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How to get photography clients on instagram


How to Get Photography Bookings Off of Instagram

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I used to never receive bookings, or even inquiries for that matter, from Instagram. But now I regularly receive inquiries & bookings. And all the inquiries I’m receiving are from ideal clients who want to adventure, hike, & go explore the mountains. Instagram is a powerful tool for paid and organic marketing, you just have to know how to use it.

Posting Good Photos, Optimizing Your Profile, & Using Proper Hashtags

This is pretty much the standard way of using Instagram. Posting good photos & have a captivating bio & a cohesive feed is important. And all of these things are also necessary for the other methods to work. In your bio, make sure you give some insight about you or about how you work. Also be sure to use the business profile so you can add contact buttons. Put your location on there too, you don’t have to add your address, but at least put your city & state. Use the name part of your profile to add something descriptive to make you more likely to show up in searches. Use the story highlights to add things about you, or highlights of your photography.

One of the most effective ways of using Instagram is by using location based hashtags. You don’t really want to use generic hashtags like #photographer or #beautiful, use location specific hashtags such as #tellurideelopementphotographer and #coloradoweddingphotographer. And while it is fun to get featured on certain accounts, those accounts usually aren’t where potential clients find you. So limit your feature hashtags & use more location specific hashtags. To get your posts seen by more people, you need engagement on your posts, especially comments. To encourage more comments, don’t always use quotes that have little to do with the photo. Write something fun about the session or wedding, talk about yourself, ask questions, or give insight into how you work with clients. This will help get you more engagement, which will then help your posts be seen by more people.

Finding Brides & Grooms to Be on Instagram

Did you know that you can find future brides and grooms on Instagram? There are a couple different methods that you can use to find them. You can search for hashtags like #isaidyes or #engaged. You can also search for romantic location hashtags & geotags. Search Google for places like ‘best places to propose in Denver’ or ‘most romantic places in Telluride’. This can give you some locations to search on Instagram where couples might get engaged. You’re especially going to want to check out these locations on days like Valentine’s Day and around the holidays when a lot of people tend to get engaged.

Targeting Couples Using Engagement Ads

You can target engaged people on Instagram using ads. When creating ads for Instagram, you’re going to want to do it from within Facebook Ads Manager, NOT the Instagram app. First you’ll go into Ads Manager and choose ‘engagement’ as your objective. Then create your ad, your goal is to create an ad with a great photo so people don’t recognize that it is an ad at first and like it.  Using this method, you can target only engaged people & only people who have interests similar to your brand. After they like your post, you are going to want to go & interact with them at some point after. Like some photos, follow them, etc. Every once in a while I’ll also message them on Instagram, dropping a link to a helpful blog post.

Growing Your Instagram & Finding Clients Through Using a Social Media Company

Some may frown on using social media companies to grow your accounts. But I have found it to be very effective, not only in growing my following but also in booking clients. Outsourcing your social media can be one of the best things to increase your reach & get more bookings. Instagram can be very effective in marketing, but it can be even more effective if you use it proactively.

For more business tips for photographers, be sure to check out my Facebook group for photographers!

Post Tags: #business#marketing#tips & tricks

How to Find Photography Clients on Instagram – Cherrydeck

There are a bewildering number of social media platforms available to the modern photographer, ranging from rising stars like Tik Tok to established image sharing platforms like Pinterest.

However, there is one social media platform that stands head and shoulders above its rivals when it comes to its ability to help professional photographers showcase their work.

That platform is Instagram.

Boasting over 1 billion users around the world, Instagram is the only major social media network built exclusively around sharing and engaging with images.

While it’s undoubtedly the best social media network to focus your marketing activities on, getting meaningful results on Instagram requires an informed, clear strategy.

Here are seven simple things you can do that can assist you in finding photography clients on Instagram.

Set up a profile for your business

Careful curation of images is critical to building a high-quality audience on Instagram, and that starts with not mingling your personal Instagram content with your professional shots. If you haven’t done so already, set up a separate page for your photography business. 

