How to promote an instagram post for free
11 Amazing Ways How to Promote Your Instagram Account (for Free)
With over 1.3 billion users worldwide, you can put Instagram on top of any list of popular social networking sites. Instagram is an excellent platform for small businesses to reach their potential customers and increase engagement with them.
Most users spend approximately 29 minutes a day on Instagram, thus promising you great reach if the platform is well-used. However, many business owners are unsure of the ways as to how to use Instagram in a way that will prove fruitful. You can’t just randomly start posting and expect amazing results. Promote your Instagram account by building a strategy and planning your execution well.
If you are not sure how to use Instagram to reach customers, this article will help you through the lens of the different things you can do to promote your Instagram account.
Table Of Contents
- Reasons to Use Instagram to Promote Your Business
- Can you Promote for Free on Instagram?
- Things to keep in mind…
- 11 Best Ways to Promote Your Instagram (for Free)
- 1.
Create Useful Posts
- 2. Engage through Stories Stickers
- 3. Create Save-able Content for Your Feed
- 4. Use Hashtags
- 5. Use Instagram Stories
- 6. Use IGTV
- 7. Go Live on Instagram Live
- 8. Engage with Instagram Influencers
- 9. Take Advantage of Instagram Story Highlights
- 10. Host Collaborative Competitions
- 11. Make Use of Longer Captions
- Conclusion
- 1.
- How To Promote Instagram FAQs
This is probably a no-brainer for all of you, but it bears repeating so that you fully understand the strategic importance that Instagram has in social media marketing.
Furthermore, unless you know the reasons as to why you should promote your business on Instagram, you will not be able to fully apply the points I will discuss later.
So, why use Instagram for business?
- The face of your brand – Instagram is about images and visuals, so you can form a personal connection with your customers through pictures.
You can share images of your team, how they operate, the testimonials of your happy customers, and how they use your product. This would help you to engage with your potential customers. - Tell customers about offers – You can update your followers with interesting promotions you have launched. If you are launching a new product or service, Instagram is the best platform to reach your customers.
- Tell stories – Of all the social media platforms, Instagram is the perfect place to be creative with your marketing. Instagram stories are an excellent feature designed to boost audience engagement.
- Stay updated with trends – You should be on Instagram because it keeps you updated with what customers like in the market and what is not working. Accordingly, you can create your posts and try to reach your customers.
- Influencer marketing – The concept is very popular these days and the best platform to bring in results for you is Instagram.
Through dependable influencers, you can take your company sales to a new level.
A lot of businesses are under the impression that gaining followers on Instagram and increasing engagement is costly. Yes, if you plan to do influencer marketing and paid promotion, Instagram can be costly. However, we are not focusing on paid marketing for Instagram in this article. The good news is that you can promote and grow your business for free on Instagram.
Things to keep in mind…
Before we talk about the free ways in which you can promote your business, it is important to talk about some basic checks you need to have in your Instagram account –
Keep your Instagram account as a business account
If you are using a personal profile for your business, it would not help you grow. Instead, it is recommended that you create a business account. This would enable you to get an access to Instagram ads and promoted posts, allowing you to increase your reach and engagement
Complete your profile
Incomplete Instagram accounts are unattractive, and you don’t want your followers to look at your incomplete profile, right? You must include your business details; have a high-quality profile picture and a bio that speaks of your business as a brand.
Make your profile visible
You cannot promote and get more followers if users cannot find you. Hence, make sure your profile is public. Otherwise, only those who follow you will be able to see your post.
Further Reading: A 17-Step Plan to Launch (or Revise) Your Instagram Marketing Strategy
You now know the secret – you can promote your business for free on Instagram. Let us look at 11 simple ways how you can do it:
1. Create Useful Posts
The first and basic thing you need to do is promote your Instagram account through meaningful posts. If you can create attractive, interesting, and useful content, you will give viewers a strong reason to follow you. To begin with, you need to set yourself aside from the crowd. Most businesses use their link in bio to link to their website to drive traffic there.
Imagine the feed of users with posts, all wanting them to visit the website for more info. Now, if you can share all the information through the Instagram post, it will be a breather for them and something they may feel delighted to see.
