How to get partnerships on instagram


Partner With Brands and Earn With Instagram's Branded Content

EARN WITH BRANDED CONTENT

Your followers look to you to share the brands and products you love. And as you grow, you can start getting paid by brands for sharing that intel.

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INTRODUCING

Instagram’s creator marketplace: Where brands and creators can more easily build branded content partnerships

GET GOING

How to get started with branded content

BRANDED CONTENT TIPS

Sharpen your branded content game

Just do you

Followers can tell right away when a partnership is out of character for you. So stay true to your style and only partner with brands that really speak to you.

Own your partnerships

When a brand sponsors your content, they’ll expect to see their product front and center. And your followers will appreciate your transparency as well.

Create mobile-friendly content

Always capture video content vertically. And since content is often viewed without sound, try to add copy throughout or enable subtitles in advanced settings.

Prohibited and restricted categories

Certain products, like drugs and weapons, can’t be promoted as branded content. And others can only be promoted with restrictions, like alcohol. See the full list.

Format restrictions

Don’t include pre, mid or post-roll ads in videos or audio content. Don’t include banner ads in videos or images. See what it looks like in our visual guide.

Always disclose paid partnerships

If you’re getting paid in any form for your content, you’ll need to add a Paid Partnership label. Unsure if yours qualifies? Check out our full list of scenarios.

EARN LIKE A PRO

How to earn with branded content

Since you’ll negotiate the terms of every branded content deal, each will be different. But it’s always a good idea to provide the brand with data, like your number of followers, average number likes, views, comments and shares your organic content and past branded content deals have received. All of this will help back up why you deserve a certain rate.

Find more ways to earn.

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CREATOR SPOTLIGHT

The golden rules of brand deals according to @chazsmith

Figure out how to include the brand in a video you’re already planning. Write a skit where the brand gets sprinkled on as a nice “seasoning” at the end. And create stuff you love, not stuff you think will perform well.

Questions?

What if my business partner doesn't appear in search results when I try to add them as a brand partner?

Ask your business partner to be approved or select “Send Request” when prompted after you attempt to tag your business partner.

LEARN MORE

Do I need to use the Paid Partnership label for things like free trips or gifted product?

Yes, anything received from business partners counts, whether it be money or otherwise.

LEARN MORE

How can I enable brands to promote my posts?

You need to give permission before businesses will see the option to promote your branded content posts. Then there are a few steps to follow.

LEARN MORE

WANT MORE?

More ways to earn on Instagram

BONUSES

Earn money based on the plays of your reels.

SHOPPING

Selling has never been this easy or fun.

BADGES

Another way for fans to show their support — beyond likes and comments!

How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post.

But the idea of getting your posts sponsored might seem laughable to you. You're not posting pictures skydiving in Australia -- you're posting pictures of your brunch. However, you could be more marketable than you think.

Instagram has become an insanely popular channel for brands to promote their products. In fact, Influencer Central found consumers consider Instagram to be the sixth most effective at influencing their purchasing decisions.

Instagram's popularity might make you feel the platform is already too crowded for you to stand out. But here's the thing -- brands are quickly realizing the power of normal people to promote their products. Micro-influencers, or people with a small number of followers compared to the big players, see the most engagement out of their audience.

Think of it this way: I'm going to trust my best friend's advice over Kim Kardashian's when I'm purchasing a product. I trust my best friend, we share similar interests, and I know she's genuine with her advice (no offense, Kim … ).

It's the same concept for micro-influencers -- with the right strategy, your audience will begin to see you as one of their real friends. The more they trust your advice when seeking out purchasing decisions, the more likely you are to get sponsored.

Here, we're going to show you everything you need to do to get sponsored on Instagram, even if you currently have zero followers. Keep reading to get started or click the links below to jump to a specific section of this article.