Ensure that you submit all your business information when you do so:

1. Use a short, clear description of your business in the name field – for example, John Smith Wedding Photographer.

2. Add a longer description clearly defining what your business does, ensuring you are speaking to your ideal target market.

3. Provide a link to your website or portfolio.

4. Submit your location details.

Quality control

Your Instagram profile acts as your portfolio on the platform and should be treated as such. This means you should ensure it reflects your best quality work.

1. Try to stick to using the same filters and styles for your images, this establishes a consistent look and feel for your brand.

2. Only post your highest quality images. Do not post images just for the sake of keeping the account active.

3. Use captions and keep these engaging – tell a story around every image you post. This can improve engagement and lead to more comments on your posts.

Use hashtags

Hashtags make your Instagram images visible in searches for these hashtags as well as in the listings that appear when users click on hashtags on other images.

These can be valuable when used correctly:

1. Be descriptive in your hashtags rather than vague or general.

2. Include your location in some hashtags, focusing on either the location you are in , or on the location you would like to work in.

3. Steer clear of highly competitive hashtags where your image will disappear almost instantly. Any hashtag with over 1,000,000 posts is not going to secure a large audience for your image. Instead, it will bury your image without a trace.

4. Try to target hashtags where you can appear in the ‘Top posts’ section. This will be much easier if you keep your hashtags focused and descriptive.

5. Tag people, businesses and locations featured in your image. This builds engagement with your image and increases the likelihood of your image being shared by others.

6. Create a unique hashtag for your business and use it whenever posting images. This will make images using your brand searchable and shareable.

Go for quality over quantity

This rule applies to many elements of Instagram marketing, and to building up your following in particular.

What would you prefer? 3000 followers who ignore most of your content, or 100 followers who actively engage with and share your work?

The biggest mistake people make on Instagram is thinking ‘big is better’. 

Instead, you want your work to be seen by people who are more likely to engage with it meaningfully, support your work and help you to grow your photography business.

Make connections

Don’t be tempted into thinking that Instagram is a big social media soapbox that was designed for you to stand on and flash your images at random passers-by.

Rather see and interact with Instagram as a community. Find other creator pages that produce content you appreciate and interact with them by commenting on and liking their posts.

You can drive engagement by:

1. Commenting on Stories at other accounts, which will deliver your comment to their inbox.

2. Replying to any comments made on your posts.

3. Respond authentically to captions on Instagram posts rather than simply liking the post or leaving Emojis in the comments.

Be sincere when doing the above and you will find that you are able to build new relationships and uncover new opportunities on the platform.

Combine your Instagram profile with a specialized photography marketing platform

Be prepared to look beyond Instagram when marketing your work.

Cherrydeck is a popular professional photography platform designed to connect professional photographers with new clients.

Signing up is quick and easy, and as a member of our busy community you will enjoy access to:

  • New commissions and collaborations made available on our platform.
  • Tools to boost your Instagram reach and following.
  • Discounts on software for creative professionals via our Partner Deals program.
  • The ability to present your events to our large creative community.

Visit Cherrydeck now to sign up.

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18 Ways to Get Clients on Instagram for Free

You've heard that Instagram has your clients. .. but how do you get them if you're not a mom on maternity leave, a personal trainer, and a pretty blonde? You are first and foremost an entrepreneur. So is it worth trying?

Of course it's worth it!

Look at the accounts of Genius Marketing or Olesya. They are created to attract our potential clients - entrepreneurs - and are promoted without cheating, mass following or mass liking. All subscriber growth is organic. Do you want the same results?

Follow these 18 tips to transform your account in no time:

1. Create a clear strategy

Before you start attracting subscribers, determine what you want to tell them. Think over the main theme of your account and the goals you want to achieve with it.

Create a content plan for the next month. Write briefly what you say in the posts. See how they reveal or complement your chosen topic. You will clearly understand who your account is aimed at and how you will attract targeted subscribers.

Promotion experts told how to create a content plan for Instagram.

