How to partner with instagram

Partner With Brands and Earn With Instagram's Branded Content

EARN WITH BRANDED CONTENT

Your followers look to you to share the brands and products you love. And as you grow, you can start getting paid by brands for sharing that intel.

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INTRODUCING

Instagram’s creator marketplace: Where brands and creators can more easily build branded content partnerships

GET GOING

How to get started with branded content

BRANDED CONTENT TIPS

Sharpen your branded content game

Just do you

Followers can tell right away when a partnership is out of character for you. So stay true to your style and only partner with brands that really speak to you.

Own your partnerships

When a brand sponsors your content, they’ll expect to see their product front and center. And your followers will appreciate your transparency as well.

Create mobile-friendly content

Always capture video content vertically. And since content is often viewed without sound, try to add copy throughout or enable subtitles in advanced settings.

Prohibited and restricted categories

Certain products, like drugs and weapons, can’t be promoted as branded content. And others can only be promoted with restrictions, like alcohol. See the full list.

Format restrictions

Don’t include pre, mid or post-roll ads in videos or audio content. Don’t include banner ads in videos or images. See what it looks like in our visual guide.

Always disclose paid partnerships

If you’re getting paid in any form for your content, you’ll need to add a Paid Partnership label. Unsure if yours qualifies? Check out our full list of scenarios.

EARN LIKE A PRO

How to earn with branded content

Since you’ll negotiate the terms of every branded content deal, each will be different. But it’s always a good idea to provide the brand with data, like your number of followers, average number likes, views, comments and shares your organic content and past branded content deals have received. All of this will help back up why you deserve a certain rate.

Find more ways to earn.

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CREATOR SPOTLIGHT

The golden rules of brand deals according to @chazsmith

Figure out how to include the brand in a video you’re already planning. Write a skit where the brand gets sprinkled on as a nice “seasoning” at the end. And create stuff you love, not stuff you think will perform well.

Questions?

What if my business partner doesn't appear in search results when I try to add them as a brand partner?

Ask your business partner to be approved or select “Send Request” when prompted after you attempt to tag your business partner.

LEARN MORE

Do I need to use the Paid Partnership label for things like free trips or gifted product?

Yes, anything received from business partners counts, whether it be money or otherwise.

LEARN MORE

How can I enable brands to promote my posts?

You need to give permission before businesses will see the option to promote your branded content posts. Then there are a few steps to follow.

LEARN MORE

WANT MORE?

More ways to earn on Instagram

BONUSES

Earn money based on the plays of your reels.

SHOPPING

Selling has never been this easy or fun.

BADGES

Another way for fans to show their support — beyond likes and comments!

Instagram Partners: Helping Businesses Grow

Late last year, we introduced the Instagram Partner Program. With the addition of Instagram Partners, advertisers can tap into a set of vetted experts to get help driving business on Instagram. From setting up ads, to managing a business’ Instagram community, and creating and sourcing content, Instagram Partners help businesses in three key areas: Ad Tech, Community Management and Content Marketing. And today, we’re excited to announce a new specialty for the Instagram Partner Program—Media Buying.

Partners in Action

There are now more than 50 Instagram Partners helping clients around the world. In the six months since we launched, we’re seeing success stories from various businesses with varying goals. Movie subscription viewing service, Fandor, wanted to run video ads on Instagram to reinvigorate its brand among a specific demographic. Working with Instagram Partner, CitizenNet, they decided to widen the video reach by running ads across Instagram and Facebook. Fandor created several videos, and CitizenNet set up the campaign, targeting and placement. At the end of the campaign, Fandor saw great results—getting nearly 60% more video views than they initially expected.

CitizenNet helped us drive the engagement and awareness we were hoping for. Instagram and CitizenNet will continue to play an important part for Fandor.

Albert Reinhardt, Co-Founder and Chief Product Officer, Fandor

And jewelry company, Brilliant Earth, worked with Instagram Partner, Kenshoo, to retarget visitors to its website with personalized product ads. Kenshoo helped set up new dynamic ads on Instagram—uploading Brilliant Earth’s entire product catalogue into Business Manager. That way, Brilliant Earth could automatically deliver ads featuring multiple, related products from ones people were browsing on their site. As the campaign ran, Brilliant Earth saw people visiting 24% more pages at a 42% lower bounce rate compared to traditional retargeting channels.

