are also open-source ready-to-use bots.

Devising a marketing strategy for Telegram

When planning their next big marketing campaign, businesses often overlook the Telegram messaging app as a potential platform. With its large user base and unique features, Telegram is a powerful tool for promoting a product or service. And with the right approach, any business can devise a Telegram marketing strategy that will reach its target audience and achieve its goals.

Creating a business profile

A business profile is like a resume, but for your business. It should include information about your products or services, your target market, and what makes you unique. In today’s social media-savvy world, it’s also important to make sure your business profile is up to date and looking good.

Telegram is a bit different when it comes to company accounts. There isn’t a dedicated feature for businesses, unlike WhatsApp Business for instance.

Instead, your company will be represented by the aforementioned chatbot as well as admins.

Finding the right target audience

As any marketer worth their salt will tell you, finding the right target audience is crucial for marketing success. Telegram is no different. However, with such a large user base, it can be difficult to know where to start when it comes to targeting your marketing efforts.

Even though Telegram uses phone numbers for registration and IDs for identification, the only thing you can pass to the CRM are the names, which can be changed at any time later.

When starting off, you can add up to 200 people from your contact list. Then, you have to convince others to join in. You have to start promoting your group or channel if you want to reach any meaningful numbers.

Other groups

1. First, find public groups that align with your target audience. There are a number of ways to do this, including searching for relevant keywords and browsing group directories.

2. Once you’ve found some promising groups, take some time to read through the messages and get a feel for the tone and culture of the group.

3. If the group seems like a good fit for your message, reach out to the group’s administrator and ask if you can post about your product or service.

4. When posting in the group, be respectful of the other members and follow any guidelines that have been set by the administrator.

5. Finally, don’t forget to include a call-to-action in your post. In this case, the link to your channel.

If you have something valuable to contribute, such as advice, tips, or resources, don’t hesitate to share it. In most cases, the more you contribute to a group, the more likely you are to get something back in return. And who knows? You may even make some valuable connections that could help take your business to the next level.

Telegram Ads

While Telegram does offer paid advertising, its targeting is limited to public channels. Telegram is all about privacy, which is why you won’t be able to target users with specific characteristics. You can choose languages and interests, but not much else apart from that.

Your ads will be displayed on those which have more than 1000 subscribers as a message, so you can be sure that your message reaches lots of people. As Pavel Durov, Founder of Telegram said, his app generates “500 billion views in one-to-many channels.”

One thing to keep in mind about Telegram Ads is that they require a 2 million euros downpayment, with a possibility of refunding 1 million out of that. This limits small businesses especially when it comes to promotion. The minimum CPM is 2 euros.

Social media

One of the best ways to promote your Telegram business channel is to share it with your followers on other social media platforms. If you have a strong presence on platforms like Facebook or Twitter, take advantage of that by sharing your Telegram channel with your followers there.

You can also share it in relevant online communities and forums. Another great way to promote your channel is to create compelling content that will encourage people to check it out. If you regularly post interesting stuff on your channel, people will be more likely to subscribe and tell their friends about it.

Check out our guide to the best social media analytic tools.

Cross-promotion

If you’ve ever been a part of a Telegram group or channel, you know that they can be very active places. There’s always something new being posted, and it can be easy to get lost in the shuffle.

However, as a business owner, you can use Telegram groups and channels to your advantage by cross-promoting your channel. By working with other groups and channels, you can help to raise awareness of your business and reach a larger audience.

Plus, it’s a great way to build relationships with other businesses and create joint marketing opportunities.

Here are some tips on how to effectively use cross-promotion to promote your Telegram business channel:

1. Find relevant groups and channels to partner with. Make sure that the groups and channels you choose are relevant to your business and target audience.

2. Reach out to the group or channel administrators and pitch your idea. Once you’ve found a few potential partners, reach out to them and explain your idea. Be clear about what you’re offering and what you expect in return.

3. Promote your partners’ content in your own group or channel. Once you’ve partnered with a few other groups or channels, start promoting their content in your own group or channel. This will help to increase exposure for both businesses.

4. Keep an eye on your metrics. Make sure to track your metrics so you can see how effective your cross-promotion campaign is. This will help you adjust your strategy as needed to ensure maximum success.

Paid social media ads

Paid social media advertising is a powerful tool that businesses can use to reach new audiences and promote their products or services.

And with the rise of Telegram, a new messaging app that offers businesses a variety of features to help them communicate with customers, it’s no surprise that more and more businesses are turning to paid social media advertising to promote their Telegram channels.

