How to make my instagram account more popular

Get More Real Instagram Followers with These 10 Tips

Instagram has become a cornerstone of many brands’ social presence, driving profitable traffic to landing pages, growing conversions, and building an engaged audience.

If your Instagram presence isn’t quite as robust as you’re hoping, it might be time to learn how to sharpen up your strategies for getting real, organic followers on Instagram. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them.

The organic distinction is important: sometimes brands take the easy way out when trying to get more Instagram followers. Pay for likes and follower sites are everywhere, but these shortcuts are never worth it, as the Instagram algorithm regularly gets updated to weed out paid, low quality accounts and interactions.

Not to mention, the number on your Instagram following ultimately means nothing if it doesn’t represent an engaged fan following that makes purchases, visits your landing pages, and advocates for your brands with friends and followers. Start building your presence up the right way with these tips on getting more Instagram followers.

10 Ways to increase Instagram followers

1. Optimize your Instagram account

Before you set out figuring out how to gain followers on Instagram, one of the most important steps is to have your account fully optimized. Think of your brand’s Instagram bio as the “homepage” to your account.

Without a bio, image captions, a proper username or profile image, how will people know the account belongs to your brand? It might seem obvious, but on Instagram your bio and image help form the foundations of your brand identity. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.

If you’re uncertain where to link, try marketing or product pages that relate to specific keywords, hashtags or campaigns on your Instagram account. Linking to your homepage is OK–but why not give users a cohesive experience when moving from your bio to a site? This has led to the popularity of IG link landing pages that host relevant links to the last few pieces of content mentioned on a brand’s feed, and “link in bio” posts that help direct audiences to those links.

Additionally, keep your username as search-friendly as possible, which usually means sticking close to your actual brand name. If your business name is longer, shorten it to something your audience would recognize. Don’t add numbers or special characters to your username, and if possible keep it in-line with other social media handles you already have.

The best way to optimize your account is to create and follow an Instagram marketing strategy. Download our free guide to get started.

2. Keep a consistent content calendar

The worst thing you can do when trying to get followers on Instagram is to post content at random, haphazard times. If you’re lucky enough to get users following you in the beginning, you don’t want to make them forget they followed you in the first place.

To combat this, keep to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day to avoid spam, but whatever your cadence, keep it consistent. Approximately 200 million Instagram users log on daily, so to cast your net even wider, try publishing a few times throughout the entire day.

In fact, our very own research on the best times to post to Instagram pinpoints the top times to post for multiple industries, or you can follow our research of the best times across all topic areas below:

Sticking to a schedule will help you build a consistent experience for your followers and keep them in the know of your brand. But if you’re wondering how you’re going to remember to publish at these different times in the day, we’ve got you covered with Sprout’s scheduling and optimal times features–read on for more details.

3. Schedule Instagram posts in advance

While the Instagram algorithm has changed to show users more content they like, posting at the right times can still give your posts more visibility by increasing the overall engagement they receive.

There’s a lot your brand can do to raise visibility, and now with Sprout Social, scheduling Instagram content is one of them. With our newest tools, we can help your brand schedule Stories, Carousels and Feed posts through an easy process.

By scheduling content in advance, your entire team can see campaigns and schedules more efficiently. It’s always smart to build out content in advance and with our Instagram scheduling tools, you can reach your audience and maintain a consistent flow of content at the same time.

You can also use Sprout’s patented ViralPost feature and let us do the work for you. ViralPost analyzes your own account’s engagement history and identifies the optimal times for you to post algorithmically.

Perfect your Instagram content plan with Sprout Social

In addition to scheduling a complete picture of your Instagram content calendar, Sprout offers even more features to perfect your brand’s feed.

Share IG-approved visuals with your team using our Asset Library, or test out our grid preview feature to make sure every aspect of your presence is true to your brand style.

Get a hands-on look at these features and more with a 30-day free trial of Sprout.

4. Get partners and brand advocates to post your content

When you’re learning how to get more Instagram followers, it’s important to know the value of your audience. The larger your follower count grows (organically), the more buyers and interested customers you will have.

