Home » Misc » How to promote artwork on instagram

How to promote artwork on instagram


How to Get Your First 1000 Art Instagram Followers

You’ve seen the stats. You know that when done right, Instagram can become a huge asset to your art business.

But when you only have a few hundred followers (let’s face it, mostly family and friends), it can feel like an eternity waiting for that coveted notification to pop up—the one announcing you got another follower.

If your only plan is to post a picture, sit and wait, it’s going to be a long road ahead. The truth is, building your Instagram followers takes a healthy dose of effort and strategy.

Now, smaller accounts can be harder to build.

The internet is filled with tips and tricks to grow your followers, but most are either geared toward already large accounts, or they ignore the fact that not all followers are created equal.

But hope is not lost! Cracking a thousand followers is not only possible but completely doable with the right strategy.

 

Get started with the basics

There is a tried-and-true recipe when it comes to Instagram success. Yes, different cooks will throw in different spices from time to time, but no one can ignore the main ingredients. Without them, the recipe simply won’t work.

So, what are we talking about in terms of using Instagram? Let’s dive in:

Images: First and foremost, always, always, always post high-quality photos. That includes good composition, lighting, cropping, etc. Use filters very carefully and sparingly when it comes to posting shots of your artwork. People will not stick around if your images aren’t up to par.

Username: Use your art business name, if it’s available so that it’s consistent with the rest of your online presence. Typically it will be your full name with a keyword like “art” attached. Remember, you want it to be as easy as possible for people to find your account.

Bio: Keep it short, sweet, and attention-grabbing. Make it extremely clear what sort of value people will get from following you. Use keywords that your audience would search for in the description.

Privacy Settings: If you are using your account to promote your art business, it should not be private! Otherwise, there’s no point wasting time on social media.

When people come to your page, having these bases covered will help ensure they stick around.

 

Ignore those “quick fixes”

You may have heard of the “follow back” trick on Instagram—where following a random account will prompt a notification from your page, and once they click to see who you are, hopefully they are enticed enough to follow your page, too.

While this can work in certain situations, there are a few problems with using this as your entire growth strategy.

One, who has time to find a thousand random accounts to follow? Two, what are the odds they actually follow you back? And three, what are the odds that the people who follow you back are the people you actually want to be reaching?

Having a bunch of Instagram followers is swell, but it won’t do your business an ounce of good if they don’t actually care about supporting your art.

That’s why it's important to always make sure you are going after your target audience when you are trying to grow your account. Here’s how to gain followers the right way.

 

Connect with the right people

While you’ve probably already connected with family and friends (learn how here), the next step is to identify some Instagram accounts connected to your target audience. This could be galleries, interior designers, art consultants, fellow artists, artist organizations, etc.

The first step? Start following them. If they follow you back, great! But that’s not where the story ends.

Step two: slowly but consistently start liking and commenting on their latest posts. Be complimentary or pose questions, but always be insightful. There’s nothing worse than an Insta user clearly using you for their own gain.

The goal is to be social as possible so that these accounts (and the ones following them) see your comments and are impressed enough to check you out. You’ll not only spark curiosity about your own page, but you’ll begin to build relationships. And, these interactions will make them want to engage with your posts as well.

Which brings us to the Instagram algorithm...  

Like with every relationship, communication is key

Thanks to Instagram’s ever-changing algorithm, it’s now estimated that you see only 10% of the posts from people you follow. And, the same goes for the people following you!

So, what’s the trick? Engagement.

In fact, the more people engage with your post, the higher it appears in your followers’ feeds. And the people who engage with you consistently are more likely to see your posts in the future.

So if you’d much rather schedule a post and be done with it, think about it like this:

The more engagement you get on your posts, the more people will see it in their feeds and search results. Which means a higher chance for even more people to engage with it and discover your account. And the more engagement you get, the more people will want to follow you. Hence, the more followers you will get!

The bottom line is, you get out what you put in. You need to engage with others so that you will get engagement and followers yourself.

