How to make a instagram poster

Free Instagram Post Templates for Your Brand

Instagram is an undeniably powerful marketing tool, but with over 200 million business accounts on the platform today, it's critical that you take the time to create well-designed and thoughtful Instagram posts to stand out. You'll need to apply a strategic design plan to your business's Instagram to attract a loyal following and find success on the app, long-term.

However, creating a clean and cohesive Instagram feed takes design skills and time commitment you may lack, and with an algorithm that favors brands that post at least once a day, that could be adding to your stress.

If that's the case, you're in luck — in this post we’ll discuss how you can create pre-made Instagram post templates so you've got a stash ready to go. Plus, by ensuring you use the same templates for different posts, you'll have an easier time creating a cohesive and aesthetically-pleasing feed.

Instagram Post Templates

Instagram templates can be used to serve different purposes, and we have a list of our own for you to brainstorm ideas and customize for free.

Panel Template

Download this Template for Free

For those trying to spread the word on an upcoming virtual or in-person panel, you can promote it using our Panel Template.

Customize it by adding the speakers’ profile photos and usernames to build hype and give followers the chance to get an idea of what they can look forward to.

What We Like: Your followers won’t have to DM you for panel information, as the example given in the template provides all the context necessary for them to plan to attend.

Quote Template

Download this Template for Free

Sometimes you want to keep up with the algorithm, and posting consistently using quotes in between announcements can help keep that relevance businesses need to be seen.

Interview insightful team members, or even use inspirational quotes that your followers would enjoy seeing as they scroll through their feed.

What We Like: The versatility of this template lets you change the background image to fit the tone of the quote you share.

Sales Announcement Template

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I don’t know about you, but when I see a sales announcement I get excited to check out what’s available.

When you’re looking to sell existing inventory, or share a seasonal offer, this sales announcement template gets straight to the point to capture attention. Change the background image to fit the occasion and you’ll have this post ready within minutes.

What We Like: This template isn’t cluttered nor pushy; those who are already fans of your product will want to go to your site to take advantage of the opportunity.

Quick Tip Template

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Sometimes your followers could be in need of some advice, that’s where our Quick Tip Template can fit that need.

If you’re catering to budding professionals or hobbyists, you can help them become more proficient in the skill they’re trying to develop. Change the imagery to reflect the tip of your choosing and share it with your followers.

What We Like: While it’s a simple template, it’s an easy way to engage with followers in between campaigns, and if you want to make the most of it, encourage commenters to share their own tips or advice they found helpful, too.

We’re Hiring Template

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Yes, you could just post job openings on websites like LinkedIn, but you could reach exactly who you’re looking for on social media channels like Instagram, too.

Customize this template to either showcase a variety of positions you have open, or for a certain position that you can expand on in your post description.

What We Like: You can reach a further audience with Instagram using this template and by using the post-boost feature to better target the persona you’re looking for.

Offer Template

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Promote things like eBooks or guides using our Offer template.

By giving followers a glimpse at your newer offers, you can use the post description to give them a call to action and download different types of resources. Customize it to reflect your brand’s color scheme and offerings.

What We Like: This chic template is the right amount of professional and minimalist approach that viewers will want to check out, as opposed to lengthy announcements littered with too much text in imagery.

New Product Template

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When you’re ready to launch a new product, you should meet your target audience right where they are on Instagram the day it goes live.

By using our New Product template, you can give your followers an idea of what they can expect with this new innovation. You can also switch out the imagery to reflect the product solution.

What We Like: Without using words, your followers can get a clearer idea of what your new product can do for them if they purchase it.

Review Template

Download this Template for Free

Whether it's internal or external, sharing positive reviews of your brand or product can be a great way to add legitimacy to your business.

Use our Review template to share the positive experiences your clients or employees had from your business, this can attract customers and talent to the company.

What We Like: Sharing reviews can help customers build trust, and adding posts like these to your profile can aid in the process.

Podcast Template

Download this Template for Free

Podcasts are on the rise, so to help get the word out, you should be promoting on your Instagram.

