How to pay partnership in instagram

Partner With Brands and Earn With Instagram's Branded Content

EARN WITH BRANDED CONTENT

Your followers look to you to share the brands and products you love. And as you grow, you can start getting paid by brands for sharing that intel.

JOIN CREATOR MARKETPLACE

INTRODUCING

Instagram’s creator marketplace: Where brands and creators can more easily build branded content partnerships

GET GOING

How to get started with branded content

BRANDED CONTENT TIPS

Sharpen your branded content game

Just do you

Followers can tell right away when a partnership is out of character for you. So stay true to your style and only partner with brands that really speak to you.

Own your partnerships

When a brand sponsors your content, they’ll expect to see their product front and center. And your followers will appreciate your transparency as well.

Create mobile-friendly content

Always capture video content vertically. And since content is often viewed without sound, try to add copy throughout or enable subtitles in advanced settings.

Prohibited and restricted categories

Certain products, like drugs and weapons, can’t be promoted as branded content. And others can only be promoted with restrictions, like alcohol. See the full list.

Format restrictions

Don’t include pre, mid or post-roll ads in videos or audio content. Don’t include banner ads in videos or images. See what it looks like in our visual guide.

Always disclose paid partnerships

If you’re getting paid in any form for your content, you’ll need to add a Paid Partnership label. Unsure if yours qualifies? Check out our full list of scenarios.

EARN LIKE A PRO

How to earn with branded content

Since you’ll negotiate the terms of every branded content deal, each will be different. But it’s always a good idea to provide the brand with data, like your number of followers, average number likes, views, comments and shares your organic content and past branded content deals have received. All of this will help back up why you deserve a certain rate.

Find more ways to earn.

Something Went Wrong

We're having trouble playing this video.To watch the video, please upgrade your web browser.

Learn more

CREATOR SPOTLIGHT

The golden rules of brand deals according to @chazsmith

Figure out how to include the brand in a video you’re already planning. Write a skit where the brand gets sprinkled on as a nice “seasoning” at the end. And create stuff you love, not stuff you think will perform well.

Questions?

What if my business partner doesn't appear in search results when I try to add them as a brand partner?

Ask your business partner to be approved or select “Send Request” when prompted after you attempt to tag your business partner.

LEARN MORE

Do I need to use the Paid Partnership label for things like free trips or gifted product?

Yes, anything received from business partners counts, whether it be money or otherwise.

LEARN MORE

How can I enable brands to promote my posts?

You need to give permission before businesses will see the option to promote your branded content posts. Then there are a few steps to follow.

LEARN MORE

WANT MORE?

More ways to earn on Instagram

BONUSES

Earn money based on the plays of your reels.

SHOPPING

Selling has never been this easy or fun.

BADGES

Another way for fans to show their support — beyond likes and comments!

Make Money With Paid Partnerships on Instagram

Brand sponsorships are a popular way for creators and influencers to make money on Instagram. It also helps them reach new, engaged audiences, as nearly 90% of Instagram users follow at least one business.

On Instagram, sponsored posts are referred to as “paid partnerships.” The paid partnership feature allows creators and influencers to tag business partners in their content. When an influencer posts branded content on either feed posts, Stories, Reels, or IGTV, you’ll see “Paid Partnership with [brand]” underneath their username.

Paid partnerships are an important feature because they help you disclose your business relationship with a brand (or vice versa). Sharing that you are in a partnership is required when posting branded content on Instagram to comply with regulatory bodies like the Federal Trade Commission (FTC).

This guide will help you understand the benefits of paid partnerships, how to set them up, and show examples of paid partnerships in action.

The benefits of a paid partnership on Instagram

You might be thinking to yourself, “Why should I use the paid partnership label when I can just say the post is sponsored in the description?” That’s true, but using the paid partnership label has a few important benefits you’ll miss out on if you only mention the post is sponsored.

Better business relationship management: With Partner Approvals, businesses have the opportunity to approve Instagram influencers’ or creators’ content before being tagged in branded content posts. This saves time and allows for a smoother experience. Brands will also have access to the post insights for two weeks. This helps brands understand what’s working without having to contact the influencer for insights information.

Easier to comply with regulations: Let’s face it; it can be easy to forget to mention that “an exchange of value” happened that influenced the creation of a post. That, or you (accidentally) don’t make it clear enough that you were compensated—like only mentioning it in your hashtags, for example. Having the paid partnership label helps make it super easy to stick to the rules.
Creates more opportunities: One of the less obvious benefits is that using the paid partnership tag can also help create more business opportunities. When brands see an influencer creating branded content, they’ll know the influencer is already open to working with businesses. This makes it more likely a brand will feel comfortable approaching them.

