How to get more instagram

How To Get More Followers on Instagram [5 Simple Steps]

Starting fresh on social or just trying to build your online brand? You’re probably wondering how to get more followers on Instagram.

And no, we don’t mean buying followers or using bots. Those tricks might boost your follower count for a short time, but they won’t do you any favors long-term.

That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand.

Check out our in-depth guide to learn how to grow Instagram followers organically.

Step 1. Lay the groundwork

Step 2. Create great content

Step 3. Make yourself findable

Step 4. Engage with your community

Step 5. Keep learning

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

How to get more Instagram followers for free

No time to read the whole guide? Check out the video below for what you need to grow on Instagram this year:

Otherwise, it’s time to roll up your sleeves and get to work.

Step 1. Lay the groundwork

Have a thoughtful Instagram marketing strategy

If you want to be effective on social, you need a clear plan.

Getting more Instagram followers is a great starter goal. But followers alone won’t create a successful Instagram account. Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives.

Think about the reasons why you want more Instagram followers. What do you really hope to accomplish? Maybe you want to:

• increase brand awareness
• boost product sales
• drive traffic to your website.

Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following.

Define your target audience

Ask yourself some questions about who you’re trying to reach:

• Where do they live?
• What do they do for work?
• When and how do they use Instagram?
• What are their pain points and challenges?

The answers to these questions will help you craft content to connect with the people on Instagram who are most likely to give you a follow.

They will also help you consistently deliver content that will keep your audience engaged for the long run.

Create a consistent brand story and aesthetic

Maybe you want to show off how your product is made. Or humanize your brand by sharing an employee’s perspective. An aspirational brand might showcase the lifestyle or achievements of your customers.

No matter what you’re going for, it’s important to maintain a consistent brand voice, personality and look.

Your posts should be easily recognizable at a glance. Think of your Instagram grid as one cohesive unit. You can always use Instagram Stories to share content that doesn’t quite fit with the look and feel of your main feed.

Your products don’t have to look the same, either. You can use styling to give your grid a consistent look and feel, like @themillerswifecustomcookies does:

Source: @themillerswifecustomcookies on Instagram

Use keywords to appear in searches

Before people can follow you on Instagram, they have to find you. But not all text on Instagram is searchable. Only two fields on Instagram contribute to search results: name and username.

Your username is your Instagram handle. It should be consistent with the handle you use on other social networks since this also makes it easier for people to find you. Use your brand name or a variation of your name that people are likely to use when searching for your brand.

Your name can be anything you like, up to 30 characters. You don’t want to keyword-stuff, but including your most relevant keyword in the name field can make you easier to find.

For example, travel writer Claudia Laroye (@itsclaudiatravels) includes the keyphrase “travel writer” in her Instagram name. Now, she’s more likely to be found by people looking for travel content or writers.

Source: @itsclaudiatravels on Instagram

Optimize your Instagram bio and profile

Two-thirds of Instagram business profile visits are from non-followers. If your bio and profile convince them to click the follow button, those visitors may become followers.

Your profile includes your name and username fields (mentioned above), your website and your bio.

Your bio can be up to 150 characters, so make the most of it. Convey your brand identity and show new visitors why they should follow you. What kind of content can they expect?

This bio from @abstractaerialart sums up the account’s purpose and promise in a quick, easy-to-digest way:

Source: @abstractaerialart on Instagram

If you have a professional account (business or Creator), you can include extra info in your profile, like your contact information, type of business, and location.

Step 2. Create great content

Design a gorgeous Instagram grid

Sure, this might seem obvious, but it’s critical when thinking about getting followers on Instagram. Every post on your Instagram grid must be high-quality and visually engaging.

When new users visit your profile, the content should make them want to see more (and click Follow).

Give commercial photographer @nelsonmouellic a round of applause for this visual feat.

Write compelling, long captions

Instagram is a visual social media platform, but great Instagram captions help you get more reach and engagement.

Here are some key strategies to keep in mind:

• Put the most important words up front. If the caption is more than 125 characters long, users must tap “more” to see the whole thing. Make the most of those first words to inspire that extra tap.
• Ask a question. This makes it easy for your audience to leave a comment. That increased engagement will help make your account visible to more people.
• Use emoji. Emoji add a bit of variety and can make your caption more enticing. Just make sure you use those emoji correctly!
• Try different caption lengths. Our data shows that long captions are more likely to improve engagement, but ultra-short captions can also be very effective when the visuals speak for themselves.

Will Tang of Going Awesome Places posts great photos with detailed captions that tell the story behind the shot. His Insta bio calls him a “creator of ridiculously detailed itineraries and guides.” That means this caption approach is very on-brand.

View this post on Instagram

A post shared by Will | Going Awesome Places (@goingawesomeplaces)

Post content that’s meant to be re-shared

Your audience wants to engage with content that’s useful and inspiring. So when planning your posts, think about types of content that other people might like to share.

People love sharing infographics. Feed that desire by supplying your followers with your expert insights. If someone embeds your Instagram posts in their blog, you’re exposed to a whole new audience of potential followers.

People can also re-share your posts in their Instagram Stories. These posts are clickable, so anyone who wants to know more can click through to your original post. It’s another easy way to expand your reach to new audiences and potential new followers.

For example, here’s how a Hootsuite post about LinkedIn demographics looks when shared to my Instagram Story.

Embrace Instagram Stories

If you want more Instagram followers, you need to use Instagram Stories. Half a billion Instagram accounts use Stories every day, and 45% of the most-viewed Stories are from businesses.

People who use Stories are highly engaged. Plus, you can use the hashtag and location features in your stories to expose them to people who do not already follow you.

Make the most of Stories highlights

Put a lot of effort into an Instagram Story and not quite ready to say goodbye after 24 hours? Pinned Stories highlights are a great way to introduce your brand to people who visit your profile. So pack those highlights with great info and content to show new visitors why they should follow you.

Don’t forget to customize the cover photos on your highlights, too. Supplement company Vega keeps things on-brand and plant-friendly with their custom green highlights.

Source: Vega on Instagram

Post consistently

Your existing followers want to see content from you. That’s why they followed you in the first place. So give them what they want!

When users interact with your posts, those engagements tell Instagram’s algorithm that your content is valuable. Those interactions will then boost your reach. So giving your existing followers something great to interact with can help bring in new Instagram followers.

How often should you post? According to our analysis, between 3-7 times per week.

