... Justin Sullivan/Getty Images News/Getty Images
A Facebook Event makes use of a cover image in the same way as your Timeline page -- it gives guests an idea of the theme or location of the event and can help attract attention or build enthusiasm if used in the right way. As well as choosing the right image for your event, you need to make sure it fits the correct dimensions and format for Facebook. You can only add or change the event photo if you are designated as a host. Note that you become the host automatically if you create an event.
Log in to Facebook and choose "Events." Click "Create event" to organize an event from scratch or select an existing event for which you are a host.
Type the details of your event in the fields provided. At this stage, there's no option to set a cover image. Click "Create."
Click "Add Event Photo" and select "Upload a Photo." Pick a file from your system -- for the best results, use an image 851 pixels wide and 315 pixels high. If the event already has a cover image, hover over it, click "Change Event Photo" and select "Upload a Photo."
Click and drag on the photo to reposition it if necessary, and then choose "Save Changes."
Check the documentation supplied with the program for instructions on how to crop and resize images.
An information technology journalist since 2002, David Nield writes about the Web, technology, hardware and software. He is an experienced editor, proofreader and copywriter for online publications such as CNET, TechRadar and Gizmodo. Nield holds a Bachelor of Arts in English literature and lives in Manchester, England.
What’s the best Facebook event image size?
It differs from both the Fan Page and the personal profile!
Photos on the event page wall will be seen at 470 pixels wide, up to 470 pixels tall, depending on the shape photo you upload.
Feel free to make them bigger (but not smaller, for best results). Both myself and Facebook often recommend a 1200 pixel width.
And the event cover photo? It’s the easiest of all!
Great news! The “New Facebook” redesign has not changed the aspect ratio of the Event Cover Photo.
This has been verified for 2023. Be aware that the cropping in various places has changed, so I’ve update my event banner template to reflect this!
The recommended Facebook event cover photo size is 1200 x 628, same as a link share. This is a 1.91:1 ratio. Or as Facebook says, “about a 2:1 ratio.”
I strongly recommend you use a larger photo! I checked the display size on iPhone, iPad and desktop, in the Event, the event feed, and the linked Group.
Several of these display at greater than 1200 pixels wide on retina display. Friends, you don’t want Facebook stretching your beautiful Event Cover Photo.
I recommend 1920 pixels wide by 1005 pixels tall (1.
91:1 aspect ratio) or 1920 pixels wide by 1080 pixels tall (16:9 aspect ratio).
I tested 3 different event cover photos and found that the mobile cropping varied between them. Thus, you’re better off to start with a cover photo that fits perfectly on desktop.
Here’s one example of how Facebook cropped the mobile from the desktop Event Cover Photo:
You’ll see that New Facebook adds a gradient at the top sides – this is on desktop only, and is drawn from the colors at the top of the photo. If your photo has different coloring on either side, then so will your gradient.
Weird.
Now as I mentioned, the mobile cropping can vary. Here’s a different example where FB cropped a little off the top instead of all off the bottom. Unfortunately that cut off a bit of the logo.
So obviously you need to be careful to keep important elements away from the edges. I’d also recommend using more color in your image, as the gradient for the above cover photo is pretty weak.
I suggest trying to incorporate one of your brand colors in the top portion of your cover photo so you get a gradient of that, instead of a nondescript neutral color.
If you can’t set a specific pixel size in your design tool, look for a Facebook Link Share size. That should be 1.91:1, same as FB recommends for the Event Cover Photo.
Or start with a standard 16:9 shape. This is also the proportion of a video filmed with your phone held horizontally.
If you use the 16:9 shape instead of 1.91:1, know that there will be a bit of cropping top and bottom on desktop (see the template farther down this article).
Here’s an example where the desktop version had some cut off the top when compared to mobile (green dotted line). But if you use very little type and it’s placed far from the edges, this cropping won’t bother you.
If you make your cover photo at 1920 x 1005, you can expect approximately 60 pixels in width and 50 pixels in height cropped out when going from desktop to mobile view.
And it’s not necessarily centered.
Don’t place type or logos too close to the sides, top, and bottom! Give a little breathing room, and you’ll be fine.
If you do that, you don’t really need a Facebook event photo size template… but you can keep one as a reminder of these dimensions!
You’ll find one towards the end of this article to download.
Facebook retired the separate Groups App on September 1, 2017, so we no longer need to be concerned with the weird cropping of the event header in that app.
You don’t have to keep up with every change Facebook makes to event image sizes.