This simplistic template is a great way to announce the creation of your podcast. You can use the post description to give your followers an idea of what’s to come and encourage them to spread the word.

What We Like: You can distinguish the type of podcast in the image if you choose or frame it as a surprise. The possibilities are endless.

These aren’t the only templates available in our offer, so download the pack to brainstorm even more ideas for your future posts.

How to Use Instagram Posts Templates

Download Instagram post templates.
Choose your post format.
Choose an image.
Add design elements.
Save the photo.
Upload to Instagram.

1. Download Instagram post templates.

Let's face it — you don't always have the time, resources, or personnel to design noteworthy Instagram posts. That's why we recommend using Instagram Post Templates for Business which you can build from and customize.

Here are some options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you're ready to publish.

Featured Resource: 22 Free Instagram Post Templates for Business

Need templates to get started? Download HubSpot's free Instagram post templates for both traditional posts and stories, which you can tailor as you see fit when it comes to your brand. You can alter any parts of the template – the image, the copy, and the design elements – to ensure you're publishing posts to grow and engage your follower base.

2. Choose your post format.

While traditional Instagram posts to your permanent timeline are more long-lasting and allow for comments and likes, you shouldn't underestimate the power of Instagram Stories, which can be used for more immediate needs and occasions.

In fact, 500 million accounts use the Instagram Stories feature daily. So, when you're creating your post, ask yourself if it warrants publication as a story or as a traditional post.

3. Choose an image.

Maybe you've decided your post doesn't need a photograph and that text overlay on a solid-color background will work for you. If that's the case, hop over to the next step.

If you've decided you do want to use a photograph – particularly if you want one as the background for text overlay – you've got a few options.

Take a photo on your phone or with a camera. No need to be a professional photographer for your Instagram posts – you can learn how to take great photos with your phone here.
Use a photo from your company's files. This works well if you need to utilize team photos or product photography, which may be better quality.
Use a stock photo that pertains to your business (just make sure you don't use the same one multiple times!).

Whichever photo you decide to use, simply replace it as the background for the template you're using in the HubSpot Instagram Post Template collection and resize the photo so it's to your liking (and is good quality).

Free Templates for Business

22 Free Instagram Post Templates

Fill out the form to get the templates.

4. Add design elements.

Instagram post templates come with design placeholders for text with special fonts and other elements. Your next step is to alter, add, or remove any elements that you see fit.

This includes updating the copy to reflect the information you want followers to know and/or the action you want them to take.

5. Save the photo.

When you've done all you can in the template builder of your choosing, save your photo to be posted on Instagram. All you'll have to do here is click File > Download > PNG Image or JPEG Image. Then, just name the photo file, email, or message it to yourself, and save it on your phone so you can post it.

6. Upload to Instagram.

Once you have your photo saved, it's time to upload it to share with your followers. For a traditional post, open Instagram, click the + button in the bottom center, choose your photo, add any filter, description, or hashtags, and click Share. (Take a look at How to Post on Instagram: a Step-by-Step Guide if you're still unsure.)

For an Instagram Story post, click on the camera icon in the top left of your screen, access your camera roll in the bottom left of the screen, choose your image, minimize the date that shows up to the point where it can't be seen, and add any additional design elements – like a GIF or additional copy – to the image. From there, click Your Story on the bottom left.

Other Ways to Design Instagram Posts

Here are some other options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you're ready to publish.

1. HubSpot

As previously mentioned, HubSpot has some go-to templates for your Instagram posts and stories.

You can have access to fully customizable templates through Google Slides where you can alter the color schemes, images, and purpose of each template depending on the subject you’re posting about — many of which are already made to promote business events or product releases.

2. Mega Creator

With Mega Creator, you can create amazing images and illustrations using their intuitive design tool. You can choose premade elements or choose and edit professionally designed templates, as well as create your own design from scratch.

When your image is ready, you can easily download it and share it with your followers on Instagram, Facebook, Twitter, and more with perfect ratio and photo dimensions.

