Track your progress
Log In
0 OF 6 COMPLETE
4 MIN
Create a Facebook Page for Public Figures
3 MIN
Facebook Page Core Features: What You Need to Know
4 MIN
How to Grow Your Facebook Page Followers
3 MIN
Assign Page Roles to Your Facebook Page
2 MIN
Create an Instagram Creator Account
2 MIN
Verify Your Accounts on Facebook and Instagram
NEXT
Instagram is a vibrant community where public figures and people connect and engage. If you already have a personal Instagram profile or a professional account, converting it to a creator account lets you access features that make it easier to control your online presence, understand your growth and manage your messages.
If you don't already have a personal Instagram account, learn how to get started.
A creator account is best for public figures, content producers, artists and influencers. It provides:
You can choose to hide or display category info and contact buttons on your profile.
. . .
Get more advanced insights and reach more people with promotions.
. . .
A new inbox makes it easier to manage message requests and connect with fans.
. . .
You can convert your personal profile or business profile into a creator account to access features that make it easier to control your online presence, understand your growth and manage your messages. If your personal account is private, completing these steps will make it public.
Note that all pending follow requests will be automatically accepted when you go public.
You can decide whether to hide or display your category and contact details on your profile.
You can decide whether to hide or display your category and contact details on your profile.If you've converted your personal Instagram profile to a business account, you can switch it back at any time.
To convert back to a personal profile:
Note: Each time you switch back to a personal account, your insights data on Instagram will be erased.
If you've converted your personal Instagram profile to a business account, you can switch it back at any time.
To convert back to a personal profile:
Note: Each time you switch back to a personal account, your insights data on Instagram will be erased.
On Instagram, you can convert your personal profile to a business account to access features that can help you grow your business.
Note: you may only have 5 Instagram accounts at a time.
To switch your profile to a business account:
With a business account, you'll be able to access insights that can help you understand who is engaging with your business on Instagram. You also have access to the Professional Dashboard, where you can track your performance, access and discover professional tools, and explore educational information curated by Instagram.
You also have the option to display or hide your business category and contact information on your profile. After setting up, go to your profile and tap Edit profile. Go to Profile display under Public business information to choose whether you want to hide or display your category label and contact info.
Then, tap Done.
On Instagram, you can convert your personal profile to a business account to access features that can help you grow your business.
Note: you may only have 5 Instagram accounts at a time.
To switch your profile to a business account:
At this time, only one Facebook Page can be connected to your business account.With a business account, you'll be able to access insights that can help you understand who is engaging with your business on Instagram. You also have access to the Professional Dashboard, where you can track your performance, access and discover professional tools, and explore educational information curated by Instagram.
You also have the option to display or hide your business category and contact information on your profile. After setting up, go to your profile and tap Edit profile. Go to Profile display under Public business information to choose whether you want to hide or display your category label and contact info. Then, tap Done.
PREVIOUS
NEXT
Was this page helpful?
More courses
Simply Social Media
Simply Social Media
To use Instagram’s Branded Content Partner tools, you must have a Business or Creator Instagram account.
The new Creator Account on Instagram gives you a set of tools that makes it easier to control your online presence, understand your growth and manage your messages.
Contact information and Category Labels: Contact information and category labels (such as athlete, author or blogger) are optional and can be turned on or off.
Growth insights: Understand what content helps grow your audience by mapping new and existing posts to net follower changes.
Secondary Inbox: You’ll have access to an inbox with Primary and General tabs. You can use this inbox to organize your messages and control notifications.
Ranked Requests: You’ll be able to sort your requests by received date or by top accounts.
Quick Replies: Use shortcuts for common responses.
To switch your personal account or Business profile to a Creator Account:
Go to your account and tap the three horizontal lines icon to open the menu.
Select Settings.
Select Account.
If you are migrating from a personal account, choose Switch to Professional Account and tap Creator.
If you are migrating from a Business profile, choose Switch to Creator Account.
Select a category. The most common category for our micro-influencers is Digital Creator.
Optional: connect your Facebook Page
If you have a Facebook Page you would like to link to your account, select it from the list that appears.
If you do not want to link a Facebook Page, select Skip.
Review your contact information. At least one form of contact information is required. You'll have the option to display or hide this on your profile.
Chose your profile display options. You can decide whether to hide or display your category and contact details on your profile.
Instagram now requires you to publish THREE posts before your account is officially a professional account. Please complete this process with plenty of time before your required posting schedule for a campaign.
Simply Social Media
Tagged: Influencer Tips
Follow us on Telegram
Understanding what is happening in the world of mailing lists and digital marketing.
We publish announcements of articles, reviews, selections, expert opinions.
