How to grow your instagram quickly
17 Ways to Get More Followers on Instagram (2023)
Instagram can be a highly targetable, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business.
In fact, over 500 million Instagram users browse the app every day, making it home to some of the most engaged audiences around.
In this guide, we’ll show you how to grow your Instagram follower profile and increase engagement, while growing a massive following over time—one that’s full of real fans, not bots or fake followers.
17 ways to get more Instagram followers
- Incorporate Reels into your content mix
- Cross promote content
- Curate your profile grid
- Work with brand ambassadors
- Get follows from your loyalty program
- Market through your personal Instagram account
- Get on feature accounts
- Use the right hashtags
- Post at the right times
- Steal your competitors' followers
- Pay for sponsored posts and product reviews
- Use geotags to boost local discovery
- Organize your Stories in highlights
- Ask for more followers
- Run a giveaway
- Share user-generated content
- Use Instagram live
Let’s dive deeper into how to implement each tactic to get more Instagram followers.
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1. Incorporate Reels into your content mix
Reels are fun videos you can share with followers on your Instagram account. They have audio, effects, and creative tools. You can share them on your feed and publicly in Explore to reach new audiences.
Reels are new territory for brands. Instagram’s beauty partnerships manager, Kristie Dash, stated in a Glossy forum that Reels are still a relatively new way to publish content, and there isn’t one formula for success. But, she does suggest the following tips to gain traction:
- Keep content unique and trend drive. Identify trends on Instagram and TikTok and put your own spin on it. This increases the chance your Reels will go viral and get in front of new people.
- Make content relatable and simple. Not every Reel needs to be a production. Lower quality videos can perform the same, if not better, than highly produced Reels.
- Educate your audience. Find the balance between education and entertainment in your Reels.
Reels should be a huge priority for you right now. It’s prime real estate for your brand to be discovered by new followers.
Kristen Dash, Beauty Partnerships Manager, Instagram
Social media marketing agency owner Trilce Jirón Garro, of TBS Marketing, agrees. “Don’t sell your products through Reels content. Share facts. Provide tips about the industry you’re in. Entertain viewers,” she says.
Trilce suggests that both new and existing brands incorporate entertaining Reels into their Instagram strategy. “Reels give anyone the opportunity to reach new target audiences. There’s no learning curve because Reels content is lo-fi.
And creators can produce community-driven content that builds trust, gains followers, and makes sales over time.”
Trilce also loves the Instagram Insights Tool introduced for Reels. “Reels have become an integrated part of any Instagram marketing strategy. Analytics tools for Reels has made it easy to track metrics and analyze data to see if your Reels are working. Now, you can understand exactly what your audience likes and dislikes, when to post Reels, and what calls to action resonate with viewers.”
Using Reels Insights, you can see patterns and understand different spikes in engagement that affect your visibility on the platform. That way, you can create higher-quality content that gets even more engagement and followers.
Need help creating a Reels strategy? Read Why and How to Use Instagram Reels to Market Your Shopify Store to learn more.
2. Cross promote content
Cross-promoting involves posting similar content across various social media channels.
It’s a tactic used to save time and resources. It’s also effective at increasing brand awareness and growing an audience on Instagram.
Mobile users are spending an increasing amount of time with video and entertainment apps, with video content on social media platforms accounting for the biggest increase. Whether it’s a short-form video or lengthy tutorial, you want to improve the reach of your Instagram content.
Justin Bieber’s holiday dance challenge is a great example of successful cross-posting. During the 2020 holiday season, the Canadian singer posted the same dance challenge on both TikTok and Instagram. On TikTok, his video short received 9.8 million likes. The same content on Instagram received 4.8 million likes. He was able to get in front of more people just by posting the same video on two different platforms.
Nadya Okamoto, founder of lifestyle period brand August, has found that TikTok naturally cross-pollinates to Instagram and YouTube. She says in an interview with Modern Retail, “As we’ve grown on TikTok from August, we’ve also grown to 175,000 followers on Instagram.
” Actively posting on multiple platforms has “affected our overall cost of acquisitions to be super effective,” allowing the brand to steer away from paid media as a main acquisition channel.
TikTok isn’t the only channel you can cross-post on. The Instagram Reels format translates well to YouTube Shorts and Pinterest Stories. It’s important to note that Instagram’s algorithm won’t promote Reels that have a TikTok watermark. So if you’re going to cross-post content from Instagram to other channels, ensure the content is high quality and doesn’t promote a competing platform through watermarks.
3. Curate your profile grid
Most of your followers won’t follow you for what you posted in the past but for the promise of what you’ll post in the future. Your audience wants to know what they’re going to get if they hit that Follow button.
Having a feed with a consistent theme and a consistent posting schedule can have just as much of an impact in growing a following as many of the other growth strategies we’ve covered above.
Even a simple pattern can entice new followers, as long as it’s communicated at first glance to anyone who lands on your profile.
Consider your Instagram bio and your last nine posts as your first impression on Instagram. Do they effectively communicate some degree of consistency through personality, filters, colors, or layout? Does the clickable link send people to the same homepage every week? Or are you linking out to fun and exciting content too?
The layout of your grid is an often underestimated way to get creative with the aesthetic of your feed while adding a rhythm to your publishing strategy and consistency that’s worth following.
In fact, many accounts that adopt this approach are often able to spend less effort on creating content by focusing on converting visitors into followers, producing text graphics or other content with a faster turnaround, and streamlining the overall production of their Instagram content.
You can use a tool like Later to easily plan out and schedule the look and layout of your feed.
Letterfolk is just one example of how far some brands go with the aesthetic of their Instagram layout.
Your feed serves as the billboard for your brand. It’s a customer’s first touchpoint with you and captures the essence of your brand.