Post at the right time

Instagram uses an algorithm, not a chronological feed. But timing is still important to the algorithm.

Hootsuite’s social team found that the best time to post on Instagram is between 8 AM -12 PM PST or 4-5 PM PST on weekdays.

But your audience might have different habits than ours. A tool like Hootsuite Analytics can show you the best time to post for your audience based on past engagement, impressions or traffic.

Source: Hootsuite Analytics

Try Hootsuite for free. You can cancel anytime.

Start testing various times and measuring results. For example, if you’re a retail brand, you might want to test posting during lunch

Schedule your posts and stories

What if the best time to post to your account is 3 AM? (Hey, it happens.) Use a desktop-based Instagram tool like Hootsuite to schedule and publish directly to Instagram.

Scheduling your Instagram posts in advance allows you to plan a cohesive grid that tells an overarching story. It also allows you to dedicate time to creating excellent captions rather than trying to come up with something witty on the fly.

You can also use Hootsuite to schedule Instagram Stories and Reels.

Step 3. Make yourself findable

Use relevant hashtags to reach new users

Sadly, the text of your Instagram posts isn’t searchable. But your hashtags are. Using hashtags thoughtfully can be a good way to get followers on Instagram for free. You can even create your own branded hashtags.

Relevant hashtags can help people find your content. Instagram users can even follow hashtags. That means your hashtagged content may appear in the feeds of people who do not yet follow your account.

You can include up to 30 hashtags in an Instagram post, but don’t go overboard. Instead, do some experimenting to learn how many hashtags work best for your particular account.

Avoid hashtag gimmicks such as #likeforlike, #tagsforlikes, or #followme. These may give you a temporary boost in followers. But those people aren’t interested in what makes you and your content special. They’re not going to help you build a meaningful, engaged audience on Instagram.

Instead, focus on using highly targeted hashtags specific to your photo, product, or business, like stylist Dee Campling does in this #wfh shot.

View this post on Instagram

A post shared by Dee Campling (@deecampling)

Tag your location

If the location of your post or Story is clear, it’s worth adding a location tag. It’s another easy way for people to find your content on Instagram.

View this post on Instagram

A post shared by Instagram’s @Creators (@creators)

If your business has a physical location, tag it and encourage customers to do the same. Users can then click on that location and see all photos and Stories posted from your store, restaurant, or office.

For example, here’s what you get when you search for the location of Van Wonderen Stroopwafels in Amsterdam:

Source: Instagram

If you’re posting from a conference or event, adding your location can help you connect with other attendees. This will expose your account to a highly relevant group of new potential Instagram followers.

Tag relevant users

It’s easy to tag Instagram users featured in your photos. Just use an @-mention in your caption or Instagram’s tagging functionality within the post.

Users are notified when they’re tagged, so tags encourage them to engage with and share the post. Your post will also appear on the Tagged tab of their Instagram profile.

You can also tag users in your Instagram Stories. Then, they can post shared content to their own Story with just a couple of taps. If they do so, their viewers can click through to your account.

Be careful, though. Tagging someone just to get their attention isn’t a great idea. Instead, only tag users featured in your photo or relevant to your post’s content.

Some potentially relevant users to tag might include:

• Customers
• Suppliers
• Other relevant businesses
• Colleagues or employees
• Someone who taught you a skill or told you about something you share in the post
• Anyone who appears in the photo

Encourage others to tag you

Another way to introduce your Instagram account to a new audience is to ask other Instagram users to tag you. When they tag you in a post, their audience sees your handle and can click on it if they want to learn more.

Your bio is a great place to ask people to tag you on Instagram.

For example, Visit the USA asks Instagrammers to tag them for a chance to be featured on their account.

Source: @visittheusa on Instagram

Cross-promote your Instagram account on other networks

If you want to get followers on Instagram for free, you need to make it easy for people to find you.

Your Instagram profile should be easily discoverable. If you’ve already built a following on another social network, let those fans know about your Instagram account.

Share a link to your Instagram profile and give your existing social followers a reason to check it out. (Like an Instagram-exclusive coupon code, event, or contest.)

When BlogHer hosted Jameela Jamil for an Instagram Live, they made sure to promote it on their Facebook Page as well.

If you’re just starting your Instagram account, make sure to post some content before you promote the account elsewhere. Aim for a minimum of 12 posts.

You could also highlight some of your best Instagram posts on your other social channels. Consider boosting these posts with paid advertising so your other social followers can find and follow you on Instagram.

Embed Instagram posts in your blog

You’ve already seen some embedded Instagram posts in this blog. These clickable posts allow users to head directly to the relevant post or Instagram profile.

Embedding your own Instagram posts in your blog is an easy way to share your content and drive traffic to your profile. Every new visitor to your Instagram profile is a potential new follower.

For example, say Hootsuite wanted to announce our mascot’s makeover. Sure, we could share a few pictures of Owly’s new look.

But we could also embed an Instagram post, like this:

View this post on Instagram

A post shared by Hootsuite 🦉 (@hootsuite)

Any time you’re sharing visual content like photos, charts, or infographics in your blog, there’s an opportunity to embed an Instagram post with that content instead.

Share your Instagram account in other communications

Think beyond your social channels when sharing your Instagram account.

You can link to your Instagram account on your website, in your email signature, and in your online newsletters. The link doesn’t have to be big, either. You can use a small Instagram icon.

If you’re promoting a new Instagram account, a quick email blast is a great way to get free Instagram followers fast.

And don’t forget about your offline materials. You can include your Instagram handle on coasters, posters, packing slips, business cards, or packaging. It’s a simple way to drive more free Instagram followers to your account.

Use Instagram QR codes

Your Instagram QR code is a scannable code that allows other Instagram users to follow you instantly. It’s another easy way to promote your account on physical materials like packing slips, signage, and product packaging.

Your QR code is also a great way to get new followers in real time at networking events and conferences. People you connect with in person can scan your code to follow you without having to type out your handle. Try printing it out and tucking it into your namebadge holder for easy access.

Find your Instagram QR code by tapping on the three lines icon at the top right of your Instagram profile and selecting QR Code .

Try to get featured

Feature accounts are Instagram accounts that curate and re-share content based on a hashtag or tagging. Some of these accounts have a huge following. If they share one of your posts (along with your handle), they can send a new stream of Instagram followers your way.

There’s a feature account for just about every niche and interest on Instagram, so start exploring.

