Home » Misc » How to improve your facebook profile

How to improve your facebook profile


14 Actionable Strategies for Increasing Your Facebook Page Engagement

Engagement on Facebook Pages has fallen by 20 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers.

As a social media marketer, it is worrying to see these trends.

But we feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you.

In this post, we’ll share 14 straightforward ways to increase your Facebook Page engagement — many of which are proven and have worked for us.

💡

Schedule your Facebook posts and save time with Buffer
Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools.

14 ways to increase your Facebook engagement

Starting a Facebook Page might be easy but with the falling organic reach and engagement, growing a Facebook Page can be challenging.

Here are the 14 tactics you can try today to increase your Facebook Page engagement:

  1. Post less
  2. Post when your fans are online
  3. Create specifically for Facebook
  4. Try videos
  5. Go live
  6. Share curated content
  7. Ask for opinions
  8. Boost your top posts
  9. Recycle your top posts
  10. Watch other Facebook Pages
  11. Experiment with new content
  12. Reply comments
  13. Host giveaways (occasionally)
  14. Create a linked Facebook Group

Let’s dive in!

1. Post less

Posting less grew our reach and engagement by three times.

But the main reason for the growth wasn’t just because we were posting less. It’s because posting less allowed us to…

focus on quality instead of quantity.

We were able to share the best content every day when we post only once or twice a day. When we were posting four to five times a day, we struggled to consistently find so much great content to share.

If you are a solo social media manager or a small business owner who handles your own social media, you might have experienced this before. Finding great content takes time, and you don’t always have the time to do that.

That said, if you are able to maintain the quality of your content while posting many times a day, don’t feel that you have to change your strategy. A few of our readers post more than 10 times a day to their Facebook Page and have found great success.

2. Post when your fans are online

We used to believe that there’s a universal best time to post on Facebook: early afternoon.

But not anymore.

We now believe that every brand has its own perfect time(s) to post. That’s because the best time to post depends on several factors that are specific to each brand: What industry are you in? Where is your audience based? When do your followers use Facebook?

A scientific way to find your best time to post is to look at your own data.

In your Facebook Page Insights, under the Post tab, you get data about when your Facebook Page fans are online for each day of the week.

Using your data, you can 3. Create specifically for Facebook

What works on Instagram or Twitter might not always work on Facebook. For example, hashtags are great on Instagram and GIFs are great on Twitter but both less so on Facebook.

It’s best to create your Facebook posts specifically for your Facebook Page.

With Buffer, you can easily customize your social media post for each platform when sharing to multiple platforms at once. You can even go one step further by customizing your article headline for your Facebook post.

If you would like to give this a go, we would love for you to try Buffer for Business and experience the difference.

4. Try videos

If you’re wondering how to craft your Facebook posts, we think you should try videos.

From what we have seen this year, videos perform best on Facebook in terms of reach and engagement.

The BuzzSumo study mentioned above also found that “videos now gain twice the level of engagement of other post formats on average”.

Here are three more tips to help you get the most out of your videos:

  • Upload your videos onto Facebook: Videos uploaded onto Facebook have, on average, 110 percent higher engagement rate and 478 percent higher share rate than YouTube links, according to a quintly study of six million Facebook posts.
  • Experiment with square videos: After running $1,500 worth of experiments, we found that our square videos received higher average views, engagement, and completion rate than our landscape videos, especially on mobile devices.
  • Add captions: When studying over 500 Facebook Pages and 12,000 Facebook videos, Locowise found that 93 percent of video views happened without sound.

5. Go live


Facebook has also been pushing their Live videos a lot in this past year.

They tweaked their algorithm to rank live videos higher when they are live than when they are no longer live. Facebook reported that “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live” and “people comment more than 10 times more on Facebook Live videos than on regular videos”.

For our #impactofsocial celebration, we hosted five Facebook Live sessions, which received about 4,000 views and 30 comments on average.

Here’s a bonus: Your followers might be more likely to check out your content.

Social Media Examiner noticed that when they went live more often, their non-live content received more exposure. Their founder and CEO, Michael Stelzner, believes that when they go live, their fans are exposed to their brand even if they don’t watch the live video. That might have subtly encouraged them to check out Social Media Examiner’s Facebook Page.

To help you get started with Facebook Live videos, here are some ideas you can try:

  • Share behind-the-scenes of an event, your work processes, or your office
  • Host a Question-and-Answer or Ask-Me-Anything session
  • Interview industry experts using a software like BeLive
  • Explain or demonstrate how to do something
  • Discuss breaking news
  • Share weekly tips

6.

Share curated content


It might feel weird sharing other brands’ content. That’s how we felt initially. But after experimenting with sharing high-quality curated content, the results changed our mind.

By sharing top-performing posts from sites like Techcrunch, Inc., and Quartz, we were able to reach a much bigger audience. For example, our recent 10 curated content reached 113,000 people on average.

We had less than 100,000 Facebook Page Likes until recently.

This helped us grow our Facebook Page, allowing us to share our own content with more people. Since the start of this year, our Facebook Page Likes have grown from about 79,000 to 100,000.

There are two types of curated content you can share:

  • Third-party content from other brands
  • User-generated content from your customers

We mostly share content from other brands on our Facebook Page as that type of content resonates with our Facebook Page followers. Once in a while, we also share user-generated content from our community (which works amazingly on our Instagram account) on our Facebook Page. They tend to perform well, too.