You should know how the Instagram algorithm works. It doesn’t show the photo you post to all of your followers. It is shown to only 10-20% of your followers and Instagram waits to see if there is some engagement with your content or not. The response from the 20% decides whether more people are going to see your post or not. You have to ensure you are creating meaningful posts that drive engagement.
Further Reading: Instagram Link In Bio: 10 Different Ways You Can Drive Traffic from Instagram
2. Engage through Stories Stickers
Do you know how many users are using Instagram stories every day. The count is over 500 million, and this number is going to increase with time. Instagram stories stickers are an excellent way to encourage your followers to engage with you and share their experiences and opinions. It will lead to a loyal following, and every follower will stay connected to your brand.
Below are some ways to get started with stickers –
- Question sticker – Of all the stickers, the question sticker works best.
The maximum engagement comes from AMA (Ask Me Anything), and most of the influencers are using it for higher engagement. However, there is no reason why you should not do it for your business. You can get to know your followers’ opinions about your brand, or you can ask them about their expectations from you. It will help you reach followers with the services they are expecting. - Quiz sticker – It lets you create multiple-choice questions for your followers to answer. You can also track the results. The followers get to know if they have answered right or wrong, and you get to see which option has been more popular.
3. Create Save-able Content for Your Feed
Businesses should take advantage of Instagram shares, comments, and saves. Creating content that encourages your followers to tap and click the Save button is a good way to boost engagement. Content that audiences will want to come back to in the future is saveable content.
If you can share some tips and suggestions that will help your followers in some way – you can expect your followers will save that content for the future.
The idea is simple – you have to create content that is important for your audience. It can be anything – infographics, powerful quotes, or funny memes.
Further Reading: Tips and Tricks to Build a Seamless Instagram Content Strategy
4. Use Hashtags
Hashtags are essential if you want to promote your Instagram account for free. You should use relevant hashtags in your posts and stories so that it reaches the targeted users. Your posts can contain up to 30 hashtags. You may use all, but you should be careful in selecting the right ones. The use of relevant hashtags will increase your engagement rate. You can use the below hashtags in your posts –
- Location-based – To target your local audience and increase brand awareness in the local community, you can use location-based hashtags.
- Popular hashtags – Using Instagram hashtags like #nofilter and other popular and creative hashtags helps you reach a wider audience.
It also helps you promote the human side of your business. - Industry-specific – Hashtag will help you reach people who are interested in your business content in general. You can even connect with influencers through industry-specific hashtags.
Further Reading: 8 Powerful Ways How to Use Instagram Hashtags for More Exposure
5. Use Instagram Stories
One of Instagram’s most engaging features is Instagram Stories. We have already discussed the use of stickers in Instagram stories, but you shouldn’t limit yourself to them only. The content in your story gets updated every 24 hours, and it’s the perfect place to show your followers transparent and raw content which will enable you to make your business more relatable.
Instagram stories get maximum engagement, and you should not miss the opportunity to promote your account for free using this feature.
Further Reading: 8 Ways How to Use Instagram Stories for Online Store Promotion in 2022
6.
Use IGTVIGTV on Instagram works similar to YouTube. In this, users can explore different channels of their favorite topics and content. The success of Youtube should be enough to assure you that video content is the most effective way to reach and engage with your audience. IGTV helps you bring those followers to your account that are more video-inclined.
With IGTV, it’s easy to get started – once you upload your first video on IGTV, your brand’s unique channel is automatically generated by Instagram. IGTV allows you to post existing videos too, which again is a great way to promote your business. You can also post YouTube videos on Instagram TV and reach new followers.
7. Go Live on Instagram Live
The Instagram Live feature is also a great way to promote your business without spending a few bucks. You can host a variety of workshops, Q&A, and interviews using Instagram Live. It would be helpful to let your followers know ahead of time about your upcoming live session.
This will likely result in more viewers joining in and staying back.
When people see you or someone from higher management talking about the business directly, it helps build trust and put a face behind your brand. You can also use this platform to invite your followers to your Instagram Live sessions and thus have a direct interaction. Try to create a meaningful Instagram Live experience for your followers, and this would indirectly create sales.