Here are some tips on how to use paid social media advertising to promote your Telegram business channel:

1. Use relevant keywords and hashtags in your ads. This will help potential customers find your channel when they’re searching for information on Telegram.

2. Promote your channel on other social media platforms such as Facebook, Twitter, and LinkedIn. This will help generate interest in your channel and encourage people to follow you.

3. Use attractive visuals in your ads, such as photos or videos of your products or services. This will help capture attention and make your ad more engaging.

4. Make sure your ad copy is clear and concise and includes a call-to-action that tells people what you want them to do (e.g., follow your channel).

Website

How do you go about promoting your Telegram business channel on your company website? Here are a few ideas:

First, be sure to include a link to your Telegram channel on your website’s home page. This will make it easy for visitors to find and join your channel. You can also include a “Join our Telegram channel” button or banner on other pages of your site, such as your blog or product pages.

In addition, you can use your website to drive traffic by writing blog posts or creating landing pages that promote your channel. For example, you could write a post about the benefits of joining your Telegram channel or create a landing page with an opt-in form that collects leads who are interested in joining.

Monitoring Telegram for data-driven decisions

If you’re not already using media monitoring tools on Telegram’s public channels and groups, now’s a great time to start. Here’s what it can help you do:

See what people are saying about your brand in real-time.
Track your competition and see what they’re up to.
Get insights into customer sentiment and preference.
Quickly and easily respond to negative comments or criticism.
Engage with customers and build relationships.
Stay ahead of the curve and be the first to know about industry news and trends.
Save time and money by automating repetitive tasks.
Scale your operations as your business grows.
Make data-driven decisions based on hard evidence, not guesswork.
Using media monitoring tools on Telegram’s public channels and groups simply makes good business sense – after all, knowledge is power!

Media monitoring on Telegram is not much different than on other social media. Make sure to monitor the most relevant keywords for your business as well as branded terms. Taking a look at what the competition is doing is also a great option.

Read more: What is Telegram monitoring?

Start monitoring Telegram channels with Brand24. No card required for the free 14-day trial.

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Conclusion

Telegram marketing may be a new concept for many business owners, but it is a powerful tool that can help to reach a wide audience. Telegram marketing involves using the Telegram messaging app to send messages to potential and existing customers. While the app is primarily known for its personal messaging features, it also offers a number of powerful business-focused features, including the ability to create groups and channels, schedule messages, and track metrics. Businesses of all sizes can benefit from Telegram marketing, and with a little creativity, it can be an extremely effective way to reach new customers and grow a business. Thanks for reading!

11 Ways to Get Free Telegram Members

Recently Telegram has approached 500 mln users. It can be easily explained by the most attractive feature of the messengers – privacy and security. Since the main competitor, WhatsApp, is no longer can be considered as a private app, due to sharing all information and dialogues with Facebook, Telegram has seen the greatest boost of new installs. This trend is set to go further and there is no doubt Telegram can beat all competitors in the new future.

With the growing popularity of Telegram, users can see a new wave of interest towards Telegram channels and groups. Even Telegram has announced its intention to add monetization for public Telegram channels through selling ads. Today the largest Telegram channels already include 5 mln subscribers. Will this number be doubled in the close perspective? Yes, we are sure of that.

The large emergence of new Telegram channels has imposed a new problem – how can you start your Telegram channel and attract first users? Especially if you have no budget, and the competition in your niche is huge. Let’s explore a few opportunities for Telegram channel growth without spending a penny.

11 Ways to Get Telegram Channel Members for Free

1. Manually invite friends

You can add up to 200 members to your Telegram channels from your own contact list. We recommend starting any Telegram channel promotion with this step, just by simply adding subscribers among your friends, colleagues, family members. Once the channel gets more people, your friends can leave your channel if they want. The only disadvantage of this method, as it was mentioned, is the limitation of 200 for users. However, some people won’t even have 200 contacts on Telegram among friends and co-workers. By the way, this limit is not applied to Telegram groups – there you can add any number of members manually.

2. Share an invitation link among friends

Another way to attract more free Telegram channel subscribers is just to ask your friends to share your link with their friends. You can assign a public link to your channel or generate a private one with a unique invitation URL. It may sound invasive for some users, but it’s still a working method. Asking 10 friends to bring another 10 friends each, can give you 100 free members. It’s not a lot if you already have thousands of subscribers. But it’s enough if you are just starting your Telegram channel.