For example, @damngoodstitch features embroidery posts. The account has more than 180,000 followers.

View this post on Instagram

A post shared by DamnGoodStitch (@damngoodstitch)

Aim for the Explore page

The Explore page is what you see when you click on the magnifying glass icon at the bottom of the Instagram app. According to Instagram itself, this is where “you can find photos and videos that you might like from accounts you don’t yet follow.”

Half of Instagram accounts visit Explore every month. That’s a huge opportunity for brands looking to grow their audience.

Ending up on the Explore tab isn’t easy. Luckily, we’ve got an entire article dedicated to helping you get there.

You can also pay to get into the Explore feed by selecting Explore as an ad placement.

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

Get the free guide right now!

Source: Instagram

Step 4. Engage with your community

Follow relevant accounts

You should only tag people in an Instagram post when the content is directly relevant to them. But you can follow anyone you like. And when you follow a user on Instagram, there’s a good chance they will check out your feed and consider following you back.

Social listening is great for finding conversations and influential users (a.k.a. influencers) to follow.

Instagram’s “Suggestions For You” section is also a handy resource for finding relevant accounts to follow. These suggestions show up in your Instagram feed between posts, in between Stories, or on the right side of the screen on a computer.

Just remember not to follow too many other accounts too fast. Your follower ratio, or the number of people who follow you compared to how many you follow, is important for credibility.

And don’t follow people just to get their attention, only to unfollow after they follow you back. This is kind of a jerk move and will hurt your Instagram reputation.

Engage with existing communities

Like all social media networks, Instagram is about the communities built within it. So make sure you’re participating in those spaces.

Get involved by liking, commenting on, and sharing content from other credible users in your community. Avoid generic comments (like “Awesome post!”) that look like they come from bots.

Engaging with other posts helps draw attention (and potential new followers) in two ways:

1. People get notifications when you like and comment on their posts. They may check out your profile to return the favor.
2. If others find your comments thoughtful or intriguing, they may check out your profile.

Work with influencers in your niche

Here’s an important stat for anyone thinking about how to get more followers on Instagram: 60% of consumers say they’d follow a brand on Instagram after seeing it promoted by an influencer they trust.

If you’re not working with influencers now, then you should definitely consider it. Luckily, we’ve got a whole guide on Influencer marketing to help you out.

Collaborate with other brands

Don’t be afraid to reach out to other brands to see if there’s a way that you can work together on Instagram. The right kind of collaboration could help everyone involved get more Instagram followers.

Think about businesses you already collaborate with in other ways. Maybe you’re connected in a local business improvement association or shopping area. How could you work together on Instagram?

One common option is to host a contest featuring products from multiple companies, like Rocky Mountain Soap Company did with Annika Mang of @borntobeadventurous.

View this post on Instagram

A post shared by Rocky Mountain Soap Company (@rockymountainsoapco)

Try an Instagram Live collaboration

Live video keeps getting more popular, and Instagram is a great place to take advantage of the trend. Users are notified when an account they follow starts broadcasting live, so a live video really grabs attention.

To get your Live video in front of a new audience, use the “Go live with a friend” option to co-host a live video with someone else in your industry. Ask the other person to host a Live video, then invite you as a guest. The two of you will appear in a split screen, introducing you to all of their followers.

For example, Design Emergency hosts a weekly Instagram Live to interview key figures in the design world.

View this post on Instagram

A post shared by Design Emergency (@design.emergency)

Likewise, Wine Spectator‘s Straight Talk series features interviews with industry insiders.

View this post on Instagram

A post shared by Wine Spectator Magazine (@wine_spectator)

Use interactivity features in Stories

Instagram Stories offer plenty of interactive features to engage users, like poll, question, and chat stickers. These stickers are a simple, low-stakes way for your audience to engage with your content.

Polling stickers increased three-second video views in 90% of Instagram’s beta campaigns for this feature.

Source: Instagram

If users come across your Story from a hashtag or location page, they can engage right away. It’s a great way to make them want to learn more about your brand by giving you a follow.

Pin your best comments

One of Instagram’s little-known features is the ability to pin up to three comments for each post.

Today we’re rolling out pinned comments everywhere. 📌

That means you can a pin a few comments to the top of your feed post and better manage the conversation. pic.twitter.com/iPCMJVLxMh

— Instagram (@instagram) July 7, 2020

There are a couple of ways you can use this feature as part of your plan to get more followers on Instagram.

1. Use pinned comments to extend your caption beyond 2,200 characters by continuing the story in the comments. This lets you take on more detailed and in-depth storytelling, which may be a fit for some accounts.
2. Pin your favorite comments from other users, especially if they are creating a lot of engagement.

This feature can help you manage the conversation on your posts and create more opportunities for engagement.

Step 5. Keep learning

Create an AR filter

AR filters for Instagram Stories are photo effects Instagrammers can use to modify photos taken through their mobile phone’s front and back cameras.

Those posts with puppy ears? Those are done with an AR (Augmented Reality) filter. Those “which [vegetable/pizza/emoji/etc.] are you?” posts? Yup, those use AR filters too.

Any Instagram user can now create an AR filter. The filters you create live in their own section of your Instagram profile.

Source: @paigepiskin on Instagram

If your filter is not promotional or branded, it will also appear in the Instagram Stories effects gallery, where any Instagrammer can find it.

How does creating an AR filter help you get more Instagram followers? Your account name appears in the top left corner whenever anyone uses your AR filter. It’s clickable and can drive more new visitors to your profile.

Source: @gucci on Instagram

Run contests

Contests on Instagram are a great way to help you get more followers. Just make sure your entry process involves asking people to follow you and comment on one of your photos by tagging a friend.

View this post on Instagram

A post shared by Hotel Casa Amsterdam (@hotelcasa_amsterdam)

Tagged friends will also see your post and may choose to follow your account as well.

Encouraging user-generated content as part of your contest can also help you reach more people. People will learn about your profile from posts their friends create. This is an effective way to build trust with new followers and get more eyeballs to your page.

Consider advertising on Instagram

Okay, this isn’t exactly a way to get free Instagram followers. But Instagram ads can be a powerful way to reach new followers fast by getting your content in front of people who would otherwise not see it.

And unlike buying followers, using Instagram ads is a totally legitimate and effective way to get more Instagram followers quickly with a small investment.

Target your audience by location, demographics, and even key behaviors and interests. You can also create a lookalike audience based on the people who already interact with your business.

