How to make an instagram sign

10 Things You Need to Do

Email, websites, social, and more.

You’ve likely heard all the reasons why Instagram is a great tool for small businesses. Maybe you’ve even signed up for Instagram for personal use.

But how does Instagram work and do you know what it takes to set up an Instagram for your business?

Here are 10 things you need to do first:

Table of Contents

1. Download the app
2. Choose a recognizable username
3. Update your profile
4. Add a recognizable profile picture
5. Research
6. Post your first photo
7. Setting up your location
8. Tell people you’re on Instagram
9. Follow others
10. Get social

1. Download the app

Instagram is different from other social networks in that it is primarily a mobile platform.

Once your account is set up, you will have a page that can be viewed on desktop, but the majority of your activity will take place within the mobile app.

Click here to download the app on your phone’s app store.

2. Choose a recognizable username

You can sign up for Instagram with an email address or a personal Facebook account.

Once you sign up, you’ll be asked to choose a username.

Your username will display publicly and will be what people see when they find you on Instagram. Make sure the username you choose is recognizable and is as close to your business or organization’s name as possible.

When signing up, Instagram will also ask for your full name. Here, you can put your full business name which will make it easier for people to find you through Instagram’s search function.

3. Update your profile

Instagram lets you fill out a 150 character bio about your business. Because of the text limitations, you’ll want to be clear and concise about who you are as a brand and what you offer. If you serve a local customer base, you’ll also want to add your location.

Constant Contact uses the bio to share our mission, and let people know what types of photos we share from our Instagram account:

You can also add your business’s website, which users will be able to click to visit right from their mobile device.

4. Add a recognizable profile picture

The perfect Instagram profile photo will be 400×400 pixels.

But what’s most important is that the photo you choose is recognizable to people who know your business. In most cases, the best choice will be your business’s logo.

Your profile photo can only be updated on a mobile device. If you don’t have your logo saved to your smartphone or tablet, Instagram has the option to import it from Facebook or Twitter.

You can also take a new photo with Instagram.

5. Research

It might not sound fun, but without having a good understanding of the type of pictures others are posting, you won’t know what content tends to do well. And lucky for you, Instagram research is less staring-at-piles-of-data-wearing-a-lab-coat kind of research, and more look-at-pretty-pictures kind of research.

Start by finding a business in your industry who has a hefty Instagram following, similar target audience, and high levels of engagement. What do they tend to send, and when do they tend to send it?

Even if you want to differentiate yourself from the competition, it’s essential that you know what others are doing.

6. Post your first photo

Okay, now that your profile is set up, it’s time to take your first photo.

Here’s a quick run-through of how Instagram works:

First, click the icon on the bottom in the middle of the screen.

You can either take a photo by pressing the circle in the middle of the screen, or click “library” on the bottom left to upload a photo of your own.

Note: “Video” on the right enables you to take a video up to a minute.

If you’re uploading a photo, you will have the option to crop it first. After that, you’ll have options for different enhancements.

You can choose from a number of filters that scroll across the bottom of the app. (Double-tap the filter to add a border or alter the strength of the filter.)

You can also click “edit” to access a number of other photo editing features.

Once you’re happy with your photo, hit “Next” in the top right of the screen. Here, you’ll be able to add a caption and hashtags.

You can also tag people and name the location.

How to post a photo to Instagram

7. Setting up your location

When you click, Add Location you will see a list of previously used locations in your general area.

If you have a brick and mortar location, you may see that someone has already named your location. If your store, restaurant, or office hasn’t been named, you can name it yourself.

After your photo is posted, you will see the location name in blue. When you click on your location name, you’ll be able to see every photo that has been tagged there. This can be a great resource for seeing what people like and want to share about your business.

8. Tell people you’re on Instagram

Leverage your existing channels to let people know your business is on Instagram.

If you have an email list, you can send out an announcement and ask readers to follow you. Constant Contact integrates with Instagram, so you can easily upload your Instagram images to your email marketing account.

Also make sure when you build a website that you include links to your social media profiles, including your Instagram!

TIP: Constant Contact’s easy-to-use website builder can get you online in minutes and automatically includes icons with links to your social profiles!

9. Follow others

Instagram’s search function makes it easy to find people and brands to follow.

You can search by username, or choose relevant hashtags for your business.

Following more people and businesses is a great way to make new connections and can also provide inspiration for your Instagram account.

You’ve set up your account, learned the basics, and found the right people to follow; now you’re ready to start building a presence for your business on Instagram.