Watch channel
Become an email rocker 🤘
Take a free course and start your first mailing list
Learn more
For entrepreneurs, brands and companies, Instagram* has a special type of page called a business account. I will tell you what an Instagram business account is, why you need it and how to create one.
You can skip the equipment and go directly to the instructions.
A business account is a professional account designed for users who want to promote their products or services. A profile for business differs from a regular account in an expanded set of tools for working with content and additional functionality for registering an account.
There are currently two types of business accounts on Instagram*:
This option is for bloggers. At the time of launch, "Author" differed in functionality and statistics. Now the functions of "Author" and "Company" are almost the same.
In addition, during the process of creating a business account, the user will be prompted to select a category. At the moment there are about 1000 different categories. Example:
The selected category or subcategory allows you to more accurately reflect the direction of the user's activity. But you can change the category at any time or completely prohibit its display in the profile.
Actually, the type of business account and category does not play a special role. Such segmentation is needed to structure all business pages and select the right audience. For example, for users who are interested in fashion, Instagram is more likely to show content from a stylist rather than a restaurateur in the Recommended tab.
Business accounts on Instagram* were created to highlight the pages of brands, companies and entrepreneurs and provide them with conditions for active promotion.
A business account allows users to increase brand or product awareness, increase audience coverage and sales, and attract customers through marketing activities.
Quite unexpected brands are sometimes promoted on Instagram — for example, here is the profile of the Saratov Concrete Mix Plant
The Magnit chain of stores is also active on Instagram
Extended description. On the profile page, you can specify the line of business, address and contact details, link to the site, description. You can add eternal stories that tell about the product, methods of purchase, terms of cooperation, customer reviews. As a result, the visitor can immediately understand what kind of page it is and why it might be interesting.
Convenient communication with the audience. The owner of a business account can add "Call", "Contact", "How to get" buttons to his page. Thanks to this, users can find out the contact details of the company and contact it to make a purchase or ask questions.
Advertising and promotion. You can run targeted ads with custom creatives or promote your featured posts.
Moreover, you can run ads both from the Instagram* mobile application and from the Facebook* advertising account.
Statistics analysis. The study of statistics helps to analyze the effectiveness of content, identify errors and develop the right promotion strategy.
There are other equally interesting features available to business account holders. For example, you can create branded content in collaboration with a brand or author. You can create a store and tag products with the Instagram* Shopping tag. You can set up saved answers to frequently asked questions and reply to messages instantly.
There are two ways to create a business account on Instagram: register a new account with the "business" status or switch your personal account. Let's consider both methods.
If you already have a personal Instagram account, then go directly to "Edit Profile" - here is the required instruction.
Now to the instructions on how to create an Instagram* business account from scratch.
Open the main page of Instagram. To enter the platform, you can use one of three options: "Login with Facebook *", "Register" or install the application and register on a mobile device. The Instagram* app can be downloaded from the Google Play Store, the App Store, or the Windows Phone Store. When logging in via Facebook*, you need to log in with your username and password. The principle of registration on the web page and in the mobile application is similar. Select "Register" and move on.
Enter your details in the registration form: phone number, first name and last name. Create a username and password. Click Next. Now you will be prompted to indicate the date of birth, confirm the phone number. We perform these steps - your personal account is registered.
On the recommendations page that opens, click on the avatar icon. Here you can go to the profile and further to its settings.
On the profile page, go to the Edit Profile section.
In this section, you can change or supplement information: add information about yourself, specify the website address and email, change the username. But since we want to change the type of account, we click on "Switch to a professional account" on the left side of the page.
Immediately after the click, a page with the benefits of a professional account will open. Click "Next" and proceed to choose the category that best describes your activity. If you want the category to be displayed in your account, check the corresponding box.
Now you have to choose the type of account - "Author" or "Company". There is no particular difference in terms of promotion and functionality. Choose the type that best suits your positioning.
Check or complete contact information.
Your business account is almost ready. Read the platform recommendations, click "Finish".
Account registration and transition to a business profile completed.
Your blank business account on your mobile device will look like this:
You can now edit your profile. Add a photo and description of your product or service. Create eternal Stories with a list of assortment and terms of cooperation, make the first publications and more. View statistics on account reach and content engagement.
However, in order to fully access the business account functionality and use the promotional features, you need to connect the Facebook page*.
Only a Facebook* business page can be linked to an Instagram* business account. So, start by creating a Facebook business page if you don't already have one. Then you can go directly to the connection.
To connect a Facebook* page to an Instagram* business account from a computer:
1.Go to "Settings" of the company's Facebook page*.
2.Select the Instagram* tab from the list on the left.