  • How to Get Sponsored on Instagram
  • What's a Sponsored Instagram Post?
  • Using #ad and #spon Hashtags

How to Get Sponsored on Instagram

  1. Define your brand.
  2. Know your audience.
  3. Post consistently.
  4. Use hashtags and geotags.
  5. Tag brands in your posts.
  6. Include contact information in your bio.
  7. Pitch paid sponsorships.
  8. Know your worth.

1. Define your brand.

You'll see the best engagement if you're able to define your niche. Do you want to post food and health related content, or focus on fashion? Whatever the case, it's important to establish your brand.

Besides the type of content you post, branding has a lot to do with your overall aesthetic. How do you want to style your posts? What's your messaging? To further solidify your brand, you might want to consider creating a cohesive feed theme (use these feeds for inspiration).

Specificity is key. A good influencer's posts are distinguishable and unique -- when a user is flipping through her feed, she'll be able to pause and recognize every time she sees a post from that influencer. As she continues to see similar content, she'll grow to trust that brand as an expert in the field. If the influencer suddenly and randomly changed course, the user might not understand or trust the content anymore.

Additionally, you might want to connect your Instagram brand with an online presence. Creating a website with similar aesthetic and messaging is a good way to do this -- the more you unify your social media accounts, the easier it will be for brands to distinguish how you can help them.

2. Know your audience.

Knowing your audience is critical for convincing a brand to work with you. It's mutually beneficial for you, as well -- if you understand your audience, you're able to correctly identify which brands will see the most success from using you as their sponsor.

Start by gathering the basics -- what is the gender, age, and geographical location of your core demographic? Which of your posts do they like the best? What times of day do they respond best to content, and what can you infer from this?

The demographic information you gather will help you pitch partnerships with brands. Brands want to know who they can reach if they work with you. Explaining "You'll be reaching thirty-something, working women, primarily from New York, who often use Instagram first thing in the morning and prefer fitness content" is certainly more powerful than saying, "You'll be reaching women."

3. Post consistently.

CoSchedule gathered research from 14 studies to identity how often you should post on social media sites. For Instagram, they found you should post a minimum of once a day, but can post upwards of three times a day.

CoSchedule also found 8:00 AM to 9:00 AM, and 2:00 AM, are the best times to post.

To grow your following, it's critical you post at least once a day. Instagram's algorithm favors new and fresh content, and you don't want your audience to unfollow you or forget about you from lack of consistency.

However, you'll need to figure out what works best for you and your audience. Perhaps your audience feels bombarded when you post three times a day, or maybe they prefer it. Maybe your audience engages most with your posts at noon. It will take some trial and error, as well as Instagram metrics tools, to figure this out.

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4. Use hashtags and geotags.

Hashtags make your content more discoverable, so they're necessary for growing your following. You can use up to 30 hashtags per post, but TrackMaven found nine to be the optimal number for boosting engagement.

You'll want to use hashtags as relevant to your content as possible. You'll also need to check to make sure the hashtags you use aren't broken or banned (take a look at this list of banned hashtags if you're unsure).

It's critical you choose hashtags that aren't too broad. #Healthyliving, for instance, has over 20,000,000 posts, while #healthylivingtips only has 13,000. The less competition, the easier it will be for your content to get discovered.

When you peruse a hashtag's page, you can also get a deeper sense of what types of content your post will be up against. #Healthylivingtips might typically feature posts with food recipes, while your post is about cycling -- this could defer you from using that hashtag.

Geotags are equally important, but for a different reason. Geotags can help people find you if they're interested in a certain location. This helps you gain more followers, and it also helps you appeal to brands that are interested in reaching a certain demographic. For instance, maybe a boutique sees you often post fashion tips from the California area, and they're looking to appeal to people in that region -- it's a win, win.

5. Tag brands in your posts.

Okay, now you're officially ready to begin reaching out to brands. You've defined your brand and audience and have created some quality, authentic posts. Now, you should have a pretty good idea what types of businesses would benefit from a partnership with you.

It's important to start small. If you're interested in skincare, don't go straight for Estee Lauder -- instead, try tagging small skincare start-ups you've seen across Instagram already.