But that means you have to spend the time communicating on other people’s posts (so they remember you and eventually come over to your account), as well as posting amazing content of your own that people will want to interact with and follow.

 

Post the best content possible

Remember the very first item on our list of basics? High-quality images.

Think about the posts you hit “like” on as you’re scrolling through Instagram. Friends may forgive a blurry photo because they know and love you. But, when you’re trying to pique the interest of collectors across the world, they may not be convinced when your photos—and captions—are poor.

Your photos need to catch their attention. Excite them. Leave them in awe of your abilities as an artist.

And, there are so many creative ways for artists to post on Instagram and Instagram Stories. Consider the possibilities: progress posts, before and after shots, behind-the-scenes in the studio, a timelapse of your process, quotes that fuel your practice, voting between two works, a quick video tutorial, testimonials about your work, a revelation you’ve had, exciting news, etc.

And your caption is just as important as the image itself.

While it may be easy to throw up a piece’s title and price, your followers yearn for more. They don’t want to be blatantly sold to, they are bombarded with ads all day long.

No, they want to be enticed. They want to be told a story—who you are, what you’re feeling, your inspiration, the problems you solved, how the artwork came to be. You’ve literally painted a picture, but now you need to do it figuratively.

Every post should start a conversation. The goal is engagement, don’t forget!

One of the best ways to do this is by asking thoughtful questions at the end of your posts. Even if your followers don’t respond at first, eventually they will. Especially if you respond to others’. Keep asking and keep engaging.

Finally, before you post anything, ask yourself if you would engage with this post. Is it worth it to share? If your answer is no, or you doubt if you would engage with the post, then maybe something needs to be tweaked.

Find the type of voice and posts that speak to your audience, then do more of it!

 

#Hashtag like the best of them

Hashtags wield fascinating powers. They are the keywords and phrases that make an image searchable, so your post gets discovered by the viewers most interested in seeing it—A.K.A your target audience.

But to harness these targeting powers, you have to use the right hashtags.

If your mind is racing with keywords, that’s a great start. But, the first rule when it comes to hashtagging is to narrow it down.

While #art is extremely popular (it’s tagged in over 350 million posts), it could also apply to anything: someone strolling through the Met, a box of pastels, a styled plate of food, or even a sunset—all extremely different results.

That’s why you need to get specific.

Marketing maven Hubspot explains, “As a user, I’m more likely to find what I need if I search for something specific, and when your business comes up for my specific search request, I’m more likely to be happy with what I found.”

Think about the exact keywords your audience will search for. For instance, #abstractart may be more specific than #art, but #blueabstract might be specific enough to bring you a new buyer.

You want your hashtags to be popular enough that people are searching for them, but not so popular that you get lost in the competition.

Type a hashtag into Instagram’s search bar, and it shows you related hashtags to add to your list. Or, take a look at what other artists and influencers with the same audience are using, and try them for yourself.

Instagram allows you to use up to thirty hashtags at a time, but different numbers work for different people. The magic number could be seven or it could be twenty, reminds HubSpot. The best way to figure out what works for your art business is to simply test it out.

Social media success is all about testing the waters and adjusting your sails accordingly.

And for faster posting, keep an updated doc full of different hashtags for different kinds of posts. That way you can just pick and choose the ones that fit and copy and paste.

 

Make a plan and stick to it

When you post regularly, you stay on your followers’ radar. And, you are able to build a connection where they consistently like and comment on your posts.

So when you aren’t consistent with posting, you are more likely to lose engagement and get lost in the dreaded algorithm shuffle.

Even if it’s a few times a week, pick a posting schedule you feel comfortable committing to. Enough to get on people’s radars, but not so much you burn out. You need time to create art, too!

With a free business account, Instagram offers insights such as fan demographics, how often your post was viewed, if they found you through hashtags, when your followers are online, and more. Knowing the right time to post can make a huge difference when it comes to engagement. And the faster you get engagement, the better.

Remember, besides posting, you need to make time for quality interactions with certain accounts. Creating a marketing calendar can be a great way to keep track of it all.