8. Engage with Instagram Influencers
Influencer marketing doesn’t always have to involve paid campaigns. By engaging smartly with them, you can help support their brand while gaining exposure for your business. Apart from liking and commenting on their posts, you can also repost their posts in order to engage with them and gain more exposure. There are a lot of Instagram influencers out there; you ought to choose those who are useful and relevant to your brand. For example, if you provide financial services, you should engage with influencers who talk about finance.
Further Reading: Instagram Influencer Marketing: The Complete Guide
9. Take Advantage of Instagram Story Highlights
Instagram Story Highlights are basically the curated collections of the content that you have posted to your stories in the past. These collections are commonly referred to as albums, and you can choose to create different albums for different categories. Unlike regular stories, Story highlights do not disappear after 24 hours – they stay in your profile permanently underneath the bio section and above the regular feed. If you have many products to offer to your followers, you can create an album around each. You can keep updating the albums with the relevant story.
10. Host Collaborative Competitions
If you are in contact with some business owners who are in a similar industry as yours, you can join hands with them for a collaborative competition. It is advisable to collaborate with one or multiple profiles in the beginning and move on to others gradually.
One of the commonly used tactics is to have an Instagram competition where entrants follow your account and tag a few friends in the comment section.
Using this method, all business owners can tap the followers of other businesses and grow their accounts. Consider joining hands with a company whose products or services are complementary to yours. As an example, if you’re a sunglasses retailer, a swimwear brand could be a good fit because it’s easy to see the connection between these two products.
Further Reading: How to Do A Giveaway On Instagram in 12 Easy Steps
11. Make Use of Longer Captions
You must know you can use up to 2200 characters while making a post on Instagram. If you want to share something with your audience for which you plan to take them outside Instagram, avoid doing it. Instead of taking them to an external site, you can share all the information by writing Instagram captions.
Your followers are on Instagram because they want to spend time there.
You should not take them to another site, they may probably not like doing it. Longer captions also help you in improving your Instagram engagement. As per studies, high engagement posts have an average of 65-70 words in the caption. You can make a note of it and next time when you create a post, make sure you have enough words in the caption.
Further Reading: Instagram Captions: 14 Tips on How to Optimize Them to Boost Engagement
Conclusion
Get started promoting your Instagram account with these given tactics. Create a strong strategy wherein the inbuilt Instagram features can be used optimally. Maintain an active and interesting feed. Try to use the above-mentioned tips to create new content and be regular in posting them.
However, always remain consistent and patient. Your efforts will gradually pay off. Instagram has proven to be a great marketing tool where your followers can help spread word about your business and also give constructive feedback.
Leverage your Instagram profile in a way to engage in two-way conversation for best results.
Further Reading: How to Use Instagram Reels for Business: The Definitive Guide
Author Bio
Akash Tripathi, a Content Marketing Strategist at Top Mobile Tech, has 10+ years of experience in blogging and digital marketing. At Top Mobile Tech, he covers various how-to and tips & tricks related to iPhone and more related to technologies.
Hero photo by Mourizal Zativa on Unsplash
How To Promote Instagram FAQs
How can I promote my Instagram for free?
Here are some of the ways you can promote your Instagram for free:
1. Post engaging content that speaks to your target audience.
2. Include relevant hashtags in your posts.
3. Connect with other users in your niche and collaborate on giveaways or other promotional activities.
4. Take time to connect with other users and create quality content.
Is promoting on Instagram worth it?
With over a billion monthly users, Instagram is one of the most popular social media platforms. It’s also one of the most effective platforms for promoting products and services. Thanks to its visual format, Instagram is ideal for showcasing products, and the built-in search and discovery features make it easy for potential customers to find your brand. In addition, Instagram offers a variety of paid advertising options that allow you to reach a wider audience. When used effectively, Instagram can be an extremely powerful marketing tool.
How can I boost my Instagram?