3. Encourage word of mouth

Getting your channel being talked about is not an easy way to attract users, but it’s rewarding. So, how can you encourage people to talk about your Telegram channel? The most simple ways are to create competitions or offer rewards. For example, if you sell premium content in your channel (access to betting tips, for example), you can offer a free subscription for a few months in a contest if they bring the biggest amount of new members. The main idea is to make subscribers share your content among their friends and communities. If you have probably seen a lot of contests on Instagram or Facebook, why not use the same techniques on Telegram? Think of what you could offer to your members as a reward for bringing new free subscribers.

4.

Create viral content

Another way to make people talk about your Telegram channel is to create viral content. Probably it’s the hardest way to get free subscribers, but it can make you popular just in one day. You can look at TikTok where just one short video can make you a celebrity. Of course, Telegram has a different audience and atmosphere, but it is still worth trying. The key to making viral content is being consistent at making original and creative content. You won’t go viral if you just copy-paste the content of other authors. Risk, try new formats, add humor, and be sure, one day it will be appreciated by your Telegram members.

5. Create original content

As was said above, it’s hard to attract new Telegram members by just copy-pasting the content created by other people. You need to offer people something new, something they haven’t seen before. Yes, you may not get viral and don’t get thousands of free subscribers. But one good post can make other people share it with other Telegram users, it’s first. Second, why would new subscribers join your channel if they can find the same content on the larger channel? Yes, the content is the cornerstone: you can either gain new Telegram subscribers for free or lose even existing ones. By providing original content step-by-step you can build a solid community.

6. Cross-Promote

Once you have an established audience, you can cross-promote your Telegram channel with other owners. It means you can get free promotion in someone’s Telegram channel in exchange for promotion in your channel. One thing to note: you can only cross-promote channels within one size category. If you have only 2000 members in the channel, don’t even hope to get a cross-promotion in the channel with 12000 subscribers. If you look for channels to offer the cross-promo you should target the channels with a similar amount of members. To get better results, you need to think strategically and offer cross-promotion to channels, where you can find your target audience. For example, if you have a Telegram channel about stock trading, it may be a complete waste of time to promote your content in the channel about traveling. You better look for channels related to financial news, economics, crypto, or may be career, education, etc.

7. Get on Telegram catalogs

Being published on online catalogs of Telegram channels is quite easy. And good news, it’s free. Yes, all popular catalog websites are free. You can leave your link on tlgrm, tgstat, telegramlist and other platforms. The main trick here is to create an attractive channel description and post your channel in the right category (avoid posting your channel in crowded categories). This way you can get at least 10 free Telegram subscribers per day.

8. Share a link on Quora

Quora is the main platform for Q&A on the Internet. And it’s more popular than you think. Every week you can find new questions related to Telegram channels, where users ask for advice for channels to join. They can look for specific channels (movies, crypto, betting, etc) or general ones. The key to getting free Telegram members from Quora is to be the first one to post the answer. So, for example, someone is asking for the best channel to find shopping deals and you have such a channel. In your Quora post you need to point out the benefits of shopping Telegram channels and what unique content can you offer. You can even add images and screenshots to make your small advertising more convincing. The most common mistake made by Telegram channel owners is posting just the links to their channels in Quora answers. It looks spammy and doesn’t give any useful information to people surfing on the platform.

9. Share a link on Social Media

Channel promotion shouldn’t stop just within the Telegram platform. Go beyond the messenger and spread information about your Telegram channel on social media like Facebook, Instagram, or even TikTok. You can share links on your own groups and profiles, on groups created by other people, or even try to get the attention of a small influencer.

10. Spread info in communities

Apart from sharing your Telegram links on Facebook or Instagram, you can join other communities related to the topic of your channel. There are tons of forums dedicated to shopping, trading, crypto, sport, movies, etc. The best strategy is to join them, be active in discussions, and offer people to join your Telegram channel for some unique content. But note, there is a thin line between inviting people to join your Telegram channel and spamming. Speaking of the spamming, there are special channels on Telegram for promotion, where everyone is free to share links to their channels. However, there is a big doubt about the efficiency of this method. These channels are full of spam and are visited mostly by other channel owners. We wouldn’t expect free Telegram members from spam messages across platforms.

11. Create a video review

Making a video review for a Telegram channel is not a popular way to get free Telegram subscribers. But it’s for sure the most underrated one. YouTube is a great platform for content searching. It’s getting more and more common for users to search for something on YouTube first, before jumping to Google. Strangely, it’s not yet widely used for the promotion of Telegram channels. So, you can be a pioneer of this method. Just record a video – screencast, review, educational speech about the value of Telegram channels in some industries with a smooth invitation to join your Telegram channel.