2. Research your competitors

Next, find out what is already being written about your topic. Find 3-5 main competitors of and study them. Find out:

  • what is the situation with subscribers in your niche;
  • what types of content are popular and what kind of response they receive among subscribers;
  • the frequency with which your target audience expects posts to be published;
  • how competitors interact with your potential audience.

Ready? Use this information further and update it periodically.

3. Check your profile design

A profile is the first and most important touch with new subscribers. So before moving on, answer a few questions:

  • Do you use keywords in your name and login?

These two fields are indexed by Instagram, so think carefully about them. How do you want your target followers to find you?

For example, we have the keyword "marketing" in both the login and the name. It is on it that we focus on attracting subscribers:

  • Is your profile picture simple, clear and bright? Do you want to click on it?

Forget about various inscriptions, because the picture itself is small, and in the comments it is several times smaller.

  • Does the description reveal the value of your content to new subscribers?

Write short abstracts, add emoticons, use this field to the maximum.

  • Do you have a single clickable link active?

Add the address of your website or social media profiles (Vkontakte, Facebook and others), as well as a YouTube channel or a specific video. Update the link as needed.

If you answered “no” to any of these questions, it's time to start creating your profile.

4. Post daily

Train yourself to post every day 1-2 posts . Thus, you will maintain the activity of existing subscribers and attract new ones. What could these posts be?

  • ask a question and connect subscribers to active communication in the comments, for example, in this way:

  • tell your own or someone else's story and end it with a useful conclusion;
  • share an effective life hack that will make life easier for your subscribers;
  • show how your days go.

Post every day around the same time. You can do it yourself or use automatic posting services. The convenience of such services is that you can relax and not keep track of time. Or prepare a few posts in advance, format them and make sure that your subscribers regularly receive useful information, even when you are offline.

5. Use catchy photos

When preparing each post, pay attention to the quality and relevance of the picture. It should distinguish you from many other publications .

Get people interested so that they click on the photo and read your post, and then go to the page and subscribe. Take photos of yourself, capture everything around you, or share personal images. Try to avoid long-standing photos that you found using the search.

6. Add hashtags

You can add up to 30 hashtags to each post. With their help, your subscribers find you. Use as hashtags: interests and hobbies of your target audience, events and places where it happens. Write them in the comments (and not in the "body" of the post itself) in order not to draw too much attention to them. Use popular hashtags and come up with your own.

Go through the pages of your subscribers and competitors. Choose those who fit the idea of ​​your target audience. Research the hashtags they use and add them to your posts.

Also, do not use hashtags: #likeforlike #Followme and others, as they attract untargeted followers.

Topic article: 5 myths about Instagram hashtags.

7. Add geolocation

Find out where your target audience is, and add them to your post. If you're blogging about travel, also tag the place you're blogging about. Show your potential followers that you have the same interests as them.

8. Add text to the photo

Catchy photos alone are not enough, there are already too many of them. And more and more people come to Instagram not to watch, but to read. You have 2200 characters in the photo description. Use them.

Try to fit all the text in the description. It is better to break the post into several parts, rather than publishing an additional 4-5 comments.

Remember that in the feed your subscribers see the first three lines . Give them special attention. You must interest the reader to read the entire text: add an appeal, ask a question, start telling a story and cut it off at the most interesting place.

9. Post multiple stories per day

Instagram allows you to post up to 30 stories per day. What is the benefit of this relatively new tool?

  • You can post different cool photos and videos while leaving your account within the selected topic.
  • Stories are always at the top of the page of your subscribers, and they see them immediately after entering the application;
  • By publishing stories not at once in a batch, but, for example, several times per hour, you are constantly closer to the top of the list.

Add captions, emoticons and stickers to your photo or video (they became available in one of the latest Instagram updates). You can also post not just a photo, but any photo in the last 24 hours. Convenient, right?

10. Post one live video per day

This is a new feature, but bloggers and entrepreneurs alike are starting to use it. Be in the forefront and use all the benefits to the fullest. Your live video will appear in the same line where the stories are placed, only next to the photo there will be an inscription live. And will always be at the beginning of the list.