Let's take a look at an example -- @Tzibirita, a travel influencer, posted this image of herself wearing a Paul Hewitt watch. The image is high-quality and fits with her brand, and she tags @paul_hewitt in her description. Even if you're not paid by Paul Hewitt, you can still post the same type of content and tag their brand in the post. Ideally, it will at least put you on their radar.

Begin with small brands and tag them in your descriptions. Engage with your audience by responding to comments like "Where can I get one?" or "How much?" and the brand will soon see you've proven yourself a suitable sales partner.

6. Include contact information in your bio.

Consider your bio a chance to signal to brands your interest in becoming an influencer. Include an email or website so they can reach you, and include a press kit if possible.

For instance, @tzibirita doesn't waste her bio space. She includes her email and website, and even adds a title -- "content creator". Brands will have no doubt she's open to doing business with them.

Furthermore, you should use a website or blog as your chance to expand on your brand and demonstrate your versatility. Consider adding a Press Page to your website, so brands can take a look at your services. Once you begin sponsoring brands, you can add them to this page so brands can see you have influencer experience.

7. Pitch paid sponsorships.

There's nothing wrong with reaching out to brands and offering your services. With the right pitch, you might be able to land some gigs without waiting for brands to find you.

Look for brands that clearly invest time and money into their Instagram presence. You might start by researching what similar influencers in your industry already sponsor. Remember, it's okay to start small. Working with smaller brands will allow you to build a portfolio.

Once you've curated a list of brands that might want to partner with you, send them an email. In your pitch, clearly and briefly outline who you are, what you do, and any achievements you have in the field that make you an expert. Then, explain why you're a good fit for the brand, and include data such as follower count and average engagement rate.

Alternatively, you might consider sending a brand a DM straight from Instagram. It's certainly more relevant to the job you're vying for, but it might get lost if a brand get hundreds of DMs a day.

8. Know your worth.

Make sure you know how much you're going to charge when brands reach out to you. The industry standard is $10 for 1,000 followers, but it could also vary depending on how many likes you get per post. Additionally, as you grow, you'll be able to charge more.

While you'll want to have a minimum set, you can negotiate to encourage brands to pay more. Perhaps for $300, you'll throw in five Instagram Story posts, and a link in your bio to their website for 24 hours. You can use other Instagram features to sweeten the deal.

Once you have your pricing structure nailed down, you'll need to know how to sponsor a post on behalf of the brand you're working with. Now, keep in mind there are two different kinds of "sponsored" posts: those for which brands pay Instagram, and those for which brands pay another user.

Confused? Here's what I mean:

What's a Sponsored Instagram Post?

A sponsored post on Instagram is paid for by the poster to reach a wider audience. There are two main types of sponsorships: In one, a brand creates a post and pays Instagram for access to a custom audience. In the other, a brand sponsors another Instagram user -- often called an "Influencer" -- who creates a post that features the brand in some way.

Here's more detail on each type of sponsored post:

Promoted Posts & Ads

Just like Twitter, LinkedIn, and Facebook, Instagram comes with a native ad management platform. Advertisers can use this tool to customize a target audience -- using attributes like age, sex, location, and interests -- and invest a specific amount of money to getting their post in front of Instagrammers who identify with this audience.

The thing to remember here is that the advertiser is making and publishing the post. They're paying Instagram for the audience they want access to, but the post is theirs to create.

Paid Sponsorships

Paid sponsorships take place between a brand and another Instagram user. Typically, this user has a personal brand and attracts an audience of his or her own. This user is often called an "influencer."

This person can then use the steps explained earlier in this article to find and work with brands that appeal to a similar audience. When they find a brand who wants to sponsor them, they can charge this client a certain amount to create a post that features their product or service. Think of it like social media product placement; just like a business might pay a TV show to have their brand of soda on the countertop in the series finale, they can also pay a person on Instagram to hold that same soda in a picture on their Instagram feed.