The best way to get customers to follow you is to get in front of them and be present. It’s critical to be present on your own Instagram as well as others. Try sponsoring user-generated content to get your brand in customers’ feeds. You can also hold Instagram contests to get your brand

out to a larger audience. These types of campaigns build social proof by showing your fans are invested enough to repost your content or create their own UGC.

View this post on Instagram

A post shared by Urban Outfitters (@urbanoutfitters)

Another way is to get your handle in front of a much larger audience. Try to work with larger Instagram accounts in your industry, like notable influencers in your space, to share your content to their audience.

Just make sure you’re providing something of value. The last thing you want to do is seem too salesy. Find marketing collaborations and co-marketing plans with other businesses to build your Instagram audience.

5. Avoid fake Instagram followers

There’s a huge difference between an Instagram account having fake and legitimate followers. It might seem tempting to simply purchase Instagram followers, but the backlash outweighs the perks of organic follower growth.

Fake Instagram followers tend to:

Deceive new followers: If users come to an inactive Instagram feed with tens of thousands of followers, it will lower the account’s credibility. Don’t trick people into following you. Build trust and long-lasting relationships for better engagement.
Have no ROI: It might seem easier to buy followers, but your acquired bot or unmanned new followers won’t be purchasing anything. People follow brands on Instagram for a reason–they like what you’re posting or your company in general. These are actual spenders and bring monetary value to your business.
Create little-to-no buzz: If you have 10,000 fake followers, how many are going to comment, like and share your content? More than likely, these bot or fake accounts will be cleaned up by Instagram, deleted and make your posts seem like engagement graveyards.

Real people have the ability to share, like, comment and engage with your Instagram posts. Additionally, these users enjoy when there’s someone on the other side responding.

For example, Lush Cosmetics takes the time to answer various product questions, which results in users coming back, following or possibly sharing with others. These interactions will always have more value than a set of inactive followers.

6. Showcase your Instagram everywhere

How are people going to find an account unless you promote your Instagram? Make sure your Instagram account is listed with your website and other social networks.

Creating visibility and awareness is one of the best ways to get discovered. If you truly want to get more Instagram followers, let people know where to find you. You could add social media buttons to your website and blog to help promote social shares across all your networks as well as show people where to find you on Instagram.

Follow #MoMAPrimeTime on Instagram today as we celebrate the last day of Summer Camp for 200 New Yorkers, ages 65+! https://t.co/RNyV7Ibr9y pic.twitter.com/64SvbUaWLL

— MoMA The Museum of Modern Art (@MuseumModernArt) June 23, 2017

Another great idea is to cross promote across your social media accounts. The Museum of Modern Art regularly spreads awareness about its Instagram through Twitter. You can easily leverage your other social networks to direct users to your Instagram.

However, make sure that you’re not just asking for a follow. Instead you should try to promote unique content on your Instagram so users have a reason to follow you there. Fortunately, with Instagram adding a ton of new content and video features like Stories, IGTV and Reels, you have a great opportunity to build followers through creative content.

7. Post content followers want

While this is easier said than done, it’s smart to learn what content your followers want to see. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important.

Whether it’s filters, captions, content types or post times, the smallest detail can make all the difference. Keep your ear to the ground with new Instagram trends so you know you’re posting popular content.

To take your analysis a step further, your brand should invest in Instagram analytics tools. This will make it easier to track, benchmark and analyze Instagram content across accounts.

Be confident in your content strategy by analyzing different filters, captions and more to see what works best with your audience. If you’re unsure where to start, try analyzing your competitors.

You shouldn’t directly copy your competitors, but it’s smart to take notes on what they’re doing or posting that drives engagement. A little competitive research can go a long way. You can use our Instagram Competitors report to get a look at what’s working for other brands in your industry.

8. Get the conversation started

One of the best ways to make users aware of your Instagram is through conversation. According to the 2020 Sprout Social Index, consumers want to engage with visual-first content like photos (68%) and video (50%), followed by 30% who want to engage with text posts. Instagram is the perfect fit for this audience profile, pairing eye-catching visuals with captions that can be just as engaging when you perfect your Instagram caption copywriting skills.

People are continuing to use social media as their contact reference for brands, whether its for off-the-cuff questions and chat, serious customer care queries, or praise for their favorite brands and products. And for your business, you need to be supportive and communicative on Instagram.