7. Ask for opinions

It might be obvious that people comment when they have something to say. But sometimes, we don’t offer them a chance to say anything!

Asking questions is a good way to offer our followers a chance to share their thoughts.

A practice I like is to share relevant news or blog post and ask our followers for their opinions. What to share might vary depending on your audience. If you have a professional audience, you might want to share industry news or articles. If you are a lifestyle brand, you might choose to share lifestyle news instead.

Here’s a recent example where we asked our followers for their thoughts on a thought-leadership blog post:

8. Boost your top posts

If you have a budget for Facebook advertising, consider boosting your top-performing posts. Your top-performing posts are proven content — content that is proven to engage your audience. This makes them suitable for a boost. With the right ad targeting, these posts would continue to engage more people, reach even more people.

And you don’t need a lot of money for this.

With a $40 daily budget, our boosted posts get up to roughly four times more paid reach than organic reach. As reach increased, engagement on the posts also went up.

Here are some recent examples:

9. Recycle your top posts

Besides boosting your top posts, you can also recycle them.

This will help you get more value out of your content. When you re-post a piece of high-quality content, it can often generate as much reach and engagement as the original post (sometimes, more) — essentially doubling the value of that content.

For example, we first posted a blog post as a link with a list as the caption.

As our followers loved it, we (boosted it and) re-posted it with a video. This time, it reached almost twice as many people and generated a little more engagement, with roughly the same ad spend.

Instead of reposting the top-performing post as it is, change the post a little. There are several ways you can make it look fresh again:

  • Add a video
  • Add an image
  • Ask a question

Generally, for Facebook, you would want to wait several weeks before reposting the same post if you are posting only once or two a day. This will prevent your followers from seeing the same post too often and getting bored of your Facebook posts.

10. Watch other Facebook Pages

The social media landscape is ever-changing. What’s working today might not work tomorrow. It can be helpful to learn from other Facebook Pages and see what has been working for them.

Facebook provides an excellent feature for this: Pages to Watch.

Pages to Watch allows you to compare the performance of your Facebook Page and posts with similar Pages at a glance. You can also easily check out each Page’s top posts by clicking on their Page name.

To access Pages to Watch, go to your Facebook Page Insights and scroll down to the bottom of the Overview tab.

11. Experiment with new content

Another way to keep up with the ever-changing social media landscape is to constantly experiment with new content.

Just a while back, images were the best type of content to drive engagement. Now, videos are taking the lead. Brands who started on video early before it became the norm were able to benefit from the trend the most.

Testing new types of content keeps you at the edge of the latest trends.

A technique we like to use was inspired by Coca-Cola’s 70/20/10 marketing budget rule.

You can use this rule in many ways. Here’s how I like to think of it when it comes to testing new Facebook content:

  • 70 percent of your content should be the types of content that are already performing well now, such as videos and images.
  • 20 percent of your content should be iterations and improvements of your 70 percent, such as new types of videos.
  • 10 percent of your content should be experimental content, which might become the next big thing.


If you want your followers to engage with your Facebook posts, here’s something simple to try when they comment: reply to all their comments.

This would make them feel heard and be more willing to comment on your Facebook posts in the future.

There’s a psychological explanation for this, too. Moira Burke, who studied 1,200 Facebook users, found that personalized messages are more satisfying to the receiver than a simple Like.

Something we do at Buffer is to sign off each reply with our first name. This adds a personal touch to our replies. I like to think that many of our followers know that when they comment on our posts, they will be chatting with someone from Buffer and not simply commenting on a brand’s post.

We use Buffer Reply to reply our followers on Facebook (and also Twitter and Instagram). Having all the comments in one single place makes it more efficient as we don’t have to jump from post to post.

13. Host giveaways (occasionally)

Our contest and giveaway posts generally get the most amount of engagement.

Here’s an example from last year:

There are two things we keep in mind while hosting such giveaways:

  • We do them only once in a while. Having giveaways regularly can sometimes annoy your followers (unless that’s the main objective of your Facebook Page). I would recommend leaving a few weeks or months between each one.
  • We give relevant gifts. Most of the time, our prize is our Buffer swag. That’s because we know that many of our followers would love to get a Buffer swag (and we are thankful for that) and they are the exact audience we want to engage with.

14. Create a linked Facebook Group


Finally, a potential resolution to the falling organic reach and engagement on Facebook is to start a Facebook Group and link it to your Facebook Page.

A Facebook Group with your most engaged followers would likely generate more discussions than your Facebook Page. My hunch is that the discussions in your Facebook Group will benefit your Facebook Page in several ways:

  • More awareness: As your members engage with one another in your Facebook Group, they likely have your brand at the top of their mind. You can also post and comment with your Facebook Page. All these might encourage your members to check out your Facebook Page, like live videos did for Social Media Examiner.
  • Facebook algorithm boost: This is purely a guess. Since your Facebook Group is linked to your Facebook Page, engagement in your Facebook Group might influence how your Facebook Page posts rank on your members’ News Feed.

If you are considering starting a Facebook Group, here’s our complete guide to starting and managing a Facebook Group.

What have you been trying on Facebook?

If driving engagement on your Facebook Page has been challenging for you, I hope you’ve found one or two (or 14) tactics that might be useful to you.

One thing I would keep in mind when using these tactics is that it might take a while for the results to show. It took us some time to figure out what works for our Facebook Page. Don’t be disheartened if you don’t see an increase in engagement immediately.

Okay, that’s enough from me. I would love to hear about your Facebook Page strategy. What are some tactics you have tried and have been working (or not) for you? What are some of the tactics you would like to try going forward?