Clearly there are more creative sponsorship ideas you can come up with -- I decided to go with a cliché ...

Influencers are similar to Instagram's ad manager in the sense that they both draw an audience that brands might not otherwise have access to. However, the differences in this type of sponsorship are that the brand is paying the influencer -- rather than Instagram -- for access to their audience, and the influencer -- rather than the advertiser -- is the one creating and publishing the post.

There are numerous influencers for each industry. Here's a big list of today's known influencers and the types of audiences they attract.

Using #ad and #spon Hashtags

In the past couple years, brands have come under fire for hiring influencers but not making it clear to the audience that these influencers were getting paid.

Department store Lord & Taylor, for instance, settled charges with the FTC in 2016 after paying 50 influencers to wear a dress in their posts without hashtagging #sponsorship or #ad.

Influencers are supposed to hashtag #ad or #sponsored in posts they're being paid for, but these tags make some brands uncomfortable because it makes the post appear inauthentic.

In 2017, Instagram released a paid partnership feature to combat this issue -- if you tag a brand in a post and the brand confirms the relationship, the ad will be marked at the top with a "paid partnership" label. This also helps the brand gather data regarding how well the campaign is performing.

It's critical your followers know if you're getting paid to promote a product. Ethics aside, it could destroy your account's credibility if you're caught, and lose everything you've worked hard to build -- namely, an authentic, trusting community.

If you truly don't want to post #ad or #spon, there are some ways around it -- for instance, Airbnb created the hashtag #Airbnb_partner, to signal a paid partnership without using the word "ad".

When in doubt, adhere to Instagram's policies. You can read Instagram's branded content policies in full here.

Ultimately, getting sponsored on Instagram isn't easy -- it takes time, effort, and perseverance. But if you work hard to differentiate yourself in the industry, and connect on a personal level with your followers, it can be extraordinarily rewarding.

How to make a collab post on Instagram

The Collab feature on Instagram* is another way to collaborate with brands and bloggers, or simply make a collab post with a friend or family member.

We tell you how to set up the function, about its advantages and the purposes of introducing it into the social network.

What are collaborative posts on Instagram and why

A feature known as “Collab” or “Invite a Collaborator” was tested in early 2021 in several countries, including the UK and India, and launched worldwide in October. Collaborative posts are now available for any open account.

Collab allows you to share posts and videos on Instagram* with another person so that no one has to duplicate content. Both authors of the post will be listed, and the post will collect total likes, views, and comments.

Collaboration posts can be used by media personalities to announce collaborations, influencers to interact with brands, and ordinary users to post a video about a vacation with their best friend.

For example, Kourtney Kardashian and her fiancé Travis Barker used this feature on Halloween to show couples' costumes from Tim Burton's Edward Scissorhands.

At the top right, you can see that the post has two authors, kourtneykardash and travisbarker. Click on the accounts and find that both users have the post, with the same engagement rates

The feature is very easy to use after a little practice.

How to post a joint post on Instagram*

To make a joint post, click on the plus in the upper right corner or bottom center of the screen. You will be taken to the creation menu. Next, follow the usual steps to create a post or rils. When you go to the menu where you can add a signature, click "Tag people" - a separate screen will open.

Next to the "Add tag" option, you will see the "Invite collaborator" function. Click and then find the account of the person you would like to invite to create a shared post.

You need to know what a collaborator's username looks like in order to search for it.

Multiple users can be selected, up to a maximum of 20. Note that 20 is the total number of participants. It includes both co-authors and people you simply tag in a post. You can tag 10 people and 10 co-authors, or 20 co-authors and no one else.

In the process, you will see a pop-up message "If [co-author name] accepts the invitation, this person will be credited as the author of your publication and it will be made available to their subscribers."

This means that you cannot unilaterally designate someone as a co-author of a joint publication. You can only invite a person to cooperate, and he can accept or decline the invitation.