These benefits make using the paid partnership tag a more appealing choice than disclosing the information in the post or hashtags alone. What’s more, it’s easy to set up (which you’ll see shortly). But first, you’re probably wondering what kind of money is involved.

How much do creators make through paid partnerships on Instagram?

Several factors determine how much money creators can make from paid partnerships, including:

Number of followers
Engagement rates
The type of industry (more niche can demand higher rates)
Whether creators charge a fixed rate, work from affiliate links, or a mix of both

As a result, there’s no single answer to this question. That being said, Influence.co has a handy database of influencer rates that you can use to figure out how much you should be charging (or paying) based on the factors mentioned above.

For example, most creators in their database with 25K-50K followers charge between $101-150 USD per post:

Image source: Influence.

On the other hand, influencers with more than 500K followers mostly charge more than $1000 USD per post:

Image source: Influence.co

These rates don’t include money creators can make from affiliate marketing, as opposed to charging outright for branded content ads.

How paid partnerships on Instagram work

As promised, in this section we’re going to give you a tutorial on how paid partnerships work for both creators and businesses. First, let’s start with the creator’s side.

For creators

Note that this tutorial demonstrates the setup using a Creator account instead of a business account, so the look of the settings may vary.

Before you even think about creating a post, you’ll need to enable the settings for branded content. Head over to your Creator settings and go down to branded content to turn on Branded content tools. Once you do, you’ll see a screen like this:

Once you’ve enabled the tools, you’ll be able to see the paid partnership label in the settings. At this point, if you’ve already confirmed a partnership, you can request approval from brand partners in the same Branded content settings:

For now, go ahead and create your post. Before you publish the post, click Advanced settings:

In the Advanced settings, you’ll find the option to Add paid partnership label at the bottom:

After clicking the toggle, the option Add brand partners will appear. Click on the new option and you’ll be able to search for the brand you’re promoting in the search bar:

Once you find the brand, you’ll be able to add it using the blue Add button next to its name. If you aren’t already an approved partner with the brand (and it requires approvals), you’ll see a box asking you to request approval:

You’ll still be able to use the paid partnership label shown above, but the brand’s name won’t appear until it approves you as a partner. All you’ll need to do from here is publish the post as you normally would!

The process is slightly different for Instagram Stories. When you’ve added a photo to your story and come to the editing screen, you’ll see a Branded content tools icon on the left of the Stories toolbar:

From there, you’ll be able to add the paid partnership label and follow the same processes as you would for a normal post. When the brand approves your partnership, it will get a notification and access to the content insights.

For businesses

The business side of this process is pretty straightforward, —especially if you enable the Require Approvals setting. To do this, head to your business settings and click through to the Branded Content Approvals section:

Image source: Instagram

From there, you’ll be able to toggle the option to require approved partners for branded content. Once you enable this setting, you’ll see an option to view Approved Accounts:

Image source: Instagram

Businesses can also use this area to add existing partnerships with influencers, so the creator doesn’t have to request approval when creating a post.

While this is a great way to protect your brand, it can be tedious if you run a successful affiliate partner program and have to approve every request from your affiliates. In this case, you might want to leave the setting off and let people tag your business in their branded content.

However, you can easily remove your tag if you come across a branded content post you don’t approve of. There are two ways to do this:

On the post itself: If you’re on the post already in the Instagram app, you can click the three dots and select the Remove Me From Post option.

Through Facebook Pages/Business manager: Head to the Insights tab in your business manager section and click the Branded Content tab. Find the post you want to remove and select the downwards arrow next to the creator’s name. From there, you’ll see a Remove button.

The Insights tab in this area is also where you can view the results from approved partners’ content creator posts.

Examples of paid partnerships

In our final section, we’re going to look at some Instagram feed posts from influencers using the paid partnership feature.

Bobby Berk

Queer Eye design star Bobby Berk’s Instagram account is a perfect example of all things social media marketing. While many of his posts aim to drive traffic to his website, he also runs several paid partnership marketing campaigns. Take this post, for example:

In this post, Bobby worked with Velux USA—a sensible choice given Bobby’s profession and Instagram content. What makes this post particularly great is it seems like a natural partnership, it doesn’t feel forced or inauthentic. There is no hard selling.

The Trash Mask

Next up is the Instagram user The Trash Mask (they don’t disclose their name online). The Trash Mask is a makeup artist who specializes in horror and special effects with 43K followers.