Try to respond to as many questions or comments as possible, because it could mean the difference between getting a new customer, follower or improving your relationship with your audience. Our Index research also showed 89% of consumers will buy from a brand after following on social, so it’s important to secure the attention and loyalty needed to convert a visitor to your profile into a follower.

9. Find hashtags that convert

One of the most tried-and-true ways to get followers on Instagram is through hashtags. For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach. As a marketer, you want to build your community by gaining followers and hashtags provide just that.

For starters, find hashtags that are not too populated. Social Media Examiner points this theory out by explaining how the hashtag #love has more than 184 million photos connected to it. Trying to highlight your Instagram content in a sea of millions of pictures and videos is not an easy thing to do.

You have to find hashtags that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account. Unique, branded hashtags are one way to group posts around hyper-relevant content to your brand and campaigns.

View this post on Instagram

A post shared by M&M'S (@mmschocolate)

For example, M&Ms does a great job at focusing hashtags to an event where they are participating. By using hashtags like #mmspotlight, the brand targets its audience more directly where the spotlight concert event happens and creates awareness.

Understanding how your hashtags perform on Instagram is also just as critical to using them. And with Sprout Social’s hashtag analytics tools, you have direct access to hashtag performance and usage data to see what’s working best.

Don’t go blindly into the hashtag universe, know what you’re tagging so you can build your following.

10. Make your Instagram followers happy

Last but not least, when you make your Instagram followers happy, you see the payoff in audience growth. We’ve given you plenty of tips for brainstorming and scheduling content, so put them into practice in a way that feels real to your brand voice. In other words, avoid seeming needy, sales-driven or robotic.

For many accounts, this means sprinkling in posts that are legitimately designed to bring a smile to followers’ faces and build customer relationships. Don’t forget to provide content to your followers as if they were friends on your personal feed: this might include posting memes, inspirational content, or just re-sharing interesting photos or artwork (all properly credited, of course) that can give your followers a little mental pick-up during the day.

More tips for your Instagram presence

Developing an Instagram following is a multifaceted process. Knowing the ins and outs of best practices on the network will help your strategies be more effective. Learn more with these guides to some of the most important IG essentials:

How to promote your Instagram: 13 ways that actually work
9 Instagram post ideas to spice up your account
How to regram on Instagram
How to get more Instagram Likes
How to craft an impactful Instagram bio for business

How are you growing your Instagram following?

Instagram continues to grow in popularity with audiences, so taking advantage of these tips to get followers will help you increase your reach. If you’re ready to put Sprout’s powerful tools behind your Instagram management, start a free trial today.

Instagram Success Tips: Generate 700-1000 Followers Every Week

So, you want to know how to be successful on Instagram? While there are over 800 million monthly active accounts, being an Instagram success story is still possible.

You will be required to put in a lot of work and effort, but the outcome is worth it.

Doing so will help your account stand out and gain a targeted following. For the last few weeks, I’ve been gaining over 700 new followers every few days.

This is down to several strategies which I’ll be explaining in this article, including how I use Sked (formerly Schedugram) to plan, create, and automatically publish content. The best thing of all, these can be applied to both personal and business accounts.

Are you ready to be an Instagram success?

Create the perfect bio
Produce interesting content
Post regularly
Identify top hashtags
Utilise Instagram Stories
Take advantage of Instagram Highlights
Cross promote friends and influencers
Go Live on Instagram
Engage with your followers and targeted audience

1. Create the Perfect Bio

Before anything, you first need to make sure your Instagram bio is attractive. It needs to be able to tell your audience who you are, what you do and includes a clear call-to-action.

This is mandatory to becoming an Instagram success. Your targeted audience won’t follow you if they aren’t interested in what you have to offer and being able to tell them that within a few words is important.

Check out the below examples to get inspiration for your Instagram bio to help achieve Instagram success.

MyProtein’s Instagram Bio

As you can see from the above screenshot, MyProtein explain who they are, how you can get involved and lastly giving them some sort of value by entering their competition to win their products for free. Clear, attractive and informative.

Creation Agency Instagram Bio

Creation Agency’s Instagram bio consists of what the agency does, who they are, what they have to offer on the platform by following and also a few links for extra information. The last link takes you directly to the latest blog post.