You don’t have to mess with Photoshop.
You don’t have to stare at a blank canvas and wonder where to find photos and fonts.
Make your FB event header the easy way – with Snappa!
You can toss together eye-catching Facebook Event Covers in seconds!
And in a couple clicks, your cover photo can become a perfectly-optimized:
→ Facebook Page Cover Photo
→ Facebook Event Cover Photo
→ Twitter header
→ YouTube channel art
→ Facebook ad
Or any one of a couple dozen other social media images!
Read on for details. Or jump in and try it out now!
• • • Create a Facebook cover photo for free NOW! • • •
Disclosure: IF you upgrade to a paid plan, I may receive a referral fee.
Snappa’s powerful and easy-to-use graphics builder makes it incredibly simple to create a FB Event header.
1 | Under the HEADERS section, choose the Facebook Event cover photo preset for a perfect size – automatically!
2 | Next, choose a premade Facebook Cover template (which is fully customizable), or create a cover photo from scratch.
The only hard part may be selecting which template to use! There are so many beautiful options, all professionally designed.
Here are just a few:
3 | With your template selection, you can upload your own image – or choose from Snappa’s library of free images.
4 | Add text, graphics, shapes, and effects to any part of the image.
All of these add-ons can be:
5 | Once you’ve tweaked everything to your liking:
It literally takes just a few clicks.
Try it out for free right now!
• • • Create a Facebook cover photo for free NOW! • • •
Disclosure: IF you upgrade to a paid plan, I may receive a referral fee.
Already have a favorite design app? Read on…
Know your way around a design app, and don’t want to use Snappa?
Or maybe you just want to “eyeball” your cover photo. Kinda “wing it.”
Most iPhone design apps offer a 16:9 crop. There’s even one in your Photos app!
Horizontally-shot video is also this 16:9 proportion.
This template will help if you don’t have software that lets you set a specific pixel size – or you’re using a video cover photo! You can use a standard 16:9 shape, and visualize the small amount that will be cropped out.
NEW! I’ve also added what shows in the “preview” on desktop.
When someone clicks to the event page, only the lower 2/3 of the banner shows unless they scroll up. This is shown on the template in purple, with the pink arrows.
Right-click and choose “Save Image As…” to download the full-size template.
1. Open in Photoshop or other graphics editing program that has layers.
2. Change Image > Mode to RGB (the template is an indexed color PNG).
3. Add guidelines to match template, or use template as a translucent layer for guidance.
4. Delete template from image file when your design is done.
If your design program doesn’t have layers, you can use them for size and visual reference.
There are more social media templates in the Free Member Area.
To add a cover photo or video to an event as the host:
1 | In the bottom right of Facebook, tap
.
2 | Tap
Events, then Calendar to find your event.
3 | Select your event and tap Edit below your event’s title.
4 | Next to the title, tap
then select Upload a photo.
5 | Select a photo and tap Done.
Note: Keep in mind that you can’t edit the size of a main photo or video after it’s been added to an event.
If this is a public event, anyone who views the event can see its photos and videos.
Photos and videos posted on private events are only visible to people who were invited. source
Find constantly updated cover photo sizes with FREE templates for:
| Facebook Page Cover Photo size
| Facebook Group Cover Photo size
| Facebook Personal Profile Cover Photo size
Want more?
Check out ALL the optimal Facebook image dimensions here!
Try Snappa online design tool for free!
Their templates give you the perfect size, with safe zones to ensure your beautiful design looks great on both desktop and mobile.
Whether you’re a pro designer or not, it’s got everything you need to create captivating graphics.
• • • Create a Facebook cover photo for free NOW! • • •
Disclosure: IF you upgrade to a paid plan, I may receive a referral fee.
This post was originally published on October 8, 2014, and last updated in January 2023.
Please share if these updated tips helped you with the correct Facebook event image size!
Content
Article updated on 06/05/2022
The cover for a Facebook community should reflect the essence of the business or any activity for which the group was created.
It is important that the image is of high quality and attracts attention. It should be displayed correctly on different devices: PC, laptop, smartphone, tablet. A good community header can increase user engagement and even outperform competitors. In this article, we will show you how to make a cover for a Facebook group. We will also analyze what mistakes you should not make when applying.
In order for the cover to display correctly on all devices, you need to pay attention to its size.
Art standard:
It would seem that everything is quite simple, but certain difficulties still exist. The same picture will be displayed differently on a PC monitor and on a smartphone. It is necessary to take into account the above parameters in order to create a universal option.