3. Next, you will be prompted to select the desired account. Log in to your Instagram business account* and refresh the web page. If successful, you will see that the Instagram account is connected.
In the mobile app, you can link your Facebook* business page as soon as you switch to a professional Instagram* account. If there is no business page, you can create it. Since we previously created a business account without being linked to Facebook, we proceed as follows:
1.Click on the "Promotion" section on the Instagram* business account page. Select a Facebook page* and log in.
2. Read the setup conditions and click “Yes, complete the setup”. Now you have access to the section for creating promotions and you can promote publications.
You can also run ads on Instagram* through the Facebook* ad cabinet.
Share news and fresh articles, talk about new service
Once a week we send a selection of fresh articles and news from the blog.
Trying joke, but it doesn't always work out
Our lawyer will swear if you do not accept :(
In the free course "Rock-email" we will tell you how to set up email marketing in a company in 15 letters. At the end of each letter we give broken tattoos about email ⚡️
*Together with the course you will receive the Unisender
blog newsletter By leaving my email, I accept the Privacy PolicyOur lawyer will swear if you do not accept :(
March 6, 2022
2 minutes
Read the article Hide
A Facebook business page must meet two main requirements.
Without following these rules, your advertising campaigns will not be as effective, and users will be reluctant to buy your products or services.
Match
Your Facebook page must match your Instagram profile: have the same theme and name. Your accounts should be recognizable and easy to find. This is necessary so that users from one social network can find your page on another social network.
Design
Design must be the same or at least similar. Keep colors in the same range, use similar fonts and other decorative elements. It is not necessary to publish the same posts and stories, but a single style must be maintained: it will ensure brand recognition.
Launching advertising campaigns
Without Facebook Ads, you will not be able to launch advertising campaigns and set up targeted advertising. And to use this service, you need a business page. This is the main reason to make a business page.
Receiving messages from Direct in Messenger
By connecting a business page, you can receive messages from Direct directly to Messenger.
This is convenient if you are more used to working on Facebook than on Instagram.
Username creation
Choose the most winning name for your account. It's best if it's just your company name - short, concise and without any numbers or symbols
Create a password
Enter a password using small and large letters, numbers and additional symbols. It is better to use third-party password generators so that you are not hacked in the future
Contact details
Add your phone number and email address. Be sure to confirm so that there are no problems later.
Completion of registration
Select the profile type “Business account”. Ready! Now select a profile category, provide a description. Set an avatar, upload your first publications.
To create a Facebook page, follow a few steps:
Go to the "settings" section: to do this, click on the button in the form of three stripes at the bottom of the screen, on the right.
Next, to create a facebook page, select the “pages” section. Click the "Create" button.
Select an account category (can be found in the suggested ones), write the name of the business page.
Add an address (you can skip this step if you don't have a physical store).
Upload an avatar. Choose your photo or company logo. Ready! Facebook page created.
Add a profile header and other required information in the form provided.
There are two ways to link profiles: via Instagram and via Facebook. Decide what will be more convenient for you and read the instructions:
one
To connect your account via Instagram, go to the “Settings” section. Then open "Account".
2
Scroll down and find “Meta Account Center”
3
You will be prompted to link your Instagram account to a business page.
Choose the one you need and link to your account. Ready!
one
To link an account using Facebook, go to your profile, then to “Settings”.
2
Scroll to the bottom and find the Meta Account Center.
3
Log in with Instagram. Ready!
Go to Facebook, then to the menu, then to “Settings”.
Search for “Meta Account Center”.
Click “Disable Instagram account”. Ready!
To make your promotion on Facebook and Instagram successful and effective, we have created two services that will help you attract your target audience, get into recommendations and create a sales profile. Services are compatible with both Instagram and Facebook. They are completely free, have a convenient, intuitive interface and a nice design.
The first one is for generating beautiful fonts that you can use to stand out from the competition.
Using beautiful fonts, you boost your visuals quickly and for free, attracting people's interest. Everyone has standard fonts from Instagram, but custom captions will surprise your audience.
The second service is a free selection of hashtags on various topics. With the help of the second hashtag service, your posts and stories will be included in the recommendations of the target audience, the most important thing is to remember the relevance and not exceed the limits. Download your profile, follow the links below.
You may find it useful
beautiful font
Choose a beautiful font in Russian and upgrade your profile
Hashtag selection
Social hashtag generator: collections by topic
Now you know how to create a Facebook page and link an Instagram account to it. If you are interested in marketing and want to create ads and posts that attract the attention of users, read our other articles: Video ads on Instagram to get customers and orders: 10 life hacks, How much does blogger advertising cost?, How to set up and run ads on Instagram stories.