A key component of building an audience on Instagram is engaging with the people who follow you. When someone likes or comments on your photo, you will receive a notification.

You can respond within the comments of a photo by including the “@” symbol, followed by their username.

You will also receive notifications when someone tags you in a photo. You can view all of the photos you’ve been tagged in, on your Instagram profile.

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Rustin Nethercott

Constant Contact contributor. I tell stories worth hearing through design, the written word, or whatever happens to be lying around the house. Proud Vermonter. Flannel aficionado.

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Instagram Photo Captions: The Ultimate Guide to Writing

Instagram is a visual social network, but post captions are getting more and more attention. With the tightening of algorithms, everything becomes important: both the general appearance of the account and the captions for photos.

We figure out what to write in the caption for the photo on Instagram, how to format it correctly and use the caption to engage the audience.

Instagram captions

The caption is a short text under the photo in the account. You can write texts for Instagram posts up to 2200 characters. If this volume is not enough, bloggers move part of the entry to the first comment.

Hashtags are added to the Instagram photo caption or users are tagged. You can also add emoji to your signature. The main thing is not to overdo it with their number.

What does the signature contain?

First of all, the caption to the photo is a functional part of the post. Bloggers here talk about the product they are promoting, and brands convey a key message that cannot be expressed visually. For example, they talk about a new collection or detailed instructions for contests.

There are more and more bloggers on Instagram who use the platform to post small texts. Popular topics: proper nutrition, exercise, personal care, recipes, parenting, travel notes.

Sometimes serious or controversial topics are raised, resulting in interesting and lengthy discussions in the comments. Instagram recently announced tree comments, an update that shows that the platform is indeed moving beyond visual content.

How do I tag a person in an Instagram photo caption?

A user can be tagged in a post in two ways: on the image or tagged in the caption.

1. To tag a person in a photo, click on the three dots in the right corner above the photo, then "Edit". Click on "People Tags" in the lower left corner, a window will open where you can tag a user - anywhere in the photo, start entering his nickname.

With this mark option, the user will receive a notification about it, and the photo will appear in his account, in the "Photos with you" section.

2. To tag a person in the Instagram signature, add the @ sign and start typing a nickname - you will see a list of users in a tooltip, select the one you need.

The user will receive a notification that they were mentioned in the post, but this post cannot be found in their profile.

How to use Emoji in a signature

To add an emoticon, simply add it to the post text. The audience has different attitudes towards emoji in texts.

The best use of emoticons is to highlight important points in a post. For example, using colored squares or dots to make a bulleted list.

This way your Instagram photo caption will stand out better and look better if done in moderation.

How to use hashtags in signatures

To add a hashtag, put a pound sign in front of the word. When published, the tag will automatically become clickable.

In Instagram, tags work as links, and clicking on the tag takes the user to the overall post rating.

9 photos are included in the "Best" section. Getting into this top depends on several parameters, about which the social network does not talk in detail. It is known that reaching the top is affected by the number of reactions under the publication, the speed of gaining likes. Therefore, the number of involved users will largely depend on how to sign a photo on Instagram.

The "Newest" section contains photos with a hashtag, sorted by publication date. However, Instagram tech support acknowledges that the picture may not get here either. Because of this feature of the platform, myths about the shadow ban of Instagram appeared: hashtags stop working in the account. This is not so, it’s just that in any account, any picture may not be included in the results for the tag.

Create a branded hashtag for your company: this way you will introduce it to users, and they will use it in UGC.

More than 30 hashtags cannot be placed under one publication: the rest will not be clickable.

Tags can be placed both in the photo caption and in the post comment.

Beautiful Instagram photo caption

How to create interesting photo captions on Instagram? Take a cue from the accounts you like. Track what topics they raise in posts, what is the size of the signature in their account.

In your personal account, tell the story of the appearance of the photo, your latest news, or discuss an issue that concerns you. Tell us about the cafe you go to, a movie you recently saw, ask the audience an interesting question. Beautiful captions under the photo, which also involve, will arouse interest and bring great benefits. Quotes are a bad idea, leave them to the public from VKontakte.

In a company account, captions are part of the content strategy. Formulate what topics your brand talks about, with what intonation. Each post should be in line with the company's content strategy. Good morning wishes remained in 2012. Beautiful signatures on Instagram can be seen on the example of panaceas_pantry (photo above), outdoorvoices (photo below).

How to analyze Instagram captions?