The recommended Facebook header size is 820 by 360 pixels.
At the same time, all important information must be placed in the so-called safe zone so that all users can see it. That is, you will need to indent 24 pixels from the top and bottom, as well as 90 pixels on the sides.
Now, with safe areas in mind, you can move on to designing the cover. If you pay attention to the remaining parameters, then you need to concentrate all the important information in the zone that users will see from any device. At the same time, it is worth remembering the dynamics of the development of the Network and all its components. The Facebook cover photo size may change over time, so please stay tuned for any changes and updates. The social network often makes adjustments that affect the display of the design of the group.
Facebook does not stretch or distort the image to fit the required dimensions. The site automatically crops the image so that it displays correctly on any device. On a smartphone, the sides will be cut off, and on a computer monitor, the top and bottom will be cut off.
The Facebook avatar size differs from the cover size, and this should be taken into account when creating a group. The size of the displayed square is 160 x 160 or 180 x 180 pixels. At the same time, for high-quality display of the image, it is recommended to upload a photo with a size of at least 320 x 320 pixels.
Given these parameters, the design of the Facebook page will be of high quality and beautiful. This will attract new customers and generally positively affect the perception of the brand.
The cover must be of high quality and relevant to the business, and must also meet certain other requirements. They may vary depending on the scope of the company, the taste of the head, the preferences of the target audience.
It is not enough to simply consider the requirements of the social network regarding image quality and size. It is important to please the visitor of the group and remember him with a vivid example of a product, video, announcement.
In some cases, classic company branding or an abstract color palette will look appropriate.
When using targeted Facebook ads, the cover image will play an important role. This is the business card that the client sees when he clicks on the profile picture of the page. How to create a high-quality ad and customize it for the right group of users, we tell in this article. However, before creating promotions, it is necessary to design the page, so we will proceed consistently.
What will be placed in the header of the group, the visitor will see first. It is worth considering the needs of the target audience and the advantages of the company. And based on this, create a beautiful visual that will properly introduce people to the brand.
We will talk about the possible functions of using the cover later.
You can use the cover to increase sales. In this case, it may show a new product or special offers.
For example, Samsung released a new series of smartphones.
In addition to posts and announcements on the site, they placed images of new products on the cover of FB, thereby attracting even more attention from customers.
The product on the cover shows - this is the main pride and achievement of the brand at the moment.
Manufactured goods can be placed on the cover not only to increase sales. A fragment of a product or a plot describing the services provided by the company will introduce the visitor to the brand. The image immediately catches the eye and in just a few seconds tells about you better than a text description.
For example, Ikea makes home decor items. And better than a photograph of a beautiful interior, no other image will tell about this.
A beautiful signature dish can be placed on the cover of a restaurant. In the group selling wedding dresses - this month's bestseller. And on the page of the publisher, make a close-up book cover with a hat.
Seeing the beauty of the product will show the brand's love for its products.
And, maybe, and will transfer it to buyers.
It is also useful to promote an upcoming event so that the maximum number of people visit it. It can be a competition, a webinar, a conference and much more. It is worth putting the details of the event on the cover to notify potential attendees.
If you decide to demonstrate a specific event, you should show its specifics and advantages. This is necessary to easily distinguish it from the competitors' event.
In the example below, the concert venue has made a list of concerts for the whole month. This is convenient in terms of the amount of work - the cover needs to be done only once during this period. The visitor also may not open the section with the schedule - all events are immediately visible in the page header. However, if the goal is to talk about something new and sell more tickets for a particular artist, it is appropriate to place a poster only about him.
Show your shop or office if you have one.
You need to take a photo of this place and put it on the cover. In this case, people will begin to recognize the establishment and are likely to visit it more often. This type of cover is suitable for theaters, bars and restaurants, museums.
You can take pictures of employees and put them on the cover. This will reveal the face of the business and show that the same people are behind it. This action will help increase the level of trust among customers.
What if you don't want to sell or announce anything? Not always a group on Facebook sets sales as its goal. For many companies, this is just a platform for communicating with the audience. If the brand slogan is promoted, it is quite possible to use it on the cover.
However, popularity is not the only reason for placing your branding and slogans. If they are beautiful, then why not tell the world about them just like that?
Laconic branding shows the seriousness of the company, which is not sprayed on a bright design.
If a company sells or manufactures products that are good in motion, then a cover video will effectively emphasize this. Watch out for copyright - Facebook is sensitive to this issue. If the content is borrowed from another author, the group may be banned.