(If you liked this blog post, you might also like our blog post on the Facebook marketing tips that we had tested.)

Topics: Facebook marketing, Social media strategy

Image credit: Unsplash

Brought to you by

Did you find this article helpful? You might also like our all-you-need social media toolkit.

Get started for free now

10 Ways to Improve Your Social Media Profiles in One Hour or Less

What? Improve all my social media profiles—in one hour. Really?

Yup.

I get it—you’re busy. Or maybe lazy (no judgement).

Either way, you’ve got posts to review, schedule, and publish. Campaigns to declare, launch, and manage. Emails to write and respond to. Countless deadlines for this and that.

And… a boss to please so they’ll feel at ease because ‘you got this’. So your brand shows up just right, for all your social media profiles.

This guide is for you.

Each tip should take only a few minutes. All together, about an hour. Schedule it for this week. You can do that, right?

Clock’s a ticking… what are we waiting for?

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

1. Make sure you’re using the right size images

So your brand face will look professional and beautiful—no matter where you show up.

Optimize your profile images on each network. Often, this only takes a quick crop, which you can do in minutes.

Think about, too… where else these images might show up.

For instance…

How will it look expanded? Or small, when showing up in people’s streams? How will it look on mobile compared to desktop?

Each social network states the optimal images sizes. Because they know all thy ways they’ll be seen. Trust them.

This guide tells all. But I’ll summarize a few since you’re on the clock.

  • Facebook profile picture: 170 X 170 pixels
  • Facebook cover photo: 828 X 465 pixels
  • Twitter profile photo: 400 X 400 pixels
  • Twitter header image: 1,500 X 500 pixels
  • Google+ profile picture: 250 X 250 pixels (minimum)
  • Google+ cover photo: 1080 X 608 pixels
  • LinkedIn profile photo: 400 X 400 pixels (minimum)
  • LinkedIn custom background: 1584 X 396
  • LinkedIn cover photo: 974 X 330 pixels
  • LinkedIn banner image: 646 X 220 pixels
  • Instagram profile picture: 110 X 110 pixels
  • Pinterest profile picture: 150 X 150 pixels
  • YouTube profile picture: 800 X 800 pixels
  • YouTube cover photo: 2,560 X 1,440 pixels on desktop

2.

Use the same profile image on every network

Your brand logo or image should be consistent across all networks.

The more you appear the same in feeds across social networks, the more likely you’ll get and stay top-of-mind. People will think of you before your competitor when they need your product or service.

But if you use different photos and logos you’ll dilute your brand’s visual identity (and recognizability).

3. Make sure your handles are consistent, too

For photos, appearing consistently increases brand recognition.

Same for handles. Also… it makes it easier for others to search and find you.

Want to increases the chances for people mentioning your brand? And, help them find and follow you?

Then make it obvious when they type the ‘@’ sign.

With a simple handle, as close to your personal or brand name as possible.

Just about every social media platform drops down a list in place to help you be clicked.

Now how will you appear in such a list with a mishmash of name, city, area, and any other secret codes. That might work for 007, but you’re not in the spy game, you’re in the buy game.

4. Untag yourself from bad photos and inappropriate posts

Tags are great for talking with more fans. If used right.

But if you’re tagging inappropriate photos or posts, you’ll look like an amateur, instead of a pro. You might face legal woes too.

So… two approaches to make sure you’re using tags best.

Check your photo tag settings

Make sure your settings align with your social media policy.

For your networks you can do some of the following:

  • See where you’ve been tagged
  • See who can see your tagged photos and posts
  • Approve photos you’ve been tagged in before they appear
  • Remove tags from unwanted photos and posts
  • Restrict who can tag you in photos

Check each network for what’s available for your strategy.

Review tags regularly

Create a routine to check and review the posts you’re tagged in. Then untag yourself from any bad photos or inappropriate posts.

You might ask.. why not just shut down tagging?

Because:

  • It’s like hearing your name called out from the crowd
  • Tags elicit a response from others
  • You can jump into pertinent conversations
  • You’ll show up in more places

Tags exist for those reasons, so don’t cut yourself or brand off from being seen more.

5. Be discoverable in a search

Use the right keywords in your profile to be discovered for your business, industry, or niche.

When people do web searches, you want your brand logo to show up above the fold.

It’s easy (and fast) to add the right words to your social profile.

Here’s a couple ways:

Identify the right keywords

Find out what people search for most when looking for professionals in your space. Keyword tools like SEMrush and Google Keyword Planner will help identify the right words and terms.

Use those keywords

Update your social media profiles with the words and phrases identified above.

For: LinkedIn job title, description, experience, and skills sections. Do the same kind of thing for all your social accounts. In your bio, for photos, interests and more.

Don’t just stuff a list of keywords into these sections.

Work them in naturally, like how you talk. The search engine gods will reward and rank you higher. So you’ll show up, not down, the results page.

6. Fill in every field

While you’re adding keywords to your profile, make sure all the fields are filled in.

Why?

So readers won’t perceive you as unprofessional and lazy.

And don’t write gibberish. Write succinct and clear sentences, explaining…

  • What you or your brand does
  • What people who follow you can expect to see
  • Maybe even a clear call-to-action for what they should do next (but that’s outside this hour of power)

Make your words engaging, too, not boring. Here’s some tips I wrote for you.

Also, check this over time. Social networks remove, add, and update fields.