My Instagram profile bio consists of who I am, what I do, where I’m going next and a clear call-to-action to follow on Facebook.

Straight away you will be able to identify what type of content I would likely post. This is exactly what you need to do so your targeted audience have an actual reason to follow you.

You also get one clickable link that you can add to your profile, so it’s worth putting some thought into how best you can use it. Many brands use it to link to their websites but that may not be the most beneficial way to use it.

One way you can get more mileage out of your profile link is to use a redirect URL. It’ll allow you to send traffic to any web page you want, every time you post. It’s a great way to promote different offers to your followers and the good news is, you get three branded redirect URLs for free with every Sked account as a part of the app’s link-in-bio feature.

For more detailed tips on how to set up a redirect URL and create the perfect Instagram bio, check out this article.

Back to Content Menu

2. Produce Interesting Content

Now you have got a quality Instagram bio sorted for your account, it’s time to think about your content plan.

If you create low-quality boring content that just really sucks and isn’t attractive, too many words and not interesting to your audience, don’t expect to be an Instagram success.

Throwback to an early morning Christmas day walk to Loch Tummel. Where did you spend Christmas?
A post shared by Gareth O’Sullivan – Travel ✈🌎 (@garethgoesplaces) on Dec 30, 2017 at 8:50am PST

This platform is all about content, and not just any content. It’s about sharing high-quality interesting content.

In order to succeed, you need to plan out your content strategy and create eye-catching media – whether that’s images or videos. It’s not that hard to create super engaging content on Instagram…

On the go with #GoProFamily member @theblondeabroad. 🇿🇦 Update your #GoProApp today for the ability to connect, control, + share #GoProFusion content from both Android + IOS devices. 📱 • • • #GoPro #GoProTravel #Paragliding #SouthAfrica #GoProGirl #TravelPhotography
A post shared by GoPro (@gopro) on Jan 18, 2018 at 12:11pm PST

There are lots of tools available on the web and app stores that will help you create striking content. When I’m not using Photoshop, I’ll tend to use tools like Canva, Adobe Spark Post, Typorama or other tools on the web.

In fact, if you haven’t tried it yet, Sked’s Canva integration is a great way to add graphic design elements to your images and give them an extra ‘wow’ factor before scheduling them to post automatically.

To get started, log into your account, click on the ‘Upload posts’ option, then ‘Create banner with Canva’. This will open the Canva integration, as in the image below.

Next, upload an image (see green arrow above) and let your creativity take over using Canva’s wide range of drag-and-drop tools. You can add text, borders, frames, backgrounds, shapes, and more … the options really are limitless.

Once you’re happy with your design, click on publish, fill out your caption and first comment, then add it to your queue or schedule it to post on a specific time/date.

Back to Content Menu

3. Post regularly

Posting regularly is one of the ingredients on how to be an Instagram success. This requires you to be very active. Ideally, you should be posting a least once a day.

If you can post more than that, 2-3 times a day will get you the most reach and engagement, especially to grow your account.

While it can be a pain to post several times a day, Sked comes in handy for this and automates your posting.

Just set-up your content queue and add the Instagram content. To do this, open your account and click on the ‘Setup queue’ option on the homepage.

Next, select your account, enable your queue (see green arrow below), and choose your timezone (red arrow). Then, click the ‘Add’ button for the days you want to post and set the time (blue arrow).

Now, when you add a post to your queue, Sked will automatically post it for you when your preferred time comes around.

I would also recommend identifying the best time to post on Instagram.

This also applies to Instagram Stories. You should be utilising that feature mostly every-day or when you have the chance to show off interesting content.

You could also make use of Instagram stories by promoting your latest content, telling your audience you have uploaded a new post (and in case you didn’t know, you can schedule images and videos to post automatically to Instagram Stories using Sked, too).

Back to Content Menu

4. Identify Top Hashtags

Throughout my time managing various Instagram accounts I’ve come across a lot of businesses making silly little mistakes on Instagram that really affects their chance of growth and being an Instagram success.

These little mistakes can be anything from using no hashtags to a bunch of random non-related hashtags to even no caption!

When sharing content on Instagram, it’s vital you utilise Instagram hashtags. The reason being you will maximise your chances of reach, engagement and potential growth.