While there’s no magic bullet for gaining Instagram followers, there are a number of things you can do to give your account a boost:
1. Make sure that your profile is complete and accurate.
2. Take the time to curate interesting and visually appealing content.
3. When posting photos, be sure to use hashtags and locations to make them easily discoverable.
4. Don’t be afraid to reach out to other users and engage with their content.
How much does it cost to promote on IG?
The cost of promoting on Instagram depends on a number of factors, including the size of your target audience, the type of content you’re promoting, and the level of engagement you’re hoping to achieve. Generally speaking, businesses can expect to spend anywhere from $10 to $500 per day on Instagram advertising. However, it’s important to keep in mind that promoting on Instagram is not a one-time cost.
How do I get 1000 Instagram followers?
There is no one magic formula for gaining a large number of Instagram followers. However, there are a few basic strategies that can help to increase your visibility and appeal to potential followers:
1. Make sure to post regularly and use hashtags to improve your reach.
2. Engage with other users by liking and commenting on their posts, and follow accounts that you find interesting or relevant to your own.
3. Use Instagram ads to target users who are likely to be interested in your content.
Actionable advice for your digital / content / influencer / social media marketing.
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How to Boost a Post on Instagram for Free! 3 New CTAs for Instagram
Normally, you would have to pay to get +600 comments and +300 likes on an Instagram post, right? Well, today I’m going to show you how to boost a post on Instagram for free.
Recently, I tried to promote an Instagram post. However, as you can see, it wasn’t approved because there are 0 promotion clicks. In other words, all of the engagement on this post is 100% organic.
Here’s what’s really interesting, as well as why you should start using Instagram DM automation tools for your own Instagram account: Of the +6,000 people reached, 69% were people who did not follow me.
To put that into perspective, my average reach outside of my follower base has been roughly 10% per post.
Additionally, the post generated:
- 700% increase in reach outside of my own followers.
- Nearly 100 bookmarks.
- 25X my normal post reach.
- Well above my average new follower count (in the thousands) for the month.
And don’t forget about the more than 500 comments and 250 plus likes that I’ve already mentioned.
How did this happen? What changed?
I attribute these results 100% to InstaChamp automated messaging tools and their ability to favorably trigger Instagram’s algorithm via organic engagement.
Which brings me to the underlying topic of this article. That is, the “what” that is making it possible to boost a post on Instagram for free.
Here’s our agenda:
- How to boost a post on Instagram for free.
- How a new CTA (call-to-action) was able to boost the reach of my post to entirely new followers.
- The three InstaChamp CTAs and how they fundamentally change Instagram marketing, forever.
GET NEW 100% META APPROVED AUTOMATION TOOLS TO GROW YOUR AUDIENCE IN INSTAGRAM & FACEBOOK FROM MOBILEMONKEY
Increase social media ROI through instant engagement, audience monetization, and time saving tools for creators, coaches, influencers and social media managers. Activate InstaChamp superpowers for Instagram and Facebook for free this week!
How to Boost a Post on Instagram for Free
Here’s the Instagram carousel post I’ve been referring to:
View this post on Instagram
A post shared by Larry Kim (@kim_larry)
In InstaChamp, there’s a tool called the Comment Auto-Responder. InstaChamp Comment Auto-Responders allow you to send private automated messages to people who comment on your posts using a specific keyword, such as AUTODM.
As you can see on the final slide of the carousel, the Comment Auto-Responder is triggered by users completing my carousel post’s CTA: “Type AUTODM into the comments for instant access…”
I include the CTA both on the final slide of my carousel, as well as in the post’s caption.
This is a completely new way to attach a call-to-action to a post, which in turn has the effect of boosting the post significantly.
What we find is that if you ask for a simple engagement, you typically get 3 to 5 times more engagement.
Now, let’s get to how you can put the world’s first Instagram-approved direct messaging and engagement tools to work for your own brand!
How the Comment Auto-Responder Boosts the Reach of Instagram Posts
Coming back to that 69% number. That’s the percentage of people my post reached that did not already follow me.
Remember, my normal posts only get maybe a third of this kind of traction and around 10% of the engagement are from people who do not follow me.
When your post reaches more people outside of your followers than it does within your own follower base, your post has reached albino unicorn level status.