Trilce Jiron, TBS Marketing
4. Work with brand ambassadors
Don’t want to pay the celebrity influencer big bucks to market your brand? Works with brand ambassadors who have anywhere from a couple hundred to a few thousand followers. Ambassadors are people who genuinely support and believe in your brand and will tell their friends about it.
Luxury shoe retailer Sarah Flint reports seeing success with its brand ambassador program, which has over 500 women. Each ambassador has their own unique discount code, which gives them a free pair of Sarah Flint shoes after five new customers use it.
Ambassadors like Holly Hollon attest to the quality and comfort of the brand’s shoes. Her posts are authentic and relatable to regular Sarah Flint shoppers.
This helps the brand grow its Instagram following and earn sales.
5. Get follows from your loyalty program
Retailers are increasingly launching loyalty programs, repeatedly encouraging consumers to shop with their brand over another. It’s worked for brands like Sephora and Blume. One way brands are capitalizing on loyalty programs is by rewarding those who follow them on Instagram.
When luxury retailer Rebecca Minkoff launched its rewards program, RM Rewards, it gave shoppers the option to earn points by following the brand’s Instagram account. Brands like Blume are also finding the value in rewarding Instagram followers. Program members can earn Blume Bucks for becoming a friend on Instagram versus Facebook or Twitter.
6. Market through your personal Instagram account
Another popular way to increase your Instagram following is growing your personal account—basically, make yourself the influencer. Harnessing both the company account and your personal account can increase brand recognition, follower counts, and sales.
Pro tip: You can also run this playbook on TikTok to improve your numbers.
It’s a tactic that works well for fashion label ANINE BING. In addition to the brand’s Instagram profile, the company’s founder also drives engagement and awareness through her personal Instagram page, which has over one million followers.
Anine invites followers into her design studio, takes them through the design process, and even gets feedback from followers throughout the creative process. Anine also shares a bit about her personal life and milestones, giving followers a peak behind the curtains of their favorite designer’s life.
7. Get on feature accounts
Instagram feature accounts are pages that curate the best content in a specific niche. They are like the “best of” photo journals for an industry. Some feature accounts have a massive following. If you get placement on the account, it can send new Instagram followers to your profile.
There are feature accounts for every niche: travel, fashion, photography, and more.
For example, @discoverearth curates adventurous travel content from around the world for over 6.1 million followers.
8. Use the right hashtags
Your goal on Instagram is to engage your current audience on a regular basis while also growing your number of real followers. Posting new, interesting, and engaging photos will satisfy the first requirement, but to begin growing you’ll find hashtagging your photos extremely important. Hashtagging makes it easy for people searching for specific terms to find your photos.
So which hashtags should you use? Just like with Twitter and other social sites, users on Instagram choose certain hashtags over others. If you use popular Instagram hashtags within your photos, you’re much more likely to reach new users and be discovered.
At the time of this writing, these were the top 20 hashtags on Instagram:
- #love
- #instagood
- #photooftheday
- #fashion
- #beautiful
- #happy
- #cute
- #like4like
- #tbt
- #followme
- #picoftheday
- #follow
- #me
- #art
- #selfie
- #summer
- #instadaily
- #repost
- #friends
- #nature
If you looked at this list and said, “But none of those apply to my products or brand,” you’re likely correct.
Using hashtags is one thing; using the right tags is completely different.
Popular tags like the ones listed above will likely net you additional engagement and likes. However, they won’t lead to increased long-term engagement, new interested followers, or, most importantly, sales.
If you want to tag your photos properly, you’ll need to find and use the most relevant hashtags. This means doing the appropriate research to make sure you’re using hashtags that not only describe your brand but that are also being searched for on Instagram.
To find relevant hashtags, you’ll want to use a free online tool like IconoSquare or Webstagram to start.
Below, I used Webstagram to find relevant, related, and popular hashtags for my men’s accessory business by searching for key hashtags closely related to my brand.
As an example, searching the hashtag #MensFashion, I was able to pull the following list of additional keyword hashtags along with the number of times they have been used (i.
e., their popularity).
You can also find more related hashtags and their popularity if you search for any of your target keywords directly in the Instagram app.
You’ll want to go through this exercise trying different keywords that describe your brand and products, building out your hashtag keyword list as you go.
Keep in mind that Instagram allows for a maximum of 30 hashtags per post. Additionally, the popular words will change over time, so make sure you revisit your hashtag keywords every few months so you're using the best possible terms.
You can also steal hashtag ideas from competitors or similar accounts that have the kind of following you aspire to, but ultimately, you want to create your own groups of hashtags that relate to your specific account.
Pro tip #1: Here’s a trick I use for my ecommerce businesses. For every product and product category in my stores, I’ve researched the most popular related Instagram hashtags. I came up with 15 to 20 popular hashtags for each category of products I sell, as well as a base of five to 10 popular tags that describe my brand and product offering.
Finally, I also created a list of popular local specific hashtags that relate to my brand.
For example:
Brand keyword hashtags
#mybrandname #mensfashion #mensaccessories #mensgoods #fashion #mensstyle #instafashion #menswear
Product category keyword hashtags
#bugatchisocks #happysocks #corgisocks #socks #sockswag #socksoftheday #sockgame #sockswagg #socksofinstagram #happysockday #sockwars #funsocks #happysockday
Location-specific keyword hashtags
#Toronto #TorontoFashion #TorontoFashionBloggers
All of these groups of keyword hashtags are stored in a page on Evernote. This makes it easy and efficient when I’m on the go to post a new Instagram image optimized for the most relevant keywords.
You can easily open my Evernote and copy my standard brand-, product-, and location-specific hashtags to post with each photo. Some Instagram scheduling tools also let you save caption templates for storing your hashtag groups.