For all content I share on the platform, I make sure to use up all 30 hashtags – this gives me maximum exposure.

I also make sure to do regular in-depth keyword research to find the best hashtags that will give me the chance of being featured in the top nine posts.

Instagram hashtag keyword research is very important. If you get it right and manage to rack up a lot of engagement within a short period of posting, you may even hit the explore page.

If I were you, I would start doing Instagram hashtag research and then use Sked’s hashtag manager to keep them organised. You can use it to store all your hashtags separately or in groups, which is really handy if have more than one account to manage.

It’s much easier than storing them in Evernote and having to copy-paste them all the time. If you haven’t tried hashtag manager yet, take it for a test drive and see what you think.

Back to Content Menu

5. Utilise Instagram Stories

Instagram Stories can be used in various ways. It’s a brilliant feature that should be utilised regularly. Especially when your account surpasses 10,000 followers which enables you to start adding hyperlinks within your stories.

This is a fantastic way to drive more traffic and generate more business from Instagram.

You should also create polls on Instagram stories to find out specific information about your followers, for example, what type of content they prefer.

Using this feature to announce a new post is also a great strategy, as a result, you will see an increase in engagement much faster.

And you can use Sked to schedule image and videos posts to publish automatically to Instagram Stories, as well as to add clickable links. To find out how to enable story posting for your account, check out this article.

Back to Content Menu

6. Take Advantage of Instagram Highlights

Taking advantage of Instagram’s recent update which includes the ability to display story highlights on your profile, is the perfect strategy for increasing website traffic.

You might consider creating a few highlights to promote and encourage your audience to follow you on other social networks.

You may decide to create a few product highlights including a hyperlink to directly buy the product or service. Use your creative mind to find interesting unique ways to increase traffic, engagement and follower growth – all of which will help you become an Instagram success.

Back to Content Menu

Cross promoting contribute to Instagram success if done right. Make use of your other social accounts to help grow your Instagram.

Share your Instagram updates on your Facebook or Twitter, consider even showcasing your Instagram uploads on your website – ASOS do a great job of this to promote their clothing. You can also automate your Instagram uploads directly to your Twitter by using tools like IFTTT.

Depending on how big your account is, you should consider connecting with large accounts and Instagram influencers, ask them if they would be willing to collaborate.

However, if your account is nowhere near the same size nor the engagement ratio, then you should really consider providing value before you drop that ask.

I’ve done this plenty of times and it has really helped with follower growth and engagement. This strategy can also be done via Instagram Stories and is quite effective.

Back to Content Menu

8. Go Live on Instagram

Instagram Live can bring in a lot of engagement and new followers, especially if you provide value and share it across your social channels.

If you promote it before-hand using hashtags in your story and posts you’ll most likely gather a few new interested followers wanting to see what you have to offer.

Instagram Livestreams are great for driving traffic too if your Instagram Live has racked up a lot of viewers, considering dropping in a few call-to-actions such as telling them to click the link in your bio for exclusive content.

Your Instagram Live should be interesting to your audience and that can be achieved by sharing what happens behind-the-scenes.

You could also do weekly or monthly question and answer streams, these are great for your audience to get to know you more and for you to find out what your audience likes to know about you, giving you more ideas for content.

Back to Content Menu

9. Engage with Your Followers and Targeted Audience

Ultimately, being an Instagram success on Instagram also comes down to how you engage with your followers.

If you show that you are an actual human behind that profile picture and actively reply to your audience’s comments and direct messages regularly they will be more likely to engage with your content and recommend you to their friends, family and followers.

This also applies to engaging with your followers content.

Leaving a few likes, comments and following back your audience will help build positive healthy relationships encouraging engagement and trust. This can be very effective when engaging with targeted audiences. I’ve found this one of the best ways to grow my accounts.

When I’ve identified targeted accounts or competitors that have a large following, I’ll visit their followers and engage with their content providing it’s suitable.

This is very effective as they will receive a notification each time I engage with their account. For the best results, I would highly recommend spacing out your interactions.

For example, I tend to like a few of their pictures, then 10 minutes later I’ll leave a comment, 20 minutes after that I’ll possibly follow them.

This will give them three notifications all at different times, of which they would probably want to find out who I am. You will have a better chance of them checking out your profile.