When does a video look appropriate? The Swedish manufacturer of motorized surfboards produces first-class devices. However, not everyone knows what it is. The video clearly demonstrates all the advantages of this sport.
Some companies and groups turn to designers who specialize in creating covers for various social networks. But you can do it yourself if you have time and opportunity. We will talk about this further. Typically, covers are created in graphic editors, such as Illustrator or Photoshop. You can edit the image even in the basic Paint program.
Now there are many online editors that will greatly simplify the task.
Here are just a few of them:
The editor has a mobile application, so it is convenient to use it from a smartphone. Desygner also works in Russian and contains many stylish design templates for all occasions. You can select any of the listed programs or one that is not listed. All editors are similar in their principle of operation, so you can use any one that is convenient and not doubt your decision. The listed services have paid extended versions, however, even in a modest free one, you can create a stylish design. The group's hat will be of high quality if you approach the matter responsibly and take into account all the subtleties.
Understanding the visual design of a group on Facebook, you should study common mistakes. It is important to avoid them if you want the design to be successful. Some errors can cause the community header to be distracting from the page. Others mislead people and interfere with the correct perception of the material.
You need to try to avoid mistakes in order to create a high-quality image.
Don't use the same photo everywhere. Header pictures for groups and events in the social network differ in size. It is important to choose the right amount to optimize each page. If this is not done, the design will not display correctly on different devices.
Another common mistake is nonsense. There are covers where there are a lot of interesting elements, and you need to spend time to see everything. Often, when creating such pictures, a person wants to show the audience all the best at once. There are many informational secrets and accents on the group header. Many different shades can be mixed, which is also considered a mistake. Such a cover is able to attract attention, but it will be difficult for customers to focus on one thing. In 2021, it is important to abandon bad taste and give preference to minimalism. In this case, you do not have to worry that potential customers will not react properly to the group cover.
Too much text is another common mistake that can ruin any group header. A short slogan is considered a good solution if it emphasizes the features of the brand. The phrase should be capacious and memorable, not diverting attention from the essence. At the same time, some people use a colored background as a cover and upload a large amount of text.
This decision is considered unsuccessful, even if a motivating quote or useful information is written. The cover should have an image that speaks for itself. The conclusion is obvious: the text can be placed, but it must be short. There should also be a picture that reflects the essence of the company's activities.
Ignoring the page format is also not welcome, because it leads to certain difficulties. There are situations when the profile photo is shown in the bottom corner of the cover, and important parts of the header are cut off.
It is worth remembering that the social network is constantly changing the formatting, and this may affect the display of the group picture. After such changes, you need to check how the cover looks on a computer monitor and on a smartphone. The image must be intact, and if some important parts have been cut off, it is worth making changes.
Lack of branding is also considered a mistake, because it is important to add corporate identity elements to the header. It is good when the picture has a company logo, as this will increase recognition. It is also worth using the corporate colors of the brand. It is important that people immediately recognize the brand.
It's not uncommon for people to use stock photos and videos taken from the Internet. These pictures may not be consistent with the company's activities, in which case people will be suspicious of the company. They will wonder why the company could not come up with a unique approach to tell about itself, emphasizing individuality.
As a rule, stock images are used by fake communities. For this reason, you do not need to add other people's images taken from the Internet to the header.
It is worth summarizing and highlighting the main points that you must remember. Then you will be able to understand how to make a high-quality hat that attracts new customers. First of all, you need to take into account all the necessary sizes for the design of the group. The avatar and the cover are different in size.
It is important not to use low quality and low resolution images because they will look bad on a large screen. Cover images are not recommended to be taken on the Internet - they reduce the level of customer confidence. It is often because of this that people begin to think that the group is a front. You can find an example of a good cover on the Internet and use it to make the task easier. When there is something to focus on, it is easier to create a quality hat. The main thing is not to rush when designing a group and remember that even such trifles as the cover affect the reputation of the entire brand.
The cover is the first thing a page guest sees. She talks about the company and introduces its products. With the help of a group header, you can promote events, sell a product, or simply talk about the brand's activities.
Where can I get an image or video?Best of all, if it is content created by you. A unique image will look advantageous among competitors. If preference is given to creating a graphic design, then it can be done using any online editor described in this article. You can also resort to the help of a professional designer, but it will cost a little more.
What should be the image/video size for the header? It is necessary to take an image with a format of 820 by 360 pixels. It is better to place the entire important part in the center of the image, stepping back along the vertical edges by 24 and along the side edges by 90 pixels so that the information is not cut off. The video needs the highest quality available.
The sharper the image, the more effective the cover will look.
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The Facebook cover* is a good tool for displaying the activities of a business and its values. It differs from the main photo of personal profiles because it solves more global problems and is created to advertise services, events, or a broad blog presentation.
Facebook cover* conveys the essence and idea of a company and tells about it in a few seconds. At its expense, you can separate from competitors and stand out from their background, be remembered by users and increase engagement. The covers contain useful information about current events, promotions and offers.
Cover must comply with Facebook guidelines
Facebook* has a number of standards that are important to follow in order for the cover to be downloadable.
The requirements describe technical guidelines for dimensions, quality and format.
The cover cannot be hidden because it is public content, you cannot enter false information there, you must respect copyright and do not use other people's photos without permission. These rules must not be violated, otherwise the moderators will receive a complaint from employees or users and block the page.
Less text, more visuals
Facebook* has lifted the 20% limit on the total text area, so you can write anything on the cover: a list of services, product lists with prices, information about discounts and promotions.
But photos, emblems and icons say more about the project than words. They better attract and hold attention and form the first impression. It is important to define the symbols that will characterize the business and the field of activity.
The text can be left in slogans, website address, hashtags, call-to-action, but you need to remember that the cover is not a 5-page commercial offer.
Photos with main subjects on the right side are better
Since the profile photo is on the left side of the cover, it can obscure important details of the cover. Therefore, in the picture, it is better to place objects on the right in order to balance the composition. The picture below, for example, is too overloaded in one part and looks heavy.
The cover can be integrated with the main company photo
You can combine the cover and profile photo through the Timeline Cover Banner platform. It looks interesting, unusual, so you can draw attention to the buttons "Like", "Subscribe" and "Message".
There are a few rules about what the cover should look like.
Facebook* recommends using an 820×360 pixel photo. Suitable PNG, JPG, JPEG. The cover has gray areas that are not shown to all users on mobile devices.
In order not to hit them, you need to step back on the sides 90 pixels, and 24 pixels above and below.
For phones, the cover size is adapted to 640×360 pixels. To make the text clearly visible on the cover, you should use PNG files - the platform compresses them less.
Covers are created in online services or mobile editors. You can use Adobe Photoshop, Adobe Illustrator, or even Paint, but Crello, Canva, or Snappa are just as good. Let's take a look at how to create a cover image in Canva online editor - this is one of the most popular tools that works with VPN.
1. Register
Canva has free and paid plans. Free is enough to solve basic design tasks. But you can also connect the PRO-tariff for free for 30 days to open advanced functionality. On the site you need to register via mail, create a username and password.
In your personal account, click the "Create Design" button.
2. Creating a project
Canva has pre-made templates with basic Facebook cover sizes*, but you can create it yourself by setting the necessary parameters.
3. Creating a design
You can add elements to a blank screen yourself, or you can choose ready-made templates and adapt them to your needs. Templates are located on the left side of the screen and are searched for thematic keywords.
4. Adding elements to the cover
In Canva, you can upload photos, videos, audio from your device or select them from the library. Photos has a gallery of free images, Elements has shapes, frames, stickers, charts, Text has font options and headings, and Backgrounds has neutral and themed templates. Combining different photos and fonts, you get a unique composition.
5. Download
After the design is created, it is important to check whether it has contacts for communication, whether the general style is maintained. You can then download the PNG or JPEG image.
.
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After the cover is selected, you need to save the changes through the Save Changes button in the upper right corner.
Regardless of the device from which the cover is added, you need to check its quality and size on the desktop and phone. To change the cover, in the Edit drop-down menu, select the Upload function and repeat all the steps.
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Business groups use different covers, and you can notice something interesting in each. Let's look at 23 examples of pictures and highlight useful ideas.
1. Tell us about the product.
Photos look organic on the covers, so Samsung decided to present the new Galaxy S20FE on it. Showing a smartphone from different angles so that users can see the camera, panels, and screen colors is a good idea. The cover could be improved by adding any item as a reference point to understand the actual dimensions of the phone.
Xiaomi used minimalism to present the new flagship, added a slogan and a few words describing the device.
2. Promote your events
A cover can work as a poster or newsbreak if you add the theme of the event, place, time and cost to it. Organizations that host events may change the cover often. It will catch the eye of users because it is literally the first thing they see on the page. Also there you can talk about conferences, webinars, competitions, any events. For example, Greenpeace talks about the fires near the Amazon River and calls for action, while the hall in Kaliningrad talks about concerts and the stars who will come to them.
3. Advertise USP
A short slogan or unique selling proposition that will help users remember the brand and stand out from the competition looks great on the cover. If the LOGO furniture store positions itself as a market for modern furniture for sale, and a candy store prepares cupcakes for all occasions, this will be their ideal USP.
4. Show examples of your work.
It is useful to exhibit works that a business does: it is immediately clear what the company specializes in and the non-target audience is eliminated. It is important to choose the right pictures and phrases in order to accurately convey the main idea. For example, a tattoo parlor that beats only canvases and only on the back has a rather narrow specialization. In order to immediately characterize their activities and show examples of work, they put the corresponding picture on the cover.
5. Tell us about the participants
This is a good idea for organizations with a large number of participants and businesses that are tightly tied to communication with the audience. So people, seeing themselves on the cover of the group, feel their involvement in the community. Greenpeace Florida used pictures from mass marches to show what the community is doing, and people were able to recognize themselves in the photo.
6. Show workspace
Companies can use photos of workplaces, offices to increase audience loyalty and trust. The news publication Radio Liberty, for example, shares how it analyzes and processes information for materials, and the Sprout Social media shows how people work in a comfortable office. Such covers can also attract potential employees, as they partly explain the mechanics of work processes.
7. Tell us about yourself
A cover can reveal the personality of an entrepreneur and tell about his activities. She will definitely be seen, so it’s worth conveying the idea with several visual images. For example, a marketer says that he provides the service “Internet promotion training” and next deciphers what exactly he can teach, and a child psychologist immediately shows with a quote what principle he practices.
8. Leave contacts
In the cover you need to leave contacts and communication methods: mail, phone, address, social networks. This is important so that the user can contact at any time in any convenient way and is not limited to communication on Facebook*.
9. Talk about discounts
Seasonal discounts, temporary sales, promotions - all this can be placed on the cover and get the maximum effect. In addition to a story about the product and savings, you need to provide a link to the source where you can buy the product and remember to call-to-action.
10. Don't go out of style
The cover, like any other visual component, should not stand out from the main design, but should complement it. It is important to use the same fonts, colors, and symbols so that your social network profile looks coherent and thoughtful. For example, the Makr honey store clearly conveys the idea through images of bees and a drop of honey and immediately shows the product packaging: what a postcard, a jar of honey, a calendar and a package look like.
11. Transmit values
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You can add a slogan, an idea in a few words to the cover to show common values with the audience and increase its confidence.
12. Show what the audience wants to see
REI sells equipment for outdoor activities such as camping, hiking, running, boating and biking, so the cover shows what the audience likes - mountain peaks and green plains. The picture reflects the idea of the company's products and gets into the request of the target audience.
13. Broadcast your uniqueness
The idea behind Nokia devices is that they can be used everywhere: kayaking, scuba diving, skateboarding or at work. Therefore, the Facebook cover * just represents its main client in different situations.
14. Use animation
Animated pictures look lively, interesting, and the eye lingers on them longer. Small videos can show how the product is used or the core values of the company.
15. Add collages
Collages can fit more photo materials. The main thing is that they fit the theme, quality and theme. Often used by clothing stores, such as Asos, when they presented a new color of the year and a collection.
16. Be creative
Be remembered by users through non-standard moves and bright ideas. To do this, use the space of the main photo.
17. Use bright images
The martial arts school conveys the character of the organization with the cover: a strong-willed look, dark colors, hieroglyphs. Details immediately immerse the user in the atmosphere and keep the target audience.
18. Don't overload the picture
Sometimes a few visual images are enough to convey the main idea. So did SEO.Tech: they added a magnifying glass to the letter O to talk about the search for keywords, a slogan that describes their activities and a few graphic details.
19. Show geography
Facebook* is a global social network. They decided to show this by adding a map of the world to the cover and linking its different parts. This can be done by small, medium, large businesses with cities or countries.
20. Talk about services
Printing house told about what it prints on on the cover. This will help the audience decide whether it is worth contacting the company and spend time figuring out the details.
21. Show interactions
HubSpot, an American business marketing solutions company, has created an online tutorial. For her advertising, a product image and a sequence of actions were added to the cover: click, download, enjoy. Simple, interesting and effective.
22. Leave a call-to-action
The "Call us" button is a good reminder for customers who may be distracted and miss the target action.
