Home » Misc » How to promote beauty products on instagram

How to promote beauty products on instagram


13 engagement tips used by the pros

From makeup tutorials and product reviews to influencer skincare routines and Q&As with makeup artists, there’s no shortage of Instagram beauty brands. After all, the visual element of the social platform is ideal for learning how to create the perfect smoky eye and showcasing dramatic cosmetic transformations.

So it’s no surprise that Instagram is the social network where the majority of beauty brand interactions occur. In fact, more than 90% of engagements take place on the photo-centric platform, compared with only 8.6% on Facebook and 1.1% on Twitter.

But with thousands of Instagram beauty brands competing for customers’ attention (and their dollars), it can be challenging to entice customers to click “follow” — and even more difficult to turn that follow into likes, comments, and purchases. Some beauty brands have perfected this though, so let’s take a look at those Instagram beauty pros for 13 tips on how to increase engagement.

1. Create tutorials

Plenty of beauty brands create product tutorials, and for good reason: they have high engagement rates, they promote products, and they can establish your brand as an industry leader. Plus, they’re the most popular type of Instagram video content.

But while any makeup company can teach viewers how to contour their faces or line their eyes, consider what your brand has to offer that no other brand does.

Haircare company Bumble and bumble, for example, categorized common hair complaints into four categories and offered customized tutorials, tips, and products to help followers solve them.

2. Analyze content to see what performs best

Photos that feature people make up the majority of Instagram beauty brands’ most engaging posts. Why, then, does cosmetics brand Laneige post so many product photos? Because that’s what its particular audience responds to. Scroll through the brand’s Instagram account, and you’ll see that photos featuring people get substantially fewer likes and comments.

Take a regular look at your brand’s Instagram analytics to determine what kind of content is capturing users’ attention. Which photos receive the most likes and comments? Which videos are people watching all the way to the end? What product posts are getting users to convert?

Use this information to develop your Instagram beauty brand’s unique social strategy and give your followers exactly what they want to see in their feeds.

3. Be accessible

One of the benefits of social media for brands is the opportunity to engage in mass branding and respond directly to customers as well as have one-on-one conversations. And today, that’s what consumers expect. In fact, 72% of millennials say they’re more loyal to a brand that quickly responds to social media feedback.

So stay up to date with user comments on posts, as well as direct messages, and respond to customer questions, complaints, and feedback in a timely manner. This will help you develop a reputation as an Instagram beauty brand that’s respectful and responsive.

Beauty store chain Sephora does an outstanding job with this, replying to everything from casual product inquiries to negative comments about in-store customer experiences. When responding to sensitive comments, such as accusations of racial profiling by employees, Sephora’s social media team is prompt about apologizing and asking that the customer DM them for more information, so the situation can be addressed.

4. Use a branded hashtag

A branded hashtag is a must for numerous reasons. It enables you to see your brand’s reach, it helps you keep an eye on what customers are saying about your products, and it enables you to build a library of user-generated content. But another perk is that a branded hashtag makes it easy for customers to engage with your content.

For example, users who are curious about cosmetics brand Thrive Causemetics’ offerings can search the 31,000 mentions of the #thrivecausemetics hashtag to read customer reviews and see how products look on real people. This also enables users to interact with fans, influencers, and the brand itself, which just may lead to a follow — and even a sale.

Plus, Thrive Causemetics can track the use of its hashtag to measure engagement and monitor how customers are responding to its products.

5. Share user-generated content

Instagram beauty brands’ posts that feature users’ content receive 28% higher engagement. Why? Because sharing UGC shows that brands value their customers’ opinions, and it helps them build community and kickstart conversations directly with buyers.

Natural skincare company Go-To Skincare regularly posts UGC, including satisfied customers’ before-and-after photos. This kind of content not only highlights a customer, increasing the individual’s brand loyalty, but it’s also a piece of social proof that tells viewers that Go-To Skincare’s products are effective — and just might entice them to add some products to their carts.

And most of hair color brand oVertone’s Instagram is a curation of user-submitted photos showcasing their latest hair hue.