Doing the work of researching, organizing, and saving the most applicable and popular hashtags upfront will save you a ton of time down the road, increase your engagement, and help garner new followers.
Pro tip #2: If you’ve been posting to Instagram for a while and feel you’ve missed out on all these opportunities to build your audience using keyword hashtags, fret not. You can still go back and post a comment with your new hashtag keyword lists and watch the likes and followers roll in.
Using hashtags in Instagram stories
Hashtagging on Instagram posts is a given, but you should also be using hashtags in your Stories for the chance to be seen by users who follow that specific hashtag.
You can use hashtag stickers (which can be found in the Instagram Stickers menu when creating a Story) or just hashtag directly in your captions for a chance to be featured in a hashtag story.
Now that users can follow hashtags, your Stories on Instagram have a chance to be seen by both people who are following that hashtag and anyone who’s just checking it out.
9. Post at the right times
Beyond adding the appropriate hashtags and using the best filters to get more Instagram followers, you should also consider the timing of your posts.
A targeted approach involves analyzing what has and has not worked for you in the past. By visiting IconoSquare’s optimization section, you can get a detailed analysis of your posting history versus engagement. This report will also highlight the best times of the day and days of the week to post.
The dark circles indicate when you usually post media. The light gray circles show when your community has been interacting. The biggest light gray circles represent the best times for you to post.
You can also get a lot of great insight for free from Instagram analytics for business accounts, found under the Followers section.
You may want to consider using a social media scheduling tool to automatically publish your posts when your audience is the most engaged.
10. Steal your competitors’ followers
One of the best ways to find and attract a new following is by seeking out your closest competitors’ Instagram accounts and engaging with their audiences.
These people have already shown some level of interest in the products you carry simply by following your competitors.
So how do you effectively steal your competitors’ followers? By engaging with them. There are several ways to engage with Instagram users, and the more work you put in, the more followers and repeat engagement you’ll get out of it.
The three types of engagement on Instagram are:
- Follow a user
- Like a photo
- Comment on a photo
Don’t be afraid to use an emoji or two to add some personality to your text.
11. Pay for sponsored posts and product reviews
All this optimized posting to your account is great, but if you really want to increase Instagram followers, you need to take advantage of influencer marketing and expose your brand to a wider audience.
So, how do you do that? First, unlike the tactics to grow Instagram followers mentioned above, this one usually isn’t free. However, if done correctly, it’s of good value.
To get started, you’ll need to make a list of large accounts in your niche. For example, if you sell beauty products, you’ll want to find large accounts from beauty bloggers.
You may already be following these accounts, but if not, you’ll need to find them. One of the best ways is to use Webstagram (mentioned earlier) and search for some of the closest hashtag keywords you uncovered in the beginning of this post. When you do a search for your keywords, not only will it show you the related keywords, it will also show you the top Instagram accounts that feature those keywords.
There are a couple of things to look for in the profiles results:
- A large following—usually 20,000 to 200,000
- An email address in the profile
If there is an email address in the profile, it usually means the account is open to sponsored posts or a shoutout in a sponsored Story.
You’ll want to email and ask their sponsored post pricing. In general, I have found the average rate to be around $20 to $50 per post, depending on the size of the following.
However, if you’re selling a unique and original product, you may also want to consider sending your product for the influencer to review and post. Usually, the more natural and less advertisement-like the image, the greater the engagement and response.
You don’t necessarily need influencers with a massive following to get more followers on Instagram, but rather ones with a high engagement rate (likes and comments relative to follower count), which many influencer marketplaces can provide.
12. Use geotags to boost local discovery
Besides hashtags, you can also make your Instagram posts and Stories discoverable by tagging your location—either the city you’re in or the venue where the photo or video was taken.
Locations not only have their own Instagram feed but also their own Story, and hashtags that you can contribute to when you use the location sticker in your own Stories.
Local businesses can get the most value out of location tags by posting regularly to these feeds and also engaging with posts from prospective customers who are physically in the vicinity.
13. Organize your Stories into Highlights
Whenever a potential follower lands on your business profile, you have a short span of time to convince them to follow you.
One way to do this is by using the Highlights feature on your profile to organize your Instagram Stories in a way that communicates what your account is about.
Since Stories have a 24-hour lifespan, Highlights can be used to give them a second life and entice others to follow you so they don’t miss out on more Stories in the future.
Use Story Highlights to grow Instagram followers by:
- Creating trailers that tease what your account is about
- Organizing your Stories into themes (like countries you’ve visited, for travel accounts)
- Explaining your products through pictures and videos
14. Ask for more followers
It sounds obvious, but it deserves to be said: Don’t be afraid to occasionally ask your audience to follow you.
The same way YouTubers ask their viewers to follow them at the end of their videos, you can also ask viewers to follow you for more content.
Sometimes people might really enjoy what you put out on Instagram but need a nudge before they actually follow you.
You can also do this in your Instagram captions, work it into your content by pitching what your audience will get if they follow you or by hinting at content that’s coming up that they won’t want to miss.
15. Run a giveaway
One of the best kinds of comments you can get on any social media post, not just Instagram, is when one user tags a friend. Not only do these comments contribute to your post’s engagement, which in turn makes it favorable to the Instagram algorithm, but each tag brings you a new audience member who arrived through a recommendation and who you could potentially win over as a follower.
One way to encourage this behavior is by posting relatable content that begs for 1:1 sharing (e.g., a gym meme that asks you to tag a friend who skips leg day). But a more reliable way is by running a giveaway that encourages your audience to tag a friend and follow your account.
Follow Instagram’s promotion guidelines and any legal requirements for running an Instagram contest that applies in your country of operation.
For inspiration, here’s an example of a successful product giveaway from Philip Kingsley that incentivizes people to follow its account and tag a friend for the chance to win a collection.