Kenshoo helped us reconnect with our audience on a new platform and to serve more personalized ad content based on user preferences. These ads are resonating with our Instagram community, and they’re engaging at stronger rates compared to our traditional retargeting channels.

Kristina Simonsen, Brilliant Earth

Media Buying Partners

With the new media buying specialty, our expert partners SocialCode and Resolution Media can help you with Instagram advertising operations.

Being the first agency to earn the Instagram Media Buying badge will provide us with access to advanced education and support as we continue to innovate our specialized capability. We are especially excited about the additional benefits we can deliver for our clients with deeper access to Instagram product development teams, data specialists, and innovation resources. These are critical assets as we continue to help our clients win in this increasingly important ecosystem.

George Manas, President Resolution Media

Our media buying partners are dedicated to helping businesses—large and small—with market-leading media buying services to reach specific marketing objectives.

We’re delighted to be designated by Facebook as both a technology and media partner for Instagram. The Instagram platform is driving massive sales and awareness for our brand partners. We’re also excited about growing adoption of clients running campaigns across Instagram and Facebook with the same objective. Our brand partners are proving that combining the power of both networks drives consumer awareness, action and reach.

Laura O’Shaughnessy, Co-Founder and CEO, SocialCode

Right now the new media buying specialty is available in the US only, but will expand to new countries in the future.

If you need help advertising on Instagram or managing your account, find an Instagram partner today. Or, if you’re a developer interested in building Instagram tools or learning more about the Partner Program and its criteria, review our requirements and developer documentation to learn more.

How to offer cooperation to a blogger for advertising

Influencer marketing (influencer marketing) is one of the most effective tools for promoting a product or service today. The pandemic was also partly affected - according to experts, since 2020 people have been spending more and more time on social networks in search of communication, new acquaintances, in order to maintain old ties. Many brands saw this as an opportunity to grow awareness, loyalty and, as a result, revenue from sales of their product. And if you haven’t tried advertising through bloggers yet or your experience is very small, it’s time to jump on the outgoing train – influencer marketing is gaining momentum and does not plan to stop in the near future.

And it is clear that the desire to start working in this area is not enough, you need to figure out how to cooperate with bloggers so that it benefits all participants, and above all, you are satisfied with the experience of advertising integrations.

* Let's take a closer look in our material: *

How to choose a blogger.
What to look for when choosing, so as not to be mistaken.
Sample requests to bloggers.

So, our first task is to understand how to work with bloggers on Instagram. To do this, you need to choose someone who can talk about your product in such a way and to such an audience that sales will grow. It would seem that the goal is quite clear, but how to choose the right blogger for integration? There are two ways: manual selection and selection using professional tools.

1). We select manually. With this method, you will need to decide on a niche (interests, topics) and start searching through Instagram search, blogger subscriptions, hashtags, Yandex and Google search engines, etc. After you collect the database of bloggers, you need to evaluate their audience - quantity, quality, engagement, etc. - whether they like, participate in discussions and activities on the page. This is necessary in order to choose a blogger with your target audience (target audience). Then you can make a choice and write a cooperation proposal to a certain blogger, having previously estimated how much it might cost. This method has several disadvantages - it is quite energy-consuming, inaccurate due to the fact that it is difficult to manually find all the bloggers according to the given parameters, and you also have to guess how much the placement might cost.

2). We choose with the help of professional tools. You can use the Yoloco blogger selection service. Here you only need to set the necessary filters (interests, location, number of subscribers, etc.) and you will receive a list with all the bloggers that meet these parameters.

In addition, in the resulting list, choosing any blogger, you can see a report for each on key indicators: audience quality, engagement, gender and age, and so on. At the same time, for each blogger of them, you can see the rating, which immediately answers the question whether we cooperate with bloggers or not. Such a search will significantly save your time on selection and help with the choice - it will show that influencer who does not wind up subscribers and is actually interesting to his audience.

After you have selected a few applicants from your professional niche, you need to decide who exactly you will work with.

