How to make edits for instagram videos

How to edit video for Instagram: quick tips for Stories, Reels and Posts

(Image credit: Meta/Future)

If you want to edit video for Instagram, you have a number of options for doing so. However, the first thing to establish is what kind of video you’re planning to post. Instagram has taken a while to figure out its video offering, and you currently have a few options for where and how you can post videos.

Currently on Instagram, you have three main methods of posting videos – Stories, main feed posts and Reels. Until recently there was also the long-form IGTV app, however Instagram’s parent company Meta announced that it would be shutting down IGTV as of March 2022, due to lack of interest and a desire to simplify the platform’s video offering. You can also go Live, but since we’re talking editing here we’ll leave that alone for now.

UPDATE July 2022: video posts are (almost no more) – an Instagram Reels update means that all videos less than 15 minutes in length will now automatically be shared as Reels.

In this guide, we’ll take you through each type of video you can post on Instagram, explain the requirements and how best to edit and optimise your videos for each one. For more powerful video editing options, check out our guide to the best video editing software, as well as the best free video editing software if you’re on an extremely tight budget. Also, bearing in mind that Instagram works best on mobile, our guide to the best video editing apps might also be helpful.

Posting video on Instagram

(Image credit: Jon Stapley/Future)

The easiest way to get started posting your video on Instagram is to hit the + symbol at the top right of the screen. This will take you to the menu where you can select what type of content you want to post. The top three options will be Post, Reel and Story. Select which one you want to post, and you'll be taken directly to the editing and uploading interface.

So, let's look at each one in turn.

How to edit video for Instagram feed posts

(Image credit: Jon Stapley/Future)

An Instagram feed post is the simplest way to share a video. The in-app editing functionality here is quite limited, meaning that if you simply want to share a video on your feed, you may want to edit it beforehand in a separate app or program. Here are the key things to remember.

Set the dimensions: You can post a video in Instagram’s traditional square format, or in the dimensions it was originally shot. When selecting your clip from your gallery, click the two-arrows icon on the bottom left to toggle between these options.

Remember the time limit: You’ve got a maximum of 60 seconds when posting video clips to your Instagram feed.

(Image credit: Jon Stapley/Future)

Trim and add filters: In-app, you can use the uploader to trim your video clip, or to add one of Instagram’s famous filters (though they are a bit passé these days). If you want to add music, text or effects, you’re best off either doing it beforehand or using either Reels or Stories, as the post editor doesn't offer this functionality.

How to edit video for Instagram Stories

(Image credit: Future)

Instagram Stories are short, ephemeral photos and videos that show up at the top of a user’s feed, and disappear after 24 hours. Originally introduced to compete with Snapchat, Stories have since become a key part of the Instagram experience. Here are some tips for editing Instagram Stories.

Think in 15 seconds: An individual Instagram Story is 15 seconds long. If you upload a longer video, it’ll automatically be split into multiple stories, but this can make for a disjointed experience for the viewer. You can individually select parts and remove them to isolate a 15-second section, but the breaks may not be where you want them. It’s best to plan in advance and trim your clips to 15 seconds or less before upload – your phone’s native video app will likely be able to handle this.

Stay vertical: Instagram Stories are almost exclusively viewed full-screen on a phone display, so portrait format dimensions (1080 by 1920 px) are what you need to be thinking in. If you do have video that’s a different orientation, you can always zoom in manually in the interface like you would with a photo, but remember that this will have an impact on the quality.

(Image credit: Jon Stapley/Future)

Remember what you can do in the app…: The Instagram app makes it easy to add simple things to your Stories. You can overlay text, add music (the app links up with Spotify), rotate video, zoom in, move the video around the canvas, add a background, overlay photos from your gallery, and more. If you have simple tasks like these in mind, the easiest thing to do is probably handling it in-app.

… and what you can’t: The Stories interface isn’t much for colour correction. There are Instagram’s well-known filters named after cities, which you can access by swiping left or right in the Stories interface, but honestly these are pretty lame. For simple colour correction or stylish presets, you’re best off looking into an app like Adobe Premiere Rush.

For more on Stories, see our Instagram Story tips guide.

How to edit video for Instagram Reels

(Image credit: Jon Stapley/Future)

What Stories were to Snapchat, Instagram Reels are to TikTok. These are short clips that can be posted to the main feed, or continually scrolled through just like TikToks.

Create in-app if possible: You can add pre-recorded clips to a Reel by tapping the camera roll icon at the bottom left, but unlike TikToks, Reels don’t let you add many effects to these clips. You can add text, stickers and music in a similar interface to Stories, but the more advanced stuff is fenced off unless you’re shooting in-app. Simply tap the centre button to start recording, or use the clock icon to start a recording timer.

Set the length: Reels can be set to 15, 30 or 60 seconds – they don’t have to be exactly these prescribed lengths, but they cannot exceed them.

Use transitions: In the Effects panel (accessed by tapping the stars icon), you can find some useful Transitions to get you from one clip to another. These include effects like Warp (whip between clips when you turn your head left or right), Spin (trigger a spinning transition by tilting your head), Zoom (tap a section of the frame to transition by zooming in on that area) and more. They can be really handy for stitching clips together smoothly.

Save effects: The effects interface on Reels is a big sprawling mess. If you find an editing effect you like, save it using the bookmark icon so that you can easily access it again.