 

Don’t keep your account a secret

Sometimes all it takes to get more Instagram followers is a little visibility. Get the Insta word out by including a link to your account on your other social media pages, and remind new fans to follow you periodically.

Don’t stop there! Put an Instagram icon on your Artwork Archive profile, and add your username to your business cards, event materials, and more. Have a newsletter? Share your account with your email followers. All these steps can add up to get more eyes on your art account.

 

It can be done!

Getting those first thousand followers can feel like a never-ending battle. While it takes some time and hard work, these tips are meant to compound one another. Taking care of all of these elements will eventually help your small Instagram account turn into a booming asset for your art business.

Then, when you start making sales, you can keep everything organized on Artwork Archive. Mark which pieces have been sold, generate invoices to get paid and track sales insights so your Instagram account stays profitable.

 

Manage your art business with Artwork Archive. Give it a try free for 14 days with no commitments.

Level Up Your Instagram to Get More Art Fans and Customers

Tackling social media can be a challenge, especially when you are busy in the studio.

It’s easy to throw up an Instagram post and call it good, but is that really helping your art business?

Your Instagram, and really any online presence, is an extension of your art brand. People are going to judge it’s quality and associate that with your art. And, did you know that more collectors than ever are turning to Instagram to find new art?

Whether you need to post better content or learn how to hashtag the right way, it’s time to step up your game. Follow these nine steps to level up your Instagram and get more art fans and customers.

1. Complete Your Profile

When a potential buyer happens upon your Instagram account, you can start the relationship off right by making sure your name, image, and bio are in tip-top shape.

First, make your username straightforward. Try to use your real name with a keyword like “artist," the medium you work in, or the name of your art business. Then, choose a thumbnail image (beware — it’s tiny!) that fans can identify with, such as a closeup of you and your art. Finally, make your bio short, sweet, and descriptive.

TIP: Don’t forget to include a link to your website or Artwork Archive Public Profile Page. Your bio is the only place where followers can click on a link, and the whole point of your account is to sell your work! You can even change out the link depending on what you want to feature.

2. Follow The Right People

Social media maven CoSchedule explains that one of the best ways to get more Instagram followers is by following “suggested users.” Instagram creates these suggestions based on people you follow, your contact list, or previous posts you’ve liked — meaning they probably fall into your target audience.

To find them, you can click on the icon in the top right of your app with the person and a plus sign. This will take you to “Discover People” with a list of suggested users. Or, you can go to a similar artist’s profile that you enjoy. Next to the “Following” button you’ll find a triangle icon that drops down into a list of suggested users for you to peruse.

Once you follow someone, they will get a notification with your profile just waiting to be viewed. Many times, people will follow you back because they like what they see!

3. Connect Your Contact List

You may have plenty of fans and customers in real life who just haven’t found you on Instagram yet. Help them connect with you (and get their eyes on potential art to purchase) by clicking on the three vertical dots in the upper right corner of your account. Then, select “Find Contacts” and follow people that you’d like to connect with and think would enjoy your Instagram.

Artists @sorrentinoart and @corinnegallastudios both have fun and complete Instagram profiles.

4. Be Social

You’d be surprised at how much it actually pays to be social on social media. You’ll gain fans and customers by doing so! Start by genuinely liking and commenting on the posts of fellow artists and influencers. Always reply to people who have commented on your pictures — a simple “thank you” might suffice. Finally, don't forget that this platform has real potential to make real connections with other artists. If you like an artist's work or they are doing something interesting, don't be afraid to reach out and let them know - you never know what can come from these relationships. 

TIP: When replying to someone in the comment section, make sure to include their username starting with the “@” symbol. This will send them a notification—otherwise, they won’t see it!

5. Create Good Content

We’ve said it before, and we’ll say it again: always go for quality over quantity. Instagram is a wonderful chance to share your experience as an artist with your fans. Stay enthusiastic, authentic, and follow the 80/20 rule, and people will flock to your intriguing account.

If you are scrambling to find something to share, try posting works-in-progress, time-lapse videos of you creating, your favorite corner of the studio, a newfound inspiration, or a detailed close-up. Or, do a little digging on artist accounts you admire, then make their ideas your own!