Instagram statistics gives detailed data on photos and stories. But it is impossible to calculate the effectiveness of signatures on it. Yes, and a beautiful signature on Instagram or not, if you evaluate it “by eye”, this is subjective.

Use Popsters.ru to analyze topics, text size and hashtags in any Instagram account.

Text Referencing Tool

Click on the button with the letter "T" on the right above the feed of posts. Two graphs will appear in the left block: "Words" and "Words/ER".

Words

Shows how many posts the word occurs in.

Words/ER

Shows the average ER for posts that contain a word.

Using this data, you can analyze different topics of posts.

That is, you can find out which topics and texts for Instagram posts create more engagement.

You can also analyze the signature using charts:

Number by length of text;

Displays the number of posts with different text lengths: short, medium, long.

ER by text length;

Shows the average ER of posts with different caption lengths on Instagram.

Relative activity by text length.

Shows the average activity in posts with captions of different lengths relative to the average performance of posts in other formats.

Instagram hashtag analysis

Let's continue to analyze the new opportunities for analytics on Instagram. There are three indicators to evaluate the effectiveness of the use of hashtags:

Hashtags

Shows the number of posts containing certain hashtags

Hashtags/ER

Shows the average ER of posts with certain hashtags.

Relative activity by hashtags

Shows the average performance of posts with certain hashtags relative to the average performance of posts in the account.

Key Findings

1. An Instagram photo caption is an important part of a post. In it, you can tag a person, add a hashtag and give detailed information.

2. The subject of your caption can be anything: the rules of the competition, the history of the photo, a question for subscribers. But this content must be relevant and consistent with the company's content strategy.

3. It's convenient to analyze captions and hashtags on Instagram using Popsters.

Useful articles on a similar topic:

Creating creative Instagram stories: tips from Instagram;
The most popular hashtags on Instagram: everything you need to know;
How to become a successful Instagram blogger;
How to beautifully design an Instagram profile.

How to write the best Instagram photo caption

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A beautiful photograph can express a thousand words, while the text to it can tell its own story, reveal the essence of the photo. A description for a photo can encourage an audience to follow your profile, briefly talk about your life or business, make a purchase, or increase account activity. You can also add an Instagram caption to direct customers to your website or other social network.

In this article you will learn:

What is an Instagram caption and what role does it play?
How to write an amazing Instagram photo caption?

We've put together a great list of great photo caption ideas that you can use on your profile. Feel free to copy and paste the ones you like.

What is an Instagram caption?

An Instagram caption is a functional part of a post, a written description or explanation of a photo. Instagram captions can include emojis, hashtags, geotags, or other users' tags.

An example of a caption on Instagram:

Anton Lapenko posted a photo to his Instagram profile, announcing the next season of the series Inside Lapenko. The caption to the photo and unique hashtags reveal to us the meaning of his publication.

How to caption a photo on Instagram?

1. Brainstorm before posting

Have you ever thought about writing something really witty after posting on Instagram?

The secret to writing the best photo caption is simple. Write several options for the text before posting a photo to your profile. You need to decide in advance what message you want to convey to your audience. Having decided on a theme, it will be easier for you to come up with original ideas and choose what works best for your photo.

Important! Don't write about what you don't know. It's easy to read and your audience might just not understand you.

2. Ask your followers for something

The most engaged posts tend to have Instagram captions asking for something.

For example, you could ask your followers to tag friends who would like your product or your post. Use the caption to ask the question: "What do you think of this product?" or “Do you agree with my point of view?”. And, of course, you can ask for a purchase by encouraging people to follow the link in the profile header.

By asking for something, you engage your audience and strengthen your relationship with them. Effective Instagram captions get people to comment, share or buy, thereby increasing the reach of your post.

3. Use emoticons (Emoji) as Easter eggs

What are Easter eggs? These are small hints that convey the theme of the event without saying anything explicitly.

For example, Dua Lipa has been using emoticons in her captions for new posts in recent weeks. Journalists say that this is how she promotes the official video of her single called "Love Againe". And although Dua Lipa doesn't say anything about the single, she continues to use emoji to drive fans into hysterics.

If you have an upcoming event or are preparing an announcement that you want to hint at, you can use emoji in captions to create buzz.

4. Use the right hashtags

If you really want your Instagram account to go viral and reach a whole new audience, you need to master the art of the hashtag.

Hashtags can be a great way to show your post to a large audience. However, it is important not to use too many hashtags in your posts. This can make your posts look like spam.