3. Fotor

If you’re looking for a free collection of templates to choose from, Fotor will give you over three thousand templates for any topic or occasion.

With Fotor, you can cater your post to reflect your brand image, while incorporating seasonal designs or special sales, or discount templates for your business.

4. Crello

Crello is an online graphic design tool made to enhance your content for many social media channels — providing users with plenty of templates to fill out your Instagram grid.

5. Creative Market

If you're willing to shell out the cash, you might consider buying one of Creative Market's Instagram Template bundles.

For instance, you could purchase this 1053 Quotes social media pack.

Alternatively, you can purchase a bundle with Instagram Story content, like this Animated Stories bundle.

Finally, you might consider purchasing a bundle to help you create a cohesive theme for your Instagram feed, like this The Grid template.

Curate Your Instagram Posts with Ease

We hope you found our guide and templates useful as you prepare to make a stylized Instagram feed. With these tools, you'll be set to create and save pre-made Instagram templates, so you can focus on attracting a loyal following without tediously designing a post from scratch every day.

Editor's note: This post was originally published in October 2018 and has been updated for comprehensiveness.

Free Instagram Post Maker — Create Custom Posts Online

Boost engagement with animations

Set your Instagram posts into motion with various animation features in the free Instagram post creator. Choose from 9,000+ animated objects to create a dynamic Instagram photo. Or, liven up your Instagram feed with a standout square video post made in VistaCreate.

Make my video post

Easy Instagram post design

Create Instagram posts faster than ever with VistaCreate’s online Instagram post maker. Get inspired by thousands of pre-made Instagram designs, enhance your images with powerful photo editing tools, and create awesome Instagram posts to showcase your brand on socials.

Templates

Animation

Upload

Resize

Objects

Pick a template

No need to search for another Instagram template maker because VistaCreate has you covered with more than 19,000 ready-to-use design ideas. All our Instagram post templates are made by professional graphic designers and are fully customizable. Simply pick any template you like in the free Instagram post maker and easily adjust it to your brand aesthetics.

Select my template

Animate your picture

Make your Instagram post even more engaging with video or animation. Free animated templates and motion graphics in VistaCreate’s design builder enable you to create dynamic visuals in minutes.

Make motion graphic

Personalize your post

Personalize any template by uploading your own images, videos, and graphic elements. Easily upload your visual content to VistaCreate’s Instagram post editor and place them on the artboard to add a personal touch to your designs.

Try the editor

Edit your design

Continue editing by customizing text, backgrounds, images, and other elements in the template. Use your brand colors and fonts in the Instagram text post maker to maintain consistency in your visuals and create a cohesive look for your Instagram account.

Edit my design

Resize in one go

Quickly switch to any design format with the smart image resizer in VistaCreate. Select from popular presets and resize your Instagram post design to fit different social media platform. You can also set custom dimensions and make even more unique visuals.

Try the feature

Embellish your visuals

Add flair to your Instagram posts with design objects from VistaCreate’s media library. Choose from thousands of illustrations, shapes, stickers, icons, frames, and more, and create outstanding graphics for your business on Instagram.

Explore all objects

Stock photos, videos, and vectors

Access 70M+ royalty-free photos, videos, and vectors in the VistaCreate Instagram post creator. Find stock images for any topic or theme, and create standout Instagram posts that fit your brand.

Tons of design objects

VistaCreate offers 50,000+ static and animated design objects to boost your creativity. Choose from trending stickers, funny animations, icons, shapes, and more in the free Instagram post maker.

Stylish fonts

Make your text more noticeable with a variety of stylish typography! Choose from 680 fonts in the VistaCreate Instagram text post maker and boost your social media marketing with compelling IG designs.