7. Cross promote

There’s probably a field ‘Website” for your social profile.

Most people enter in their website. Makes sense, right?

But you can do better. Use this field to link to your other social profiles—as another form of cross promotion.

  • Facebook allows you to add multiple website fields
  • LinkedIn allows you to add your Twitter account
  • Pinterest allows you to connect to Facebook and Twitter

For the social networks that give you only a single “website” field, mix it up. State a current landing or promo page. Or a new downloadable guide. Update and change it around over time.

8. Test your links

Hey, while you’re in there updating your links—make sure they work, too.

Typos happen. It takes just a sec or two to test them. Otherwise, you’ll confuse users and look unprofessional. And worse, not get those cross promotion benefits.

Test every link on every profile.

That’s it. Next…

9. Build social trust

How? By asking friendlies for reviews, endorsements, and recommendations.

This includes friends, family, past and current clients.

It shows others you’ve succeeded. Readers trust that more than an ad.

You won’t get all these up on your profiles in an hour. This is about asking.

Here’s a few ways.

Use LinkedIn’s endorsements section. People can click to endorse your skills.

Even more powerful are LinkedIn recommendations. When you do ask for these (and you should) make it easier for them.

“Hey Joe, it was great working together on our last project. Think you could write a recommendation for my part? If so, here’s a few questions to make it easy for you.”

  • What talents, abilities, & characteristics describe me?
  • What successes did we experienced together?
  • What I’m good at?
  • What can be counted on?
  • Are there any other distinguishing features you think I possess?
  • What was my impact on you?
  • What was my impact on the company?
  • How did I change what you do?
  • What’s one thing you get with me that you can’t get anywhere else?
  • What are five words that describe me?

Pro tip: Give love, too. Use those questions to write a recommendation for someone, without them even asking.

For Facebook pages, use their visitor post section. So people can highlight the good work you’ve done.

For Twitter, pin positive tweets to the top of your stream. This allows you to control what visitors see when they first arrive.

There’s plenty of goodness you can create for you and your brand in a few minutes.

10. Pin your best content to the top of your profile

More about pins.

Unlike other posts, pinned one’s stay put. They are the first things people see when looking you up. Twitter, Facebook, and LinkedIn support pinning.

This is your chance to showcase your best work. Choose wisely. Maybe a key message, a new landing page, a hot offer, or a cool video? Make the most of pinning.

How did that go?

Did you get all those done in an hour?

But I know it was still worth your time. Feels good, right, to have all your social profiles tidy and optimized for your business. I bet your boss will dig it, too.

Easily manage all your social media profiles using Hootsuite. From a single dashboard you can schedule and publish posts, engage your followers, monitor relevant conversations, measure results, manage your ads, and much more. Try it free today.

Get Started

Template for creating custom Facebook cover and profile photos

BEGINNER · 10 MIN.

Get creative with your cover photos and your Facebook profile. Use our template and see how it's done.

You will need

Upload files

Our template for your Facebook cover photo and profile, plus your own photo. nine0003

You will learn the following

How to add a photo to a ready-made template and save new profile and cover photos ready for download.

In this tutorial, you'll use a pre-made Photoshop template to create custom Facebook cover and profile photos that can be easily combined with each other. Your cover photo and profile photo will appear as a single image, rather than two separate photos.

Download the template above to create this effect. nine0003

Opening the photo


Open Photoshop and choose File > Open. Select the photo you want to use as your profile photo and cover photo. If you are going to use the reference photo, choose the polaroid-collage.jpg file. Press Open .

Try to use a photo that is at least 2000 pixels wide so that it can be easily inserted into the template.

Remember that your profile picture will be at lower left corner photos. In the sample photo, the subject's face is in the lower left corner of the composition, making it easy to change its position. Try to find a photo where the desired face is small or far away, such as a photo of a group of people, a shot of nature or landmarks in the background, or a still life like in the reference photo.

Open template


Click File > Open and select file facebook-template.psd . Click Open .

Find the Layers panel on the right side of the workspace. If you don't see this panel, select Window > Layers. Note that there are four layers available.

  1. Facebook frame (Facebook frame) - on this layer you can see how your cover photo and profile photo will look after uploading to Facebook.
  2. Artwork (Illustration) - This layer contains the photo or design being used. nine0064
  3. Profile picture (Profile photo) - this layer is used to crop and export the profile picture.
  4. Cover photo (Cover photo) - this layer is used to crop and export the cover photo.

Adding a photo to the template


Locate the file tabs at the top of the workspace and click the photo file. Press Select > All. Use keyboard shortcut Command+C (Mac) or CTRL+C (Windows) to copy the photo.

Navigate back to the template by selecting the facebook-template.psd file from the file tabs at the top of the workspace. Click the Artwork layer in the Layers panel to make it active and use the keyboard shortcut Command+V (Mac) or CTRL+V (Windows) . This pastes the photo on the Artwork layer below the Facebook frame.

Photo correction


Click layer Artwork in the Layers panel to make it active.

Go to Edit > Free Transform or press Command/CTRL+T on your keyboard. A marquee will appear around the edges of the photo. If the edges are not visible, zoom out by pressing the Command/CTRL+"-" keys on your keyboard.

  • To scale the photo, click and drag one of the four handles at the corners of the selection area. Hold down the SHIFT key while dragging to keep the original aspect ratio. nine0064
  • To reposition the photo, click and drag the photo to any position within the selection area.
  • To rotate the photo, place the cursor outside of any of the marquee markers. Click and drag the cursor to rotate.