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16. Share user-generated content
User-generated content (UGC) is any type of content—such as videos, photos, reviews, audio, and more—that you curate from fans or followers. It’s an essential tool in your marketing arsenal for gaining followers on Instagram. UGC helps humanize your brand by featuring real people, with real stories, that show your product in real life and builds a more trusting relationship with potential customers.
Not only does your audience love their 15 minutes of fame on your Instagram feed, featuring them also helps drive more sales in your online store. According to research from Olapic, consumers today are 56% more likely to buy something after seeing a photo of the product shared by customers.
Take Fashion Nova, for example. The online retailer’s Instagram account relies heavily on user-generated content.
Fashion Nova’s user-generated content gives it access to thousands of pictures from people all over the world to share with its audience—pictures that both showcase the brand’s values and inspire followers to engage with its posts and buy the clothes real people are wearing.
When it comes to creating user-generated content for your online store, start by asking customers to share their favorite experiences and images with your products by:
- Creating a branded hashtag feed where customers can post images
- Adding a call to action in your Instagram bio
- Running a contest
- Reaching out to influencers
- Adding an “ask” for user-generated content in your packaging
Remember, the goal of UGC is to show an authentic view of your products. If some customers send you lower-quality photos that still highlight your products’ best features, don’t be afraid to use them.
17. Use Instagram Live
Live video is the key to running a successful marketing strategy on any social media platform. With Instagram, you can use Instagram Live to stream videos to your followers and engage with them in real-time.
When your brand starts a live video stream, a ring encases your profile picture in Instagram Stories to tell followers they can check it out.
Followers also receive a notification when you start a live video. Once you finish your livestream, you can upload it to your Story for 24 hours.
Remember that Instagram Live is interactive. Your followers will probably comment while you’re live, so try to acknowledge their comments and find ways to get them to participate.
Some ways to gain more followers when using Instagram Live include:
- Influencer takeovers
- Hosting an AMA (ask me anything) or Q&A
- Teasing a product launch or update
- Hosting a talk show
- Going behind the scenes on your operations
- Sharing a current event
- Running product tutorials
Building an Instagram growth strategy to drive followers
In this post we talked about the most effective ways to use Instagram to grow your instagram following, but it's not always a numbers game. As with any social network, the most successful content strategy is to be authentic and social.
If you focus on engagement, not just number of followers, Instagram can be a great home for your products and brand and can lead to a healthy stream of revenue for your ecommerce business. For more tips on turning this social media platform into a profitable channel, check out our post on how to make money on Instagram.
Illustration by Eugenia Mello
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How to get more followers on Instagram FAQ
How do you get more followers on Instagram for free?
- Find and post in popular hashtags related to your photo, product, or brand.
- Create your own branded hashtag.
- Use hashtags in Stories.
- Create Instagram Reels.
How can I increase my followers on Instagram?
- Use the right Instagram hashtags.
- Steal your competitors' followers.
- Use geotags on Instagram posts.
- Organize Stories into Highlights.
- Post user-generated content.
- Collaborate with other brands.
- Post at the best times.
- Use Instagram analytics tools.
- Publish Instagram Reels.
- Livestream on Instagram Stories.
12 Tactics for Instagram Growth
Summary
Read on to find out the 12 best tactics (with tools and examples) that could help you grow a bigger, more engaged audience for your business on Instagram.
You will learn
- The best practices to help you grow your Instagram audience
- The importance of a unique brand voice on Instagram
- How to post consistently and at the right times to grow your audience
You spend hours planning and creating content for Instagram. For a brief moment after you hit “Share,” all is right with the world. You’re confident you published something great.
Then, radio silence. Or a few likes and comments from your handful of followers.
But how do you get more followers on Instagram if not by publishing great content?
There’s no step-by-step guide for Instagram growth. But there are best practices that will help you reach a wider audience and win over new followers.
Here are 12 ways to get more followers on Instagram.
💡
Schedule your Instagram posts, carousels, stories, and reels with Buffer
Visually plan your content calendar and make your profile a "must-follow" with Buffer's suite of Instagram scheduling and analytics tools.
1. Optimize your bio
Make the most of those 150 characters. Your Instagram bio tells potential followers who you are, what you’re about, and what action you hope people will take after visiting your profile.
Your Instagram bio should include:
- A clear description of what you do
- Touches of your personality
- A call to action (shop, read more, contact us, etc.)
- A link
Your in-bio link is your only clickable link on Instagram, so use it wisely.
Some businesses include a standard link to their website, while others change it regularly to reflect recent posts. But if you want to make it easier on yourself, take advantage of link-in-bio tools such as Start Page that allow you to turn a single link into a catalog of links.
Consider including a branded hashtag as well. For example, we encourage our fans to use #BufferLove when they talk about our products. Adding the branded hashtag to our bio tells people which hashtag to include to catch our attention. Plus, when anyone taps on the hashtag, they’ll see posts from fans who have used it.
At Buffer we include our #BufferLove hashtag in our Instagram bio.2. Find your best time to post on Instagram
Notice how we didn’t say find thebest time to post on Instagram? The truth is, there is no universal answer for when to post on Instagram to reach the highest number of people.
But there are ways to figure out the ideal times for your followers.
First, use Instagram Insights to figure out when your audience is online. Tap the “Insights” button from your Instagram business profile, scroll to “Your Audience,” then tap “See All.” From there, scroll to the bottom to find your audience’s most active times.
Instagram Insights will help you find your best time to post.You should also consider when your content will be most relevant. For example, a step-by-step recipe video might perform better outside of work hours because people are more likely to be cooking. A coffee shop post, on the other hand, might do well around 2 p.m. when people go through an afternoon slump. Experiment with different posting times and track engagement.
If you're looking for some extra guidance on when to post, Buffer's Answers feature provides you with three posting time suggestions for maximizing your reach on Instagram.