By the way, if you were invited to become a co-author, and in the future you want to remove yourself from this post, just go to the post menu and click "Stop sharing"

Have you added all the co-authors you wanted? Click the "Done" button in the upper right corner of the screen to save the settings, then publish as usual.

To recap:

  • Create a new Instagram post* as usual.
  • Click Tag People when you get to the headings screen.
  • Click "Invite Collaborator" - the button is next to the "Add Tag" option.
  • Use the search box to find collaborators you want to collaborate with.
  • Click "Done" in the upper right corner of the screen to send the invitation to the shared post.
  • Post as usual.

For Reels co-publishing, the process is the same - record and edit as usual. Check Preview that everything looks correct, then click Next to get to the sharing options. On this page, click on "Tag People" to access the "Invite Collaborator" tag, and follow the outline.

Read also: How to check Instagram* for cheating: instructions.

Benefits of collaborating on Instagram*

Collab is a great feature to reach new, relevant audiences, but you have to make sure the content works for all collaborator channels. For example, you sell high-quality coffee makers, and the co-author sells great coffee. Co-authoring a post is a good idea, as the audience is interested in both.

Several clear advantages for joint posts on Instagram*:

  • Collab eliminates the publication of almost identical posts with friends.
  • The collab increases the reach of the audience, as it is available to both your subscribers and the co-author's subscribers.
  • A new audience can easily turn into subscribers if you collaborate with someone from your own or a related business niche. You can also reach your audience with hashtags. Read about it in the article “Hashtags for gaining followers on Instagram*: varieties, effectiveness, examples”.
  • You can get more likes and comments. It has not yet been proven that this will help boost the Instagram algorithm *, but it is possible that the social network will begin to give preference to this type of publication.

But consider the inconvenience : a joint post will be placed in the profile grids of both authors. This can be awkward when scheduling your posts in the same style. Consider the aesthetics and layout of both accounts before co-writing something.

Head of Instagram* Adam Mosseri: joint posts on Instagram* VS duets of TikTok

Instagram co-authorship* is for general posting, not co-creation.

Duets on TikTok allow you to record your own video along with the original based on another user's video.

A diction lesson is an example of a TikTok video created specifically for duets. Any user can take it as a template and complete the task by filling in the pauses after the speaker's words

Duets on TikTok and co-authorship on Instagram* introduce the creator of the video to a new audience, which is usually not very good on Instagram*. This is not my opinion, the thought was voiced by the head of the social network Adam Mosseri.

Instagram* is a platform where brands and influencers can stay connected to audiences they have built elsewhere. It's getting harder and harder to use Instagram* to acquire followers from scratch.

This is a problem for Mosseri, who wants Instagram* to be just as good at getting new creators noticed as TikTok.

Adam Mosseri, Head of Instagram*

“Instagram* is much better at helping content creators who have already made a name for themselves on the platform. TikTok is better at identifying new and young talents, and, first of all, helping them to open up.

And we want to be really good at it. Historically, we have paid less attention to this, but I am pushing my teams in every possible way to ensure that this “boy” (Collab) becomes better.

Mosseri acknowledges TikTok's ability to create social media stars, which he believes Instagram should also have*. Collaborative posts compensate for one of the main weaknesses of Instagram * and allow you to attract followers without an existing audience.

Theoretically, the function of joint posts will help to identify smaller accounts, but for this, there must be connections - promoted accounts with which they could begin to cooperate.

Content creators who don't have good connections or a large audience won't benefit much from collaborative posts, but this is a step towards Mosseri's goal of doing more with this "boy", Collab.

It can be concluded that the company plans to develop and improve joint posts.

The delayed posting service SMMplanner works in a similar way: it constantly adds new functionality and improves the existing one. Now this is a whole set of SMM tools with analytics, photo and video editors, a reposter from Instagram * and the site's RSS feed to all popular social networks and various other features.

Register here - to test all the features you will have 14 days of free access to the professional plan instead of the standard week. Then choose any of the PRO plans or the free version, depending on your needs.