Position the photo so that it fills both the cover photo area and the profile photo area. When finished, press the ENTER key on your keyboard. nine0003

Hide the Facebook frame


With the photo in place, click on the small eye icon to the left of the Facebook frame layer in the Layers panel to hide the layer.

Crop Profile Photo


In the Layers panel, find the thumbnail of the Profile picture layer. This allows you to select an area that meets the Facebook profile photo height and width requirements. nine0003

Select Image > Crop to crop the image to the profile picture area.

Save a profile photo


Select File > Save As…

In the Save As dialog box, specify a file name and destination folder for the profile photo. From the Format drop-down menu, select JPEG .

When done, press the Save button. Review the options in the next dialog box and click the 9 button0028 OK .

Undoing operations using the History panel


Click the History panel on the right side of the workspace. If this panel is not displayed, select Window > History.

In the History panel, click on the Load Selection step . This will cancel the previous two steps and reload the image without cropping.

Cropping and saving the cover photo


Repeat steps 6 and 7 to crop and save the cover photo.

1. Command-click (Mac) or Ctrl-click (Windows) in the Layers panel the thumbnail of the Cover photo layer. Select Image > Crop to crop the image to fit the cover photo area.

2. After cropping, click File > Save As… and save the cover photo as JPG.

Done! nine0014

Upload your Facebook profile and cover photo. Because both photos are already sized in proportion to the Facebook screen size, you won't need to reposition or crop the images on upload.

Always keep this template handy to create creative profile pictures and covers. You can also create more complex images by combining multiple photos into a combined image or collage. Try taking a photo of yourself from different angles and combine all the photos into one composition, or choose a different background for the photo. nine0003

full step-by-step guide to page promotion

On March 4, 2022, Roskomnadzor decided to block Facebook, and on March 11, 2022 - to block Instagram. If you are in Russia, most likely, both social networks are currently unavailable to you.

But we have some useful material for you.

(For those who have social networks working - the text of the article is below, under the list of links)

Telegram:

How to start a channel in Telegram

5 ways to monetize Telegram

How to make stickers for Telegram: a step-by-step guide

VKontakte:

VKontakte: a large selection of tips and services

VKontakte targeting: a complete setup guide

Odnoklassniki:

Is Odnoklassniki social network useful for business

Yandex.Zen:

Channel on Yandex.Zen for small business How to write a selling article

for advertising in Zen

8 myths about Yandex.Zen for business

Updated by Daria Rakova.

How to increase the number of Facebook page fans? How do you get them to interact with you? How to turn these people into clients and buyers? Read this step-by-step guide or contact TexTerra for SMM promotion right away. We help to stand out from competitors and fall in love with the target audience. nine0003

Table of contents:

Page design

Cover and Avatar

Address

Template and target button

Information on page

Content

Publications with video

Facebook Stories

Promotion and analytics

Information in other social networks and services

Communication on Facebook

Invitations

Automation

Store

Offline promotion

Total

Table of contents:

Page design

Cover and Avatar

Address

Template and target button

Information on page

Content

Publications with video

Facebook Stories

Promotion and analytics and services

Communication on Facebook

Invitations

Automation

Shop

Reviews

Contests

Targeted advertisement

Partnerships

Page statistics

other advice on promotion on Facebook

Additional capabilities

Guest post or article

Live

OFINAL PRIVATION

Cover and avatar

  • Static cover

Page cover is not only the face of the brand, but also an excellent platform for advertising. On it, you can promote your products and services, invite subscribers to webinars and conferences, and much more. To understand how to format it correctly, look at an example. nine0003

An advertising offer can be placed both on the cover itself and in the description of it, because the user will see it as soon as he clicks on the cover

Another point worth paying attention to is the quality of the cover. As you can see, there is no blur in the picture above. To achieve this result, you need to create an image of at least 820 by 312 pixels in PNG format. We recommend using larger images (for example, 1702 by 630 pixels) so that when opened on monitors with a higher resolution, the images are large and look good. nine0003

This is how the small cover (851 by 315) looks like on a large screen with a resolution of 1920 by 1080 pixels:

There is a lot of black space on the sides. The picture looks small

And this is how the big cover (1702 by 630) looks like on the same screen:

There is almost no black space on the sides. The picture is big. It's easy to view

Once you've set your group's cover, be sure to check out how it looks on a mobile device. Anything larger than 640 by 360 pixels will be clipped. nine0003

  • Static avatar

The size of the avatar must be at least 170 x 170 pixels (128 x 128 for smartphones). As in the previous example, you can upload a larger image so that it is larger and of better quality when opened.

This screenshot has a 1290px x 1290px avatar open. Monitor resolution 1920 x 1080 pixels

  • Animated cover or video blog

Animated covers on Facebook can currently only be created on business pages. This feature is not yet available on the personal page. nine0003

The video must be between 20 and 90 seconds long and at least 1250 x 312 pixels in size. The recommended size is 820 x 462 pixels. It is best to use video with a resolution of 1250 x 463 pixels and an aspect ratio of 2.7.

You can change the size of the finished video using the online editor. For example, Resize-Video.

To make an animated cover, go to the company profile, click on "Edit" and then "Select video". The video must be uploaded to the library on the page in advance. nine0003

Select the desired video in the pop-up window.

Making an animated Facebook cover

Then select one of the suggested video thumbnails and click Save Changes.

By the way, the video is without sound. Keep this in mind when choosing a video for your cover.