Plus, there’s another big benefit to sharing UGC on Instagram: sharing customers’ photos, videos, and stories inspire more followers to create and share UGC — and that means more great content for your brand.

Want to find and do more with UGC? Bazaarvoice can help.

6. Host a contest or giveaway

Contests and giveaways are a surefire way to generate buzz about your brand, engage your audience, and even transform a one-off interaction into long-term loyalty.

Conducting frequent giveaways entices readers to follow your brand and monitor it closely, so they don’t miss out. For example, Tarte recently celebrated its twentieth year of being a cruelty-free cosmetics brand by holding a giveaway on National Dog Day, which not only engaged its audience but also gave itself a subtle pat on the back for its mission.

Regular contests are another way to entice followers to interact with your posts. NYX’s annual Face Awards, an online makeup competition for vloggers to showcase their cosmetic skills, generates lots of buzz and plenty of Instagram engagement since the audience picks the winner.

7. Be inclusive

These days, customers expect companies to be inclusive and diverse, not just in their hiring practices but also in their products. When Fenty Beauty launched in 2017 with 40 different shades of foundation, its focus on inclusivity and “beauty for all” helped it amass more than 1.4 million Instagram followers in four days alone.

Rihanna’s beauty brand regularly features men and women of every skin tone on its Instagram, and it’s paid off. While most beauty brands have an engagement rate of about 9.3%, Fenty Beauty made headlines in 2017 for its 10.41% engagement rate.

8. Use stickers to get feedback

One-third of the most-viewed Instagram Stories are from businesses, so take advantage of this opportunity to engage directly with your fans by adding stickers to your Stories.

Polls, quizzes, and emoji sliders invite viewers to interact with your beauty brand, ask questions, leave feedback, and more.

High-end skincare brand Sunday Riley often uses stickers in its Stories. Sometimes the brand asks for followers’ opinions or quizzes them about skincare routines. Other times, it employs stickers to suggest a product by first polling its audience, as in the example above.

And skincare company GLAMGLOW regularly lets its fans ask questions on Instagram Stories and brings in experts to provide answers and make product suggestions.

9. Develop a consistent image

Customers are more likely to engage with brands that they identify with or aspire to be like, so develop a consistent brand image that’s immediately recognizable like Aesop Skincare does.

This beauty brand takes a unique approach to Instagram. It doesn’t tag products; instead, it focuses on the design inspiration behind its creations and showcases the distinctive look and feel of its in-store experience.

The distinctive look lets fan instantly know when they encounter Aesop content, and users of the high-end brand can engage with the posts without ever being directly sold to.

10. Go live

Interact with your followers in real time by regularly taking advantage of Instagram Live.

Sephora generates a ton of engagement by going live with experts to do Q&As, talking with influencers and beauty brand founders and doing real-time makeup tutorials with professionals answering viewers’ questions. The content is entertaining and provides value to followers, so it’s no surprise that Sephora’s broadcasts amass thousands of followers within minutes of going live.

Instagram beauty brands can share social proof like reviews and testimonials to showcase products and highlight customers. This not only promotes products, but it also highlights customers and gives followers the chance to engage directly with the brand and its featured customer within the post.

Drunk Elephant frequently publishes testimonials on Instagram from a variety of sources, including beauty publications, influencers, and even customers who have only a handful of followers.

And Glossier is known for posting product reviews on its Instagram feed that generate thousands of likes and, very likely, quite a few purchases as well.

12. Team up with influencers

One of the fastest ways for Instagram beauty brands to grow their following and increase engagement is to work with an influencer who already has a large, engaged social audience.

L’Oréal did this exceptionally well when it created its Beauty Squad composed of a diverse group of social media stars.

The influencers announced new products, created tutorials, and helped L’Oréal expand its reach by giving the brand direct access to their own massive followings.

13. Get creative

As much as your followers may enjoy makeup tutorials and product announcements, they can get that content from virtually any Instagram beauty brand. So give them a little something more, have fun, and show your company’s personality and sense of humor.