(Image credit: Jon Stapley/Future)

Align your clips: Once you’ve added your first clip, you’ll notice a new icon on the left-hand menu bar. This is the Align tool – selecting it will bring up a ghost overlay of the end of your previous clip, which you can then align the next shot to. This is useful for smoothly transitioning between clips.

Want to know more about Reels? Check out our full beginner's guide to Instagram Reels for more tips.

Read more:

How to delete an Instagram account
How to sell on Instagram: 7 top tips from creatives
Instagram Reels vs TikTok: Which should you be using?

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Jon is a freelance writer and journalist who covers photography, art, technology, and the intersection of all three. When he's not scouting out news on the latest gadgets, he likes to play around with film cameras that were manufactured before he was born. To that end, he never goes anywhere without his Olympus XA2, loaded with a fresh roll of Kodak (Gold 200 is the best, since you asked). Jon is a regular contributor to Creative Bloq, and has also written for in Digital Camera World, Black + White Photography Magazine, Photomonitor, Outdoor Photography, Shortlist and probably a few others he's forgetting.

15 Best Instagram Video Editing Tools Compared (Free and Paid)

Are you looking for the best Instagram video editing tools for your business?

Instagram is one of the most popular social media platforms around. And as a result, it’s one of the most competitive when it comes to growing a following.

As the social channel has matured, so have user expectations. That means you need cutting-edge videos that are unique, engaging, and (of course) look professional.

But how do you regularly create high-quality videos for Instagram if you’re not a professional video editor?

This is exactly what we’ll be covering today.

Because, in this post, we’ll share 15 of the best Instagram video editing tools on the market.

Before we do, though, let’s get clear on why you’d want to create Instagram videos in the first place.

Why Create Instagram Videos for Your Business?

When Instagram first emerged, it was all about photos.

And while it’s still largely focused on photos today, Instagram has added many ways to share videos to your feed, like Instagram stories and IGTV (Instagram TV).

More recently, Instagram has been heavily promoting Reels which are short, 15-second edited videos that make the platform even more addicting.

But when it comes to posting high-quality and professional videos to your Instagram account, there are 3 major benefits:

Grow Your Brand’s Image: Connect with your following in a way that puts your brand in the best light.
Engage Leads: Get your followers in the habit of checking your Instagram for video content. Then use that content to drive more leads back to your website.
Drive More Sales: As new leads come to your website, you can convert those visitors into loyal and happy customers.

That last point is probably the one that interests you most.

Which means you might be wondering, “How do I convert visitors from Instagram once they land on my site?”

We’ll answer this question in more detail at the end of this post.

Feel free to jump straight to our section on how to convert Instagram followers into paying customers.

Otherwise, let’s dive into our list of the 15 best Instagram video editing tools on the market.

Best Instagram Video Editing Tools

Here are 15 Instagram video editing tools that you can use to get more engagement from your target audience:

VideoShow
InShot
Quik
Magisto
Horizon
Adobe Premiere Rush
Animoto
Boomerang
iMovie
WeVideo
BeeCut
Apple Clips
VSCO
FilmoraGO
Clipomatic

Let’s get started with the first on the list.

1. VideoShow

VideoShow is an all-in-one video editor and makes a great solution for editing your Instagram videos.

This tool lets you create stunning and engaging videos FAST. You can add stickers, emojis, text, and more to hook your audience and increase watch times.

It also comes with ready-made templates that you can use to create videos more quickly. Plus, you have other useful features to repurpose content like an audio extractor, 4k video exports, video splicing, and more.

That means you can easily take your Instagram videos and turn the same content into podcasts, a YouTube channel, and other video or audio-based platforms.

This will allow you to get more marketing mileage from your Instagram videos with VideoShow.

Key Features

Audio extractor
Pre-made templates
4k video exports
Low learning-curve
Voice-overs
And more…

Who Is VideoShow Best Suited For?

This tool would be best for people who want a quick way to make stunning videos for a variety of channels. If you’re simply making Instagram reels, then this tool might be overkill.

But if you create lots of video-based content for your audience, then VideoShow is an absolute no-brainer.

2. InShot

The InShot video editing app is made for iPhone and Android users to be able to edit videos quickly on the go. However, the “edit on the go” feature means the app will be limited in what it can do, but it’s simple and easy for anyone to use. On top of video editing, you can make picture collages and add filters to images.

Key Features:

Lets you easily set frame size for IGTV, stories, or Instagram feed
Includes necessary basic features such as trimming, cutting, and splitting
Blurs the background for unused areas
Lets you add filters, including colors and a variety of cool effects like ghost, glitch, TV, and more
Includes slow-motion and fast-motion controls
Lets you add stickers to your videos
Allows you to easily add text to your videos
Includes volume control, video rotation and flipping, and music

InShot offers so many features that we could write an entire blog post about it.

Related Content: 103 Blog Post Ideas That Your Readers Will LOVE [Updated]

The only downside to InShot is that if you use the free version, your videos will come with InShot brand logos and a small ad space. You can eliminate this by paying $2.99/month. Paying will also open all of the features, although you can still get by pretty well with what’s offered in the free version.

Who Is InShot Best Suited for?

InShot obviously can’t replace the technicality of software like Adobe Premiere Pro. But if you just want some fun, quick videos for your Instagram that aren’t meant to be extremely professional, InShot is an excellent place to start.

3. Quik

Quik is a video editing app created by GoPro. If you have a GoPro, you should be familiar with Quik as it’s the app where you go to see your GoPro images and videos. But to make a video on Quik, you can also import footage from anywhere, including your camera roll.