  • Animated avatar

Animated avatar can only be made on the personal page. To do this, you must use the Facebook app for iOS or Android. The algorithm of actions will be as follows (using iOS as an example):

1. Go to your profile and click on your profile picture.

2. Select the "Select photo / video" command.

3. Click the "Use" button.

Animated avatar for the personal page

Address

The Facebook page address is pulled automatically from the title. To change the URL, change the page name.

Template and target button

Facebook has special templates for different types of business: Services, Company, Sites, Non-Profit Organization, Politicians, Restaurants and Cafes, Shopping, " Public Figures" or "Video Page". nine0003

To install a template, go to your Facebook settings, go to the "Templates and tabs" section and select the one that suits you best.

View Gallery

Once selected, click "Apply Template"

Here's how it's done on mobile:

View Gallery

The order is about the same as on desktop

Depending on your tasks, the target button that is shown to users right under the cover, you can change. nine0003

To add the first one, click Add Button.

These are the button options for Facebook pages

Each template has one or another button by default, but it can be changed. For example, install a "Call" button so that a person can make a call immediately from Facebook.

Select a country code and enter a number, then click Save

Smartphone users can now call your company with a single tap. It's fast and convenient. nine0003

Mobile users can call, and desktop users can copy the number

All clicks on this button can be tracked in the "Statistics" section. It can also be promoted as an advertising post.

To get more calls, click on the corresponding button in the menu

To view the statistics for the button, click "Statistics" in the menu on the left, then "Page Actions". You will see all clicks.

When someone calls you, the information will appear on graph

Page information

The more information you provide, the more professional and credible your page will appear to consumers. Do not neglect this point. Tell everything you can tell, in every detail. Add photos and videos. Complete the services section if necessary.

Ask at least a few of your customers to leave a review about your company. If you don't have a website but have a group, you can enter your Facebook group address in the "Website" line and link them together. nine0003

View gallery

You can enter a lot of information: title and description of the page, category of services, contact information, opening hours, price range, status (closed or open), Instagram account and location on the map

On a personal page, you can indicate the position and place of work. This is necessary so that users can get to your business page through the profile.

To enter information about your place of work, go to the "Edit profile" section, select "Work" and start typing the name of the page. nine0003

Free social media audit

Drawing of 3 places until 24.08. The rest of the participants of the drawing - 50% discount

More

Content

Page created and designed. It's time to move on to the content.

Publications with photos

  • Make a rough content plan. nine0029 Users love content that is both useful and entertaining. Announce new blog posts, post high-quality infographics and videos, and start interesting discussions. Not enough ideas? We have as many as 96. Choose the most suitable for your industry.
  • When posting, keep Facebook in mind. In the video below, we talk about the four main features of the social network:
  • Use quality branded images. Beautiful visuals with your company logo will help create a unique style and make the brand more recognizable and professional.

Post from the official Visa page

It is desirable that the images for the posts be large - 1200 by 630 pixels for horizontal images and 1200 by 1200 for square ones. This size is needed so that users who use large screens do not experience inconvenience. We already talked about this at the very beginning of article 9.0003

  • Post regularly. It is impossible to say exactly what frequency of publications will be optimal. It is worth experimenting with the time and frequency of publications in order to identify the best option in a particular case.
  • Encourage your audience to publish posts mentioning you or your company using a topical hashtag - this way you will collect high-quality UGC over time.
  • Highlight your best publications . The posts that get the most likes and reposts should be in the most visible place so that those who have not yet viewed them do so as soon as possible. To pin a post to the very top of the feed, click on the arrow in the upper right corner and select the "Pin to Top of Page" command.

This is what an attached post looks like

Posts with video

Video is one of the ongoing trends of every social network. In addition, according to research by Google and Ipsos, 55% percent of users use videos instead of shopping lists when shopping. nine0003

Find out which video formats are supported by Facebook here. If you can't post your video, you can fix the problem by reading this article.

The video format tramples everything else in B2C and B2B. "Read" and "photos" - the last century

When publishing a video, do not forget to check "Show on Facebook Watch" so that yours is displayed not only on your page, but also in a special separate tab on Facebook.

This is how the Facebook Watch feed looks like

Important! Only videos from verified pages and profiles, and pages and profiles with more than 5,000 followers are shown in the Watch section.

Read more about Watch in the Facebook guide.

Facebook Stories

Don't forget Facebook Stories. Here are some headings for Stories.

  • The inner life of your company. Show your corporate events, employees, their jobs. nine0064
  • Discounts, promotions and promo codes. Stories on Facebook are available 24 hours, just like on other social networks. Encourage your audience to take advantage of a great offer here and now.
  • Polls. Polls in Stories let you know what users think about your company and more.

This is what the page looks like when the story is posted on it:

You can share the story both in the profile and on the company page, but only through the application for iOS or Android. nine0003

In the story, you can place a text publication, music, video boomerang, poll, photo and video taken with the front camera (section "Selfie"), as well as "Mood" - a section in which you can select a ready-made thematic GIF.

View gallery

To post a story, click "Add Story" under your profile or page photo, then select the post type0003

Promotion and analytics

Information in other social networks and services

Your content is great. It's time to share it outside of the Facebook page. If you have accounts on other social networks, be sure to give them information about your Facebook page and vice versa.