Buffer's Answers feature uses data from your previous posts and followers' activity to calculate your best times to post.
Find more in-depth guidance in our article, How to Find Your Best Time to Post on Instagram.
3. Post consistently
A 2021 study of 14 industries shows that businesses share four Instagram posts per week, on average. But we recommend posting at least once a day. Brands that get into a regular flow with Instagram posts tend to see the best results. According to a Tailwind study, profiles that post daily gain Instagram followers faster than those that post less frequently.
With Instagram’s algorithmic timeline, consistency is a key element to getting your posts seen. If your posts are shared on a regular basis and picking up good engagement, Instagram’s algorithm will likely show your posts near the top of your followers’ feeds.
Of course, quality is always more important than quantity. Posting more often doesn’t necessarily translate to higher engagement rates. Focus on creating content that will resonate with your target audience—more on that in section 9: Engage with your audience.
Instagram scheduling tools allow you to post consistently without having to worry about posting directly from the app every day. Take a look at How to Schedule Instagram Posts to Save Time and Boost Engagement to discover our favorite Instagram scheduling tools (free and paid) along with scheduling tips.
4. Learn how the Instagram algorithm works
Many Instagram users initially panicked about the switch from a chronological feed to the ranked timeline. However, since the change, the average post is seen by 50% more followers than before. So, forget about learning how to beat the Instagram algorithm. Instead, focus on learning how to use the system to your advantage.
There are six factors that determine what shows up in each person’s timeline: interest, timeliness, relationship, frequency, following, and usage.
Here’s a quick rundown of what each of those factors refers to:
- Interest: How much Instagram thinks a person will like the post based on previous activity
- Timeliness: How recent the post is
- Relationship: Accounts a person engages with on a regular basis
- Frequency: How often a person uses the Instagram app
- Following: Posts from the accounts a person follows
- Usage: How much time a person spends on Instagram
Instagram’s algorithm aims to surface the best content for each individual user.
So, while six separate factors may seem like a lot to worry about, the best thing you can do is create high-quality content consistently.
We dig into each ranking factor in more detail in How the Instagram Algorithm Works in 2021: Everything You Need to Know. We also include guidance on how to create content that caters to each factor and share tips on how to use the Instagram algorithm to your advantage.
5. Experiment with different content types
Instagram is so much more than photos. Over the years, the app has introduced many ways to share content on the platform. Mixing it up with different content types is one of the best ways to gain more followers on Instagram because it gives you the chance to reach and connect with a wider range of people.
Remember: The algorithm looks at interest and strives to show people the content types that they interact with most often. So, if one person likes and comments on Instagram Reels more often than other post types, they’re likely to see more Reels in their Instagram feed.
However, if another person interacts more frequently with carousel posts, they’ll see more of that content type in their timeline.
Each type of content has advantages. For instance, Instagram Reels have an edge because they’re the newest content type and Instagram always pushes new features. Since launching Instagram Reels in 2020, the app has moved the Reels button to the center position in the menu bar and made Reels appear larger than photo posts on the Explore page. Considering 200 million people check the Explore page every day, that additional visual real estate can make a big difference in how many people you reach.
Instagram TV (IGTV) videos also appear 4x larger than photos on the Explore page. And, since IGTV videos can be as long as 60 minutes, this type of content is ideal for long-form video.
Instagram Reels and IGTV take up more real estate on the Instagram Explore page.Instagram Stories disappear after 24 hours, but they have their benefits as well. Fifty-seven percent of brands believe thatStories have been “somewhat effective” or “very effective”as a part of their social media strategy.
Plus, if you have a verified account or at least 10,000 followers, you can add Instagram Swipe Up links to Stories to drive traffic to specific pages.
Meanwhile, carousel posts—a series of up to 10 images/videos in a single post—boast the highest engagement rates of all post types. Think of carousels as a mini-story or teaser to a longer-form piece of content, such as a blog. You can use text images, photos, video, or a mix of everything all in one thematic post.
DLC Anxiety uses a carousel post to explain how to reframe anxious thoughts.Confused by all the arguments for different post types? People like what they like. So, while studies can tell you what the average engagement rate is for each content type or argue for one over the other, the best strategy is to use a variety. Mixing up your Instagram content allows you to reach people with different preferences, and that extended reach helps you boost your Instagram followers.
6. Find your brand voice and create unique content
People don’t follow your business on social media so they can see sales pitches.
They follow your brand because they enjoy your personality and the content you create.
What works for one business might not suit your branding—even when you’re in similar industries. For example, Juggling Daisies Hobby Farm and Such and Such Farm both consider themselves to be unique farms. Juggling Daises is all about fun stories, cute photos, and wholesome content. Meanwhile, Such and Such Farm has a more rough-around-the-edges style that includes curse words and humor.
Ask yourself what you want your tone to be. Funny? Informative? Playful? Cynical? Your personality should also reflect what you’re passionate about. Such and Such Farm believes in sustainably grown produce, so many of their Instagram posts talk about their farming practices. What topics do you address with your Instagram content? Everything you share on your business account should show off your brand’s personality and beliefs.
Juggling Daisies shows off its unique personality in its bio and in Instagram posts.
Think of your business account as a person. Design a personality for the account and create branding guidelines so you can stay consistent. Branding guidelines should include notes on tone, style, and values along with your brand’s colors and fonts.
7. Write great captions
Nice photos catch people’s attention—great Instagram captions keep it. Captions give you a chance to provide more context or details about the photo or video you’re sharing. Plus, using keywords in captions can help you appear in search results on the app.
Instagram captions can be up to 2,200 characters. Of course, not every caption needs to read like a blog post. Play around with different lengths. Some photos pair nicely with a short, quippy caption with a couple of emojis, while others might benefit from something longer and more reflective.