What should be done?

  • Determine the time when most of your subscribers are online.
  • Post an announcement post in your account.
  • At the appointed time, go to stories and select live.
  • Start recording.

11. Mix different types of content

Don't let your followers get bored. Post different types of content in your account, namely, alternate:

  • video and photo;
  • posts with long photo descriptions and short quotes;
  • personal photos, landscapes, architecture;
  • business stories with posts about your holiday or family.

12. Follow other accounts

If you have recently created your Instagram account, then you have a small number of daily subscriptions - 20, 30, 40 per day.

Take the time to study new readers daily. And subscribe to those who are your target audience. In this way, you encourage them to respond more actively to your publications.

Also find your target followers with hashtags, geolocation and your competitors. You can subscribe to 50 people per hour. So go ahead!

13. Comment on your followers

Do you want your readers to be more active? Start chatting with them… in their account. Show interest, read posts, write comments. Just let's agree: mind you, without the attendants "super", "I like it", "well done."

Are you interested in such comments yourself? Or do you want to start a correspondence of comments that way for 30 to each post? Your subscribers want it too and will be grateful to you for such an opportunity.

Write detailed comments, ask questions start a discussion. This will draw attention to your account and your followers will become more active.

14. Comment on popular bloggers

It is always useful and important to know the interests of your target audience. Find bloggers your readers follow and start chatting with them in the comments. Train yourself to stand out from others.

Very good way to get attention: write something that most people disagree with . Get others to argue with you. The main thing at the same time is not to get personal and stay within the bounds of decency.

By the way, this is where the right profile photo plays a huge role. Is it bright and eye-catching? Super. This means that the likelihood of a transition and subscription to your account increases.

15. Share your profile

Reach as many potential customers as possible. Add a link to your account in the signature of your mailbox and on pages in other social networks. You can also send out a mailing list to the email address database and invite your followers to join you on Instagram.

Make it a rule: wherever your target audience may be, publish a link to your account.

16. Connect statistics

Do you want your posts to instantly gain a lot of likes and comments? Post them when most of your followers are online . To do this, connect statistics to get access to this data.

In my case, it's best to post at 10:00 and 17:00. And on Thursdays and Saturdays, pay special attention to the notes and give all kinds of “goodies”. What do your statistics show?

In order to connect statistics to Instagram, you need to create a page on Facebook, and then switch to the company profile: How to view statistics on Instagram0026

17. Use advertising

The easiest and most effective way to reach your target subscribers is through advertising. Correctly define the audience, write a short catchy text - and you're done.

Advertising on Instagram is just beginning to develop. Remember how many ads usually slip through your feed? 1-2 max. This means that readers are not overloaded with advertising messages and are more loyal to them.

18. Take part in marathons and flash mobs

What are the benefits of such activities? First, only "live" people participate in them. You won't see any ad accounts here.

Secondly, you can show yourself and look at others. Participants of marathons and flash mobs are open to communication, , so it is very easy to establish friendly relations with them. And if you write interesting posts as part of these events, then the growth of subscribers is guaranteed to you. And these will be active target subscribers.

Also, post reviews of the events you attend. This is a good way to attract subscribers from one "hangout".

For example, we have the hashtag #intensivegm, where you can find many of our students. If you have been trained with us, add an entry. This will allow new students and interested entrepreneurs to find you and possibly follow your account.

Conclusion

In order to achieve fantastic results on Instagram, you need to:

  • increase the activity of existing subscribers;
  • comment on posts by your target audience or popular bloggers;
  • to take part in various "movements";
  • daily publish posts, stories, live videos.

Instagram loves active users. If your posts get likes quickly, he is always willing to promote them. There are no secrets or tricks here. Only analysis of competitors, study of statistics and constant work on improving your profile.