Instagram rewards posts with high-levels of engagement. That’s why the Comment Auto-Responder is so ingenious because every time someone comments on the post, Instagram’s algorithm is triggered favorably.
In return, my post gets shown to more people. Furthermore, with every new comment, the amount of people outside of my own followers my post is shown to on Instagram increases.
In other words, engagement is the key to successfully growing your follower count on Instagram. To get new followers, you need to reach new people. And to reach new people, you need to get engagement on your content.
Without the InstaChamp Comment Auto-Responder, none of this would have been possible.
So, if you want to know how to boost a post on Instagram for free, InstaChamp by MobileMonkey is your answer.
And it’s not just me!
One week after the launch of InstaChamp, MobileMonkey affiliate partners are already averaging between 2X to 3X reach on their posts!
Take this post from Sorav Jain for example:
View this post on Instagram
A post shared by Sorav | INSTAGRAM INFLUENCER (@soravjain)
With Sorav’s first-ever post using InstaChamp, he was able to:
- More than 2X his average reach with Instagram Reels, and
- Already has over 100K views and 1,000 shares.
That’s incredible!
As you may have noticed in Sorav’s Reel, here’s the really good news: The InstaChamp Comment Auto-Responder is just one of the tools in InstaChamp you can tie to your post’s call-to-action.
GET NEW 100% META APPROVED AUTOMATION TOOLS TO GROW YOUR AUDIENCE IN INSTAGRAM & FACEBOOK FROM MOBILEMONKEY
Increase social media ROI through instant engagement, audience monetization, and time saving tools for creators, coaches, influencers and social media managers. Activate InstaChamp superpowers for Instagram and Facebook for free this week!
Why InstaChamp CTAs Fundamentally Change Instagram Marketing
These new Instagram auto DM tools are truly special because they solve a critical problem for businesses on Instagram.
The Problem: The complete absence of reasonable CTAs to ask people to fulfill on Instagram. Right now people are more or less hoping they get a click on the link in their Instagram bio. That’s just sad. However, it’s been the only viable option…until now.
Prior to InstaChamp, the funnel on Instagram was completely broken. The best call-to-action marketers had at their disposal was “click on my bio link.” I’m sorry, but that’s just not good enough!
Larry Kim, Founder at MobileMonkey
InstaChamp fundamentally changes CTAs on Instagram, forever. So much so, we’ve given them a name: InstaChamp CTAs
The 3 InstaChamp CTAs
Ladies and gentlemen, I give you the 3 InstaChamp CTAs: Comments, Mentions, and Send a DM.
InstaChamp CTA #1: Comments
Example CTA = “Comment on my post using the word TRAINING to join my next free live training course.”
Example InstaChamp Auto-Responder:
InstaChamp CTA #2: Mentions
Example CTA = “Mention me in your Instagram Story to receive an entry into the contest and a free sticker.
“
Example InstaChamp Auto-Reply:
InstaChamp CTA #3. Send a DM
Example CTA = “Send me a DM to see if I have any specials going on”
Example InstaChamp Auto-Reply:
How InstaChamp CTAs change Instagram marketing forever
Prior to InstaChamp CTAs, there wasn’t an easy way to ask for additional engagement on Instagram. Most people don’t even have a call-to-action on their posts.
With MobileMonkey and new DM automation, it’s so easy to get that extra fulfillment because of the instant gratification that users receive by doing so.
Want this ebook? Get it immediately by commenting “ebook” on my post. It’s that simple.
So now, there’s no excuse for marketers. You should be using automation to provide bonus materials, by asking the user for just a little bit of engagement.
The great thing is that no matter how great your engagement already is, this will make it better. OR, if your engagement is crappy, this will make it less crappy.
I’ve never really had a super active Instagram, but when I do post and use InstaChamp CTAs, I get at least 3 times more engagement on Instagram. And sometimes, like in this post, 25 times more engagement.
What’s the significance here? The significance is that creators and brands need to fundamentally change their thought process when creating their Instagram content.