Besides the feed, you can advertise in Instagram Stories and the Explore feed. For all the details on creating and posting an Instagram ad campaign, check out our detailed Instagram ads guide.

Learn from Instagram Insights

Instagram analytics tools will give you data on impressions for each post, along with reach, engagement, top posts, and more. You can also find demographic information about your followers, including gender, age, and location.

Regularly reviewing this data can help you identify areas where you can adjust your strategy to hel p you get more followers on Instagram.< >

Keep an eye on what time of day your followers use Instagram, so you can post when people are most likely to see and engage with your content. Data nerds who want to go deeper may want to consider a social media management tool like Hootsuite. These tools can show you the best times to post based on impressions, engagement, and traffic. They’ll also give you a bunch of other helpful performance metrics, like your follower growth rate.

Get more Instagram followers using Hootsuite. Schedule content for the most optimal times, streamline engagement, track your performance, and more—all from a single, easy-to-use dashboard. Try it for free.

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23 Ways to Get More Followers on Instagram [Updated for 2022]

Things that increase dopamine in the brain:

-Exercise
-Turmeric.
-Leafy greens.
-Getting more followers on Instagram.

Am I right?

But in all seriousness, growing your Instagram following can help you to raise brand awareness, build relationships, and get more customers to your business. So in this guide, I’m going to share with you 22 free ways (and one paid) to get more followers on Instagram—quality followers, that is.

Table of contents

The 23 ways to get more followers in this post are broken into the following sections:

• How to get more followers with your Instagram bio
• Using creativity & content to attract followers
• How to use follower-friendly hashtags
• Getting more followers through other users
• Best practices for increasing followers
• Tools to help you win more Instagram followers

How to get more followers on Instagram: the bio basics

If you want to get more traffic to your Instagram bio and more followers out of it, you need to treat it like a landing page and optimize it. Here’s how to do it.

1. Give people a reason to follow you

Instead of (or in addition to) just putting your credentials, slogan, or value proposition in your Instagram bio, give potential followers a clear picture of what they can expect if they follow you. For example:

• Follow for dog training tips; prepare for cuteness overload.
• Follow me if you’re into, you know, securing your financial future and binary options.
• Your go-to for quick marketing tips and brilliant, original memes.
• Cooking tips for the cullinarily challenged.

2. Pick the right handle

First thing’s first, make sure your Instagram handle is as close to your business name and to your other social media handles as possible. This ensures your account will be easy to remember, find, and recognize.

3. Make sure it’s a business profile

An Instagram business profile gives you access to analytics that will show you who your followers are, what content they like best, and whether you’re gaining or losing them. If you haven’t made the switch, go to the hamburger in the top right of your bio, tap Settings, then tap Switch to Professional Account. Select your category, provide your business details, and you’ll be good to go.

4. Nix the boring bio link

This is prime Instagram real estate. Do you really want it to link to your homepage? Yawn. The best Instagram bios change their bio link up at least bi-weekly and send people to new or popular content, promo codes, landing pages, and more.

Better yet, you could use an app like Linktree to share multiple links to value-add destinations like website pages, blog posts, deals, and more.

An effective link tree can show your value and win over followers.

5. Focus on quality followers

There are a billion Instagram users (literally). But do you want disengaged onlookers who breathe no life into your account? Fickle followers that unfollow just as quickly? Didn’t think so. You want followers who:

• Comment on, like, and share your posts.
• Appreciate your content and give you a sense of purpose.
• Convert into leads and customers.
• Help you to get more great followers.

If Instagram followers are candy, you’re not trying to break open a pinata and pounce. You’re looking to curate a box of fine chocolates and cultivate a community.

How to get more Instagram followers with your content

Now that your profile is optimized for fruitful and fabulous followership, it’s time to start attracting more people to it. Here’s how to use content and creativity to get more Instagram followers.

6. Make use of all the formats

One thing that distinguishes Instagram from other popular social media platforms is its different formats. These keep the user’s attention and allow you to show different aspects of your brand. So take advantage of:

• Feed posts: photos and videos of best quality.
• Stories: shortlived content, more raw and spontaneous (Stories hacks here).
• Reels: videos with a little extra focus on the entertainment factor (creative Reels ideas here).
• Lives: real-time videos, great for tutorials and AMAs (how to run a great IG Live here).

The more facets of your business a person can get familiar with, the more likely they are to develop an affinity for and follow you. Not sure what to do with all those formats? You can get more ideas on what to post on Instagram here.

7. Publish great content—consistently

This is paramount to your entire social media marketing strategy—not just Instagram. The great content part goes without saying, but the consistency part often gets overlooked. One great post might win you a follow, but now you’re in the spotlight. They’re seeing your content regularly and if you can’t continue delivering what brought them in in the first place, you’ll get the unfollow. So, what makes great content on Instagram?

• Useful: relevant to your industry and your audience’s needs. Tips, facts, news, ideas.
• Thoughtful: speaks to their values, lifestyles, and personalities.
• Interactive: makes you fun to follow! Polls, questions, Lives, contests, shareable content.
• Entertaining: captures and keeps attention. Attractive design, movement, emotion, humor, video, boldness.

In Mailchimp’s account below, we see a beautiful mix of posts that cover it all: useful how-tos, thoughtful customer spotlights and a small business support campaign, an interactive post on personal development, and an entertaining video with DJ Khaled.

8. Focus on entertainment

The entertainment factor is increasingly important. Last summer, when Instagram revealed how its algorithm works, it stated it was shifting focus to “full screen, immersive, entertaining, mobile-first video” content. Entertaining content doesn’t have to be action-packed or hilarious. It just needs to be interesting. Creative. Original. Expressive. You can get tips on how to make captivating Instagram videos here.

9. Do your Instagram SEO

SEO isn’t just about getting more Google searchers to your website. Social media platforms are search engines too, and Instagram’s search feature now supports regular keyword searches—not just account or hashtag searches. This has made Instagram SEO even more important now so be sure to:

• Target keywords with your captions and bio
• Add your location to Instagram
• Add alt text to images

10. Cross-promote your account

One of the best ways to promote your Instagram account is to cross-promote. Put links to your social profiles in your website footer, email templates, and signatures. Print out your handle name and put it in a cute frame in your office. Tell your Facebook page visitors where they can find you on Insta. Cross-promote your branded hashtag, too—on your receipts, in print ads, and at relevant events.

Don’t just assume people will find your Instagram account or hashtag. Direct them to it.