No beauty brand does this better than Soko Glam, an online marketplace that specializes in Korean beauty products. In addition to showcasing its offerings, the brand frequently posts adorable animal photos, celebrity pics, and relevant memes that garner thousands of likes and comments.

Instagram beauty brands should post every day

Of course, to grow your account’s engagement rate, you need to be posting consistently. In fact, the Instagram beauty brands with the highest engagement post an average of 2.04 posts per day.

So make posting on Instagram part of your beauty brand’s daily routine, and don’t just stick to sharing photos and videos in your feed. Take advantage of the social network’s other opportunities to engage your audience by going live, sharing Instagram Stories, and uploading Reels.

For more Instagram best-practices, check out the rest of our Instagram content here.

FEATURED RESOURCE

Where social commerce is headed next

Watch now!

How to Promote Beauty Products on Social Media

Posted in: Ideas for your websiteLast update: 25/08/22

Social media is where your customers are – this is why promoting your beauty products or cosmetic brand on social media is the right thing to do. In this blog post we take a look at how to use giveaways and online promotions to boost your brand’s and products’ visibility. Let’s take a look!

One of the key aspects of building a successful brand is an online presence since customer shopping patterns have changed significantly over the past few years. Consumers no longer have to walk into brick-and-mortar stores to discover newly launched products. Nowadays they’re more likely to research the items they’re interested in online, while also reading user reviews. In fact, they can go through the customer journey without having to leave the comfort of their home, as their favorite brands offer fully digitalized customer experiences. And this also applies to the health and beauty industry. So if you’re looking to promote beauty products or better position your new cosmetics brand you should start by growing your social media channels and working on customer relationships. In this article, we show you how to do it! 

Social media is often the very first place people turn to to research your brand. By doing so they find out if your company is active online – but they also get to see if you reply to user inquiries and how you deal with negative comments – something that cannot be checked by solely visiting your website or walking into your store. This is why it’s so important to promote your beauty products on social media, too. 

Apart from keeping your Instagram profile updated and regularly sharing valuable content, it’s also vital to keep your audience engaged. A good social media strategy will not only help you stay connected with your audience but will also attract new individuals as social media algorithms reward pages with content that promotes genuine interactions. 

Here are some of the most popular tactics to boost the visibility of your cosmetics or health and beauty brand on social media.

Promote beauty products with social media giveaways

Social media giveaways generate high levels of engagement and deliver positive customer experiences. Users interact with your brand by leaving comments on your giveaway post and in return, they get a chance to win incentives that attracted them to your beauty promotion in the first place. If you want to grow your social media following, it’s a good idea to regularly launch comment-based sweepstakes – people will be looking forward to your new giveaway posts, possibly becoming brand ambassadors by inviting others to follow you too. 

Here’s an example of a great strategy that Gruum – a skin, hair, and shave products brand – implemented into their marketing plan. Every month Gruum teams up with another like-minded brand and together they organize a beauty giveaway on Instagram. The entry requirements are simple as they ask participants to follow both organizing accounts, like the post, and leave a comment. Sometimes they also ask participants to tag their friends in the comment section for better visibility. 

This tactic helps Gruum ensure that every month they reward their audience, increase their following and gain brand exposure.  

Twitter is another social media channel that is great for promoting beauty products online. Organizing a Twitter giveaway takes less than five minutes and it does wonders. All you need is an attractive image and attention-grabbing text. Take a look at how Mavala UK promoted their new nail polish shades.

As you can see, they only asked interested participants to answer a simple question by replying to the giveaway tweet. Twitter also allows giveaway organizers to ask for follows and retweets – isn’t that a great way to grow your account?

Cross-promote your beauty products on other social media channels

Can’t afford to run various social media giveaways at the same time to promote your beauty products but you wish to boost engagement across different networks? Easypromos’ Multi-Network Giveaway application is what you need if you wish to engage followers on various social channels. The Multi-Network app allows you to organize a single giveaway across multiple social media platforms. That’s right: one giveaway for followers of your Instagram, Twitter, and Facebook pages.