It needs to be modified in such a way that you give away some or most of the value in your content, but save some to be fulfilled, such as bonus materials, based on how you want people to engage. That could be post comments, mentions of your brand, or starting more 1-on-1 conversations in your DM inbox.
When you do that, the rewards are astronomical. Mainly because you end up showing up in front of all these people you never would have before.
How to Boost a Post on Instagram for Free: Important Next Steps
Want to get started with InstaChamp and new Instagram DM automation tools?
Learn how to:
- Increase the reach of your posts on Instagram using Comment Auto-Responders.
- How to get more Instagram Story Mentions, from Neil Patel on how to use his new favorite tool for Instagram!
- Boost conversions on Instagram with these 15 brilliant Instagram auto DM examples.
Are you an affiliate? Get in on the madness that is InstaChamp while it’s still brand new and become a MobileMonkey affiliate partner, today!
Instagram accounts that use MoibileMonkey’s Instagram marketing tools, will generate automated activity and interactions which are perceived as entirely organic. And because you’re able to generate organic engagement at scale, this translates into a huge increase in genuine followers.
Best of all, with MobileMonkey, you’ll be working with 100% Instagram-approved engagement tools.
The proof is in the numbers. 75% of consumers also prefer to engage with brands using private messaging channels vs traditional channels.
✅ Get early access to Instagram messaging tools for free!
GET EARLY ACCESS TO NEW INSTAGRAM TOOLS FROM MOBILEMONKEY
Are you looking for an edge on Instagram? Influencers, artists, brands and D2C businesses, you may qualify to be the first to use tools that generate elite engagement via Instagram DMs.
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8 ways to promote Instagram for free
Got Instagram to promote your product? Excellent. Filled it with colorful photos and cool texts? Perfect. Now we need to somehow untwist this page. The easiest way is to run ads. But if the budget is limited, there are also free methods. Let's look at them in more detail.
1. Use hashtags in your posts. Always
One of the simplest and, in a sense, obligatory ways is to use hashtags in publications. These tag words are needed for grouping, sorting and quickly finding things that your potential customers are interested in. Instagram has the ability to follow hashtags, so common words (for example, #design, #art, #jazz) will allow you to attract a new audience in a short time (if, of course, your content is of high quality). And your own unique hashtags will work for the image and search results in the future.
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How many hashtags to use?
Instagram has limited their number to 30, but we do not recommend strictly following this possibility. A large number of hashtags will scare off potential subscribers and create a completely different reputation for you than you dreamed of. But about 10 pieces, among which there will be own tags (headings are always good), and popular general concepts, and terms from your workspace will obviously work.
If tags prevent your post from looking attractive, then you have two ways: The disadvantage of this method is that you close the possibility of delayed posting.
2. Geolocation to the rescue
Instagram users have not stopped looking for interesting places, and with them photos.
And that's great, because you can also hook them. Make it a rule to put a geolocation tag on Instagram: this will not provide the maximum influx of likes and followers, but the post can shoot. Some cunning people have found a loophole here for “getting likes”: in each new publication they put completely different places, from the Caribbean to Big Ben in England. They say it works. However, you can check it yourself. nine0003
Geolocation is also a good option for local businesses: people often look for shops, salons or cafes in their city, not far from their homes. In this case, you should always indicate the real address if you have an offline business.
How to get your geotag on Instagram?
If you are the owner of a cafe or shop, be sure to make your own geotag, and use it to track who takes a photo and like, comment, repost. It is not difficult to make a geotag, for this you need:
- Log in to Facebook from your mobile (namely, from your phone).
- Go to create a new post "What are you thinking about" and click on the pink geotag icon.
- You may see a Where Are You window prompting you to enable geolocation. Agree (you can also do it manually in the settings).
- Click "Add new location".
- Fill out the form and click "Create".
- Publish a post and your tag is ready.
3. Rils and Rils again
After the huge popularity of TikTok, the owners of almost all social networks decided to keep up and introduce the function of an endless feed with short videos. Instagram is no exception. And since reels is a relatively new Instagram tool, it has a large reach. Even accounts with a small number of followers can count on hundreds of thousands of views. The main thing is to shoot the most sticky video that users will want to review and like. nine0003
This can also include IGTV - the function is no longer new, but is constantly being improved.