  • Link the group and page. This will increase the reach and engagement of both sites. You will also be able to manage the group, create publications and communicate with members both on your behalf and on behalf of the page. If anything, you can untie the group at any time. nine0064

Header

This is what the page-linked group would look like:

  • Link your Instagram profile to your Facebook business page. This will allow you to run Insta advertising campaigns (they are launched using Facebook Ads Manager), as well as collect accurate statistics on them.

Instagram promotion* in 2021: the most detailed guide

  • Give a link to your page in the description of other accounts in social networks , and on your Facebook page, give links to your VKontakte, Twitter, Youtube, etc.

We link to our Facebook page in the YouTube channel header

  • Add a link to your page in your email signature. To do this on Yandex mail, go to "Settings" - "Personal data, signature, portrait".

Enter the required information, format and save. nine0003

Setting up a signature in Yandex.Mail

Signatures in other mail services are set up in approximately the same way.

  • Promote your page in the mailing list. If you run a newsletter, tell your subscribers about your Facebook page and why they should subscribe to it. If you don't have a mailing list yet, start building a base for it. You are ignoring one of the most powerful traffic and lead generation channels.
  • The last tip in this section: recommend your page on all social networks where you have followers! Sometimes giving a link in the description is not enough. You need to encourage the audience to follow it. Make a post about why your VKontakte followers should join your Facebook page. It is clear that since they read you on VKontakte, most likely it is more convenient for them, but you may be of interest to a small part of the audience.

Communicate on Facebook

  • Leave useful and thoughtful comments on other people's publications . Try to make users want to view your profile and go to the brand page.
  • Mention other users in your posts. When you mention people with the @ symbol, there's a good chance your post will be featured in their feed. Most Facebook users have this feature enabled by default, but even if not, the person will look at your post and decide whether to publish it on their page or not. And if he decides to publish, you will get the attention of his audience. nine0064

This is what a user mention on Facebook looks like

Book: 100+ Internet Marketer Hacks

Invitations

  • Invite friends to like your page. When you are just starting to develop your Facebook page, you can not neglect any of the methods to increase the number of likes.

Invite your friends to like your page. To do this, click on the button with three dots under the cover of the page, select the "Invite Friends" command, check the box next to "Send an invitation to Messenger" (so that the person receives your message personally) and write an invitation that will not cause him negative. nine0003

Do you post cool content? Write about it. Do you want him to like the page in a friendly way, and then unfollow when you get a real audience? As you say, there is nothing wrong with that.

Sending an invitation to friends

Someone will ignore your message, someone will enter into a dialogue, and someone will silently like the page.

How to use e-mail for targeting on Facebook, VKontakte, Google and Yandex

  • Send invitations to new friends. Every time a new person is added to your friend, send him a message that reads something like this: “Hi. Thanks for adding me as a friend. If you are interested in [insert your topic], join my page. Every day I publish there the most interesting and useful content on the topic. Here is the link - [link to your page]. Come in :)".
  • Invite people from your phone or email contact list. nine0029 It doesn't matter who these people will be: your clients, pen pals, or just passing acquaintances - invite everyone to become subscribers to your page (if they refuse, it's okay, you have to start somewhere). Invite people to your page no more than once, so that the invitation does not look like spam.

To do this, upload your contact list using the Facebook mobile application. Click on three lines, then "Contacts". Recommended friends will appear on the screen, whom you can invite to become followers of the Page. nine0003

This is what uploading friends from contacts looks like

Automation

By clicking on the "Message" button, users can write private messages to your page. Often, many of them hang unnoticed until the moderator visits the page. To prevent this from happening, set up automatic replies. For example, you could write the following: “Thank you for writing to us. We will respond within a day." Then the user will not expect a momentary response from you and will remain loyal to your company. nine0003

"Message" button, through which users can communicate with your company personally

To set up an automatic reply, go to the page settings and select the "Messaging" section.

Go to "Messaging"" title="Go to "Messaging"

In "Messaging" you can set up a greeting, as well as see a link to your page in the messenger to insert it on your site, for example.

View gallery

Message customization features

To set up automatic replies, click Customize and you will be taken to the Facebook Business Suite, which combines messaging features for both Facebook and Instagram business pages.

Then select "Instant Reply" and enter the message you want to send to users after they write to you.

Sending an invitation to friends

In addition to an instant reply, you can also set up an automatic message. nine0003

You can set up different types of messages: from a reaction to the fact that your page is recommended / not recommended, to a list of frequently asked questions

The algorithm for setting up all types of messages in Facebook Business Suite is approximately the same.

Depending on how quickly you respond to user messages, your page will display information about how many times you respond on average.

Install the Facebook Business Suite app on your smartphone so that users can see that you are responding quickly. So you can track messages to all your accounts in one place and quickly respond to them. nine0003

Facebook Business Suite interface

In addition to viewing and replying to messages, Facebook Business Suite allows you to post, schedule Instagram posts, and even promote your page.

Shop

If you choose a template that has a Shop tab, you have the option to add your products to your Facebook page and tag them in the post.

View gallery

When you go to the "Shop" tab, we see the products of page

If you click on a product, Facebook will offer to place an order on the site.

Any of the products can be added to publications. To do this, you need to click on the appropriate button and publish the entry:

As a result, it will look like this:

Reviews

In addition to calls to action in publications, you can (and should) encourage users to leave reviews on your Facebook page.

Get your customers to be honest about their page experience so that potential customers can use reviews to guide their selection. nine0003

View gallery

This is how testimonials will look on your page. Don't Forget to Answer Them

Mega Compilation of Persuasive Calls to Action: 200 CTA Templates

Contests

An interesting contest will increase both the reach and engagement of your page. If you try hard, then the number of subscribers / fans.