Access 70M+ royalty-free photos, videos, and vectors
Remove backgrounds from your images with a single click
Create multiple Brand Kits with your brand colors, fonts, and logos
Upload your own images and instantly turn them into stickers
Invite up to 10 members to your Team Account and design together
Get unlimited storage to keep all your files and designs
Access your project’s version history anytime

How to create Instagram posts in a few steps

step 1

Choose a format

Select the necessary format to get started. To do so, go to the Homepage, type “Instagram post” into the search bar, and search to see pre-made Instagram posts.
step 2

Select a template

Explore all the available Instagram post templates and choose the best one for your design idea. You can also select a blank canvas to make your post from scratch.
step 3

Customize

Edit any element in the template to adjust it to your brand’s style. Change the text and fonts, experiment with backgrounds, upload your own images, and make other edits to create a customized design.
step 4

Download and share

Download your post or share it directly to your IG business account from the editor by clicking the “Post” button. Make sure your business profile is connected to VistaCreate, and that you’ve provided all the necessary permissions to connect your socials.

Create my insta post

FAQ

How do I export my design to Instagram?

You can download your IG design onto your phone or other devices and publish it on Instagram whenever you’d like. Or, you can share your design directly from the Instagram post editor! You can even schedule your Instagram posts in VistaCreate and publish them at the best time to get maximum reach. All you need is to connect your Instagram account to VistaCreate and provide the necessary permissions. Note that you can only use direct posting for business accounts and groups.
How do I make an animated Instagram post in VistaCreate?
Can I create social media posts in VistaCreate using my own content?

Inspiring Instagram post ideas

Discover more than 19,000 IG templates and effortlessly create engaging Instagram posts to grow your business.

Instagram templates

Beyond the Instagram post maker

Take care of all your other content for socials right on VistaCreate! With 80 pre-made formats and over 100,000 free templates, VistaCreate is your partner in making studio-level visuals with ease.

Go to the editor

What our users say about VistaCreate

Using VistaCreate has enabled me to grow my marketing and content skills. People have noticed that my content has changed across social media and I am loving the comments.

Read Charlotte’s story

When you’re a small business owner wearing multiple hats, using a tool like VistaCreate that saves time is crucial. You also don’t have to spend a huge amount of money to be able to develop good designs for your company.

Read Jennifer’s story

My visuals now look better than anything I could just come up with on my own. VistaCreate makes graphic design so much quicker and easier for me, leaving me with more time to put back into my business. It has been such a force multiplier!

Read Kirsty’s story

VistaCreate has massive functionality and I love that it’s just so easy to use. It allows my ideas to come to life. And that has helped me with selling my services and products to clients and prospects tenfold.

Read Lisa’s story

It’s just so quick to create graphics using VistaCreate that it almost feels like cheating. As everything is fully customizable, I’m able to quickly create designs consistent with my brand very quickly.”

Read Rick’s story

Featured on

More Design Formats

design for Instagram with VistaCreate online editor

Easy to animate

Now you are a true motion designer. With VistaCreate, you can animate posts in a matter of seconds. Take a template and use simple tools to add wow animation to photos and backgrounds. Ready!

In Animation Designer

Huge set of simple and intuitive tools

Create Instagram posts quickly with the powerful VistaCreate editor.

Templates

Animation

Download

Edit

Change the size

Objects

Select the Vistacreate Professional Designers Created an impressive library of 100,000+ Design Shabellons-Here everything that is needed for a quick start.

Edit the template

Add movement to your post

Want more energy in your Instagram post? If you need videos and animations, take any of our extensive collection of motion templates and elements.

Animate

Personalize your post

Add your voice and style to the design of the Instagram posts you edit. Upload photos, videos and graphics, and add or remove any element you want.

Go to the editor

Edit design

Customize the layout for yourself - edit the inscriptions, replace fonts, backgrounds, images and other elements.

Start

How to resize designs

Save time by resizing designs with one click. It's easy - choose one of the popular formats or set your own sizes.

Get started

Add the finishing touches

Make your Instagram posts look like pure fun - add animations, illustrations, stickers, icons, frames and more.

See objects

stock images

VistaCreate has 1 million free stock photos, vectors, and more to encourage your creativity.

Stock Video

1600+ short videos at your fingertips that are easy to use in any motion format.