Other ways to get telegram members

GIVE FREE SUBS

Another option is offering free subscriptions for a shoutout or link-back. This method works best if you already have many followers and want to get more followers. Ask them to share your channel on their social media accounts, preferably with a link to your channel page so they can easily find it again! This method will also help increase engagement because people will be interested in seeing what kind of content you post and why others would like it so much.

RUN AD CAMPAIGNS

If you want to grow your Telegram channel, then it is time to run ad campaigns on your channel. You can create an ad campaign for free in just a few minutes. You can increase the number of subscribers and views on your channel.

You can also use different ads such as the Promoted Post, Video Ads, etc. Choosing the right type of ads according to your target audience is important because this will help you get more subscribers and views on your channel.

1. Use Promoted Posts. This type of ad is perfect for those with a large audience base, and it has been proven that it leads to higher engagement rates than the regular subscription rate. Here are some Ads tips that can help you get more subscribers:

2. Use Video Ads. A video ad will help you reach out to more people as compared to any other form of posting, which may not have been clicked by many people outside your niche or audience base as well as the target market or group of people who are interested in what you are offering or sharing on Twitter or Facebook.

WRITE A GUEST POST ON OTHER CHANNELS

The best way to get free Telegram Subscribers is by writing guest posts on other channels. Guest posting entails making content publications on other people’s websites and blogs. This strategy is used by many bloggers and marketers who want to increase traffic on their websites by sharing content from other sources.

You can also use this strategy to promote your Telegram channel if you have a large audience on other channels and websites. For instance, you have a blog with over 100k subscribers and want to promote your channel. You can write a guest post about how Telegram is better than WhatsApp for those using it as a messenger app or how it helps you stay connected with friends and family worldwide.

Guest posting doesn’t require any extra work from your side — provide some valuable information to the website owner or blogger, and they will publish your post on their website.

CREATE A CHANNEL TRAILER

The Channel trailer is the first impression of your channel. It provides an overview of your channel, its contents, and its purpose and target audience.

A GOOD CHANNEL TRAILER SHOULD INCLUDE THE FOLLOWING:

1. Title. The title should be catchy and memorable so that it can easily be searched for on the internet. Channels with good titles get more views and clicks than those with bad titles.

2. Description. The description is where you can tell people about your channel’s format, topics, and how to get started with it. It also includes a link to your telegram channel web where users can find more information about your channel’s contents and services (if applicable).

WRAPPING UP

We have always been Telegram fans and have covered some of the best ways to get Telegram subscribers. So, whenever you are looking for a way to increase telegram subscribers, follow the above steps.

Summing Up

We have explored only 11 ways to get free Telegram channel members, but they are even more. You can use traditional digital marketing strategies for your Telegram channel, because it’s not very different from any other business. But note, getting new subscribers for free is a hard job that needs consistency and creativity. You shouldn’t expect thousands in one day. You need to combine all your efforts to grow the community: create unique and possibly viral content, spread your link online on social media and communities, leverage cross-promotion, and never stop looking for new methods to attract subscribers in your niche.

Real Telegram Channel Members

However, if you meet difficulty in getting free Telegram members, there is an option to use a paid promotion. Let’s be honest, it can take even years to see 1000 members in your Telegram channel. One of the most popular and effective ways to promote a channel is to buy Telegram followers. This way you get your first Telegram users in the shortest time possible with specific country targeting for a reasonable price. It will save you time and give more chances for strategic growth of the community just by delegating promotional activities to someone outside your business. Learn more about getting real Telegram members in the official Telegram bot by the link below.

BUY REAL MEMBERS TODAY AND GET DISCOUNT!

GET TELEGRAM MEMBERS

Frequently Asked Questions

How to get free Telegram channel followers?

To get free Telegram channel members you can add users manually, invite friends of friends, share your link on social media, Quora, online communities, post your channel on Telegram catalogs, create videos, original and viral content, encourage word of mouth.

Can I get free telegram group members?

Getting Telegram followers to groups is not different from attracting them to channels. You can invite people manually, spread the link on social media and communities, get featured on catalogs, create viral content, etc.

How hard is it to get Telegram channel members for free?

It takes a lot of effort and consistency to grow Telegram channel for free. You can spend a year and still have less than 500 subscribers. Or your content can become viral and you will get thousand of members withing a few days.

Is there a simple way to get free Telegram members?

No, there is not. If you see some advertising about free Telegram subscribers, most likely these users will be low-quality and leave your channel within a short time. Don’t let yourself be scammed or fooled.

BUY REAL MEMBERS TODAY AND GET DISCOUNT!