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How to find clients on Instagram (16 working ways)

How to maintain a profile in order to constantly monitor the growth of the audience, and why even high-quality stock photos can alienate followers? In today's article, we will figure out how to find customers on Instagram and what you need to do to attract the attention of active users of the social network.

Who can find clients on Instagram?

Alas, not all users are ready to perceive Instagram as an effective business tool. “I don’t need it”, “how can bright photos help?”, “My target audience is not there”, “too difficult” - such phrases can often be heard from the lips of users who have just stepped onto the Instagram path and do not want to understand anything. targeting, neither in geolocation, nor in other important aspects.

Remember one simple thing - Instagram is not needed only if you rent excavators. In other cases, this social network is a great way to attract and expand the target audience, understand the interests of potential buyers and establish two-way communication with them.

So who needs Instagram anyway? Let's figure it out:

  • If you sell goods, the main incentive to purchase which is the visual component . This category includes clothing, accessories, shoes, decor, jewelry.
  • When buying your products, customers rely more on emotional impulses than on rational grain. For example: books, children's toys or balloons.
  • If you are engaged in the creation of unique products (objects of art, decor, handmade).
  • If you produce something that “buy with the eyes” (beauty services, design, confectionery, excursions, events).
  • If you have creative products in your arsenal that can produce on users “wow-effect” (construction table, unusual frying pans for making pancakes, heated slippers). By the way, extraordinary things found in the open spaces of AliExpress are successfully sold on Instagram.
  • If you own a local business (coffee shops, car washes, hostels).
  • If your product costs significantly more than than your competitors.

Where to start?

If you are just planning to break into the Instagram environment, you should carefully consider the concept, strategy and all sorts of little things that in practice play a decisive role in promotion. Which?

Profile design

Here are a few points to pay special attention to:

  • Decide on the concept. It is important to clearly understand how your account will differ from competitors' profiles, as well as what benefits it will bring to your audience. Try to fit its essence into one capacious sentence, avoiding cumbersome constructions, for example: “VEGAN desserts and coffee with vegetable milk”, “Landscape design on the fingers”, “Turnkey apartment renovation”.
  • Give the profile a simple and clear name. It will be great if you can integrate keywords into your nickname, by which followers can easily find your page.
  • Add a call to the description. Why is it worth subscribing or following the link provided in the profile.
  • Post a link. Even if you don't have a website, it doesn't matter, you can specify a link to a Telegram channel or any messenger in your profile header.
  • Take care of the avatar. It should not contain small details and hard-to-read names. A logo, brand symbol, or product/service image are all great options.
  • Use Stories Highlights. They can fix prices for services, customer reviews, information about current promotions, the address of an offline point.
  • Get to know your audience through posts. The first posts (it is desirable that there are about 10 of them) should be dedicated to your brand, account idea, assortment, and so on. Firstly, it will help to get the target audience, and secondly, it will make the followers the future “lawyers” of the company.
  • Make a content plan. In order not to experience the pangs of a creative crisis, make a content plan for about 1-3 months in advance. So you will not only save time, but also save yourself from a lack of inspiration.
  • Synchronize your profile with other social networks. Make sure your smartphone has two-factor authentication enabled, sync with contact list. What for? You will need this for further magical actions aimed at attracting followers.

Posting frequency

An empty account will not attract the attention of customers, so we recommend that you first publish at least a few posts that reflect the concept of your brainchild.

Better prepare content two months in advance. The regularity of is a reliable guarantee of a constant influx of new subscribers. Posting frequency depends on the type of business. For example, if this is not an online store with a lot of products and categories, then you can limit yourself to 15-20 entries per month.

Photo

Active Instagram users have long developed banner blindness, so they automatically reject stock photos in the feed and label them as something fake.

Photos are best taken with the latest smartphones that are equipped with high resolution cameras. Avoid harsh filters and intricate graphics . Now, instead of “pink clouds against the azure sea,” subscribers value natural and “live” content more. Unleash your imagination and creativity!

Posts

Text support under the photo should be clear and informative. To increase sales, a brand can motivate customers with pleasant bonuses, promotions and regular discounts.