You can decide to custom make videos, or let the app make videos for you by gathering moments and putting them together. It looks professional, there’s music, and the cuts and transitions are smooth.

Key Features:

Imports up to 500 items at a time
Imports the most common formats such as MOV, MP4, and h364
Lets you add text and music
Plays footage in fast or slow-motion
Allows you to add text overlays, emojis, and title slides
Chooses video duration based on which social media platform you’re posting it to
Lets you choose from (almost) endless filters
Includes size formatting for Instagram

The features offered by Quik are impressive, and there isn’t much you can’t do to create your dream video. It’s nice that you have the option to edit yourself or let the app do it for you.

Quik costs $4.99/month, but you’re invited to a 30-day free trial to try it out first. You also won’t have any ads or brand logos shown on your videos.

Who Is Quik Best Suited for?

Quick can import up to 500 videos at once. If you’re trying to make an IGTV or Instagram video with multiple scenes, this Instagram video editing tool is for you. You don’t need any video editing experience as Quik is easy to piece a bunch of clips together.

4. Magisto

Magisto is an Instagram video editing tool that is powered by artificial intelligence. Magisto’s AI will create your videos based on sound and facial recognition, landscapes, and action sequences. Their goal is to create a sequence that will trigger emotional responses from viewers.

Unlike the tools mentioned above, Magisto has the capability of providing you with more customization, almost automatically through AI.

Key Features:

Allows you to access your media library so you can upload from your videos
Gives you the option to include animation
Lets you edit easily with a drag and drop builder
Adjusts speed for slow and fast-motion
Lets you use custom branding
Supports HD resolution with ease
Gives you the choice of a large variety of filters
Gives you access to analytics and privacy options

Magisto is one of the most feature-rich tools available for Instagram video creators. The only thing that’s missing is the ability to upload items in bulk.

In terms of pricing, Magisto has 3 separate plans, all with different features included. The plan you choose will depend on your business needs and how serious you are with video marketing. Here are the plans:

Premium: $4.99/month
Professional: $9.99/month
Business: $34.99/month

Who Is Magisto Best Suited for?

Magisto is for people who want to produce more than just a basic video. It’s best suited for small to medium businesses looking for the most features and customization options to turn their videos into scroll stoppers.

5. Horizon

Most Instagram users record their videos in portrait mode since it’s best-suited for Instagram, and you’re able to fill the entire screen of a user’s phone. However, almost every other platform supports videos shot in horizontal. If you want your Instagram videos to match your YouTube or Twitter videos, Horizon will avoid shooting in portrait mode no matter how you hold the camera.

You can tilt the camera up, down, back and forth, and the captured video will always be in horizontal. This helps tremendously in ensuring your horizontal videos look clean and professional.

Key Features:

Lets you use a horizontal viewfinder
Adds feeling to your creations with real-time filters
Gives you options to upload items or record footage directly on the app
Shoots in slow or fast-motion
Shoots in 2k resolution
Gives you an in-app tutorial on how to capture and edit your first videos

Horizon offers a free version for Android users. However, the features are limited, and you can only record video clips up to 15 seconds. They also have a watermark in the bottom corner, and each video ends with a Horizon brand advertisement. Having said that, investing $1 to unlock all features and have no advertisements might be worth it.

iOS users still don’t have access to a free version and will pay a one-time payment of $1. 99. When you pay for the iOS version, you’ll unlock all features right away.

Who Is Horizon Best Suited for?

Horizon will best benefit Instagram users who prefer a horizontal view on their videos.

6. Animoto

Animoto is a free editor that allows you to easily make your own Instagram videos.

This tool doesn’t require any video editing experience or “tech skills” to get started. That’s because it comes with a drag and drop video maker that anyone can use.

Plus, Animoto comes with pre-made templates to help you make videos more quickly. And if you run out of images or music in your video, you’ll have thousands of stock-free options to choose from.

If you need a quick and easy solution to make your videos, then Animoto might be the right tool for the job.

Key Features

Easy customization tools
Stock images and music
Unlimited video creation (with various layouts)
Well-reviewed and reliable
And more…

Who Is Animoto Best Suited For?

This is a great tool for busy business owners without any video editing experience.

It’s also a free tool (though you might want to upgrade). And that means it’s one of the best solutions for getting started with video editing for your Instagram channel.

7. Adobe Premiere Rush

Previously referred to as Adobe Premiere Clip, Adobe Premiere Rush is a free video editing app that’s connected with Adobe Premiere Pro.

They offer 2 forms of editing to cater to your needs: freeform and automatic. Freeform mode will let you take control and do all of the editing yourself while automatic mode will create the video for you with smooth transitions and selected footage clipping.

Key Features:

Lets you sync everything to the cloud
Transfers your work into Adobe Premiere Pro and edit further
Downloads on any device
Exports optimized for all social platforms, including Instagram
Includes some features found in Adobe Premiere Pro like built-in transitions, filters, and text are available
Allows you to make your own videos or let the app make it for you

Like Magisto, AI powers Adobe Premiere Rush, which they call Adobe Sensei. This AI will capture all of the best moments of your clips and mash them together automatically. However, it can also make the footage a bit rocky by cutting to different clips at random moments, resulting in the video making no sense at all.

The app is free to download and use, but only comes with 2GB of storage. If you need more than that, you can pay $9.99/month for the Premiere Rush Single App.

Who Is Adobe Premiere Rush Best Suited for?

If you already have other Adobe products downloaded, this app will feel familiar to you in terms of editing. Their freeform mode is one of the most versatile tools for creating high quality, customized videos.

8. Boomerang

If you’re looking to bring some real fun into your Instagram video editing, look no further. Boomerang is different than the Instagram video editing tools mentioned above.

Instead of making a formal video, you can make your own GIFS and short videos using a sequence of 10 pictures. All you need to do is select 10 photos, and the app will loop them automatically into a mini video. This allows you to get creative and make engaging videos quickly.

Key Features:

Allows you to post your video directly to Instagram from the app
Lets you create short, engaging videos
Allows access easily with no separate sign-up or creating an account required
Saves videos to your camera roll and upload them later

The Boomerang app is free and easy to use and set up. You’ll be limited to Instagram’s features, so you won’t have very many customization options other than adding filters, music, text, and stickers. However, Boomerang isn’t for editing professional videos, so the features that come with it are pretty much all you’ll need.

Who Is Boomerang Best Suited for?

Anyone can and should use Boomerang. Whether you have a huge company or you’re just starting out, it’s a great way to engage with your audience and show people that you’re playful.

9. iMovie

Designed for iOS users, iMovie may be the easiest to use Instagram video editing tool for you. It’s a well organized, user-friendly interface that helps you create good quality videos with many great editing features. You can take control and edit on your own with the movie option, or let iMovie edit for you with the trailer option.

Key Features:

Allows you to stay organized by putting all your content in different media libraries
Includes access to 30 video filters and 20 audio filters
Matches color to make your video look more consistent and tweak the white balance
Supports HD and 4K
Includes a stability feature, which most Instagram editing tools don’t have
Lets you share easily with social media platforms

All of these features come at no cost as iMovie is free.

Who is iMovie Best Suited for?

iMovie is great for beginners who are looking for something simple that still gives you good video quality. Unfortunately, it’s only available to iOS users.

10. BeeCut

BeeCut is a video editing software that promises to make your stores come alive.

It allows you to quickly trim and cut your videos, so your audience will focus their attention where you want them to. You can also split and splice videos together for smoother (and seamless) transitions.

Everything can be matched to your brand’s style, too. This allows you to embed videos on your Instagram channel that fully represents your brand’s voice, style, and look.

Finally, BeeCut offers plenty of advanced features like filters, overlays, visual effects, music, and much more.

Key Features

Low learning curve
100% customizable
Video optimization features
Quick sharing to Instagram
And more…

Who Is BeeCut Best Suited For?

BeeCut is best for intermediate users who may not have a lot of time but have a good understanding of video editing.

While beginners can definitely still use BeeCut for their Instagram videos, the advanced features would likely be wasted. But intermediate and advanced video editors will love the variety of tools they can use to make professional and stunning videos FAST.

11. WeVideo

WeVideo is a great video editing tool that’s cloud-based, making it accessible by anyone, anywhere in the world, at any time. Because of this handy feature, there are over 30 million existing accounts. And, if you’re looking for more than just a quick and simple editor, WeVideo has plans that include features to take your videos to the next level.

Key Features:

Allows different people to get in there and make edits on the same footage with its cloud-based feature
Includes compatible on almost any device including Windows, Mac, IOS, Android, and Chromebook
Creates square, vertical, and horizontal videos
Includes features like green screen, screen recording, speed effects, and licensed music

WeVideo offers 5 plans. The most basic plan is free, but as you can imagine, it doesn’t provide many features. You’ll get 1GB of cloud storage, and only be allowed 5 minutes of publish time per month. If your business is planning on getting serious about uploading videos on Instagram, it would be beneficial to invest in a paid plan.

Here is a look at the paid plans:

Power: $4.99/month
Unlimited: $7.99/month
Professional: $17.99/month
Business: $29.99/month

The power plan only gives you 30 minutes of publish time per month. But publish time is unlimited with all of the other plans. All of the plans offer a single-seat license except the business plan, which offers a team license with 3 seats.

Who Is WeVideo Best Suited for?

WeVideo is an excellent option for small to medium businesses looking to create high-quality videos for Instagram. Its simple interface and iCloud sharing makes it an enjoyable video editing tool all around. The iCloud feature also makes it easier for remote companies to share and edit projects.

12. Apple Clips

Apple Clips was created by Apple as a dead-simple, “what you see is what you get” video editing app. It’s feature-rich but doesn’t offer many advanced options for those looking to take their editing beyond the starting line. However, the simple functionality of Apple Clips is precisely the reason why people prefer to use it.

Key Features:

Lets you edit videos with straightforward controls
Allows for creativity with fun stickers, emojis, and posters
Adds music from your library, or choose from Apple Clips tracks
Records in-app and drag and pinch to zoom in or out
Shares directly to Instagram or any other social platforms

As is the case with most of Apple’s products, you must have an iOS device to download it. Apple Clips supports any iOS device. However, to be able to use all the features, you must have an iPhone 7 or later, iPad (6th generation), or the 2017 iPad Pro or later.

And the best part is that Apple Clips is 100% free!

Who Is Apple Clips Best Suited for?

Apple Clips best suits iOS users who are looking for an easy Instagram video editing tool that allows for plenty of creativity but doesn’t overwhelm the user with complicated features.

13. VSCO

If you’re interested in photography, you probably already have a VSCO account or at least have heard about it. In 2017, VSCO upped its game by creating a video editor. It’s relatively new, but it’s a great tool to use for your Instagram videos.

Having a VSCO account also gives you access to their VSCO community, where you can get access to a huge network of other creative users.

Key Features:

Includes a library with 200+ presets
Offers advanced editing tools like HSL (high-speed link) and borders
Shares your work for a chance to be curated on the VSCO community
Gives you access to tutorials with tips and tricks to help you develop your skills further
Lets you upload anything with no size or length limitations
Uploads 4K videos up to 30 frames per second, and 60 frames per second up to 1080

VSCO offers a 7-day free trial so you can decide if it’s worth it for you. After your free trial, you’ll pay a low price of $19.99 per year with access to the video and image editor.

Who Is VSCO Best Suited for?

If you’re already familiar with VSCO, this could be the easiest Instagram video editing tool for you. VSCO doesn’t cost much, and you also get access to an active community of users. VSCO also offers the most presets out of any other tool.

14. FilmoraGo

FilmoraGo is a free video editing app to spice up your Instagram videos. This app was worth the mention because it’s free, and it doesn’t add any branded watermarks or advertising to your videos. There’s also no limit on the length of video you can record, edit, or share.

Key Features:

Imports videos from camera roll or social networks like Instagram and Facebook
Offers many stylish features that look professional
Includes a library of licensed songs that you can choose from, or you can import your own
Exports to the 1:1 Instagram ratio
Allows you to reverse, speed up or slow down your video
Lets you choose built-in transitions, add text, and add still and motion features

FilmoraGo has all the ingredients to make an entertaining, visually appealing Instagram video. Plus, the fact that you won’t get watermarks, ads, or a time limit on your video is everything.

FilmoraGo is entirely free, and you’ll only pay extra if you want additional unique features like holiday and retro effects.

Who Is FilmoraGo Best Suited for?

FilmoraGo is for anyone looking for a cheap, simple way to make fun Instagram videos. However, it’s not the most developed app out there. If you’re a company looking to create super polished videos through heavy editing, it would be more beneficial to go with something like Adobe Premiere Rush. That way, you can connect to Adobe Premiere Pro, which could support heavier edits.

15. Clipomatic

Clipomatic is a smart video editor that will turn the words you say into captions over your videos.

All you need to do is hit the Record button and speak clearly into your phone while recording. Then, the words you’re saying will be transformed into a caption for live subtitles.

You can also customize your videos and change the style of the caption, the filter of the video, and more to keep your Instagram videos on brand.

This tool supports over 30 languages and allows you to completely personalize any captions that aren’t 100% accurate.

Key Features

Record in “square” or “full” mode
Customize the style of your captions
30+ languages supported
Create various types of Instagram content (blogs, courses, vlogs, etc.)
And much more

Who Is Clipomatic Best Suited For?

People who use Instagram to teach their audience would get the biggest benefit from this. Many people who watch your videos might not be able to use audio as they listen.

Or your followers might prefer taking notes from a written source.

Either way, Clipomatic can be a great solution for people looking to use Instagram to educate their audience about a particular niche.

And now that we’ve seen 15 of the best Instagram video editing tools, let’s look at what you’re really curious about: converting your Instagram followers into loyal, happy, and paying customers.

How to Convert Instagram Followers

Earlier in this post, we mentioned that one of the biggest advantages of upgrading your Instagram videos is that you can drive more sales from your online store.

The only question that remains is, “How?”

Now, we’re going to answer that question with the following 3 tools:

OptinMonster: Capture leads and drive more sales with campaigns targeted exclusively to your Instagram audience.
SeedProd: Create stunning landing pages to get your Instagram audience focused on your call to action (CTA).
Smash Balloon: Boost engagement with your site and get more followers by displaying your Instagram feed on your website.

Let’s take a look at each of these tools in more detail to learn how they can help you convert traffic from your Instagram account.

1. OptinMonster

OptinMonster is the best lead generation software on the market. So you might be wondering how it will help you convert your Instagram followers into customers.

This happens in a few easy steps.

First, OptinMonster gives you all the tools you need to create stunning optin campaigns in a matter of minutes.

By “optin campaigns,” we’re referring to things like popups, floating bars, fullscreen welcome mats, and more.

The goal of these campaigns is to get users to “opt-into” your offers. This could be for:

Signing up for a newsletter
Joining a webinar
Downloading a coupon
Making a purchase
And much more…

But the best part is that you don’t need to be a professional coder or designer to build high-converting campaigns.

That’s because OptinMonster gives you 50+ pre-made templates to choose from:

These templates are fully-response and look great across devices.

Plus, they’re easy to modify. Once you’ve selected the template you want, everything can be customized to your brand’s style and offer with just a few clicks.

That’s because OptinMonster uses a codeless drag and drop visual editor:

At this point, though, you might be wondering:

“How will any of this help convert my followers from Instagram?”

One of the best reasons for using OptinMonster are the powerful targeting rules. While you’ve likely heard of OptinMonster’s Exit-Intent® Technology or Geolocation targeting, there’s an even better rule for targeting your Instagram followers:

Referrer Detection.

This allows you to show campaigns to your site’s traffic who came from a specific 3rd-party site.

In this case, that would mean targeting people who came from your Instagram account:

Notice how the message is totally tailored to someone coming from their Instagram account.

By personalizing the user experience (UX) in this way, you’ll be more likely to see HUGE increases in signups and conversions across your site.

Want to see it in action for yourself? Click below to start your 100% risk-free OptinMonster account today:

BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

2) SeedProd

If you’re using WordPress, then SeedProd is hands down the landing page builder you need to convert your traffic from Instagram.

This tool allows you to create stunning landing pages in just minutes, even if you don’t consider yourself “technically savvy.”

That’s because SeedProd has 100+ templates for all kinds of pages, including:

Sales
Coming Soon
Optin
Maintentace
Webinar
And more…

Plus, SeedProd has a drag and drop builder that makes it easy to customize your pages:

But, again, how does this help you convert your Instagram followers into paying customers?

The reason landing pages are so effective is that they focus your user’s attention on a single call to action (CTA).

That means you can load your page with reviews, testimonials, and other forms of social proof to persuade more visitors to opt in.

And when you design the page with your Instagram audience in mind, you can personalize the user experience (UX) for even MORE conversions.

Key Features

No coding required
Drag and drop builder
Live previews
Revision history
3rd-party integrations
And much more…

Get started with SeedProd today!

3.

Smash Balloon

Smash Balloon is the world’s leading social media feed plugin and the best way to grow your Instagram followers.

This plugin allows you to leverage your site’s traffic to connect with more people on Instagram. From there, you can use the other tools on this list to engage those new followers and transform them into loyal customers.

How does this work?

Smash Balloon can add your Instagram feed to your website in just a few clicks.

Plus, you can tailor the feed to match your site’s look and style. That means you’ll display your Instagram videos without distracting or harming your visitor’s UX.

These feeds can be displayed in a variety of layouts, and you don’t need any coding experience to embed feeds on your site in seconds.

So when your site’s traffic arrives from other marketing channels, they’ll get a glimpse of your Instagram content.

As a result, you’ll see more people switching over to your Instagram account and following you. Over time, you can nurture these new followers and guide them down your sales funnels.

At the end of the day, this means more followers AND more sales for you.

Key Features

Fast setup
No coding required
Customizable feeds
Lightweight for optimized page performance
And much more…

Get started with Smash Balloon today!

And that’s all for today! These have been 15 of the best Instagram video editing tools on the market.

Plus, we shared 3 expert tools that you can use to convert your Instagram followers into happy (and paying) customers.

BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

We hope you enjoyed this post. If you did, you’ll definitely want to check out the following resources:

Best Instagram Plugins for 2021 (Compared)
How to Add an Instagram Feed to WordPress
How to Make Money on Instagram (Without 10k Followers)

These articles will have even more information on how you can take your Instagram marketing strategy to the next level.

Instagram Video Processing: Enhance, Trim, Edit

Make Your Page Interesting and Encourage Followers to Visit Your Page or Website More Often for Shopping

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Get Our Social Media Content Marketing: How To get into the head of subscribers and make them fall in love with your brand.

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More and more Instagram platforms are using video to promote their profile and increase the activity of their followers. They are prioritized in impressions on the recommendations page because they evoke more emotions in people than a regular photo. But in order for the video to be beautiful and interesting, you need to be able to edit it: cut out unnecessary fragments, overlay music, add text. How to do this - we will tell below.

How to crop video on Instagram on Android and iPhone

There are many software for editing content on the market, but cropping video for Instagram is available online in the application itself.

Download it first.
Click Shorten. Specify the beginning and end of the passage you want to save.

Duration limit - 1 minute in the feed, 15 seconds in Stories. You can apply effects in the same way as photographs: they are the same. In the new IGTV format - vertical and pre-prepared videos - the duration of the video can be 60 minutes for bloggers and stars, 14 minutes for simple instagrammers. This is a new way to promote influencers, companies and ordinary users.

Processing Tips

Keep your video short to 30-40 seconds. So a person will not get tired of looking at it.
Engage the viewer from the first 2-3 seconds and encourage them to continue watching.
Speak as clearly as possible.
Add captions if the audio is important. Some users watch with the sound turned off.
Avoid glut of detail, use close and medium shots.
Add a mandatory call if these are commercials.

Video editing software for Instagram

Instagram videos are often processed on the phone because it is fast and convenient. It is rare that someone uploads a video to a computer and seriously edits each frame. But if the need still arises, here are some editing programs:

Movavi Video Editor.
Adobe Premiere Pro.
Sony Vegas Pro.

All programs run on Windows and MacOs platforms.

Instagram video editing apps

All mobile platforms

Hyperlapse by Instagram. Creates 12 times faster video. A handy tool for publishing a long process that will take a few seconds to post.
Cinemagraph. Applications for creating cinemagraphs: photography with moving elements.
Boomerang. A mini video looped into a GIF. Popular Instagram trend.
Puppet animation. Applications for creating stop-motion.
Slow Motion Frame Video Player. Creates a slow motion video for atmospheric beautiful shooting.

IPhone

iMove

Download link:

The video editor supports trailer and movie modes. The first contains patterns and is shorter in duration compared to the second. When cutting, the film mode is used. Downloads an unlimited number of video tracks from the gallery. The application cuts, separates the sound, duplicates or deletes fragments, works with playback speed, inserts transitions between pieces. Adds text, has a color correction mode.

Disadvantages: overlays music from iTunes and recorded audio only. With the rest of the files, there may be problems due to copyright: artists block the use of their songs.

Glitch

Download: https://apps.apple.com/en/app/glitché/id634467171.

Clear and simple interface. Supports interesting effects. Imposes non-standard filters that are very different from VSCO. It becomes very difficult to predict the outcome. Great for creative works that want to stand out with brightness and audacity of processing.

8mm

Download: https://apps.apple.com/en/app/8mm-vintage-camera/id406541444.

Application with lots of retro effects. There is a paid and free version.

Unfold

Download: https://apps.apple.com/en/app/unfold-create-stories/id1247275033.

Creates a movie for stories. Combines static and dynamic on one screen, superimposes text. Contains free and paid collages. The format is 9:16 right away, no need to change the aspect ratio: the result is ready for uploading to Stories.

Filmmaker PRO

Download: https://apps.apple.com/en/app/filmmaker-pro/id1082956994.

You can create countless projects for free. It is possible to overlay several audio tracks: it is important when you need to combine the voice of the announcer and the background music. Changes the positions of objects. Works with brightness, contrast, saturation and white balance. Great functionality for processing.

Camcorder

Download: https://apps. apple.com/en/app/camcorder-record-home-video-in-vhs/id1036066107.

Free app with no ads. Records in 80s, 90s format. Suitable for creating a retro atmosphere.

Snow

Download: https://apps.apple.com/ru/app/snow-ar-camera/id1022267439.

Offers a variety of filters and special effects. It is convenient to use when a person needs a little retouching: hides bags under the eyes, smoothes the skin.

Lomotif

Download: https://apps.apple.com/ru/app/lomotif/id884009993.

Automatically corrects the movie, saving you time wasted editing. Trims video for Instagram, adjusts titles, creates slideshows and slow-motion. Has a set of filters.

Splice

Download: https://apps.apple.com/en/app/splice-is-a-video-editor-and-app/id409838725.

Professional video editor. Synchronizes the video with the rhythm of the song automatically. Also supports adding text, filters, changing speed. Has a large free music collection.

Android

InShot

Download: https://play. google.com/store/apps/details?id=com.camerasideas.instashot.

The top rated editor on Google Play is 4.7. Free features, complete lack of watermarks make it attractive for processing. Adds stickers, filters and special effects. Supports most formats, convert to MP4. There is a choice of aspect ratio, which is very convenient for Instagram: the video will not be cut off during upload, because it will be in the right format right away. Supports quality up to 1080p. Among the shortcomings: a large number of advertising and no change in playback speed. Marked with an "Editor's Choice" sign.

KineMaster – Pro Video Editor

Download: https://play.google.com/store/apps/details?id=com.nexstreaming.app.kinemasterfree.

One of the most powerful applications with a Russian interface, which even bloggers use. However, one of the downsides of the free version is the watermark. It can only be removed when purchasing a license. Works with 1080p videos. Supports multi-layer structure. Available for a limited number of devices.

VideoShow: Video editor

Free version: https://play.google.com/store/apps/details?id=com.xvideostudio.videoeditor.

Paid: https://play.google.com/store/apps/details?id=com.xvideostudio.videoeditorpro.

Lite version: https://play.google.com/store/apps/details?id=com.xvideostudio.videoeditorlite.

Offers completely free functionality, does not cut down on downloadable material. Recognizes a face, applies filters, has Instagram effects. Smoothes and brightens the skin, removes excess spots and bags under the eyes. It is possible to reduce the size of the final video. Adds free music.

PowerDirector Video Editor by CyberLink

Download: https://play.google.com/store/apps/details?id=com.cyberlink.powerdirector.DRA140225_01.

Offers a large arsenal of video and audio effects, downloads the video not only from the device, but also from the cloud. Slow motion support. Able to create collages for Instagram. Of the minuses of the application: you can get 1080p quality after paying the tariff. Does not convert to other formats. Power-consuming application is not suitable for every device.

Adobe Premiere Clip

The application automatically creates a slideshow of selected images and music. Functions: light correction, transitions, slow motion. Music can be added to the video. Supports export to the desktop version of Premiere Pro CC so you can pick up where you left off. Included in the Editor's Choice List.

VivaVideo

Download: https://play.google.com/store/apps/details?id=com.quvideo.xiaoying.

The new version loads multiple video clips at once and has an improved music collection. Creates slideshows, supports standard and advanced editing tools. Over

1,000 special effects, speed control, animated texts, background blur. The templates are available separately and do not need to be downloaded with the application. Of the shortcomings, it should be noted that the video is saved in SD format and a large amount of advertising.

VideoMaker

Download: https://play.google.com/store/apps/details?id=com.funcamerastudio.videomaker.

Simple video editor with professional settings. Changes voice. Exports in 720p and 1080p without limitation. There are square themes. Saves the audio track in mp3 format.

You Cut

Download: https://play.google.com/store/apps/details?id=com.camerasideas.trimmer.

Free program without ads. Merge clips into one. Cutting, slicing, dividing into parts, changing speeds. Doesn't put a watermark on the video. Changes the original audio volume. Has color correction settings. You can change the aspect ratio. Background change is available.

FxGuru: Movie FX Director

Download: https://play.google.com/store/apps/details?id=com.picadelic.fxguru.

Stabilizes the roller when shot with shaky hands. The set of special effects in the free version is very limited: they are purchased separately by the piece. Supports shooting in high quality.

WeVideo

Download: https://play.google.com/store/apps/details?id=com.wevideo.mobile.android.

Overlay filters and special effects available. Reads videos with non-standard codes. Clear and simple interface. Does not support Full HD. Puts a watermark on the video, which can be removed only after payment.

Summing up

Video processing for Instagram is possible online in the application or using third-party software with standard and advanced functionality. Videos are popular with social network users: they are lively and bring more emotions than a regular photo.

How to edit videos for Instagram(2021)

Maria Matveeva

Feb 02, 2023• Proven solutions

Instagram is known as one of the most famous communities where you can simply and beautifully capture your moments and share them online . In addition to photo editing and sharing, the service has expanded its services to include video uploading, editing, and hosting. So far, Instagram allows you to post videos up to 60 seconds long.

You can edit your videos with the relatively simple built-in program provided by Instagram, or you can make your video more attractive to the Instagram community using some of the additional filters and effects provided by Filmora Filmstock, and edit your video with Filmora video editor on your PC or Mac to make your business even more fantastic. In this article, we will show you how to edit video clips on Instagram itself and how to edit video clips for Instagram in Filmora.

Instagram Video Editing: Basic Instagram Video Editing Features
Wondershare Filmora Advanced Video Editing for Instagram Video
Making Instagram videos more attractive

Best video editor for video editing for Instagram - Wondershare Filmora

In June 2018, Instagram launched a new longer video app for content creators called IGTV that allows you to upload longer videos while on Instagram Stories videos are limited to 15 seconds, while videos in the main feed can be 60 seconds long.

While IGTV only allows you to upload portrait/vertical videos with min 4:5/max 9:16 aspect ratio, currently Instagram still displays square video (1:1 aspect ratio), portrait video (5:4 aspect ratio ) and landscape video aspect ratio 16:9).

We recommend that you use the Filmora video editor to edit your Instagram videos because:

Filmora allows you to customize your Instagram video project with any aspect ratio besides the usual 1:1, 16:9, 9:16, 4:3 and 21:9. You can open Filmora, go to "File-Project Settings" and then enter the resolution you want to adjust for the aspect ratio of the project.

Filmora provides many filters like Instagram style filters, background blur filters specially made for Instagram videos.

Filmora supports various formats and devices and allows you to change the frame rate, resolution, etc., as well as upload videos to other social platforms such as YouTube and Vimeo.

New to the world of video editing? Check out this complete video editing tutorial to learn how to edit videos step by step.

Other Instagram Video Editing Tips Instagram

Editing videos on the Instagram video system is relatively easy. All you have to do is record a video on your smartphone or tablet.

Entry: After launching Instagram, tap the plus icon at the bottom of the screen. Then press the "Video" button to continue. Press and hold the circle button on the screen to start recording. You can release it when you want to stop recording. You can press and hold the button again to record multiple video clips. You can also press the switch button to switch between cameras.

Delete: Got a clip you don't want? You can quickly get rid of the last recorded clip. All you need to do is to press the "Delete" button and press it again to confirm.

Adding a filter: After you have recorded the video, click the button "Next" in the upper right corner. There are currently 24 filters available on Instagram. Swipe across the filters at the bottom of the screen to check all filter options. Tap the filter once to see how it will look with your video clip. Tap the filter again to adjust it with the slider.

Image stabilization: After capturing a video, a small camera icon appears at the top of the screen. It is enabled by default and applied to your video. If you want to turn it off, just touch it again.

Adding a cover: After you have finished adding a filter to your video, you can select a cover. The cover art is one specific frame from the video that will be visible before the video plays. It is important to choose an interesting cover to attract the attention of friends.

We recommend choosing a portable stabilizer for your phone to take your videos to the next level

Watch on Amazon

Part 2: Wondershare Filmora Advanced Instagram Video Editing

the Instagram app. However, if you need more control over your video editing, you can try out Wondershare Filmora. It is a simple yet powerful editing tool that provides you with much more options for editing video clips. You can make edits quickly with many more options and get exactly what you want. With over 300 new effects available in Filmora, you can add titles, motion, overlays, and music sound to your video clip to make your video more attractive. What's more, if you want to make your video look more professional, you can apply our Filmstock effects packs. In addition, you can get several effect packs for free from Filmora Filmstock right now.

Download the program now and follow the steps below to edit your video for Instagram quickly and easily.

1. Import video to

Launch Filmora and then click the "Import" button or drag the video directly to the media library of this powerful Instagram video editor. You can preview your video in the right preview window. And if you find that your frames are a bit shaky, you can stabilize them by right-clicking on the frame and selecting "Stabilization" . If everything is in order with the footage, just drag it from the library to the timeline.

2. Crop, split, rotate or color your video for Instagram

While Instagram only provides some basic editing options, with Wondershare Filmora, you can quickly and easily frame the shots you want. You can move the slider on the timeline and use the red scissor icon to cut or split the video. Then double click on the video in the timeline, select "Transform" and you can rotate and flip your video. What's more, you can select "Color" option and perform advanced color adjustment to make your video more beautiful.

3. Add filters and effects

You can choose from many different graphics, transitions, sound effects, texts and titles, overlays, elements and filters, which means you can get exactly the look and sound you want which you are striving for. To do this, simply go to each effect tab above the timeline and drag and drop the effects you want to apply. Filmora Video Editor has over 120 built-in filters, and you can get even more from Filmora Filmstock.

4. Save and share your video

When your video is ready, just save it to your local folder or device as mp4 or other supported formats, then upload it to Instagram and let it play for the whole world ! You can also change video settings like resolution, bitrate. Besides, you can also share your video on Youtube, Vimeo or burn your DVD collection if needed.

Part 3: Making Instagram videos more attractive with Filmora effects packs

Want to make your video stand out in the Instagram community? Try the filters and effects offered by Filmora Filmstock. It provides various unique amazing texts, filters, overlays and motion elements to help you create amazing videos. There are currently 333 specially designed effect packs available, including Beauty, Fashion, Fitness, Food, Travel, Education and Holiday series.
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