GET TELEGRAM MEMBERS

How to promote a telegram channel? TOP 22 ways to attract subscribers from scratch. The most detailed guide - enough for a whole year - Marketing on vc.ru

Let's take a step-by-step look at free and paid methods, and also see which advertising submissions work best when ordering advertising in other channels. Only practical experience from the authors of the largest channel with digital checklists Marketing tools.

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Article content:

Free ways to promote the Telegram channel

Friends
Reposts
Banding
Draws and gifts
Mailing to databases
Mutual PR
Live broadcasts
Comments
Performances
Cases
Podcasts
Youtube
Challenges
Register

Paid ways to promote the Telegram channel

Promo posts
Channels
Exchanges
Bloggers
Offline

Free

Friends

Engagement options:

Add subscribers from your contact list who might be interested in the topic of the channel.

Invite everyone via an external link:

send a private message to your contacts with an invitation to the channel, it should also contain a clear benefit to subscribe
on social networks, post a post or story with a lead magnet so that subscribers want to go to the channel right now

checklist in good quality here: https://t.me/profit_maker/1303

Reposts

When publishing each post, answer the question: “Why would a person repost it?”

Create unique and useful content that you want to share with friends and publish it only on the telegram channel

Checklist in good quality: https://t.me/profit_maker/1266

Content options:

checklists
useful selections
instructions
life hacks
exciting stories
memes / funny and entertaining content
broadcasts with answers to questions / analysis of selected topics
current news in your field (it is important to publish them first)

How it works:

the audience sees publications on an interesting topic with a unique style and presentation
reposts in private messages to friends/colleagues or publicly talks about your channel in their social networks

Banding

Examples of sites for posting a link to a page/community:

Instagram and Facebook (owned by Meta, a recognized extremist organization and banned in Russia)
VKontakte
Odnoklassniki
TenChat
RUS
Yandex. Zen
Pinterest
VC / cossa (see media checklist below)
Corporate website
Mobile app
Email signature

Be sure to give a lead magnet so that users understand the benefits of subscribing to your channel.

Lottery per subscription

Invite your subscribers from other social networks to take part in the drawing of gifts for subscribing to the channel and commenting under the contest post

➔ clear participation rules:

who is the organizer
participation procedure
how winners are determined
when and how the results will be summed up
what prizes
how to get prizes

Mailing to databases

Make a newsletter with an offer to go to the channel and get a lead magnet.

Mutual PR - posts

Make mutual publications with links to partners.

Important! For barter, choose channels of experts and brands from related fields.

Pattern:

Compile 20 partner channels
Check them in Telemetr or Tgstat
Request statistics from selected channels
Analyze indicators (what is the dynamics of growth and audience engagement? Will the target audience be interested in the topic of your channel? Are there about the same number of live subscribers as you have?)
Select suitable channels
Make a mutual PR proposal
Create lead magnets for advertising
Write promotional posts
Send them for approval
Make integrations
Evaluate the effectiveness of advertising

Don't forget to include the endorsement link to entry

now we have an open link: https://t. me/profit_maker , but when buying ads on other channels, we always close it so that it works better

Mutual PR - joint live broadcasts

Conduct a broadcast with an expert from a related niche on an interesting and relevant topic for subscribers (yours and partner’s channel)

main:

clickbait headline (in a good way)
in 2-3 days: warm-up before the air
1 day before the live broadcast: announcement and tagging of a person with the topic of the live broadcast
2 hours before the broadcast: reminder
after the broadcast: delight and a story, what a cool conversationalist he was and what he has useful
at the beginning of the broadcast introduce each other
broadcast by timing, prepare timer
check lighting and internet speed
prepare water

checklist in good quality: https://t. me/profit_maker/1228

Formats:

master classes
answer-question
discussion of sensitive topics
draws / games
events and activities
reviews

Life hack: watch popular shows on YouTube and make an analogue with blogger

Comments on other sites and social networks

Instructions:

1. Find experts / popular communities on your or related topic

put notifications on new posts
be the first to write interesting and expert comments with a link to your channel
chat with other subscribers in the comments

2. find articles/blogs on your or related topic

write expert and helpful comments with a link to your channel

Performances

Options:

During training, appear as an expert in chats, give advice, create collaborations with other participants
Record a learning module and sell it to various courses
Make a list of hype and trigger topics and present them

Format examples:

forums
conferences
trainings
seminars
master classes
lectures
business breakfasts
interview
podcasts

Always give a lead magnet for subscribing to a channel so that the audience sees the benefit

Media cases

Write an article on vc / cossa / Yandex. Zen about your channel. Tell us why you decided to create a channel, how it was developed, what difficulties you faced, what you achieved - make a case out of it.