Try to avoid "water" and vague wording. Yes, epithets and speech turns are fine, but do not forget about the specifics. In addition, use emojis that sell phrases, catchy headlines, bulleted lists, and other auxiliary tools that will enhance the perception of information.

How to attract customers on Instagram

First you need to create an account, come up with a concept and work on the visual. Stock photos and texts of the same type will not work in this case. Quality content is the basis of success on Instagram and you need to come to terms with this fact.

Let's say that things are going great with the content, but what if the followers are still in no hurry to subscribe to the profile? Then read the following paragraphs and note for yourself effective methods of attracting.

Regularly post photos

Regularity - this is the factor that will help you get an army of subscribers as quickly as possible. Get into the habit of posting at least 1-2 posts per day , this will fuel the interest of existing followers and attract the attention of new ones.

Just don't panic, thinking that 2 entries a day is a catastrophic amount. Ask your subscribers a burning question, share a funny story, or tell an effective life hack. There are a lot of options for ideas for posts, you just need to turn on your imagination a little.

Advice: it is desirable to publish posts at approximately the same time.

Don't forget about the text

Let's reveal a terrible secret: not only attractive pictures are important for followers, but also high-quality text. Alas, you won’t be fed up with one visual, so you will have to learn the art of writing competent and interesting longreads.

If there is really a lot of information and you want to fully convey it to the reader, then break the text into several parts, and do not publish additional comments.

Remember that only 3 first lines of are visible to users in the feed, so try to make them as exciting and intriguing as possible (use a provocative title or question).

Research your competitors

If you are selling a product or service that your competitors are already promoting, you can safely “borrow” some followers from them. Just do not flatter yourself, because in the future a similar fate will most likely befall you.

You can search for competitors manually using hashtags, or use external resources (for example, trendHERO ).

It is important to understand that not all competitors gain a high-quality audience, so we recommend additional filtering of followers. Also, try to keep track of how your competitors are developing and what methods they use to attract customers.

Use pictures that are catchy

Stock photos, alas, will not help you gain an army of loyal followers, so we recommend paying special attention to the visual component of the profile. You have to stand out among many competitors.

For example, you have a cozy coffee shop in the city center. Display creative compositions, take mini-interviews with employees, create short videos with mouth-watering desserts, post customer photos and backstages.

Add hashtags

Use hashtags that match the interests of your target audience, because this is how you can attract the attention of new followers. Analyze the accounts of subscribers and competitors. Study the # they leave under their pictures.

Tip: Post hashtags in the comments so you don't distract your followers from your post.

Be aware of geolocation

If your business is tied to a specific location, then geolocation will help to direct the “charm” of content only to the audience that is likely to be interested in the services provided.

For example, you sell suitcases, which means that your potential target audience is users who have checked in at airports in the region.

Do not neglect Stories

Now the lion's share of Instagram users prefer to look at Stories rather than monitor the feed, so don't forget about this useful tool.

Talk to your followers, conduct surveys, post backstages, share interesting videos and bright pictures using stickers and cool fonts.

Mix

So that subscribers do not get bored and run away from you with someone else, combine different ways of running the Feed. Post photos and videos, alternate longreads with short descriptions, and share fascinating stories about the difficulties of running a business with your followers.

Follow other accounts

If you have just started a page, you can type followers manually. Take the time to study your target audience and follow only those people whose interests coincide with your activities. This will help motivate users to respond more actively to publications.

Just don't exceed the limits so you don't get sent straight to the "shadowban"!

Mass liking and mass following

Mass following and mass liking is the recruitment of an audience through the performance of mass actions. You subscribe to other people, put likes under their posts. They, in turn, subscribe to you. You can perform these steps manually, or you can make your life easier and use a special application. For example, Instaplus .

Leave comments under the posts of followers

An old but very effective method. Just please avoid hackneyed phrases from the category: “beauty”, “super”, “I like it”. Leave detailed comments, discuss, ask questions.