TIP: Check out the free design website called Canva! When the challenge is to have fresh content every day, Canva makes the job a whole lot easier. Their Instagram hub is chock full of easy-to-use templates and drag-and-drop elements for quick yet effective designs! Keep your followers curious, share your passion, and build your art business with eye-catching Insta stories, posts, and ads that inspire engagement - the key to a growing Instagram account!

6. Post Enough, But Not Too Much

CoSchedule found that posting one to two images a day is the sweet spot for Instagram. If you post more than once, remember to mix up what type of content you are sharing with your potential art buyers to keep their attention. And, try to stick to a consistent posting schedule to always stay fresh in their minds.

What are the best times to post? 2:00 a.m., 8:00 to 9:00 a.m., and 5:00 p.m. found CoSchedule. That way, your posts are seen first thing in the morning before working hours or after work when fans flip through Instagram to unwind.

7. Hashtag the Right Way

All the pop culture jokes aside, hashtags serve an important purpose on Instagram — they are the keywords and phrases that buyers can use to find your art! With one carefully selected hashtag, a collector might come across your account and snatch up a few pieces. It’s just one more way social media is changing the art world. So, which hashtags should you choose?

The easiest way is to take a look at some popular artist accounts on Instagram. See what hashtags they are using and how many, then test it for yourself and see what works best. A general rule is to use five to ten hashtags per post, but you can use up to thirty. You can even create your own brand hashtag with your studio name or something similar!

TIP: Crowding dozens of hashtags into your caption can leave your post feeling cluttered and your message overwhelmed. If you need a fix, include your hashtags a couple of lines down from your caption with a dash or period on each line in between. Or, add a separate comment with your hashtags instead.

Artist @oodlies keeps the appearance of her Instagram posts clean by dropping down her hashtags.

8. Share Your Account with the World

Sometimes all it takes to get more Instagram followers is a little visibility. Get the Insta word out by including a link to your account on your other social media pages, and remind fans to follow you periodically.

Don’t stop there! Put an Instagram icon on your website, and add your username on business cards, event materials, and more. Do you have a newsletter? Share your account with your email followers. All these steps can add up to get more eyes on your art and more art customers.

9. Find What Works

With a free business account, Instagram offers insights that can make using the social media app easier for your art business. You’ll be able to see fan demographics, how often your post was viewed, commented on, liked, and more. Keep track of the best days, times, content type, and hashtags you are posting, and you’ll be on your way to using Instagram more effectively to sell more art.

What’s the bottom line?

The more you can impress art fans and customers, the more interested they will be in buying your art. And, that includes both in person and online. These days your Instagram account is an extension of your art brand, but it’s also the perfect platform to bewitch buyers. Follow these steps to level up your Instagram account, and see how far it can propel your art business.

Want to step up the rest of your social media accounts in 2017? Check out this fresh social media strategy for artists.
 

40 tips on how to promote your Instagram

1. Do not forget to put hashtags that will help increase the number of subscribers: #instafollow, #l4l (Like for like), #tagforlikes and #followback.

2. Like as much as possible. For every 100 likes you give to random photos, you will get an average of 6 new followers.

3. Run contest . The easiest way to do this is to post a themed picture and ask people to like it so they can participate.

4. Start promoting profile on your pages in other social networks. Write what your blog is about and why people should read it and invite them to join.

5. Be generous with likes and comments - this is the easiest way to attract new subscribers.

6. Use common hashtags to make your photos visible in the global search. Among the most popular are #love, #instagood, #fashion and #photooftheday.

@westwingde

7. Time matters. Research has shown that the best time to fast is between 2 pm and 5 pm.

8. Follow people who use popular hashtags (#followme, #likeforlike) because many of them will follow you back.

9. Remember, quality is important , not quantity. Monitor your profile and leave only beautiful and high-quality photos. Believe me, no one is interested in flipping through hundreds of photos of salads.

10. Love the Mayfair filter. Track Maven listed this filter on The Fortune 500 Instagram as the best choice for marketers.