Font Collection

More than 680 font styles available in 25 languages. And if that's not enough for you, upload your own!

Access to 70M+ royalty-free photos, videos and vectors
Remove backgrounds from images with one click
Create multiple identity packs with colors, fonts and logos for your brand
Upload your own images and instantly turn them into stickers
Invite up to 10 members to a team account and create designs together
Get unlimited storage for all your files and designs
Access the version history of your project at any time

How to Create an Instagram Post: 4 Easy Steps

step 1

Select format

Switch to Instagram post format to start creating.
step 2

Select template

Browse through all the Instagram post templates or use the search to dive into our huge collection of templates - and find the right one!
step 3

Personalize

Add, remove, or edit any element to match your design exactly to your mood and style.
step 4

Download and Share

Download the finished post and share it on Instagram directly from the VistaCreate editor.

Create your first design

FAQ

How to upload your design to Instagram?

Click on the "Download" button - and the design will be saved in the "Camera Roll" section. Then upload the design to your Instagram account. Our team is already developing a feature that will allow you to post designs to Instagram directly from VistaCreate.
Can I use VistaCreate content for free (with and without modifications) when creating designs for social networks (Facebook, Instagram and others)?
Can I create a social media post in VistaCreate using only my own content?

Instagram post ideas

Discover more than 19,000 IG templates and effortlessly create engaging Instagram posts to grow your business.

Instagram templates

100,000+ premium templates

We take care of the design - you are left with pure creativity. Create for fun!

To editor

What our users say about VistaCreate

Using VistaCreate has helped me improve my marketing and content creation skills. My audience has noticed how my social media content has changed and I get a lot of nice comments.

Read Charlotte's story

If you're a small business owner with a lot of work on your shoulders, you can't do it without a time-saving tool like VistaCreate. Thanks to it, you also don't have to spend large sums to create beautiful designs for your company.

Read Jennifer's story

Now my visual content looks much better than anything I've ever thought of. With VistaCreate, creating graphic designs is much faster and easier, so I have more time to run my business. This is such a power multiplier!

Read Kirsty's story

VistaCreate has a lot of features and is surprisingly easy to use. Thanks to this, I can bring my ideas to life. And it has helped me increase sales of my products and services to existing and potential customers tenfold.

Read Lisa's story

VistaCreate lets you create graphics so fast you won't believe your eyes! And because everything is fully customizable, I can create designs that fit my brand in no time!

Read Rick's story

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More design formats

How to quickly make a poster or poster: 4 free services

April 12, 2013 iOS Android

With these editors for different platforms, you can create posters, posters, postcards and other graphics for free. And for this it is not at all necessary to understand the intricacies of design or be able to draw.

1. Canva

Canva has over 8,000 templates to quickly create posters. The service allows you to customize the background and add text, pictures you upload, as well as illustrations and other decorations from the Canva library to posters. Some of the templates and decorative elements are available for free, the rest can be purchased separately or received as part of a paid subscription.

Canva is available as a web editor and iOS app. There is no Android version yet.

Canva website →

Application not found

2. Desygner

This editor is as powerful as Canva. With Desygner, you too can create posters and other graphics by combining images, text, stickers, and other decorations onto one canvas. Desygner offers hundreds of free templates, illustrations, and stock photos. To get access to the full collection of materials, as well as a convenient search for them, you need to subscribe to a paid subscription.

Desygner can be used in browser and mobile apps on Android and iOS.

Desygner website →

Download

Price: Free

Download

Price: Free

3. Fotor

Fotor is a multifunctional graphics service. It allows you to do about the same as the poster editors listed above: upload images, overlay text, stickers and other elements on them.

More than that, Fotor has a variety of image editing and collage tools. However, the service does not have as many source materials as Canva and Desygner. With a paid subscription, you will get more sources and functions for editing graphics.

Fotor is available in the browser and as programs for major desktop and mobile platforms.

Fotor website →

Download

Price: Free

Download

Price: Free

4. Bambinic

The Bambinic project deserves special attention.

Learn more