Here are some tips for running Facebook contests:

  • start with the goal of the competition, and then think over the mechanics;
  • raffle something valuable and directly related to the brand;
  • think carefully about the idea of ​​the contest and link it to the newsbreak;
  • draw up the official rules of the contest;
  • record the summing up on video and post it to the public;
  • hold contests regularly, alternating mechanics.

Facebook contests are similar to contests in other social networks

Targeted advertising

You can also increase your audience reach with Facebook ads. Click the "Promote" button on the main page, then select the purpose of the publication.

View gallery

You can promote both individual posts and the entire page

You can promote a page on Facebook and Instagram if the desired target audience lives there. To do this, you need to create an advertising campaign in Ads Manager, select the goal, the page you want to advertise, click "Manual placements" in the settings and leave a checkmark only in the "Instagram" line. nine0003

View gallery

This is how you can set up ads that will be shown on Instagram

Properly set up advertising on social networks can significantly increase sales. In our TeachLine training center, teachers from TexTerra teach not just the mechanics of working with cabinets, but the generation of effective campaigns from the moment an advertising idea is created to analytics. You can read more about the course here.

Partner placements

Contact the admins of other publics on Facebook and agree on co-marketing. Let them recommend your page to their followers, and you recommend them. The same can be done with the mailing list, if you have approximately the same number of subscribers, and with any other traffic acquisition channels.

Page statistics

Promotion without analytics - time and money wasted. Facebook has a lot of data that will help you run your community more effectively every day. nine0003

View the summary:

Understand your target audience:

Track the growth of the community:

See what type of content is getting the most reach and engagement, and at what time the content is most interesting to the audience:

Click on each of the tabs in the " Statistics". After studying this information, you will be able to create the highest quality content that will receive wide coverage and be in demand among your users. nine0003

To get detailed statistics on your page and competitors' pages, use the services from this article ("Facebook" section).

Other Facebook Marketing Tips

Additional Features

  • Write an article on your website called "10 Reasons to Like Our Facebook Page". Accompany each item with a screenshot to prove your point. At the end of the material, do not forget to link to your public and come up with a catchy call to action. nine0064
  • Add the Page plugin to your site. "Page" allows visitors to see your news feed directly from the pages of the site. Installing it is very easy. All you need to do is: select the desired settings, copy the code and paste it on your site.

Page plugin settings

  • Pin the bar Hello Bar to the very top of the site. This is a shareware service that can increase the likes of your articles. To do this, go to the main page of the service, add your site and select the Social Engagement goal. nine0064

After choosing a goal, choose a method to achieve it. Best suited Hello Bar

Choose the color and size of the banner (you can choose from ready-made templates), the pages on which it will be displayed, write the text and click Publish Now. After that, you will be prompted to insert the service code into your site template. Once you've done that, the Hello Bar will work and you'll be able to track your stats.

We encourage users to like articles

  • Create creative polls, contests and quizzes. Engage with your audience at all levels. nine0064

You can create a poll to find out the opinion of subscribers on a particular topic. To do this, you need Polls for Pages.

View gallery

This is how the poll setup in Polls for Pages looks like. The service is in English, but its interface is intuitive. The survey can be done in Russian or one of the many languages ​​

You can start the quiz using Quizzes for Pages. The setup algorithm is similar to Polls for Pages. After creating a quiz in the app, you can either install it on the page (if you have more than 2,000 likes) or link to it in the post. nine0003

This is how the quiz will look on a page with more than 2,000 likes

  • Give discounts for likes. The Facebook Coupon App and Social Offers will help you with this. The first allows you to create personalized discount coupons that are activated with a like. The second activates the discount after a certain number of people join the promotion. Both applications are paid, but there is a free trial period that can be requested from technical support. nine0064
  • Offer quality content for likes. Use the method described at the very end of this article. Only instead of the "Tweet" button, set the "Like" button. This can be done using the Viral Lock service.

The user tweeted the article and only then got access to the desired material. The same can be done with Facebook

Guest post or article

To get even more people to know about your page, write an article on a popular resource. Instead of linking to your site, ask the site owner to add a link to a Facebook page. If the site is popular enough, and the readers like the article, you can be sure that there will be a lot of transitions. nine0003

Katerina Kushnir published an article on our website and included a link to her Facebook profile in her description. Now we indicate links not in the author's description, but at the very beginning of the article

Live broadcasts and webinars

If you have a lot of subscribers, you can arrange a live broadcast from your personal account and during the broadcast encourage viewers to subscribe to your business page . To go live, click on the appropriate button in your profile:

To start a live broadcast, click on the "Live broadcast" button

Select live broadcast settings, check the picture and sound. If necessary, add a message to your users, and when you're done, click on the "Go Live" button.

Why do businesses need live broadcasts? 5 Livestreaming Tools

When the broadcast ends, the video will automatically be saved to your profile and will hang there for the whole day. After this time, it will be automatically deleted. nine0003

To prevent this from happening (after all, this is useful content, and you can still use it), use the SaveFromNet service. Paste the link to your video into the search bar of this service and click the "Download" button.

A webinar can also help promote a page, since you can verbally recommend your page to people who are loyal to you (after all, they signed up for this webinar, which means they think that they can learn something from you) and immediately give it link. nine0003

How to run a webinar: from preparation to the final

Offline promotion

In addition to word of mouth, which can bring the desired audience to your page, there are several ways to get people offline: