How to make payment for instagram ads
How to Set Up a Payment Method for Facebook & Instagram Ads
Add a payment method to your account
Your Payment Settings in Ads Manager is where you can add new payment methods to your ad account.
Before taking the steps shown here, keep in mind:
Make sure you're an admin of the ad account you're working on. You'll have to be one to manage an ad account's payment methods. Learn more about ad accounts and permissions.
Check that the payment method you're trying to add is an accepted payment option for Facebook ads.
If your ad account is set up for manual payments (meaning you add money to a balance on your account), you won't be able to add a payment method in the same way that's shown here. Also, some payment methods won't be an available option for you to use (such as PayPal). Learn more about manual payments.
A video walk-through of this guide can be found here:
A video guide on how to set up a payment method for Facebook & Instagram Ads
Step 1: Go to your Payment Settings in Ads Manager.
Step 2: In the Payment Method section, click Add Payment Method.
Step 3: Choose your Payment Method & Enter your information
Choose the payment method you want to add, fill in your information and then click Continue. Follow any additional instructions to add your payment method.
Your payment method will saved to your account.
Remove a payment method from your account
Your Payment Settings in Ads Manager is where you can remove a payment method from your ad account if you don't want to use it to pay for your ads anymore.
Before taking the steps shown here, keep the following things in mind:
First make sure you're an admin of the ad account you're working on.
You'll have to be one to manage an ad account's payment methods. Learn more about ad accounts and permissions.If you want to remove your current primary payment method but also want to keep advertising on Facebook, add another payment method first.
If you want to close your ad account and remove all your payment methods from it, follow the steps for deactivating your ad account.
If you've added a payment method to your Facebook account before (like to purchase games or apps), you'll see it listed as one of your payment methods. You can remove it if you no longer want it available in your account.
Step 1: Go to your Payment Settings in Ads Manager.
Step 2: In the Payment Method section, find the payment method you want to remove and then click Remove on the right.
If you don't see the payment method you want to remove, click Show More to display all of your ad account's payment methods.
Step 3: In the confirmation screen, click Remove.
Your payment method will be removed from your ad account.
Tips for Managing Payments
You can always check what amount your billing threshold is set to in your Payment Settings.
Knowing your billing threshold can help you keep track of when you'll receive your next bill for your adsYou don't have to wait until you've reached your billing threshold or your bill date to pay for your ads. As long as you have a current payment method associated with your ad account, you can pay whenever you're ready.
Your account spending limit is different from a lifetime budget (which controls how much an ad set can spend over its lifetime) and your billing threshold (which determines when you're charged for ads). Learn more about the difference between budgets, billing threshold and spending limits.
When you make a payment for your Facebook ads, the transaction will appear in the Billing section of your Ads Manager.
Every transaction includes a receipt that shows details about your payment, like how much you spent, the reason you were billed, the campaigns that spent money, and the results your ads got you
How Much Do Instagram Ads Cost in 2022? (+ How to Save)
While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more often than not, Instagram is slightly more expensive than Facebook in some instances. While that is the case, don’t let it deter you from exploring this lucrative and effective visual counterpart in the Facebook ecosystem. With fewer ad placements, increased competition for impression share, you may pay slightly more to use Instagram, but you may also pleasantly see it being much more cost-effective than the results you’re getting with Facebook.
Paid advertising is a powerful marketing tool on Instagram and complements what brands are able to do in their Feeds, Stories, and Explore tabs.
While Reels and IGTV don’t yet have ad placements, we may very well see them added as placement as the platform continues to scale and the need for more impressions comes about. Like Facebook ads, Instagram ads offer advanced targeting and flexibility so as to be accessible for just about any business. If this visual platform is a popular channel for your target audience, you may want to advertise on Instagram. To help you understand the cost, we’re going to cover:
- How Instagram ads work.
- What makes Instagram advertising worth the price.
- Factors that influence Instagram ad costs.
- Average cost per click, cost per engagement, and cost per thousand impressions on Instagram.
- Ways to keep your Instagram ad costs down
Read on to learn about the workings, advantages, and cost of advertising on Instagram this year.
How do Instagram ads work?
Depending on your campaign objective, ads appearing on Instagram can have up to 18 call-to-action button options, can link to your website, and give users options to download applications or shop online stores.
You don’t actually even need an Instagram account to advertise on Instagram. Since Facebook is its parent company, all you need a Facebook Business Page. However, it is best to have an Instagram account so you can familiarize yourself with content that resonates best with your target audience and complement and amplify your organic Instagram marketing efforts.
To set up Instagram Ads, use Facebook’s Ads Manager to set up campaigns, ad sets where you select your budget, target audience, ad placements, and optimization options. Similar to Facebook Ads, your ads will run within the selected time frame, budget parameters, audience selection, and optimization goals.
What makes Instagram advertising worth the price?
Advertising on social media brings many benefits, and there are some particular benefits of paying for ad impressions on Instagram rather than simply running campaigns and promotions directly from your business’s account.
Advanced targeting
With over 1 billion monthly users, Instagram ranks second after Facebook.
These platforms have an incredibly robust arsenal of targeting data and since Facebook owns Instagram, Instagram advertising utilizes the same comprehensive demographic and geographic data. This advanced targeting is what makes Facebook Ads work so well, as you can be incredibly prescriptive when targeting various audiences. Whether you are utilizing Facebook’s native audiences based on interests, behaviors, or other demographics, or utilizing your own custom audiences that utilize your Pixel or SDK, email lists, or other sources, you can find success in reaching the right people in your prospecting and retargeting campaigns.
Higher engagement rates
Instagram is known for its high engagement rates—organically and through paid ads. Images on Instagram receive an average of 23% more engagement than when shared on Facebook. When it comes to organic engagement, brands on Instagram say that they have about 4% of their followers seeing their content compared to the nearly non-existent organic reach that Facebook has today.
While it’s better, it’s still wise to pay to play in order to expand your reach and visibility with paid ads. While any form of visual content can perform well, brands typically see more engagement on video ads—about 38% more. As a visual platform, images and videos are powerful in driving more engagement than on other more text-based social platforms.
External links
Instagram does not currently allow clickable links in organic posts. You can include a link in your caption or message, but the recipient has to copy and paste it into their browser or visit the link in your Instagram bio. With Instagram advertising, you can include outside links, which enables you to designate a destination URL to your website or another external URL. To be able to better track website traffic from your Instagram Ads, it’s recommended to use your own domain as you should have your Pixel implemented there, whereas you may not have it on other website URLs that you don’t control.
Longer videos
Instagram Feed and Explore video can be up to 60 seconds in duration and while Stories are typically up to 15 seconds in duration, if you run ads in these three ad placements, you can have up to 2 minutes of video content.
This gives you more opportunity to convey both your brand and the features and benefits of your offer through your products and/or services.
How much do Instagram ads cost?
Let’s take a look at the average cost per click, cost per engagement, and cost per thousand impressions on Instagram.
Instagram cost per click (CPC)
For all metrics, Instagram cost per click in 2021 ranges from $0.40-$0.70. This takes into account all clicks that happen on an ad, which includes not only link clicks, but likes/reactions, comments, and shares.
For ads that have a destination URL, Instagram cost per click in 2021 ranges from $0.50-$0.95.
Instagram cost per engagement (CPE)
Instagram cost per engagement in 2021 ranges from $0.01-0.05.
Instagram cost per thousand impressions (CPM)
Instagram cost per one thousand impressions in 2021 ranges between $2.50-$3.50 for better-performing campaigns and their respective ad sets.
When it comes to CPMs, our findings show that Facebook tends to be higher than Instagram, by nearly 2x but CPCs tend to be lower by nearly half on Facebook compared to Instagram.
Image via AdEspresso
Facebook vs Instagram advertising costs
While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary (see how much it costs to advertise on Facebook in 2021 here). With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more often than not, Instagram is slightly more expensive than Facebook in some instances.
While that is the case, don’t let it deter you from exploring this lucrative and effective visual counterpart in the Facebook ecosystem. With fewer ad placements and increased competition for impression share, you may pay slightly more to use Instagram, but you may also pleasantly see it being much more cost-effective than the results you’re getting with Facebook.
Factors that influence Instagram ads costs
Similar to other platforms, Instagram ad pricing is influenced by a number of variables.
Campaign objective
Campaign objectives can cause your advertising costs to be automatically higher or lower, depending on which you choose and how it relates to where your target audience is in the funnel.
For example, if you select a brand awareness campaign objective, it will be lower in cost than something lower down the funnel and that has a higher value objective, such as conversions. Having broader, colder audiences see your ad to drive brand awareness is a lower-value action compared to targeting a user further down funnel—who are more familiar with your brand and offerings, and ready to open their wallet or take a higher-value action.
Audience size
If you are targeting broader audiences, they are typically lower in cost as there is less competition for a group of people. As you narrow your audiences, perhaps by reducing their geotargeting or age ranges, you may see the price go up as competition for those eyeballs increases in parallel. Retargeting audiences are typically smaller as well, hence why we often see higher costs in retargeting campaigns.
Budget
Budget also influences Instagram ad costs because if you have a small budget, it may take longer to get out of the Learning Phase if your campaign or ad set is starting anew. Costs may be more expensive at first before the system learns and understands your campaign type and optimization goals, and how your audience engages with your ads. If your ads are well engaged with, Facebook and Instagram will reward you with lower costs over time.
Click-through rate
If CTR is low, then we may see higher costs as the system thinks there may be some disconnect between your target audience and what you’re messaging in your ads. You want your ads to resonate with your target audience and CTR Is a strong indicator of that. Aim for a healthy CTR which is about 2%. If you have a healthy CTR, you should see your costs decrease.
How to lower your Instagram ads costs
Make the most of your budget by selecting funnel-appropriate campaign objectives to start.
If you are targeting colder, broader, prospecting audiences, test less expensive campaigns to introduce your brand to audiences with an awareness, engagement, or better yet, a website traffic campaign so that these users leave Instagram and get to your website and tagged with the Pixel so you can later retarget them if they don’t convert on that first click. If you’re new to Instagram Ads, you can drive sales from the first interaction and click, but more often than not, users will need to have several interactions with your brands in order to develop trust, perhaps do some shopping and comparing, and then come back to you through retargeting or other means to open up their wallets. If you have a low-cost product that doesn’t need much research, impulse buys can be successful from Instagram.
Another way to lower your Instagram costs is to use automatic placements in the ad set level and serve across both Facebook and Instagram. By having more placement liquidity, the system can use its algorithm to determine where to best serve your ads, thus giving them more options across both platforms and more ad placements, thus, lowering competition on Instagram’s three current ad placements, thus lowering your costs.
You will also want to test audiences with different ad variations by testing the different lines of ad copy and creatives – images and videos. By running tests, you can learn what resonates with your audiences and it can help improve your engagement rates and CTR, thus, also helping lower your costs and making your budget go further.
How much do Instagram ads cost? [recap]
Instagram continues to grow and the advertising options only become more robust. It’s not yet saturated and it’s safe to assume that more ad placements will come our way.
Give Instagram Ads a test and see how it fairs in comparison to Facebook Ads and other advertising platforms you may be running on. It may end up being an important part of your funnel by driving more brand awareness and engagement or it may end up bringing a primary source of revenue.
- Instagram ads cost per click: $0.40-$0.70 (link clicks, likes, reactions, comments, shares)
- Instagram ads cost per click to destination URL: $0.
50-$0.95. - Instagram ads cost per engagement: $0.01-0.05.
- Instagram ads cost per thousand impressions: $2.50-$3.50
Want more cost information? Check out similar posts:
- How Much Does Google Ads Cost?
- How Much Do Facebook Ads Cost?
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Many do not know how to pay for advertising on Instagram. nine0038 
Simply put, the post is launched first, and then the money is debited. nine0021 
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The card data (first and last name) must match the Facebook profile data, otherwise the blocking of Ads Manager is inevitable. nine0038 
After that, the payment details will be added to the FB advertising account for payment for displaying ads (at the end of each month). nine0021 
Instagram robots make a second attempt to collect money from the main payment system, and then from the additional account, if it was specified. If the funds are not credited to the balance, the advertising campaign is suspended. nine0037 How to pay Instagram debt: 
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Calculate the limit so that the limit does not have to be changed often, but the promotion costs do not exceed the possibilities of your budget. 
How to pay for advertising on Instagram - 2 ways
If you want to promote your Instagram account with official advertising, but don't know how to pay for it, then this article will be extremely useful for you. In it, I will tell you how to pay for advertising on Instagram in two ways (via Facebook and through the Instagram app itself).
Article content:
Instagram advertising options
Today, there are 2 paid advertising options on Instagram: advertising, because it is on it that questions arise. With payment for advertising from bloggers or in public, everything is extremely simple, so we will not focus on this.
In the second option, all you need is to agree with the blogger or the owner of the public about advertising, and they themselves will tell you how to pay for it. nine0038
Useful: Course "Promotion on Instagram from 0 to the first sales"
In the case of the first option, you will need to do everything yourself, and for this you must have at least a minimal understanding of targeting.
Targeted advertising is set up and paid either through facebook or through the Instagram app itself. And let's first deal with payment through Facebook.
How to pay for advertising on Instagram through Facebook
To pay for targeted advertising, you need to add a payment method in your facebook advertising account.
To do this, go to your Facebook profile and click on the triangle icon in the upper right corner. From the drop-down list, select "Create an advertisement"
You will be taken to your advertising account.
Next, open the menu in the upper left corner of the screen.
Select "Billing" from the drop-down list.
Next, go to the payment settings by clicking on the appropriate button in the upper right corner of the screen. nine0038
Then click the "Add Payment Method" button.
Choose the payment method that suits you. Facebook suggests adding either a bank card or a PayPal account.
For those who don't know what PayPal is, it is a payment system through which you can pay for your purchases on the Internet. It is quite common in the West, but it also finds its customers here. You can learn more about this system on their website
paypal.com
. You can also register your account there, if you want, of course. By the way, registration is quite simple and does not take much time. nine0038
Most often, bank cards are used to pay for advertising. Everyone has them and everyone knows how to use them. By and large, in paypal you also link your card to this payment system.
The only difference is that when paying directly with a bank card, the money is debited directly from it.
When paying via PayPal, you are first billed to this payment system, and then you confirm the payment in your account. After that, the money is also debited from your card linked to paypal. nine0038
After selecting the desired payment method, click the "Continue" button. Your details will be added to the Facebook advertising account and the amount spent on advertising will be deducted from them.
Important! Keep in mind that money is not debited immediately, but at the end of each month. That is, Instagram gives you the opportunity to run ads "in installments".
In other words, your advertisements are displayed first and only then money is deducted for them. Therefore, you should not be very happy when you see that your advertising works, and the money for it does not go away. They will leave, but only a little later 😊
And if you see that the money is still not leaving, then check the correctness of the details that you set as a payment method or bank card balance.
Perhaps you simply do not have enough funds to write off. In this case, your ads will stop and Facebook won't let you run any more ads until you pay the previous bill.
To be on the safe side, you can set a spending limit for your facebook account. Upon reaching this threshold, your ads will be paused and you will not be charged more than the specified amount. If you want to resume showing, it will be enough just to increase the spending limit or remove it altogether. nine0038
It's worth noting that you don't have to add your payment details first and only then create advertisements. When setting up targeting for the first time, at the end facebook will ask you to select the desired payment method and automatically add it to your billing ad account. In the future, if necessary, you can change the payment method in the same Billing.
How to pay for Instagram ads through the app
To pay for ads directly through the Instagram app itself, you first need to create a so-called "Promotion".
In fact, this is the same targeted advertising, only it is called a little differently and is configured from your Instagram profile. But this option is only available for business accounts. nine0038
I described how to create a promotion in the article about targeting on Instagram, the link to which I gave at the very beginning of the article. Therefore, in order not to repeat myself here, I recommend that you familiarize yourself with it.
In a nutshell, during the promotion setup process, you will also be asked to add the desired payment method. Add it and your ad starts working. And at the end of the month, the spent amount will be deducted from you.
Learn more about advertising and promotions on Instagram in the course “Instagram promotion from scratch”. On the course, you will literally be led by the hand from scratch to the result. nine0038
Conclusion
I hope I was able to explain to you how to pay for ads on Instagram. Basically, all you need to do is add a payment method to your ad and run it.
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