However, if your main goal is to grow one of your social media accounts, you might want to take a look at cross-promoting your brand on your most popular channels. It’s common to see brands drive traffic to their new TikTok or Twitter accounts. Cross-promoting on social media is also a great way to promote your beauty giveaway and boost visibility.

These two examples clearly show how cosmetic brands publicize their beauty giveaways on social media. But remember that cross-promotion doesn’t only apply to sweepstakes. Attract new followers to the account you’re trying to build by offering special deals and discounts on your most popular beauty products. You can follow the same tactic that Bourjois Paris used; first, they created an Instagram post with a special discount on their beauty products, and then they shared it across their other channels so that they could drive traffic to their Instagram page.  

Share tutorials and educational videos on YouTube

Health and beauty brands have a great advantage over other industries – people happily head over to YouTube to look for how-to videos, tutorials, tips, or educational videos about the products they purchased or are planning to purchase. Take for example Mac Cosmetics – they regularly publish makeup tutorials, looks of the week or beauty tips on their YouTube channel. 

Don’t forget to take advantage of the video description in which you can invite viewers to visit your Instagram or Facebook page to enter a giveaway or to subscribe to your weekly newsletter. Another idea is to ask questions in the description of the video and encourage viewers to reply in the comment section. For example, you can ask what products they’d like to see in the upcoming videos, or which color shades are their favorite. Apart from boosting engagement, you also get to foster customer relationships.

TikTok is another social media network that is great for sharing short tutorials or how-to videos – that’s if Gen-Z and young Millennials are your target audience. However, TikTok is a very new social media platform when compared to other audience favorites like Instagram or Facebook. Unfortunately, it’s impossible to organize beauty comment giveaways directly on TikTok, as there are no tools compliable with TikTok guidelines that can pull comments directly from TikTok videos. Although, there are other ways to organize giveaways and contests for your TikTok followers (we’ll take a look at them in the next sections!) if you’re looking for something more than just boosting your social media engagement. Take a look at the following examples of interactive applications that can be used by any beauty brand to promote their products professionally on social media. 

Generate leads for your beauty products brand

Social media giveaways are fantastic ways to promote your beauty products and engage your audience, however, there’s only one downside to comment sweepstakes: you don’t own any information about the participants. And wouldn’t it be great to be able to occasionally send personalized messages and offers to your customers? Or wish them a happy birthday with a special discount? It’s time to convert your social media followers into qualified leads for your business.  

Online users are very protective of their personal information, therefore they must have a very good reason to share their email address or full name online. Make sure your beauty brand becomes one of their most trusted companies by organizing easy-to-enter – and trustworthy – beauty raffles. 

Share a direct link to your online registration form on your social media platforms and give a chance to win product bundles to all that register their contact information. You can also decide to share your promotion with users of a specific social media channel. No matter which option you go for, make sure that you leave a positive experience – don’t bombard the participants with spammy emails. Use the collected information to guide them through the funnel and establish meaningful relationships with your customers. Implement different promotional solutions to engage and entertain your audience, after all, it’s not just registration forms that foster customer relationships. Give a go to product recommender apps, or surveys and quizzes about skincare, makeup and other topics related to your brand.

Use branded games to promote beauty products online 

What’s the best way to stay top of mind with customers? You must stand out. And luckily, digital marketing gives you so many opportunities to distinguish your brand from competitors. You can tap into customer loyalty by providing fun experiences. Here’s how! 

Take a look at the above example of an online prize wheel that can be fully customized with your products, corporate image, and branding colors. All you have to do is give away some prizes, product samples, discounts, or store credit and share the roulette link on your social media channels. Users will register for a chance to win one of the incentives and you can also embed the wheel on your website to further reap the benefits. Apart from promoting your brand and collecting new leads, you also get to entertain your audience and deliver a positive experience – that’s all you need to create and foster customer relationships online!  

Are you ready to promote your beauty products or cosmetics brand on social media? Make sure you contact us in case of questions or doubts! 