11. Develop your own Instagram style

The beauty of design is that there are infinitely many ways to be unique. Choose a style that is distinctly yours so that your posts can be instantly recognizable in the newsfeed. Users follow accounts whose content they can experience, not just see. Oatly is a great example of this:

To develop your own style, make sure you have your overall brand developed. Your positioning, voice, brand colors, audience, and offerings will all play into your Instagram aesthetic.

12. Write good captions

The image may be the focal point of a post, but your Instagram caption can sometimes make or break its impact on your potential followers. What makes a good caption? Originality. What makes something original?

• Wit
• Humor
• Inspiration
• Meaningful stories
• Self-deprecation
• Relatability
• Storytelling
• Intrigue

For example, National Geographic is fantastic at using storytelling alongside their Instagram photos to generate engagement and sharing. Whatever you choose, try to stick with that style so your followers stick with you.

There are endless opportunities for originality. Stay away from generic wallpaper captions and paint something that pops. Here are some lists to help you out:

• 76 Non-Generic Valentine’s Day Instagram Captions
• 54 St. Patrick’s Day Instagram Captions (The Cliche-Free List)
• 131 Not Overused New Year’s Instagram Captions
• 78 Actually Unique Holiday & Christmas Instagram Captions
• 80+ Instagram Captions for Any Business

13. Run Instagram giveaways

These are perhaps the quintessential Instagram follower magnet. First of all, who doesn’t like free stuff or award recognition? Knowing that you run these regularly is sure to get a follow. Second, entry into the contest itself can require following you or tagging a friend. Just make sure the prize is something that is appealing specifically to your ideal customers. Remember, you want to attract a quality following.

And would ya look at that. We’ve got just the post for you >> How to Use Instagram Giveaways to Grow Your Following

14. Get local

Your Instagram marketing strategy should seek to gain followers through content that resonates not just with your ideal customers, but also with your local geographic community. People are immediately drawn to things they’re familiar with and like to see parts of their identity represented online. Here are some ways to do it:

• Post pictures and videos featuring local landmarks and mainstays.
• Share news and niche recommendations.
• Get in on local events. Search your town or city, then tap “places” in search results to see what’s going on.

 

For even more local social media marketing ideas and tips, head to the LOCALiQ Social Media Marketing Lab. White coat optional.

How to get more followers on Instagram through hashtags

Hashtags on Instagram serve multiple purposes. They provide information, add humor, categorize posts, and create a web of content that can lead users anywhere. Here’s how to lead them to the follow button on your bio.

15. Use a mix of hashtag types

Hashtags on Instagram are like keywords on Google. They can be broad or long-tail, high or low-volume, location-based or universal, and can vary in intent. Allow me to show you:

• Broad: #dogsofig
• Long-tail: #dogtraining101
• Local: #dogsofsouthie
• Low intent: #smartdogs
• High intent: #dogtrainerboston
• Evergreen: #clickertraining
• Trending: #valentinedogs
• Branded: #chewydogs

The really specific hashtags are like long-tail keywords that have more intent and help you find the right people, but the broad ones can get you in front of more people in general. You need a mix of bo to grow your following on a platform as massive as Instagram.

16. But don’t take them too seriously

So the big lists of hashtags you see at the bottom of posts do serve a purpose, but should every one of your posts have that? Not if you want your followers to get sick of seeing them and think you’re desperate. Be selective with your hashtags, vary how many you use in each post, and also have fun with them. Some hashtags are purely aesthetic or added for humor or brand voice. Some have nothing to do with your brand but are just fun.

For example:

• #twothingsthatdontmix
• #oneoftheseisnotliketheother
• #mylifeinanutshell
• #youhadonejob
• #neveragain

17. Have an intriguing or actionable branded hashtag

Speaking of having fun, come up with a follower-friendly branded hashtag. In other words, instead of just using your business name or a behind-the-scenes hashtag, come up with something your followers can use in their posts.

Take UPS’s Instagram account, with their brilliant #upsdogs hashtag. Anyone can contribute! More posts with your hashtag = more exposure = more followers.

How to get Instagram followers with other users

There are three types of Instagram users that can help you to get more followers: influencers, your customers and followers, and your competitors. Let’s explore.

18. Go all in on influencer marketing

We all know that getting mentioned by an influencer can win you a score of followers, but this doesn’t happen overnight. Influencer marketing is a careful strategy. You’ll want to:

• Research. Curate a list of influencers who would be the most realistic to reach out to and the most relevant to your following.
• Star small. Target smaller accounts and use those relationships to work your way up.
• Be genuine. Choose one and thoroughly get to know them for a week or two. Turn on notifications for their posts, explore their content elsewhere on the web, and engage with their account. Take your time and build interest in them—not their followers. Then, when you reach out, your ask can be more appealing and your chances of an ongoing relationship are higher.

19. Encourage user-generated content

As good as a business may be, its own promotional content will never be as powerful as that of its customers. Enter user-generated content—posts from other users that tag your handle and/or location or mention your business name in the captions or hashtags.

Whether a user sees UGC on your account or someone else’s your credibility gets a lift and your chances of gaining their following are that much higher. Here’s how to encourage more of it:

• Come up with a fun-to-use branded hashtag as mentioned above.
• Make your location Instagram-friendly with a fun photo opp.
• Engage with and repost user-generated content (seven different ways to repost on Instagram here).
• Run contests where entrants post a picture of them using your product or service.

20. Analyze your competitors

Got a rival that you just can’t seem to catch up to? Do a little social media competitive analysis and find out what they post, how often, when, and in which formats. Follow them closely for a week so you can catch any nuanced strategies they employ. You just might get ideas on what, how, and the best time to post on Instagram to get more followers.

Tools to help you get more Instagram followers

So by now, you know that to get more followers on Instagram, you need to know your audience, engage with them, and create compelling content. The thing is, you’re probably managing more than one social media account for your business, and the more followers you get, the harder it can be to scale your strategy. Here are some free tools that can help you.

21. Social media management tools

It might feel like automation is the opposite of genuine engagement, but social media management tools are designed to help you streamline your personalized strategy. With them you can stay on top of conversations, post consistently through scheduling, monitor your competitors, and sometimes get deeper insights than what the native platform offers.

22. Design and photo editing tools

Instagram offers its own set of filters, stickers, stamps, and special effects so your visuals can look their best, but external design and editing tools can help you achieve the unique look you want. Plus, you can templatize things to ensure consistency and make more great content efficiently. My number one recommendation here is Canva, but there are other free tools out there like Afterlight and Facetune.