It's much better to focus on a couple of high traffic hashtags. This will increase the chances that the right people will see your post. In the end, you are targeting no one - you are targeting your specific audience. By choosing hashtags carefully, you will ensure that the people who find your posts are the right audience for you.

One easy way to find great hashtags is to see which ones are used by popular users in your niche. Keep in mind that many of the hashtags can contain millions of posts, so if you choose them, there is a good chance that your post will not get noticed. Try to find hashtags that get a lot of attention, but watch out for the ones that get used too much.

For example, the #travel hashtag now has over 575 million posts:

Let's say travel is your niche, the #travel hashtag might not be the best one to use as it's heavily saturated.

It's better to be a little more specific, like #backpacking. This hashtag, which has 15 million posts, is also a popular hashtag, but it is more targeted than #travel.

Build your selection of hashtags around the topic of your post. It's better than just using any popular hashtags.

5. How many characters are allowed in an Instagram photo caption?

Instagram photo caption character limit is 2200 characters. How many words are there in 2200 characters? About 330 words, plus or minus.

2200 characters is enough to clearly convey the point of your post. To keep track of the number of characters you've created for your signature, use a character count tool (like this one). This will allow you to easily stay within the specified limit.

Let's conclude : A caption for a photo is an essential element of any post on Instagram. If you have an attractive image but a weak description, your post may not be successful. The signature is one area that you definitely need to pay attention to.

Instagram short caption ideas for your photos

1. Famous people quotes

Using good quotes for Instagram photos allows users to express their own opinions and feelings through the words of more famous people. By allowing the quote to use the authority and popularity of the famous person you mentioned, so even if someone is not your fan, they can be related to the character you are referring to and in any case interact with your profile (like, comment, share ). An example of a quote in the signature, from Ksenia Anatolyevna on Instagram.

“The most accessible profession in Russia after prostitution is journalism. That's where I went." - Yuri Dud
"Failure is another stepping stone to greatness." — Oprah Winfrey
"The purpose of our life is to become happy." — Dalai Lama
“You know what the truth is, you need to understand it. I speak clearly, I'm glad to hear it." — Pasha Technician
"All our dreams can come true if we have the courage to follow them. " — Walt Disney
"To be indispensable, you must change all the time." — Coco Chanel
"Everything can be experienced if you choose the right song." — Kurt Cobain
"Your expectations are not our problems." — Andrey Arshavin

2. Instagram Captions for Selfies

Nowadays, selfies have become the norm, part of our lifestyle, a way of communication.

Cool selfie captions can help your friends and followers better interpret photos from your point of view. You might think that your selfie speaks for itself, but it doesn't.

Instagram captions say a lot about your personality. Funny and cute selfie captions attract the audience better, thereby increasing the reach of publications.

Even for a regular account, it's fun to add descriptions and create your own personality on Instagram. Be simple and not too wordy, like Artemy Lebedev.

Confidence level: selfie without filter.
Today I officially create the perfect selfie.
Make love your motto.
Weekend, please don't leave me.
It is impossible to be happier.
Who said I never smile in selfies?
There is no excuse for laziness, but I'm still looking.
The moment you realize everything is perfect.

3. Top signatures on Instagram

Aleksey Shcherbakov is a real maestro not only of crossing fences, but also of signatures on Instagram.

After a week of self-isolation, the mask will be too small for me.
It is better to infect with enthusiasm and positive.
Do what makes you happy.
Sorting out my life like Marie Kondo.
"Be the heroes of your own stories." — Constance Wu.
My life is as crooked as Rami Malek's butterfly.
Quarantine is just a conspiracy of introverts.
Doing nothing is hard, you never know when you're done.

4. Success captions on Instagram

Why not sometimes amuse your CSV with some kind of pretentious signature, as Pavel Durov sometimes likes to do. Just do not overdo it in narcissism.

Dreams come true only if you go to meet them.
Without killing the laziness in oneself, the dream cannot be achieved.
Create, be inspired, dream.
The world opens its doors to those who know where they are going.
The most difficult thing is to fight with yourself. After all, the forces are equal.
If you don't give up, you will win.
The future depends on what you do today.
Real life begins, outside of your comfort zone.

5. Signatures with a question on Instagram

If it's hard for you to decide, just like Ilya Prusikin, you can always ask the opinions of your subscribers.

1, 2 or 3? Choose a better photo.
What could be better than a day that starts with training?
How long did we take this photo? Your suggestions.
My sunset. An exciting sight, isn't it?
Selfie or full length photo? I can not decide.
Summer is aware that it has already arrived?
Did you miss me?
What is this if not love?