Kamila Palka

Kamila forms part of the Easypromos marketing team and holds a combined honors degree in Digital Media and Marketing, currently studying for a Master's Degree in Digital Marketing. Her tasks include everything that is content-related in English, including social media communications, new blog posts, product demos, and success cases. If she’s not working on a new content piece for Easypromos you will find her working out, skydiving, starting a new series, or spending time with her baby girl.

Publication date: 2022-01-04

Advertising cosmetics on Instagram: what it should be like

Content

  1. The role of a content plan in advertising cosmetics on Instagram
  2. Creating sales posts
  3. 5 options for using video broadcasts
  4. Advertising with the help of stories 900 400 on Instagram
  5. Top 3 mistakes in advertising cosmetics on Instagram

Advertising cosmetics on Instagram only seems like a simple task. People will not buy a product just because you took a beautiful photo and posted it on this social network. Today, users are much more "pumped" than a few years ago.

This means that product promotion must be approached comprehensively. That is, by any means to rebuild from competitors, use all the opportunities provided and do not forget about the psychology of potential customers.

The role of a content plan in advertising cosmetics through Instagram

If you plan to advertise cosmetics on Instagram, the first thing you need is a content plan. Compose it, plan out the topics of the posts and the dates of their release, and then your advertising publications will be diverse enough to attract people.

The owner of the account, who maintains it according to the content plan, saves his time, which is very important in the fast pace of modern life. Just imagine, once you thought everything through carefully, painted a plan, put in all the ideas for posts there, and then just follow this plan without worrying about what to write about today.

And in order not to forget that you need to post a publication, use a special service for auto-posting.

We recommend making a content plan a month in advance. Let it contain the type of post, its subject, date and time of publication. If you have copywriters and SMM specialists under your supervision, indicate in the content plan who should prepare each specific post.

In addition, in order to get the maximum benefit from the content plan, indicate what action the advertising publication should induce the user to: place an order, subscribe to an account, go to the site. So you will understand what result you need, and work for it.

If you have a cosmetics store and you intend to advertise it on Instagram, make a content plan with an eye on the target audience. For example, you sell natural handmade cosmetics. For which people is it important that the product contains ingredients of natural origin? They will be your audience.

Make a portrait of the target audience. These are women aged 40 to 60, adults and conscious. They lead a healthy lifestyle, do fitness and yoga, buy farm products, buy cosmetics from trusted brands that do not use any “chemistry” for its composition.

It can also be women with very sensitive skin, prone to allergies, for whom non-organic cosmetics are simply contraindicated. Finally, it can just be trendy ladies, because natural cosmetics are now at the height of fashion.

Now that you have decided on the target audience, you can draw up a content plan. Do not try to immediately fill your account with tons of information. Let every day you have one post and several stories. Watch how users react to them. If there is no reaction or it is negative, the content strategy needs to be changed.

Creating Sales Posts

If you are advertising cosmetics on Instagram, you can choose one of three formats: a post with advertising text, a live video with a product demonstration, or a story. Decided to write a post? Remember that Instagram limits texts to 2,000 characters. In addition to text, a visual component is also needed. It can be a photo, video or animation. Types of advertising posts can be as follows:

  • Expert post . In it, from the point of view of a professional, you talk about the composition of your cosmetics, how best to store it, how to use it correctly, what is suitable for different skin types.
  • Identification of the problem and how to solve it . For example, what makeup base to choose for a girl with problem skin.
  • Checklist or guide . “Five steps for competent skin cleansing”, “What cosmetics to take with you on vacation at sea”.
  • Post with a selection of life hacks . How to wake up with radiant and rested skin after a wild party.
  • Reviews of various products, such as creams and serums for aging skin.
  • List of top products. "The 7 best-selling eyeshadow palettes with "summer" shades."

When writing an advertising text, do not try to praise your product by describing its merits in expert language. Express yourself simply and naturally, as if you were talking about cosmetic updates to your friend.

Look at what people write about in comments and reviews, answer their questions in your text, close all objections. Look periodically at the accounts of competitors whose success inspires you, see what they write about.