23. Instagram advertising

This is the only paid strategy of this post. Organic reach on Instagram has always been considered high. But don’t get too excited, we’re talking 9%. Meaning that your posts will only reach 9% of your full following.

Advertising, on the other hand, gives you the power to get in front of thousands of relevant users. And in addition to your ad’s CTA button, viewers can also view your bio right from your ad. Now, you shouldn’t advertise just to get more followers, but if the platform is right for you, it’s an added bonus.

How to get more followers on Instagram for free [recap]

The secret to getting more quality followers on Instagram that will help your business grow? Patience. It takes time, trial and error, and effort to find your niche and cultivate a community—but it is well worth it. To recap, here are the 23 best ways to get more Instagram followers:

1. Pick the right handle
2. Make sure it’s a business profile
3. Give people a reason to follow you
4. Nix the boring bio link
5. Focus on quality followers
6. Make use of all the formats
7. Publish great content—consistently
8. Focus on entertainment
9. Cross-promote your account
10. Do your Instagram SEO
11. Develop your own Instagram style
12. Write good captions
13. Run Instagram giveaways
14. Get local
15. Use a mix of hashtag types
16. But don’t take them too seriously
17. Have an intriguing or actionable branded hashtag
18. Go all-in on influencer marketing
19. Encourage user-generated content
20. Analyze your competitors
21. Social media management tools
22. Design and photo editing tools
23. Instagram advertising

20 Ways to Get More Followers on Instagram - Plerdy

Instagram's dynamic trend changes allow businesses to find new ways to market. Let's take a look at what business and marketing trends are relevant in 2022:

• Online sales using store links.
• Humorous content and storytelling.
• More attention to story design.
• Using Instagram Reels to increase your reach.
• Cooperation with major bloggers.
• Influencer marketing: collaboration between brands.

How to get more followers on Instagram? Social media junkies demand that companies be competitive and stand out. Stick to trends, experiment and form a marketing strategy that will bring better results and increase the number of subscribers.

Instagram's frequent policy changes encourage brands to be more creative. You can “wind up” the number of subscribers and likes, but the social platform will not allow you to advance and get real customers. We share tips that will allow you to gain an active audience and increase the number of followers on Instagram.

Optimize your bio

150 characters - you need to fit the basic information about the brand into them. What you need to write in the biography, except for the name:

• Key words so that readers can see your account in the search.
• Direction: Describe clearly what your company does.
• Link to a website or shop.
• Call to action, what the user needs to do: follow the link, subscribe, etc.

For example, Claudia Laroye, a writer and traveler, described her activities in her biography. The user can easily find her account by key phrases in the search bar.

Find the best time to post on Instagram

Use Instagram Insights to see when your target audience is most online. So you can post content at the right time and collect more views and likes. Random posting will not give contact with users.

Example below: Collected statistics show when subscribers are most active.

Regular posting

Regular posting helps Instagram algorithms to notice you and bring you to the top. It is important to observe not only the number of posts, but also their quality. As a result, you will get more audience engagement. New users will note that you systematically provide useful and interesting information - and they will also subscribe.

Tailwind shared a study on how many posts to post. They found that posting regularly can double the number of subscribers.

Learn how the Instagram algorithm works

Don't be afraid of Instagram algorithms - learn how to use them for your own purposes. For example, switching to a timeline feed allows users to see more relevant posts.

Experiment with different types of content

Initially, Instagram was a social network primarily for posting photos, but today you need to use all the tools for promotion. Reels are very popular - short videos that allow you to interest a larger number of visitors.

Research by SearchEngineJournal shows that photo carousels engage 1.92% more users on average than just one, even a very good photo. Experimenting with different post types will let you see what content your audience responds to best.

Keep a consistent content calendar

Posting schedules are needed so users know when to expect a “fresh” post. Chaotic posting will not create the system needed to recruit new subscribers.

For example, Sprout Social offers a tool for creating a content plan - ViralPost. With it, you plan the publication of posts, view information about user interaction with content. Based on this analysis, the optimal time for posting publications is determined and the target audience is studied.

Ask partners and brand advocates to publish your content

When promoting on Instagram, it is important not only to regularly update information on your page, but also to collaborate with other brands.

For example, LG attracted influencers to advertise the new LG V20 smartphone. Bloggers posted photos taken by the new smartphone on their pages, thus talking about its technical characteristics. The result was more than a million likes on blogger posts and 10,000 comments from users.

Avoid fake followers on Instagram

“Follower boost” – in the past, Instagram does not show such content to users and does not encourage cheating. Accounts that do not want to wait for organic growth and set a goal in the form of a beautiful number in the “followers” ​​column remain in the shadowban of the social network. Fake accounts do not interact with content - your page will not be promoted.

Check out an example from Lush Cosmetics, who respond to subscriber comments so they come back and repost.

Showcase your Instagram everywhere

Want more people to see your account? Use all the possibilities of the Internet. For example, you can link to your Instagram on a company website or blog.

So, MoMA The Museum of Modern Art posted on their Twitter, Facebook, TikTok, YouTube a link to their own Instagram account in order to attract as many users as possible from other sites. Thanks to creative content, subscribers began to follow them on other social networks.

Post content that subscribers want

You may have noticed that some types of posts are liked more by the audience and are more active in collecting responses and comments. How to achieve the best results? Use Instagram analytics and create trending content.

Sprout Social offers to use reports on the performance of your page in order to analyze what types of publications are more appropriate to create.

Use relevant hashtags to attract new users

One of the most accessible free ways to promote on Instagram is hashtags. Users search for information by entering keywords into the search bar. It is important to use high and low frequency hashtags to make your content stand out from others.

The creators of the game Bejeweled launched a campaign among bloggers who posted photos under the hashtag #shinyplace. As a result, the game moved up to 135th place in the rating — the company increased its recognition, their game was noted by influential people.

Create a great Instagram grid

Visuals are still important on Instagram - the first thing a new user sees when they land on your page. Today it is not enough to use stock photos, people need to see your personality, to understand that you have something in common. The more real you are, the more users will want to know about you.

A great visual example is the work of photographer Nelson Mouëllic. Bright photos and the correct arrangement attracts the attention of a large number of users.