The average length of Instagram captions is on the rise, but most brands still don’t go anywhere near that 2,200 character limit. In 2020, the average was projected to be 405 characters, up from 142 in 2016.
So, when do you go long, and when do you keep it simple? There’s no hard-and-fast rule. Just like with content types, it’s best to mix it up. Take a look at these two posts from Andréa Jones of OnlineDrea. One post has a short caption, while the other specifically directs you to the caption for a longer explanation.
8. Research and use hashtags
We’ve explored hashtags a lot on the blog, but it seems that nowhere on social media are they quite as important as on Instagram. The right hashtags can expose your image to a large and targeted audience, and Instagram users don’t seem to get hashtag fatigue in the same way they might on other networks.
Start by finding hashtags that would appeal to your target audience. Free Instagram tools like Display Purposes and AutoHash help you find relevant hashtags for your Instagram posts. For instance, with Display Purposes, you simply type in a few words about your image, and it will recommend the top hashtags to use.
If you want to gain more Instagram followers, hashtags are essential. Using hashtags makes your content discoverable via search or filtering when people tap on the same hashtag from another post. People can even follow their favorite hashtags so that top content with that hashtag will show up in their Instagram timeline.
Instagram allows up to 30 hashtags per post, but don’t tack on extras just to hit 30. TrackMaven recommends nine hashtags for maximum engagement. Just make sure you don’t use the same nine hashtags over and over again. Instead, group your go-to hashtags by category so you can quickly add a few relevant hashtags to each post.
With Buffer Hashtag Manager, you can create and save groups of hashtags. Then, you can select from your pre-saved groups and add hashtags to your scheduled Instagram posts.
Hashtag Manager helps you build a library of hashtag groups so you can get more reach for every Instagram post.9. Engage with your audience
Engagement is crucial for growth on Instagram.
Many brands make the mistake of focusing on likes and comments without considering the people behind those metrics. If you really want to get more Instagram followers, you need to engage your fans in a conversation.
Keep in mind that just because someone sees your content, that doesn’t mean they currently follow you. If you have a chance to interact with a potential follower, you should take it. Every comment is an opportunity to gain a new follower (or keep a current one), so make sure you respond to each comment you receive. If your hands are already cramping at the thought of tapping away on your phone, don’t worry. With the Buffer Engage tool, you can reply to comments from your desktop.
But don’t just wait for your followers to start the conversation. Create engagement opportunities. Use Instagram stickers such as open-ended questions and polls in Instagram Stories. Ask questions in your photo captions. Encourage people to tag friends in the comments with prompts such as “Tag your BFF who you’d invite on this cruise!” or “Tag your wine-loving friend who you’d do this wine tasting with.
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Need more ideas? Take a look at our Instagram engagement tips to learn how to get more followers on Instagram by increasing engagement.
10. Collaborate with others
Another great way to gain Instagram followers is to collaborate with others through partnerships or influencer campaigns.
Our brand spotlight with Blume is a great example. Blume gets access to Buffer’s followers through the original Instagram Story and the accompanying Highlights. Meanwhile, Blume will share the spotlight with their fans, which brings their audience to Buffer. It’s a win-win.
Instagram Highlights spotlight featuring Janice Ayan of BlumeInfluencer marketing is another way to grow your Instagram following. If you have the budget, you can pay content creators to promote your brand. But if you’re hoping to keep it simple (and low-budget), micro-influencers (1,000–10,000 followers) can be very impactful. In fact, content from micro-influencers has higher engagement rates than content from larger accounts.
You can seek out micro-influencers to set up collaborations or simply re-share user-generated content (UGC).
Remember those branded hashtags we talked about in Section 1: Optimize your bio? One tap on your branded hashtag, and you’ll have an entire catalog of content to choose from.
When we first launched Buffer’s Instagram, we encouraged fans to use #BufferStories and #BufferCommunity. We used those hashtags to find and re-share user-generated content. Within one year, we increased our Instagram followers from 4,250 to 21,000.
We discovered Jon Woon through our branded hashtag and re-shared the content on our own account (with permission of the original creator).Why is UGC so popular? "It relays authentic experiences about a brand’s products or services from previous customers, which boosts brand credibility," says Ramon Berrios of Trend.
Collaborations are also a chance to show off your values and personality through association. The businesses and people you align with and support say a lot about your own brand.
Partnerships can be especially powerful for local businesses, too. Consider partnering with your neighbors so you can reach a hyper-targeted audience.
Make it easy for people to find your Instagram. No one should have to hunt through pages of your website to find your Instagram profile.
We use our website footer to link to Buffer's social accounts.Add your Instagram account link to:
- Email footers
- Your website’s footer and/or sidebar
- Bios on other social media platforms
- Social media posts from team members
12. Analyze your results
One way to figure out how to get more followers on Instagram is to look into what your current fans respond to. You can monitor several Instagram metrics directly in the app with Instagram Insights or through third-party analytics tools such as Buffer.
Don’t obsess over vanity metrics such as likes and comments. Instead, think about what the metrics tell you. For example, if you’re testing out a new hashtag, metrics such as new followers and reach will tell you more about the value of that hashtag than likes from your current followers will.
However, if you’re experimenting with different posting times, impressions can give you an idea of when your content is most likely to be seen. Your end goal will determine which metrics matter the most.
Watch for trends. Does a specific type of image get more impressions or engagement? Post more of those images and see how your followers respond. Do certain hashtags result in more likes from people who don’t follow you? Use those hashtags more often and keep an eye on new followers.
Read our Instagram Analytics guide to learn more about Instagram metrics and how to use them to fuel your marketing strategy.
How do you manage your Instagram marketing?
If you want steady Instagram growth, you have to give your target audience quality content on a regular basis. While piecemeal social media is fine for personal accounts, businesses need to be more strategic.