11. Check that you have completed the biography section . Complete it with suitable words and hashtags, and also provide a link to your website. But remember: no spam! Otherwise, subscribers will lose interest in the profile.

12. Ask questions to subscribers. This is a great way to connect with your target audience.

13. Post on Sundays . It is on this day that people post photos a little, so your post will be seen by the maximum number of people.

@nastiapoberezhna

14. Be consistent with . Think about who and why you are doing this. The more clearly you answer these questions, the faster you will attract the right audience.

15. Call people to action. For example, ask them to write their opinion about your photo in the comments.

16. Don't be afraid to post often. It may seem that the more often the photos flash, the more indifferent the subscribers behave. But according to the Union Metrics program, there is no relationship between posting frequency and audience activity. At least negative.

17. Follow suggested users. Go to settings and select "Find and invite friends" and then "Recommended users".

18. Set geolocation . This will be especially useful if you run an Instagram company. So you will have the opportunity to attract new subscribers-neighbors.

19. Schedule publications with the Later program. Consistency never hurt anyone.

20. Agree with popular blogger to advertise your profile or product. So information about you will quickly scatter over the network.

21. Research has shown that blue images get 24% more likes than orange or red images. Post something blue and see for yourself!

22. Let fast on Wednesdays become your obligatory ritual. This is because posts get more attention and likes in the middle of the week.

23. Write the word "comment" more often in posts. This encourages your followers to share their opinions and be more willing to join the discussion.

24. Post photos showing 's face. According to research, such publications are 35% more popular than others.

25. Tag in photos of people. Your post will also be seen by friends of friends.

26. Remember the rule: the more light the better.

27. If you have a business account, create a branded hashtag . So users can specify it when purchasing a product. And it will increase your visibility on Instagram several times over.

28. Share live photos. Show that behind the beautiful picture there are living people .

29. Business trick: share photos of your followers mentioning your brand or product. This pleasant step shows that you value each client. In return, they will definitely share your photos in their feed.

30. Brand yourself : Use your nickname for more than just your profile. A notebook, a case or a branded sticker on a car will surely attract the attention of potential subscribers.

@romantimo3

31. Invite friends from Facebook to follow you. To do this, in the profile settings, select "Find friends on Facebook."

32. People love stories. Share your experiences and thoughts, so you will gain their trust and establish contact. Just remember that the post should be emotional and bright, not snot in sugar.

33. Tag people , even in stories, don't be lazy.

34. Do not be shy in your posts to ask for likes . As practice has shown, such publications receive 89% more likes.

35. In advance plan not only time, but also content. Prepare your materials and only then start filling out your feed. For example, write posts for a few days in advance, and then publish them gradually. The Instagram filling schedule will help you stay focused on the main topic of the blog.

36. Post a motivational or inspirational quote .

37. Synchronize phone book with your account. Go to settings and select "Contacts" in the "For Subscriptions" section.

38. Be active on profiles with similar topics. Especially if you run a business profile. Chat in the comments , ask questions and let influencers know about you.

39. Collaborate with other users. Find accounts with the same number of followers and invite their owners to arrange a joint promotion. This will help you and your partners to win an audience and attract the attention of new people.

40. Create a unique hashtag, by which you can organize a challenge for your subscribers.

According to cosmo.com.ua

Tags: Instagram, blog, how to become famous, tips, social networks Lyudmila is in touch, a marketer at Altcraft. Instagram already has 1.3 billion users, photo and video content service is one of the top social networks in the world and continues to grow. Instagram brings money to brands and bloggers - it is the most effective platform for influencer marketing in 2020-2021. Bloggers earn up to $10,000 from one advertising post. Brands increase the audience, increase loyalty and sales - 90% of Instagram users are subscribed to commercial accounts.

52937 views

Instagram is a rapidly changing social network with unpredictable algorithms. There is huge competition here, but the question of how to promote Instagram for brands and bloggers remains relevant. We tell you what will work and what will not work in 2022: how to promote a blog on Instagram using free and paid promotion methods.