Pin your best comments

Instagram allows you to pin comments under a post, they can be used for several purposes at once:

• To allow users to see the review written by the client.
• To add text that doesn't fit in a short post.
• To reinforce a call to action for readers.

Attract more attention and communicate with users in the comments - people appreciate openness and sincerity.

Strive to be noticed

Large accounts that repost your publications on their page and tag you can give you great recognition. This gives you an organic influx of subscribers who are interested in your content.

For example, the damngoodstitch hobby account with 187K followers reposts other users' embroidery. To do this, just tag them on your post or use the appropriate hashtag.

Follow relevant accounts

Follow accounts that might be interested in your content. This way you will attract their attention - most likely, they will look at your profile. Look for these people in recommendations or among subscribers of other accounts that are close to you in terms of topic and direction.

Follow photography and editing best practices

The foundation of Instagram is beautiful visuals. You do not need to have a professional camera and take photography and photoshop courses.

An excellent example of good product photography can be seen in the profile of user indigo_arrows. The arrangement of objects, their layout and minimalism appeal to many users.

What are the standard rules for a good photo:

• Less detail.
• Interesting, unusual perspectives.
• Use of funny shots.
• More realism and "life" in photos.

Follow these steps and you'll be able to take almost professional photos with a minimum of effort.

Allow third parties to curate your content

Delegate responsibilities to create better content. One person on your team can take photos, and the second can focus on writing texts. If the company had an event, ask colleagues to send a photo. If there is a topic that is interesting for subscribers, let the person responsible for this process share their opinion.

This will make your task easier, and it will be more interesting (and more useful!) for subscribers to read a variety of content.

Use a consistent brand voice for a specific platform

To be competitive on Instagram, you need to master your personality. This applies not only to the visual, but also to the style of communication with subscribers, which is called tone of voice. This kind of “brand voice” brings you closer to your subscribers, and they will recognize you by specific calls.

An excellent example of the use of brand intonation is seen in theskimm account: they communicate with subscribers in a very relaxed way, and the audience trusts them.

Promote your Instagram

You need to promote your account to get new followers. Use both free and paid methods:

• Targeted advertising.
• Contests with an opportunity for subscribers to receive valuable prizes.
• Interaction with users.
• Cooperation with other brands.

A perfect example of the last way to promote is the account interaction @sweetlikeoyin, who has 92.5K followers, with clothing brand Lulu's. The girl posted a photo in their outfit, and the brand's account made a repost on its page. As a result, both profiles increased the number of subscribers.

Run Instagram contests to encourage participation

Contests are a good way to get new followers. Why don't you take advantage of it? Old Spice launched a Dream Runner campaign where users had to post a photo of themselves exercising with the hashtag #runoldspice. More than 50 participants became the winners of the “photo contest”, and the brand increased its visibility and collected 6 million views on YouTube videos.

Bottom line

We've broken down all the Instagram trends you need to follow in order to get more followers. The social platform continues to change and improve its algorithms - you need to be aware of all the innovations and try to be the first to use them. Create unique content and explore new ways to promote. So your subscribers will trust you more, and you will outperform your competitors.

19 ways to get more followers on Instagram*

Regardless of whether you are on Instagram, the product belongs to an organization recognized as extremist in the territory of the Russian Federation. personal blog or brand page, subscribers is one of the main metrics that determine the effectiveness of your account. We talk about 19 ways to get more followers on InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation. coverage and involvement, and it will not be difficult to “open” such a trick. In addition, it threatens to block InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation, which we talked about in the article about cheating on this social network. So keep up the more workable ways to grow your audience.

20% discount for the first two months in Amplifer with the promo code AMPLI20

Yes, yes, the phrase “Know your audience” that has set the teeth on edge, but has not become less relevant. This will increase the chances of getting a relevant audience, and if you have a business account, it will help turn subscribers into customers.

All methods are effective only if you work with the target audience. Accordingly, it is better to subscribe to the audience of your competitors, to do mutual PR with blogs of your subject.

Yulia Petrova
ilovetasty food blogger on Instagram

2. Tailor content to your target audience

Once you have defined your audience, you need to start creating content that is related to their interests and needs. Your posts at InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. should inspire subscribers, motivate them, evoke emotions. Look at successful profiles in your niche and learn from their posts.

We also talked about how to get your first thousand followers on the main social networks

Once you get your first thousand followers, you can ask them what posts they would be interested in. So existing and potential subscribers will understand that you are listening to them, and the desire to click the coveted "Subscribe" button will increase.

3. Create high-quality and interesting publications

InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. - about visual content, and therefore, your photos and videos should look the same. But it’s not enough to make a good visual, in Instagram, the product belongs to an organization recognized as extremist on the territory of the Russian Federation. The text of publications also plays an important role. We talked about some tips to help you make cool posts for InstagramThe product belongs to an organization recognized as extremist in the Russian Federation.

There are many applications that will help you make beautiful and interesting posts. Check out the video and story app collections to help diversify your content.

4. Use hashtags wisely

When done well, hashtags attract new followers. But it's not enough to use the most popular tags. For example, if you post a photo of a forest and want to use the #forest, #nature and #trees hashtags, you will see that there are millions of such publications and the probability that your post will be noticed is extremely small.

This does not mean that you do not need to use them at all, but it is worth supplementing with other tags that your target audience and competitors follow. It is also recommended to use more sophisticated and personal hashtags. Roughly speaking, instead of #sunset, you can use #luxurioussunset. We talked about how to use hashtags in various social networks, there is also about InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..

5. Communicate with subscribers

Promotion success in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. largely depends on interaction with the audience. They want to know that there is a real person behind the account, so motivate them to discuss posts and like them, and then react to their comments and responses. The more actively you communicate with current followers, the more new ones you will get. In addition, it will help to hear the audience better, and social listening is very useful.

6. Use cross-promotion

Reach out to bloggers who have similar blogs and cross-promotion. Start with small profiles, and as your audience grows, contact more and more popular bloggers. The so-called "mutual PR" can be a good tactic for promotion InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation..

Mutual PR will be effective if you arrange some kind of interactive for subscribers. For example, challenges or a joint draw. A simple recommendation post is unlikely to work.

Yulia Petrova
ilovetasty food blogger on Instagram

7. Follow competitors' followers

Another way to increase your audience is to follow users who follow bloggers similar to you. When they see that you have subscribed, they will know that there is another profile from the topic of interest. But please note that there is a limit on the maximum number of subscriptions, from about 20 to 160 per hour. Learn this by experience, but carefully so that InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation. didn't suspect you were a spammer.