not the fact that all these media are allowed on the territory of the Russian Federation, the list was compiled in 2021: https://t.me/profit_maker/730

Be sure to give simple and applicable instructions, as well as a lead magnet for subscribing

Podcasts

to analyze what topics and formats fly from competitors
select topics and topical issues under CA
draw up a strategy
take care of the installation and sound
make catchy titles and high-quality descriptions with a mention of the tg-channel
invite guests, collaborate
mention tg-channel in podcasts

YouTube channel

similar to podcasts

Challenges and marathons

Invite subscribers to challenge themselves

Attract an audience from other venues

Post a new task every day and give participants feedback

Channel registry

Add the channel to directories so that people who search for channels in certain areas and topics can find it through searches in collections, for example, tgstat. rut and tlgrm.ru/channels

Paid methods

Promo posts - target in Telegram

Features: text 160 characters and button

Shown where: Large public channels with over 1,000 subscribers.

But there is a nuance. The minimum budget for launching an advertising campaign is from €2 million. If you have that much, then read how to do it.

How to create:

1. log in using the link - https://promote.telegram.org/account

2. either go to your personal account or create an organization

3. click on the button Create a new announcement

4. fill out form

4.1 write the name and text of the ad, and add the URL of the channel/bot

If you add a link to the text, it must go to the same address as the link in the URL field.

Important! All links included in the Text and URL field must link to a Telegram channel or bot using the t.me/link or @link format. Links to external sites are prohibited.

4.2 Set CPM (Cost-Per-Mille) - price per 1000 ad views.

4.3 Select the languages and themes of the channels on which the advertisement will be shown.

You need to choose them based on your target audience.

Multiple languages and themes can be combined.

You can add and exclude specific channels,

4.4. Confirm that you have read and agree to the Terms… and click Create Ad

To see a preview of how the sponsored post looks inside the channel, click on ‘Preview Ad’.

An ad is displayed when its CPM bid wins an automatic auction that determines the best CPM bid for a publishing location.

How to edit:

Go to the main page https://promote.telegram.org/account , select an ad and change the content or CPM.

Here you can also increase the budget and view statistics.

Important! You can't change the targeting options in an ad you've created, but you can create a similar ad.

A new template will open with the same content so you can quickly create a new version.

How to replenish the budget:

You need to go to the budget section - https://promote.telegram.org/account/budget and click on the “Add funds” button a service account in Telegram with the necessary documents for an advertising agreement and a deposit transfer.

Buying ads on channels within Telegram

Types:

Advertising on personal channels of bloggers/influencers/experts recommended by the author
Advertising in commercial channels describing the benefits of why you should be subscribed to

Choose channels of similar topics that are interesting to your target audience

Scheme:

1. Compile a selection of 20 channels (personal and commercial) that are interesting to your target audience

2. Check them in Telemetr or Tgstat

3. Request statistics from selected channels

4. Analyze indicators

5. Select suitable channels

6. Request cost and terms of placement

who writes the text of the post
how text and banner are coordinated
is it possible to turn off comments from a post

7. Select ad post format

8. Create 5 lead magnets for ads

9. Create a catchy banner

10. Write an advertising post

11. Rate the publication

corresponds to the positioning of the channel
clear message
attracts and holds attention
makes you want to subscribe to the channel

12. Send everything for approval

13. Make integrations

14. Calculate the cost of a subscriber based on the results of integrations

Download the poster in good quality here: https://t. me/profit_maker/1332

Buying advertising in Telegram through the exchange

Algorithm: find suitable channels in the catalog, create an advertising post, the channel owner publishes it and sends a link for verification

Important: choose a channel exchange with pre-moderation

Advertising with bloggers on other sites

Scheme:

Select social networks for advertising, for example VKontakte
Compile a selection of 50 bloggers that are of interest to your target audience
Check them in TargetHunter or Livedune
Request statistics from selected bloggers
Create 5 lead magnets for ads
Come up with an advertising script
Prescribe the structure of the cooperation message
Send messages to bloggers
Make integrations
Calculate the cost of a subscriber based on the results of integration

download in good quality on the channel: https://t. me/profit_maker/1313

Offline advertising

Generate a QR code in the channel menu and add it to printed products: stickers for placing in an institution / business cards / gift certificates / subscriptions / advertising booklets, etc.