As for the visual component of the post, please note that cosmetics ads on Instagram should be beautiful and atmospheric. This does not mean that you have to shoot with top models and spend a lot of money on the most luxurious photo studio. A post whose photo was taken in ordinary scenery can also look beautiful.

For example, photograph cosmetics against a contrasting background, preferably in light colors. You can use photophones. You can also diversify the photo with accessories, but let there be not too many of them so that they do not draw all the attention to themselves.

Let's add that now short video animations, which can be made in special applications, have come into fashion in the beauty industry. We recommend using Life Lapse, it is the most popular at the moment. What does this video animation look like? For example, you take several consecutive shots of a product and stitch them together with music added.

You get a video of a bottle of foundation jumping out of a makeup bag into the hostess's hand. Yes, animation will require more work than photography, but it will increase your reach better.

5 ways to use video broadcasts

Here are some examples of how video broadcasts can be used to advertise cosmetics on Instagram. There are five most effective formats:

  • Video with an expert

Invite a make-up artist or beautician to record a video. Let him tell your subscribers the secrets of skin care. You can also ask him to conduct a make-up master class. You can find such an expert through friends, if he is not among your acquaintances. Most likely, he himself will be interested in such a format for additional advertising of his person.

  • Answers to questions from subscribers

Announce your video broadcast and ask your subscribers to prepare questions for them to ask you. You can also invite them to cover one of several topics, let them choose the most interesting one by voting. For example, it can be recommendations for dry skin care, a story about the line of cosmetics in your store, interesting stories from the life of a seller.

  • Unpacking

The unboxing format is now very popular in social networks. Hundreds of thousands of people watch enthusiastically as bloggers unpack their purchases. Agree, it is always interesting to look into the life of another person, especially if he knows how to interest his personality. Scientists have already proven that when a person watches an unboxing video, his brain releases the happy hormone dopamine.

That is, the video with the unpacking of goods is not only interesting for the audience, but also useful! If you need to advertise a cosmetics store on Instagram, use unboxing, because it is especially loved by women, who are your target audience.

Show products from all angles and close-ups, demonstrate packaging, and speak your impressions out loud. As each new item goes on sale, unbox it in a live video.

Your subscribers will certainly be interested in watching video reviews of real buyers expressing their opinion about the purchased product. How to get such reviews, because people will be too lazy and have no time to shoot them?

You can motivate your audience by offering a 15% discount on any product for a video review. If buyers not only shoot videos, but also tag your account, the number of followers in it will surely grow, which means there will be an increase in sales.

  • Product comparison

Another interesting format is comparing two products to each other. Make a video stream where you compare two products, like two popular eyeliners. Show them “in action”, talk about the pros and cons and arrange a vote among subscribers so that they choose the best product.

Take care of visibility: when shooting, there should be good light and high-quality sound.

Stories advertising

Cosmetics ads on Instagram in stories can also be a great tool to increase sales. It is stories that stir up the interest of the audience and form trust in the blogger, so they should not be neglected. You can use stories for advertising in the following ways:

  • If you see that a buyer has made a story with your account tag, add it to your stories (there is a special “add to yourself” button for this) .

Your followers will see that other people trust you, use your cosmetics and that their stories can also appear on your page. For example, start posting the most beautiful customer photos of your makeup.

And so that stories with reviews do not disappear after 24 hours, fix them in the "Actual" by creating a special section for them. So potential buyers will be able to look at them at any time and make sure that you are worthy of trust.

  • Turn your stories into an engaging series about the life and work of your store.

During your work day, make short videos and post them. You can arrange an online tour of the store for subscribers.

  • Don't forget about the importance of stories, don't ignore them !

Now they are much more popular than posts. Let every day you have at least 1-2 stories with cosmetics advertising (and preferably five). But post infrequently, for example, once every 2-3 days. Of course, they must be of high quality and useful, stories alone will not do all the promotion work.

4 useful tips for promoting products on Instagram

  • All subscribers love promotions and are waiting for them .

If you want to confidently move on Instagram, make promotions. For example, assemble a beauty box. So you kill two birds with one stone: get rid of products that sell poorly, and please customers. Beauty boxes will allow you to quickly sell stale goods whose expiration date is coming to an end.