I started with manual mass following without special services. The difference between manual and service is visible in the conversion. Manual is more efficient - apparently, the algorithms Instagram The product belongs to an organization recognized as extremist in the Russian Federation. understand how the subscription works, but you need to follow the restrictions (no more than 200 subscriptions per day). me a couple of times InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation. limited the ability to publish posts for a week, suspecting that I used the service to cheat subscribers. But for me, this method is still one of the most effective.

Yulia Petrova
ilovetasty food blogger on Instagram

8. Track relevant hashtags

Did you know that in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. Can I subscribe not only to profiles, but also to hashtags? This is a good strategy, especially when you reach your first thousand subscribers. Track hashtags that are relevant in your niche and use them in your posts. Feel free to comment on the latest publications with such hashtags so that your InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. became more noticeable. It is laborious, but it can give good results.

9. Follow similar blogs

Hashtags make it easy to find relevant accounts in your niche that are similar in content and target audience to yours. An even greater effect can be achieved by turning on notifications and being the first to comment on their publications.

10. Post regularly

We talked about how algorithms work on major social networks, including Instagram*

It's hard to say exactly how much regularity affects subscriber growth. In any case, it makes sense to follow this advice: the better you keep the regularity, the more professional and reliable you look in the eyes of your subscribers - they will know when to expect new posts from you. What’s more, Instagram* algorithms love it if you post regularly so your posts get the best reach and engagement. It is better to publish 1-3 posts per day. Try to start with one post a day, then gradually increase and see what happens, find your middle ground. You can also refer to the experience of Ekaterina Kalashnikova, who monetized her InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation. largely due to regular publications.

11. Plan your posts ahead of time

You can save time on posting to focus on more important things: communicating with followers, tracking relevant profiles and hashtags. We are not hinting at anything, but Amplifer will be a good helper in this.

Thanks to a visual calendar and a convenient editor, it is easy to create several publications at once and spread them on different days. Moreover, Amplifer will tell you which posts your audience likes the most.

Connect Instagram* in Amplifer to regularly release scheduled publications and improve reach and engagement. The first 7 days are free, without a bank card

12. Post at the right time

Now on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. algorithmic feed, but what time you post is still important. Agree, there is no point in publishing posts late at night in the hope that a large number of people will see it.

In addition, COVID-19 has greatly affected the best posting times. According to our data, now the peak in InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. shifted by 16-18 hours on weekdays and at 12 and 18 hours on weekends.

However, you cannot rely solely on the average temperature in the hospital. And here Amplifer will come to the rescue: thanks to a special algorithm, it analyzes your publications and advises the best time based on the activity of your audience. For a 7-day free trial period, you will just be able to evaluate.[instagram*]Try Amplifer to find out the best time to post on Instagram*, adapt your promotion strategy and content plan[/instagram*]

13. Use activity chats

Activity chats are great for attracting new followers to InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. They gather several users who like and comment on each other's posts. A good way to cheat the Instagram algorithmThe product belongs to an organization recognized as extremist in the Russian Federation. and increase the organic reach of posts.

The point is that when you post a post, Instagram algorithms Product belongs to an organization recognized as extremist in the Russian Federation. show it to a small number of your followers. If the post gets a lot of responses, then InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. will show the post to an even larger group of subscribers, and if there is no initial activity, then most of your subscribers will not see the publication at all.

Try to find the activity chat in a search engine or in the Facebook community directory The product belongs to an organization recognized as extremist in the Russian Federation, VKontakte or Telegram. But keep in mind that the best chats are rarely in the public domain, so you will have to work hard to find really worthwhile groups. And yes, it takes a long time. But trust me, your efforts will pay off handsomely.

14. Use hashtags in Stories

We have already talked about the importance of hashtags, but they should not be neglected in Stories either. Try adding a few relevant tags to your posts and you'll see your Stories get more impressions than before. Some of those who watched will be able to become your subscribers.

Interactive mechanics will help make Stories more interesting: quests, quizzes, polls, they increase engagement and motivation to subscribe to your profile. In addition, Stories is an excellent channel for communicating with subscribers. There you can clarify what content they would like to see, arrange Q&A sessions.

15. Publish videos and broadcast live

Making videos on social media is almost a must in 2020, because there is more and more such content, and users spend more and more time watching it. Live broadcasts are an even more engaging content format because every time you start broadcasting, all subscribers receive a notification. We talked about this in this year's trend selection.

How to get subscribers using ethers? Make joint live broadcasts with other bloggers. They can also ask their followers to subscribe to you during the live broadcast, which can be a good channel to attract a new audience.

16. Post for thematic accounts

In InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. there are many thematic profiles where not their own content is published, but interesting posts of other users. The only thing to do is to use their unique hashtags in the hope of getting noticed.

How can I find them? Use a search engine. Type, for example, “The best travel profiles in InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation.”, or about the topic of your blog. Surely you will find many such accounts.

17.

Decide and Use a Consistent Visual Style

Whether your profile is new or you've been in this "business" for a long time, you need a consistent visual style for your posts to attract subscribers. You can choose a specific filter or set of effects for all photos so that they echo each other.

The importance of creating a visual style for Instagram The product belongs to an organization recognized as extremist in the Russian Federation. Varya Vedeneeva told using the example of the Periodicals profile.

18. Create posts to tag friends

If you want your posts to be seen by the friends of your followers, the "Tag a Friend" feature will help you. Create a relevant entertaining post and encourage followers to tag their friends. The funnier and more entertaining the post, the easier it is.

19. Try advertising

Do you want more people to see your posts? Think about advertising. In fact, you don't need a big budget to test it. Advertising can be an effective strategy, and InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. can get you new subscribers in a short time.

To promote my account, I buy ads from bloggers, participate in mutual PR and use targeted advertising. I like the first method the most - you can get a subscriber for 6-10 ₽.

Anastasia Chernykh
content director at Amplifer

⌘⌘⌘

We hope our advice will help you build a meaningful audience on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. in other social networks where you are present. And remember that people love to follow realistic and authentic profiles. Good luck hunting for an audience at InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation.!

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Instagram[/su_tooltip] and other social networks" action="Try Amplifer" caption="7 days for free, no card needed"]Convenient and intuitive calendar, advanced editor, tips on the best time and built-in Canva editor to create impressive designs

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