If they do and they like what they see, they may engage with the content on my account and potentially drop a follow. That’s how great relationships with a targeted audience are then built.

However, I wouldn’t just stop there.

You should continually engage with them whenever you see their posts in your feed.

This will keep them engaging back with your content unless they already do. The more “human-like” your account is, the more engagement and interaction you may receive.

Back to Content Menu

Over to you

So now you know how to be Instagram success story, you just need to action the above tips and try out different types of content and hashtags. Never be afraid to experiment with your marketing.

Recap: How to be an Instagram success

Create the perfect bio.
Produce interesting content.
Post regularly.
Identify top hashtags and use them effectively.
Utilise Instagram Stories as much as possible.
Take advantage of Instagram Highlights.
Cross promote friends and influencers, the bigger the account, the return is usually much better.
Go Live on Instagram with interesting topics/stories and include call-to-actions.
Engage with your followers and targeted audience on a regular basis to build a healthy relationship.

If you’re looking to carve out hours in your social media workflow, sign up for Sked’s 7-day trial. Our all-in-one Instagram scheduler allows you to automatically post images, carousels, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week.

10 basic rules — Bel.ru

The desire to have a high-quality Instagram profile is connected not only with the dream of becoming popular, but also with the desire to receive income from one's activities.

And it's understandable, many people make from $100 to $1000 a month by managing their account. Previously, it was enough to take high-quality pictures against a beautiful background and upload them as often as possible. In 2021, such advice no longer works. You can solve the whole issue in one fell swoop and collect subscribers for yourself using the likesid.com/kupit-podpischikov-instagram service, but if the budget does not allow, then you will have to act on your own. Below we will tell you how to become popular on Instagram in a short time.

How the social network Instagram works

Instagram's unprecedented interest in entertainment content attracts billions of users. If you believe the rating of the most innovative companies in the world, then this network took the first place in its time. It is difficult to become popular on Instagram over time, as competition is high, advertisers now carefully select promoted pages for cooperation, and users demand more unique content.

To make Instagram popular, you can use our recommendations that will allow you to attract more followers. Understand that working with social media is strongly associated with PR and marketing, so it is important to know how this kitchen works. Start with the basics, find out what a development strategy is, positioning, how to calculate the effectiveness of advertising, what benefits targeting brings. An influencer knows how to make his Instagram popular, he understands that for this you need to become a real marketer.

Tips on how to become popular on Instagram

Below are working tips, life hacks and just recommendations from the experience of working with social networks, tips from successful bloggers that will allow you to repeat their path. Just follow the instructions, then you will become popular on Instagram.

1. Change your profile photo to a personal one

The profile photo is the first thing your subscribers see, and only then they scroll through the publications, look at the story. Faceless accounts do not generate income, as real live photos are valued. Remember that people follow a person as a brand, and finally becoming a brand, you can make good money on the Internet.

2. Monitor your content

Before monetizing your page, think about what makes you different from others. Your videos and photos should be unique, useful and interesting, then people will be happy to visit your page, leave comments, likes, subscribe. Don't get hung up on common, unpopular topics like travel, food blogging, beauty and sports, Mom.

It's better to write about what your soul lies in, then you can quickly make your Instagram page popular. Then you will not need to read something new every day, as the content will come from the heart. And most importantly, you will soon begin to receive a good income on Instagram.

Remember that the optimal message size is up to 2000 characters, try to remove negative notes in the text, make more lively appeals to readers. Be sure to joke, as humor brings subscribers and the author together. In the near future, it will be possible to run group chats in Facebook Messenger between applications with further integration with Instagram, which will make it easier to communicate with followers.

3. Find out who your followers are

When you choose a topic for your blog, you can learn about your followers. To become popular on Instagram in 1 day, do not be too lazy to look through the profiles of your like-minded people, find out their point of view, what they live and are fond of. This will allow you to choose the direction of work, create a plan with different topics of posts that will surely interest people. The main thing is not to be scattered on a wide mass of people, take possession of the souls of a devoted and small audience, and the rest must catch up.

4. Fill out your profile

The information in your profile header will help your page visitors to understand whether you need to follow you or it's time to leave your account. In fact, this is your business card, another, but the most important selling post that will allow you to become a popular blogger on Instagram. Use the keys, break the hat into semantic blocks, add casual emoticons. Be sure to post a working link to your website or other social network account there.