And your subscribers will be happy to buy them at a discount. Of course, it is worth approaching the matter with care for them and the desire to give positive emotions. Put cosmetics in beautiful boxes, add a cute postcard to each beauty box, come up with some themed decor.

  • Send samples of new products to subscribers .

For example, they can be received by regular customers of your store or new followers who are just starting to get acquainted with your brand. You can put samples in gift boxes, add some sweets there and time the mailing by March 8 or February 14 - your customers will be very pleased to receive them.

A store that gives gifts to people always has a loyal audience.

  • If you have an offline store, use business cards to increase the reach of your cosmetics advertising on Instagram .

Give customers cards with a link to your account or with Qr-codes to go to it. Let also you have an Instagram business card placed in a conspicuous place.

  • Price products in your account so that your customers don't have to ask about them .

Please don't write "Direct for the price"! For most people, this phrase discourages all desire to buy anything from you. If for some reason you do not want to publish prices in the public domain, be sure to monitor all messages in Yandex.Direct and promptly respond to them.

When setting prices, remember that they should correlate with the quality of your products.

Top 3 mistakes in advertising cosmetics on Instagram

  • Bad photos

If you advertise cosmetics on Instagram and use low-quality photos, you will not wait for buyers. They will not stay in your account, and even more so they will not reach the checkout if the visual is not “catching”. Make sure to fill your feed with beautiful close-up photos in warm colors.

Never post photos from other people's accounts!

  • Irregular outposts

Your account must be updated steadily. If you don’t have time to make posts every day, write a few at once and turn on the auto-posting function. If content appears in your account once a month, people will not subscribe to it, they will find it pointless.

  • Patno-expert communication with the audience

Talk to your subscribers as if they were your friends, communicate simply and naturally. There is no need for pathos, arrogance and efforts to demonstrate your expertise all the time. People won't be drawn to you if they think you're pompous and indifferent. And do not praise your cosmetics, but find a way to show in practice how good it is.

Advertising cosmetics on Instagram is a great way to increase store sales if it is done well. It will help to increase the reputation of the brand and form a stable audience that trusts you and waits for store assortment updates. It is also convenient to announce promotions, talk about new products and remind customers about your brand on Instagram. Use our tips and let your brand grow!

Promotion of natural cosmetics in social networks

Promotion of organic cosmetics in social networks

Many people are interested in promotion of cosmetics in social networks. In the article, I will go into detail about what content to generate, how to advertise a product, and how to increase brand awareness.

Consider two cases:

1. When you buy a product from a manufacturer and resell it;

2. When you make your own product.

In the first case, you must definitely go to the manufacturer and prepare a large amount of content - videos, photos, make various photo shoots of your product, and the more of them, the better.

The second option is full scope for creativity. Therefore, if you produce natural products yourself, in this case organic cosmetics, then stock up on high-quality photography equipment. Not necessarily professional - the same iPhone will do. Better get confused about the lighting, about the background on which you will photograph your product and which will later become your corporate identity.

Advertising

How to promote through advertising? Firstly, you definitely need a website, because not everything works through social networks. This is necessary so that you get traffic from search, from SEO. And, in the end, you will one day hit some kind of ceiling on processing applications through social networks and you will need statistics that you can only see through the site.

Contests and giveaways

If you have a natural product, you can use contests and giveaways - it will be very cool. But the question is the price of the competitive gift. If it is low, then the interest in the competition will be as low as possible. If the gift is expensive, it will be much more interesting, and the design of the competition itself should be stylish so that you can be recognized by it.

Promotion by geo

How to promote through Ads Manager? If you have Instagram, then you better promote geolocation both for reach and for boosting posts with narrowing by geo. It is not necessary to narrow down to the point where the mall is located, in which case you will have too small an audience.

So, here is a checklist for promoting cosmetics in social networks:

1. Generate a bunch of useful content for users - photos, videos, stories, gifs - to make their eyes happy.

2. If you have your own production, record everything connected with it and share it with your subscribers.

Learn more