For example, now you can save live broadcasts in IGTV.
4. Mutual PR on Instagram
Mutual PR with other accounts whose work topics are similar to yours will be a good, and most importantly, free opportunity to promote your own Instagram profile. Agree on cooperation: you post photos or stories about them, they are about you. Of course, with marks on the photo, indicating your accounts and happy emoticons. nine0003
5. Tell stories
Today even a child can make Instagram Stories. For you, this is additional content and an opportunity to remind you of yourself without littering the subscribers' feed. Put a geotag in your stories and, perhaps, you will be included in the selection for your city.
What to post in stories?
What kind of posts will be here is up to you.
But as practice shows, people are much more interested in watching the process "from the inside". Shoot a video, don't be afraid to be creative and experiment. Don't know what to do? Try to boomerang with your product, create surveys. It grabs the attention of subscribers. Live broadcasts are also welcome. They are good because all your subscribers instantly receive notifications about the start of the live broadcast, which means that they will most likely come to watch it. How to keep them at the screens is a more difficult task. Therefore, think several times before this, and also prepare a place, choose a time and an occasion. nine0003
Another new feature for Stories is stickers. Choose a sticker with a suitable theme (for example, the last photo on your phone), add your photo and get views from the general feed of this sticker.
6. Look for partners among influencers
Fashion bloggers, show business stars and famous people in local communities have many loyal subscribers.
It is not necessary to start with millionaires, you can try to offer services on a barter basis to novice video bloggers and see what happens. In this segment, the simpler - the more natural and better. nine0003
One of the ways to collaborate is through joint live broadcasts. Share useful information, answer popular questions - try to make the broadcast useful first of all, because there is already a lot of simply entertaining content and users are unlikely to spend a lot of time on it. For example, you can share your experience of running an online store and talk about how to sell on Instagram and attract more customers.
7. Contests. Prizes. Gifts
Everyone loves free things - that's a fact. So turn this into a great tool to help grow your account. Launch a contest with a good prize, specify simple conditions for participation (tag a friend in the comments, answer a question in the comments, come up with the most fun caption for the picture, etc.
) and enjoy the results. Old as the world, but always works.
The main thing here is not to overdo it. People will follow you because of the prize, but they will just as quickly unsubscribe after. Your task is to interest subscribers during the contest, so that after they have no desire to unsubscribe. And one more tip - as a prize, use what you sell (if you have an online store), or what is most related to your page (for example, beauty products, if you are a beauty blogger). This way you will attract a relevant audience. Don't play generic things like iPhones or money. nine0003
8. More carousels. Your task is to interest users so that they scroll through the carousel to the end. It can be advice, stories, interesting stories. If users not only like, but also save or share your post, even better. The Instagram algorithm needs to see that your post is interesting, then there is a high probability of being recommended to users who do not follow you.
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Keep your finger on the pulse and follow Instagram for updates - any new feature will be tested and get great coverage. Don't be afraid to experiment and don't wait until everyone starts using these features - the further, the less coverage.
And finally...
All ways to promote your Instagram account for free will work if your account is properly designed:
- Login - simple and clear, reflecting the essence of the business or company name, with keywords describing your activity; no underscores, capital letters, or anything else that would make life difficult for users.
- Avatar - a beautiful logo, a photo of your products, a personal photo (for example, for the author of a webinar). The photo should be bright, clear, without inscriptions and small details that no one will see.
- Account name - a definition of your activity in a few words. Use CAPS LOCK, emoticons (do not overdo it), do not duplicate your login in any case. nine0040
- Profile description - 150 characters to describe your own benefits. A slogan or one-line unique sentence is great if you have one. Do not forget to indicate contacts for communication, the place where you are located. Use emoticons and line breaks, as well as center alignment with transparent characters.
- Link is your main sales tool. It should be abbreviated (do it via Google Short Url) and lead to the mobile version of the site. By the way, make sure that everything is displayed correctly and beautifully in the mobile version. To do this, you can use the Ucraft constructor with ready-made adaptive templates. nine0040
- Photos - high-quality, square, interesting, "delicious". Come up with your own strategy: photos in one color, only bright or, conversely, black and white or dark account, videos.