What to pay attention to:

1). Brand affinity. These are the brands that the blogger has previously collaborated with. Why is it important? For example, if a blogger’s Instagram account had an advertisement for Frutonyanya baby food a month ago, and now you offer the blogger to advertise Nestle, will the audience believe you? Probably, such advertising will irritate her in the first place. This information is presented in the Yoloco report for each blogger. For example, brand affinity of Khabib Nurmagomedov:

2). Audience intersection. If you choose several bloggers for advertising, it is important to choose those who will allow you to show ads to more people. What does it mean? Choosing two blogs of similar topics for advertising, it is likely that the same people will subscribe to them. If Masha's blog about fitness has 50 thousand subscribers and Ira's blog about fitness has 50 thousand subscribers, of which 20 thousand read both Masha and Ira, the effectiveness of your advertising will be lower. With the help of professional audience tools, you can cross and select those bloggers who overlap minimally - this will increase impressions and efficiency.

3). Choose bloggers not only from your subject, but also from related ones. For example, you sell farm products. You can advertise not only in blogs about recipes, but also in lifestyle, healthy lifestyle, fitness, family and so on.

And after the understanding of how to cooperate with bloggers on Instagram appeared, and the choice was made, it remains to write to the blogger and offer cooperation.

Contacts can be viewed in the profile, or write to Instagram Direct. Required:

Say hello. But in no case do not start with the words "good time of the day" - illiteracy repels.
Introduce yourself. State your name and brand.
Indicate the purpose of your request - say that you want to offer cooperation.
Briefly describe the product.
Clarify the cost of placement, or immediately offer your conditions.
After the blogger answers you, you can discuss the details.

Example:

Hello Maria!

My name is Elena, I represent Burenka and partners, an eco-products company. We have created butter according to a unique recipe and would like to invite you to participate in our advertising campaign: posts, reels, stories during this month. If you are interested, we will be happy to send a commercial offer by e-mail.

01/31/2022

74 article 9 views0003

What are the types of cooperation with bloggers on Instagram

Any type of business involves partnerships. On Instagram, bloggers are business partners. Did you know that 63% of marketers today partner with 10 or more bloggers to run their ad campaign? And all because customers trust social signals and recommendations from real people more than traditional advertising. Bloggers help to attract new subscribers, increase interest in the brand, and improve sales. If you find a suitable partner and competently build cooperation with him, then it will be beneficial for both parties. We offer to figure out what types of cooperation on Instagram are, to consider their features, advantages and disadvantages.

Collaborations

The first step to success in influencer marketing is choosing the right blogger. The second is the right kind of cooperation with him. Consider the most effective collaboration formats on Instagram.

Product Review

Emilia Clarke in Clinique's

Campaign This is by far one of the most common Instagram collaborations. You simply send an opinion leader or blogger a sample of your product and ask them to express their opinion through a post on a social network. Product testing is ideal for new product promotions, regular promotions and communication with customers.

This format of cooperation has many advantages:

simplicity for both parties;
economy;
demonstration of the product in action;
social proof of effectiveness.

If you have a wide range of products, choose the one that best suits the blogger's topic for testing.

Collaborations

Collaration is a mutually beneficial cooperation between bloggers and brands, the purpose of which is to achieve a common goal. Together, they help each other increase sales, attract new subscribers, increase brand loyalty and expand into new markets.

How it works: For example, a shoe manufacturer contracts with a well-known model with a large following and they launch a new pair of shoes together. After that, she tells on her Instagram that she took part in the design of a new pair, after which the blogger's fans begin to buy this product. The brand's sales and subscriptions are growing, and the influencer in return receives not only a reward, but also additional attention from the brand's fans.

The main condition is that everything should be as natural as possible. Users should see that their idol really uses and admires the brand's products, and the subject of the post should not stand out from the general style of the blog. It is better to entrust the promotion of sportswear or protein bars to a fitness blogger, and a beauty blogger should not advertise a computer game.

In Instagram, you can see many examples of collaborations with bloggers and famous media personalities.

Ambassadorship

Bloggers are the same people who have their own views on life, values and interests. They have their own audience, which is interested in their opinion, listens to their advice. And all this can be wisely used for marketing purposes, making the influencer an ambassador.