Link to other social networks

Linking to a personal Facebook page works well for a personal account. You can get followers on Instagram through the active link in the description.

Tell the world about yourself

Well, with the world we went too far, but the message is clear. Let your customers know that you finally have an Instagram page. You can do this by mail or messenger.

But you need to get followers, not bother the audience, so it's better to immediately mention in the message about the benefits that people will receive by subscribing to your profile. For example, you can appease them with a small discount or bonuses.

Make your own contest

An old, proven, and very effective way to get an impressive number of followers. It is necessary that the participant subscribes to your profile and posts a post with a page mark. Then you must choose the winner and solemnly present him with a gift.

An important nuance: only your production should serve as the main prize. For example, if you sell lamps, but will play among iPhone subscribers, everyone will take part, and not just your target audience.

Post user-generated content

Don't forget to periodically post photos and posts from clients on the page. If the buyer sent you a review about the product, take a screenshot and post it in your story. And the person is pleased, and you received the content.

So, for example, on the MIF publishing house account, photos and reviews of books from readers, subscribers and buyers themselves are often published.

Attract influencers

Commenting on bloggers is, of course, good, but it is better to interact with influencers in the format of constant cooperation. There are several options - order advertising (in posts or stories), or make an opinion leader a brand ambassador for .

By the way, due to the pandemic and quarantine restrictions, online advertising rates have dropped significantly ( on average by 25–30% ). Companies are cutting budgets, so content creators have to adapt their appetites to new realities.

Buying ads in stories is the cheapest. This method is suitable even for representatives of the small business segment. Give a blogger a promotional code or a link with a UTM tag, and you will understand how many orders you received from him.

Ambassadorship is a relatively new format of cooperation that the audience has not had time to get bored with yet. What does this term imply? You enter into a contract with an influencer, under which he undertakes to publish a certain number of advertising posts per month, do unpacking, test products and talk about promotions. Conditions are negotiated on an individual basis.

trendHERO will help you check bloggers' accounts for cheating and find out who will give a result and who will bring neither sales nor subscribers.

Check an influencer for free

Tips and tricks

So, we figured out the main methods, but what actions need to be taken in order to keep the attention of the audience, make it loyal and at the same time gain more subscribers?

Here is a list of tips that can be used as a beginner guide on Instagram:

  • Post Stories. Recent research shows that brands that actively use Stories engage their audience better. Try to upload at least 5-7 stories per day. The more, the more effective, but even in this case, it is important to know when to stop (followers can get tired of the abundance of bright pictures and meaningless videos).
  • Don't try to create the perfect picture. Being perfect is boring, so we are all for natural light, live photos and funny videos. Content like this helps you get closer to your audience, which means it increases your chances of getting new followers.
  • Go live from time to time. It will be cool if you use your imagination and come up with a regular column. For example, you can answer the most popular questions of followers every week or discuss important topics with them live.
  • Be systemic. Post at about the same time, keep track of the statistics and make a content plan, including questions and topics that may be of interest to followers. Just don't try to please everyone at once. Stay true to your vision and strategy.
  • Don't hide. Even if you maintain a brand page, this is not a reason to hide your face from the prying eyes of the audience. Demonstrate yourself, your team, your visitors. Firstly, such publications look very fresh and organic, and secondly, they collect more likes and comments.
  • Engage followers. Polls, contests, voting are your faithful companions in the struggle for the attention of the target audience. Post interactive stories, periodically arrange like-times and ask the opinion of subscribers.
  • Do not be afraid to ask for something. “Like a new post”, “leave comments”, “share your impressions” - calls that will help you significantly increase your reach and improve communication with users.
  • Analyze statistics (this option is available for business accounts). This will help you understand which posts get proper feedback and which ones should be discarded.

Do you want to know the audience of your account better? Then use an effective online service trendHERO .

Conclusion

Systematic work with content, a well-designed strategy, analysis of statistics and continuous correction of errors - this is a combo that will help you collect 1,000-2,000 subscribers under your wing in a few months.

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