Many people trust Telegram and use it as the most convenient and safe tool for communication and obtaining useful and interesting information

Useful links for those who develop the telegram channel

If you want to receive feedback on your channel, join here >> https://go.levina.team/telegram
500 checklists for the development of channels and social networks: https://t.me/profit_maker

Soon we will publish step-by-step instructions for developing a telegram channel, 15 ways to attract subscribers, articles about cognitive dissonances in marketing and sales, traffic trends for online schools, life hacks for an English language school landing page. So subscribe to VC

50 critical mistakes that even experienced specialists make when maintaining a Telegram channel

in good quality, the checklist can be downloaded >> here

How to promote a channel in Telegram. The author's experience

2020 has been a stellar year for Telegram. Firstly, it was unblocked, which means that now you can go to your channel without problems and troubles with VPN - just give a link. Secondly, Telegram got into the TOP 10 most downloaded applications in the world - consider for yourself how much coverage you can get here.

We run a channel about marketing in Telegram - now it has 10.1K subscribers. We also promote customer channels.

We work only with businesses and use paid promotion methods - publishing advertising posts on donor channels, targeted advertising, advertising from bloggers. We do not practice mutual PR, because he assumes that in exchange for advertising his channel, you need to advertise someone else. And this is never included in our plans and plans of our clients. So only according to the scheme: we pay, we are advertised.

In this article we will tell you how we build the promotion process through publications on donor channels:

Selecting channels.
Making a plan of publications.
We write and publish advertising posts.
Summing up the advertising campaign.

And in this article we told how we move through YouTube bloggers: the full process If it's convenient for you too,

here is the template

We select donor channels

Let's say we have a task: bring us 1000 subscribers.

Before proceeding with its implementation, we make a forecast: how many people need to see an advertising post so that 1000 of them subscribe to the channel. It depends on the subject and quality of the content. On average, the ratio from view to subscription varies from 0. 4% to 6%.

0.4-6%

average view-to-subscribe ratio

Let's say the channel's theme is restaurant furniture. Rather narrow, but in demand in a separate b2b segment. Content - posts about the functionality of a particular solution, design cases. Written vividly, freshly, read with interest. Already accumulated experience in promoting channels tells us that we can expect that about 3% of people who work in the restaurant business and read an advertising post will become interested and subscribe to the channel.

So you need to write a clear text and show it to 33,000 target users.

What we take into account when selecting channels:

Average coverage of one publication, not the number of subscribers.
For calculation, we take the last 10 posts. We enter the obtained values in column D of our spreadsheet. The goal is for the sum of all values in column D to be at least 33000.
How many hours the publication will be in the top and in the feed
We enter this data in column E, they will help us then correctly plan publications.

Life hack

Together with the price of the advertising post, ask for the name of the bank, card number and the name of the cardholder at once and enter it all in columns G and H. Yes, the market is still young, unformed, nothing like Google Ads here yet no - you need to contact each blogger separately, negotiate, most of them accept transfers simply to debit cards. Once we transferred money to a blogger by phone number to the bank that was identified, but it turned out that he had a card of a completely different bank, which for some reason was not on the list. As a result, they made a return and everything ended well, but now we are insured like this.

We argue why we will find our target audience on this channel, indicate how to contact the owner, in general, the goal of the whole stage is to bring the table into this form:

We begin to select channels.

Through telegram search

Keyword search in telegram is a long, tedious, but sure way to make a really high-quality selection of channels. It gives only three results - and that's when you start to really appreciate Google, Yandex and any other global search, and not take them for granted.

We stock up on patience and draw up semantics so that we can then manually enter each phrase in the search and see if there is something useful in the output.

Semantics

To begin with, we collect all the words that can be used to designate the business area we are interested in: restaurant business, horeca, hotel business, food tech, delivery.

Next - types of establishments: restaurant, bar, coffee shop, cafe, bistro, hotel, hotel, motel, hostel.

Now, since we are interested in the owners of these establishments, we add the pronoun “our” and get a completely different result: our restaurant, our bar, our coffee shop, our cafe, our bistro, our hotel, our hotel, our motel, our hostel .

For the same reason, we add the word "open": open a restaurant, open a bar, open a coffee shop, open a cafe, open a bistro, open a hotel, open a hotel, open a motel, open a hostel.

We play with prepositions: like a restaurant, to a restaurant, about a restaurant, to a restaurant, why a restaurant - and so with every word. Thank you, although the endings can not be coordinated - the search understands without it.

In general, no one will stop you if you have 30 more ideas on how to expand this semantics and find suitable channels for other queries.

In thematic collections

Most likely, someone has already done this work at least partially before you and posted their collection somewhere on the net. Ask Siri or Alice what to read about the restaurant business in Telegram. Well, or type in a query in the search engine, like "Telegram channels about the restaurant business."