- texts are catchy, interesting, without grammatical errors, short and concise, funny. Come up with a language in which you will speak with your potential buyers, do not be afraid to impose something on them and force them to play by your own rules. nine0043
If a potential subscriber lands on your page, he will have only a few seconds to decide whether to subscribe or leave. Therefore, use all methods to promote and retain subscribers.
Free methods of promotion on Instagram in 2022 - Marketing on vc.ru
This is not just a catchy headline and a cute cat, but real methods of free promotion on Instagram, which will be relevant in the coming year, and then everything can change. Therefore, use the maximum to increase sales and attract new subscribers. nine0003
12948 views
Like the cat!
AND LET'S GO!!!!
Method 1:
The first 1000 active subscribers can be reached through comments in public and under posts from stars / bloggers.
Look where there are heated discussions, for example, mom's public, where they discuss the news. It is important to choose new publications, because discussions in the comments live 24 hours.
You will definitely have clicks and growth in the reach of your account, but in order to have subscribers and sales, your account must be designed and interesting to people. nine0254
What comments to write:
- funny
- useful vicious (trolling - they can block you for this, but you will definitely attract attention to yourself)
- enticing (you start the story, and the continuation is in your account. The hackers still go on "Babla f * sing chew, every day I just distribute to subscribers ") nine0003
- promotional (recommended from other accounts)
Method 2:
It doesn't take a genius to shoot Reels , get in the top and gain subscribers. It's simple: open Reels on Instagram (see the screenshot below), watch the videos that are currently in trend, adapt them for yourself (your blog/brand) and shoot videos up to 30 seconds.
The best Reels are humorous, trendy (they change all the time, you will see them often), aesthetic. nine0003
Use the audio track of popular Reels (as in the screenshot above, just click on the audio and "Use audio track"), write a catchy description, add it to your page, repost it to your story to get maximum coverage and the video will reach the top faster.
Your Reels can reach the top after 2 months, as I did, for example, he scored 135,000 views and brought a few hundred new subscribers.
Method 3:
A great method to increase subscriber engagement, trust and new audience growth is flash mobs . The methodology is as follows: you recommend to buy something or share useful information. Already at the level of psychology, every time this information or product catches the eye, a person will remember you.
I recommend cosmetics, home products (smart scales, coil remover, etc.) on my Instagram, my friends often buy the same products next, I ask them to take pictures in stories and tag me with the text "@anastasican bullshit" won't recommend" or something like that.
I repost to myself and my subscribers start to pick up the flash mob and tag me too, as a sign of gratitude, I repost their stories. nine0003
This technique also works in reverse, when you buy goods on the recommendations of bloggers or repost their mail / stories, mark them with words of gratitude, they often repost in response, this will help you attract attention to your account for free.
Method 4:
Use geolocation in stories and posts. Often people have nothing to do and they look at publications based on geolocation.
Set geolocation at the airport, shopping centers, LCDs, business centers, event names, restaurants, hotels, museums. People often look at live photos with the interiors of restaurants, hotels, see how an exhibition or the next party went, get acquainted through locations. And if your profile is interesting
Here it is important that your publication is on topic, for example, if you are doing a manicure, then mark the nearest LCDs, restaurants.
Make a list of places where your target audience might be.
Method 5:
Proper use of hashtags still drives reach and revenue growth.
Methodology:
- 3-5 hashtags are enough
- do not use the same hashtags, it is fraught with a shadowban
- in order not to spoil the look of the post, put hashtags under your posts in the comments
Hashtags can be changed, for example, if you see that they didn't make it to the top, delete and add new hashtags the next day. Or first they added mass hashtags (for example, Moscow), then removed them and added narrower ones.
A life hack that will bring powerful growth!
Create a second account for your brand. Post at least 50 posts there every day, using different hashtags and locations. At the same time, in the profile header and posts, indicate the main account where you can purchase the goods, be sure to fill in the posts with text! Otherwise, people will not understand what to do and just leave.