5. Plan your content

Planning is the best way to effectively manage your social networks. This will help the content plan that popular pages on Instagram develop a month in advance. Follow the work of other bloggers, catch the latest trends, as any information pipeline can be easily adapted to the idea of your account. Just prepare stories and posts in advance so that you always have something interesting at hand.

6. Actively promote page

You can make your Instagram account popular faster when you connect a target. There are main promotion options - this is Ads Manager, which provides for linking accounts in FB and Insta. You don’t have to invest a lot for this, you can separately pay for advertising space with popular bloggers and influencers. This all sounds good, but it will be impossible to calculate the profit from this advertising campaign.

You can also work with other users - like them, write messages, comments, mark their accounts in personal posts, expecting that they will also follow your example. Do not forget about mass following, giveaways, activity chats, contests.

7. Switch the page to a business account

Switching to a business account will let everyone know that your profile has a specific purpose. For such accounts, it will be easier to collect statistics, analyze data, and understand what followers need. The transition to a new status will help you quickly become famous on Instagram, make connections with brands and other bloggers. You can switch to business mode if you have a FB page.

8. Share personal

Storytelling is considered a good opportunity to tell subscribers about yourself, your life, to explain that the author is the same person as they are. These can be ordinary stories about how you spent the summer, a working day, a day off, stupid stories that you won’t tell your children about, etc. The purpose of such stories is to resonate with readers, give them more information about you, encourage them to leave a comment with a like and ideally subscribe to your updates.

9. Decorate your ribbon

Like an apartment, your ribbon should be attractive. This is the main rule of a successful Instagram profile. Photos should be beautiful, of high quality, sustained in one topic. And this means that the pictures should look good with each other. Some bloggers choose a highlight for their feed - a certain color for publication, composition, tools for decorating pictures. If you hit a dead end, then install photo editors or use the built-in filters from Instagram.

10. Post regularly

This is another rule for successful blogging. Your videos, photos and texts should appear every day, otherwise people will get bored and go looking for a more prolific author. Studies have shown that an increase in publications increases the involvement of the target audience, so go for it. Most importantly, set yourself realistic plans that you can fulfill.

Conclusion

Our 10 Essential Rules for Increasing Your Instagram Profile will help you get your first million followers on the social network. Remember that the main secret of the page's success will be your sincerity, unlikeness from other bloggers, individuality - all this will open the door to success for you.

Instagram provides everyone with equal opportunities to become popular, to reveal their potential, to tell other people about themselves. You just have to create something worthwhile, and all this within your phone. Put in more effort, you will succeed.

How to become popular on Instagram from scratch and without cheating

If you are a beginner blogger and dream of becoming popular on Instagram, but don't know how, read this article. We will tell you what will help promote your account, and what you absolutely cannot do.

1. Decide on a goal

Ask yourself why you need popularity on Instagram at all, and what criteria of fame suit you personally? How many followers do you need to be happy? Are you going to earn on your account? Why do people become Instagram bloggers:

Start placing official ads in Telegram Ads. Get ahead of your competitors!

Budget from 3000 euros is much cheaper than working directly.
For legal entities and individuals - legal entities can receive closing documents, refund VAT. Individuals can run ads without communicating with managers.
3 payment methods - pay for advertising with a card of an individual, from an organization's current account, with electronic money.

2. Refuse cheats

Do not use cheats on Instagram. Any. Generally. Just forget about them. The same applies to mass following, mass looking and other mass activities. And do not be fooled by the temptations and enchanting results that cheat services promise - social network algorithms have stepped forward a long time ago and instantly calculate black promotion methods, blocking dishonest bloggers.

So you have to do everything on your own. But there will be more motivation to focus on the quality of the content.

3. Make Stories

Now stories on Instagram are the main type of content with their own atmosphere. Unlike the feed, where everyone is trying to make the photo prettier, with stories you can not bother much and just be yourself - anyway, they disappear after 24 hours. In stories, it is easier to interact with the audience - to find out their opinion, ask for advice, just chat on any topic. And new stickers appear regularly for them. You can not only record short videos, but also broadcast live.