Before promotion

It is useless to start development without strategy and account preparation. Therefore, first:

  • Set up an Instagram profile so that the user immediately understands what your account is about and what you offer.

What's important:

  • A name that matches the subject of the account.
  • Description in the profile header: USP, benefits, name (if the account is an individual).
  • Location if you run an offline business or work in a specific area.
  • A link to a website or your other content.
  • Page navigation in live stories: prices, location, FAQs and other information.
  • Clean your account from inactive subscribers if the profile has been maintained for a long time. Subscribers who do not respond to your content in any way are bad for promotion.

Example. Instagram sees: only 10 out of 1000 subscribers watch your content. The social network understands that the content is uninteresting and stops showing it. Subscribers by themselves are not an indicator of the success of an account, it is important to involve the audience.

  • Switch to a business account to get statistics and analyze audience reactions to content.
  • Prepare a development strategy. Any promotion is a plan and regularity. One-time actions will not bring results. Define goals - why do you need promotion on Instagram, what do you want to get: subscribers, sales, advertisers, or something else. Prepare a content plan with regular posts, stories and Reels.

Free promotion methods

Reels

Reels is a short video format (15-30 seconds) that Instagram launched worldwide in the summer of 2021. The social network also promised to promote the video format. Therefore, now Reels is the most effective way to promote your account for free. Social media gives Reels an outside reach. If stories and posts work for an existing audience (although posts also sometimes get into recommendations), then Reels has more opportunities. Getting a million views for an account with a couple of thousand subscribers is real.

Another advantage of Reels for promotion is the lifetime. Stories disappear after 24 hours, the post is shown for a couple of days, and Reels “spins” even after a while. Also, one video in Reels can “pull” others along with it: the social network sees that a particular video is interesting to the audience and shows the previously created ones.

Example Reels

Commenting

Don't confuse this method with spam comments for everyone. Popular, but meaningless, remains automatic commenting. With this method, there are situations when the inscription “what a beautiful photo” appears under the mourning post with a candle, or there are off-topic comments. You shouldn't do that.

Unsuccessful automatic commenting

How to get followers on Instagram through comments:

  • Comment thoughtfully and to the point. Communicate in a friendly and honest way - try to make friends, and not advertise yourself.
  • Chat in the comments under the posts of personal accounts of ordinary users, bloggers and brands. A user with a small number of followers is more likely to notice you and visit your page. Major bloggers and brands are unlikely to subscribe, but other subscribers will see an interesting comment.

Hashtags

Promotion with the help of hashtags is a legal method of promotion that is unlikely to give huge coverage, but it will still attract some part of the audience. Instagram has a separate search for hashtags and a subscription to them.

Which hashtags to set for promotion:

  • Thematic, which relate to your field, and localized, if you are tied to some territory.
  • The topic of the hashtag should match the topic of the post and photo, then Instagram better understands what your post is about and shows it to the right audience.
  • Do not choose high-frequency hashtags from 500 thousand. The more often a hashtag is used, the less likely your post will be seen.
  • Check the relevance of hashtags. If they were last used two years ago, they don't work.

An example of topical hashtags

How many hashtags to use? There is no single answer. Instagram allows you to add up to 30. But such a “canvas” does not always work. Irrelevant hashtags will reduce reach and minimize the effect of relevant ones. Therefore, experiment and do not copy the same hashtags from post to post - this is inefficient. Another social network may think that you are a robot and block your account.

Cross-promo

This method will not fit the query "How to promote instagram from scratch". An account for cross-promotion or mutual PR should already have an audience.

What we do next:

  • We are looking for an account with a similar or related theme and with approximately the same number of subscribers.
  • Sharing content, such as guest posting, live streaming, or collaborative marathons.

An example of a successful cross-promotion is a sportswear brand account launching a marathon of fast workouts with a fitness trainer.

Promotion on other platforms

If you are actively running another channel (Youtube, Yandex.Zen and others), invite the audience to subscribe to your Instagram.

Important! Users should understand why they need another account of yours. It is unlikely that subscribers are interested in watching the same content. Work with different formats and themes.