All of the tactics we covered will help you gain more Instagram followers, but they’re not boxes you can check off once. Staying on top of your social media content strategy is crucial.
It takes time to plan and schedule posts. And managing engagement can be a challenge as well. With Buffer, you can manage every aspect of your Instagram marketing strategy, from scheduling through analytics, right in one platform. Get started for free.
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40 tips on how to promote your Instagram
1. Do not forget to put hashtags that will help increase the number of subscribers: #instafollow, #l4l (Like for like), #tagforlikes and #followback.
2. Like as much as possible. For every 100 likes you give to random photos, you will get an average of 6 new followers.
3. Run contest . The easiest way to do this is to post a themed picture and ask people to like it so they can participate. nine0005
4. Start promoting profile on your pages in other social networks. Write what your blog is about and why people should read it and invite them to join.
5. Be generous with likes and comments - this is the easiest way to attract new subscribers.
6. Use common hashtags to make your photos visible in the global search. Among the most popular are #love, #instagood, #fashion and #photooftheday.
@westwingde
7. Time matters. Research has shown that the best time to fast is between 2 pm and 5 pm.
8. Follow people who use popular hashtags (#followme, #likeforlike) because many of them will follow you back.
9. Remember, quality is important , not quantity. Monitor your profile and leave only beautiful and high-quality photos.
Believe me, no one is interested in flipping through hundreds of photos of salads. nine0005
10. Love the Mayfair filter. Track Maven listed this filter on The Fortune 500 Instagram as the best choice for marketers.
11. Check that you have completed the biography section . Complete it with suitable words and hashtags, and also provide a link to your website. But remember: no spam! Otherwise, subscribers will lose interest in the profile.
12. Ask questions to subscribers. This is a great way to connect with your target audience. nine0005
13. Post on Sundays . It is on this day that people post photos a little, so your post will be seen by the maximum number of people.
@nastiapoberezhna
14. Be consistent with . Think about who and why you are doing this. The more clearly you answer these questions, the faster you will attract the right audience.
15. Call people to action. For example, ask them to write their opinion about your photo in the comments. nine0005
16. Don't be afraid to post often. It may seem that the more often the photos flash, the more indifferent the subscribers behave. But according to the Union Metrics program, there is no relationship between posting frequency and audience activity. At least negative.
17. Follow suggested users. Go to settings and select "Find and invite friends" and then "Recommended users".
18. Set geolocation . This will be especially useful if you run an Instagram company. So you will have the opportunity to attract new subscribers-neighbors.
19. Schedule publications with the Later program. Consistency never hurt anyone.
20. Agree with popular blogger to advertise your profile or product. So information about you will quickly scatter over the network.
21. Research has shown that blue images get 24% more likes than orange or red images. Post something blue and see for yourself! nine0005
22. Let fast on Wednesdays become your obligatory ritual. This is because posts get more attention and likes in the middle of the week.
23. Write the word "comment" more often in posts. This encourages your followers to share their opinions and be more willing to join the discussion.
24. Post photos showing 's face. According to research, such publications are 35% more popular than others.
25. Tag in photos of people. Your post will also be seen by friends of friends. nine0005
26. Remember the rule: the more light the better.
27. If you have a business account, create a branded hashtag . So users can specify it when purchasing a product. And it will increase your visibility on Instagram several times over.
28. Share live photos. Show that behind the beautiful picture there are living people .
29. Business trick: share photos of your followers mentioning your brand or product. This pleasant step shows that you value each client. In return, they will definitely share your photos in their feed. nine0005
30. Brand yourself : Use your nickname for more than just your profile. A notebook, a case or a branded sticker on a car will surely attract the attention of potential subscribers.
@romantimo3
31. Invite friends from Facebook to follow you. To do this, in the profile settings, select "Find friends on Facebook."
32. People love stories. Share your experiences and thoughts, so you will gain their trust and establish contact. Just remember that the post should be emotional and bright, not snot in sugar. nine0005