They primarily use the account to showcase their makeup skills. However, they also promote their own Etsy store, Amazon affiliate links, Patreon, and other social profiles. The Trash Mask created branded content for a less obvious partnership than Bobby’s, but still an effective one:

In this case, they worked with Crook & Marker, an organic, supergrain-based alcoholic beverage brand. What makes this post special is how The Trash Mask was able to take a product seemingly unrelated to their brand and create relevant creative content.

J.P Hanney

Entrepreneur, fashion stylist, and photographer J.P Hanney has 14.4K followers, and his feed primarily focuses on fashion and life as a “silver fox.”

Naturally, his paid partnerships are with fashion brands—such as in this post:

In the case pictured above, John worked with DKNY, a New York-based fashion brand founded by designer Donna Karan. Like Bobby’s partnership with Velux, John’s relationship with DKNY is logical, given the nature of his content. In this post, John has also opted for the subtle route: His caption includes a quote and a simple shoutout to DKNY.

Aishwarya Arora

Aishwarya Arora is a fashion, makeup, and lifestyle micro-influencer hailing from New Delhi with just over 2K followers.

In contrast to the other accounts in this list, Aishwarya’s focuses on paid partnerships with several brands in her favored categories mentioned above. For example:

In this post, Aishwarya worked with Ktein Cosmetics, a plant-based hair care company based in India. The caption in this specific post would be considered a “hard sell,” as it has a full call to action at the bottom encouraging her followers to buy the product.

Aishwarya proves that even with a relatively small number of followers, you can work with brands in paid partnerships. She does so with several brands with great success.

Grow your Instagram following to new levels

Entering into paid partnerships with brands on Instagram is a great way for creators to show other companies they’re comfortable with influencer marketing and advertising regulation. It also shows they are willing to do so with transparency, so businesses will get to see the metrics.

But how do you become a content creator for Instagram with enough followers to get attention from bigger brands? You’ll need to keep growing your following. With the help of Instagram Automation by ManyChat, you can create chatbot flows and automatic replies that save you time and boost your engagement.

Build your brand online with ManyChat + Instagram. Start free today.

You already voted!

The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary.

How the updated solution will work

Roger Niederer, Head of Merchant Services at SIX Payment Services, is evaluating the new Instagram service that will enable in-app payments.

In the near future, direct payments will be possible through the Instagram image sharing service. With that announcement in mind, the app, which first appeared in 2010, is on a very logical path. In the first phase, in 2016, Instagram introduced “buyer tags,” links that would take interested users to an online store. In the future, with the development of a direct payment function in the Instagram app, they will no longer be necessary.

How advanced is this feature and what does it mean for the merchant?

1. Now everyone can pay via Instagram.

This feature is currently only available to some users in the UK and US. Subsequently, Instagram wants to focus on specific industries – at least initially. Resy online booking service is one of the few companies that already offers the option to pay via Instagram. Soon movie tickets can also be reserved on Instagram and paid directly through the app. It can be assumed that the payment function will expand in the future, just as "shopper tags" were originally introduced for a limited portfolio of brands, and then became an integral part of the application.

2. How is the payment process structured and how does Instagram generate revenue?

To use the payment feature, an Instagram user must register a credit or debit card and select a PIN, which will allow payments to be processed directly within the app. Until now, the user who clicked the "buy" button was redirected to the retailer's online store through an integrated browser. There he had to register or re-register in order to proceed to the purchase, which, of course, took time.

The new payment function is designed to significantly reduce the duration of the purchase and payment process. It is not yet clear whether sellers will have to pay for the service. The offer is likely to be commercially viable and without a fee charged to merchants, who are likely to be happy to place their ads on the platform knowing that the consumer will be able to shop directly.

3. How will this affect the European retail market?

With the ever-increasing number of Instagram users in Europe, it is clear that the app has a huge potential for e-commerce that cannot be ignored. This is especially interesting in light of the rather large group of people that has recently formed on Instagram, which has a strong influence on the consumer audience. Now it is very easy to communicate directly with potential customers through the application. The new payment function will make the purchase process even more intuitive and convenient for the customer.

We know that any purchase that requires too many mouse clicks and moving from site to site is unpleasant for the client - incl. therefore, Amazon has long since simplified the process and offered a "one-click" purchase.

Conclusions

The world of money is no doubt getting more complicated. Instagram's decision to offer its own payment functionality should be seen in the context of the overall trend. The world is becoming more and more connected. A variety of devices are now connected to the Internet, and everyone knows about the Internet of Things. At the same time, online shopping and payment patterns are also changing, and the retailer must be prepared for the fact that the payment process will become even more diverse - through debit, credit cards, instant transfer and direct debit, and finally through the application. The retailer must be ready to enter the digital future - exciting and promising.