High engagement in stories has a positive effect on account promotion in general, so if you want to become popular, be sure to make stories and analyze statistics on them in order to understand in which direction to move.

You can still make money on advertising in stories, but in order for advertisers to pay attention to you, you need to make high-quality videos and have a solvent audience in subscribers.

4. Use graphic editors, templates, video makers

This will help you improve your content and bring your ideas to life. From editors we recommend Snapseed, Facetune, VSCO Cam, Noir Photo, Afterlight, ColorSplash. Photoshop templates and masks are sold on marketplaces like Graphicriver. For video makers, check out our Top 10 Video Makers article.

Photo processed in the editor:

5. Actively interact with the audience Their presence, number and speed of appearance show how engaged the subscribers are in the content. If the algorithms of the social network understand that the page is interesting, then they begin to promote it.

Several ways to motivate subscribers to interact:

make an engaging post: ask a question and ask for an answer in the comments;
offer to ask questions to you - to give answers to the most interesting ones in new publications;
arrange games for subscribers in posts and stories;
hold competitions;
use social network features that increase engagement, such as a poll or quiz sticker;
to raise relevant topics in posts that will be actively discussed in the comments.

Yes, of course, there are popular profiles with closed comments and even without photo captions, but, as a rule, their subscribers come from other sources, for example, from YouTube. It also happens with the profiles of famous people - they do not need to bother with the audience, the whole world already knows them. For example, Jennifer Aniston has only 28 publications with a minimum amount of text and more than 30 million followers on Instagram.

6. Follow the trends

Trends in the world and social networks are constantly changing, but you must always be “in the know”. Follow current events, read those who predict trends, see what competitors are doing.

In 2020, Instagram is relevant:

virtual masks, like in Snapchat;
useful concise texts;
IGTV and vertical videos;
value-focused content;
naturalness;
video subtitles.

Here's an example of a post that focuses on value:

7.

Make the most of Instagram

The social network is constantly evolving and coming up with new features. Follow them and be sure to use them - subscribers are very active in responding to any new product.

Each new feature of the social network pleasantly increases the reach and increases the involvement in the content. There's a new sticker for stories - make it one of the first videos with it before it becomes mainstream.

For example, Instagram has launched a new challenge sticker, and so far few people know about it, but we have already written step-by-step instructions and ideas for challenges on Instagram.

8. Promote your profile wherever you can

In other social networks, in a personal blog (if any), in other communities. Now you can get a lot of free traffic from TikTok - attach a link to your Instagram account to your profile.

If you don’t have an account on TikTok yet and don’t know what kind of social network it is, go read our publications on this topic: everything and even more about TikTok.

9. Make a branded ribbon

This means branded profile design, reduced to a single style - certain colors, fonts, filters, creative graphic elements. Branded design attracts attention more than just beautiful photos. You have your own unique style.

This is a must-have for bloggers who promote themselves as a specialist.

You can peep examples of branded design from commercial accounts, an example is @advensys.ru.

10. Pay attention to the quality of the photo

Yes, at first glance, the advice may seem banal, but whatever one may say, everything on Instagram is decided by visuals. And if you are unknown outside of social networks, then you can not count on popularity with bad photos.

buy a good camera or phone that can take good pictures;
take several similar photos to choose the best one;
for indoor shooting, buy studio lighting - inexpensive selfie rings with Led backlight are now in vogue;
try to take natural pictures - constant posing gives a fake;
process photos - editors have already been mentioned above;
get a Bluetooth remote control - it allows you to take photos from a distance, helps out if there is no person nearby who can take a picture of you. The camera must support the Bluetooth function for the remote to work;
when posting photos, think in advance how they will be combined in the profile gallery;
do not copy other people's pictures, show individuality.

By the way, you don't have to bother with stories like that - anyway, they disappear after 24 hours, unless you save them in Highlights.

The most important tip of : remember that really cool Instagram accounts stand out with a single theme and a unique recognizable style. And also, that everything takes time - it will definitely not work out to become popular in a week.

Useful links :

How to get into Instagram recommendations
10 services for analyzing Instagram account
How to make videos for stories
10 services for mailing to Direct Instagram

Don't miss the update! Stay up to date with new features of social networks and advertising platforms — subscribe to our Telegram channel.