How to enable monetization on Instagram and earn

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When you invest a lot of time and effort into developing your Instagram account, you want it to somehow pay off. But direct monetization is not available, that is, the social network does not embed ads directly into your content and does not share part of the income from advertisers, as YouTube does.

But there are other ways to enable monetization on Instagram. We talk about five options for making a profit from a social network.

The level of income for all monetization methods depends on the number of subscribers and coverage. The larger the audience, the more you can earn.

Content
Article reading time 5 minutes

Method #1: Selling ad integrations

Method #2: Selling your products and services

Method #3: Paid access to close friends content

Method #4 : affiliate programs

Method number 5: attracting traffic to another site

Method #1: Selling Ad Integrations


One of the most popular ways to monetize Instagram is by selling ads, where advertisers pay you to mention their brand or praise a particular product and recommend it to your audience. There are several options for such integrations:

  • native advertising, when you do not advertise the product directly, but show options for its use or simply place it in the frame while filming another story or photo shoot;
  • mentioning a profile, when you mark an advertiser's account in the description of a photo or story, and people can go there to subscribe or place an order;
  • active link - it can be posted in stories if you have more than 10,000 subscribers: you can link to the advertiser's website or his chat bot in one of the messengers.

All three integration formats can be sold to advertisers. But keep in mind that native ads are more often bought from millionaire bloggers, and not from novice influencers with a small audience reach.

An example of how advertising in your account might look like: a product demonstration and a link to a page where you can buy it.

To start making money selling ad integrations, tell advertisers that you can promote their products. There are several ways to do this:

  • write to small companies, talk about your audience and reach, and offer to buy advertising on your profile;
  • leave contacts in the profile header where you can be contacted for PR issues;
  • register on advertising exchanges on Instagram and offer your services there.

Advertising exchanges are platforms where advertisers and bloggers meet. You can post your profile information there, and advertisers can find it and contact you. Some exchanges work differently: advertisers leave orders for promotion there, and you can apply for its implementation.

There are more than 20 different ad exchanges in total: Epicstars, Sociate, LabelUp, GetBlogger and many others. The more sites you register on, the more advertisers will be able to learn about you and offer you cooperation. And how much money to take for advertising integrations, decide for yourself - look at the prices of the nearest competitors and form an adequate price.

An example of pricing on one of the exchanges. Most often, the cost is indicated based on the number of subscribers, the subject of the profile and the activity of the audience

Storytelling is a proven way to get closer to the audience and win new subscribers on social networks, and therefore potential customers.

If suddenly your company does not have a page in social networks, create it. And in addition to posts with news, promotions and wishes for a nice day, tell stories. The topics are very different - about the work process, about employees, about the emergence of a company, about difficulties. Let it be emotional and on the same wavelength with the audience.

Method #2: selling your products and services


With this method of monetizing followers on Instagram, you also promote products, but not advertisers, but your own. You can sell anything, for example - goods. The difficult way is to register a company, purchase production equipment, rent premises, organize storage and marketing of finished products. A simple way is contract manufacturing: you order a batch of goods at the factory and stick your logo on the package.

An example of selling goods: Oksana Samoilova is promoting her own brand of cosmetics Sammy Beauty

You can also sell your services — this is how fitness trainers, coaches, tarot readers, consultants, lawyers and many other people develop a personal brand on Instagram. Another option for monetizing Instagram traffic is selling information products: webinars, marathons or online courses. In this case, you teach the audience what you know and can do yourself: write lyrics, dance, work in Photoshop, or something else.

Instagram promotes a make-up course: teaches subscribers how to properly paint

Profit with this monetization scheme will depend on the cost of products, the cost of goods for the buyer and the number of sales. Someone sells a set of face masks for 1,700 ₽ and invests in production, while someone records the course without cost by voice messages in Telegram and gets the maximum net profit. For example, Elena Blinovskaya's Marathon of Desires course was bought by more than 200,000 people (according to the information in the profile header). With the cost of the first step of 4,500 ₽, this is already 900 million ₽ in revenue.