How to accept payments on Instagram and Facebook with Fondy

Guidelines

December 14, 202111 min

Social networks turned out to be not only an attractive platform for communication, but also an effective sales channel. Craft bakeries, florists, food supplement suppliers, apparel, footwear and jewelry manufacturers, coaches and educators are all trying to sell their services using payment tools that are convenient for consumers and profitable for the merchants themselves. But how to organize the acceptance of payments on Instagram and Facebook? We will talk about this in the material below.

Social media is an important sales channel for businesses

According to a report by Statista, Facebook's monthly audience exceeded 2.5 billion in 2021, and fake accounts have already been excluded from this figure. The daily audience reached 1.73 billion users. Instagram is also very popular with at least 1 billion monthly active users and about 0.5 billion daily active users. Moreover, visitors on Instagram are much more active than on Facebook.

This is one of the reasons why many e-commerce entrepreneurs choose to sell via Facebook or Instagram instead of a website, or maintain two parallel marketplaces such as Instagram and an online store website.

Social networks are suitable for both sales of physical goods and information business. The ability to conduct advertising campaigns with precise targeting allows you to quickly recruit the target audience and offer your product to potential customers, and not to everyone in a row. How to set up a system for accepting payments on Instagram or Facebook? There are several options, each with its own advantages and disadvantages.

Fondy's social media online payment solutions

Learn more

How to accept payments on Facebook or Instagram

So, how do you add a payment method to Facebook or Instagram?

The easiest and most affordable method of accepting payments in social networks is a money transfer to a bank card. The seller of a product or service adds the card number directly in the text of the post in the Instagram or Facebook feed or sends it in a personal message via messenger. However, this method is good only for start-up entrepreneurs who have a small number of sales and in general it is not yet clear how the business will develop further.

The fact is that the transfer of money to the card does not inspire confidence. Indeed, in the case of fraud, it is very difficult, almost impossible, to prove anything and return the money. For consumers to safely pay by card, you need to earn a good reputation and create a powerful brand, which will take years. But in any case, you will need to manually check the receipt of payments, spend a lot of time on this, and even a careful approach does not insure against errors. And if the goods are not shipped on time, then the number of dissatisfied customers (who found your product, for example, through Instagram) will grow every day.

In addition, if the buyer did not like the product and wants to return it, then you will have to manually transfer the money to the client on the card, often paying a commission.

Payment via internet acquiring system

Only entrepreneurs with legal status can use this method. Therefore, if you are planning to seriously do business on Instagram or Facebook, then it is better to open the status of FLP (individual entrepreneur, in Ukrainian - "FOP"). The essence of the method is as follows: you conclude an agreement with a financial operator or a bank and, when paying for the goods, give the buyer a link to your payment page, which is created specifically for you - in company colors and with your logo. The link can be sent in a private message or indicated directly in the text of the post on Instagram or Facebook.

This method inspires much more confidence on the part of your client, since all payments are made according to the rules accepted in the trade, your buyer receives a check - an official accounting document. All transactions are easy to track in a personal online account, that is, it is much less likely to miss an order from a client from Instagram or another network. In addition, the merchant does not explicitly reveal his card or account number, and the return procedure is also greatly simplified. True, this method also has disadvantages: a bank or financial operator takes a commission for each transaction, and you will also have to pay tax on the income received. In addition, the money is credited to the current account only the next day.

Accepting payments through the website

An alternative and more complicated way is to create an online store website in addition to a page on social networks, on which to install an online acquiring system. The seller indicates the address of his site in a message on Instagram or Facebook, the customer selects the desired product, then goes to the site to pay for the order.

Embedded payments on Instagram

Two years ago, Instagram announced the start of testing an embedded payment system in the US. However, as of the end of 2021, it is still not available in other countries. The implementation of such a tool in the rest of the world would significantly facilitate the process of transactions for entrepreneurs and buyers.

How to add a payment link to Facebook or Instagram

The payment link looks like a regular URL and can be generated in just a few minutes. The link redirects the visitor of Instagram or another social network to a pre-prepared and configured payment page.

If you use Fondy's payment acceptance service, the page automatically adapts to the screen size, which is especially important for mobile gadgets. In this way, you can quickly and reliably accept payments, because by default the page offers the client the most effective payment methods: Apple Pay and Google Pay. As a result, the buyer from Instagram takes only 6-10 seconds to complete the payment operation.

An important addition: Fondy's payment page can be customized to match your brand style by choosing the colors you want, placing your logo and other branding elements.

What it looks like from the customer's point of view:

The buyer sees your post on a social network (for example, Instagram) with a product and finds a payment link under it.
Learn more