Thematic collections have their pluses and minuses. The advantage is that their authors usually do not limit themselves to channel names and links, but also share their impressions about them. The downside is that such collections become outdated very quickly and, most likely, three or four of the “TOP 10 Telegram channels for restaurateurs” are no longer there at all, and a couple more have been blown away.

Not on exchanges

Exchanges like Tgstats, Telemetr, Telega.in are inconvenient because they have clumsy filters and if your subject is a little narrower than Business and Startups and Food and Cooking, as in our case, it is unlikely that you will be able to find something there.

The search on the stock exchanges is also bad - for the query "restaurant business" there is either nothing in the search results at all, or only irrelevant.

We draw up a publication plan

When the selection of channels is formed, we show it to the client and explain - look, in order to bring 1000 subscribers, we need to reach 33000 people, we can do it on such channels and we need such a budget for this. After agreement, we make translations - we mark each translation in green in the cells of column H and in the same place, in the notes, we attach screenshots of the translations. We send screenshots to bloggers and confirm the publication dates with them.

Now how do we choose publication dates. If we were to lead subscribers from Telegram channels to the site, we would simply place UTM tags in the links and then track in Google Analytics how many people came from which channel. But inside a telegram, when we lead people from other channels to our own, such a thing cannot be done. And you need to track the effectiveness of an advertising campaign. Therefore, we publish advertising posts not immediately in all channels, but in turn: first in one, a few days later in another, etc. And here are the exact intervals between posts to do, column E tells us.

For example, the conditions for posting a post on a channel are as follows: it stays in the top for 8 hours, and in the feed for 2 days. So on this channel we book the morning time in Moscow so that the post is in the top all working day, and on the next we plan to publish in two days. We need these 2 days so that subscribers go to the channel not in a crowd, but in a harmonious and civilized manner: while a post on one channel is from him, then from another, and we calmly measured how many of them came from where.

On some channels, the post is left in the feed forever. This is too long to wait, so 3 days after the publication on such a channel, we publish on the next one.

Writing and publishing promotional posts

It's a bad idea to write one promotional post and post it on all channels. Such publications always look aggressively advertising, clumsy and out of place. Therefore, we sharpen the post for each channel so that it does not stand out stylistically from the rest of the content. It also works because the audience on the channels of the same topic partially overlaps, and if the post did not hook someone on one channel, it may still not go unnoticed under a different sauce on another channel.

Bloggers who are lovingly reverent about their channel usually do not allow anyone to access the content themselves and take on the creation of advertising posts. In this case, we only have to approve the text with the client.

In any case, both when we write the post and when the blogger, at some stage each of the 3 parties gets access to the text: we, the customer, the blogger. Therefore, for each channel, we create the text in a separate Google Doc and place a link to it in cell J.

On the appointed date, the post appears on the channel - we make a screen of the publication and attach it to column K cell (namely, the screen, and not the link to the publication, because that not on all channels the post is saved in the feed forever).

Summing up the advertising campaign

We are interested in: the number of subscribers, the price of a subscriber, the ratio from view to subscription.

Number of subscribers

KPI that shows whether we have completed the task or not. We collect data in stages throughout the entire advertising campaign.

We measure the initial number of subscribers on the channel.
We publish an advertising post on the first donor channel.
Before publishing an advertising post on the second donor channel, we make a cut - how many subscribers came from the previous channel and enter this value in the cell of column L.
After we have entered the result of the last channel, we get the sum of all values of column L.
Compare it with our goal - 1000 subscribers. We understand whether we are good or not.

Subscriber price

An indicator that gives an understanding from the category “here we obviously overpaid”, and along with this understanding, the opportunity to bargain with a blogger next time.

Spreadsheet is calculated automatically in column M.

It is good practice to send the result to the blogger in hot pursuit, discuss it and adjust the price for the future.

View-to-subscribe ratio

A metric that tells us where we hit the target audience and where we didn’t, and makes it possible to predict even more accurately next time how many people to reach in order to ensure the result.

When we enter the number of new subscribers in column L, we immediately enter in column N how many views the post received on the channel.
Column O will automatically calculate the ratio from view to subscription.

By the way

Telegram is an excellent platform not only to attract subscribers to your channel, but also to gather an audience for a webinar or ensure coverage of an article on your resource.

When solving these problems, we act in the same way, only we mark links to landing pages with UTM tags and publish posts in all channels at once. Summing up the results of the advertising campaign in Google Analytics and adding the necessary columns for the report to the spreadsheet: click / e-mail selection, WApp request sending, connection request - all the goals for which the advertising campaign was set up.