33. Tag people , even in stories, don't be lazy.
34. Do not be shy in your posts to ask for likes . As practice has shown, such publications receive 89% more likes.
35. In advance plan not only time, but also content. Prepare your materials and only then start filling out your feed. For example, write posts for a few days in advance, and then publish them gradually. The Instagram filling schedule will help you stay focused on the main topic of the blog. nine0005 36. Post a motivational or inspirational quote . 37. Synchronize phone book with your account. Go to settings and select "Contacts" in the "For Subscriptions" section. 38. Be active on profiles with similar topics. Especially if you run a business profile. Chat in the comments , ask questions and let influencers know about you. 39. Collaborate with other users. Find accounts with the same number of followers and invite their owners to arrange a joint promotion. 40. Create a unique hashtag, by which you can organize a challenge for your subscribers. According to cosmo.com.ua Tags: Instagram, blog, how to become famous, tips, social networks Lyudmila is in touch, a marketer at Altcraft. Instagram already has 1.3 billion users, photo and video content service is one of the top social networks in the world and continues to grow. Instagram brings money to brands and bloggers - it is the most effective platform for influencer marketing in 2020-2021. Bloggers earn up to $10,000 from one advertising post. Brands increase the audience, increase loyalty and sales - 90% of Instagram users are subscribed to commercial accounts. 56 502 views Instagram is a rapidly changing social network with unpredictable algorithms. There is huge competition here, but the question of how to promote Instagram for brands and bloggers remains relevant. Before promotion It is useless to start development without strategy and account preparation. Therefore, first: What's important: Example. Instagram sees: only 10 out of 1000 subscribers watch your content. The social network understands that the content is uninteresting and stops showing it. Subscribers by themselves are not an indicator of the success of an account, it is important to involve the audience. nine0219 Free promotion methods Reels Reels is a short video format (15-30 seconds) that Instagram launched worldwide in the summer of 2021. Another advantage of Reels for promotion is the lifetime. Stories disappear after 24 hours, the post is shown for a couple of days, and Reels “spins” even after a while. Also, one video in Reels can “pull” others along with it: the social network sees that a particular video is interesting to the audience and shows the previously created ones. Example Reels Commenting Don't confuse this method with spam comments for everyone. Popular, but meaningless, remains automatic commenting. With this method, there are situations when the inscription “what a beautiful photo” appears under the mourning post with a candle, or there are off-topic comments. Unsuccessful automatic commenting How to get followers on Instagram through comments: Hashtags Promotion with the help of hashtags is a legal method of promotion that is unlikely to give huge coverage, but it will still attract some part of the audience. Instagram has a separate search for hashtags and a subscription to them. Which hashtags to set for promotion: An example of topical hashtags How many hashtags to use? There is no single answer. Instagram allows you to add up to 30. But such a “canvas” does not always work. Irrelevant hashtags will reduce reach and minimize the effect of relevant ones. Therefore, experiment and do not copy the same hashtags from post to post - this is inefficient. Another social network may think that you are a robot and block your account. nine0005 Cross-promo This method will not fit the query "How to promote instagram from scratch". What we do next: An example of a successful cross-promotion is a sportswear brand account launching a marathon of fast workouts with a fitness trainer. Promotion on other platforms If you are actively running another channel (Youtube, Yandex.Zen and others), invite the audience to subscribe to your Instagram. Important! Users should understand why they need another account of yours. It is unlikely that subscribers are interested in watching the same content. Work with different formats and themes. nine0311 An example of such a promotion method from a blogger with a promoted Youtube channel with expert information. Instagram promotion on the blogger's Youtube channel User Content Works for brands and individuals who want to promote their account. An option for a brand is to invite users to post a photo with their product and a special hashtag. Then the brand reposts these publications to its page. nine0005 For personal accounts, tag brands. Then there is a chance that the Instagram page will be reposted to the brand account. It turns out win-win - the user gets more coverage, and the brand gets more content. Location Adding locations to the account description and posts to Instagram promotion is an additional way. This is especially true for local businesses and events. Just put a location and wait for thousands of subscribers will not work. Paid promotion methods Targeted advertising Instagram official advertising is an opportunity to reach an audience with specific interests. Examples of targeted advertising on Instagram: in the feed and in stories Advertising is set up on Instagram itself or through the Facebook advertising account (if the account is linked to the page). For advertising on Instagram, goals are available: visiting an account, a website and increasing engagement - more messages. The audience can be selected automatically or configured, but the criteria are limited. nine0005 Setting up an advertising campaign on Instagram There are more opportunities to designate an audience in the Facebook advertising account. Possible goals of an advertising campaign in the Facebook advertising account The downside of advertising on the social network is an impressive list of restrictions that are constantly changing. Advertising with influencers Influence marketing remains trending in 2022 as the blogging market grows. Therefore, Instagram promotion through opinion leaders is still relevant. Advertising among bloggers, famous personalities and experts is more trustworthy and is perceived as a recommendation of a familiar person. Advertising options for influencers: native (does not look like advertising) or direct. Advertising with bloggers How not to promote on Instagram If to the question: “How to promote an account on Instagram”, someone offers cheating and giveaways, then run. Gray methods of promotion will not only not be useful, but will also destroy your account. Read about them and forget. nine0005 Giveaway Giveaways are contests from influencers in which you need to subscribe to the page and all sponsors of the giveaway in order to participate in the prize draw. Even during a giveaway, the gathered audience is ballast. Prize users are not involved in the content. For Instagram algorithms, this is a sign of irrelevant content. Cheat bots and comments Instead of live subscribers, you get fake accounts - bots that create the appearance, but in fact "drown" the account. For algorithms, the more subscribers, the more engagement should be. If the subscribers are bots, there is no activity from them. Instagram sees an uninteresting account and does not show it not only in recommendations, but also to subscribers. Activity chats They create the illusion of involvement, show social networks and other subscribers interest in the account. These are groups where users gather who like, comment on posts and watch each other's stories. The main disadvantage of the method is an irrelevant audience. If this method is still possible in an account from scratch, then after growth it will most likely harm - you will not see real involvement and interest in the content, so you will not understand how to improve it. 
This will help you and your partners to win an audience and attract the attention of new people. nine0005
We tell you what will work and what will not work in 2022: how to promote a blog on Instagram using free and paid promotion methods.
Subscribers who do not respond to your content in any way are bad for promotion.
The social network also promised to promote the video format. Therefore, now Reels is the most effective way to promote your account for free. Social media gives Reels an outside reach. If stories and posts work for an existing audience (although posts also sometimes get into recommendations), then Reels has more opportunities. Getting a million views for an account with a couple of thousand subscribers is real. nine0005
You shouldn't do that. nine0005
An account for cross-promotion or mutual PR should already have an audience.
The girl offers to subscribe to her Instagram, where she shares her personal.
If the algorithms themselves decide who to show your Reels or post to, then in advertising you set the audience yourself. Instagram offers to advertise in the feed, stories and Reels. 
For violation of the rules, advertising is stopped, and sometimes the account is blocked without explanation.
Subscription is a prerequisite for the draw. This is how sponsors gain a new audience, but after the draw:
The social network also fights against bots and suspicious activity, bans accounts that are engaged in cheating. nine0005
nine0002 Mass following and mass liking
The essence of the methods is a subscription to many accounts that can be the target audience or/and likes to posts of different people. The goal is to draw attention to your account: the user will replace your activity and subscribe in response. But the methods are no longer relevant: users do not respond, but Instagram punishes for such promotion.