6. Signatures on Instagram for couples

Sign photos with your significant other, just like Denis Bonus does.

Charge yourself with our warmth.
I want to be with you until the last page.
Every love story is beautiful, but ours is my favorite.
You are the reason for my happiness.
We go together like cupcakes and icing.
Every day is a new adventure with you.
If I know what love is, it's because of you.
Your love keeps me warm all winter.

7. Friendly captions on Instagram

The very first Instagram photo of Jennifer Aniston.

A strong feeling in our life is friendship.
It's just that there are people with whom it's infinitely good.
Happiness is when stupid thoughts come at the same time.
Best friends don't have good photos together, only compromising evidence, only hardcore.
We choose friends on our own, but the real time will leave.
Best friend - like special forces, will come to the rescue anywhere in the world.
A good friend knows all your stories. Your best friend helped you write them.
Friends never ask for food. Best friends are the reason you don't have food.

8. Tips

If you are experienced, like Nastya Danger, you can always help your subscribers with advice (even if they didn’t ask you about it)

I know from my own experience that the less information your brain receives, the stronger imagination works.
Dreams come true only if you go to meet them.
Take care of time: it is the fabric of which life is made.
No one but you is responsible for your happiness.
I did it, so you can too.
Start every morning with a smile.
The biggest mistake you can make is being afraid to make mistakes.
Every day you need to find something beautiful.

9. One word captions

It can be absolutely any word that accurately conveys the mood of your photo. Zhenya Milkovsky did it very well.

Relax.
We.
Wow.
Surprise.
Hello.
Romance.
Thank you.
So far.

10. Signatures on Instagram for the summer

The signature about the summer expresses in words all the feelings and emotions that we experience for our favorite time of the year. Kaif Irina Gorbacheva

Mood - summer.
Congratulations, friends, we have reached the checkpoint, and we can rest easy, getting ready for the second round - half a year!
The beginning of summer is like the beginning of a new story.
The heat is fierce, but I have air conditioning! Please don't be jealous!
Mosquitoes have started the hunting season.
Summer gives mood, don't miss this chance.
The main thing in summer is a spark in the eyes and readiness to do anything.
Every summer has its own story.

11. Lines from songs in Instagram captions

Lines from your favorite songs will perfectly complement any of your photos. Pavel Volya added a line from the chorus "Mom, I'm in Dubai." — Mot.

“Hello. We'll be happy now - and forever." - Spleen
"We don't flog a fever, we have a rest, we do business." - Bloodstock
"We can't borrow a minute." – Aloe Vera
"I'm in the moment." — Dzharakhov & Markul
"When we are together, no one is cooler." - Beasts
"And this city will also remain mysteriously loved." — Mumiy Troll
"Let's drink to love." — Igor Nikolaev
"You build the world around you yourself - build it well." — Kolya Manyu

12. Instagram captions for travel

Travel is always a bright event in life. There is no way around this without a signature. Anton Ptushkin also thinks so.

Look for me at sea.
The best adventure is traveling with a friend.
Guess where I am?
If you could travel anywhere in the world, where would you go first?
The most unforgettable stories begin with a journey.
The tan will fade, but the memories will last forever.
We fly away on a jet plane.
Adventure Time.

13. Instagram captions for food

Caption options for all those who like to take pictures of their breakfasts, just like Yana Rudkovskaya.

Good food, good mood.
Never settle for just one spoonful.
Chocolate is cheaper than therapy.
When you're depressed, eat a cake.
You cannot live a full life on an empty stomach.
Everything is delicious on a diet.
Food is the most effective medicine.
And why not!

How to caption a photo during a workout?

Tina Kandelaki makes a choice in favor of what makes her better. A good example of how you can motivate your audience for sports.

Please ignore the faces I make when I run.
Do not overcome laziness, do not achieve results.
Who's with me?
Sports - the best remedy for a bad mood.
Movement is life.
Workout plan completed for today.
No one but me will make my body better. Unfortunately...
I prefer to transform the figure in the gym, and not in Photoshop.

Signatures on Instagram for your birthday

You can always “subtly” hint to your subscribers that you have a birthday, like Eldar Dzharakhov.

20 years fit me quite well.
"It takes a long time to become young" - Pablo Picasso.
Another year older, wiser and happier.
Experience level: [age].
It was the 26th year of my childhood.
Time flies! Another ten years has changed (a)!
I'm always 18, the rest is experience!
Time to blow out the candles.
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