Blogger Alina Frendiy - ambassador of Calvin Klein watches in Ukraine

Ambassador - official representative of the brand, carrying its values to the masses. His task is to tell in social networks about his favorite brand in all possible ways. For example, create native photo posts with products, talk about their benefits in reviews, and participate in official company events.

There are many ways to make your brand known with an ambassador. The most important thing is that the influencer is really loyal to the brand and professes the same values as the company. It would be strange, for example, if a fitness blogger who promotes healthy eating becomes the ambassador of a fast food chain.

Ambassadorship, as a rule, involves long-term cooperation. Within its framework, the influencer formally becomes the face of the company in social networks and refuses such advertising cooperation with other companies.

Collaborative Contests

Collaborative contests are another common Instagram collaboration. In this case, the brand and the blogger come together to hold a contest or a raffle.

The brand in this case is the sponsor of the event, and the blogger provides the audience. The gift to the winner is most often the company's products or certificates for paying for its services.

This type of cooperation is beneficial for both parties: the brand gets the attention of the blogger's audience, and the influencer gets the opportunity to increase user engagement through a contest.

Marathons

People go to Instagram not only for beautiful photos, but also for motivation. And to satisfy this need of users, bloggers and brands often organize marathons.

Instagram Marathon is a training session lasting from 3 to 30 days that allows you to learn something new or change your life. For example, a women's clothing store might take part in the Cinderella Style Change Marathon, which requires daily styling challenges from stylists to complete.

Marathon participants must repost entries and share their results. The most active or those who complete all the required actions can receive an incentive prize. For example, a subscription for a purchase in an advertised store.

At the moment, marathons are considered one of the most effective types of promotion. Among the advantages of marathons are:

real utility for users;
formation of a "live" audience around the brand;
attract only targeted subscribers.

The task of the blogger in this case is to involve the audience in participation and become a vivid embodiment of the company's ideology.

Guest posting

Guest posting is a unique and effective way to promote a brand and build an expert reputation around the brand. To publish your expert content, you need to choose a few influential bloggers with the right topic, audience, and high authority. They need to discuss the possibility of hosting guest posts.

In order to interest bloggers in collaboration and attract the attention of their audience, a guest post should be informative and useful to subscribers. In addition, the text should not contradict what has already been written in the blog.

The advantage of guest posts is that they allow not only to advertise a product or service, but also to attract traffic from new users who liked the guest content.

Events

We can say that events are a lighter version of ambossarship. In this case, we are no longer talking about long-term cooperation, but rather about a temporary action. Within its framework, bloggers undertake to publish content with a mention of the brand.

For example, as part of an event, a company can arrange for a blogger to visit its production facility, demonstrate new products, test services - it all depends on the company's field of activity. The task of the blogger is to cover this event in the feed and Stories.

For a blogger, this is an opportunity to get new interesting content for the account, and for an advertiser, it is an opportunity to create a good image around the company and show its advantages.

Takeover

Instead of constantly trying to create compelling content for your account, you can try collaboration on Instagram in the Takeover format.

In this collaboration, an influencer takes over the management of your brand account for a set amount of time, such as 1 day, and publishes content on your behalf. This format is beneficial for brands mainly due to the fact that the content of the influencer will be interesting to the existing audience, and also can attract new followers.

Live broadcasts

Recently, live broadcasts are gaining more and more popularity. They can also be an interesting option for cooperation with bloggers. Within the framework of live broadcasts, cooperation is possible in two directions:

You invite a well-known influencer to your live broadcasts, drawing the attention of people interested in him to your page.
The blogger conducts live broadcasts with representatives of the brand or its products, advertising it to their viewers.

Such cooperation mechanics are interesting due to the format and variability of collaborations. For example, brand representatives or an influencer can act as a guest expert, or show a master class live.

Cooperation formats

In a business partnership, both parties must benefit. With the benefit for the brand, everything is clear - advertising, increasing sales and loyalty. Bloggers, on the other hand, most often receive material benefits from cooperation, but this is far from always money.

Barter

Barter is a cherished desire of all advertisers, because it is usually 2-3 times more profitable than cash payment of remuneration to an opinion leader. As payment, you can offer the influencer mutual advertising, or products of your brand.