An example of such a promotion method from a blogger with a promoted Youtube channel with expert information. The girl offers to subscribe to her Instagram, where she shares her personal.

Instagram promotion on the blogger's Youtube channel

User Content

Works for brands and individuals who want to promote their account.

An option for a brand is to invite users to post a photo with their product and a special hashtag. Then the brand reposts these publications to its page.

For personal accounts, tag brands. Then there is a chance that the Instagram page will be reposted to the brand account. It turns out win-win - the user gets more coverage, and the brand gets more content.

Location

Adding locations to the account description and posts to Instagram promotion is an additional way. This is especially true for local businesses and events. Just put a location and wait for thousands of subscribers will not work.

Paid promotion methods

Targeted advertising

Instagram official advertising is an opportunity to reach an audience with specific interests. If the algorithms themselves decide who to show your Reels or post to, then in advertising you set the audience yourself. Instagram offers to advertise in the feed, stories and Reels.

Examples of targeted advertising on Instagram: in the feed and in stories

Advertising is set up on Instagram itself or through the Facebook advertising account (if the account is linked to the page). For advertising on Instagram, goals are available: visiting an account, a website and increasing engagement - more messages. The audience can be selected automatically or configured, but the criteria are limited.

Setting up an advertising campaign on Instagram

There are more opportunities to designate an audience in the Facebook advertising account.

Possible goals of an advertising campaign in the Facebook advertising account

The downside of advertising on the social network is an impressive list of restrictions that are constantly changing. For violation of the rules, advertising is stopped, and sometimes the account is blocked without explanation.

Advertising with influencers

Influence marketing remains trending in 2022 as the blogging market grows. Therefore, Instagram promotion through opinion leaders is still relevant. Advertising among bloggers, famous personalities and experts is more trustworthy and is perceived as a recommendation of a familiar person. Advertising options for influencers: native (does not look like advertising) or direct.

Advertising with bloggers

How not to promote on Instagram

If to the question: “How to promote an account on Instagram”, someone offers cheating and giveaways, then run. Gray methods of promotion will not only not be useful, but will also destroy your account. Read about them and forget.

Giveaway

Giveaways are contests from influencers in which you need to subscribe to the page and all sponsors of the giveaway in order to participate in the prize draw. Subscription is a prerequisite for the draw. This is how sponsors gain a new audience, but after the draw:

  • users unsubscribe because their interest is a prize, not a sponsor's page;
  • Instagram algorithms see a large number of unsubscribes and reduce profile coverage;
  • it is difficult to save such an account.

Even during a giveaway, the gathered audience is ballast. Prize users are not involved in the content. For Instagram algorithms, this is a sign of irrelevant content.

Cheat bots and comments

Instead of live subscribers, you get fake accounts - bots that create the appearance, but in fact "drown" the account. For algorithms, the more subscribers, the more engagement should be. If the subscribers are bots, there is no activity from them. Instagram sees an uninteresting account and does not show it not only in recommendations, but also to subscribers. The social network also fights against bots and suspicious activity, bans accounts that are engaged in cheating.

Activity chats

They create the illusion of involvement, show social networks and other subscribers interest in the account. These are groups where users gather who like, comment on posts and watch each other's stories. The main disadvantage of the method is an irrelevant audience. If this method is still possible in an account from scratch, then after growth it will most likely harm - you will not see real involvement and interest in the content, so you will not understand how to improve it.

Mass following and mass liking

The essence of the methods is a subscription to many accounts that can be the target audience or/and likes to posts of different people. The goal is to draw attention to your account: the user will replace your activity and subscribe in response. But the methods are no longer relevant: users do not respond, but Instagram punishes for such promotion. The social network has a limit of subscriptions, unsubscribes, likes, comments, marks, and even the number of publications. For suspicious activity, the user receives a ban. If you resort to the help of automated third-party services, the risks of losing your account forever increase.

Summary

Start promoting your Instagram account by creating a strategy and profile packaging: a clear description and location designation.

Learn more