To earn that much, you need to at least gain more than 5 million subscribers, as Elena did

What to choose and what product to sell is up to you. Think about what you would be interested in doing: hosting online webinars, making merchandise (clothing with your unique print), or getting into the production of cosmetics, phone cases or accessories.

Sometimes bloggers do not use this method of monetization because they are ashamed to sell or they are not confident in their abilities. In fact, it’s not so scary - watch the master class on monetization on Instagram, which analyzes the sales strategy, audience psychology, and the mechanics of creating in-demand products.

Method #3: Sell paid access to content in close friends


One of the best ways to monetize for expert blogs or commercial accounts, benefits: make closed sales in close friends and sell access to these sales to the most loyal customers. The online store receives additional revenue from closed access sales, and the client feels chosen and has the opportunity to purchase items of his favorite brand at a discount.

expert blogs can create special content available only to close friends, the benefits are obvious: customers get content without leaving instagram, and an expert does not need to create a website for their products and promote it.

Method No. 4: affiliate programs


The amount of earnings will depend on how many subscribers go to the advertiser's website and perform the target action there. The more sales you make, the more you can earn. For example, if an advertiser pays 500 ₽ for each sale, with 100 orders from your audience you will earn 50,000 ₽. To start earning on affiliate programs, find offers that have products that suit your target audience. This can be done in CPA networks: sites that collect offers from different advertisers. For example, Admitad has offers from Lamoda, M. Video, Adidas, AliExpress and other major brands.

Popular online stores usually pay 1.5-10% of the amount of each order

The only caveat is that you will have to place an active link in your profile. Without it, the advertiser will not understand that the sales came from you.

Method No. 5: attracting traffic to another site


Another opportunity to monetize the audience on Instagram is to attract it to sites that pay for content. For example, on:

  • YouTube - in it, anyone who has gained 10,000 subscribers can connect to the affiliate program;
  • Yandex. Zen - everyone can turn on monetization on it, whose articles have been read in total for at least 10,000 minutes in 7 days in a row;
  • "Pulse Mail.ru" - you can get to the site only by invite (invitation), but it pays after the publication of the first 10 articles.

If you attract part of the audience to another platform, you can monetize it twice: on Instagram, and on YouTube or on Zen.

How much you earn from monetization on another site depends on the niche and audience coverage. For example, on YouTube, for 1000 views of a video on a channel with videos on a game for mobile devices, they can pay a little more than 28 ₽. And to earn at least 50,000 ₽, you will have to get more than 1.7 million views.

An example of how the price per 1000 views on YouTube changes depending on the audience Sell ​​paid integrations, promote your own products or those of advertisers from affiliate programs. If you use several ways to earn money on different sites, the income can increase by 2-3 times compared to the income from one monetization method only on Instagram.

To attract part of the audience to another platform, it is enough to place a link to your profile on it in the profile header. And in posts and stories, sometimes remind you that you release content not only on Instagram. To summarize: how to get monetized on Instagram and how much you can earn To do this, send potential advertisers offers of cooperation, leave contacts for communication in the profile header and register on advertising exchanges.

  • Sell your products : services or goods - info products or cosmetics, accessories, merchandise or something else. To do this, master contract manufacturing (order products at factories and glue a logo), create a business or do webinars or online courses with almost no investment.
  • Promote the products of advertisers as part of affiliate programs - call to buy a specific product or register in the service. To do this, choose an offer in the CPA network or find an affiliate program on the website of a brand.
  • Attract traffic to other sites and monetize it there: ask to subscribe to YouTube and the channel in Yandex.Zen and connect to affiliate programs there. To do this, start a channel on another site and promote it in your Instagram profile.
  • Income from all monetization methods on Instagram depends on the audience: the more people follow you, the more advertisers will be willing to pay for integration and the more sales you can get.


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