As a rule, bloggers with a small audience of subscribers willingly agree to cooperate on barter. Millionaire bloggers, on the other hand, prefer mainly commercial cooperation. But everything is individual, depending on the specifics of the brand and the blogger's beliefs. Sometimes you can barter with a top influencer, and sometimes even a blog owner with several thousand subscribers can refuse.

Commercial cooperation

Commercial cooperation on Instagram involves payment only with money. The cost of influencer services varies depending on the statistics of their account and the type of cooperation.

All details are discussed in advance, after which the brand transfers the payment, and the blogger fulfills the obligations set before him.

Gift for publication

Some bloggers are willing to place a mention of the brand on their blog for a gift. As a gift, brand products can be used, which, for example, were sent for testing. In this case, everything is simple - the blogger chooses an interesting product from the company's assortment, writes a review about it on his blog and keeps a test sample for himself.

Promo code

One of the payment methods can be a personal discount promo code. A blogger posts a post with a promo code for a discount in his account and receives an affiliate commission from all sales made using his promo code.

This scheme works great for advertising online stores. But for a blogger to agree to such a format of cooperation, he must be sure of the quality of the company's products and the interest of his subscribers.

Affiliate link

Affiliate link is a very common way of cooperation. In this case, the profit for the blogger is a part of the money from the purchases of the clients he attracted. For a brand, this is the minimum cost to provide a personal affiliate link. Her blogger should place in his posts. Subscribers follow the link, make orders, and part of the money they spend is paid as a reward to the blogger. For Instagram, the promotional code format is more suitable, since there is no way to place active affiliate links in posts.

This format is beneficial due to the fact that only actual clients are paid and the blogger himself is interested in creating a high-quality advertising product.

Item for rent

To create beautiful photos for Instagram, everything is used - expensive jewelry, clothes, accessories, beautiful bouquets, toys, original furniture. If a company is engaged in the sale or manufacture of such things, it can offer the blogger a product for rent for a photo shoot.

After the photo session, the blogger will return the goods safe and sound. The brand, on the other hand, will get an attractive demonstration of its product, as well as the opportunity to tag a photo of a blogger with a product.

Tips and tricks

The effectiveness of a marketing campaign involving bloggers directly depends on how well the cooperation is built. There are many nuances in this matter, and at the same time, any cooperation with bloggers is always built individually. Nevertheless, we suggest that you familiarize yourself with the main subtleties that are worth considering:

Carry out a “compatibility test”. Collaboration will be successful only if the audience of the influencer matches your target audience. Be sure to choose a blogger with a topic that suits you, and before collaborating, study the demographics of followers and their “authenticity” using the trendHERO tool.
Competent technical specifications are half the battle. Try to make the influencer as clear as possible about your brand, its values, and what you expect from the collaboration. Only in this way will he be able to capture all the details and create high-quality advertising content.
Choose the right size. Make a detailed portrait of your target audience and think about which of the formats will be more interesting to them. For example, if your clients are very conservative, marathons are unlikely to suit them, but rather events that can show your business from the inside out will be interesting.
Trust the influencer. Professional bloggers know best what content will be of interest to their subscribers, what characteristics should be emphasized and in what format to present information. Let the blogger shine, but be sure to arrange a preview.
Trust but verify. Not all bloggers are the same. In pursuit of making money on advertising, many resort to cheating, so before entering into cooperation, check the blogger.
Build long-term relationships with influencers. The best option is at least 6-8 touches with the blogger's audience. In this way, you can achieve a more sustainable result, as well as eliminate the risk that the blogger will soon collaborate with another brand in the same segment.
Remember that head-on advertising doesn't work. Make every effort to make advertising content as native as possible.

Another important nuance that many people forget is that you need to prepare for cooperation with a blogger. Before applying for advertising in any format, a brand must first:

put your page in order,
think over an advertising campaign,
draw up a portrait of your clients.

Conclusion

Influencers have long been in demand by brands, and often even become key figures in a company's advertising strategy. But it is extremely important to choose the right type of cooperation. All of the above formats are effective and show good results in terms of engagement and conversion.